{"id":1082,"date":"2022-06-23T09:41:59","date_gmt":"2022-06-23T09:41:59","guid":{"rendered":"https:\/\/bigbobchang.com\/?p=1082"},"modified":"2022-07-06T02:55:29","modified_gmt":"2022-07-06T02:55:29","slug":"brand-branding-faqs","status":"publish","type":"post","link":"https:\/\/bigbobchang.com\/zh\/brand-branding-faqs\/","title":{"rendered":"\u54c1\u724c\u5341\u95ee"},"content":{"rendered":"<blockquote>\n<div class=\"ujudUb\">How many roads must a man walk down<br \/>\nBefore you call him a man?<br \/>\nHow many seas must a white dove sail<br \/>\nBefore she sleeps in the sand?<br \/>\nYes, and how many times must the cannonballs fly<br \/>\nBefore they&#8217;re forever banned?<\/div>\n<div class=\"ujudUb\">The answer, my friend, is blowin&#8217; in the wind<br \/>\nThe answer is blowin&#8217; in the wind&#8230;<\/div>\n<\/blockquote>\n<p>\u5173\u4e8e\u54c1\u724c\u7684 10 \u4e2a\u95ee\u4e0e\u7b54\u3002<\/p>\n<p>\u5f53\u8c08\u54c1\u724c\u7684\u65f6\u5019\uff0c\u6211\u4eec\u5728\u8c08\u4ec0\u4e48\uff1f<\/p>\n<p>Answerthepublic \u7ed9\u4e86\u90e8\u5206\u7b54\u6848\uff1a\u54c1\u724c\u4e0e\u4ea7\u54c1\u3001\u54c1\u724c\u4e0e\u4f01\u4e1a\u3001\u54c1\u724c\u4e0e\u8425\u9500\u3001\u54c1\u724c\u4e0e\u54c1\u724c\u5316\u3002<\/p>\n<p><!--more--><\/p>\n<figure id=\"attachment_1091\" aria-describedby=\"caption-attachment-1091\" style=\"width: 1300px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-1091\" src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/06\/brand-\u76f8\u5173\u8bcd.png\" alt=\"\" width=\"1300\" height=\"1300\" srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/06\/brand-\u76f8\u5173\u8bcd.png 1300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/06\/brand-\u76f8\u5173\u8bcd-300x300.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/06\/brand-\u76f8\u5173\u8bcd-1024x1024.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/06\/brand-\u76f8\u5173\u8bcd-150x150.png 150w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/06\/brand-\u76f8\u5173\u8bcd-768x768.png 768w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/><figcaption id=\"caption-attachment-1091\" class=\"wp-caption-text\">Source: Answerthepublic<\/figcaption><\/figure>\n<h2>\u4e00\u3001\u4ec0\u4e48\u662f\u54c1\u724c\uff1f<\/h2>\n<p>\u7f8e\u56fd\u5e02\u573a\u8425\u9500\u534f\u4f1a\u5bf9\u54c1\u724c\u505a\u4e86\u5982\u4e0b\u7684\u5b9a\u4e49: \u54c1\u724c\u662f\u4e00\u4e2a\u540d\u79f0\u3001\u672f\u8bed\u3001\u6807\u8bb0\u3001\u7b26\u53f7\u3001\u8bbe\u8ba1\uff0c\u6216\u662f\u4e0a\u8ff0\u5143\u7d20\u7684\u7ec4\u5408\uff0c\u7528\u4ee5\u8bc6\u522b\u9500\u552e\u8005\u7684\u5546\u54c1\u6216\u8005\u670d\u52a1\uff0c\u4f7f\u4e4b\u4e0e\u5176\u7ade\u4e89\u5bf9\u624b\u533a\u5206\u5f00\u6765\u3002<\/p>\n<blockquote><p>A brand is a name, term, design, symbol or any other feature that identifies one seller\u2019s goods or service as distinct from those of other sellers.