Affiliate Marketing During COVID-19

The coronavirus outbreak has a significant impact on consumer behavior, marketing activities. Here is a look at how COVID-19 affects the affiliate marketing industry.

Affiliate Marketing  Industry News

3.27 Business Insider| At least 10 retailers including Macy’s, Patagonia, and Victoria’s Secret suspended their affiliate programs

4.2 Business Insider| Walmart Ca has suspended its affiliate programs starting March 25

4.6 Ad Exchanger| Amazon Removes Third-Party Vendors From Its Affiliate Program

4.14  CNBC| Amazon slashes commission rates for program that gives publishers a cut of sales

4.20 PerformanceIN| IAB UK, IPA & ISBA Back Government’s Keyword Blocking Call for Brands

4.21 Google Blog|List your products on Google Shopping for free

4.21 MarketingWeek| Coca-Cola ‘pauses’ marketing spend over ‘lack of ROI’

4.28 Techcruch| Shopify Launches New Consumer Shopping App

5.13 Performance IN| Button partners with AppsFlyer to enhance mobile affiliate optimization tech

5.19 PerformanceIN| TUNE acquired into Perseus Operating Group of Constellation software


Consumer Behavior Change 

  • Grocery spending is on the rise
  • Cleaning products, toilet paper, and non-perishable goods are the priority buys
  • Bigger baskets, fewer visits
  • Simple, reliable forms of self-care dominate despite many resources available
  • Convenience often triumphs over health or financial benefits when it comes to deliveries
  • Brand discovery reflects our changing media habits while in lockdown

Learn More:
GWI Coronavirus Findings April 2020 – Consumer Spending
GWI| Coronavirus: the consumer impact

post-outbreak leisure behavior


Affiliate Network Report


Awin Coronavirus Performance Tracker


Top Categories YOY


COVID Weekly Tracking Data – Orders by Publisher Category

COVID Weekly Tracking Data - Orders by Publisher Category


revenue growth by advertiser vertical


Mobidea| The most popular offers are predicted to be:

  • Sweepstakes: Food, Games, Adult, Giftcards, etc.
  • Crypto, Finance: people are seeking additional sources of income.
  • Online Dating & Adult: the more time in self-isolation, the more time people will spend on entertainment, and this kind of offer is no exception, to say the least.
  • Health and Nutra: health and self-care are now one of the most discussed topics. Some examples are Vitamines, Immune supplements, and Health Insurance.
  • Apps: Food delivery, Games, News, Health and Fitness, Communications, and Utilities.
  • Gaming: another result of the need for entertainment in the period of quarantine.

More Readings:

  1. The Impact Of Coronavirus (COVID-19) On The Affiliate Marketing Industry
  2. COVID-19: How Networks are Coping and Impact on Affiliate Partnerships
  3. Performance Trends: Verticals and Product Category Changes You Should Know About
  4. COVID-19 and Affiliate Marketing: Any Gold Opportunities for Affiliate Marketers?
  5. What Impact data reveals: 2020 benchmarks for 6 top verticals during the COVID-19 crisis

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