All posts by bobzhang

Weekly Reading Picks| Volume 33

Bob’s Weekly Reading Picks

2019.8.25 volume 33


1.Ask the Expert: Data-Driven Campaign Optimization
2.5 Benefits and 5 Techniques that Add Value to Affiliate Networks
3.Taking Affiliate Worldwide: Top Tips for Global Program Success
4.Goodbye, Generic SEO Audit – Whiteboard Friday
5.Marketers ant more data, analytics, tech for improved personalization
6.How to keep your customers happy| The Economist
7.What companies are for | The Economist Continue reading Weekly Reading Picks| Volume 33

Weekly Reading Picks| Volume 32

Bob’s Weekly Reading Picks

2019.8.18 volume 32


1.Less than Half of Google Searches Now Result in a Click
2.How to Become an SEO Expert: The Definitive Guide
3.10 Ebooks About SEO You Should Download & Read Now
4.Giving Assistant on Bringing Altruism to the World of Cashback
5.The Ultimate Guide to Landing Pages
6.The Ultimate Guide to Marketing Trends in 2019
7.10 Problems Plaguing Influencer Marketing Continue reading Weekly Reading Picks| Volume 32

Weekly Reading Picks| Volume 31

Bob’s Weekly Reading Picks

2019.8.11 volume 31


1.Print on Demand: A Low-Risk Way to Sell Custom T-Shirts, Books, and More
2.How to Spend Your First $100 on Google Adwords
3.Publisher Spotlight: BuzzFeed
4.How TikTok Could Fail
5.The Smartphone Revolution Was the Android Revolution
6.Apps for the Old: Silver Screens
7.电子烟产业链全景图 Continue reading Weekly Reading Picks| Volume 31

Weekly Reading Picks| Volume 30

Bob’s Weekly Reading Picks

2019.8.4 volume 30


1.Programming for SEOs – Whiteboard Friday
2.The Ultimate Guide to Platforms and How They Can Benefit Your Business
3.Online Fashion Retail: 11 Essential Statistics
4.The Demographics of Social Media in 2019
5.Eight Subreddits Every Marketer Should Follow
6.Baby Amazons take on their American role model
7.The Streaming Video-on-Demand War Is Going to Get Bloody Continue reading Weekly Reading Picks| Volume 30

Weekly Reading Picks| Volume 29

Bob’s Weekly Reading Picks

2019.7.28 volume 29


1. Everything You Need to Know About Communication Theory
2.Timeline of Apple Inc. products
3.The Ultimate Guide to Public Relations in 2019
4.7 Types of Marketing Organization Structures
5.The Top 5 Creative Brand Ideas You Need to Know
6.The History of Advertising: A Timeline
7.How to Rock Your Back to School Marketing Campaign [Infographic]

Continue reading Weekly Reading Picks| Volume 29

Weekly Reading Picks| Volume 28

Bob’s Weekly Reading Picks

2019.7.21 volume 28


1.The Ultimate Guide to B2B Marketing in 2019
2.The Pro Marketer’s Product Launch Checklist- Whiteboard Friday
3.What is Programmatic Advertising? The Ultimate Guide (2019)
4.What is Mobile App Marketing? 
5.Retargeting 101: Best Practices to Maximize Your Results
6.What is Marketing Automation?
7.The Ultimate Guide to Digital Marketing

Continue reading Weekly Reading Picks| Volume 28

Affiliate Marketing Overview

1.Affiliate Marketing Overview
By Bob

Affiliate marketing

2. Affiliate Marketing Market Size

By Jebcommerce

For US
Total Ad Spend 2019 – $238.63B
Digital Ad Spend 2019 -$129.34B
Mobile Ad Spend 2019 -87.06B

Global Affiliate Industry Value -15B
–Influencer marketing – 10B  by 2020
US Affiliate Mktg Spend -$6.8 B
Affiliate  Mktg portions of total e-commerce sales -16%
1 in 7 dollars impacted by affiliates

Related: Global Ad Spending 2019 by eMarkter


3. Affiliate Marketing Must-Read

IAB Affiliate Marketing Handbook 2020

The Big Affiliate Marketing Handbook by IAB

Admitad Annual Report 2020

Admitad_Annual Report 2017-2018_EN_FINAL

Admitad Annual Report 2018_2019 EN

The Awin Report 2020

The Awin Report 2019

STM forum What is Working in 2019 

STM forum What’s-working-in-2018-final


PI-buyers guide-SaaS

How to Recruit Quality Affiliates

Affiliate marketing is relationship-based, the relationship among advertisers, affiliates, and affiliate networks.  For a successful affiliate program, we can’t emphasize too much the importance of affiliate recruitment and management.

Here is a simple guide for you to recruit great affiliate partners.
Continue reading How to Recruit Quality Affiliates

Digital Marketing Guide 11-15

Below are my personal study notes and understanding of digital marketing. Hope it can guide you through the marketing landscape.

It is a beginner guide in general. If you want to learn more, I would suggest you read professional books and put it into practice.

Happy Reading. Feel free to comment if you have any questions.
Continue reading Digital Marketing Guide 11-15