\u2014\u2014AMA<\/p><\/blockquote>\n<p>\u8fd9\u4e2a\u5b9a\u4e49\u5f3a\u8c03\u4e86\u54c1\u724c\u7684\u6709\u5f62\u7684\u5143\u7d20\uff0c\u4f46\u662f\u5e76\u6ca1\u6709\u8bf4\u660e\u54c1\u724c\u5305\u542b\u54c1\u8d28\u3001\u8c03\u6027\u3001\u4fe1\u8a89\u7b49\u4e0d\u76f4\u63a5\u53ef\u89c1\u7684\u90e8\u5206\u3002<\/p>\n<p>\u5e7f\u544a\u4e4b\u7236\u5927\u536b\u00b7\u5965\u683c\u5a01\u8ba4\u4e3a\uff0c\u201c\u54c1\u724c\u662f\u4e00\u79cd\u7efc\u5408\u590d\u6742\u7684\u8c61\u5f81\uff0c\u5b83\u662f\u54c1\u724c\u7684\u5c5e\u6027\u3001\u540d\u79f0\u3001\u5305\u88c5\u3001\u4ef7\u683c\u3001\u5386\u53f2\u3001\u58f0\u8a89\u3001\u5e7f\u544a\u98ce\u683c\u7684\u65e0\u5f62\u7ec4\u5408\u3002\u201d<\/p>\n<h3>\u54c1\u724c\u4e0d\u662f\u4ec0\u4e48<\/h3>\n<p>\u54c1\u724c\u4e0d\u7b49\u4e8e\u5927\u724c\u3001\u540d\u724c\u3002\u6709\u77e5\u540d\u54c1\u724c\u5982 Apple, Huawei, \u4e5f\u6709\u4e0d\u77e5\u540d\u7684\u54c1\u724c\uff0c\u4e0d\u8fc7\u56e0\u4e3a\u4e0d\u77e5\u540d\uff0c\u6240\u4ee5\u4e0d\u4e3a\u4eba\u77e5\u3002<\/p>\n<p>\u54c1\u724c\u4e0d\u7b49\u4e8e\u4ea7\u54c1\u3002\u54c1\u724c\u7684\u542b\u4e49\u6bd4\u4ea7\u54c1\uff08\u6216\u670d\u52a1\uff09\u66f4\u4e3a\u5e7f\u6cdb\u3002\u5f53\u8c08\u5230\u661f\u5df4\u514b\u7684\u65f6\u5019 \uff0c\u6620\u5165\u8111\u6d77\u7684\u9664\u4e86\u5496\u5561\uff0c\u8fd8\u6709\u661f\u5df4\u514b\u7684\u73af\u5883\u6c1b\u56f4\u2014\u2014\u661f\u5df4\u514b\u4f5c\u4e3a\u201c\u7b2c\u4e09\u7a7a\u95f4\u201d\uff0c\u662f\u79fb\u52a8\u529e\u516c\u3001\u4f11\u95f2\u653e\u677e\u7684\u597d\u53bb\u5904\u3002<\/p>\n<p>\u6717\u6d9b\u8bbe\u8ba1\u987e\u95ee\u516c\u53f8\uff08Landor Associates\uff09\u7684\u521b\u59cb\u4eba\u6c83\u5c14\u7279 \u00b7 \u6717\u6d9b\uff08Walter Landor\uff09\u66fe\u8bf4\uff1a\u201c\u4ea7\u54c1\u5236\u9020\u4e8e\u5de5\u5382\uff0c\u54c1\u724c\u521b\u9020\u4e8e\u5fc3\u667a\u3002\u201dWPP \u96c6\u56e2\u7684\u53f2\u8482\u82ac\u00b7\u91d1\u8ba4\u4e3a\uff0c\u201c\u5de5\u5382\u751f\u4ea7\u4ea7\u54c1\uff1b\u987e\u5ba2\u8d2d\u4e70\u54c1\u724c\u3002\u4ea7\u54c1\u53ef\u4ee5\u88ab\u7ade\u4e89\u5bf9\u624b\u590d\u5236\uff1b\u54c1\u724c\u5374\u662f\u72ec\u4e00\u65e0\u4e8c\u7684\u3002\u4ea7\u54c1\u53ef\u4ee5\u5f88\u5feb\u8fc7\u65f6\uff1b\u6210\u529f\u7684\u54c1\u724c\u5374\u53ef\u4ee5\u7ecf\u4e45\u4e0d\u8870\u3002\u201d<\/p>\n<p>\u5728\u300a\u54c1\u724c\u8bbe\u8ba1\u6cd5\u5219\u300b\u4e00\u4e66\u4e2d\uff0c\u4f5c\u8005\u5f62\u8c61\u5730\u5c06\u4ea7\u54c1\u6bd4\u4f5c\u201c\u5f13\u201d\uff0c\u76ee\u6807\u6d88\u8d39\u8005\u662f\u201c\u730e\u7269\u201d\u3002<\/p>\n<figure id=\"attachment_918\" class=\"wp-caption alignnone\" aria-describedby=\"caption-attachment-918\"><img decoding=\"async\" class=\"size-full wp-image-918 lazyloaded\" src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/04\/%E4%BA%A7%E5%93%81%E4%B8%8E%E5%93%81%E7%89%8C.png\" sizes=\"(max-width: 