Weekly Reading Picks| Volume 13

Bob’s Weekly Reading Picks

2019.4.7 volume 13

Content

1.Find a Product to Sell: 12 Strategies for Finding Your First Profitable Product
2.Affiliate Program Agreement: How to Create Its Terms and Conditions
3.Nine great ways to generate traffic for your affiliate offers
4.The Benefits of Investing in Your Affiliate Tracking
5.How to Use Interactive Content Marketing Platforms to Drive Business
6.A Step-By-Step Guide to Structuring a Digital Marketing  Plan
7.The Beginner’s Guide to SEO by MOZ

1.Find a Product to Sell: 12 Strategies for Finding Your First Profitable Product

  • Solve a customer pain point
  • Appeal to enthusiastic hobbyists
    Wikipedia’s list of popular hobbies.
  • Go with your personal passion
  • Consider your professional experience
  • Capitalize on trends early
    Google Trends
  • Read customer reviews on existing products
  • Find product opportunities in keywords
    Keywords Tools
  • Litmus test before you launch
  • Browse what’s trending on online marketplaces
    AmazonEtsy, and eBay,
  • Research products with higher profit margins
  • Start your search with related products
  • Always be on the lookout

2.Affiliate Program Agreement: How to Create Its Terms and Conditions

Affiliate program’s agreement — sometimes also called its Terms of Service, Terms and Conditions, or Operating Agreement — is the contract regulating your business relationship with your affiliates.

Sample Affiliate Program Agreement

(Bob’s Note: You needn’t include so many contents below in your terms and conditions, just check what your competitors do through an affiliate account.)

Here is what your program agreement should cover and what you should pay attention to:

I. Foreword
II. Terms and Definitions
III. Summary
IV. Enrollment
V. Affiliate Disclosure
VI. Trademark Policy
VII. Policies on Promotional Methods
VIII. Affiliate Rights and Obligations
IX. Merchant Rights and Obligations
X. Relationship of the Parties
XI. Warranties and Representations
XII. Payment Policy
XIII. Terms of the Affiliate Program Agreement
XIV. Disclaimer(s)
XV. Liability
XVI. Indemnification
XVII. Confidentiality
XVIII. Remedies
XIX. Limited License
XX. Miscellaneous

3.Nine great ways to generate traffic for your affiliate offers

When promoting affiliate offers on social media remember to follow the compliance and disclosure guidelines outlined by the FTC for using affiliate links and GDPR if you market in EU)

Methods of generating traffic

  • Paid online advertising (Google ads, Facebook ads, native ads and more)
  • YouTube (Vimeo)
  • Social media
  • Blog posts
  • Guest blogging
  • Email  
  • Product reviews
  • Quora

(Bob’s Note: Get more info from the post 10 Digital Marketing Channels You Show Know)

4.The Benefits of Investing in Your Affiliate Tracking

Implementing a complete and up-to-date version of your network’s tracking.

cross-device tracking
cross-channel assist reporting and payments
channel parameter de-duplication 
product/category level tracking
reporting on items such as delivery method, customer type, product attributes, and delivery locations

5.How to Use Interactive Content Marketing Platforms to Drive Business

4 main categories of interactive content

  • Calculators and Tools
  • Interactive Visuals
  • Quizzes
  • Timelines, Sliders, etc.
world migration map

6.A Step-By-Step Guide to Structuring a Digital Marketing Plan

Before developing the steps that define a digital marketing plan’s structure, you need to feel comfortable in your corporation’s online domain, your target, the channels where you should be present, and who your competition is and what they do.

Step 1: Situational Analysis

SWOT Analysis

Step 2: Establish Digital Marketing Goals

SMART Goals

Step 3: Define the marketing strategy

Personalization
Segmenting your target audience
Positioning
Content strategy (keyword research, content calendar, social posting)

Step 4: Digital Strategies and Tactics

email marketing campaigns, social media, CRM, web optimization, SEO strategies, Paid Media advertising, etc.

Step 5: Measuring Results and KPIs

7.The Beginner’s Guide to SEO

A pyramid hierarchy of SEO needs based on Maslow's theory of psychology.

CHAPTER 1: SEO 101

CHAPTER 2: HOW SEARCH ENGINES WORK – CRAWLING, INDEXING, AND RANKING

CHAPTER 3: KEYWORD RESEARCH

CHAPTER 4: ON-SITE OPTIMIZATION

CHAPTER 5: TECHNICAL SEO

CHAPTER 6: LINK BUILDING & ESTABLISHING AUTHORITY

CHAPTER 7: MEASURING, PRIORITIZING, & EXECUTING SEO

THE SEO GLOSSARY

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