{"id":1005,"date":"2022-05-16T11:38:52","date_gmt":"2022-05-16T11:38:52","guid":{"rendered":"https:\/\/bigbobchang.com\/?p=1005"},"modified":"2022-07-06T02:54:53","modified_gmt":"2022-07-06T02:54:53","slug":"affiliate-partner-marketing","status":"publish","type":"post","link":"https:\/\/bigbobchang.com\/zh\/affiliate-partner-marketing\/","title":{"rendered":"\u91cd\u65b0\u5b9a\u4e49\u8054\u76df\u8425\u9500"},"content":{"rendered":"<p>\u672c\u6587\u4e3b\u8981\u4ece\u5546\u5bb6\u89d2\u5ea6\u4ecb\u7ecd\u8054\u76df\u548c\u4f19\u4f34\u8425\u9500\uff0c\u5373\u00a0 Affiliate and Partner Marketing\uff0c \u4ee5\u4e0b\u7b80\u79f0 APM.<\/p>\n<p>\u9605\u8bfb\u6109\u5feb\uff01<\/p>\n<p><!--more--><\/p>\n<p><strong>\u5185\u5bb9\u5927\u7eb2<\/strong><\/p>\n<p>\u4e00\u3001\u4f55\u4e3a APM<\/p>\n<ul>\n<li>APM \u5b9a\u4e49<\/li>\n<li>\u4ece\u8054\u76df\u5e73\u53f0\u770b APM<\/li>\n<li>\u4ece\u8054\u76df\u8425\u9500\u5c97\u4f4d\u770b APM<\/li>\n<li>\u4ece\u8054\u76df\u4ee3\u7406\u5546\u770b APM<\/li>\n<li>\u4ece\u884c\u4e1a\u5956\u9879\u770b APM<\/li>\n<\/ul>\n<p>\u4e8c\u3001\u5982\u4f55\u505a APM<\/p>\n<ul>\n<li>CAMP \u6a21\u578b<\/li>\n<\/ul>\n<p>\u4e09\u3001\u4e3a\u4f55\u505a APM<\/p>\n<h2>\u4f55\u4e3a APM<\/h2>\n<p>\u4e5f\u8bb8\u4f60\u5728\u4e00\u4e9b\u54c1\u724c\u5b98\u7f51\u89c1\u8fc7 affiliate program\uff0c influencer\/ambasssador program , referral program, \u5546\u5bb6\u53d1\u8d77\u7684\u8fd9\u4e9b\u9879\u76ee\u65e8\u5728\u901a\u8fc7\u4e0e\u7b2c\u4e09\u65b9\u5408\u4f5c\u6765\u5b9e\u73b0\u54c1\u724c\u66dd\u5149\u3001\u7528\u6237\u62c9\u65b0\u3001\u9500\u552e\u589e\u957f\u7b49\u8425\u9500\u76ee\u6807\u3002<\/p>\n<p>\u8fd9\u4e09\u8005\u4e4b\u95f4\u53c8\u6709\u4ec0\u4e48\u533a\u522b\u5462\uff1f<\/p>\n<p>\u7ea2\u4eba\u8425\u9500\uff0c\u60f3\u5fc5\u5927\u5bb6\u5e76\u4e0d\u964c\u751f\u3002\u800c\u8054\u76df\u8425\u9500\u5728\u56fd\u5185\u5e76\u672a\u666e\u53ca\uff0c\u7b14\u8005\u5728\u300a<a href=\"https:\/\/bigbobchang.com\/affiliate-marketing-in-china\/\">\u8bba\u8054\u76df\u8425\u9500\u5728\u4e2d\u56fd\u7684\u7f3a\u5e2d\u300b<\/a>\u4e00\u6587\u4e2d\u5df2\u7ecf\u505a\u4e86\u8bf4\u660e\u3002\u62fc\u591a\u591a\u7684\u9080\u8bf7\u597d\u53cb\u5e2e\u5fd9\u780d\u4ef7\u5219\u662f\u5178\u578b\u7684 Referral program\u3002<\/p>\n<p>Refer A Friend \u4e3b\u8981\u662f\u4ee5\u9080\u8bf7\u597d\u53cb\u4e3a\u4e3b\uff0cInfluencer program \u4ee5\u793e\u5a92\u7ea2\u4eba\u4e3a\u4e3b\uff0c\u5176\u4e2d\u7684\u4e00\u4e9b\u7ea2\u4eba\u4e5f\u80fd\u4ee5 brand ambassador \u8fdb\u4e00\u6b65\u5408\u4f5c\u3002\u8054\u76df\u8425\u9500\u672c\u8eab\u5c31\u5e26\u6709\u5f15\u8350\u7684\u7279\u6027\uff0c\u800c\u7ea2\u4eba\u4e5f\u662f\u8054\u76df\u5ba2\u7c7b\u578b\u4e2d\u7684\u4e00\u79cd\u3002<\/p>\n<p>\u56fd\u5185\u51fa\u6d77\u5546\u5bb6\u591a\u6570\u51e0\u4e2a\u9879\u76ee\u5355\u72ec\u8fd0\u4f5c\uff0c\u800c\u6d77\u5916\u7684\u4e00\u4e9b\u54c1\u724c\u8054\u76df\u548c\u7ea2\u4eba\u653e\u5728\u4e00\u8d77\u505a\uff0c \u5373 affiliate and partner marketing. \u5982 Target \u7684\u8054\u76df\u9879\u76ee <a href=\"https:\/\/affiliates.target.com\/\" target=\"_blank\" rel=\"noopener\">Target Partner Program.<\/a><\/p>\n<blockquote><p>Pair up with the brand you love &amp; create awesome content anytime, whether you&#8217;re an influencer, blogger or affiliate.\u2014\u2014Target<\/p><\/blockquote>\n<h3>APM \u5b9a\u4e49<\/h3>\n<p>IAB \uff08The Interactive Advertising Bureau\uff09\u5bf9 Affiliate and Partner Marketing\u00a0 \u7684\u5b9a\u4e49\u5982\u4e0b\uff1a<\/p>\n<blockquote><p>With its payment on performance model, the affiliate and partner channel\u00a0allows\u00a0brands to connect with thousands of blogs, influencers, price comparison sites, coupon and cashback and reward programmes,\u00a0which\u00a0generates\u00a0millions of new customers for retailers of all shapes and sizes.<\/p><\/blockquote>\n<p>\u7b80\u800c\u8a00\u4e4b\uff0c Affiliate and Partner Marketing \u662f Affiliate Marketing \u7684\u62d3\u5c55\uff0c Affiliate marketing \u672c\u8eab\u662f partner marketing \u7684\u4e00\u79cd\u5f62\u5f0f\uff0c\u5c06\u7ea2\u4eba\u3001\u54c1\u724c\u4e0e\u54c1\u724c\u5408\u4f5c\u3001\u6280\u672f\u5408\u4f5c\u4f19\u4f34\u7b49\u65b0\u6e20\u9053\u4e5f\u7eb3\u5165\u8054\u76df\u8425\u9500\u4e2d\uff0c\u62d3\u5bbd\u4e86\u8054\u76df\u8425\u9500\u7684\u8303\u7574\u3002<\/p>\n<p>\u8054\u76df\u8425\u9500\u8ffd\u8e2a\u8f6f\u4ef6 \uff08SaaS\uff09 Partnerize \u5728\u89e3\u91ca\u4e3a\u4ec0\u4e48\u4f7f\u7528 &#8220;Partner Marketing&#8221; \u4e00\u8bcd\u65f6\u8bf4\uff0c \u201cBy reframing what we do as partner marketing, we can expand the appeal of our industry, open up new brands, and innovate new deal types.\u201d<\/p>\n<p>Affiliate marketing vs partner marketing, \u4e1a\u5185\u4e0d\u540c\u7684\u4eba\u4e5f\u5c31\u6b64<a href=\"https:\/\/performancein.com\/news\/2020\/02\/06\/affiliate-marketing-vs-partner-marketing-time-scrap-pointless-debate\/\" target=\"_blank\" rel=\"noopener\">\u8fa9\u8bba\u8fc7<\/a>\u3002<\/p>\n<p>VoucherCloud \u7684\u8054\u76df\u8425\u9500\u8d1f\u8d23\u4eba\u8868\u793a\uff0c &#8220;The best affiliate relationships have always been partnerships. The strongest merchant and publisher relationships always see them regard each other as partners rather than a purely transactional relationship. Trying to reinvent affiliate marketing as partner marketing is a reaction to those who still view the industry in a dim light.