906px) 100vw, 906px\" srcset=\"https:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/04\/\u4ea7\u54c1\u4e0e\u54c1\u724c.png 906w, https:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/04\/\u4ea7\u54c1\u4e0e\u54c1\u724c-300x77.png 300w, https:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/04\/\u4ea7\u54c1\u4e0e\u54c1\u724c-768x197.png 768w\" alt=\"\u4ea7\u54c1\u4e0e\u54c1\u724c\" width=\"906\" height=\"232\" data-srcset=\"https:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/04\/\u4ea7\u54c1\u4e0e\u54c1\u724c.png 906w, https:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/04\/\u4ea7\u54c1\u4e0e\u54c1\u724c-300x77.png 300w, https:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/04\/\u4ea7\u54c1\u4e0e\u54c1\u724c-768x197.png 768w\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/04\/\u4ea7\u54c1\u4e0e\u54c1\u724c.png\" data-sizes=\"(max-width: 906px) 100vw, 906px\" \/><figcaption id=\"caption-attachment-918\" class=\"wp-caption-text\">Source: \u300a\u54c1\u724c\u8bbe\u8ba1\u6cd5\u5219\u300b<\/figcaption><\/figure>\n<p>\u4f01\u4e1a\u5219\u9700\u8981\u4e00\u652f\u5229\u7bad\uff08\u54c1\u724c\u4ef7\u503c\uff09\u4e0e\u201c\u5f13\u201d\u4ea7\u751f\u76f8\u4e92\u4f5c\u7528\u7684\u529b\uff0c\u5229\u7528\u201c\u5c04\u624b\u201d\uff08\u54c1\u724c\u7684\u7cbe\u786e\u5b9a\u4f4d\uff09\u6765\u547d\u4e2d\u201c\u730e\u7269\u201d\u2014\u2014\u5728\u6d88\u8d39\u8005\u5fc3\u76ee\u4e2d\u7559\u4e0b\u6df1\u523b\u5370\u8c61\u3002<\/p>\n<p>\u300a\u54c1\u724c\u7684\u903b\u8f91\u300b\u4e00\u4e66\u4e2d\uff0c\u4f5c\u8005\u4f55\u4f73\u8baf\u5199\u9053\uff0c\u4ee5 Jean-No\u00ebl Kapferer \u4e3a\u4ee3\u8868\u7684\u6b27\u6d32\u5b66\u8005\u7684\u8ba4\u4e3a\u54c1\u724c\u662f\u4ea7\u54c1\u52a0\u4e0a\u4ea7\u54c1\u4e4b\u5916\u7684\u9644\u52a0\u503c\u3002\u6b27\u6d32\u662f\u5962\u4f88\u54c1\u7684\u53d1\u6e90\u5730\uff0c\u5d07\u5c1a\u5de5\u5320\u7cbe\u795e\uff0c\u54c1\u724c\u6d3b\u52a8\u5efa\u7acb\u5728\u4ea7\u54c1\u57fa\u7840\u4e4b\u4e0a\uff0c\u8131\u79bb\u4ea7\u54c1\u8c08\u54c1\u724c\u5219\u662f\u7a7a\u8c08\uff1b\u800c\u4ee5 Kevin L.Keller \u4e3a\u4ee3\u8868\u7684\u7f8e\u56fd\u5b66\u8005\uff0c\u5219\u8ba4\u4e3a\u54c1\u724c\u662f\u4ea7\u54c1\u4e4b\u5916\u7684\u9644\u52a0\u503c\u3002\u7f8e\u56fd\u5de5\u4e1a\u548c\u8d44\u672c\u53d1\u8fbe\uff0c\u4ea7\u54c1\u540c\u8d28\u5316\u4e25\u91cd\uff0c\u54c1\u724c\u521b\u7acb\u5d07\u5c1a\u5e02\u573a\u5bfc\u5411\uff0c\u9760\u8d44\u672c\u5e02\u573a\u8fc5\u901f\u7b79\u96c6\u8d44\u91d1\uff0c\u901a\u8fc7\u54c1\u724c\u5b9e\u73b0\u5dee\u5f02\u5316\uff0c\u56e0\u6b64\u54c1\u724c\u7684\u4f5c\u7528\u8868\u73b0\u4e3a\u4ea7\u54c1\u4e4b\u5916\u7684\u9644\u52a0\u503c\u3002<\/p>\n<p>\u53e6\u5916\u4e5f\u53ef\u4ee5\u5206\u4e3a\u4ea7\u54c1\u9a71\u52a8\u548c\u54c1\u724c\u9a71\u52a8\u3002\u524d\u8005\u5982\u7535\u5b50\u4ea7\u54c1\u5f3a\u8c03\u4ee5\u4ea7\u54c1\u4ef7\u503c\u6765\u9a71\u52a8\u54c1\u724c\uff0c\u540e\u8005\u5982\u5316\u5986\u54c1\u5f3a\u8c03\u4ee5\u9644\u52a0\u503c\u6765\u9a71\u52a8\u54c1\u724c\u3002<\/p>\n<h2>\u4e8c\u3001\u4ec0\u4e48\u662f\u54c1\u724c\u5316\uff1f<\/h2>\n<p>\u54c1\u724c\u662f Brand, \u54c1\u724c\u5316\u662f Branding.