All posts by bobzhang

Notes of Amazon Big Seller

一.总览

模式: B2B, B2C, C2C, M2C

痛点:

  1. 产品同质化严重 (3C产品及附件、服饰竞争激烈)
  2. 物流时效
  3. 通关障碍
  4. 人才稀缺
  5. 本土化体验 (退货率、客诉率)

跨境电商平台:

北美:Amazon, eBay, Wish, Newegg
南美:Amazon, eBay, 速卖通,MercadoLivre
新西兰:Amazon, Trade Me
非洲:Amazon, eBay, 速卖通,Jumia, Kilimall
英国:Amazon, eBay, Tesco
法国:Amazon, eBay, Priceminister, Cdiscount
德国:Amazon, eBay, Zalando, Otto
俄罗斯:Amazon,eBay,速卖通,Ulmart, Ozon
日本:Amazon, eBay, Rakuten
韩国:Amazon, eBay, 速卖通,Gmarket
印度:Amazon, eBay, 速卖通,Flipkart, Snapdeal
东南亚:Amazon, eBay, 速卖通,Zalora, Qoo10

中东:Amazon, eBay, Souq

Continue reading Notes of Amazon Big Seller

Introduction to Financial Statemnet

曼昆《经济学原理》 (微观、宏观)

财务报表
1.会计基础:中华会计网校 赵玉宝老师  (讲课幽默,偏应试)
2.对外经济贸易大学公开课:企业财务报表分析  by 张新民  链接
3. 对外经济贸易大学精品课程: 企业财务报表分析     链接
4. 对外经济贸易大学 · 开放资源  链接

5. Financial Markets by Robert J. Shiller
https://oyc.yale.edu/economics/econ-252
6. Finance Theory by Andrew Lo
https://ocw.mit.edu/courses/sloan-school-of-management/15-401-finance-theory-i-fall-2008/

Marketing Books Collection

“太阳底下无新事。今天再多困惑与不解,都可在书中找到解答,尤其推荐同一主题下系列阅读,启发更大。”——徐志斌
“纸上得来终觉浅,绝知此事要躬行。”

Marketing Textbook

Marketing

  • Marketing: An Introduction by Gary Armstrong, Philip Kotler
  • Principles of Marketing by Philip T. Kotler, Gary Armstrong
  • A Framework for Marketing Management by Philip T Kotler, Kevin Lane Keller
  • Marketing Management by Philip T. Kotler, Kevin Lane Keller
  • Strategic Brand Management: Building, Measuring, and Managing Brand Equity by Kevin Lane Keller
  • Consumer Behavior: Building Marketing Strategy by David L Mothersbaugh, Delbert I Hawkins
  • Consumer Behavior: Buying, Having, and Being by Michael R. Solomon
  • Marketing Research by Alvin C. Burns, Ann Veeck, Ronald F. Bush
  • M Advertising by Michael F. Weigold, William F. Arens
  • Contemporary Advertising by William Arens , Michael Weigold , Christian Arens

Branding

  • Branding For Dummies
  • Global Brand Power: Leveraging Branding for Long-Term Growth (Wharton Executive Essentials)
  • Building a StoryBrand: Clarify Your Message So Customers Will Listen
  • Strategic Brand Management: Building, Measuring, and Managing Brand Equity by Kevin Lane Keller

MBA

  • The Portable MBA
  • The Ten-Day MBA
  • The visual MBA
  • The Fast Forward MBA in Project Management
  • The Personal MBA: Master the Art of Business

Digital Marketing

  • Internet Marketing: An Hour a Day
  • Digital Marketing All-In-One For Dummies
  • Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
  • The Marketing Book
  • Integrated Advertising, Promotion, and Marketing Communications by Kenneth E. Clow, Donald E. Baack
  • Advertising & IMC: Principles and Practice by Sandra Moriarty, Nancy D Mitchell, William D. Wells

SEO

  • The Art of SEO: Mastering Search Engine Optimization
  • Search Engine Optimization All-In-One For Dummies
  • Search Engine Optimization: An Hour a Day
  • SEO 2018 Learn  Search Engine Optimization With Smart Internet Marketing Strategy
  • 《SEO实战密码》

