{"id":1041,"date":"2022-05-29T08:24:48","date_gmt":"2022-05-29T08:24:48","guid":{"rendered":"https:\/\/bigbobchang.com\/?p=1041"},"modified":"2022-06-06T09:21:14","modified_gmt":"2022-06-06T09:21:14","slug":"how-amazon-sellers-run-shopify-store","status":"publish","type":"post","link":"https:\/\/bigbobchang.com\/zh\/how-amazon-sellers-run-shopify-store\/","title":{"rendered":"\u4e9a\u9a6c\u900a\u5356\u5bb6\u5982\u4f55\u505a\u72ec\u7acb\u7ad9"},"content":{"rendered":"<p>\u672c\u6587\u5206\u4e3a\u4e09\u90e8\u5206\uff0c\u7b2c\u4e00\u90e8\u5206\u89e3\u91ca\u4e9a\u9a6c\u900a\u5356\u5bb6\u4e3a\u4ec0\u4e48\u505a\u72ec\u7acb\u7ad9\uff0c\u7b2c\u4e8c\u90e8\u5206\u6307\u51fa\u4e9a\u9a6c\u900a\u5356\u5bb6\u505a\u72ec\u7acb\u7ad9\u7684\u5e38\u89c1\u9519\u8bef\uff0c\u7b2c\u4e09\u90e8\u5206\u4ece\u8425\u9500\u7ec4\u5408 4P \uff08\u4ea7\u54c1\u3001\u6e20\u9053\u3001\u4ef7\u683c\u3001\u4fc3\u9500\uff09\u8c08\u4e9a\u9a6c\u900a\u5356\u5bb6\u5982\u4f55\u505a\u72ec\u7acb\u7ad9\u3002<\/p>\n<p>\u672c\u6587\u4e2d\u4e9a\u9a6c\u900a\u5356\u5bb6\u4e3b\u8981\u6307\u4e13\u6ce8\u7cbe\u54c1\u3001\u6253\u9020\u54c1\u724c\u7684\u5356\u5bb6\uff0c\u672c\u6587\u4e0d\u6d89\u53ca\u94fa\u8d27\u7c7b\u578b\u7684\u4e9a\u9a6c\u900a\u5356\u5bb6\u3001\u7ad9\u7fa4\u6d4b\u6b3e\u7684\u72ec\u7acb\u7ad9\u6a21\u5f0f\uff0c\u672c\u6587\u8c08\u53ca\u7684\u5efa\u7ad9\u5de5\u5177\u4e3b\u8981\u662f Shopify\uff0c\u6240\u4ee5\u72ec\u7acb\u7ad9\u4e5f\u4f1a\u7528 Shopify \u5e97\u94fa\u4e00\u8bcd\u66ff\u4ee3\u3002<\/p>\n<p>\u9605\u8bfb\u6109\u5feb\uff01<\/p>\n<p><!--more--><\/p>\n<p>\u5185\u5bb9\u5927\u7eb2<\/p>\n<p>\u4e00\u3001\u4e9a\u9a6c\u900a\u5356\u5bb6\u4e3a\u4ec0\u4e48\u505a\u72ec\u7acb\u7ad9<\/p>\n<ul>\n<li>\u72ec\u7acb\u7ad9\u4f5c\u4e3a\u9500\u552e\u6e20\u9053<\/li>\n<li>\u72ec\u7acb\u7ad9\u4f5c\u4e3a\u54c1\u724c\u5b98\u7f51<\/li>\n<li>\u591a\u6e20\u9053\u5e03\u5c40\u5206\u6563\u98ce\u9669<\/li>\n<\/ul>\n<p>\u4e8c\u3001\u4e9a\u9a6c\u900a\u5356\u5bb6\u505a\u72ec\u7acb\u7ad9\u7684\u5e38\u89c1\u9519\u8bef<\/p>\n<ul>\n<li>\u76ee\u6807\u8bbe\u7f6e\u96be\u4ee5\u5b9e\u73b0<\/li>\n<li>\u6d41\u91cf\u751f\u6001\u8ba4\u8bc6\u4e0d\u8db3<\/li>\n<li>\u7f51\u7ad9\u8fd0\u8425\u7b80\u5355\u7c97\u66b4<\/li>\n<li>\u63a8\u5e7f\u8d44\u6e90\u5206\u914d\u51b2\u7a81<\/li>\n<\/ul>\n<p>\u4e09\u3001\u4e9a\u9a6c\u900a\u5356\u5bb6\u5982\u4f55\u505a\u72ec\u7acb\u7ad9<\/p>\n<ul>\n<li>\u4ea7\u54c1<\/li>\n<li>\u6e20\u9053<\/li>\n<li>\u4ef7\u683c<\/li>\n<li>\u4fc3\u9500<\/li>\n<\/ul>\n<p>\u56db\u3001\u603b\u7ed3<\/p>\n<h2>\u4e00\u3001\u4e9a\u9a6c\u900a\u5356\u5bb6\u4e3a\u4ec0\u4e48\u505a\u72ec\u7acb\u7ad9<\/h2>\n<p>\u5728\u300a<a href=\"https:\/\/bigbobchang.com\/amazon-vs-shopify\/\" target=\"_blank\" rel=\"noopener\">\u8c08\u4e9a\u9a6c\u900a\u5356\u5bb6\u8f6c\u578b\u72ec\u7acb\u7ad9<\/a>\u300b\u4e00\u6587\u4e2d\uff0c\u7b14\u8005\u68b3\u7406\u4e86\u53bb\u5e74 6 \u6708 \u4e9a\u9a6c\u900a\u5c01\u53f7\u98ce\u6ce2\u3002\u6b64\u6b21\u4e8b\u4ef6\u6ce2\u53ca\u8d85 5 \u4e07\u4e2d\u56fd\u5356\u5bb6\uff0c\u884c\u4e1a\u635f\u5931\u9884\u4f30\u8d85\u5343\u4ebf\u5143\u3002<\/p>\n<p>\u540c\u65f6\uff0c\u56fd\u5916\u4e00\u6279 DTC \uff08direct to consumer\uff09\u54c1\u724c\u878d\u8d44\u4e0a\u5e02\uff0c \u52a0\u4e4b SHEIN \u7684\u6210\u529f\uff0c\u56fd\u5185\u4e5f\u6709\u4e00\u4e9b\u65b0\u5174\u54c1\u724c\u83b7\u5f97\u8d44\u672c\u7684\u9752\u7750\u5982 <a href=\"https:\/\/bigbobchang.com\/cider-case-study\/\" target=\"_blank\" rel=\"noopener\">Cider,\u00a0 <\/a>\u6210\u7acb\u4e00\u5e74\u4fbf\u878d\u8d44\u4e86 4 \u6b21\u3002<\/p>\n<h3>\u72ec\u7acb\u7ad9\u4f5c\u4e3a\u9500\u552e\u6e20\u9053<\/h3>\n<p>\u7535\u5546\u91cd\u89c6\u9500\u552e\u989d\u548c ROI \uff0c\u5546\u5bb6\u505a\u72ec\u7acb\u7ad9\u5f53\u7136\u60f3\u589e\u52a0\u8425\u6536\u3002<\/p>\n<p>\u636e <a href=\"https:\/\/www.reuters.com\/markets\/europe\/exclusive-chinese-fashion-retailer-shein-revives-plan-new-york-listing-2022-2022-01-25\/\" target=\"_blank\" rel=\"noopener\">Reuters \u6570\u636e<\/a>\uff0cSHEIN 2021 \u7684\u9500\u552e\u989d\u8fbe\u5c06\u8fd1\u00a0 157 \u4ebf\u7f8e\u5143\uff0c\u5e76\u591a\u6b21\u6709\u4e0a\u5e02\u4f20\u95fb\uff0c\u867d\u7136<a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2022-05-12\/shein-s-breakneck-growth-slows-testing-100-billion-valuation\" target=\"_blank\" rel=\"noopener\">\u589e\u901f\u653e\u7f13<\/a> \uff08 2021 \u5e74\u9500\u552e\u989d\u589e\u957f\u00a0<a href=\"https:\/\/www.businessofapps.com\/data\/shein-statistics\/\" target=\"_blank\" rel=\"noopener\"> 60% \u5de6\u53f3<\/a>\uff0c 2020 \u5e74\u4e3a 250%\uff09\uff0c\u4f46\u4f9d\u65e7\u8ba9\u4f17\u4eba\u5782\u6d8e\u3002<\/p>\n<p>\u800c\u72ec\u7acb\u7ad9\u5efa\u7ad9\u5de5\u5177 Shopify\u00a0 2022 \u5e74 Q1 GMV \u5df2\u8fbe\u5230 <a href=\"https:\/\/www.marketplacepulse.com\/stats\/shopify\/shopify-gross-merchandise-volume-gmv-42\" target=\"_blank\" rel=\"noopener\">432 \u4ebf\u7f8e\u5143\uff0c<\/a>\u540c\u6bd4\u589e\u957f 16%\u3002<\/p>\n<figure id=\"attachment_1043\" aria-describedby=\"caption-attachment-1043\" style=\"width: 1788px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-1043\" src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/05\/Shopify-GMV.png\" alt=\"Shopify GMV\" width=\"1788\" height=\"629\" srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/Shopify-GMV.png 1788w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/Shopify-GMV-300x106.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/Shopify-GMV-1024x360.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/Shopify-GMV-768x270.png 768w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/Shopify-GMV-1536x540.png 1536w\" sizes=\"(max-width: 1788px) 100vw, 1788px\" \/><figcaption id=\"caption-attachment-1043\" class=\"wp-caption-text\">Source: Marketplace Pulse.<\/figcaption><\/figure>\n<h3>\u72ec\u7acb\u7ad9\u4f5c\u4e3a\u54c1\u724c\u5b98\u7f51<\/h3>\n<p>\u4e00\u4e9b\u4e9a\u9a6c\u900a\u5356\u5bb6\u65e9\u5c31\u5e03\u5c40\u72ec\u7acb\u7ad9\uff0c\u4f46\u662f\u72ec\u7acb\u7ad9\u66f4\u591a\u7684\u662f\u54c1\u724c\u5b98\u7f51\u7684\u4f5c\u7528\u3002<\/p>\n<p>\u5728 2019 \u5e74\u5de6\u53f3\uff0c\u7b14\u8005\u89c2\u5bdf\u7684\u51e0\u4e2a\u5356\u5bb6\u5982 Anker, Aukey \u7684\u72ec\u7acb\u7ad9\u90fd\u5728\u4e3a\u4e9a\u9a6c\u900a\u5f15\u6d41\u2014\u2014\u4ea7\u54c1\u9875\u7684\u8d2d\u4e70\u6309\u94ae\u5f15\u5bfc\u7528\u6237\u5230\u4e9a\u9a6c\u900a\u4e0b\u5355\u3002<\/p>\n<p>\u73b0\u5728\uff0c\u4e00\u4e9b\u54c1\u724c\u5b98\u7f51\u4e5f\u4f1a\u4e3a\u5176\u4ed6\u6e20\u9053\u5982\u4f17\u7b79\u7f51\u7ad9 Kickstarter \u6216\u8005\u7b2c\u4e09\u65b9\u5e73\u53f0\u5f15\u6d41\uff0c\u7279\u522b\u662f\u65b0\u54c1\u53d1\u5e03\u7684\u65f6\u5019\u3002<\/p>\n<p>Dreame <a href=\"https:\/\/global.dreametech.com\/products\/p10-cordless-stick-vacuum\" target=\"_blank\" rel=\"noopener\">\u5168\u7403\u7ad9<\/a>\u5bfc\u6d41\u5230 AliExpress, \u4e0d\u652f\u6301\u8d2d\u4e70\u3002<\/p>\n<figure id=\"attachment_1044\" aria-describedby=\"caption-attachment-1044\" style=\"width: 1868px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1044 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/05\/Dreame-Aliexpress.png\" alt=\"Dreame Aliexpress\" width=\"1868\" height=\"786\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/Dreame-Aliexpress.png 1868w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/Dreame-Aliexpress-300x126.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/Dreame-Aliexpress-1024x431.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/Dreame-Aliexpress-768x323.png 768w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/Dreame-Aliexpress-1536x646.png 1536w\" data-sizes=\"(max-width: 1868px) 100vw, 1868px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1868px; --smush-placeholder-aspect-ratio: 1868\/786;\" \/><figcaption id=\"caption-attachment-1044\" class=\"wp-caption-text\">Source: Dreame<\/figcaption><\/figure>\n<p>Robrock <a href=\"https:\/\/us.roborock.com\/pages\/roborock-s7-maxv#emptyWashFillDock\" target=\"_blank\" rel=\"noopener\">S7 MaxV \u7cfb\u5217\u4ea7\u54c1<\/a>\u652f\u6301\u7528\u6237\u5728\u5b98\u7f51\u3001\u4e9a\u9a6c\u900a\u3001\u6c83\u5c14\u739b\u8d2d\u4e70\u3002<\/p>\n<figure id=\"attachment_1046\" aria-describedby=\"caption-attachment-1046\" style=\"width: 1890px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1046 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/05\/Roborock-Amazon-Walmart.png\" alt=\"Roborock Amazon Walmart\" width=\"1890\" height=\"530\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/Roborock-Amazon-Walmart.png 1890w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/Roborock-Amazon-Walmart-300x84.