Tag Archives: affiliate program

Affiliate Marketing Checklist 2020

From setting up a new program to messaging cohesion and optimizing partnerships, conducting regular affiliate audits ensure that your program is successful. Hope this checklist can help you effectively manage your affiliate program.

Account Audit

Is all your publisher-facing information up-to-date? Review the following information for reference.

General Network Account Information

  • Program description (bio)
  • Logo
  • Automated event emails (pending applications, acceptance into program, etc.)
  • Newsletter templates
  • Contact information
  • Affiliate page on your websites

Creative

  • Logo
  • Banners (seasonal and relevant)
  • Video
  • Textlink
  • Product Feed

Banner Size:

  • 300X250, 728X90, 60X600, 120X90, 125X125, 468X60
  • 300X600, 325X50 (mobile), 335X280

banner size

Commission Terms

  • Publisher groups and tags for easy reporting and newsletter outreach
  • Dynamic commission if necessary
  • PPC rules (brand safety)

Publisher Approvals

  • Avoid auto-approval because of quality over quantity

Pixel Implementation

Promotions/Shipping

Promotional Calendar

  • Understand drive times for specific products and categories
  • Based on prior performance and current availability, consider offering affiliate channel exclusives, affiliate semi-exclusives or true exclusives to key partners.
  • Get creative with promotional messaging, adding in seasonal wording where appropriate to create a sense of urgency and relevancy.

Free Shipping & Shipping Deadlines

  • Customers love free shipping.

Promotional Assets

  • coupon code
  • sweepstakes
  • gift card
  • flash sale
  • holiday sale

Newsletter Communication/Mass Outreach

  • promotional coupon, coupon code, duration, and any terms and conditions
  • plan to send reminders of peak promotions closer to the actual run dates
  • creat a list of top publisher contacts and send promotional updates and calendars directly to these contacts, as well as in-network newsletters.
  • creat a monthly newsletter schedule that coincides with your sites marketing calendar

Optimization

Top Publishers/ Coupons & Loyalty

  • communicate individually with these publishers, addressing any recent decrease and /or ways to continue increasing performance.
  • offer a tiered performance bonus to top partners for exceeding revenue goals.

Content Affiliates

  • Highlight relevant seasonal products, along with updated seasonal creative in communications to content-focused sites.
  • Incentivize content affiliates to post specific seasonal content and promotions.
  • Provide content suggestions  (keywords or best sellers) if possible.

Influencer Marketing

  • Mega, Macro, Micro or Nano influencers

Technology Affiliates

  • Retargeting can be helpful to optimize conversion rates.

Placement Buying

  • Ask for media kits and get the best fit for your budget during the holiday season.

Monitoring

Brand Safety & Fraud Traffic

  • Audit publisher sites to ensure they are not cheating and violating the program terms.

Placement Performance

  • Monitor publisher sites to ensure placements are running as scheduled with the proper messaging.

Budget  & KPI

  • Metrics: Clicks, Sales, ROAS, AOV, CR, New/Existing customer

Multi-Channel Marketing

  • Compare the data among different marketing channels

Weekly Reading Picks| Volume 44

Bob’s Weekly Reading Picks

2019.11.10 volume 44

Content

  1. 20 Common and Dangerous Affiliate Program Mistakes 
  2. How affiliate marketing can revitalize your business
  3. Essential Affiliate Program KPIs to Review Before the New Year
  4. Differences Between Domain, Email Hosting, and Web hosting
  5. 28 Best WordPress Plugins in 2019
  6. What Is BERT? – Whiteboard Friday
  7. LOCAL SEO: The Definitive Guide Continue reading Weekly Reading Picks| Volume 44

How to Recruit Quality Affiliates

Affiliate marketing is relationship-based, the relationship among advertisers, affiliates and affiliate networks.  For a successful affiliate program, we can’t emphasize too much the importance of affiliate recruitment and management.