Google Official| Search Engine Optimization Starter Guide:
https://support.google.com/webmasters/answer/7451184

Blogs

  • https://ahrefs.com/blog/learn-seo/
  • https://moz.com/beginners-guide-to-seo
  • https://backlinko.com/on-page-seo

SEM

  • Pay Per Click Search Engine Marketing For Dummies
  • Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 M
  • Google Adwords For Dummies
  • Advanced Google AdWords

Social

  • Social Media Marketing All-In-One For Dummies
  • Social Media Marketing: An Hour a Day

Facebook

  • Facebook Marketing For Dummies
  • Facebook Marketing: An Hour a Day
  • Ultimate Guide to Facebook Advertising

Influencer Marketing

  • Influencer Marketing For Dummies

Content Marketing

  • Content Marketing Strategies  For Dummies
  • Epic Content Marketing

Affiliate Marketing

  • Affiliate Program Management: An Hour A Day
  • Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing
  • The Big Affiliate Marketing Handbook by IABuk
  • Affiliate Marketing Programme Buyer’s Guide by PerformanceIN

Programmatic advertising

  • Targeted: How Technology Is revolutionizing Advertising and the Way Companies Reach Consumers
  • Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time
  • The Retargeting Playbook: How to Turn Web-Window Shoppers into Customers
  • The Programmatic Handbook by IAB UK
  • Programmatic In-Housing: Benefits, Challenges and Key Steps to Building Internal Capabilities  by IAB
  • 《程序化广告:个性化精准投放实用手册》
  • 《程序化广告实战》

APP

  • Mobile App Marketing and Monetization

Analytics

  • Web Analytics 2.0
  • Business Model Generation
  • Competitive Intelligence  By Chris West
  • Google academy: https://analytics.google.com/analytics/academy/
  • 《流量的秘密:Google Analytics 网站分析和优化技巧》
  • 《精通搜索分析》 by Brent Chaters
  • 《精益数据分析》
  • 《SSA:用户搜索和行为分析》
  • 《数据分析:企业的贤内助》

产品,运营,广告:

  • 《增长黑客:创业公司的用户与收入增长秘籍》
  • 《增长黑客:如何低成本实现爆发式成长》
  • 《计算广告:互联网商业变现的市场与技术》
  • 《结网@改变世界的互谅网产品经理》
  • 《从点子到产品:产品经理的价值观和方法论》
  • 《用户体验要素:以用户为中心的产品设计》
  • 《启示录:打造用户喜爱的产品》
  • 《电商产品经理宝典:电商后台系统产品逻辑全解析》
  • 《网易一千零一夜:互联网产品项目管理实践》
  • 《文案圣经:如何写出有销售力的文案》
  • 《文案发烧》
  • 《文案训练手册》
  • 《移动互联网时代国际4A广告公司媒介策划基础》
  • 《人人都是产品经理》
  • 《从零开始做运营》
  • 《运营之光:我的互联网运营方法论》
  • 《运营有道:重新定义互联网运营》
  • 《全栈市场人:互联网市场营销入门通用宝典》
  • 《牛津通识读本:广告》
  • 《科学的广告》

电商

  • 《揭秘跨境电商》
  • 《amazon 大卖家》
  • 《跨境电商:阿里巴巴速卖通宝典》
  • 《我看电商》
  • 《一个人的电商:运营策略和实操手册》
  • 《流量池》
  • 《全球电商进化史》

小说

  • 《上海摊的贾斯汀比伯》
  • 《贵圈》

Python

  • 《父与子的编程之旅:与小卡特一起学Python》
  • 《Python编程: 从入门到实践》

HTML
http://www.w3school.com.cn/h.asp

Others

1.知乎

计算学广告
1. 刘鹏(北冥乘海生)的计算广告学在线课程,网易云课堂上有, 讲的比较全,从计算广告学的发展历史上讲的,偏DSP视角
2. 百度计算广告学课程, 搜索引擎视角。 链接:百度开发研究社区
3. 斯坦福公开课Introduction to Computational Advertising,http://web.stanford.edu/class/msande239/