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/Roborock-Amazon-Walmart-1024x287.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/Roborock-Amazon-Walmart-768x215.png 768w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/Roborock-Amazon-Walmart-1536x431.png 1536w\" data-sizes=\"(max-width: 1890px) 100vw, 1890px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1890px; --smush-placeholder-aspect-ratio: 1890\/530;\" \/><figcaption id=\"caption-attachment-1046\" class=\"wp-caption-text\">Source: Roborock<\/figcaption><\/figure>\n<p>\u54c1\u724c\u5b98\u7f51\u867d\u7136\u627f\u62c5\u4e00\u90e8\u5206\u9500\u552e\u7684\u6307\u6807\uff0c\u4f46\u4e5f\u8d77\u5230\u5448\u73b0\u54c1\u724c\u5185\u5bb9\u5982\u54c1\u724c\u6545\u4e8b\u3001\u8fde\u63a5\u7528\u6237\u3001\u89e3\u51b3\u552e\u524d\u552e\u540e\u95ee\u9898\u3001\u6c89\u6dc0\u7528\u6237\u6570\u636e\u7684\u4f5c\u7528\u3002<\/p>\n<h3>\u591a\u6e20\u9053\u5e03\u5c40\u5206\u6563\u98ce\u9669<\/h3>\n<p>\u9e21\u86cb\u653e\u5230\u4e00\u4e2a\u7bee\u5b50\u662f\u5371\u9669\u7684\u3002<\/p>\n<p>\u98ce\u6ce2\u8fc7\u540e\uff0c\u5546\u5bb6\u591a\u6e20\u9053\u5e03\u5c40\u51cf\u5c11\u5bf9\u5355\u4e00\u6e20\u9053\u7279\u522b\u662f\u4e9a\u9a6c\u900a\u7684\u4f9d\u8d56\uff0c\u9010\u6e10\u6210\u4e3a\u5171\u8bc6\u3002<\/p>\n<p>\u5934\u90e8\u5356\u5bb6 <a href=\"https:\/\/bigbobchang.com\/anker-case-study\/\" target=\"_blank\" rel=\"noopener\">Anker<\/a> \u8d22\u62a5\u6570\u636e\u663e\u793a\uff0c2021\u5e74\uff0c\u5b89\u514b\u521b\u65b0\u5b9e\u73b0\u8425\u6536 125.74 \u4ebf\u5143 \uff0c \u4e9a\u9a6c\u900a\u9500\u91cf\u5360\u6bd4\u4e3a 54.66%\uff0c \u800c\u72ec\u7acb\u7ad9\u4e3a 3.13%\uff0c \u7ebf\u4e0b\u6536\u5165\u603b\u5360\u6bd4\u4e3a 36.38% \u3002<\/p>\n<p>Anker \u8fd1\u51e0\u5e74\u4e5f\u5728\u6446\u8131\u201c\u4e9a\u9a6c\u900a\u4f9d\u8d56\u75c7\u201d\u3002\u90e8\u5206\u65b0\u54c1\u4e5f\u662f\u901a\u8fc7\u4f17\u7b79\u6e20\u9053\u9996\u53d1, \u5982\u5728<a href=\"https:\/\/www.kickstarter.com\/projects\/ankermake\/ankermake-m5-3d-printer-5x-faster-printing-and-ai-camera\" target=\"_blank\" rel=\"noopener\"> Kickstarter<\/a> \u7684 3D \u6253\u5370\u673a\u3002<\/p>\n<p>\u9664\u4e86\u4e9a\u9a6c\u900a\uff0c\u56fd\u5185\u5356\u5bb6\u4e5f\u591a\u4f1a\u5728 AliExpress\uff0ceBay,\u00a0 Walmart \u7b49\u6e20\u9053\u5f00\u5e97\u3002<\/p>\n<p>\u8d5b\u7ef4\u7684<a href=\"https:\/\/www.sailvan.com\/\" target=\"_blank\" rel=\"noopener\">\u5b98\u7f51<\/a>\u5982\u6b64\u4ecb\u7ecd\u516c\u53f8\u4e1a\u52a1\u3002<\/p>\n<blockquote><p>\u8d5b\u7ef4\u65f6\u4ee3\u662f\u4e00\u5bb6\u6280\u672f\u9a71\u52a8\u7684\u51fa\u53e3\u8de8\u5883\u54c1\u724c\u7535\u5546\uff0c\u516c\u53f8\u901a\u8fc7Amazon\u3001Walmart\u3001eBay \u3001Wish\u7b49\u7b2c\u4e09\u65b9\u7535\u5546\u5e73\u53f0\u548cSHESHOW\u3001Retro Stage\u7b49\u5782\u76f4\u54c1\u7c7b\u81ea\u8425\u7f51\u7ad9\u5411\u5168\u7403\u6d88\u8d39\u8005\u9500\u552e\u9ad8\u54c1\u8d28\u3001\u4e2a\u6027\u5316\u7684\u65f6\u5c1a\u751f\u6d3b\u4ea7\u54c1\uff0c\u5305\u62ec\u670d\u9970\u914d\u9970\u3001\u8fd0\u52a8\u5a31\u4e50\u3001\u767e\u8d27\u5bb6\u5c45\u7b49\u3002<\/p><\/blockquote>\n<h2>\u4e8c\u3001\u4e9a\u9a6c\u900a\u5356\u5bb6\u505a\u72ec\u7acb\u7ad9\u7684\u5e38\u89c1\u9519\u8bef<\/h2>\n<h3>\u76ee\u6807\u8bbe\u7f6e\u96be\u4ee5\u5b9e\u73b0<\/h3>\n<p>\u4e00\u4e9b\u5356\u5bb6\u8bef\u4ee5\u4e3a\u5f00\u4e86 Shopify \u5e97\u94fa\uff0c\u5c31\u4f1a\u6709\u7528\u6237\u6765\u4e70\u5355\u3002<\/p>\n<p>\u6240\u4ee5\uff0c\u5bf9\u72ec\u7acb\u7ad9\u62b1\u6709\u5f88\u5927\u7684\u671f\u671b\uff1a\u72ec\u7acb\u7ad9\u9500\u552e\u4e00\u5e74\u5185\u8fbe\u5230\u00a0 1 \u4e2a\u4ebf\u3002<\/p>\n<p>\u5982\u679c\u54c1\u724c\u6709\u4e00\u5b9a\u79ef\u7d2f\uff0c\u4f1a\u6709\u4e00\u4e9b\u7528\u6237\u5230\u5b98\u7f51\u6765\u8d2d\u4e70\u4ea7\u54c1\uff1b\u800c\u4e00\u4e9b\u6ca1\u6709\u77e5\u540d\u5ea6\u7684\u54c1\u724c\uff0c\u57fa\u672c\u9700\u8981\u9760\u4ed8\u8d39\u5e7f\u544a\u6765\u6491\u8d77\u7f51\u7ad9\u6d41\u91cf\u3002<\/p>\n<p>Shopify \u53ea\u662f\u4e00\u4e2a\u5efa\u7ad9\u5de5\u5177\uff0c\u4e0d\u63d0\u4f9b\u6d41\u91cf\u3002<\/p>\n<h3>\u6d41\u91cf\u751f\u6001\u8ba4\u8bc6\u4e0d\u8db3<\/h3>\n<p>\u5728\u300a<a href=\"https:\/\/bigbobchang.com\/amazon-vs-shopify\/\" target=\"_blank\" rel=\"noopener\">\u8c08\u4e9a\u9a6c\u900a\u5356\u5bb6\u8f6c\u578b\u72ec\u7acb\u7ad9<\/a>\u300b\u4e00\u6587\u4e2d\uff0c\u7b14\u8005\u6bd4\u8f83\u4e86\u4e9a\u9a6c\u900a\u548c\u72ec\u7acb\u7ad9\u7684\u4f18\u52a3\u548c\u8fd0\u8425\u63a8\u5e7f\u7684\u5dee\u5f02\u3002<\/p>\n<p>\u7b80\u5355\u6765\u8bb2\uff0c\u4e9a\u9a6c\u900a\u5e73\u53f0\u95e8\u69db\u8f83\u4f4e\uff0c\u76f8\u5173\u4e1a\u52a1\u5df2\u5f62\u6210\u5b8c\u6574\u751f\u6001\uff0c\u4e14 Amazon \u81ea\u5e26\u6d41\u91cf\u3002\u7528\u6237\u6d88\u8d39\u65f6\u4f1a\u5728 Amazon \u4e0a\u641c\u7d22\uff0c\u8fd9\u4e00\u6bd4\u4f8b\u751a\u81f3<a href=\"https:\/\/www.emarketer.com\/content\/do-most-searchers-really-start-on-amazon\" target=\"_blank\" rel=\"noopener\">\u9ad8\u4e8e Google<\/a>\u3002\u201c\u91cd\u4ea7\u54c1\uff0c\u8f7b\u5e97\u94fa\u201d\u7684\u6a21\u5f0f\u5bf9\u4e2d\u5c0f\u5356\u5bb6\u66f4\u52a0\u53cb\u597d\u3002<\/p>\n<p>\u800c Shopify \u642d\u5efa\u72ec\u7acb\u7ad9\u867d\u7136\u8282\u7701\u4e86\u6280\u672f\u6210\u672c\uff0c\u4f46\u662f\u652f\u4ed8\u63a5\u5165\u3001\u7528\u6237\u7ba1\u7406\u3001\u6570\u636e\u5206\u6790\u3001\u5185\u5bb9\u5236\u4f5c\u7b49\u90fd\u662f\u4e0d\u5c0f\u7684\u6311\u6218\u3002<\/p>\n<figure id=\"attachment_335\" aria-describedby=\"caption-attachment-335\" style=\"width: 1168px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"lazyloaded wp-image-335 size-full\" src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/\u9ea6\u80af\u9521.png\" alt=\"\u9ea6\u80af\u9521\" width=\"1168\" height=\"720\" data-srcset=\"https:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/\u9ea6\u80af\u9521.png 1168w, https:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/\u9ea6\u80af\u9521-300x185.png 300w, https:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/\u9ea6\u80af\u9521-1024x631.png 1024w, https:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/\u9ea6\u80af\u9521-768x473.png 768w\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/\u9ea6\u80af\u9521.png\" data-sizes=\"(max-width: 1168px) 100vw, 1168px\" srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/\u9ea6\u80af\u9521.png 1168w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/\u9ea6\u80af\u9521-300x185.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/\u9ea6\u80af\u9521-1024x631.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/\u9ea6\u80af\u9521-768x473.png 768w\" sizes=\"(max-width: 1168px) 100vw, 1168px\" \/><figcaption id=\"caption-attachment-335\" class=\"wp-caption-text\">Source: McKinsey &amp; Company<\/figcaption><\/figure>\n<p>\u5f53\u7136\uff0c\u72ec\u7acb\u7ad9\u4e0d\u5408\u89c4\u7684\u64cd\u4f5c\u4e5f\u4f1a\u4f7f\u5f97 Shopify \u8d26\u53f7\uff0cPayPal \u8d26\u53f7\uff0cFacebook \u5e7f\u544a\u8d26\u53f7\uff0c Google GMC \u8d26\u53f7\u88ab\u5c01\u3002<\/p>\n<p>\u800c\u9700\u8981\u8ba4\u771f\u601d\u8003\u7684\u95ee\u9898\u662f\uff1a\u7f51\u7ad9\u7684\u6d41\u91cf\u4ece\u4f55\u800c\u6765\uff1f<\/p>\n<p><strong>\u63a8\u5e7f\u6e20\u9053\u5bf9\u6bd4<\/strong><\/p>\n<figure id=\"attachment_399\" class=\"wp-caption alignnone\" aria-describedby=\"caption-attachment-399\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-399 size-full lazyloaded\" src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/Cross-brder-Ecommerce.png\" sizes=\"(max-width: 2464px) 100vw, 2464px\" srcset=\"https:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/Cross-brder-Ecommerce.png 2464w, https:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/Cross-brder-Ecommerce-300x167.png 300w, https:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/Cross-brder-Ecommerce-1024x571.png 1024w, https:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/Cross-brder-Ecommerce-768x428.png 768w, https:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/Cross-brder-Ecommerce-1536x857.png 