&#8221;<\/p>\n<p>Acceleration Partner \u7684 Helen Southgate \u5219\u6301\u53cd\u5bf9\u89c2\u70b9\uff0c &#8220;As an industry, we should stop worrying about semantics and focus on expanding affiliate marketing into the broader partner marketing world.&#8221;<\/p>\n<p>\u4e3a\u6b64\uff0c\u7b14\u8005\u505a\u4e86\u4e24\u4e2a\u5c0f\u8c03\u67e5\u3002<\/p>\n<figure id=\"attachment_1014\" aria-describedby=\"caption-attachment-1014\" style=\"width: 631px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-1014\" src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/05\/\u8054\u76df\u8425\u9500\u5b9a\u4e49.png\" alt=\"What's affiliate marketing\" width=\"631\" height=\"315\" srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/\u8054\u76df\u8425\u9500\u5b9a\u4e49.png 631w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/\u8054\u76df\u8425\u9500\u5b9a\u4e49-300x150.png 300w\" sizes=\"(max-width: 631px) 100vw, 631px\" \/><figcaption id=\"caption-attachment-1014\" class=\"wp-caption-text\">Source: BobzNotes<\/figcaption><\/figure>\n<p>\u53ef\u4ee5\u80af\u5b9a\u7684\u662f\uff0c\u5927\u5bb6\u90fd\u8ba4\u540c affiliate marketing \u662f\u4e00\u79cd\u6548\u679c\u8425\u9500 performance marketing, \u4e5f\u662f\u4e00\u79cd\u4f19\u4f34\u8425\u9500 partner marketing.<\/p>\n<figure id=\"attachment_1015\" aria-describedby=\"caption-attachment-1015\" style=\"width: 611px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1015 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/05\/affiliate-marketing-partner-marketing.png\" alt=\"affiliate marketing-partner marketing\" width=\"611\" height=\"308\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/affiliate-marketing-partner-marketing.png 611w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/affiliate-marketing-partner-marketing-300x151.png 300w\" data-sizes=\"(max-width: 611px) 100vw, 611px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 611px; --smush-placeholder-aspect-ratio: 611\/308;\" \/><figcaption id=\"caption-attachment-1015\" class=\"wp-caption-text\">Source: BobzNotes<\/figcaption><\/figure>\n<p>\u63a5\u4e0b\u6765\uff0c\u6211\u4eec\u4ece\u8054\u76df\u5e73\u53f0\u3001\u8054\u76df\u8425\u9500\u5c97\u4f4d\u3001\u8054\u76df\u670d\u52a1\u4ee3\u7406\u5546\u3001\u8054\u76df\u884c\u4e1a\u5956\u9879\u6765\u770b affiliate and partner marketing.<\/p>\n<h3>\u4ece\u8054\u76df\u5e73\u53f0\u770b APM<\/h3>\n<p>\u5728 \u300a<a href=\"https:\/\/bigbobchang.com\/influencer-marketing-guide\/\" target=\"_blank\" rel=\"noopener\">\u7ea2\u4eba\u8425\u9500\u5b8c\u5168\u6307\u5357<\/a>\u300b\u4e2d\uff0c\u7b14\u8005\u5df2\u7ecf\u6307\u51fa\u8054\u76df\u8425\u9500\u548c\u7ea2\u4eba\u8425\u9500\u7684\u4ea4\u96c6\u3002<\/p>\n<p>\u4e3b\u6d41<a href=\"https:\/\/bigbobchang.com\/affiliate-network\/\" target=\"_blank\" rel=\"noopener\">\u8054\u76df\u8425\u9500\u5e73\u53f0<\/a>\u5b98\u7f51\u4e0a\u90fd\u5199\u7740\u7ea2\u4eba\u4e1a\u52a1\uff0c\u4e5f\u6709\u76f8\u5e94\u7684\u56e2\u961f\u53bb\u62db\u52df\u7ea2\u4eba\u52a0\u5165\u5e73\u53f0\u3002<\/p>\n<figure id=\"attachment_1019\" aria-describedby=\"caption-attachment-1019\" style=\"width: 1864px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1019 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/05\/Awin-Influencer-marketing.png\" alt=\"Awin-Influencer marketing\" width=\"1864\" height=\"820\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/Awin-Influencer-marketing.png 1864w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/Awin-Influencer-marketing-300x132.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/Awin-Influencer-marketing-1024x450.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/Awin-Influencer-marketing-768x338.png 768w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/Awin-Influencer-marketing-1536x676.png 1536w\" data-sizes=\"(max-width: 1864px) 100vw, 1864px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1864px; --smush-placeholder-aspect-ratio: 1864\/820;\" \/><figcaption id=\"caption-attachment-1019\" class=\"wp-caption-text\">Source: Awin<\/figcaption><\/figure>\n<p>\u8054\u76df\u5e73\u53f0\u4e5f\u548c\u4e00\u4e9b\u7ea2\u4eba\u8425\u9500\u8f6f\u4ef6\u5408\u4f5c\u3002<\/p>\n<ul>\n<li><a href=\"https:\/\/junction.cj.com\/article\/social-media-engagement-rate-metrics-are-now-available-in-recruit-partners\" target=\"_blank\" rel=\"noopener\">CJ<\/a>\u00a0\u4e0e CreatorIQ\u00a0 \u5408\u4f5c<\/li>\n<li><a href=\"https:\/\/www.awin.com\/us\/news-and-events\/awin-news\/awin-mavrck-influencer-marketing\" target=\"_blank\" rel=\"noopener\">Awin<\/a>\u00a0\u4e0e Mavrck \u5408\u4f5c<\/li>\n<li><a href=\"https:\/\/www.businesswire.com\/news\/home\/20200825005550\/en\/Impact-Acquires-ACTIVATE-Influencer-Marketing-Platform\" target=\"_blank\" rel=\"noopener\">Impact<\/a>\u00a0\u6536\u8d2d ACTIVATE<\/li>\n<\/ul>\n<p>\u6709\u7684\u7ea2\u4eba\u5e73\u53f0\u4f5c\u4e3a\u8054\u76df\u5ba2\uff0c\u7c7b\u4f3c\u4e2d\u4ecb\u5c06\u7ea2\u4eba\u548c\u5546\u5bb6\u8054\u7cfb\u8d77\u6765\uff0c\u8ba9\u7ea2\u4eba\u66f4\u4fbf\u6377\u63a8\u5e7f\u5546\u5bb6\u4ea7\u54c1\u6216\u670d\u52a1\uff0c\u4ee5\u5b9e\u73b0\u89c4\u6a21\u5316\u3002\u5982 LTK (rewardStyle), ShoppingLinks \u7b49\u3002<\/p>\n<p>\u6240\u4ee5\uff0c\u6211\u4eec\u4e0d\u96be\u53d1\u73b0\u8054\u76df\u5e73\u53f0\u4e5f\u5728\u5f3a\u8c03 \u201cpartnership ecosystem\u201d.