作者:leo 链接:https://www.zhihu.com/question/19762808/answer/29321362
来源:知乎 著作权归作者所有。商业转载请联系作者获得授权,非商业转载请注明出处。

互联网广告算法和系统实践 老王卖瓜 王勇睿
作者:杨欢欢
链接:https://www.zhihu.com/question/22116956/answer/21848843
来源:知乎 著作权归作者所有。商业转载请联系作者获得授权,非商业转载请注明出处。

互联网广告
专门的针对互联网广告的书很少,《计算广告学》一类的课程能比较系统的普及相应知识,当然,像所有的工具书和工具类课程一样,不同时间、不同层级,看的感悟是不一样的。
个人建议,想系统的认识互联网广告,需要去认识整个广告乃至流量的问题,所以需要涉猎的书籍会比较多,我的学习顺序如下:
1. 《浪潮之巅》,吴军,可以先看盈利模式的描述,之后再看全书,会比较靠谱;
2. 《营销管理》,科特勒,理解为什么需要营销,以及广告的价值;
3. 《推荐系统实践》,理解互联网对于用户数据的运用;
4. 《消费者行为学》,理解广告对于消费者的价值;
5. 《引爆点》,理解传播链;(其实这块儿跟社会化营销和整合营销关系比较密切)
6. GA相关的书籍,理解站内用户数据分析及互联网用户的转化链模型;
7. 《顾客为什么买》,理解零售业的转化逻辑;
8. DCCI的广告白皮书,易观的效果营销行业报告,艾瑞的广告行业报告和深度报告如DSP等,理解行业的产业链,以及每个产业链上的作用。
9. 之后就是针对垂直领域的学习了,我们公司主要做电商的引流和转化,所以我看了黄若的《我看电商》、胖胡斐的《玩法变了》和子柳的《淘宝技术这十年》;
其实互联网广告本质上市对于流量的一种增值售卖,卖给谁,需要达到怎样的效果,没有一个通用的公式,需要对于技术(如RTB/deep learning)的理解、需要对互联网广告整体行业的理解(如展示广告产业链、效果广告产业链、搜索广告产业链)、对于客户营销需求的把控(如digital、互动、传播、品牌)、对于广告价值的理解。
没有特别好的一本入门的书,因为互联网广告本身就是很复杂的一套体系,所以需要自己去琢磨、研究和理解。
我看这些书的时候,我一直秉承一个原则:流量如何更好的带给客户价值。
仅供参考
《启示录:打造用户喜爱的产品》跟范冰的《增长黑客》

2.Quora

Programmatic Advertising
https://www.quora.com/Im-looking-to-learn-a-lot-about-programmatic-ad-buying-RTB-and-fraud-across-the-entire-space-What-are-some-info-or-links-on-what-I-could-read-or-books-I-could-buy

  • Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
  •  Ad Serving Technology: Understand the marketing revelation that commercialized the Internet
  • The Retargeting Playbook: How to Turn Web-Window Shoppers into Customers
  • Introduction to Programmatic Advertising
  •  Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time
  • The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns
  • Make Money Blogging: Proven Strategies to Make Money Online while You Work from Home

http://adage.com/article/digital/cmo-s-guide-programmatic-buying/293257/

Digital Marketing books
https://www.quora.com/What-is-the-best-book-about-digital-marketing

  • Permission Marketing (Seth Godin)
  •  Contagious: Why Things Catch On (Jonah Berger)
  •  Social Media ROI (Olivier Blanchard)
  • YOUtility: Why Smart Marketing is about Help Not Hype (Jay Baer)
  •  Influence: The Psychology of Persuasion (Robert Cialdini)
  • Epic Content Marketing (Joe Pulizzi)
  • Crush It!: Why NOW Is the Time to Cash In on Your Passion (Gary Vaynerchuk)
  • Simple: Conquering the Crisis of Complexity (Alan Siegel and Irene Etzkorn)
  • Audience: Marketing in the Age of Subscribers, Fans, and Followers (Jeff Rohrs)
  •  Creative Confidence (Tom Kelley and David Kelley)
  • Jab, Jab, Jab, Right Hook (Gary Vaynerchuk)
  •  The New Rules of Marketing & PR
  • Lean Analytics
  • Jab Jab Jab Right Hook
  •  Web Analytics 2.0
  •  Ogilvy on Advertising