1536w, https:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/Cross-brder-Ecommerce-2048x1142.png 2048w\" alt=\"Cross-brder Ecommerce\" width=\"2464\" height=\"1374\" data-srcset=\"https:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/Cross-brder-Ecommerce.png 2464w, https:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/Cross-brder-Ecommerce-300x167.png 300w, https:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/Cross-brder-Ecommerce-1024x571.png 1024w, https:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/Cross-brder-Ecommerce-768x428.png 768w, https:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/Cross-brder-Ecommerce-1536x857.png 1536w, https:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/Cross-brder-Ecommerce-2048x1142.png 2048w\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/Cross-brder-Ecommerce.png\" data-sizes=\"(max-width: 2464px) 100vw, 2464px\" \/><figcaption id=\"caption-attachment-399\" class=\"wp-caption-text\">Source: BobzNotes<\/figcaption><\/figure>\n<p>Amazon \u7ad9\u5916\u63a8\u5e7f\u7528\u5230\u7684 <a href=\"https:\/\/bigbobchang.com\/publisher-dealnews\/\" target=\"_blank\" rel=\"noopener\">Deal\u53d1\u5e16<\/a>, <a href=\"https:\/\/bigbobchang.com\/influencer-marketing-guide\/\">\u7ea2\u4eba\u63a8\u5e7f<\/a>\uff0c\u7fa4\u7ec4\u4e5f\u9002\u7528\u4e8e\u72ec\u7acb\u7ad9\u3002<\/p>\n<p>\u4e0d\u8fc7\uff0c\u72ec\u7acb\u7ad9\u7684\u4f18\u52bf\u5728\u4e8e\u6570\u636e\u7684\u5229\u7528\u3002\u72ec\u7acb\u7ad9\u5e38\u7528\u7684<a href=\"https:\/\/bigbobchang.com\/10-digital-marketing-channels-you-show-know\/\" target=\"_blank\" rel=\"noopener\">\u63a8\u5e7f\u6e20\u9053<\/a>\u6709\uff1a<\/p>\n<ul>\n<li><a href=\"https:\/\/bigbobchang.com\/seo-all-in-one\/\" target=\"_blank\" rel=\"noopener\">SEO<\/a>\u00a0(\u641c\u7d22\u5f15\u64ce\u4f18\u5316\uff09<\/li>\n<li>SEM (\u5305\u542b Google, Bing \u7b49\u641c\u7d20\u5f15\u64ce\u5e7f\u544a\uff09<\/li>\n<li>\u793e\u4ea4\u5e73\u53f0\u5e7f\u544a \uff08Facebook, Instagram, TikTok, Snapchat, Pinterest \u7b49\uff09<\/li>\n<li>Affiliate \uff08<a href=\"https:\/\/bigbobchang.com\/affiliate-marketing-in-china\/\" target=\"_blank\" rel=\"noopener\">\u8054\u76df\u8425\u9500<\/a>\uff09<\/li>\n<li>Influencer\/KOL \uff08<a href=\"https:\/\/bigbobchang.com\/influencer-marketing-guide\/\" target=\"_blank\" rel=\"noopener\">\u7ea2\u4eba<\/a>\uff09<\/li>\n<li>SNS \uff08\u793e\u5a92\u8d26\u53f7\u8fd0\u8425\uff09<\/li>\n<li>EDM (<a href=\"https:\/\/bigbobchang.com\/beginners-guide-to-email-marketing\/\" target=\"_blank\" rel=\"noopener\">\u90ae\u4ef6\u8425\u9500<\/a>\uff09<\/li>\n<li><a href=\"https:\/\/bigbobchang.com\/public-relations-guide\/\" target=\"_blank\" rel=\"noopener\">PR<\/a><\/li>\n<li>\u6709\u7684\u5546\u5bb6\u4e5f\u6709 app<\/li>\n<li>\u76f4\u64ad\u5e26\u8d27<\/li>\n<\/ul>\n<h3>\u7f51\u7ad9\u8fd0\u8425\u7b80\u5355\u7c97\u66b4<\/h3>\n<p>\u636e\u7b14\u8005\u89c2\u5bdf\uff0c\u4e00\u4e9b\u4e9a\u9a6c\u900a\u5356\u5bb6\u4e3a\u8282\u7701\u8d44\u6e90\uff0c\u72ec\u7acb\u7ad9\u7684\u8fd0\u8425\u63a8\u5e7f\u5c31\u4e00\u4e2a\u4eba\u3002<\/p>\n<p>\u4e00\u4e2a\u4eba\u8d1f\u8d23\u7f51\u7ad9\u8fd0\u8425\u517c\u987e\u591a\u4e2a\u6e20\u9053\u7684\u63a8\u5e7f\uff0c\u4e5f\u662f\u4ef6\u532a\u5937\u6240\u601d\u7684\u4e8b\u60c5\u3002\u4ece\u72ec\u7acb\u7ad9\u7684\u4eba\u529b\u6295\u5165\u6765\u770b\uff0c\u8fd9\u79cd\u60c5\u51b5\u591a\u662f\u4e2a\u8bd5\u6c34\u9879\u76ee\u3002<\/p>\n<p>\u4e00\u4e9b\u5356\u5bb6\u5728\u642d\u5efa Shopify \u5e97\u94fa\u7684\u6d41\u7a0b\u53ef\u80fd\u662f\uff1a<\/p>\n<ul>\n<li>\u9009\u4e2a\u514d\u8d39\u4e3b\u9898<\/li>\n<li>\u4e0a\u4f20\u6240\u6709\u4ea7\u54c1<\/li>\n<li>\u53c2\u8003\u7ade\u54c1\u9875\u9762<\/li>\n<li>\u4e0a\u7ebf\u4e07\u4e8b\u5927\u5409<\/li>\n<\/ul>\n<p>\u7136\u540e\u95ee\uff1a\u4e3a\u4ec0\u4e48\u6ca1\u6709\u51fa\u5355\uff1f<\/p>\n<p>\u6ca1\u6709\u52a8\u4eba\u7684\u54c1\u724c\u6545\u4e8b\uff0c\u6ca1\u6709\u4eae\u773c\u7684\u6a21\u7279\u56fe\u7247\uff0c\u6ca1\u6709\u6d41\u7545\u7684\u8d2d\u4e70\u4f53\u9a8c\uff0c\u6ca1\u6709\u7cbe\u51c6\u7684\u5e7f\u544a\u6295\u653e\uff0c\u9664\u4e86\u53ef\u80fd\u4f4e\u5ec9\u7684\u4ef7\u683c\uff0c\u6d88\u8d39\u8005\u4e3a\u4f55\u4e70\u5355\uff1f<\/p>\n<h3>\u63a8\u5e7f\u8d44\u6e90\u5206\u914d\u51b2\u7a81<\/h3>\n<p>\u5546\u5bb6\u5e03\u5c40\u591a\u6e20\u9053\uff0c\u8d44\u6e90\u5206\u914d\u51b2\u7a81\u4e5f\u662f\u4e0d\u53ef\u907f\u514d\u7684\u95ee\u9898\u3002<\/p>\n<p>\u9884\u7b97\u662f\u6709\u9650\u7684\uff0c\u5206\u914d\u5230\u54ea\u4e2a\u6e20\u9053\uff1f\u5982\u4f55\u5206\u914d\u4f7f\u5f97\u6548\u76ca\u6700\u5927\u5316\uff1f\u5982\u4f55\u5e73\u8861\u5404\u9500\u552e\u6e20\u9053\u7684\u5173\u7cfb\uff0c\u5305\u62ec\u7ebf\u4e0a\u4e0e\u7ebf\u4e0b\uff1f<\/p>\n<p>\u603b\u4f53\u4e0a\uff0c\u56fd\u5185\u51fa\u6d77\u5546\u5bb6\u517c\u505a\u4e9a\u9a6c\u900a\u548c\u72ec\u7acb\u7ad9\u7684\uff0c\u591a\u6570\u4ecd\u7136\u9009\u62e9\u5f15\u6d41\u5230\u4e9a\u9a6c\u900a\u3002\u5176\u4e2d\uff0c\u4e5f\u5305\u62ec\u5934\u90e8\u5927\u5356 Anker,\u300a<a href=\"https:\/\/bigbobchang.com\/anker-case-study\/\">\u518d\u8c08 Anker \u7684\u72ec\u7acb\u7ad9<\/a>\u300b\u4e00\u6587\u4e2d\uff0c\u7b14\u8005\u5df2\u505a\u4ecb\u7ecd\u3002<\/p>\n<p>\u5728\u7814\u7a76 3D \u6253\u5370\u673a\u9886\u5bfc\u54c1\u724c Creality \u65f6\uff0c\u5176\u7f51\u7ad9\u7740\u5b9e\u8ba9\u4eba\u7591\u60d1\u3002<\/p>\n<p>\u6df1\u5733\u5e02\u521b\u60f3\u4e09\u7ef4\u79d1\u6280\u80a1\u4efd\u6709\u9650\u516c\u53f8\u7f51\u7ad9\u6709\u56db\u4e2a<\/p>\n<ul>\n<li>https:\/\/www.cxsw3d.com\/<\/li>\n<li>https:\/\/www.szcxsw.com\/<\/li>\n<li>https:\/\/www.crealitygroup.com\/<\/li>\n<li>https:\/\/www.creality.cn\/<\/li>\n<\/ul>\n<p>\u5176\u9762\u5411\u6d77\u5916\u6d88\u8d39\u8005\u7684\u7f51\u7ad9\u662f https:\/\/store.creality.com\/<br \/>\n\u800c\u65d7\u4e0b\u54c1\u724c\u4f17\u521b\u4e09\u7ef4\u53c8\u8fd0\u8425\u7740 https:\/\/www.creality3dofficial.com\/\u5408\u4f5c\u7684\u7b2c\u4e09\u65b9\u53c8\u7ef4\u62a4\u7740 https:\/\/www.creality3d.shop\/<\/p>\n<p>\u54ea\u4e00\u4e2a\u662f\u5b98\u65b9\uff1f\u5bf9\u4e8e\u4e00\u4e2a\u666e\u901a\u7684\u6d88\u8d39\u8005\u6765\u8bf4\uff0c\u771f\u7684\u96be\u4ee5\u8fa8\u522b\u3002<\/p>\n<p>\u6b64\u5916\u9664\u4e86\u54c1\u724c\u5b98\u7f51\uff0cCreality \u4e5f\u5728 Amazon, eBay, AliExpress, GearBest, Banggood, Tomtop \u9500\u552e\u4ea7\u54c1\u3002\u5bf9\u4e8e\u63a8\u5e7f\u8d1f\u8d23\u4eba\u6765\u8bf4\uff0c\u5f15\u5bfc\u7528\u6237\u5230\u54ea\u91cc\u53bb\u8d2d\u4e70\uff0c\u89e3\u51b3\u8fd9\u4e2a\u95ee\u9898\u5927\u6982\u8981\u8017\u8d39\u4e9b\u65f6\u65e5\u3002<\/p>\n<p>Shopify \u5e97\u94fa\u60f3\u8981\u83b7\u5f97\u9500\u552e\u989d\u589e\u957f\uff0c\u9700\u8981\u601d\u8003\u7684\u662f\uff1a\u7f51\u7ad9\u76f8\u6bd4\u5176\u4ed6\u9500\u552e\u6e20\u9053\uff0c\u6709\u4efb\u4f55\u4f18\u52bf\u5438\u5f15\u7528\u6237\u8d2d\u4e70\u7684\u5730\u65b9\u5417\uff1f<\/p>\n<ul>\n<li>\u4e3a\u4ec0\u4e48\u5728\u4eac\u4e1c\u4e0a\u4e70\uff1f\u56e0\u4e3a\u7269\u6d41\u5feb\u3002<\/li>\n<li>\u4e3a\u4ec0\u4e48\u7528\u62fc\u591a\u591a\uff1f\u56e0\u4e3a\u4fbf\u5b9c\u3002<\/li>\n<li>\u4e3a\u4ec0\u4e48\u4e0d\u5728\u4eac\u4e1c\u4e0a\u4e70\uff1f\u56e0\u4e3a\u4e0d\u5305\u90ae\u3002<\/li>\n<li>\u4e3a\u4ec0\u4e48\u4e0d\u7528\u62fc\u591a\u591a\uff1f\u56e0\u4e3a\u5047\u8d27\u591a\u3002<\/li>\n<\/ul>\n<h2>\u4e09\u3001\u4e9a\u9a6c\u900a\u5356\u5bb6\u5982\u4f55\u505a\u72ec\u7acb\u7ad9<\/h2>\n<p>\u4e9a\u9a6c\u900a\u5356\u5bb6\u5982\u4f55\u505a\u72ec\u7acb\u7ad9\uff1f\u6216\u8005\u4e9a\u9a6c\u900a\u5356\u5bb6\u521b\u9020 DTC \u54c1\u724c\uff1f<\/p>\n<p>\u8fd9\u4e2a\u95ee\u9898\u53ef\u4ee5\u5199\u6210\u4e00\u672c\u4e66\u3002\u7ecf\u5178\u6559\u6750\u300a\u8425\u9500\u7ba1\u7406\u300b\u300a\u6218\u7565\u54c1\u724c\u7ba1\u7406\u300b\u300a\u96f6\u552e\u7ba1\u7406\u300b\u7b49\u90fd\u4ece\u4e0d\u540c\u89d2\u5ea6\u7ed9\u4ee5\u4e86\u90e8\u5206\u7b54\u6848\u3002<\/p>\n<p>\u6559\u79d1\u4e66\u7684\u6846\u67b6\u6a21\u5f0f\u662f\uff1a<\/p>\n<ul>\n<li>\u73b0\u72b6\u5206\u6790 \uff08where are we now?\uff09SWOT \u6a21\u578b<\/li>\n<li>\u76ee\u6807\u5236\u5b9a\uff08what do we want to do in the future?\uff09SMART Goal<\/li>\n<li>\u8425\u9500\u6218\u7565 STP (segmentation, targeting, positioning )<\/li>\n<li>\u8425\u9500\u7ec4\u5408 4P (product, place, price, promotion)<\/li>\n<\/ul>\n<p>\u6211\u4eec\u6240\u8c08\u5230\u7684\u63a8\u5e7f\u6216\u8005\u5e7f\u544a\u53ea\u662f\u8425\u9500\u7ec4\u5408\u4e2d\u7684\u4e00\u90e8\u5206\uff0c\u5373 promotion \u6216\u8005 marketing communication.