Here is a simple guide for you to recruit great affiliate partners.
Continue reading How to Recruit Quality Affiliates

Weekly Reading Picks| Volume 21

Bob’s Weekly Reading Picks

2019.6.2 volume 21

Content

1.10 Basic SEO Tips to Index + Rank New Content Faster – Whiteboard Friday
2.The Complete Beginner’s Guide to YouTube Marketing
3.17 Ways to Get More YouTube Views by Backlinko
4.PMA Virtual Round Table: Survival Strategies Against Amazon
5.Learn to Earn: 20 Books That Provide a Crash Course on Positioning, Sales, and Advertising
6.Vape Marketing When Google and Facebook Ads Are Off the Table
7.What to Know Before Choosing an Affiliate Program Management Agency

Continue reading Weekly Reading Picks| Volume 21

Weekly Reading Picks| Volume 20

Bob’s Weekly Reading Picks

2019.5.26 volume 20

Content

1.The Complete Guide to Finding and Recruiting Quality Affiliates
2.The Ultimate Checklist for a Successful Affiliate Program Launch
3.A Beginner’s Guide to Using Google Ads
4.Ecommerce Business Blueprint: How to Build, Launch, and Grow a Profitable Online Store
5.A Social Copywriting Playbook: How to Write Instagram Captions that Drive Engagement and Sales
6.How To Leverage The Rise of “Near Me” Searches
7.The Ultimate Guide to Video Marketing

Continue reading Weekly Reading Picks| Volume 20

Weekly Reading Picks| Volume 18

Bob’s Weekly Reading Picks

2019.5.12 volume 18

Content

1.How to Select an OPM Agency That’s Right for My Affiliate Program
2.Performance Marketing Glossary  by PMA
3.Admitad Annual Report 2018/2019
4.The Rise of Influencer and Content Affiliates 
5.The Big Marketing FAQ You Didn’t Know You Needed
6.How Trademarks Can Help Protect Your Unique Brand and Business
7.BrandZ Top Chinese Brands
Continue reading Weekly Reading Picks| Volume 18

Weekly Reading Picks| Volume 17

Bob’s Weekly Reading Picks

2019.5.5 volume 17

Content

1.Publisher spotlight: Slickdeals from ShareASale
2.Reputation Management: How to Protect Your Brand Online in 2019
3.Q&A: Do Affiliates Drive Incrementality
4.Top Tips for Running Successful Lead Generation Campaign
5.10 WordPress Plugins Developers Can’t Live Without
6.The Top 10 Mobile Video Editing Apps for Small-Business Owners
7.Mark Zuckerberg wants to build WeChat for the West
Continue reading Weekly Reading Picks| Volume 17

Weekly Reading Picks| Volume 16

Bob’s Weekly Reading Picks

2019.4.28 volume 16

Content

1.Telling stories through affiliate marketing
2.The Ultimate Guide to RFPs by HubSpot
3.Macro vs. Micro Influencer Deals and How to Negotiate Them
4.Push Notification Essentials from Zeropark
5.How to Get Your First Sale in 30 Days: A Marketing Checklist 
6.The Future of Shopping Is Already Happening in China
7.Britain strikes an artful compromise on Huawei and 5G
Continue reading Weekly Reading Picks| Volume 16

Weekly Reading Picks| Volume 15

Bob’s Weekly Reading Picks

2019.4.21 volume 15

Content

1.Your 3 Step Guide to Building a Marketing Plan That Works
2.14 Steps To Grow Your Affiliate Program
3.Best Open Source and Free Ecommerce Platforms for 2019
4.We Analyzed 12 Million Outreach Emails. Here’s What We Learned
5.20 Awesome Sources of Free Data
6.What’s Working in Affiliate Marketing in 2019 by STM Forum
7.Amazon’s E-Commerce Adventure in China Proved Too Much of a Jungle
Continue reading Weekly Reading Picks| Volume 15

Weekly Reading Picks| Volume 13

Bob’s Weekly Reading Picks

2019.4.7 volume 13

Content

1.Find a Product to Sell: 12 Strategies for Finding Your First Profitable Product
2.Affiliate Program Agreement: How to Create Its Terms and Conditions
3.Nine great ways to generate traffic for your affiliate offers
4.The Benefits of Investing in Your Affiliate Tracking
5.How to Use Interactive Content Marketing Platforms to Drive Business
6.A Step-By-Step Guide to Structuring a Digital Marketing  Plan
7.The Beginner’s Guide to SEO by MOZ
Continue reading Weekly Reading Picks| Volume 13