Weekly Reading Picks| Volume 8

Bob’s Weekly Reading Picks

2019.3.1- volume 8

Content

1. A Complete List Of Online Marketplaces Across The Globe (Updated for 2019)
2. 25 questions about affiliate marketing answered for marketing managers
3. How to Do Affiliate Marketing Without a Website
4. The Essential Shopify Store Launch Checklist
5. How to Get Top Influencers to Work with Your Brand
6. What publishers need to know now about creating a better ad experience

1. A Complete List Of Online Marketplaces Across The Globe (Updated for 2019)

Metrics: Requirements/ Commission/ Active Users/ Membership Fee/ Traffic/ Product Category
Note: You don’t need to try all the marketplaces below and it is worth having a look at.

UK
EU
US
Asia-Pacific
Latin American
Africa
More Info

Amazon Big Seller

58 Leading Online Marketplaces Worldwide

 

2. 25 questions about affiliate marketing answered for marketing managers

  1. What is affiliate marketing?
  2. How can affiliate marketing help my business?
  3. How much is the global affiliate industry worth?
    Awin Report: global annual investment in the industry is more than $13 billion annually.
  4. What is an affiliate program?
  5. How do affiliate networks make money?
  6. What’s the difference between affiliate marketing and dropshipping?
  7. Can we use affiliate marketing for lead generation?
  8. Are affiliate marketing and performance marketing the same thing?
  9. Is it possible to promote affiliate offers on mobile devices?
  10. What is a super affiliate?
  11. Where do I find qualified publishers?
  12. What is an affiliate disclosure statement?
    FTC Regulations
  13. How much commission should we pay publishers?
  14. We’re worried about ad-blockers. Are they an issue?
    ITP / GDPR  Privacy Policy
  15. How do we deal with non-compliance issues?
  16. What happens if a publisher isn’t performing in terms of sales?
  17. How do we track publisher sales activity?
  18. Is social media activity an important part of affiliate marketing?
  19. Can we have an affiliate program in multiple countries?
  20. What are the advantages of this type of marketing?
    ROI
  21. What are the disadvantages of this type of marketing?
    In-house  & compliance issues
  22. How much growth is predicted for the affiliate industry?
  23. Is affiliate marketing still expanding?
  24. On average, how soon could we see a return on our investment?
  25. What’s the future of affiliate marketing?

3. How to Do Affiliate Marketing Without a Website

  • Email Marketing
  • Social Media (Twitter/Facebook/LinkedIn/Pinterest Federal Trade Commission regulation )
  • Paid Advertising (PPC affiliate)
  • Video Marketing (Youtube influencer))
  • Offline Efforts
  • Retargeting (technology)

4. The Essential Shopify Store Launch Checklist

  • Add any available sales channels
  • Add a custom domain
  • Double check your payment gateway
  • Prepare your standard pages
  • Review your email notification settings
  • Conduct a content audit
  • Optimize all images on your website
  • Install an analytics tool
  • Have a prelaunch marketing plan
  • Adjust your tax and shipping settings
  • Make it easy for shoppers to contact you
  • Install only the essential apps
  • Set up your billing information

5. How to Get Top Influencers to Work with Your Brand

  • Research Influencers Thoroughly
  • Identify How You Can Help Influencers
  • Be Specific While Writing Your Pitch

Dear [NAME OF INFLUENCER],

I am [YOUR NAME], [YOUR JOB TITLE] at [YOUR COMPANY].

I have been following you on social media and I especially like [MENTION WHAT YOU LIKE ABOUT THEM]. I think your content will resonate really well with our audience too.

We would love to work with you for an Instagram campaign that we are finalizing. We’ve worked with [NAMES OF OTHER INFLUENCERS] on similar campaigns in the past [SHARE LINK] and they loved working with us.

I think that our products can greatly benefit your audience.. If this is something that interests you, please reply to this email so we can set up some time to discuss further.

I look forward to hearing from you.

Thanks in advance,
[YOUR NAME]

  • Make it Easy for Them to Say Yes
  • Follow Up With Influencers

Related:  How to Use Influencer Marketing to Promote Content

6. What publishers need to know now about creating a better ad experience

Coalition for Better Ads: Better Ads Standards

Ad Experience Report in the Google Search Console

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