<\/p>\n<p>\u63a5\u4e0b\u6765\uff0c\u6211\u4eec\u4ee5\u5b9e\u52a1\u89d2\u5ea6\u7ed3\u5408\u8425\u9500\u7ec4\u5408 4P (product, place, price, promotion ) \u6765\u8c08\u4e0b\u4e9a\u9a6c\u900a\u5356\u5bb6\u5982\u4f55\u505a\u72ec\u7acb\u7ad9\u3002<\/p>\n<h3>\u4ea7\u54c1<\/h3>\n<p>\u5f53\u8c08\u53ca\u4ea7\u54c1\u7684\u65f6\u5019\uff0c\u9664\u4e86\u6709\u5f62\u7684\u4ea7\u54c1\u8fd8\u5305\u62ec\u65e0\u5f62\u7684\u670d\u52a1\u3002\u6d77\u5e95\u635e\u7684\u8d34\u5fc3\u670d\u52a1\u6bd4\u5982\u201c\u751f\u65e5\u795d\u798f\u6b4c\u201d\uff0c\u4f60\u662f\u5426\u5370\u8c61\u6df1\u523b\uff1f<\/p>\n<p>\u63d0\u5230\u4ea7\u54c1\uff0c\u4e0d\u5f97\u4e0d\u5f3a\u8c03\u54c1\u7c7b\u3002\u6d88\u8d39\u8005\u5bf9\u54c1\u7c7b\u7684\u8ba4\u77e5\u5f71\u54cd\u5176\u884c\u4e3a\u51b3\u7b56\uff0c\u8fd9\u5bf9\u8425\u9500\u8005\u6765\u8bf4\u81f3\u5173\u91cd\u8981\u3002<\/p>\n<p>\u5f53\u63d0\u8d77\u201c\u5496\u5561\u201d\uff0c\u6211\u4eec\u53ef\u80fd\u4f1a\u60f3\u8d77\u661f\u5df4\u514b\uff1b\u8c08\u53ca\u201c\u77ff\u6cc9\u6c34\u201d\uff0c\u53ef\u80fd\u4f1a\u60f3\u5230\u201c\u519c\u592b\u5c71\u6cc9\u6709\u70b9\u751c\u201d\uff1b\u800c\u8bf4\u5230\u53ef\u4e50\uff0c\u6709\u7684\u4eba\u751a\u81f3\u4f1a\u4e3a\u53ef\u53e3\u53ef\u4e50\u548c\u767e\u4e8b\u53ef\u4e50\u54ea\u4e2a\u597d\u559d\u4e89\u5435\u4e00\u756a\u3002<\/p>\n<p>\u827e\u00b7\u91cc\u65af\u4e0e\u52b3\u62c9\u00b7\u91cc\u65af\u7684\u300a\u54c1\u724c\u7684\u8d77\u6e90\u300b\u4e00\u4e66\u6307\u51fa\uff0c\u201c\u6d88\u8d39\u8005\u4ee5\u54c1\u7c7b\u6765\u601d\u8003\uff0c\u4ee5\u54c1\u724c\u6765\u8868\u8fbe\u201d\u3002\u4f01\u4e1a\u5e94\u8be5\u5f00\u521b\u65b0\u54c1\u7c7b\uff0c\u62a2\u5360\u7528\u6237\u5fc3\u667a\u6765\u6253\u9020\u65b0\u54c1\u724c\u3002<\/p>\n<blockquote><p>\u5fc3\u667a\u5c31\u50cf\u662f\u90ae\u5c40\u4e2d\u7684\u5f52\u7c7b\u7bb1\uff0c\u90ae\u4ef6\u9012\u9001\u4eba\u8def\u5f84\u4e0a\u7684\u6bcf\u4e2a\u540d\u5b57\u90fd\u6709\u4e00\u4e2a\u683c\u5b50\u3002\u6bcf\u5c01\u90ae\u4ef6\u90fd\u6839\u636e\u4fe1\u4e0a\u7684\u540d\u5b57\u88ab\u653e\u5165\u76f8\u5e94\u7684\u683c\u5b50\u91cc\u3002\u54c1\u724c\u4e5f\u662f\u5982\u6b64\u3002\u987e\u5ba2\u5fc3\u667a\u4e2d\u6bcf\u4e2a\u54c1\u7c7b\u90fd\u6709\u4e00\u4e2a\u683c\u5b50\u3002\u5982\u679c\u683c\u5b50\u7684\u540d\u5b57\u662f\u201c\u5b89\u5168\u8f7f\u8f66\u201d\uff0c\u90a3\u4e48\u8fd9\u4e2a\u683c\u5b50\u5c31\u5c5e\u4e8e\u6c83\u5c14\u6c83\u54c1\u724c\u3002\u2014\u2014\u300a\u54c1\u724c\u7684\u8d77\u6e90\u300b<\/p><\/blockquote>\n<p>\u5bf9\u4e8e SHEIN\u00a0 \u7684\u7b2c\u4e00\u5370\u8c61\u53ef\u80fd\u662f\u4e00\u5bb6\u505a\u670d\u88c5\u7684\u516c\u53f8\uff0c\u867d\u7136\u5b83\u4e5f\u6709\u5bb6\u5c45\u3001\u5ba0\u7269\u3001\u7f8e\u5986\u4ea7\u54c1\u7ebf\u3002\u4e70\u5bb6\u7535\u7c7b\u4ea7\u54c1\uff0c\u6211\u4f1a\u9009\u62e9\u4eac\u4e1c\uff0c\u800c\u670d\u88c5\u7c7b\u4ea7\u54c1\u4f1a\u662f\u6dd8\u5b9d\u3002<\/p>\n<p>\u54c1\u7c7b\u4e0d\u540c\uff0c\u76f8\u5e94\u7684\u54c1\u7c7b\u7535\u5546\u6e17\u900f\u7387\u3001\u5e02\u573a\u89c4\u6a21\u90fd\u6709\u6240\u4e0d\u540c\u3002\u4ea7\u54c1\u7684\u5ba2\u5355\u4ef7\u3001\u6bdb\u5229\u4e5f\u5927\u76f8\u5f84\u5ead\u3002\u5bb6\u5c45\u5927\u4ef6\u7c7b\u4ea7\u54c1\u5982\u6237\u5916\u6c99\u53d1\u5ba2\u5355\u4ef7\u53ef\u80fd $1000, \u800c\u670d\u88c5\u7c7b\u5927\u81f4 $40-$60\u3002\u6d88\u8d39\u8005\u7684\u8d2d\u4e70\u884c\u4e3a\u4e5f\u5927\u4e0d\u76f8\u540c\u2014\u2014\u670d\u88c5\u7c7b\u7684\u51b2\u52a8\u578b\u6d88\u8d39\u548c\u9ad8\u9891\u6b21\u6d88\u8d39\u4e5f\u5e76\u4e0d\u9002\u7528\u4e8e\u5bb6\u5c45\u5927\u4ef6\u7c7b\u3002\u5bb6\u5c45\u5927\u4ef6\u7684\u91cd\u8d27\u6a21\u5f0f\u7269\u6d41\u6210\u672c\u66f4\u9ad8\uff0c\u7528\u6237\u9000\u6362\u8d27\u9ebb\u70e6\uff0c\u5546\u5bb6\u53ef\u80fd\u90e8\u7f72\u6d77\u5916\u4ed3\u3002<\/p>\n<p>\u603b\u800c\u8a00\u4e4b\uff0c\u54c1\u7c7b\u5f71\u54cd\u7740\u6d88\u8d39\u8005\u8ba4\u77e5\u3001\u5e02\u573a\u9700\u6c42\u4f53\u91cf\u3001\u5546\u5bb6\u4e1a\u52a1\u7ecf\u8425\u3001\u54c1\u724c\u6253\u9020\u3001\u7ade\u4e89\u5bf9\u624b\u9009\u53d6\u3002\u6240\u4ee5\uff0c\u9009\u54c1\uff08\u4ea7\u54c1\u548c\u54c1\u7c7b\uff09\u662f\u95e8\u5927\u5b66\u95ee\u3002<\/p>\n<p><strong>\u4e9a\u9a6c\u900a\u548c\u72ec\u7acb\u7ad9\u70ed\u5356\u54c1\u7c7b<\/strong><\/p>\n<p>\u4e9a\u9a6c\u900a\u7684\u70ed\u5356\u54c1\u7c7b\u548c\u72ec\u7acb\u7ad9\u6709\u4ec0\u4e48\u533a\u522b\u5462\uff1f<\/p>\n<p><a href=\"https:\/\/www.iab.com\/direct-brands-to-watch\/\" target=\"_blank\" rel=\"noopener\">IAB 2020<\/a> \u6536\u5f55\u7684 250 \u4e2a\u503c\u5f97\u5173\u6ce8\u7684 DTC \u54c1\u724c\u4e2d\uff0c85 \u4e2a\u670d\u88c5\u54c1\u724c\uff0c50 \u4e2a\u98df\u54c1\u996e\u6599\uff0c30 \u4e2a\u4e2a\u62a4\u54c1\u724c\u3002<\/p>\n<figure id=\"attachment_1054\" aria-describedby=\"caption-attachment-1054\" style=\"width: 714px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1054 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/05\/IAB-250.png\" alt=\"IAB 250 DTC brands\" width=\"714\" height=\"419\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/IAB-250.png 714w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/IAB-250-300x176.png 300w\" data-sizes=\"(max-width: 714px) 100vw, 714px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 714px; --smush-placeholder-aspect-ratio: 714\/419;\" \/><figcaption id=\"caption-attachment-1054\" class=\"wp-caption-text\">Source: BobzNotes \u6574\u7406<\/figcaption><\/figure>\n<p>\u800c\u7b14\u8005\u53bb\u5e74\u5206\u6790\u56fd\u5185\u72ec\u7acb\u7ad9\u6d41\u91cf\u65f6\uff0c\u4e5f\u53d1\u73b0\u6d41\u91cf\u9ad8\u7684\u7ad9\u70b9\u4e5f\u4ee5\u670d\u88c5\u548c\u7535\u5b50\u4e3a\u4e3b\uff0c\u9664\u4e86 DJI, OnePlus, TP-Link, Reolink, \u5176\u4ed6\u7f51\u7ad9 SKU \u6570\u91cf\u5e9e\u5927\u3002<\/p>\n<figure id=\"attachment_430\" class=\"wp-caption alignnone\" aria-describedby=\"caption-attachment-430\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-430 size-full ls-is-cached lazyloaded\" src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/top-20-websites-1.png\" sizes=\"(max-width: 823px) 100vw, 823px\" srcset=\"https:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/top-20-websites-1.png 823w, https:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/top-20-websites-1-300x217.png 300w, https:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/top-20-websites-1-768x555.png 768w\" alt=\"top 20 websites\" width=\"823\" height=\"595\" data-srcset=\"https:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/top-20-websites-1.png 823w, https:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/top-20-websites-1-300x217.png 300w, https:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/top-20-websites-1-768x555.png 768w\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/top-20-websites-1.png\" data-sizes=\"(max-width: 823px) 100vw, 823px\" \/><figcaption id=\"caption-attachment-430\" class=\"wp-caption-text\">Source: Similarweb 9 \u6708\u6d41\u91cf\uff0c\u5355\u4f4d M<\/figcaption><\/figure>\n<p><a href=\"https:\/\/www.emarketer.com\/content\/amazon-us-ecommerce-sales-by-category-2022\" target=\"_blank\" rel=\"noopener\">eMarkter<\/a> \u7684\u6570\u636e\u663e\u793a\uff0c\u4e9a\u9a6c\u900a\u7f8e\u56fd\u5e02\u573a\u70ed\u5356\u54c1\u7c7b\u4e5f\u662f\u7535\u5b50\u3001\u670d\u88c5\u3001\u5bb6\u5c45\u4ee5\u53ca\u4e66\u5f71\u97f3\u4ea7\u54c1\u3002<\/p>\n<figure id=\"attachment_1055\" aria-describedby=\"caption-attachment-1055\" style=\"width: 696px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1055 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/05\/Amazon-us-ecommerce-sale-by-category.png\" alt=\"Amazon us ecommerce sale by category\" width=\"696\" height=\"716\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/Amazon-us-ecommerce-sale-by-category.png 696w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/Amazon-us-ecommerce-sale-by-category-292x300.png 292w\" data-sizes=\"(max-width: 696px) 100vw, 696px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 696px; --smush-placeholder-aspect-ratio: 696\/716;\" \/><figcaption id=\"caption-attachment-1055\" class=\"wp-caption-text\">Souce: eMarketer<\/figcaption><\/figure>\n<p>\u603b\u7684\u6765\u8bf4\uff0c\u670d\u88c5\u3001\u7535\u5b50\u3001\u5bb6\u5c45\u8fd9\u4e09\u4e2a\u5927\u54c1\u7c7b\u90fd\u9002\u7528\u4e8e\u4e9a\u9a6c\u900a\u548c\u72ec\u7acb\u7ad9\u3002\u4e9a\u9a6c\u900a\u66f4\u9002\u5408\u6807\u54c1\uff0c\u800c\u72ec\u7acb\u7ad9\u9002\u5408\u975e\u6807\u54c1\uff0c\u72ec\u7acb\u7ad9\u591a\u6837\u5316\u7684\u5185\u5bb9\u5448\u73b0\uff0c\u6ee1\u8db3\u6d88\u8d39\u8005\u4e2a\u6027\u5316\u9700\u6c42\u3002\u7ad9\u5916\u63a8\u5e7f\u4e0a\uff0c\u65f6\u5c1a\u7c7b\u6bd4\u7535\u5b50\u7c7b\u4ea7\u54c1\u5728\u793e\u4ea4\u5a92\u4f53\u7684\u4e92\u52a8\u4e5f\u4f1a\u66f4\u9ad8\u4e9b\u3002<\/p>\n<p>\u4e9a\u9a6c\u900a\u7cbe\u54c1\u5356\u5bb6 SKU \u6570\u91cf\u5c11\uff0c\u505a\u72ec\u7acb\u7ad9\u5f88\u96be\u5c06\u7f51\u7ad9\u6d41\u91cf\u505a\u5927\u3001\u7528\u6237\u590d\u8d2d\u505a\u597d\u3002\u5373\u4f7f\u80fd\u591f\u5728\u4e00\u4e9b\u5782\u76f4\u54c1\u7c7b\u505a\u5230 best seller, \u4f46\u662f\u540c\u6837\u7684\u4ea7\u54c1\u653e\u5230\u72ec\u7acb\u7ad9\u53ef\u80fd\u65e0\u4eba\u95ee\u6d25\u3002<\/p>\n<p>\u6240\u4ee5\u4e9a\u9a6c\u900a\u5356\u5bb6\u5728\u8fd0\u8425 Shopify \u5e97\u94fa\u7684\u65f6\u5019\uff0c\u4e0a\u67b6\u7684\u4ea7\u54c1\u662f\u5426\u548c\u4e9a\u9a6c\u900a\u4e00\u6837\u8fd8\u662f\u505a\u5dee\u5f02\u5316\u5904\u7406\uff1f\u54ea\u4e9b\u662f\u4e3b\u6253\u4ea7\u54c1\uff0c\u54ea\u4e9b\u662f\u5f15\u6d41\u6b3e\u4ea7\u54c1\uff1f<\/p>\n<p>\u53e6\u5916\uff0c\u4ea7\u54c1\/\u6a21\u62cd\u56fe\uff0c\u4ea7\u54c1\u4ecb\u7ecd\uff0c\u4ea7\u54c1\u8bc4\u8bba\uff0c\u4ea7\u54c1\u4ef7\u683c\uff08\u6298\u6263\uff09\uff0c\u76f8\u5173\u4ea7\u54c1\u63a8\u8350\uff0c\u4ea7\u54c1\u6346\u7ed1\u9500\u552e\uff0c\u4ea7\u54c1\u4e0a\u65b0\u8282\u594f\uff0c\u65b0\u54c1\u9996\u53d1\u6e20\u9053\u7b49\u7b49\u4ea7\u54c1\u76f8\u5173\u7684\u95ee\u9898\u5728\u8fd0\u8425\u72ec\u7acb\u7ad9\u65f6\uff0c\u90fd\u9700\u8981\u8ba4\u771f\u5bf9\u5f85\u3002<\/p>\n<section><\/section>\n<h3>\u6e20\u9053<\/h3>\n<p>\u4e9a\u9a6c\u900a\u5356\u5bb6\u662f\u5426\u8981\u505a\u72ec\u7acb\u7ad9\u8fd9\u4e2a\u6e20\u9053\uff1f\u65b0\u5165\u5c40\u8de8\u5883\u7535\u5546\u7684\u5546\u5bb6\u662f\u9009\u62e9\u4e9a\u9a6c\u900a\u8fd8\u662f\u72ec\u7acb\u7ad9\uff1f<\/p>\n<p>\u540d\u521b\u4f18\u54c1\u7684\u53f6\u667a\u806a<a href=\"https:\/\/www.amz123.com\/thread-746990.htm\" target=\"_blank\" rel=\"noopener\">\u8ba4\u4e3a<\/a>\uff0c\u7b2c\u4e09\u65b9\u5e73\u53f0\u548c\u72ec\u7acb\u7ad9\u7684\u9009\u62e9\u6700\u4e3b\u8981\u7684\u662f\u8003\u8651\u4ea7\u54c1\u7684\u54c1\u7c7b\u3002Anker \u8fd9\u6837\u7684\u6d88\u8d39\u7535\u5b50\u7c7b\u4ea7\u54c1\u5c31\u662f\u4e9a\u9a6c\u900a\u53cb\u597d\u578b\uff0c\u5982\u679c\u6709\u597d\u7684 review \u548c\u5173\u952e\u8bcd\uff0c\u9500\u91cf\u5c31\u80fd\u8d77\u6765\uff0c\u6240\u4ee5\u5e73\u53f0\u6a21\u5f0f\u4f1a\u6bd4\u8f83\u597d\u3002\u800c SHEIN \u8fd9\u79cd\u5feb\u65f6\u5c1a\u975e\u6807\u7c7b\u5c31\u5c5e\u4e8e\u4e9a\u9a6c\u900a\u975e\u53cb\u597d\u578b\uff0cSKU \u7279\u522b\u591a\u3001\u4e0a\u65b0\u9891\u7e41\u3001\u4ea7\u54c1\u9700\u8981\u901a\u8fc7\u89c6\u9891\u7b49\u65b9\u5f0f\u6765\u5145\u5206\u5c55\u793a\uff0c\u90a3\u8d70\u72ec\u7acb\u7ad9\u4f1a\u66f4\u5408\u9002\u3002\u4e9a\u9a6c\u900a\u662f\u5355\u54c1\u903b\u8f91\uff0c\u800c\u72ec\u7acb\u7ad9\u9002\u5408\u7ec4\u5408\u9500\u552e\uff0c\u4e0d\u8fc7\u8981\u6253\u9020\u4e00\u4e2a\u6210\u529f\u7684\u54c1\u724c\uff0c\u4e24\u79cd\u6a21\u5f0f\u90fd\u9700\u8981\u505a\u3002<\/p>\n<p>\u521b\u4e16\u4f19\u4f34\u8d44\u672c\u7684<a href=\"https:\/\/www.amz123.com\/thread-746990.htm\" target=\"_blank\" rel=\"noopener\">\u50a8\u970f<\/a>\u8bf4\uff1a\u201c\u4e3b\u6253\u6027\u4ef7\u6bd4\u8def\u7ebf\u7684\u5546\u5bb6\u8fd8\u662f\u8d70\u5e73\u53f0\u6bd4\u8f83\u591a\uff0c\u56e0\u4e3a\u4e2d\u95f4\u73af\u8282\u5305\u62ec\u50cf\u7269\u6d41\u3001\u5e7f\u544a\uff0c\u8d70\u5e73\u53f0\u80af\u5b9a\u6210\u672c\u662f\u76f8\u5bf9\u6bd4\u8f83\u4f4e\u7684\uff1b\u4f46\u662f\u4ece\u72ec\u7acb\u7ad9\u6765\u8bb2\u7684\u8bdd\uff0c\u56e0\u4e3a\u73b0\u5728\u6d41\u91cf\u7684\u6210\u672c\u5176\u5b9e\u662f\u4e00\u4e2a\u6bd4\u8f83\u4e0d\u53ef\u63a7\u7684\u56e0\u7d20\u3002\u201d<\/p>\n<p>\u4e3a\u4ec0\u4e48\u4e00\u4e9b\u5356\u5bb6\u4f1a\u9009\u62e9\u4f17\u7b79\u800c\u4e0d\u662f\u76f4\u63a5\u5728\u7f51\u7ad9\u4e0a\u552e\u5356\u65b0\u54c1\uff1f<br \/>\n\u7b80\u5355\u7684\u56de\u7b54\u662f\u54c1\u724c\u529b\u4e0d\u591f\u3002\u5f3a\u52bf\u54c1\u724c\u5728\u53d1\u5e03\u65b0\u54c1\u7684\u65f6\u5019\uff0c\u5a92\u7ebf\u4e89\u5148\u6050\u540e\u62a5\u9053\uff0c\u6d4b\u8bc4 KOL \u62a2\u9996\u53d1\u3002<\/p>\n<p>\u4e3a\u4ec0\u4e48\u4e00\u4e9b\u5356\u5bb6\u5c06\u72ec\u7acb\u7ad9\u7684\u7528\u6237\u5f15\u6d41\u5230\u4e9a\u9a6c\u900a\u800c\u4e0d\u662f\u76f4\u63a5\u8d2d\u4e70\uff1f<br \/>\n\u72ec\u7acb\u7ad9\u77ed\u671f\u7684\u4ea7\u51fa\u4f1a\u4f4e\u4e8e\u7b2c\u4e09\u65b9\u5e73\u53f0\u3002\u4e9a\u9a6c\u900a\u7684\u7ad9\u5916\u5f15\u6d41\u4e00\u5b9a\u7a0b\u5ea6\u80fd\u591f\u63d0\u5347 listing \u6392\u540d\uff0c\u83b7\u5f97\u66f4\u591a\u7684\u6d41\u91cf\uff0c\u66f4\u591a\u7684\u4e9a\u9a6c\u900a\u7528\u6237\u8d2d\u4e70\uff0c\u4ece\u800c\u8fbe\u5230\u6b63\u5411\u5faa\u73af\u3002<\/p>\n<p>\u4e0d\u540c\u7684\u6e20\u9053\uff0c\u7528\u6237\u3001\u5e02\u573a\u89c4\u6a21\u3001\u6f5c\u529b\u90fd\u6709\u5dee\u5f02\u3002<\/p>\n<figure id=\"attachment_1060\" aria-describedby=\"caption-attachment-1060\" style=\"width: 1067px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1060 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/05\/marketplace-pulse-\u8c61\u9650\u56fe.png\" alt=\"marketplace pulse \u8c61\u9650\u56fe\" width=\"1067\" height=\"716\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/marketplace-pulse-\u8c61\u9650\u56fe.png 1067w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/marketplace-pulse-\u8c61\u9650\u56fe-300x201.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/marketplace-pulse-\u8c61\u9650\u56fe-1024x687.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/marketplace-pulse-\u8c61\u9650\u56fe-768x515.png 768w\" data-sizes=\"(max-width: 1067px) 100vw, 1067px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1067px; --smush-placeholder-aspect-ratio: 1067\/716;\" \/><figcaption id=\"caption-attachment-1060\" class=\"wp-caption-text\">Source: Marketplace Pulse<\/figcaption><\/figure>\n<p>Jungle Scout \u7684<a href=\"https:\/\/www.junglescout.com\/consumer-trends\/\" target=\"_blank\" rel=\"noopener\">\u8c03\u67e5\u6570\u636e<\/a>\u663e\u793a\uff0c\u76f8\u6bd4\u6c83\u5c14\u739b\u7b49\u5176\u4ed6\u96f6\u552e\u5546\uff0c\u6d88\u8d39\u8005\u559c\u6b22\u5728\u4e9a\u9a6c\u900a\u8d2d\u4e70\u827a\u672f\u54c1\u3001\u5de5\u827a\u54c1, \u6c7d\u8f66\u96f6\u4ef6\u548c\u914d\u4ef6\uff0c\u4e66\u7c4d\uff0c\u7535\u5b50\u4ea7\u54c1\uff0c\u5065\u8eab\u7528\u54c1\uff0c\u4ee5\u53ca\u529e\u516c\u7528\u54c1\u3002\u4ed6\u4eec\u66f4\u503e\u5411\u4e8e\u5728 Walmart.com \u8d2d\u4e70\u5fc5\u9700\u54c1\uff0c\u5982\u5a74\u513f\u7528\u54c1\u3001\u6e05\u6d01\u7528\u54c1\u3001\u6742\u8d27\u3002<\/p>\n<p><strong>\u7ebf\u4e0b\u6e20\u9053<\/strong><\/p>\n<p>\u9664\u4e86\u7ebf\u4e0a\uff0c\u7ebf\u4e0b\u6e20\u9053\u4e5f\u4e0d\u5bb9\u5ffd\u89c6\u3002\u636e <a href=\"https:\/\/www.wsj.com\/articles\/the-pandemic-was-supposed-to-push-all-shopping-online-it-didnt-11650081652\" target=\"_blank\" rel=\"noopener\">WSJ \u62a5\u9053<\/a>\uff0c\u75ab\u60c5\u672c\u5e94\u63a8\u52a8\u6240\u6709\u7684\u7f51\u4e0a\u8d2d\u7269\u3002\u4f46\u4e8b\u5b9e\u5e76\u975e\u5982\u6b64\u2014\u2014\u4e00\u4e9b\u987e\u5ba2\u5df2\u7ecf\u56de\u5230\u5b9e\u4f53\u5546\u5e97\u30022020\u5e74\u7b2c\u4e8c\u5b63\u5ea6\uff0c\u968f\u7740\u5c45\u5bb6\u63aa\u65bd\u7684\u5b9e\u65bd\uff0c\u7f8e\u56fd\u96f6\u552e\u4e1a\u7ebf\u4e0a\u4efd\u989d\u5360\u6bd4\u589e\u957f\u8d85\u8fc7\u56db\u4e2a\u767e\u5206\u70b9\uff0c\u8fbe\u5230 15.7% \uff0c\u800c\u5230 2021\u5e74\u7b2c\u56db\u5b63\u5ea6\uff0c\u8fd9\u4e00\u4efd\u989d\u5df2\u964d\u81f312.9%\uff0c\u4f7f\u6d88\u8d39\u8005\u7684\u8d2d\u4e70\u4e60\u60ef\u5927\u81f4\u56de\u5230\u4e86\u75ab\u60c5\u524d\u7684\u8d8b\u52bf\u3002<\/p>\n<figure id=\"attachment_1061\" aria-describedby=\"caption-attachment-1061\" style=\"width: 1053px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1061 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/05\/\u7ebf\u4e0a\u9500\u552e\u5360\u6bd4-WSJ.png\" alt=\"\u7f8e\u56fd\u7ebf\u4e0a\u9500\u552e\u5360\u6bd4 WSJ\" width=\"1053\" height=\"709\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/\u7ebf\u4e0a\u9500\u552e\u5360\u6bd4-WSJ.png 1053w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/\u7ebf\u4e0a\u9500\u552e\u5360\u6bd4-WSJ-300x202.