\u4e00\u4e2a\u662f\u540d\u8bcd\u4e00\u4e2a\u662f\u52a8\u8bcd\u3002\u54c1\u724c\u5316\u5373\u5982\u4f55\u505a\u54c1\u724c\u3002<\/p>\n<p>\u5362\u6cf0\u5b8f\u5728\u300a\u54c1\u724c\u601d\u60f3\u7b80\u53f2\u300b\u6307\u51fa\uff0c\u54c1\u724c\u5316\u7684\u5b9e\u6218\u5386\u7a0b\u548c\u8fdb\u5316\u8fc7\u7a0b\u4e4b\u4e2d\uff0c\u5448\u73b0\u51fa\u56db\u4e2a\u5173\u952e\u7684\u8282\u70b9\uff1a<\/p>\n<ul>\n<li>\u4ee5\u54c1\u724c\u8bc6\u522b\u4e3a\u4e2d\u5fc3\uff1b \u54c1\u724c\u5316=\u547d\u540d\/\u8bbe\u8ba1\u6807\u8bb0\/\u5851\u9020\u5f62\u8c61\u3002<\/li>\n<li>\u4ee5\u54c1\u724c\u4f20\u64ad\u4e3a\u4e2d\u5fc3\uff1b\u54c1\u724c\u5316=\u54c1\u724c\u521b\u610f+\u5927\u529b\u4f20\u64ad<\/li>\n<li>\u4ee5\u54c1\u724c\u5173\u7cfb\u548c\u4ef7\u503c\u521b\u65b0\u4e3a\u4e2d\u5fc3\uff1b\u54c1\u724c\u5316=\u5f3a\u5316\u987e\u5ba2\u5173\u7cfb\/\u987e\u5ba2\u4f53\u9a8c\u3002\u5982\u661f\u5df4\u514b\u3002<\/li>\n<li>\u4ee5\u5171\u521b\u5171\u4eab\u4e3a\u4e2d\u5fc3\u3002\u54c1\u724c\u5316=\u5171\u521b\u5171\u4eab\u3002\u5982 Airbnb.<\/li>\n<\/ul>\n<h2>\u4e09\u3001\u4ec0\u4e48\u662f\u8425\u9500\u3001\u5e7f\u544a\u3001\u6574\u5408\u8425\u9500\u4f20\u64ad\uff1f<\/h2>\n<p>\u975e\u5e7f\u544a\u8425\u9500\u3001\u65b0\u95fb\u4f20\u64ad\u4e13\u4e1a\u7684\u540c\u5b66\uff0c\u4e0d\u4e00\u5b9a\u80fd\u591f\u5206\u8fa8\u8425\u9500\u3001\u5e7f\u544a\u7684\u5dee\u522b\u3002<\/p>\n<figure id=\"attachment_1092\" aria-describedby=\"caption-attachment-1092\" style=\"width: 731px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1092 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/06\/4p.png\" alt=\"marketing mix 4P\" width=\"731\" height=\"324\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/06\/4p.png 731w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/06\/4p-300x133.png 300w\" data-sizes=\"(max-width: 731px) 100vw, 731px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 731px; --smush-placeholder-aspect-ratio: 731\/324;\" \/><figcaption id=\"caption-attachment-1092\" class=\"wp-caption-text\">Source: Advertising &amp; IMC: Principles &amp; Practice<\/figcaption><\/figure>\n<p>\u8425\u9500\u4e2d\u5e38\u8c08\u5230\u7684 4P (product, price, place, promotion) \u4e3a\u4ea7\u54c1\u3001\u4ef7\u683c\u3001\u6e20\u9053\u3001\u4fc3\u9500\uff08\u63a8\u5e7f\uff09\u3002<\/p>\n<p>\u800c Promotion \u4e3a Marketing Communication (Macom) \u8425\u9500\u4f20\u64ad\u3002Advertising \u5e7f\u544a\u53ea\u662f\u8425\u9500\u4f20\u64ad\u7684\u5de5\u5177\u4e4b\u4e00\u3002<\/p>\n<p>\u8425\u9500\u4f20\u64ad\u8fd8\u5305\u542b<a