For US
Total Ad Spend 2019 – $238.63B
Digital Ad Spend 2019 -$129.34B
Mobile Ad Spend 2019 -87.06B
Global Affiliate Industry Value -15B
–Influencer marketing – 10B by 2020
US Affiliate Mktg Spend -$6.8 B
Affiliate Mktg portions of total e-commerce sales -16%
1 in 7 dollars impacted by affiliates
Affiliate marketing is relationship-based, the relationship among advertisers, affiliates and affiliate networks. For a successful affiliate program, we can’t emphasize too much the importance of affiliate recruitment and management.
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