<\/p>\n<p><a href=\"https:\/\/www.cj.com\/what-is-affiliate-marketing\" target=\"_blank\" rel=\"noopener\">CJ<\/a> \u5728\u89e3\u91ca\u4ec0\u4e48\u662f\u8054\u76df\u8425\u9500\u7684\u65f6\u5019\uff0c\u6307\u51fa\u8054\u76df\u8425\u9500\u5408\u4f5c\u4f19\u4f34\u7684\u91cd\u8981\u4f5c\u7528\u2014\u2014\u4e30\u5bcc\u7684\u4f19\u4f34\u5173\u7cfb\u751f\u6001\u7cfb\u7edf\u80fd\u591f\u89e6\u8fbe\u3001\u5f71\u54cd\u548c\u8f6c\u6362\u5168\u7403\u8d2d\u7269\u8005\u7684\u8d2d\u4e70\u65c5\u7a0b\u7684\u6bcf\u4e00\u4e2a\u73af\u8282\uff0c\u5305\u62ec\u7ebf\u4e0a\u548c\u7ebf\u4e0b\u3002<\/p>\n<figure id=\"attachment_1020\" aria-describedby=\"caption-attachment-1020\" style=\"width: 1891px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1020 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/05\/CJ-What-is-Affiliate.png\" alt=\"CJ -What is Affiliate\" width=\"1891\" height=\"670\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/CJ-What-is-Affiliate.png 1891w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/CJ-What-is-Affiliate-300x106.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/CJ-What-is-Affiliate-1024x363.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/CJ-What-is-Affiliate-768x272.png 768w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/CJ-What-is-Affiliate-1536x544.png 1536w\" data-sizes=\"(max-width: 1891px) 100vw, 1891px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1891px; --smush-placeholder-aspect-ratio: 1891\/670;\" \/><figcaption id=\"caption-attachment-1020\" class=\"wp-caption-text\">Source: CJ<\/figcaption><\/figure>\n<p><a href=\"https:\/\/rakutenadvertising.com\/#\" target=\"_blank\" rel=\"noopener\">Rakuen<\/a> \u76f4\u63a5\u63d0\u51fa\u5176 Partner ecosystem \u7684\u4f18\u52bf\uff1a\u5728\u53d7\u4f17\u89c4\u6a21\u3001\u5408\u4f5c\u4f19\u4f34\u591a\u6837\u6027\u548c\u6280\u672f\u521b\u65b0\u65b9\u9762\u90fd\u65e0\u4e0e\u4f26\u6bd4\u3002<\/p>\n<figure id=\"attachment_1021\" aria-describedby=\"caption-attachment-1021\" style=\"width: 1889px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1021 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/05\/Rakuten-partner-ecosystem.png\" alt=\"Rakuten partner ecosystem\" width=\"1889\" height=\"592\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/Rakuten-partner-ecosystem.png 1889w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/Rakuten-partner-ecosystem-300x94.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/Rakuten-partner-ecosystem-1024x321.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/Rakuten-partner-ecosystem-768x241.png 768w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/Rakuten-partner-ecosystem-1536x481.png 1536w\" data-sizes=\"(max-width: 1889px) 100vw, 1889px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1889px; --smush-placeholder-aspect-ratio: 1889\/592;\" \/><figcaption id=\"caption-attachment-1021\" class=\"wp-caption-text\">Source: Rakuten<\/figcaption><\/figure>\n<p>Webgains \u5bf9\u8054\u76df\u8425\u9500\u7684\u4e2d\u6587\u5b9a\u4e49\u5373\u4e3a\u8054\u76df\uff08\u4f19\u4f34\uff09\u8425\u9500\u3002<\/p>\n<figure id=\"attachment_1022\" aria-describedby=\"caption-attachment-1022\" style=\"width: 731px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1022 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/05\/webgains-\u4ecb\u7ecd-\u8054\u76df\u4f19\u4f34\u8425\u9500.png\" alt=\"webgains \u4ecb\u7ecd \u8054\u76df\u4f19\u4f34\u8425\u9500\" width=\"731\" height=\"409\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/webgains-\u4ecb\u7ecd-\u8054\u76df\u4f19\u4f34\u8425\u9500.png 731w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/webgains-\u4ecb\u7ecd-\u8054\u76df\u4f19\u4f34\u8425\u9500-300x168.png 300w\" data-sizes=\"(max-width: 731px) 100vw, 731px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 731px; --smush-placeholder-aspect-ratio: 731\/409;\" \/><figcaption id=\"caption-attachment-1022\" class=\"wp-caption-text\">Source: Webgains<\/figcaption><\/figure>\n<p>\u5408\u4f5c\u4f19\u4f34\u7ba1\u7406\u5e73\u53f0 Impact \u4e3b\u6253 &#8220;Partnership Economy&#8221;, \u5176 CEO David A. Yovann <a href=\"https:\/\/impact.com\/press-releases\/impact-com-releases-the-partnership-economy-a-new-book-that-guides-businesses-to-success-in-a-digital-world\/\" target=\"_blank\" rel=\"noopener\">\u51fa\u7248\u7684<\/a> <em>The Partnership Economy: How Modern Businesses Find New Customers, Grow Revenue, and Deliver Exceptional Experiences<\/em> \u4e00\u4e66\uff0c<a href=\"https:\/\/www.thepartnershipbook.com\/\" target=\"_blank\" rel=\"noopener\">\u6307\u51fa<\/a>\u4ee5\u4e0b 6 \u4e2d\u9ad8\u589e\u957f\u7684\u5408\u4f5c\u4f19\u4f34\u7c7b\u578b\u3002<\/p>\n<figure id=\"attachment_1024\" aria-describedby=\"caption-attachment-1024\" style=\"width: 234px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1024 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/05\/The-Partnership-Economy.jpg\" alt=\"The Partnership Economy\" width=\"234\" height=\"346\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/The-Partnership-Economy.jpg 234w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/The-Partnership-Economy-203x300.jpg 203w\" data-sizes=\"(max-width: 234px) 100vw, 234px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 234px; --smush-placeholder-aspect-ratio: 234\/346;\" \/><figcaption id=\"caption-attachment-1024\" class=\"wp-caption-text\">Source: Impact<\/figcaption><\/figure>\n<ul>\n<li>Creators, influencers, and brand ambassadors<\/li>\n<li>Leading publishers<\/li>\n<li>Strategic business partnerships<\/li>\n<li>Community groups, associations, and caused-based organizations<\/li>\n<li>Coupon, cashback, and loyalty partners<\/li>\n<\/ul>\n<p>Impact \u4e5f\u63a8\u51fa\u4e13\u95e8\u7684\u64ad\u5ba2\u6765\u4ecb\u7ecd\u8fd9\u4e00\u6982\u5ff5\u548c\u5176\u4e1a\u52a1\u3002<\/p>\n<figure id=\"attachment_1023\" aria-describedby=\"caption-attachment-1023\" style=\"width: 1123px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1023 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/05\/The-Partnership-Economy-Impact-podcast.png\" alt=\"The Partnership Economy Impact podcast\" width=\"1123\" height=\"653\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/The-Partnership-Economy-Impact-podcast.png 1123w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/The-Partnership-Economy-Impact-podcast-300x174.