href=\"https:\/\/bigbobchang.com\/public-relations-guide\/\">\u516c\u5173<\/a>\uff0c\u4eba\u5458\u63a8\u9500\u3001\u9500\u552e\u63a8\u5e7f\u3001\u4e8b\u4ef6\u8425\u9500\u7b49\u3002<\/p>\n<figure id=\"attachment_1093\" aria-describedby=\"caption-attachment-1093\" style=\"width: 592px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1093 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/06\/communication-platform-mkt-mgmt-platform.png\" alt=\"communication platform-mkt mgmt platform\" width=\"592\" height=\"561\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/06\/communication-platform-mkt-mgmt-platform.png 592w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/06\/communication-platform-mkt-mgmt-platform-300x284.png 300w\" data-sizes=\"(max-width: 592px) 100vw, 592px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 592px; --smush-placeholder-aspect-ratio: 592\/561;\" \/><figcaption id=\"caption-attachment-1093\" class=\"wp-caption-text\">Source: Marketing Management<\/figcaption><\/figure>\n<p>\u300a\u5e7f\u544a\u5b66\u539f\u7406\u4e0e\u5b9e\u52a1\u300b\uff08Advertising &amp; IMC: Principles &amp; Practice\uff09\u4e00\u4e66\u5bf9\u6574\u5408\u8425\u9500\u4f20\u64ad\u7684\u5b9a\u4e49\u4e3a\uff0c\u6574\u5408\u8425\u9500\u4f20\u64ad \uff08IMC\uff09\uff0c\u662f\u534f\u8c03\u6240\u6709\u8425\u9500\u4f20\u64ad\u5de5\u5177\u8baf\u606f\u4e0e\u8425\u9500\u7ec4\u5408\u51b3\u7b56\u4fe1\u606f\u7684\u5b9e\u8df5\u3002 IMC \u7684\u4e00\u4e2a\u91cd\u8981\u76ee\u6807\u662f\u4f20\u9012\u5173\u4e8e\u54c1\u724c\u7684\u4e00\u81f4\u4fe1\u606f\u3002<\/p>\n<p>\u6574\u5408\u8425\u9500\u4f20\u64ad\u7b56\u7565\u4e5f\u88ab\u79f0\u4e3a \u201cspeak with one voice\u201d\uff08\u7528\u4e00\u4e2a\u58f0\u97f3\u8bf4\u8bdd\uff09\uff0c\u5373\u8425\u9500\u4f20\u64ad\u7684\u4e00\u5143\u5316\u7b56\u7565\u3002<\/p>\n<p>\u300a\u5f53\u4ee3\u5e7f\u544a\u5b66\u300b \uff08Contemporary Advertising\uff09\u5bf9\u5e7f\u544a\u7684\u5b9a\u4e49\u4e3a\uff0c\u5e7f\u544a\u662f\u7531\u53ef\u8bc6\u522b\u7684\u51fa\u8d44\u4eba\u901a\u8fc7\u5404\u79cd\u5a92\u4ecb\uff0c\u901a\u5e38\u662f\u6709\u507f\u7684\u3001\u6709\u7ec4\u7ec7\u7684\u3001\u7efc\u5408\u7684\u548c\u975e\u4eba\u5458\u6027\u529d\u670d\u7684\uff0c\u8fdb\u884c\u6709\u5173\u4ea7\u54c1\uff08\u5546\u54c1\u3001\u670d\u52a1\u548c\u89c2\u70b9\uff09\u7684\u4fe1\u606f\u4f20\u64ad\u6d3b\u52a8\u3002<\/p>\n<p><a href=\"https:\/\/www.ama.org\/the-definition-of-marketing-what-is-marketing\/\" target=\"_blank\" rel=\"noopener\">\u7f8e\u56fd\u5e02\u573a\u8425\u9500\u534f\u4f1a<\/a>\u5bf9\u8425\u9500\u7684\u5b9a\u4e49\u4e3a\uff0c\u8425\u9500\u662f\u521b\u9020\u3001\u6c9f\u901a\u3001\u4ea4\u4ed8\u548c\u4ea4\u6362\u5bf9\u987e\u5ba2\u3001\u5ba2\u6237\u3001\u5408\u4f5c\u4f19\u4f34\u548c\u6574\u4e2a\u793e\u4f1a\u6709\u4ef7\u503c\u7684\u4ea7\u54c1\u7684\u6d3b\u52a8\u3001\u4e00\u5957\u673a\u6784\u548c\u8fc7\u7a0b\u3002<\/p>\n<h2>\u56db\u3001\u6709\u54ea\u4e9b\u54c1\u724c\u7406\u8bba\uff1f<\/h2>\n<p>\u300a\u54c1\u724c\u601d\u60f3\u7b80\u53f2\u300b\u4e00\u4e66\u4e2d\uff0c\u4f5c\u8005\u9009\u53d6\u4e869 \u4e2a\u5f71\u54cd\u6df1\u8fdc\u7684\u54c1\u724c\u7406\u8bba\u3002<\/p>\n<figure id=\"attachment_1094\" aria-describedby=\"caption-attachment-1094\" style=\"width: 852px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1094 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/06\/\u54c1\u724c\u5b66\u672f\u601d\u60f3.png\" alt=\"\u54c1\u724c\u5b66\u672f\u601d\u60f3\" width=\"852\" height=\"761\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/06\/\u54c1\u724c\u5b66\u672f\u601d\u60f3.png 852w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/06\/\u54c1\u724c\u5b66\u672f\u601d\u60f3-300x268.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/06\/\u54c1\u724c\u5b66\u672f\u601d\u60f3-768x686.png 768w\" data-sizes=\"(max-width: 852px) 100vw, 852px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 852px; --smush-placeholder-aspect-ratio: 852\/761;\" \/><figcaption id=\"caption-attachment-1094\" class=\"wp-caption-text\">Source: \u300a\u54c1\u724c\u601d\u60f3\u7b80\u53f2\u300b<\/figcaption><\/figure>\n<p>\u300a\u54c1\u724c\u5e7f\u544a\u624b\u518c\u300b\u4e00\u4e66\u4e2d\uff0c\u4f5c\u8005\u5217\u4e3e\u4e86 3\u4e2a\u5e7f\u544a\u7b56\u7565\u7406\u8bba\u3002<\/p>\n<p>USP \u7406\u8bba\u3002\u7f57\u745f\u00b7\u91cc\u592b\u65af 1961 \u5e74\u5728\u5176\u91cc\u7a0b\u7891\u5f0f\u7684\u4f5c\u54c1\u300a\u5e7f\u544a\u7684\u73b0\u5b9e\u300b\uff08Reality in Advertising\uff09\u4e2d\u63d0\u51fa\u7684\u72ec\u7279\u7684\u9500\u552e\u4e3b\u5f20\uff08unique selling proposition\uff09\u3002<\/p>\n<p>\u4ea7\u54c1\u5b9a\u4f4d\u3002\u827e\u00b7\u91cc\u65af\u4e0e\u6770\u514b\u00b7\u7279\u52b3\u7279\u4e8e70\u5e74\u4ee3\u65e9\u671f\u5728\u7f8e\u56fd\u300a\u5e7f\u544a\u65f6\u4ee3\u300b\u6742\u5fd7\u4e0a\u53d1\u8868\u7684\u5173\u4e8e\u4ea7\u54c1\u5b9a\u4f4d\u7684\u5212\u65f6\u4ee3\u6587\u7ae0\u3002\u57281980\u5e74\u51fa\u7248\u4e86\u300a\u5b9a\u4f4d\uff1a\u6709\u53f2\u4ee5\u6765\u5bf9\u7f8e\u56fd\u8425\u9500\u5f71\u54cd\u6700\u5927\u7684\u89c2\u5ff5\u300b\uff08Positioning: The Battle for Your Mind\uff09\u3002\u6240\u8c13\u5b9a\u4f4d\uff0c\u5c31\u662f\u8ba9\u54c1\u724c\u5728\u6d88\u8d39\u8005\u5fc3\u667a\u4e2d\u5360\u636e\u6709\u5229\u4f4d\u7f6e\uff0c\u4f7f\u54c1\u724c\u79f0\u4e3a\u67d0\u4e2a\u7c7b\u522b\u6216\u67d0\u79cd\u7279\u6027\u7684\u4ee3\u8868\u54c1\u724c\u3002<\/p>\n<p>\u611f\u6027\u54c1\u724c\u8425\u9500\u3002\u5982\u679c USP \u548c\u4ea7\u54c1\u5b9a\u4f4d\u7b56\u7565\u90fd\u4e0d\u594f\u6548\uff0c\u53ea\u80fd\u8f6c\u5411\u60c5\u611f\u8bc9\u6c42\u3002\u4f8b\u5982\u591a\u82ac\uff08Dove\uff09\u7684\u771f\u7f8e\u884c\u52a8\uff08Real\u00a0Beauty\u00a0Campaign\uff09\u3002<\/p>\n<p>\u300a\u5e7f\u544a\u5b66\u300b\u4e00\u4e66\uff0c\u8ba4\u4e3a\u5e7f\u544a\u7406\u8bba\u53d1\u5c55\u7ecf\u5386\u4e86\u56db\u4e2a\u9636\u6bb5\u3002<\/p>\n<ul>\n<li>20\u4e16\u7eaa40\u5e74\u4ee3\u81f350\u5e74\u4ee3\uff0c\u4ee5\u7f57\u745f\u00b7\u745e\u592b\u65af\u63d0\u51fa\u7684\u72ec\u7279\u9500\u552e\u4e3b\u5f20\u7406\u8bba\uff08USP\uff09\u3002<\/li>\n<li>\u8d77\u59cb\u4e8e20\u4e16\u7eaa60\u5e74\u4ee3\uff0c\u4ee5\u5927\u536b\u00b7\u5965\u683c\u5a01\u4e3b\u5f20\u7684\u54c1\u724c\u5f62\u8c61\u7406\u8bba\u4e3a\u4ee3\u8868\u7684\u5f62\u8c61\u3002<\/li>\n<li>\u8d77\u59cb\u4e8e20\u4e16\u7eaa70\u5e74\u4ee3\uff0c\u4ee5\u827e\u5c14\u00b7\u91cc\u65af\u548c\u6770\u514b\u00b7\u7279\u52b3\u7279\u63d0\u51fa\u7684\u5b9a\u4f4d\u7406\u8bba\u3002<\/li>\n<li>\u6210\u719f\u4e8e20\u4e16\u7eaa80\u81f390\u5e74\u4ee3\u7684\u7cfb\u7edf\u5f62\u8c61\u5e7f\u544a\u3002<\/li>\n<\/ul>\n<p>\u5173\u4e8e\u54c1\u724c\u5f62\u8c61\u7406\u8bba\u3002\u5927\u536b\u00b7\u5965\u683c\u5a01\u8ba4\u4e3a\uff0c\u54c1\u724c\u5f62\u8c61\u4e0d\u662f\u4ea7\u54c1\u56fa\u6709\u7684\uff0c\u800c\u662f\u6d88\u8d39\u8005\u8054\u7cfb\u4ea7\u54c1\u7684\u8d28\u91cf\u3001\u4ef7\u683c\u3001\u5386\u53f2\u7b49\u5f62\u6210\u7684\u5bf9\u4ea7\u54c1\u7684\u4e00\u79cd\u72ec\u7279\u8ba4\u8bc6\uff0c\u6bcf\u4e00\u5219\u5e7f\u544a\u90fd\u5e94\u662f\u5bf9\u6784\u6210\u6574\u4e2a\u54c1\u724c\u7684\u957f\u671f\u6295\u8d44\u3002\u6d88\u8d39\u8005\u8d2d\u4e70\u7684\u4e0d\u53ea\u662f\u4ea7\u54c1\uff0c\u8fd8\u6709\u627f\u8bfa\u7684\u4ef7\u503c\u548c\u5fc3\u7406\u5229\u76ca\u3002\u5982\u6c83\u5c14\u6c83\u6c7d\u8f66\u7684\u201c\u5b89\u5168\u201d\u7684\u54c1\u724c\u5f62\u8c61\u3002<\/p>\n<h2>\u4e94\u3001\u6709\u54ea\u4e9b\u6743\u5a01\u7684\u54c1\u724c\u6392\u540d\uff1f<\/h2>\n<p><a href=\"https:\/\/interbrand.com\/best-brands\/\" target=\"_blank\" rel=\"noopener\">Interbrand<\/a> \u53d1\u5e03\u7684\u5168\u7403\u54c1\u724c\u6392\u540d\u662f\u4e1a\u5185\u8f83\u6743\u5a01\u7684\u3002<\/p>\n<p>\u7535\u5546\u51fa\u6d77\u8fd9\u5757\uff0c Kantar \u8fd1\u51e0\u5e74\u53d1\u5e03\u7684 Top 50 Kantar <a href=\"https:\/\/www.kantar.com\/en-cn\/campaigns\/2021-chinese-global-brand-builders\" target=\"_blank\" rel=\"noopener\">BrandZ\u2122<\/a> Chinese Global Brand Builders \u4e5f\u88ab\u7ecf\u5e38\u5f15\u7528\u3002<\/p>\n<p>\u66f4\u591a\u5185\u5bb9\u53ef\u4ee5\u53c2\u8003 \u300a<a href=\"https:\/\/new.qq.com\/omn\/20220311\/20220311A03CC100.html\" target=\"_blank\" rel=\"noopener\">\u5168\u7403\u4e94\u5927\u6743\u5a01\u54c1\u724c\u4ef7\u503c\u8bc4\u4f30\u673a\u6784\u53ca\u6392\u884c\u699c\u89e3\u8bfb<\/a>\u300b<\/p>\n<h2><strong>\u516d\u3001\u51fa\u6d77\u5546\u5bb6\u662f\u5982\u4f55\u770b\u5f85\u54c1\u724c\uff1f<\/strong><\/h2>\n<p>\u300a\u54c1\u724c\u521b\u9020\u589e\u957f\u300b\u4e2d\u5217\u51fa\u4e86\u96c6\u4e2d\u5e38\u89c1\u7684\u54c1\u724c\u89c2\u5ff5\u3002<\/p>\n<ul>\n<li>\u00b7\u54c1\u724c\u6ca1\u4ec0\u4e48\u7528\uff0c\u4e0d\u9700\u8981\u53bb\u523b\u610f\u7ecf\u8425\u54c1\u724c\u3