When we talk about an e-commerce website, what can I talk about?
Content
As a Customer
Product+ Price (discount) + Service (review + shipping + return + payment) + Company Info
As a Marketer
4P + Web Analytics (traffic + Ads + page ) + SNS + Company Info + Partnerships
As a customer:
>Product price (price comparison: Googe shopping, Amazon)
>Coupon code (TM + coupon)
>Product review (TM + review: BBB, sitejabber.com, resellerratings.com, trustpilot.com)
>Free Shipping
>Payment (PayPal, Credit Card, COD…)
>Return and Refund
>About us
>Customer Care
As a marketer:
>4P: product, price, promotion, place
>Basic Info
domain info http://whois.domaintools.com/
Website info https://archive.org/
Website tech https://builtwith.com/
View source: Title Tag, Meta Description, Keywords
>SEO/SEM
1. Page load time
https://developers.google.com/speed/pagespeed/insights
https://tools.pingdom.com
https://website.grader.com/
2.Mobile friendly:
https://search.google.com/test/mobile-friendly
3.Tool:
https://ahrefs.com/
https://www.wordtracker.com/
https://moz.com/
Google search: Site: domain.com
SEM rush
Domain Analytics:
1. Overview, Organic Research, Backlinks, Advertising Research,
PLA Research. Display Advertising, Traffic Analytics
2.Overview: Organic/Paid search (keywords, volume, CPC), Backlinks, Main Competitors, Top anchors, Referring domains
3.Traffic Analytics: Visits, Unique visits, Pages/Visit, Avg. visit duration, Bounce rate
Traffic rank, Device (desktop/mobile)
4. Traffic Sources: Direct, Referral, Search, Social, Paid Search, Display Ads
5.Geo Distribution
6.Subdomains
Keyword Analytics:
Overview, Phrase Match, Related Keywords, Ad History
Similar Web
1.Rank: Global/Country/ Category Rank
2.Website Audience: Total Visits, Traffic Share (Desktop/Mobile Web, Monthly Visits
Avg. Visit Duration, Page/Visit, Bounce Rate
3.Geography
4.Marketing Channel: Direct, Email, Referral, Social, Organic/Paid Search, Display Ads
<Search: Organic/Paid, Branded/None-branded, search engines, search types
<Social: Facebook, Youtube, Pinterest, Instagram, Twitter, Others
<Display Advertising: Display Network, Top Publishers
>Page
Home page
Category page
Product Page (Product Recommendation)
Checkout Page (Payment)
Order Confirmation Page
Search Result Page (search term recommendation)
Registration Page (Email, Google, Facebook, Discount for New Users)
Account Page (Coupon, Gift Card, Order Tracking)
>SNS
Facebook, Instagram, Twitter, Pinterest, Snapchat …(Fans and Engagements)
Tool:
https://socialblade.com
https://www.socialbakers.com
https://simplymeasured.com
https://pro.iconosquare.com
>Content
Blog, Photo, PR
>Partnership
Affiliate Program, Dropship Program, Wholesale Program, Student Discount