Data

Writing

Marketing

  1. Permission Marketing (Seth Godin)
    For digital marketers, this is really the book that started it all. The concept of “permission marketing” seems obvious today, but in 1999 it was ground breaking.
  2. Contagious: Why Things Catch On (Jonah Berger)
    This book provides brilliant insights into the psychology behind infectious content, techniques to create “triggers” that make people think of your brand, and the secret ingredients to drive word-of-mouth marketing.
  3. Social Media ROI (Olivier Blanchard)
    Chock-full of best practices and practical solutions, this book demystifies the business of social media. It’s an invaluable tool to anyone trying to sell social media strategy in a “traditional” business environment.
  4. YOUtility: Why Smart Marketing is about Help Not Hype (Jay Baer)
    Want your marketing efforts to succeed? Try being helpful ! YOUtility provides real-world examples of companies that have moved beyond selling to provide real value — and built a fiercely loyal audience along the way.
  5. Influence: The Psychology of Persuasion (Robert Cialdini)
    This classic book on persuasion is one of the all-time bestsellers among psychology-based business books. While not specific to digital marketing, it definitively explains what makes people say “yes.”
  6. Epic Content Marketing (Joe Pulizzi)
    As a content marketer, this one is truly close to my heart. Joe Pulizzi provides a roadmap for developing content that is so engaging and so moving that people will actively seek it out — in other words, EPIC content.
  7. Simple: Conquering the Crisis of Complexity (Alan Siegel and Irene Etzkorn)
    While not strictly a marketing book, this fascinating (and quick) read shines a light on the overly complex, hyper-technologized rabbit warren of choices that we’ve all come to accept as “normal.”
  8. Audience: Marketing in the Age of Subscribers, Fans, and Followers(Jeff Rohrs)
    Full disclosure: Jeff is both a friend and a colleague, but that doesn’t change the fact that this book is brilliant. Building and engaging a long-term audience is no longer optional. It’s mission-critical for any business that wants to survive — and “Audience” shows you how.
  9. Creative Confidence (Tom Kelley and David Kelley)
    Required reading for anyone who’s ever thought “I’m just not the creative type.” In fact, creativity is a skill that must be developed and exercised regularly. Through inspiring examples and entertaining narrative, this book demonstrates how to build that creative “muscle.”
  10. QR Code Kill Kittens (Scott Stratten)
    Unlike almost every other business and marketing book on the market, this one tells you what NOT to do. And shows you what NOT to do. In hilarious fashion. Do yourself a favor and just buy this book, before another kitten dies.

Intro to Digital Marketing:

Note: IMHO, digital marketers should be good at psychology since their duties include understanding of behavioral factors of customers and clients.

  • “Contagious: Why Things Catch On” by Jonah Berger,
  • “Influence: The Psychology of Persuasion” by Robert Cialdini,
  • “Pre-Suasion: A Revolutionary Way to Influence and Persuade” by Robert Cialdini,
  • “Permission Marketing” by Seth Godin,
  • “Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising” by Ryan Holiday,
  • “Ogilvy on Advertising” by David Ogilvy,
  • “Creativity, Inc.” by Ed Catmull.

Content Marketing:

  • “Everybody Writes: The Go-To Guide to Creating Ridiculously Good Content” by Ann Handley,
  • “Content Machine: Use Content Marketing to Build a 7-Figure Business With Zero Advertising” by Dan Norris.

Search Engine Optimization:

  • “The Art of SEO: Mastering Search Engine Optimization, 3rd Edition” by Eric Enge, Stephan Spencer, Jessie Stricchiola,
  • “Marketing in the Age of Google” by Vanessa Fox.

Social Media Marketing:

  • “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World” by Gary Vaynerchuck.

