Weekly Reading Picks| Volume 19

Bob’s Weekly Reading Picks

2019.5.19 volume 19

Content

1.The Beginner’s Guide to 7 Types of Internet Marketing
2.Best Traffic Sources for Affiliate Marketing Pros
3.Presenting the ThinkTank 2019 Network Awards nominees
4.Welcome to the end of digital marketing
5.The Ultimate Guide to Branding in 2019
6.What Is Product Marketing
7.Kantar&Faceoobk:中东跨境电商市场白皮书

1.The Beginner’s Guide to 7 Types of Internet Marketing

  • Social media marketing
  • Influencer marketing
  • Affiliate marketing
  • Email marketing
  • Content marketing

     forms of content:
    Blogs, Videos, Industry reports and studies, Infographics, Ebooks, Podcasts, Case studies, Emails, Webinars

  • Search engine optimization (SEO)
  • Paid advertising (Google Ads, Facebook Ads…)

More info: 10 Digital Marketing Channels You Should Know

2.Best Traffic Sources for Affiliate Marketing Pros

Aspects to Consider before Picking a Traffic Source
  • The Cost of the Traffic Source
  • The Amount of Traffic Available
  • Restrictions, Regulations and Rules
  • The Overall Quality of the Traffic Source (fraud traffic)
  • The Targeting Options Available

    GEO/Age/Gender/Time of Day/Operators/Operating Systems (iOS vs Android)/Browsers/Devices (Mobile vs Desktop)/Websites/Categories/Languages/Traffic Sources, etc.

  • The Niche or Audience
Best Affiliate Marketing Verticals
  • Mobile Content
  • Gambling
  • Nutra
  • Dating
  • Travel
  • Mainstream VOD
  • E-Commerce
  • Crypto and ICO
  • Finance
  • Adult
The Most Profitable Niches 

Health and Wellness

  • How to quit smoking
  • Healthy eating
  • Fitness for men/women
  • Diet guides

Wealth and Money

  • How to make money from blogging
  • Online gambling
  • Internet marketing guides
  • Forex trading tips
  • How to make money online from home

Romance Niches

  • Online marriage counselling
  • Tips for a better sex life
  • Marriage life for couples on a limited budget
  • Senior dating
  • How to get through a divorce

Gaming Niches

  • Top mobile games
  • Game walkthroughs and strategy guides
  • Online gambling
  • Top free Steam games
  • Gaming forums

Hobby Niches

  • Arts and crafts
  • Gun collecting
  • Survival guides
  • Woodworking
  • Home gardening
Best Traffic Sources for Affiliate Marketing
Mobile Traffic
  • Popunders
  • Redirects (users land on a specific URL and are instantly redirected to your lander)
  • Push Notifications
  • Banner/Display

Push Notification
platforms for push traffic

  • Mobidea Push
  • MegaPush
  • PropellerAds
  • Zeropark
  • PlugRush
  • Evadav
  • Datspush
  • Ad-maven

Search Traffic

  • Organic Traffic
  • Paid Ads or PPC (Google Ads)

Social Traffic
Facebook, LinkedIn, Twitter, Snapchat, Pinterest and Instagram

Native Ads

  • MGID 
  • Taboola
  • Outbrain
  • Revcontent

PPV Traffic (Pay-Per-View )

  • RTX Platform


Mainstream Traffic
Mobile Content, Gambling, Nutra, Dating, Travel, Mainstream VOD, eCommerce, or Finance.

  • Propeller Ads
  • Clickadu

URL Shortening Tools

  • Adf.ly

Adult Traffic

  • ExoClick
  • Traffic Junky
  • Traffic Factory
  • Ero-Advertising

3.Presenting the ThinkTank 2019 Network Awards nominees

Advertiser of the Year

  • Deluxe
  • SimpleTire
  • Jane

Publisher of the Year

  • BuzzFeed
  • Ziff Davis
  • Giving Assistant

Agency Team of the Year

  • DMiPartners
  • Snow Consulting
  • apogee
  • Acceleration Partners

Blogger of the Year

  • Money Saving Mom
  • Urban Tastebud
  • passionate penny pincher

Most Original Performance Marketing Campaign

  • Booking.com + Honey
  • decluttr + RevLifter
  • SkinStore + 55haitao
  • HP Canada + NMPi

Campaign Strategy of the Year

  • HP + Digital Trends
  • allbirds + American Media, LLC
  • Etsy + BuzzFeed

Global Campaign of the Year

  • Viator, A TripAdvisor Company
  • Etsy
  • Under Armour
  • lookfantastic

Industry Disruptor

  • Button
  • Increasingly
  • Global Savings Group
  • Monotote

4.Welcome to the end of digital marketing

Marketing  Cover
Brand marketing, product marketing, consumer insights, data, retail store, design, visual merchandising, COMS (Customer Online Management System), CSR (Corporate Social Responsibility)

Consumer Journey Changes

  • Research/discovery phreases
    (ROPO-Reasech Online, Purchase Offline)
  • Peer to peer, advocacy/Influencer Driver
  • Buy Anywhere, Anytime

How to Engage Customers

  • Acquire new customers
  • Buy one and buy a second time
  • Cross selling, deep selling (loyalty)
  • Retention/Preventing Churn

Machine Learning and Big Data

  • Automation, reptition of work
  • identification of what works and not
  • human embrace tech

Data Privacy and User Trust

  • Transparancy
  • Security
  • Be Accountable

5.The Ultimate Guide to Branding in 2019

What is branding
Branding is the process of researching, developing, and applying a distinctive feature or set of features to your organization so that consumers can begin to associate your brand with your products or services.

Branding Terms
Brand awareness, Brand identity, Brand management, Brand trust, Brand valuation

How to Create a Brand

  • Determine your target audience ( target market and buyer personas )
  • Establish your mission statement
    Every part of your brand (logo, tagline, imagery, voice, and personality) can reflect that mission and vision.
  • Define your values, features, and benefits
  • Create your visual assets ( your logo, color palette, typography (fonts), iconography, and other visual components)
  • Find your brand voice (from your advertising campaigns and social media captions to your blog posts and brand story)
  • Put your branding to work (website, social media, packaging, advertising, sales and customer service)

Branding Tips for Small Business

6.What Is Product Marketing

What is product marketing

What_Is_Product_Marketing-1

What does product marketing do?

Product Marketing Definition

A product marketer’s responsibilities 

Stage #1. Customer Development
Stage #2. Positioning & Messaging
Stage #3. Teaching Out Positioning & Messaging
Stage #4. Creating A Launch Plan
Stage #5. Creating Launch Content
Stage #6. Preparing The Team
Stage #7. Launch

Product Marketing vs. Traditional Marketing

What_is_Product_Marketing_Design_Version.png

Product Marketing vs Product Management
Product management focuses on the product and its features and requirements, whereas product marketing focuses on the customers who will use the product.

Related Reading: Product Marketing 101: Templates, Strategies, and Examples

Product Marketing Responsibilities

Market Grid

7.Kantar&Faceoobk:中东跨境电商市场白皮书

  

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