Tag Archives: Online Marketing

Weekly Reading Picks| Volume 5

Bob’s Weekly Reading Picks

2019.2.11  Volume  5


1. Influencer Marketing 2019 : Benchmark Report
2. Facebook turns 15| How the social-networking giant has changed America | The Economist
3. Tech Is Splitting the U.S. Work Force in Two | The New York Times
4. FREE Download: SaaS Buyer’s Guide | PerformanceIN
5. 50 Exceptional Online Stores Built on Shopify Continue reading Weekly Reading Picks| Volume 5

Weekly Reading Picks| Volume 4

Bob’s Weekly Reading Picks

2019.2.1-volume 4


1. Get the Most from WordPress.com
2. You Can Buy From Your Friends Thanks To Storr
3.The Complete Guide to Content Monetization Platforms
4.A Complete Guide to Amazon for Vendors   pdf
5.Social Media Marketing Industry Report
6. The biggest tech trends of 2019, according to top experts
7.6 Influencer Marketing Platforms for Partnering with Internet Famous Creators
8.How to Get More Followers on Instagram: 13 Reliable Ways to Grow Your Audience
9.What Digital Marketers Need to Know About Cookies & Tracking
11.The Complete Guide to Affiliate Marketing Tracking Software
12.21 Web Directories That Still Have Value in 2019 Continue reading Weekly Reading Picks| Volume 4

Weekly Reading Picks |Volume 1-3

Bob’s Weekly Reading Picks

1.25-volume 3

1.Netflix Culture: Freedom and Responsibility ppt

Seven Aspects
• Values are what we Value
• High Performance
• Freedom & Responsibility
• Context, not Control
• Highly Aligned, Loosely Coupled
• Pay Top of Market
• Promo<ons & Development


2.How Google Analytics Attributes Traffic From Facebook

Google Analytics separates these attributions into two types: last touch attributions and assisted attributions. ( Conversions-Multi-Channel Funnels-Assisted Conversions )

But the Facebook Ads Manager platform can’t see the assist part of a transaction because it has no visibility into other platforms.

3.How to Create the Ultimate Affiliate Marketing Tool Kit for Your Affiliates

About Us
Product Specs
Product Highlights, Features and Benefits
Press Releases
Sample Product Reviews
Taglines and Key Marketing Phrases
Contact Info

4.The Guide to Influencer Marketing Automation pdf

Influencer Marketing Automation (IMA) is a new industry category of content marketing that combines all five critical components of influencer marketing:
1. Influencer Recruitment
2. Influencer Selection
3. Workflow Automation
4. Analytics
5. Optimized Distribution

5.Google’s European MonopolyPie chart comparison of where searches happen in the US vs. EU+UK

Where searches happen on the web in selected countries

6.The Current State of Mobile: CPI, COD, and Where the Profit is for 2018 | AWasia 2017 (Video)


7.The Economist | Slowbalisation: The steam has gone out of globalisation


8.Amazon Influencer Business

1. Amazon is stepping up its efforts to sign up influencers for its affiliate program.
2. In recent weeks, numerous small creators have signed up and been approved for the Amazon Influencer Program.
3. Business Insider obtained a copy of Amazon’s terms of the deals, including details on how much influencers are paid to sell items.
4. Commissions are as high as 10% for Amazon’s private fashion line and as little as 1% for video games and consoles.

Continue reading Weekly Reading Picks |Volume 1-3

Plus Size Fashion

The forgotten majority by Ecomnomist


The fashion industry pays attention to plus size women

Revenue from the category is outstripping total clothing sales


A good fit is everything, stylists often counsel, but in assessing its market America’s fashion business appears to have mislaid the measuring tape. A frequently-cited study done a few years ago by Plunkett Research, a market-research firm, found that 67% of American women were  “plus-size”, meaning size 14 or larger. That figure will not have changed much, but in 2016, only 18% of clothing sold was plus-size, according to NPD group, another research firm.


Plunkett Research 几年前做的一个研究报告表明 67% 的美国人都是大码受众。

但是NPD group 的研究显示大码服装在2016的销售额只占到 18%。


Designer and retailers have long thought of the plus-size segment as high-risk. Predicting what there customers will buy is difficult, as they tend to be more curious about styles. Making larger clothes is more expensive; high costs for fabric cannot always be passed on customers. In turn, plus-size women shopped less because the industry was not serving them well. “We have money but nowhere to spend it,” says Kristine Thompson, who runs a blog called Trend Curvy and has nearly 150,000 followers on Instagram, a social-media site.


设计者和零售商认为大码服装是有高风险的。1. 预估顾客购买行为困难 2. 大码成本高些,而高成本又不能转移到顾客身上。



At last, that is changing. Fast-fashion brands, including Forever 21 and a fashion line sold in partnership with Target, a giant retailer, have expanded their plus-size collections. Lane Bryant, a plus-size retailer, and Prabal Garung, a designer, have done the same. In March Nike extended its “X-sized” sportswear range.


一些快时尚品牌在往大码这一类别拓展。包括 Forever 21, Target. Nike 四月份也推出大码的运动装。

2013-2016 大码品类的收入增长14%。而整个服装的增长为7%。


社交媒体在其中有着重要作用, 改变了时尚界对大码的认识。


Revenue in the plus-size category increased by 14% between 2013 and 2016, compared with growth of 7% for all apparel. Takings were $21.3 bn last year. Social media has played an important role in changing attitudes in the fashion business, says Madeline Jones, editors and co-founders of PLUS Model Magazine.


Nonetheless, designer brands still hold back (Walmart sells the most plus-size apparel). Some brands, such as Michael Kors, do sell plus-size ranges but do not advertise them or display them on websites. For those that are willing to take a chance, several internet startups that deliver personally styled outfits to individuals, including plus-size women, offer data to “straight-size” designers. Gwynnie Bee, Stich Fix and Dia & Co, for example, share information with designers on preferred styles and fits. Tracy Reese, a designer known for creating Michelle Obama’s dress for the Democratic National Convention in 2012, is one brand that recently enlisted Gwynnie Bee’s help to create a new plus-size collection. Gwynnie Bee prompted the label to create bigger patterns and appealing designs.


然后多数的设计品牌依然止步不前。 (沃尔玛销售的大码服装最多)。

一些品牌确实有 推出大码服装,并没有做广告或者展示。


一些初创公司将其数据分享给设计师。其中包括Gwynnie Bee, Stich Fix and Dia & Co 以及设计米歇尔·奥巴马服装的Tracy Reese。


Not all plus-size shoppers are convinced. Laura Fuentes, a hairstylist from Abilene, Texas, says that many upmarket department stores still keep their plus-size clothing sections poorly organised, badly stocked and dimly it, if they stock larger clothes at all. Yet such complaints should be taken with a punch of salt, says Ms Thompson, “We’re nowhere near where we should be but we‘ve made progress,’ she says.