Moreover, digital marketers are required to be kept up to date. Hence, I’d recommend you to subscribe and read blogs on similar subjects such as:

Reddit

books recommendations

  • Trust Agents – Brogan (Beginner)
  • Everybody Writes – Handley (Beginner)
  • Influence: Science and Practice – Cialdini (Intermediate)
  • No Excuses – Brian Tracy (Not specifically marketing theory, but about consistency)
  • Positioning – Trout (Intermediate; Classic)
  • Thinking Fast and Slow – Kahneman (Advanced; not specifically marketing)
  • Tribes – Godin (Beginner)
  • Tipping Point – Gladwell (Intermediate)
  • Adweeks’ Copywriting Handbook (Beginner)
  • Subscription Marketing – Janzer (for ecomm/subscription models)
  • The Paradox of Choice – Schwartz (Advanced)
  • Misbehaving – Thaler (Econ, but good marketing book. Advanced)
  • Pre-suasion – Cialdini (Not necessarily specific to marketing, but one of my favorite books)
  • 22 Immutable Laws of Marketing (Classic, Intermediate)
  • Predictable Revenue – Ross
  • Landing Page Optimization – Ash

Japanese Learning for Beginners

A good beginning is half done.
好的学习材料省事省力省心。

教材:
《新版 中日交流标准日本语》初级、中级、高级        容易入门
《新编日语  修订本》   1,2,3,4   武大二外日语用书     竖排+语法
两者对比:见此

视频:
旧版中日交流标准日本语初级教学视频   见此

旧版中日交流标准日本语中级教学视频  见此

大家的日本语教学视频 by 出口仁老师  见此

English Learning

很久之后才懂得: 有些东西课堂上没有教授。

首先,推荐三篇文章。
听力经验:从应付考试到听懂脱口秀 管鑫     文章
如何(自)学英语,兼为精读课一辩 莫水田  文章
英文系怎么办?   文冤阁大学士     文章

然后,推荐一些书籍。
For Dummies系列
How It Works系列
DK 系列
牛津通识系列 (Short Introduction)
人文传统系列 (The Humanistic Tradition)
立场——辩证思维训练 系列 (Taking Sides)
再次,经济时政新闻/杂志app
WSJ, The Economist, FT, NYT
其他工具
1)词汇类书籍
Merriam-Webster Vocabulary Builder (小绿)
Word Power Made Easy (小白)
Verbal Advantage
韦氏可视化词典  线上版
2)写作类书籍
The Elements of Style
On Writing Well
中式英语之鉴
3)另外,武峰老师的《学翻译该怎么办》讲得很系统,也值得一读。
学翻译该怎么办?(上)——批判的精神
学翻译该怎么办?(中)——传统的继承
学翻译该怎么办?  (下)——革命的创新
4)free ebook download: library genesis

News of Years

2016.11.14

create an air of panic

the gathering will be clouded by the death of Trans-Pacific Partnership trade deal.

gain a foothold

embroiled in an influence-peddling scandal

bring…to a halt

frustrations grew as reports came in that…

1.demonstrators flooded the street

2.hundreds of thousands of people have marched/gathered in the South Korea capital

unforeseen victory has triggered pangs of uncertainty at home and grave concerns around the world.

hard-line immigration stance

national commermoration

surprise defeat, concession speech

 

2016.11.15

Washington is rolling out the red carpet for Mr. Trump

Most will be experienced Washington hands.

put a question mark over everything he does.

bend Washington to his will

In short, it suggests, Theresa May has got little further than saying “Brexit mean Brexit”

 

2016.11.17

had an altercation with the ticket collector

forex reserves FX

PBOC 央行

CSRC  China Securities Regulations Commission 中国证监会

minority shareholders 小股东

M&A merger & Acquisition 并购

“post-10” generation

 

 

 

 

 

 

