Weekly Reading Picks| Volume 5

Bob’s Weekly Reading Picks

2019.2.11  Volume  5

Content

1. Influencer Marketing 2019 : Benchmark Report
2. Facebook turns 15| How the social-networking giant has changed America | The Economist
3. Tech Is Splitting the U.S. Work Force in Two | The New York Times
4. FREE Download: SaaS Buyer’s Guide | PerformanceIN
5. 50 Exceptional Online Stores Built on Shopify

1. Influencer Marketing 2019 : Benchmark Report 

Estimated Influencer Marketing Growth
Influencer marketing has continued to grow as an industry over the last few years.

Instagram is the Most Important Channel for Influencer Marketing By Far

 

Most Common Objective for Influencer Campaigns is Awareness

Influencer Fraud is of Some Concern to Respondents

Biggest Challenge to Those Managing Campaigns In-House is Finding Influencers

Only 11% of Influencers are Currently Fully Compliant with FTC and CMA Guidelines

2. Facebook turns 15| How the social-networking giant has changed America | The Economist

Facebook has stayed on top by spreading wildly across America and the world and buying competitors, including the photo-sharing app Instagram and the messaging firm WhatsApp. Around two-thirds of American adults use its original social network. At its peak, the average user spent nearly an hour a day on Facebook’s platforms.

Facebook has altered America in three notable ways.
First, it has shaped what it means and feels like to be young.
Second, Facebook has changed attitudes to privacy.
Third, Facebook has left a lasting mark on politics.

3. Tech Is Splitting the U.S. Work Force in Two | The New York Times

The forecast of an America where robots do all the work while humans live off some yet-to-be-invented welfare program may be a Silicon Valley pipe dream. But automation is changing the nature of work, flushing workers without a college degree out of productive industries, like manufacturing and high-tech services, and into tasks with meager wages and no prospect for advancement.

Jobs grow in health care, social assistance, accommodation, food services, building administration and waste services. Not only are some of the tasks tough to automate, employers have little financial incentive to replace low-wage workers with machines.

On the other end of the spectrum, the employment footprint of highly productive industries, like finance, manufacturing, information services, and wholesale trade, has shrunk over the last 30 years.

4. FREE Download: SaaS Buyer’s Guide | PerformanceIN

Afftise

Setup Fee  FREE
Monthly Retainer  Monthly subscription plan starts from $299 and includes tracking 10,000 conversions and 1,000,000 impressions.
Commission override $0.02 per conversion above subscription plan limit
$0.005 per 1000 over subscription plan limit

Process During a 30-day free trial, an Affse onboarding specialist provides each client with unlimited free training sessions, helping to set up an account and making sure the platform is used at its full.
Feature: API, Real-time reporting, cookie-less tracking, cross-device tracking, app tracking, fraud detection, GDPR compliance

HasOffers by Tune

Setup Fee  N/A
Monthly Retainer  Price
Commission override N/A
Process:  30-day free trial. A dedicated HasOffers specialist is assigned to new accounts to ensure a smooth onboarding process and to help troubleshoot issues.
Feature: API, Real-time reporting, S2Stracking, cross-device tracking, app tracking, fraud detection, GDPR compliance

Radius by Impact

Minimum sales revenue   $50,000 monthly
Setup Fee $1000+
Monthly Retainer $500+
Commission override  0
Process: An Onboarding Project Manager with help you with account setup everything from initial training to make sure your settings are exactly as you like them
Feature:  Real-time reporting, cookie-less tracking, cross-device tracking, app tracking, fraud detection, GDPR compliance, 21 certifed agency partners, 100,000+ affiliate partners

Partnerize

Minimum sales revenue Approx. $500K in annual partner program revenue
Setup Fee Varies Based on Integration Type
Monthly Retainer SaaS or Performance.
Commission override Yes
Process: Led by local integrations, CS, client services teams, assisting in both strategic and tech set-up. Best practices-based approach streamlines process and prevents errors.
Feature: API, Real-time reporting, cookie-less tracking, cross-device tracking, app tracking, fraud detection, GDPR compliance

Trackonomics

Setup Fee  No
Monthly Retainer  Based on a monthly subscription base
starts at $209 per month with 2 million events included
Commission override After you exceed your plan limits, you will be charged an additional fee, not bigger than $0.05 per 1000 tracked events.
Process: We offer a complex, dedicated onboarding. All new users are invited on a 1-on-1 session with the customer success representative and an onboarding webinar
Feature: Voluum DSP, Voluum Marketplace, API, Real-time reporting, cookie-less tracking, cross-device tracking, app tracking, GDPR compliance

Voluum

Setup Fee dependent on usage
Monthly Retainer dependent on usage
Commission override N/A
Process: Once you have made contact with us, we will provide access to our platform, which will be managed at a user level
Feature: layer above affiliate networks, API, Real-time reporting, cookie-less tracking, cross-device tracking, app tracking, GDPR compliance

5. 50 Exceptional Online Stores Built on Shopify

Top minimal Shopify stores
Top bright and bold Shopify stores
Top Shopify stores with colored or textured backgrounds
Top Shopify stores with big photography
Top unique Shopify stores

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.