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/\u7ebf\u4e0a\u9500\u552e\u5360\u6bd4-WSJ-1024x689.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/\u7ebf\u4e0a\u9500\u552e\u5360\u6bd4-WSJ-768x517.png 768w\" data-sizes=\"(max-width: 1053px) 100vw, 1053px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1053px; --smush-placeholder-aspect-ratio: 1053\/709;\" \/><figcaption id=\"caption-attachment-1061\" class=\"wp-caption-text\">Source: WSJ<\/figcaption><\/figure>\n<p>\u4e9a\u9a6c\u900a\u7ebf\u4e0b\u96f6\u552e\u5e76\u975e\u4e00\u5e06\u98ce\u987a\u3002\u4eca\u5e74 3 \u6708\uff0c<a href=\"https:\/\/www.theverge.com\/2022\/3\/2\/22958745\/amazon-book-4-star-pop-up-physical-retail-locations-closing\" target=\"_blank\" rel=\"noopener\">\u4e9a\u9a6c\u900a\u5ba3\u5e03<\/a>\uff0c\u5176\u5728\u7f8e\u56fd\u548c\u82f1\u56fd\u7684\u6240\u6709 68 \u5bb6\u4e9a\u9a6c\u900a\u56fe\u4e66\u3001\u4e9a\u9a6c\u900a\u56db\u661f\u7ea7\u548c\u4e9a\u9a6c\u900a Popup \u5546\u5e97\u5c06\u88ab\u5173\u95ed\uff0c\u540c\u65f6\u516c\u53f8\u5c06\u91cd\u65b0\u4e13\u6ce8\u4e8e\u5176\u6742\u8d27\u548c\u65f6\u5c1a\u5546\u5e97\u3002\u4e0d\u8fc7\u4e9a\u9a6c\u900a\u5e76\u6ca1\u6709\u5b8c\u5168\u9000\u51fa\u5b9e\u4f53\u5e97\u3002\u516c\u53f8\u5c06\u7ee7\u7eed\u7ecf\u8425\u5176 Amazon Fresh \u548cWhole Foods \u6742\u8d27\u5e97\uff0c\u4ee5\u53ca\u5176 Amazon Go \u65e0\u4eba\u4fbf\u5229\u5e97\u3002<\/p>\n<p>\u968f\u7740\u7ebf\u4e0a\u6d41\u91cf\u6210\u672c\u7684\u6500\u5347\uff0c\u4e00\u4e9b DTC \u54c1\u724c\u4e5f\u5728\u548c Target, Walmart \u7b49\u7b2c\u4e09\u65b9\u96f6\u552e\u5546\u5f00\u5c55\u5408\u4f5c\uff0c\u5e03\u5c40\u7ebf\u4e0b\u4e1a\u52a1\u3002\u53ef\u53c2\u8003 <a href=\"https:\/\/www.businessinsider.com\/what-dtc-brands-need-know-before-launching-in-target-walmart-2022-5\" target=\"_blank\" rel=\"noopener\">Insider<\/a> \u62a5\u9053\u3002<\/p>\n<h3>\u4ef7\u683c<\/h3>\n<p>\u6574\u4f53\u4e0a\uff0c\u4e9a\u9a6c\u900a\u4e0a\u7684\u4ea7\u54c1\u4ef7\u683c\u4fbf\u5b9c\u3002<\/p>\n<p>\u4e9a\u9a6c\u900a\u5356\u5bb6\u7ad9\u5916\u5e38\u7528\u7684 <a href=\"https:\/\/bigbobchang.com\/publisher-dealnews\/\" target=\"_blank\" rel=\"noopener\">deal<\/a> \u5f15\u6d41\uff08\u6298\u6263\u529b\u5ea6\u81f3\u5c11 20% OFF \uff09\u4e5f\u8bf4\u660e\u7528\u6237\u5bf9\u4ef7\u683c\u7684\u654f\u611f\u3002<\/p>\n<p>\u6839\u636e Jungle Scout \u7684 2022 \u5e74\u4e9a\u9a6c\u900a\u5356\u5bb6\u62a5\u544a\uff0c\u5356\u5bb6\u5728\u4e9a\u9a6c\u900a\u4e0a\u5217\u51fa\u7684\u4ea7\u54c1\u4e2d\uff0c\u5927\u7ea6\u6709\u4e00\u534a\u7684\u4ef7\u683c\u572811 \u7f8e\u5143\u81f3 25 \u7f8e\u5143\u4e4b\u95f4\u3002<\/p>\n<figure id=\"attachment_1063\" aria-describedby=\"caption-attachment-1063\" style=\"width: 1222px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1063 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/05\/\u4e9a\u9a6c\u900a\u4ea7\u54c1\u4ef7\u683c\u533a\u95f4.png\" alt=\"\u4e9a\u9a6c\u900a\u4ea7\u54c1\u4ef7\u683c\u533a\u95f4\" width=\"1222\" height=\"643\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/\u4e9a\u9a6c\u900a\u4ea7\u54c1\u4ef7\u683c\u533a\u95f4.png 1222w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/\u4e9a\u9a6c\u900a\u4ea7\u54c1\u4ef7\u683c\u533a\u95f4-300x158.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/\u4e9a\u9a6c\u900a\u4ea7\u54c1\u4ef7\u683c\u533a\u95f4-1024x539.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/\u4e9a\u9a6c\u900a\u4ea7\u54c1\u4ef7\u683c\u533a\u95f4-768x404.png 768w\" data-sizes=\"(max-width: 1222px) 100vw, 1222px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1222px; --smush-placeholder-aspect-ratio: 1222\/643;\" \/><figcaption id=\"caption-attachment-1063\" class=\"wp-caption-text\">Source: Jungle Scout<\/figcaption><\/figure>\n<p>Feedvisor \u7684 2021 \u5e74\u4e9a\u9a6c\u900a\u6d88\u8d39\u8005\u884c\u4e3a\u62a5\u544a (\u57fa\u4e8e 2000+ \u540d\u7f8e\u56fd\u6d88\u8d39\u8005\u7684\u95ee\u5377\u6570\u636e) \u6307\u51fa\uff0c28% \u7684\u6d88\u8d39\u8005\u8bf4\u5728\u7f51\u4e0a\u8d2d\u7269\u65f6\uff0c\u6700\u770b\u91cd\u4fbf\u5b9c\u7684\u4ef7\u683c\uff0c\u800c10 % \u7684\u6d88\u8d39\u8005\u6ce8\u91cd\u514d\u90ae\u3002<\/p>\n<p>\u800c\u5728\u6d4f\u89c8\u4e9a\u9a6c\u900a\u641c\u7d22\u7ed3\u679c\u65f6\uff0c44% \u7684\u6d88\u8d39\u8005\u8868\u793a\uff0c\u4ef7\u683c\u662f\u4ed6\u4eec\u6700\u5173\u6ce8\u7684\u4e8b\u60c5\u3002<\/p>\n<figure id=\"attachment_1064\" aria-describedby=\"caption-attachment-1064\" style=\"width: 835px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1064 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/05\/Price-matters-feedvisor.png\" alt=\"Price matters -feedvisor\" width=\"835\" height=\"315\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/Price-matters-feedvisor.png 835w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/Price-matters-feedvisor-300x113.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/05\/Price-matters-feedvisor-768x290.png 768w\" data-sizes=\"(max-width: 835px) 100vw, 835px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 835px; --smush-placeholder-aspect-ratio: 835\/315;\" \/><figcaption id=\"caption-attachment-1064\" class=\"wp-caption-text\">Source: Feedvisor<\/figcaption><\/figure>\n<p>\u6b64\u5916\uff0c\u4e00\u4e9b\u5a92\u4f53\u4e5f\u8d28\u7591\u4e9a\u9a6c\u900a\u7684\u5962\u4f88\u54c1\u4e1a\u52a1\u3002<\/p>\n<ul>\n<li><a href=\"https:\/\/www.ft.com\/content\/bcc14d0a-a6a5-40bb-b5dc-333e6f3d7775\" target=\"_blank\" rel=\"noopener\">FT<\/a> | Can Amazon upend the luxury sector?<\/li>\n<li><a href=\"https:\/\/www.scmp.com\/lifestyle\/fashion-beauty\/article\/3112257\/why-amazon-failing-selling-luxury-fashion-alibaba\" target=\"_blank\" rel=\"noopener\">SCMP<\/a> | Why Amazon is failing to sell luxury fashion<\/li>\n<li><a href=\"https:\/\/www.glossy.co\/fashion\/amazons-luxury-stores-remains-stagnant\/\" target=\"_blank\" rel=\"noopener\">Glossy<\/a> | 6 months in, Amazon\u2019s Luxury Stores remains stagnant<\/li>\n<\/ul>\n<p>\u4e9a\u9a6c\u900a\u5356\u5bb6\u5728\u505a\u72ec\u7acb\u7ad9\u7684\u65f6\u5019\uff0c\u540c\u6837\u7684\u4ea7\u54c1\uff0c\u72ec\u7acb\u7ad9\u7684\u4ef7\u683c\u5982\u4f55\u8bbe\u7f6e\uff1f<\/p>\n<p>\u4ef7\u683c\u7684\u4e0d\u4e00\u81f4\u53ef\u80fd\u4f1a\u5f15\u8d77\u5ba2\u8bc9\u3002\u8bd5\u60f3\u4e0b\uff0c\u4f5c\u4e3a\u666e\u901a\u6d88\u8d39\u8005\uff0c\u6211\u5728\u5b98\u7f51\u4e70\u7684\u8033\u673a $99, \u7136\u540e\u7b2c\u4e8c\u5929\u65e0\u610f\u53d1\u73b0\u4e9a\u9a6c\u900a\u4e0a\u5b98\u65b9\u5e97\u94fa\u5356 $69\u3002<\/p>\n<p>\u5982\u4f55\u7ba1\u7406\u5b98\u65b9\u5404\u9500\u552e\u6e20\u9053\u4ee5\u53ca\u7b2c\u4e09\u65b9\u96f6\u552e\u6e20\u9053\u7684\u4ef7\u683c\uff0c\u662f\u4e00\u4e2a\u91cd\u8981\u95ee\u9898\u3002<\/p>\n<h3>\u4fc3\u9500 \uff08\u63a8\u5e7f\uff09<\/h3>\n<p>\u63a5\u4e0b\u6765\u6211\u4eec\u4ece\u5b9e\u64cd\u89d2\u5ea6\u8c08\u4e0b\u72ec\u7acb\u7ad9\u7684\u63a8\u5e7f\u3002<\/p>\n<p>\u4e0d\u540c\u516c\u53f8\u7ec4\u7ec7\u7ed3\u6784\u4e0d\u4e00\u6837\uff0c\u5e02\u573a\uff0c\u9500\u552e\uff0c\u54c1\u724c\u90e8\u95e8\u5404\u53f8\u5176\u804c\u3002<\/p>\n<p>\u636e\u7b14\u8005\u89c2\u5bdf\uff0c\u76ee\u524d\u5927\u591a\u6570\u72ec\u7acb\u7ad9\u5546\u5bb6\u5404\u63a8\u5e7f\u6e20\u9053\u5206\u5f00\uff0c Google, Facebook, \u7ea2\u4eba\uff0c\u8054\u76df\u90fd\u4f1a\u6709\u4e0d\u540c\u7684\u63a8\u5e7f\u56e2\u961f\uff0c\u800c EDM \u6709\u7684\u653e\u5230\u8fd0\u8425\u56e2\u961f\u91cc\u9762\uff0c SEO \u53ef\u80fd\u6ca1\u62db\u4e13\u4eba\u505a\uff0c\u8fd0\u8425\u53ea\u505a\u4e9b\u7b80\u5355\u7684 TDK (\u6807\u9898\uff0c\u63cf\u8ff0\uff0c\u5173\u952e\u8bcd\uff09\u4f18\u5316\u800c\u5df2\u3002\u63a8\u5e7f\u7684 KPI \u591a\u6570\u4e5f\u662f\u9500\u552e\u989d\u548c ROI\u3002<\/p>\n<p>\u800c\u4e9a\u9a6c\u900a\u7684\u7ad9\u5916\u63a8\u5e7f\u57fa\u672c\u662f\u7ea2\u4eba\uff0cdeal \u7ad9\uff0c\u6d4b\u8bc4\uff0cFB \u7fa4\u7ec4\u3002\u4e9a\u9a6c\u900a\u7ad9\u5185\u5e7f\u544a\u82b1\u8d39\u5360\u636e\u4e86\u63a8\u5e7f\u9884\u7b97\u7684\u5927\u5934\u3002<\/p>\n<p>\u72ec\u7acb\u7ad9\u7684\u63a8\u5e7f\u4f9d\u8d56\u4e8e\u72ec\u7acb\u7ad9\u8fd9\u4e2a\u8f7d\u4f53\uff0c\u63a8\u5e7f\u7684\u6548\u679c\u548c\u72ec\u7acb\u7ad9\u6574\u4f53\u60c5\u51b5\uff08\u5982\u843d\u5730\u9875\u8bbe\u8ba1\u3001\u7f51\u7ad9\u6d3b\u52a8\u3001\u7f51\u7ad9\u52a0\u8f7d\u901f\u5ea6\uff09\u7d27\u5bc6\u76f8\u5173\u3002<\/p>\n<h4>\u72ec\u7acb\u7ad9\u8bbe\u8ba1<\/h4>\n<p><strong>\u57df\u540d\u8bbe\u8ba1<\/strong><\/p>\n<p>\u597d\u7684\u72ec\u7acb\u7ad9\u4ece\u4e00\u4e2a\u7b80\u5355\u660e\u4e86\u3001\u6613\u4e8e\u8bc6\u522b\/\u6717\u8bfb\/\u8f93\u5165\u3001\u65b9\u4fbf\u8bb0\u5fc6\u7684\u57df\u540d\u5f00\u59cb\u3002<\/p>\n<p>\u597d\u7684\u57df\u540d\u793a\u4f8b<\/p>\n<ul>\n<li>apple.com<\/li>\n<li>shein.com<\/li>\n<li>anker.com<\/li>\n<\/ul>\n<p>\u4e0d\u597d\u7684\u57df\u540d\u793a\u4f8b<\/p>\n<ul>\n<li>jingus.com (\u57df\u540d\u7684 us \u662f usa \u7684\u610f\u601d\u5417\uff0c\u4e1a\u52a1\u662f\u5426\u53ea\u9650\u7f8e\u56fd\uff09<\/li>\n<li>seenebula.com \uff08nebula \u4e3a\u5927\u8bcd\uff0c\u641c\u7d22\u6539\u8bcd\u54c1\u724c\u5b98\u7f51\u6392\u540d\u9760\u540e\uff0c\u53e6\u5916\u662f see + nebular \u8fd8\u662f seen + ebula \u4e5f\u9020\u6210\u56f0\u60d1\uff09<\/li>\n<li>vesta-sleep.com, foscammall.com\uff08\u77ed\u7ebf\u201c-\u201d\u4e0d\u4fbf\u8f93\u5165\uff0c\u4e00\u4e9b\u5546\u5bb6\u5728\u57df\u540d\u91cc\u9762\u52a0\u5165 official, tech, home, sleep, 3d,mall \u7b49\u8bcd\uff0c\u5e76\u6ca1\u6709\u591a\u5927\u5fc5\u8981\u3002\u53ef\u80fd\u8003\u8651 3d, sleep \u8fd9\u4e9b\u54c1\u7c7b\u76f8\u5173\u8bcd\u53ef\u80fd\u5e2e\u52a9\u8054\u60f3\uff0c\u57df\u540d\u8d8a\u7b80\u77ed\u4ef7\u683c\u8d8a\u8d35\uff09<\/li>\n<li>itead.cc,biqu.equipment\uff08\u7535\u5546\u7f51\u7ad9\u4e00\u822c\u662f .com)<\/li>\n<\/ul>\n<p><strong>\u7f51\u7ad9\u8bbe\u8ba1<\/strong><\/p>\n<p>\u4e9a\u9a6c\u900a\u7cbe\u54c1\u5356\u5bb6\u53ef\u80fd\u6709\u591a\u4e2a\u54c1\u724c\u3002<\/p>\n<p>\u6240\u6709\u54c1\u724c\u653e\u5230\u4e00\u4e2a\u7ad9\u70b9\u4e0a\u8fd8\u662f\u5206\u522b\u8bbe\u8ba1\u5355\u72ec\u7684\u7f51\u7ad9\uff1f<br \/>\n\u540c\u4e00\u54c1\u724c\uff0c\u9488\u5bf9\u4e0d\u540c\u5e02\u573a\uff0c\u662f\u5426\u9700\u8981\u5f00\u901a\u76f8\u5e94\u8bed\u79cd\u7684\u56fd\u5bb6\u7ad9\u70b9\uff1f<br \/>\n\u8fd9\u4e9b\u90fd\u662f\u9700\u8981\u8ba4\u771f\u89c4\u5212\u7684\u3002<\/p>\n<p>Cider \u5f00\u901a\u4e86\u591a\u4e2a\u8bed\u79cd\u7684\u7ad9\u70b9\u6700\u540e\u5374\u5c06\u5176\u5bfc\u5411\u4e3b\u7ad9\uff0c\u8be6\u89c1 \u300a<a href=\"https:\/\/bigbobchang.com\/cider-case-study\/\">\u75af\u72c2\u7684 Cider<\/a>\u300b\u3002<\/p>\n<p>Anker \u7684\u72ec\u7acb\u7ad9\u5176\u5b9e\u4e5f\u6709\u4e9b\u6df7\u4e71\u3002<\/p>\n<figure style=\"width: 1111px\" class=\"wp-caption alignnone\"><img decoding=\"async\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/04\/Anker-%E7%8B%AC%E7%AB%8B%E7%AB%99.png\" alt=\"Anker \u72ec\u7acb\u7ad9\" width=\"1111\" height=\"537\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1111px; --smush-placeholder-aspect-ratio: 1111\/537;\" \/><figcaption class=\"wp-caption-text\">Source: BobzNotes<\/figcaption><\/figure>\n<p>\u7f51\u7ad9\u7684\u67b6\u6784\u8bbe\u8ba1\u672c\u662f SEO \u7684\u5de5\u4f5c\uff0c\u4e0d\u8fc7 SEO \u5728\u5f88\u591a\u516c\u53f8\u662f\u7f3a\u5e2d\u7684\u3002<\/p>\n<p>\u7edf\u4e00\u7684\u54c1\u724c\u89c6\u89c9\u5448\u73b0\uff0c\u56fd\u9645\u5316\u548c\u672c\u571f\u5316\u7684\u5e73\u8861\uff0c\u4e0d\u59a8\u5b66\u4e60 Apple \u5b98\u7f51\u3002<\/p>\n<p><strong>\u7f51\u7ad9\u9875\u9762<\/strong><\/p>\n<p>\u9700\u8981\u5f3a\u8c03\u7684\u662f About us \u9875\u9762\u3002<\/p>\n<p>About us \u9875\u9762\u4ecb\u7ecd\u4e86\u54c1\u724c\u6545\u4e8b\u3002\u5e7f\u544a\u4e3b\u53ef\u4ee5\u4ece Google Analytics \u770b\u4e0b\u7528\u6237\u8bbf\u95ee\u8be5\u9875\u9762\u7684\u6570\u636e\uff0c\u901a\u5e38\u60c5\u51b5\u4e0b\uff0c\u7528\u6237\u548c\u5408\u4f5c\u4f19\u4f34\uff08\u8054\u76df\u5ba2\uff0c\u7ea2\u4eba\uff0c\u5a92\u4f53\uff09\u90fd\u4f1a\u67e5\u770b\u8be5\u9875\u9762\u3002<\/p>\n<p>\u6d77\u5916\u54c1\u724c\u5728\u516c\u53f8\u4fe1\u606f\u62ab\u9732\u4e0a\u662f\u6bd4\u8f83\u900f\u660e\u7684\uff0c\u6bd4\u5982\u4f9b\u5e94\u94fe\uff0c\u73af\u4fdd\uff0c\u8054\u7cfb\u65b9\u5f0f\u3002\u4ee5 Allbirds \u4e3a\u4f8b\uff0c<\/p>\n<ul>\n<li><a href=\"https:\/\/www.allbirds.com\/pages\/our-story\" target=\"_blank\" rel=\"noopener\">\u54c1\u724c\u6545\u4e8b<\/a><\/li>\n<li><a href=\"https:\/\/www.allbirds.com\/pages\/sustainable-practices\" target=\"_blank\" rel=\"noopener\">\u53ef\u6301\u7eed<\/a><\/li>\n<li><a href=\"https:\/\/ir.allbirds.com\/\" target=\"_blank\" rel=\"noopener\">\u6295\u8d44\u8005\u5173\u7cfb<\/a><\/li>\n<li><a href=\"https:\/\/www.allbirds.com\/pages\/our-materials-wool\" target=\"_blank\" rel=\"noopener\">\u6750\u6599<\/a><\/li>\n<li><a href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/1104\/4168\/files\/Allbirds_CATSA_Disclosure_FINAL.pdf?v=1606779259\" target=\"_blank\" rel=\"noopener\">California Transparency Act<\/a><\/li>\n<li><a href=\"https:\/\/www.allbirds.com\/pages\/privacy-policy\" target=\"_blank\" rel=\"noopener\">\u9690\u79c1\u9875\u9762<\/a>\u548c<a href=\"https:\/\/www.allbirds.com\/pages\/allbirds-terms-of-use\" target=\"_blank\" rel=\"noopener\">\u4f7f\u7528\u6761\u6b3e<\/a><\/li>\n<\/ul>\n<p>\u81f4\u529b\u4e8e\u6253\u9020\u54c1\u724c\u7684\u4e9a\u9a6c\u900a\u5356\u5bb6\uff0c\u4e0d\u59a8\u5bf9\u6bd4\u72ec\u7acb\u7ad9\u7684 about us \u9875\u9762\u548c\u516c\u53f8\u5b98\u7f51\u7684\u4ecb\u7ecd\u3002\u5bf9\u5916\u7684\u54c1\u724c\u6545\u4e8b\u53ef\u4ee5\u66f4\u4e30\u5bcc\u4e9b\u3002<\/p>\n<h4>\u72ec\u7acb\u7ad9\u63a8\u5e7f<\/h4>\n<p>\u9996\u5148\u8bf4\u4e0b\u7ed3\u8bba\u3002<\/p>\n<p>\u6548\u679c\u6765\u770b\uff0cGoogle\uff0c Facebook \u5e7f\u544a\u662f\u6700\u91cd\u8981\u7684\u4e24\u4e2a\u4ed8\u8d39\u6e20\u9053\u3002\u7136\u540e\u662f\u8054\u76df\u548c\u7ea2\u4eba\uff0cEDM\uff0c\u5176\u4ed6\u5e7f\u544a\u5e73\u53f0 (\u5982 Bing, Yahoo,Pinterest, Criteo, Outbrain \u7b49) \uff0c SEO\uff0c \u793e\u4ea4\u5a92\u4f53\u8fd0\u8425\uff0c\u5b98\u7f51\u535a\u5ba2\u548c\u5176\u4ed6\u3002TikTok \u5e7f\u544a\u7684\u6709\u6548\u6027\u8fd8\u9700\u8981\u9a8c\u8bc1\uff0c\u6b27\u7f8e\u5e02\u573a\u76f4\u64ad\u7535\u5546\u8fd8\u9700\u5e02\u573a\u6559\u80b2\u3002<\/p>\n<p>\u5982\u679c Google \u548c Facebook \u5e7f\u544a\u9500\u91cf\u505a\u4e0d\u8d77\u6765\uff0c\u5176\u4ed6\u6e20\u9053\u4e5f\u5f88\u96be\u6709\u6210\u6548\u3002<\/p>\n<p>\u8054\u76df\u53ca\u7ea2\u4eba\u5408\u4f5c\u4ea7\u751f\u7684\u5185\u5bb9\u6bd4\u5982\u5a92\u4f53\u6d4b\u8bc4\uff0c\u7ea2\u4eba\u56fe\u7247\u3001\u89c6\u9891\uff1b\u5b98\u65b9\u793e\u4ea4\u5a92\u4f53\u3001\u535a\u5ba2\u3001\u793e\u533a\u4e5f\u90fd\u662f\u54c1\u724c\u8d44\u4ea7\uff0c\u5373\u4f7f\u77ed\u671f\u7684\u9500\u91cf\u6548\u679c\u4e0d\u592a\u7406\u60f3\uff0c\u4e5f\u9700\u6301\u7eed\u6295\u5165\u3002<\/p>\n<p>\u53e6\u5916\uff0cEDM \u9700\u8981\u907f\u514d\u90ae\u4ef6\u9891\u7e41\u4ee5\u5bfc\u81f4\u7528\u6237\u9000\u8ba2\u751a\u81f3\u6295\u8bc9\u3002EDM \u7684\u7528\u6237\u4fe1\u606f\u4e5f\u80fd\u7528\u4e8e Google, Facebook \u7b49\u6e20\u9053\u6295\u653e\u518d\u8425\u9500\u5e7f\u544a\u3002\u4e0d\u8fc7\uff0c\u7528\u6237\u9690\u79c1\u4fdd\u62a4\u9700\u8981\u5546\u5bb6\u91cd\u89c6\u3002<\/p>\n<p><strong>\u7ade\u54c1\u5206\u6790<\/strong><\/p>\n<p>\u4e9a\u9a6c\u900a\u5356\u5bb6\u505a\u72ec\u7acb\u7ad9\u524d\uff0c\u53ef\u4ee5\u770b\u4e0b\u7ade\u54c1\u662f\u5426\u5728\u505a\u72ec\u7acb\u7ad9\u3002<\/p>\n<p>\u6216\u8005\u5728 Google \u4e0a\u641c\u7d22\u4ea7\u54c1\u5173\u952e\u8bcd\uff0c\u5982\u679c\u641c\u7d22\u7ed3\u679c\u7b2c\u4e00\u9875\u4ee5\u53ca\u7b2c\u4e8c\u9875\u90fd\u662f Amazon, Walmart \u8fd9\u4e9b\u7b2c\u4e09\u65b9\u5e73\u53f0\uff0c\u90a3\u4e48\u505a\u72ec\u7acb\u7ad9\u96be\u5ea6\u4e5f\u662f\u5f88\u5927\u7684\u3002<\/p>\n<p>\u5782\u76f4\u54c1\u7c7b\u4e0a\u56fd\u5185\u4e5f\u6709\u4e00\u4e9b\u51fa\u8272\u7684\u5356\u5bb6\u3002<\/p>\n<figure id=\"attachment_425\" aria-describedby=\"caption-attachment-425\" style=\"width: 894px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-425 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/Top-China-brands-by-BobzNotes.png\" alt=\"Top China brands by BobzNotes\" width=\"894\" height=\"732\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/Top-China-brands-by-BobzNotes.png 894w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/Top-China-brands-by-BobzNotes-300x246.