Uber’s CEO Leaves, but Its Battles Won’t Go Away

Uber’s CEO Leaves, but Its Battles Won’t Go Away  WSJ

Uber co-founder and CEO Travus Kalanick  has resigned, after invetstors pressured him to step down following six months of scandal and setbacks.
Uber for years has faced opposition in the U.S. and abroad from taxi companies, regulators and -increasingly-its own disgruntld drivers.
Still, Uber’s aggressiveness around the world has  often been viewed  as interlinked with Mr.Kalanick’s own pesonality, and the change of leadership could offer a fresh start with some of the authorities with which Uber has tangled.
In Asia, Uber faces a cluthch of fast-growing, homegrown startups that are capitalizing on factors such as local knowledge and better realationshios with regulators in the battle for ride-hailing turf. Singapore-based startup GrabTaxi Holdings Pte. and Indonesia’s Go-Jek, a motorcycle-hailing app, are both providing fierce competition in Southeast Asia.
CEO’s Resignation Is the Least of Uber’s Problems in Asia   WSJ
Chased out of China by local rival, ride-hailing giant face more of the same in India and Southeast Asia.
Travis Kalanick’s ouster as chief executive of Uber Technology Inc. dealt a potential blow to its efforts in Asia, where the ride-hailing company is locked in a multibillion-dollar battle with local rivals.
Uber retreated from China last year, selling its business there following a costly battle with homegrown rival Didi ChuXing Technology Co. Afterward, Uber said it was sharpening its focus on India and Southeast Asia. But investors and analysts say the San Francisco company’s worries at home may add momentum to fast-growing startups capitalizing on a home-filed advantage, local knowledge and good relationship with regulators.
In the two largest markets here, India and Indonesia, Uber is under serious attack by Ola and Grab,  respectively.
Southeast Asia, home to more than 600 million people, is another key battleground.
Indonesia’s Go-Jeck, a fast-growing motocycle-hailing startup backed by KKR, Warburg Oincus LLC and other, launched its app in 2015 has expanded to provide food and package delivery, on-demand beauty and cleaning serivices and more.
 
Gear Change: Travis Kalanic step down as chief executive of Uber  The Economist
Mr Kalanic failed to manage the fallout from a series of  high-profile blunders and scandals. On June 20th he resigned as chief executive officer of the firm he co-founded in 2009.
Uber is facing several crises, including senior executive departures, a lawsuit over alleged intellectual-property theft, claims about sexual harassment and a federal probe into its use of potentially illegal software to track regulators.
Uber will not change overnight.
Mr Kalanick’s departure should be enough to placate some alienated customers. Regulators may treat Uber kindly,too. Abroad, its scandals have barely registered.
The next chief executive will need to decide whether to chase growth and endure continued steep loss, or cut back on international expansion in order to make more money.

Uber Fail: Upheaval at the World’s Most Valuable Startup is a Wake-Up Call For Silicon Valley

http://time.com/magazine/us/4819553/june-26th-2017-vol-189-no-24-u-s/

Xiongan district becomes hot property in China

China plans to build new city nearly three times the size of New York  The Guardian

A hitherto anonymous region near China’s smog-choked capital has been overrun by house buyers after Beijing unveiled “historic” plans to build a new city there in a bid to slash pollution and congestion.

Plans for the Xiongan New Area, a special economic zone that authorities say will eventually cover an area nearly three times that of New York, were announced by the Communist party’s top leaders on Saturday with a flurry of government propaganda.

In a joint statement two of China’s most powerful political bodies, the central committee and state council, described the new city, which will straddle three counties about 100km southwest of Beijing, as “a strategy crucial for a millennium to come”.

Official news agency Xinhua said Xiongan’s creation would reduce pressure on China’s car-clogged, 22 million-resident capital, and “usher in a new chapter in the country’s historic transitioning to coordinated, inclusive and sustainable growth”.

“Xiongan will be an answer to China’s growth conundrum: breakneck urban sprawl must give way to a balanced and inclusive development strategy,” Xinhua added in a breathless commentary trumpeting the mega-project.

President Xi said the city would be “a demonstration area for innovative development … [which] should prioritize ecological protection [and] improve people’s well-being.”

Bargain hunters reacted immediately to the hyperbole, flocking to the region in their droves to hover up homes they hoped to resell for huge profits.

Local media reports claimed property prices nearly doubled in the hours after the surprise announcement.

Bloomberg reported that the scramble for property caused gridlock on roads leading into the area while local hotels were flooded with guests.

Local estate agents were forced to close on Monday after the government introduced an emergency sales ban in response to a surge in interest. Reuters said officials took to the streets with loudhailers to shout warnings against illegal property speculation.

The online frenzy was such that propaganda officials reportedly ordered Chinese websites to “to control negative commentary related to the establishment [of the new city]”.