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/The-Partnership-Economy-Impact-podcast-1024x595.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/The-Partnership-Economy-Impact-podcast-768x447.png 768w\" data-sizes=\"(max-width: 1123px) 100vw, 1123px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1123px; --smush-placeholder-aspect-ratio: 1123\/653;\" \/><figcaption id=\"caption-attachment-1023\" class=\"wp-caption-text\">Source: Spotify<\/figcaption><\/figure>\n<h3>\u4ece\u8054\u76df\u8425\u9500\u5c97\u4f4d\u770b APM<\/h3>\n<p>\u5728\u300a<a href=\"https:\/\/bigbobchang.com\/affiliate-marketing-in-china\/\">\u8bba\u8054\u76df\u8425\u9500\u5728\u4e2d\u56fd\u7684\u7f3a\u5e2d\u300b<\/a>\u4e00\u6587\u4e2d\uff0c\u7b14\u8005\u4e5f\u6bd4\u8f83\u56fd\u5185\u5916\u8054\u76df\u8425\u9500 JD \u8bf4\u660e\u56fd\u5185\u5bf9\u8054\u76df\u8425\u9500\u8ba4\u8bc6\u7684\u4e0d\u8db3\u3002<\/p>\n<p>\u6211\u4eec\u7b80\u5355\u770b\u4e0b\u00a0 Nike \u62db\u8058\u8054\u76df\u8425\u9500\u7ecf\u7406\u7684 <a href=\"https:\/\/jobs.nike.com\/job\/00569708\" target=\"_blank\" rel=\"noopener\">JD<\/a>.<\/p>\n<pre class=\"tw-data-text tw-text-large tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\">Affiliate manager-Partner Marketing Manager<\/pre>\n<pre id=\"tw-target-text\" class=\"tw-data-text tw-text-large tw-ta\" dir=\"ltr\" data-placeholder=\"Translation\"><span class=\"Y2IQFc\" lang=\"zh-CN\">\u5019\u9009\u4eba\u5c06\u4e3a Nike \u5317\u7f8e\u6570\u767e\u4e07\u7f8e\u5143\u7684\u5408\u4f5c\u4f19\u4f34\u8425\u9500\u8ba1\u5212\u5236\u5b9a\u7aef\u5230\u7aef\u7684\u6218\u7565\u548c\u6267\u884c\uff0c\u5c06\u5411\u4ed8\u8d39\u5a92\u4f53\u6e20\u9053\u603b\u76d1\u6c47\u62a5\u3002\r\n\u8054\u76df\u8425\u9500\u7ecf\u7406\u5c06\u6210\u4e3a\u5317\u7f8e\u7efc\u5408\u5a92\u4f53\u56e2\u961f\u7684\u91cd\u8981\u4e00\u5458\uff0c\u8d1f\u8d23 Nike \u5728\u7f8e\u56fd\u5f00\u5c55\u7684 Campaign\u3001\u4ea7\u54c1\u548c\u4f53\u9a8c\u7b49\u76f8\u5173\u5de5\u4f5c\u3002\u80fd\u591f\u54c1\u724c\u3001\u4e1a\u52a1\u3001\u5206\u6790\u3001\u8d22\u52a1\u3001\u5e7f\u544a\u6280\u672f\u3001\u5a92\u4f53\u5408\u4f5c\u4f19\u4f34\u5efa\u7acb\u5173\u7cfb\u5e76\u5c55\u5f00\u5408\u4f5c\u3002<\/span><\/pre>\n<figure id=\"attachment_1025\" aria-describedby=\"caption-attachment-1025\" style=\"width: 1716px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1025 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/05\/Nike-Affiliate-Marketing-Manager.png\" alt=\"Nike Affiliate Marketing Manager\" width=\"1716\" height=\"766\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/Nike-Affiliate-Marketing-Manager.png 1716w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/Nike-Affiliate-Marketing-Manager-300x134.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/Nike-Affiliate-Marketing-Manager-1024x457.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/Nike-Affiliate-Marketing-Manager-768x343.png 768w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/Nike-Affiliate-Marketing-Manager-1536x686.png 1536w\" data-sizes=\"(max-width: 1716px) 100vw, 1716px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1716px; --smush-placeholder-aspect-ratio: 1716\/766;\" \/><figcaption id=\"caption-attachment-1025\" class=\"wp-caption-text\">Source: Nike<\/figcaption><\/figure>\n<p>\u5962\u4f88\u54c1\u5e73\u53f0 FarFetch \u7684\u8054\u76df\u8d1f\u8d23\u4eba Title \u4e5f\u662f Affiliates &amp; Partnerships Manager.<\/p>\n<p>\u5546\u5bb6\u7aef\u7684\u8054\u76df\u8425\u9500\u7ecf\u7406\u9700\u8981\u8d1f\u8d23\u591a\u79cd\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\uff0c\u8054\u76df\u5ba2\u7aef\u4e5f\u662f\u5982\u6b64\u3002BNPL \u7684 \u6b27\u6d32\u72ec\u89d2\u517d\u516c\u53f8<a href=\"https:\/\/bigbobchang.com\/bnpl-affiliate-marketing\/\" target=\"_blank\" rel=\"noopener\"> Karna<\/a> \u8981\u6c42\u8054\u76df\u4f19\u4f34\u7ecf\u7406\u8d1f\u8d23\u8054\u76df\u5e73\u53f0\u548c \u5546\u5bb6\u7684\u5408\u4f5c\uff0c\u589e\u957f\u8054\u76df\u7684\u9500\u552e\u548c\u5229\u6da6\u3002<\/p>\n<figure id=\"attachment_1026\" aria-describedby=\"caption-attachment-1026\" style=\"width: 759px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1026 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/05\/Klarna-Affiliate-manager.png\" alt=\"Klarna Affiliate manager\" width=\"759\" height=\"597\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/Klarna-Affiliate-manager.png 759w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/Klarna-Affiliate-manager-300x236.png 300w\" data-sizes=\"(max-width: 759px) 100vw, 759px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 759px; --smush-placeholder-aspect-ratio: 