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/Top-China-brands-by-BobzNotes-768x629.png 768w\" data-sizes=\"(max-width: 894px) 100vw, 894px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 894px; --smush-placeholder-aspect-ratio: 894\/732;\" \/><figcaption id=\"caption-attachment-425\" class=\"wp-caption-text\">Source: BobzNotes<\/figcaption><\/figure>\n<ul>\n<li>\u8033\u673a\u5982 1More, Soundcore, Earfun<\/li>\n<li>\u667a\u80fd\u706f\u6ce1\u5982 Govee<\/li>\n<li>\u667a\u80fd\u624b\u8868\u5982 Amazfit<\/li>\n<li>\u7535\u52a8\u7259\u5237\u5982 Oclean<\/li>\n<li>\u5b89\u9632\u6444\u50cf\u5982 Annke, Reolink<\/li>\n<li>\u6295\u5f71\u4eea\u5982 xgimi, Vankyo<\/li>\n<li>\u7535\u52a8\u6ed1\u677f\u5982 Segway<\/li>\n<li>\u6237\u5916\u5145\u7535\u5982 Bluetti, Ecoflow<\/li>\n<li>\u624b\u673a\u58f3\u5982 ESR<\/li>\n<li>\u5bb6\u5c45\u5982 Outer<\/li>\n<li>3D \u6253\u5370\u5982 Creality, Anycubic, Snapmaker<\/li>\n<\/ul>\n<p>\u4e0d\u8fc7\u5782\u76f4\u7ad9\u70b9\u5c0f\u800c\u7f8e\uff0c\u72ec\u7acb\u7ad9\u7684\u6d41\u91cf \uff08\u00a0Similarweb \u6708\u8bbf\u95ee\u6570\uff09\u5f80\u5f80\u5f88\u96be\u8d85\u8fc7\u4e00\u767e\u4e07\u3002\u62d3\u5c55\u54c1\u7c7b\u6216\u8005\u5e02\u573a\u4e5f\u6709\u8f83\u5927\u6311\u6218\u3002<\/p>\n<p><strong>\u5e7f\u544a\u6295\u653e<\/strong><\/p>\n<p>\u8fd9\u91cc\u4e0d\u8c08\u5982\u4f55\u6295\u653e\u5e7f\u544a\u3002<\/p>\n<p>\u800c\u662f\u63d0\u51fa\u4e00\u4e2a\u95ee\u9898\uff1a\u5f53\u5e7f\u544a\u505c\u4e86\u4ee5\u540e\u4f1a\u600e\u4e48\u6837\uff1f<\/p>\n<p>\u4e9a\u9a6c\u900a\u5356\u5bb6\u5982\u679c\u901a\u8fc7\u4e9a\u9a6c\u900a\u83b7\u5f97\u4e86\u4e00\u5b9a\u7684\u7528\u6237\uff0c\u90a3\u4e48\u72ec\u7acb\u7ad9\u4f1a\u6709\u4e00\u4e9b\u76f4\u63a5\u6d41\u91cf\u3002\u5982\u679c\u6709\u4e00\u4e2a SEO \u4e13\u5bb6\u64cd\u76d8\u72ec\u7acb\u7ad9\uff0c\u90a3\u4e48\u4e5f\u4f1a\u6709\u4e00\u5b9a\u7684\u81ea\u7136\u6d41\u91cf\u3002\u8054\u76df\u548c\u7ea2\u4eba\u7b49\u8d44\u6e90\u5408\u4f5c\u4ee5\u53ca\u793e\u5a92\u5b98\u53f7\u6216\u8005\u793e\u7fa4\u4e5f\u4f1a\u4ea7\u751f\u5f15\u8350\u6d41\u91cf\u3002<\/p>\n<p>\u5e7f\u544a\u505c\u4e86\uff0c\u6d88\u8d39\u8005\u8fd8\u8bb0\u5f97\u4f60\u7684\u54c1\u724c\u5417\uff1f\u8fd8\u4f1a\u8d2d\u4e70\u4f60\u7684\u4ea7\u54c1\u5417\uff1f<\/p>\n<p>\u4e5f\u8bb8\uff0c\u662f\u65f6\u5019\u76d8\u70b9\u4f60\u7684\u54c1\u724c\u8d44\u4ea7\u4e86\u3002<\/p>\n<h2>\u603b\u7ed3<\/h2>\n<figure id=\"attachment_420\" class=\"wp-caption alignnone\" aria-describedby=\"caption-attachment-420\"><figcaption id=\"caption-attachment-420\" class=\"wp-caption-text\"><\/figcaption><\/figure>\n<figure id=\"attachment_335\" class=\"wp-caption alignnone\" aria-describedby=\"caption-attachment-335\"><\/figure>\n<p>\u7528\u4e00\u5f20\u56fe\u548c\u4e00\u4e2a\u7ecf\u5e38\u88ab\u8054\u76df\u5ba2\u95ee\u5230\u7684\u95ee\u9898\u4f5c\u4e3a\u603b\u7ed3\u3002<\/p>\n<p><img decoding=\"async\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/12\/SHEIN-Model.png\" alt=\"SHEIN Model\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/p>\n<p>\u8bf7\u95ee\u4f60\u7684\u8425\u9500\u76ee\u6807\u662f\u4ec0\u4e48\uff1f\u4f60\u6709\u591a\u5c11\u9884\u7b97\uff1f<\/p>\n<h3><strong>\u63a8\u8350\u9605\u8bfb<\/strong><\/h3>\n<p><strong>\u4e66\u7c4d<\/strong><\/p>\n<ul>\n<li><em>The Everything Store<\/em> by\u00a0 Brad Stone (\u4e2d\u6587\u4e66\u540d\u300a\u4e00\u7f51\u6253\u5c3d\u300b\uff09<\/li>\n<li><em>Amazon Unbound<\/em> by Brad Stone \uff08\u4e2d\u6587\u4e66\u540d\u300a\u8d1d\u4f50\u65af\u4f20 : \u8d1d\u4f50\u65af\u53ca\u65e0\u8fb9\u754c\u7684\u4e9a\u9a6c\u900a\u300b\uff09<\/li>\n<\/ul>\n<p><strong>\u6587\u7ae0<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/bigbobchang.com\/amazon-vs-shopify\/\" target=\"_blank\" rel=\"noopener\">BobzNotes<\/a>\u00a0| \u8c08\u4e9a\u9a6c\u900a\u5356\u5bb6\u8f6c\u578b\u72ec\u7acb\u7ad9<\/li>\n<li><a href=\"https:\/\/www.amz123.com\/thread-746990.htm\" target=\"_blank\" rel=\"noopener\">\u51fa\u6d77\u540c\u5b66\u4f1a<\/a>\u00a0| Anker \u548c SheIn \u7684\u6a21\u5f0f\u5bf9\u6211\u4eec\u6709\u4ec0\u4e48\u6307\u5bfc\u610f\u4e49\uff1f<\/li>\n<li><a href=\"https:\/\/www.modernretail.co\/startups\/dtc-briefing-how-the-growth-playbook-for-todays-dtc-brands-has-changed\/\" target=\"_blank\" rel=\"noopener\">Modern Retail<\/a> | How the growth playbook for today\u2019s DTC brands has changed<\/li>\n<li><a href=\"https:\/\/www.ft.com\/content\/f955720e-ffe8-4770-8677-832950f2ab4c\" target=\"_blank\" rel=\"noopener\">FT<\/a> | Amazon hits US sellers with surcharge to offset inflation and fuel costs<\/li>\n<li><a href=\"https:\/\/www.wsj.com\/articles\/the-pandemic-was-supposed-to-push-all-shopping-online-it-didnt-11650081652\" target=\"_blank\" rel=\"noopener\">WSJ<\/a> | The Pandemic Was Supposed to Push All Shopping Online. It Didn\u2019t.<\/li>\n<li><a href=\"https:\/\/www.wsj.com\/articles\/small-businesses-lose-confidence-in-u-s-economy-11653211803?mod=hp_lead_pos1\" target=\"_blank\" rel=\"noopener\">WSJ<\/a> | Small Businesses Lose Confidence in U.S. Economy<\/li>\n<li><a href=\"https:\/\/weekly.caixin.com\/2022-05-06\/101880875.html\" target=\"_blank\" rel=\"noopener\">\u8d22\u65b0\u5468\u520a<\/a> | \u51fa\u53e3\u4e3a\u4f55\u964d\u901f<\/li>\n<li><a href=\"https:\/\/weekly.caixin.com\/2022-05-14\/101884920.html\" target=\"_blank\" rel=\"noopener\">\u8d22\u65b0\u5468\u520a<\/a> | \u65b0\u6d88\u8d39\u56de\u5f52\u4f20\u7edf<\/li>\n<li><a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2022-05-12\/shein-s-breakneck-growth-slows-testing-100-billion-valuation\" target=\"_blank\" rel=\"noopener\">Businessweek<\/a> | Shein\u2019s Breakneck Growth Slows, Testing $100 Billion Valuation<\/li>\n<\/ul>\n<p><strong>\u89c6\u9891<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=h_Hj3u2d5N0&amp;ab_channel=PrivateLabelLegion-TimJordanandNormFarrar\" target=\"_blank\" rel=\"noopener\">Private Label Legion<\/a> | Top 5 Mistakes Amazon Sellers Make Selling on Shopify<\/li>\n<\/ul>\n<p><strong>\u62a5\u544a<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2022\/02\/The-State-of-the-Amazon-Seller-2022-Jungle-Scout.pdf\" target=\"_blank\" rel=\"noopener\">JungleScout<\/a> | The State of the Amazon Seller 2022<\/li>\n<li><a href=\"https:\/\/www.junglescout.com\/wp-content\/uploads\/2022\/03\/Jungle-Scout-Consumer-Trends-Report-Q1-2022.pdf\" target=\"_blank\" rel=\"noopener\">JungleScout<\/a> | Consumer Trends Report | Q1 2022<\/li>\n<li><a href=\"https:\/\/fv.feedvisor.com\/rs\/656-BMZ-780\/images\/2021-Consumer-Behavior-Report_compressed.pdf?mkt_tok=NjU2LUJNWi03ODAAAAGDX0fWlHVaPbLrqucDDWg3HMFdqyQ4EFUia8OS2jtKeWKYl0JkughpE3nagbo_7s_PnUaTN4E160EyQR06k4bdj1H118_fP0_hB6p-NIy1eDg\" target=\"_blank\" rel=\"noopener\">Feedvisor<\/a> | The 2021 Amazon Consumer Behavior Report<\/li>\n<li><a href=\"https:\/\/www.businessoffashion.com\/articles\/retail\/the-future-of-marketplaces-in-fashion\/\" target=\"_blank\" rel=\"noopener\">BoF<\/a> | The Future of Marketplaces in Fashion<\/li>\n<li><a href=\"https:\/\/www.marketplacepulse.com\/marketplaces-year-in-review-2021\" target=\"_blank\" rel=\"noopener\">Marketplace Pulse<\/a> | Marketplaces Year in Review 2021<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u672c\u6587\u5206\u4e3a\u4e09\u90e8\u5206\uff0c\u7b2c\u4e00\u90e8\u5206\u89e3\u91ca\u4e9a\u9a6c\u900a\u5356\u5bb6\u4e3a\u4ec0\u4e48\u505a\u72ec\u7acb\u7ad9\uff0c\u7b2c\u4e8c\u90e8\u5206\u6307\u51fa\u4e9a\u9a6c\u900a\u5356\u5bb6\u505a\u72ec\u7acb\u7ad9\u7684\u5e38\u89c1\u9519\u8bef\uff0c\u7b2c\u4e09\u90e8\u5206\u4ece\u8425\u9500\u7ec4\u5408 4P \uff08\u4ea7\u54c1\u3001\u6e20\u9053\u3001\u4ef7\u683c\u3001\u4fc3\u9500\uff09\u8c08\u4e9a\u9a6c\u900a\u5356\u5bb6\u5982\u4f55\u505a\u72ec\u7acb\u7ad9\u3002 \u672c\u6587\u4e2d\u4e9a\u9a6c\u900a\u5356\u5bb6\u4e3b\u8981\u6307\u4e13\u6ce8\u7cbe\u54c1\u3001\u6253\u9020\u54c1\u724c\u7684\u5356\u5bb6\uff0c\u672c\u6587\u4e0d\u6d89\u53ca\u94fa\u8d27\u7c7b\u578b\u7684\u4e9a\u9a6c\u900a\u5356\u5bb6\u3001\u7ad9\u7fa4\u6d4b\u6b3e\u7684\u72ec\u7acb\u7ad9\u6a21\u5f0f\uff0c\u672c\u6587\u8c08\u53ca\u7684\u5efa\u7ad9\u5de5\u5177\u4e3b\u8981\u662f Shopify\uff0c\u6240\u4ee5\u72ec\u7acb\u7ad9\u4e5f\u4f1a\u7528 Shopify \u5e97\u94fa\u4e00\u8bcd\u66ff\u4ee3\u3002 \u9605\u8bfb\u6109\u5feb\uff01<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[37],"tags":[31,33,32],"class_list":["post-1041","post","type-post","status-publish","format-standard","hentry","category-amazon-deal","tag-amazon","tag-dtc","tag-shopify"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - 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