The buzz surrounding Xiongan stems from the very public backing it has received from China’s leaders. CGTN claimed there were signs the city would become “China’s next Pudong”, a reference to Shanghai’s skycraper-packed east-side which was farmland just a few decades ago.

State media also compared the new city to Shenzhen, a wealthy southern mega-city near Hong Kong that was the springboard for the game-changing economic reforms introduced during the 1980s by former leader Deng Xiaoping.

 

Xiongan district becomes hot property in China  BBC

A sleepy district in Hebei province has suddenly become the centre of China’s latest property craze and the talk of the country.

Over the weekend, investors flocked to Xiongan in droves, while online it has been the subject of social media buzz.

It all began on Saturday when the Chinese government announced the location of a special economic zone (SEZ) which would effectively serve as an extension of Beijing.

The capital has been grappling with overcrowding, heavy pollution and congestion caused by a booming population, and officials are trying to relocate industries and encourage people to live further afield.

Called Xiongan New Area, the 100 sq km (38.6 sq mile) zone is expected to eventually expand to 2,000 sq km – nearly three times the size of New York – and is a key component of a massive “mega-region” developing around Beijing, Tianjin and Hebei.

So when authorities confirmed its location in Xiongxian and Anxin counties, south of Beijing, investors wasted no time. Hundreds of property punters descended on the area immediately after the announcement.

Locals saw their normally quiet streets flooded with cars bearing Beijing and Tianjin licence plates, while hotels were completely packed out, according to local media.

Homeowners were overjoyed to find themselves sitting on potential goldmines, with their property value skyrocketing overnight.

Alarmed by the rocketing prices, the government moved in on Sunday to burst the nascent property bubble by suspending all new sales in the region.

It also imposed strict regulations on who could develop and sell property in the area, as well as restrictions on residential permit registrations.

Chinese authorities have struggled to contain the fervour of their vast pool of investors, who traditionally consider property a sure bet and who have fuelled spiralling prices.

Government curbs introduced earlier this year did little to stop property sales by area rising by 25% in January and February, compared to the same period last year.

Xiongan, it seems, is yet another chapter in China’s obsession with property.

 

Within Hours, Plans for a Quiet Corner of China Send Home Prices Soaring  NYT

A residential and industrial area roughly 80 miles south of Beijing once barely registered on China’s economic map. Consisting mostly of apartment buildings, villages, wetlands and empty fields, it has primarily been known for its donkey burgers—sandwiches with roasted donkey meat, which tastes something like pastrami.

But now the area around Xiongxian County has become another example of the frothiness and unpredictability of the Chinese property market.

On Saturday, China declared that an area that sprawls across three local counties will someday become Xiongan New Area, a gleaming economic powerhouse reminiscent of earlier developments that helped put China’s economy on its fast-growth trajectory. When completed, it will cover nearly 800 square miles, offer favorable regulation to businesses and become a modern urban area crucial to redeveloping the Rust Belt around Beijing.

Almost immediately, speculators pounced, setting off a property buying frenzy and sending shares of construction companies soaring. It has been such a chaotic market that local authorities have been forced to freeze purchases and close real estate offices. Chinese social media showed photos of new property developments and real estate offices with signs saying they had been temporarily closed.

The price spikes have been fast and furious.

In declaring its intent to build Xiongan, the Chinese government invited comparisons to the southern city of Shenzhen and the Pudong area of Shanghai. Shenzhen was part of China’s earliest experiments with private enterprise after the death of Mao Zedong, and it remains one of the richest parts of China. Pudong, home of many of the gleaming skyscrapers that define Shanghai’s skyline, became one of China’s most successful and high-profile development projects.

Xiongan will become “a demonstration area for innovative development,” Xi Jinping, China’s president, told the official state media.

Xiongan also fits into China’s grand plan to create a vast urban area uniting the capital city of Beijing with the nearby port city of Tianjin and with Hebei Province, the industrial province between them. Called Jing-Jin-Ji, the area — which would include Xiongan — will become a hive of economic activity that is intended to replace Hebei’s dependence on smokestack industries like steel and put the region on a path to rival Shanghai and Shenzhen.