759\/597;\" \/><figcaption id=\"caption-attachment-1026\" class=\"wp-caption-text\">Source: Klarna<\/figcaption><\/figure>\n<h3>\u4ece\u8054\u76df\u4ee3\u7406\u5546\u770b APM<\/h3>\n<p>\u6d77\u5916\u8054\u76df\u8425\u9500\u5df2\u7ecf\u5341\u5206\u6210\u719f\uff0c\u4e5f\u4ea7\u751f\u5927\u91cf\u7684\u670d\u52a1\u5546 (OPM)\u3002<\/p>\n<p>Acceleration Partner \uff08\u7b80\u79f0 AP\uff09\u5c06 Coupon, Deal, Loyalty, Subnetwork \u7c7b\u578b\u7684\u8054\u76df\u5ba2\u5f52\u4e3a\u4f20\u7edf\u8054\u76df\u5ba2\uff0c\u9664\u4e86\u4f20\u7edf\u578b\u8054\u76df\u5ba2\uff0c\u5185\u5bb9\u578b\u8d44\u6e90\uff0c\u7ea2\u4eba\uff0c\u79fb\u52a8\u7aef\u8d44\u6e90\uff0c\u641c\u7d22\u7c7b\u8d44\u6e90\uff0c\u54c1\u724c\u4e0e\u54c1\u724c\u5408\u4f5c\u7b49\u4e5f\u5728\u5176 Partnerships \u8303\u7574\u7c7b\u3002<\/p>\n<figure id=\"attachment_1027\" aria-describedby=\"caption-attachment-1027\" style=\"width: 1894px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1027 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/05\/AP-partnerships.png\" alt=\"AP partnerships\" width=\"1894\" height=\"548\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/AP-partnerships.png 1894w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/AP-partnerships-300x87.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/AP-partnerships-1024x296.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/AP-partnerships-768x222.png 768w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/AP-partnerships-1536x444.png 1536w\" data-sizes=\"(max-width: 1894px) 100vw, 1894px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1894px; --smush-placeholder-aspect-ratio: 1894\/548;\" \/><figcaption id=\"caption-attachment-1027\" class=\"wp-caption-text\">Source: AP<\/figcaption><\/figure>\n<blockquote><p>Key partnership marketing tactics \u2013 including traditional affiliate, influencer, content, mass media, and B2B partnership marketing \u2013 offer a scalable, profitable, and sustainable channel that allows companies to pay for marketing outcomes, not inputs.\u2014\u2014AP<\/p><\/blockquote>\n<p>Impact \u63a8\u5d07 &#8220;Partnership Economy&#8221;, \u800c AP \u5f3a\u8c03 \u201c<a href=\"https:\/\/www.accelerationpartners.com\/performance-partnerships\/\" target=\"_blank\" rel=\"noopener\">Performance Partnerships<\/a>\u201d,\u00a0 \u5176\u521b\u59cb\u4eba<a href=\"https:\/\/www.robertglazer.com\/\" target=\"_blank\" rel=\"noopener\"> Robert Glazer<\/a> \u51fa\u7248\u4e86\u4e24\u672c\u4e66\u7c4d\u3002<\/p>\n<ul>\n<li><em>Performance Partnerships: The Checkered Past, Changing Present &amp; Exciting Future of Affiliate Marketing<\/em><\/li>\n<li><em>Moving to Outcomes: Why Partnerships are the Future of Marketing<\/em><\/li>\n<\/ul>\n<div id='gallery-1' class='gallery galleryid-1005 gallery-columns-2 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/bigbobchang.com\/zh\/affiliate-partner-marketing\/performance-partnerships\/'><img decoding=\"async\" width=\"150\" height=\"150\" data-src=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/Performance-Partnerships-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"Performance Partnerships\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/bigbobchang.com\/zh\/affiliate-partner-marketing\/moving-to-outcomes\/'><img decoding=\"async\" width=\"150\" height=\"150\" data-src=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/Moving-to-Outcomes-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail lazyload\" alt=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 150px; --smush-placeholder-aspect-ratio: 150\/150;\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>Silverbean \u7684\u5408\u4f5c\u4f19\u4f34\u751f\u6001\u4e5f\u5305\u542b Affiliate, media, Influencer, Search, APP, Brand (brand 2 brand)\u3002<\/p>\n<figure id=\"attachment_1028\" aria-describedby=\"caption-attachment-1028\" style=\"width: 1891px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1028 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/05\/Silverbeans-partnership-ecosystem.png\" alt=\"Silverbeans partnership ecosystem\" width=\"1891\" height=\"770\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/Silverbeans-partnership-ecosystem.png 1891w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/Silverbeans-partnership-ecosystem-300x122.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/Silverbeans-partnership-ecosystem-1024x417.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/Silverbeans-partnership-ecosystem-768x313.png 768w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/Silverbeans-partnership-ecosystem-1536x625.png 1536w\" data-sizes=\"(max-width: 1891px) 100vw, 1891px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1891px; --smush-placeholder-aspect-ratio: 1891\/770;\" \/><figcaption id=\"caption-attachment-1028\" class=\"wp-caption-text\">Source: Silverbean<\/figcaption><\/figure>\n<p>\u5176\u5168\u7403\u8054\u76df\u8425\u9500\u8d1f\u8d23\u4eba Nicholas Yates \u521b\u5efa\u4e86 <a href=\"https:\/\/affiliateandpartnermarketing.com\" target=\"_blank\" rel=\"noopener\">Affiliate and Partner Marketing \u7f51\u7ad9<\/a>\u4ee5\u53ca Brand to Brand Open Network\u3002<\/p>\n<p>JebCommerce \u53d1\u660e\u4e86<a href=\"https:\/\/jebcommerce.com\/podcast\/the-rise-of-the-affluencer\/\" target=\"_blank\" rel=\"noopener\">Affulencer<\/a> \u4e00\u8bcd\uff0c\u5373 Affiliate \u548c Inlfunecer \u7684\u5408\u5e76\uff0c\u6307\u61c2\u8054\u76df\u8425\u9500\u7684\u7ea2\u4eba\u3002<\/p>\n<p>\u4ece\u670d\u52a1\u4ee3\u7406\u5546\u7684\u89d2\u5ea6\u6765\u770b\uff0c \u8054\u76df\u548c\u4f19\u4f34\u8425\u9500 APM \u6709\u5176\u610f\u4e49\uff1a\u5408\u4f5c\u5f62\u5f0f\u7684\u591a\u6837\u5316\u610f\u5473\u7740\u66f4\u591a\u7684\u5546\u673a\u3001\u66f4\u5927\u7684\u5e02\u573a\u3002<\/p>\n<p>\u72ec\u7acb\u51fa\u7248\u673a\u6784 Martech Record \u4e5f\u5728<a href=\"https:\/\/www.martechrecord.com\/post\/publisher-technology-the-next-big-step-in-affiliate-innovation\" target=\"_blank\" rel=\"noopener\">\u7ec4\u7ec7 webinar<\/a> \u8ba8\u8bba social, PR, affiliate, content and influencer \u5404\u6e20\u9053\u7684\u78b0\u649e\u5e26\u6765\u7684\u673a\u9047\u548c\u6311\u6218\u3002<\/p>\n<p>AM Navigatore \u7684\u521b\u59cb\u4eba\u517cCEO Evgenii Prussakov \u5728 <em>Affiliate Program Management: An Hour a Day <\/em>\u4e00\u4e66\u4e2d\u5bf9\u8054\u76df\u8425\u9500\u505a\u4e86\u5f88\u597d\u7684\u89e3\u91ca\u3002<\/p>\n<blockquote><p>I frequently underscore that affiliate marketing is not a type or kind of marketing. It is more appropriate to understand it as a special marketing context, the undergirding principle of which is its performance-based remunerating model&#8230;This model works with any type of marketing: display, contextual, video, social media, and other types of advertising, as well as search engine marketing (SEM), email marketing, and other methods.<\/p><\/blockquote>\n<p>\u6b63\u662f\u56e0\u4e3a\u8054\u76df\u5ba2\u7684\u591a\u6837\u6027\uff0c\u8054\u76df\u8425\u9500\u548c\u5176\u4ed6\u5404\u6e20\u9053\u90fd\u6709\u4ea4\u96c6\u3002<\/p>\n<h3>\u4ece\u884c\u4e1a\u5956\u9879\u770b APM<\/h3>\n<p>PerformanceIn, \u4e00\u5bb6\u8fde\u63a5\u5168\u7403\u7ee9\u6548\u8425\u9500\u793e\u533a\uff0c\u63d0\u4f9b\u884c\u4e1a\u65b0\u95fb\u4e3e\u529e\u76f8\u5173\u6d3b\u52a8\u548c\u5956\u9879\u7684\u673a\u6784\uff0c\u63a8\u51fa\u4e86\u51e0\u4e2a\u884c\u4e1a\u6709\u5f71\u54cd\u529b\u7684\u6d3b\u52a8\u4e0e\u5956\u9879\u3002<\/p>\n<ul>\n<li>Performance Marketing Awards<\/li>\n<li>PI LIVE London<\/li>\n<li>Global Performance Marketing Awards<\/li>\n<li>Influencer Marketing Awards<\/li>\n<li>Influencer Marketing Show London<\/li>\n<li>The US Partnership Awards<\/li>\n<\/ul>\n<p>\u8fd9\u4e9b\u6d3b\u52a8\u4e2d\uff0c\u7ecf\u5e38\u89c1\u5230\u719f\u6089\u7684\u9762\u5b54\u3002\u5176\u4e2d\uff0c The <a href=\"https:\/\/partnershipawards.com\/?utm_source=performancein&amp;utm_medium=website&amp;utm_campaign=USPA22\">Partnership Awards<\/a>\u00a0seek to recognise joined-up partner marketing strategy across affiliate, performance, brand, content, app and influencer partnerships.<\/p>\n<p>\u6b64\u5916\uff0c\u8054\u76df\u5e73\u53f0\u5305\u62ec\u8ffd\u8e2a\u8f6f\u4ef6\u6bcf\u5e74\u4e5f\u4f1a\u4e3e\u529e\u76f8\u5e94\u7684\u4f1a\u8bae\/\u9881\u53d1\u4e00\u4e9b\u5956\u9879\uff0c\u5c06\u884c\u4e1a\u7684\u4ece\u4e1a\u8005\u8fde\u63a5\u8d77\u6765\u3002\u9057\u61be\u7684\u662f\uff0c\u9664\u4e86\u4e94\u4e94\u6d77\u6dd8\uff0c\u5f88\u5c11\u89c1\u5230\u56fd\u5185\u5546\u5bb6\u3001\u8054\u76df\u5ba2\u3001\u8054\u76df\u5e73\u53f0\u7684\u8eab\u5f71\u3002<\/p>\n<ul>\n<li>Awin \u548c ShareASale \u7684 ThinkTank<\/li>\n<li>CJ \u7684 CJU<\/li>\n<li>Rakuten \u7684 DealMaker<\/li>\n<li>Impact \u7684 iPX<\/li>\n<\/ul>\n<h2>\u5982\u4f55\u505a APM<\/h2>\n<p>\u5bf9\u4e8e\u4e00\u4e2a\u4e0d\u61c2\u8054\u76df\uff08\u4f19\u4f34\uff09\u8425\u9500\u7684\u4eba\uff0c\u5982\u4f55\u4ecb\u7ecd\u8054\u76df\u8425\u9500\uff1f<\/p>\n<p>\u501f\u9274\u54c1\u724c\u5c4b\u7684\u6a21\u578b\uff0c\u7b14\u8005\u63d0\u51fa\u4e86 CAMP \u6a21\u578b\u3002<br \/>\nWhat&#8217;s affiliate &amp; partner marketing?<br \/>\nA Fan in a House! Make it cool.<\/p>\n<h3>CAMP \u6a21\u578b<\/h3>\n<figure id=\"attachment_1031\" aria-describedby=\"caption-attachment-1031\" style=\"width: 1158px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1031 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/05\/CAMP-model-BobzNotes.jpg\" alt=\"CAMP model-BobzNotes\" width=\"1158\" height=\"576\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/CAMP-model-BobzNotes.jpg 1158w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/CAMP-model-BobzNotes-300x149.jpg 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/CAMP-model-BobzNotes-1024x509.jpg 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/CAMP-model-BobzNotes-768x382.jpg 768w\" data-sizes=\"(max-width: 1158px) 100vw, 1158px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1158px; --smush-placeholder-aspect-ratio: 1158\/576;\" \/><figcaption id=\"caption-attachment-1031\" class=\"wp-caption-text\">Source: BobzNotes<\/figcaption><\/figure>\n<p>\u8054\u76df\u548c\u4f19\u4f34\u8425\u9500\u4e2d\u7684\u4e3b\u8981\u89d2\u8272\u6709<\/p>\n<ul>\n<li>\u6d88\u8d39\u8005\uff0c Customer<\/li>\n<li>\u5546\u5bb6\uff0c Merchant, \u6216\u5e7f\u544a\u4e3b\uff0c\u54c1\u724c\uff0c\u96f6\u552e\u5546<\/li>\n<li>\u8054\u76df\u5ba2\uff0cPublishers, \u6216\u53d1\u5e03\u5546\uff0c\u5408\u4f5c\u4f19\u4f34\uff0c\u5408\u4f5c\u6e20\u9053<\/li>\n<li>\u8054\u76df\u5e73\u53f0\uff0c Affiliate network, \u5305\u62ec\u8054\u76df\u8ffd\u8e2a\u8f6f\u4ef6<\/li>\n<\/ul>\n<p>\u8054\u76df\u5e73\u53f0\u5c06\u5546\u5bb6\u548c\u8054\u76df\u5ba2\u8054\u7cfb\u8d77\u6765\uff0c\u8054\u76df\u5ba2\u4e3a\u5546\u5bb6\u63a8\u5e7f\u4ea7\u54c1\uff0c\u5f53\u6d88\u8d39\u8005\u901a\u8fc7\u8054\u76df\u5ba2\u7684\u8fde\u63a5\u4e0b\u5355\u4ed8\u6b3e\uff0c\u8054\u76df\u5ba2\u83b7\u5f97\u4f63\u91d1\u3002<\/p>\n<p>\u6210\u529f\u7684\u8054\u76df\u9879\u76ee\u5fc5\u7136\u662f\u591a\u65b9\u7684\u4e92\u5229\u5171\u8d62\u3002<\/p>\n<p>\u4e0d\u91cd\u89c6\u6d88\u8d39\u8005\u7684\u9879\u76ee\u5982\u65e0\u6e90\u4e4b\u6c34\uff0cMAP \u4e5f\u5c31\u65e0\u4ece\u8c08\u8d77\u3002<\/p>\n<p>\u8054\u76df\u548c\u4f19\u4f34\u8425\u9500\uff08APM\uff09\u7684\u5408\u4f5c\u5f62\u5f0f\u591a\u6837\uff1a\u4f20\u7edf\u7684\u8054\u76df\u5ba2\u3001\u7ea2\u4eba\u63a8\u5e7f\u3001\u54c1\u724c\u5927\u4f7f\u3001\u5f15\u8350\u9879\u76ee\u3001PR \u7684\u5a92\u4f53\u6d4b\u8bc4\u3001\u54c1\u724c\u4e0e\u54c1\u724c\u5408\u4f5c\u3002<\/p>\n<p><strong>\u5546\u5bb6\u7aef<\/strong><\/p>\n<p>\u5546\u5bb6\u9664\u4e86\u5e38\u89c1\u7684\u670d\u9970\u3001\u7535\u5b50\u3001\u5bb6\u5c45\u7535\u5546\uff0c\u8fd8\u5305\u62ec\u9152\u996e\u3001\u65c5\u6e38\u3001\u91d1\u878d\u3001\u6559\u80b2\u3001B2B (\u4f01\u4e1a\u5bf9\u4f01\u4e1a\uff09\u7b49\u7c7b\u522b\u3002\u5f53\u7136\uff0c\u6bd4\u8f83\u70ed\u7684 DTC \u54c1\u724c\u5728\u653e\u7f6e\u5176\u4e2d\u3002<\/p>\n<p>\u54c1\u7c7b\u5546\u5bb6\u793a\u4f8b<\/p>\n<ul>\n<li>\u670d\u88c5: <a href=\"https:\/\/bigbobchang.com\/shein-case-study\/\" target=\"_blank\" rel=\"noopener\">SHEIN<\/a>, Cupshe<\/li>\n<li>\u7535\u5b50: Tomtop, Bangood<\/li>\n<li>\u5bb6\u5c45 &amp; \u56ed\u827a: Costway, Beddinginn<\/li>\n<li>\u6237\u5916 &amp; \u8fd0\u52a8: BackCountry<\/li>\n<li>\u98df\u54c1 &amp; \u996e\u6599: Uber Eats<\/li>\n<li>\u65c5\u6e38: <a href=\"https:\/\/www.trip.com\/partners\/index\" target=\"_blank\" rel=\"noopener\">Trip<\/a><\/li>\n<li>\u91d1\u878d: Akulaku<\/li>\n<li>\u6559\u80b2: Udemy<\/li>\n<li>B2B: <a href=\"https:\/\/bigbobchang.com\/similarweb-guide\/\" target=\"_blank\" rel=\"noopener\">Similarweb<\/a><\/li>\n<li>DTC: <a href=\"https:\/\/bigbobchang.com\/outer-case-study\/\" target=\"_blank\" rel=\"noopener\">Outer<\/a><\/li>\n<li>&#8230;<\/li>\n<\/ul>\n<p>ShareASale \u7684\u5546\u5bb6\u7c7b\u522b\u548c\u6570\u91cf\u53ef\u4f9b\u53c2\u8003\u3002<\/p>\n<figure id=\"attachment_1032\" aria-describedby=\"caption-attachment-1032\" style=\"width: 614px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1032 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/05\/ShareASale-\u5546\u5bb6\u7c7b\u522b.png\" alt=\"ShareASale \u5546\u5bb6\u7c7b\u522b\" width=\"614\" height=\"590\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/ShareASale-\u5546\u5bb6\u7c7b\u522b.png 614w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/ShareASale-\u5546\u5bb6\u7c7b\u522b-300x288.png 300w\" data-sizes=\"(max-width: 614px) 100vw, 614px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 614px; --smush-placeholder-aspect-ratio: 614\/590;\" \/><figcaption id=\"caption-attachment-1032\" class=\"wp-caption-text\">Source: ShareASale<\/figcaption><\/figure>\n<p><strong>\u8054\u76df\u5e73\u53f0\u548c\u8ffd\u8e2a\u8f6f\u4ef6<\/strong><\/p>\n<p>\u8054\u76df\u5e73\u53f0\u548c\u8ffd\u8e2a\u8f6f\u4ef6\u5305\u62ec\u5e38\u89c1\u7684\u8054\u76df\u5e73\u53f0\u5982CJ, Awin, Rakuten, ShareASale \u7b49\u5408\u8ffd\u8e2a\u8f6f\u4ef6 Impact, Partnerize, Tune \u7b49\u3002<\/p>\n<p>\u968f\u7740Shopify \u7684\u5174\u8d77\uff0c\u4e00\u4e9b App \u5982 Refersion, GoAffPro \u4e5f\u5728\u6b64\u5217\u3002Shopify \u4e5f\u6536\u8d2d\u4e86\u7ea2\u4eba\u8425\u9500\u8f6f\u4ef6<a href=\"https:\/\/www.modernretail.co\/platforms\/by-acquiring-dovetale-shopify-is-betting-on-influencer-led-brands\/\" target=\"_blank\" rel=\"noopener\"> Dovetale\u3002<\/a>\u4e0d\u8fc7\u5934\u90e8\u7684\u8054\u76df\u5ba2\u591a\u6570\u6ca1\u6709\u63a5\u5165\u8fd9\u4e9b\u5e73\u53f0\u3002<\/p>\n<p>\u9664\u4e86\u5e38\u89c4\u7684\u8054\u76df\u5e73\u53f0\u548c\u8f6f\u4ef6\u5916\uff0c\u4e00\u4e9b\u5e7f\u544a\u5e73\u53f0\u4e5f\u80fd\u8dd1\u4e00\u4e9b adult,\u00a0 Casino\u00a0 \u7b49\u7070\u8272\u9879\u76ee\u3002\u6d41\u91cf\u7c7b\u578b\u4e5f\u591a\u79cd\u591a\u6837\uff1anative,\u00a0 email, push, pop, app, video, display, programmatic \u7b49\u7b49\u3002<\/p>\n<p>\u8054\u76df\u5e73\u53f0\u6bd4\u8f83\u53ef\u4ee5\u53c2\u8003\u300a<a href=\"https:\/\/bigbobchang.com\/affiliate-network\/\" target=\"_blank\" rel=\"noopener\">\u8054\u76df\u8425\u9500\u4e09\u90e8\u66f2\uff1a\u8054\u76df\u5e73\u53f0\u76d8\u70b9<\/a>\u300b<\/p>\n<p>\u4e9a\u9a6c\u900a\u81ea\u8eab\u7684\u8054\u76df\u9879\u76ee\u4e0d\u5f97\u4e0d\u63d0\uff0c\u4e0d\u8fc7\u4e0e\u5546\u5bb6\u6ca1\u6709\u592a\u5927\u5173\u7cfb\u3002\u5546\u5bb6\u901a\u8fc7 ShareASale \u8fd9\u4e9b\u5e73\u53f0\u8fd0\u884c\u8054\u76df\u9879\u76ee\u9700\u8981\u5728\u72ec\u7acb\u7ad9\u4e0a\u6dfb\u52a0\u4ee3\u7801\u4ee5\u8ffd\u8e2a\u6570\u636e\u3002<\/p>\n<p><strong>\u8054\u76df\u5ba2<\/strong><\/p>\n<p>\u8054\u76df\u5ba2\u591a\u79cd\u591a\u6837\uff0c\u76ee\u524d\u7684\u8d8b\u52bf\u662f\u79d1\u6280\u7c7b\u7684\u8054\u76df\u5ba2\uff08\u5982 BNPL\uff0c\u7ad9\u5185\u5916\u518d\u8425\u9500\uff09\u548c\u5185\u5bb9\u578b\u8054\u76df\u5ba2\uff08\u5305\u62ec mass media, influencer, review \u7b49\uff09\uff0c\u8054\u76df\u5ba2\u7684\u591a\u5143\u5316\u4e5f\u662f\u8054\u76df\u9879\u76ee\u7684\u76ee\u6807\u4e4b\u4e00\u3002<\/p>\n<p>\u8054\u76df\u5ba2\u793a\u4f8b<\/p>\n<ul>\n<li><strong>Coupon\/Deal <\/strong>\u00a0RetailMeNot, Slickdeals<\/li>\n<li><strong>Cashabck\/Loyalty <\/strong>Rakuten, Topcashback<\/li>\n<li><strong>Student Discount<\/strong>\u00a0Studentbeans, UNiDAYS<\/li>\n<li><strong>Mass Media<\/strong> <a