Category Archives: Study Notes

Study Notes: Management

Below is the study notes of management from Coursera course Fundamental management and book Management by Stephen P. Robbins and Mary A. Coulter.

Stephen P. Robbins also writes Organizational Behavior so you will find some content are similar in the two textbooks. To save your time, it is not necessary to learn the Coursera course because it is fundamental and most about concepts.

Many theories about management, OB, leadership is helpful for us to understand how an organization works and develop our skills related.

Framework: 5 Functions of Management

  • Planning
  • Organizing
  • Staffing
  • Leading
  • Controlling

Fundamentals of Management

Reading Materials:

Management Book

  • Management by Stephen P. Robbins and Mary A. Coulter
  • Manager Handbook from Harvard Business Review

Project Management Book

  • (PMBOK® Guide) – A Guide to the Project Management Body of Knowledge-Project Management Institute
  • The Fast Forward MBA in Project Management by Eric Verzuh
  • The Economist: Guide to Project Management
  • HBR Guide to Project Management

Magazine

  • Harvard Business Review
  • MIT Sloan Management Review

Tools

  • https://www.mindtools.com/

Study Notes: Organizational Behavior

 

Organizational Behavior

Above is the study note of Coursera course Organizational Behavior.

Some other reading materials:

Textbooks

  •  – Fundamentals of Organizational Behavior by Andrew J. DuBrin
  •  – Organizational Behavior: Improving Performance and Commitment in the Workplace by Jason A. Colquitt_ Jeffery Lepine_ Michael Wesson
  • Organizational Behavior by Stephen P. Robbins, Timothy A. Judge
  •  – Essentials of Organizational Behavior by Judge, Tim_ Robbins, Stephen

Harvard Business Review

Study Notes: Marketing in a Changing World

This is a study note of 行銷典範轉移: 變動中的消費世界 from NTU Coursera.

营销本质及典范转移 主要介绍营销的基本概念与原理, 讨论营销驱动及驱动市场和营销典范在过去几十年来的移转,以及当前互联网兴起的变动环境下,改变消费市场的五种力量。

营销策略 主要介绍营销策略中,如何进行市场区隔、目标市场选择以及市场定位。涵盖市场区隔,平手点与差异点,市场定位,新力量对营销策略的影响等。

品牌及品牌价值 介绍与品牌有关的概念,以及当前的消费世界是如何影响品牌的。包括如何进行“品牌化”、品牌的元素、品牌如何承载意义、品牌价值的计算、品牌的典范移转,以及变动世界对品牌的影响因素。

顾客关系管理 讨论顾客关系管理的有关内容以及变动世界是如何使得当前的顾客关系管理变得复杂。涵盖顾客资产、顾客保留与获取、以及如何提高顾客满意度、数据库营销的挑战、粉丝经济与顾客价值创造、未来的顾客面貌以及变动世界的力量如何影响顾客关系管理的实施。

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Study Notes: HubSpot Inbound Marketing

This is the study notes from HubSpot Inbound Marketing Course.

Learn inbound marketing techniques that range from content creation to social promotion to converting and nurturing leads and beyond. By the end of this certification course, you’ll be well on your way to building your inbound marketing strategy.
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Notes of Full Stack Marketer

Note: Below contents are from Full Stack Marketer By Lydia

摘抄

1.学会写邮件 cc抄送老大
邮件内容是书面凭证,出现问题归清责任人
2.情商低的人特别容易因为情绪、喜好、性格而排斥某个合作对象。这是不专业的表现。business is business
3.用数据说话
新人最爱说”我认为”, 其实真正应该说的是“根据数据”。
4.无法用准确的语言精炼地表达意思就是能力不足的表现。
5.钱是最聪明的,只会去最趋势向上的地方。
6.对公司的一个考核指标:该公司岗位的离职员工的去向。
7.善于表达是这个时代最优秀的品质之一
8.涉及金钱和生命、健康的东西,做市场做媒体的,如果没有足够的专业知识,凭借自己的创意文案让人做出选择,背后的责任你承担不起。
9.永远不要和一个名气不如你的人吵架。这也是公关的基本常识。
10.当一个喷子站起来,即时被指正、批评,还是会有陆陆续续的后来者。一个工作饱满、家庭幸福、财富自由、生活愉悦的人,是不会有闲工夫和他们纠缠的。
生命短暂,一分钟也不要浪费在无趣的事情上。
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