 

China to launch special economic zone in province hit by layoffs  CNBC

China is establishing a new special economic zone in Hebei, a northern province that has been hit by massive job layoffs, in an effort to boost domestic growth.

The Xiongan New Area, about 100 kilometers from Beijing, will house “non-capital functions” moved from the capital city. This is part of a wider initiative to support the economy, and to integrate Hebei with the capital city and nearby Tianjin, according to state media.

Beijing is maneuvering economic growth away from manufacturing toward services, and developing Hebei — ground zero for the transition — is one step in that direction. The province is the main hub for iron and steel production, two sectors that have been hit with massive overcapacity cuts and millions of layoffs, and transforming it successfully could pave the way for the next phase of growth.

China has a long history of establishing special economic zones — with varying degrees of success.

Ones that have fared better were in Shenzhen and Shanghai. Established in 1980, the Shenzhen special economic zone helped jumpstart reforms and turned the fishing village into today’s manufacturing and high-tech center, while the Pudong area in Shanghai is now a major financial center.

Another goal with the Hebei zone is to help alleviate urban issues in Beijing, according to state media. Beijing’s population has exploded over time to 22 million, close to that of Australia, increasing pollution and traffic in the city. Still, no specific details have yet been publicly laid out, especially concerning pollution — Hebei itself is already quite polluted, and developing the Xiongan area could potentially pose more environmental risks.

 

China Plan to Create New Shenzhen Spurs Speculative Rampage  Bloomberg

It didn’t take long for news that China would set up an economic zone near Beijing to touch off an investor frenzy.

Within 24 hours of Saturday’s announcement that the government would create the Xiongan area in Hebei province — in the same spirit that Shenzhen and Shanghai’s Pudong was built –– hordes of prospective buyers had thronged to the region. Highways were clogged as they came to purchase real estate, with some camping outside property agent offices overnight, according to local media reports. On Sunday the government banned all property sales in the zone to stem speculation, according to the National Business Daily.

On Monday, shares of Chinese cement, building and port-related stocks surged in Hong Kong amid optimism the decision will spark a flurry of construction activity. The move by President Xi Jinping, is seen as a historic milestone to power China’s growth for a “millennium to come,” the official Xinhua News Agency reported. The new zone is expected to eventually cover about 2,000 square kilometers (772 square miles) and jump-start China’s economic growth.

The regional plan has been termed a ‘1000-year project’; the first of its kind since Mao.”

Shares of cement company BBMG Corp. surged as much as 46 percent in its biggest gain since July 2009. Tianjin Port Development Holdings Ltd rallied 16 percent and China National Building Material Co. advanced 7.4 percent. Mainland Chinese markets are closed for a public holiday and reopen on Wednesday.

Investor euphoria surrounding the plan may cause a headache for authorities, who have vowed to crack down on speculative buying frenzies spanning stocks to real estate. President Xi and his policymakers have pledged to curb excess leverage in the financial system and have committed to enforce prudent and neutral monetary policy to deflate bubbles.

Soaring home prices cities such as Shenzhen, Beijing and Shanghai have prompted authorities to impose restrictions to cool the market. China’s central bank last month asked banks in Beijing to scrutinize home loans to newly divorced couples and funding sources for borrowers, adding to other curbs to cool the market.

Beijing has been suffering from pollution and traffic congestion with heavy smog prompting more than 60 cities across China, including the nation’s capital, to issue health alerts this year. Beijing’s city government’s plans to spend 18.2 billion yuan ($2.6 billion) to tackle air pollution in 2017, Xinhua reported in January.

 

China to establish new economic zone near Beijing   ABC

China announced Saturday that it is going to establish a special economic area in a province neighboring Beijing as part of a plan to integrate the capital with its surrounding areas.

The government says the Xiongan New Area in Hebei province will have national significance like the Shenzhen Special Economic Zone, China’s first free-market economic zone set up in 1980 as the country was beginning economic reforms, the official Xinhua News Agency reported. The creation of the new area is a “major historic and strategic choice,” Xinhua said, citing a circular issued by the Communist Party’s central committee and China’s Cabinet.

The Xiongan New Area will eventually cover 2,000 square kilometers (772 square miles) and be located about 100 kilometers (60 miles) from downtown Beijing.