href=\"https:\/\/bigbobchang.com\/publisher-spotlight-buzzfeed\/\" target=\"_blank\" rel=\"noopener\">BuzzFeed,<\/a> <a href=\"https:\/\/bigbobchang.com\/publisher-spotlight-cnet\/\" target=\"_blank\" rel=\"noopener\">CNET<\/a><\/li>\n<li><strong>Sub Network<\/strong>\u00a0Skimlink, Viglink<\/li>\n<li><strong>Tech &amp; Fintech<\/strong>\u00a0 Salecycle,<a href=\"https:\/\/bigbobchang.com\/bnpl-affiliate-marketing\/\" target=\"_blank\" rel=\"noopener\"> Klarna<\/a><\/li>\n<li><strong>Influencer\/Blog <\/strong>LTK, Shopping Links<\/li>\n<li><strong>Price Comparison<\/strong> pricerunner, pricespy, Idealo<\/li>\n<li><strong>Meida Buying <\/strong>Redbrain<\/li>\n<li><strong>Brand to Brand <\/strong><a href=\"https:\/\/www.accelerationpartners.com\/uk-en\/resources\/brand-to-brand-partnerships-101\/\" target=\"_blank\" rel=\"noopener\">Case study<\/a><\/li>\n<li>&#8230;<\/li>\n<\/ul>\n<p>\u8054\u76df\u5ba2\u7684\u5408\u4f5c\u9664\u4e86 CPS (cost per sale) \u4e4b\u5916\uff0c\u66f4\u591a\u65f6\u5019\u662f\u9700\u8981\u652f\u4ed8\u4e00\u7b14\u56fa\u5b9a\u8d39\u7528\u6765\u8d2d\u4e70\u66dd\u5149\u3002\u968f\u7740\u8054\u76df\u5ba2\u5bf9\u91cd\u70b9\u5546\u5bb6\u7684\u5173\u6ce8\u4ee5\u4f18\u5316\u5176\u6536\u5165\uff0c\u65b0\u5546\u5bb6\u63a5\u5165\u6709\u7684\u4e5f\u8981\u6536\u8d39\u3002<\/p>\n<p>\u9664\u4e86\u9500\u552e\u989d\u589e\u957f\u4e4b\u5916\uff0c\u8054\u76df\u8425\u9500\u4e5f\u80fd\u5b9e\u73b0\u54c1\u724c\u66dd\u5149\uff0c\u5185\u5bb9\u8425\u9500\uff0c\u8f6c\u5316\u7387\u4f18\u5316\u7b49\u8425\u9500\u76ee\u6807\u3002<\/p>\n<h2>\u4e3a\u4f55\u505a APM<\/h2>\n<p>\u6700\u540e\u56de\u5230\u4e00\u4e2a\u95ee\u9898\uff1a\u5546\u5bb6\u4e3a\u4ec0\u4e48\u5e03\u5c40\u8054\u76df\u8425\u9500\uff1f<\/p>\n<p>\u7b80\u5355\u7684\u539f\u56e0\uff1a\u589e\u957f\u9500\u552e\u989d\u3002<\/p>\n<p>\u9500\u552e\u989d=\u6d41\u91cf*\u8f6c\u5316\u7387*\u5ba2\u5355\u4ef7<br \/>\n\u9500\u552e\u989d=\u65b0\u5ba2\u7684\u9500\u552e\u989d + \u8001\u5ba2\u7684\u9500\u552e\u989d<br \/>\n\u9500\u552e\u989d=\u5404\u4e2a\u63a8\u5e7f\u6e20\u9053\u7684\u9500\u552e\u989d\u4e4b\u548c<\/p>\n<p>Google \u548c Facebook \u7684\u5e7f\u544a\u6210\u672c\u8d8a\u6765\u8d8a\u5927\uff0c\u62e5\u670930 \u4e07+ \u7c89\u4e1d\u7684\u7ea2\u4eba\u62a5\u4ef7\u4e0d\u83f2\uff0c\u8054\u76df\u8425\u9500\u53ea\u4e3a\u6548\u679c\u4ed8\u8d39\uff0c\u6240\u4ee5\u5546\u5bb6\u5c06\u76ee\u5149\u6295\u5411\u4e86\u8054\u76df\u8425\u9500\u3002<\/p>\n<p><strong>\u56fd\u5185\u8054\u76df\u73b0\u72b6<\/strong><\/p>\n<p>\u89c2\u5bdf\u56fd\u5185\u5934\u90e8\u51fa\u6d77\u5546\u5bb6\uff0c\u57fa\u672c\u90fd\u5f00\u4e86\u591a\u4e2a\u8054\u76df\u5e73\u53f0\u3002\u5e73\u53f0\u95f4\u7684\u8ba2\u5355\u6392\u91cd\u3001\u5e73\u53f0\u8d44\u6e90\u7684\u91cd\u590d\u3001\u8054\u76df\u9879\u76ee\u7684\u4e13\u4e1a\u7ba1\u7406\u90fd\u662f\u9700\u8981\u601d\u8003\u7684\u95ee\u9898\u3002\u5982\u679c\u9879\u76ee\u8868\u73b0\u4e0d\u597d\uff0c\u8054\u76df\u5e73\u53f0\u7684\u5173\u95ed\u9020\u6210\u5408\u540c\u7ea0\u7eb7\u4e5f\u662f\u4e00\u4e2a\u9690\u60a3\u3002<\/p>\n<p>\u6709\u7684\u5546\u5bb6\u4e5f\u5f00\u59cb\u81ea\u5efa in-house \u9879\u76ee\uff0c\u5229\u7528\u6280\u672f\u642d\u5efa\u81ea\u6709\u7684\u5e73\u53f0\uff0c\u4e0d\u8fc7\u8054\u76df\u8d44\u6e90\u7684\u8fc1\u79fb\u8fdd\u53cd\u8054\u76df\u5e73\u53f0\u5408\u540c\u6761\u6b3e\u3002\u6b64\u5916\uff0c\u5546\u5bb6\u5728\u8054\u76df\u76f8\u5173\u6cd5\u5f8b\u6cd5\u89c4\uff08\u5982\u9690\u79c1\u3001\u7a0e\u6536\uff09\u3001\u8054\u76df\u5ba2\u4f5c\u5f0a\u3001\u652f\u4ed8\u4ee5\u53ca\u62a5\u8868\u7b49\u65b9\u9762\u90fd\u65e0\u6cd5\u4e0e\u8054\u76df\u5e73\u53f0\u5ab2\u7f8e\u3002<\/p>\n<p>\u56fd\u5185\u4e00\u4e9b SEO\u3001\u7ea2\u4eba\u3001Facebook\u3001Google \u4ee3\u7406\u4e5f\u5728\u5f00\u59cb\u505a\u8054\u76df\u8425\u9500\uff0c\u4e0d\u8fc7\u4e13\u4e1a\u6c34\u5e73\u9700\u8981\u6253\u4e2a\u95ee\u53f7\u3002<\/p>\n<p>\u5546\u5bb6\u7aef\u5bf9 SaaS \u8f6f\u4ef6\u7684\u63a5\u53d7\u5ea6\u4e0d\u9ad8, Refersion \u548c Affise \u5165\u5c40\u56fd\u5185\u5e02\u573a\u6311\u6218\u4e0d\u5c0f\uff1b\u5373\u4f7f\u662f Impact, \u591a\u6570\u5546\u5bb6\u4e5f\u53ea\u662f\u5f53\u4f5c\u4e00\u4e2a\u6e20\u9053\u6765\u505a\uff0c \u79bb\u4e00\u7ad9\u5f0f\u7684\u5408\u4f5c\u4f19\u4f34\u7ba1\u7406\u5e73\u53f0\u8fd8\u76f8\u53bb\u751a\u8fdc\u3002<\/p>\n<p>\u5546\u5bb6\u9500\u552e\u7684\u589e\u957f\u53ef\u4ee5\u62c6\u89e3\u4e3a\u6d41\u91cf\u589e\u957f\u3001\u8001\u5ba2\u590d\u8d2d\u3001\u8f6c\u5316\u7387\u63d0\u5347\u7b49\u95ee\u9898\u3002<\/p>\n<p>\u6240\u4ee5\u95ee\u9898\u662f\u4ec0\u4e48\uff0c\u8fd9\u662f\u4e2a\u95ee\u9898\u3002<\/p>\n<h2>\u603b\u7ed3<\/h2>\n<p>What&#8217;s affiliate &amp; partner marketing?<br \/>\nA Fan in a House! Make it cool.<\/p>\n<p>\u4f55\u4e3a\u8054\u76df\u548c\u4f19\u4f34\u8425\u9500\uff1f<br \/>\n\u5546\u5bb6\u3001\u6d88\u8d39\u8005\u3001\u8054\u76df\u5e73\u53f0\u3001\u5408\u4f5c\u8005\u7684\u4ef7\u503c\u5171\u521b\u3002<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u672c\u6587\u4e3b\u8981\u4ece\u5546\u5bb6\u89d2\u5ea6\u4ecb\u7ecd\u8054\u76df\u548c\u4f19\u4f34\u8425\u9500\uff0c\u5373\u00a0 Affiliate and Partner Marketing\uff0c \u4ee5\u4e0b\u7b80\u79f0 APM. \u9605\u8bfb\u6109\u5feb\uff01<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[11],"class_list":["post-1005","post","type-post","status-publish","format-standard","hentry","category-affiliate-marketing","tag-affiliate-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - 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