002\u628a\u4ea7\u54c1\u505a\u597d\uff0c\u7528\u5c3d\u6240\u6709\u806a\u660e\u7684\u529e\u6cd5\uff0c\u5feb\u901f\u4e0a\u91cf\u3001\u5feb\u901f\u5356\u8d27\u5c31\u5bf9\u4e86\u3002\u00b7<\/li>\n<li>\u54c1\u724c\u8fd8\u662f\u91cd\u8981\u7684\uff0c\u4f46\u6295\u8d44\u54c1\u724c\u89c1\u6548\u592a\u6162\uff0c\u8fd8\u4e0d\u5982\u628a\u9884\u7b97\u5148\u6295\u5728\u80fd\u7acb\u5373\u4ea7\u751f\u6548\u679c\u7684\u4e8b\u60c5\u4e0a\u3002\u54c1\u724c\u561b\uff0c\u7b49\u751f\u610f\u7a33\u5b9a\u4e86\uff0c\u9884\u7b97\u5145\u8db3\u4e86\uff0c\u518d\u6765\u597d\u597d\u6295\u8d44\u3002\u00b7<\/li>\n<li>\u54c1\u724c\u662f\u5f88\u91cd\u8981\u7684\uff0c\u4f46\u6548\u679c\u4e5f\u662f\u5f88\u91cd\u8981\u7684\uff0c\u6240\u4ee5\u6211\u4eec\u60f3\u529e\u6cd5\u5b9e\u73b0\u201c\u54c1\u6548\u5408\u4e00\u201d\u5427\uff0c\u5c3d\u91cf\u517c\u987e\uff0c\u4e00\u7bad\u53cc\u96d5\u3002<\/li>\n<\/ul>\n<p>\u4e0a\u8ff0\u57fa\u672c\u7b26\u5408\u51fa\u6d77\u5356\u5bb6\u5bf9\u4e8e\u54c1\u724c\u7684\u6001\u5ea6\u3002<\/p>\n<p>\u51fa\u6d77\u7535\u5546\u4e1a\u52a1\u6a21\u5f0f\u5927\u81f4\u53ef\u4ee5\u5206\u4e3a\u505a Amazon \u7b49\u7b2c\u4e09\u65b9\u5e73\u53f0\u5982 <a href=\"https:\/\/bigbobchang.com\/anker-case-study\/\" target=\"_blank\" rel=\"noopener\">Anker,<\/a> \u505a\u72ec\u7acb\u7ad9\u7684\u5982<a href=\"https:\/\/bigbobchang.com\/shein-case-study\/\" target=\"_blank\" rel=\"noopener\"> SHEIN<\/a>.<\/p>\n<p>\u5e7f\u544a\u8fd9\u5757\uff0c\u4ee5 Google, Facebook, Amazon \u5e7f\u544a\u4e3a\u4e3b\u3002\u5f88\u5c11\u89c1\u5230\u521b\u610f\u5e7f\u544a\u3002\u6bd5\u7adf\u521b\u610f\u5e7f\u544a\u7684\u6210\u672c\u591a\u6570\u5546\u5bb6\u4e5f\u96be\u4ee5\u627f\u53d7\u3002\u8c08\u53ca\u5e7f\u544a\uff0c \u8de8\u5883\u7535\u5546\u7684\u4ece\u4e1a\u4eba\u5458\u53ef\u80fd\u60f3\u5230\u7684\u662f\u5404\u4e2a\u63a8\u5e7f\u6e20\u9053\u6bd4\u5982 Google, Facebook, <a href=\"https:\/\/bigbobchang.com\/affiliate-partner-marketing\/\" target=\"_blank\" rel=\"noopener\">\u8054\u76df<\/a>\uff0c<a href=\"https:\/\/bigbobchang.com\/influencer-marketing-guide\/\" target=\"_blank\" rel=\"noopener\">\u7ea2\u4eba<\/a>\uff0c EDM \u7b49\u7b49\u3002<\/p>\n<p>\u6240\u4ee5\uff0c\u6709\u7684\u4eba\u8bef\u4ee5\u4e3a\u505a\u54c1\u724c\u7b49\u4e8e\u201c\u6253\u54c1\u724c\u5e7f\u544a\u201d\u3002\u76f8\u6bd4\u4e8e\u6548\u679c\u5e7f\u544a\uff0c\u54c1\u724c\u5e7f\u544a\u5ba3\u4f20\u54c1\u724c\u6545\u4e8b\uff0c\u4e0d\u76f4\u63a5\u552e\u5356\u4ea7\u54c1\uff0c\u6bd4\u8f83\u865a\uff0c\u89c1\u6548\u6162\u3002\u800c\u5b9e\u9645\u4e0a\uff0c\u505a\u54c1\u724c\u548c\u6253\u54c1\u724c\u5e7f\u544a\u6839\u672c\u4e0d\u80fd\u5212\u7b49\u53f7\u3002<\/p>\n<p>\u5f53\u5e7f\u544a\u505c\u4e86\u4ee5\u540e\uff0c\u5e7f\u544a\u4e3b\u8fd8\u5269\u4e0b\u4ec0\u4e48\u5462\uff1f<\/p>\n<h2>\u4e03\u3001\u505a\u54c1\u724c\u6709\u4ec0\u4e48\u597d\u5904\uff1f<\/h2>\n<figure id=\"attachment_1095\" aria-describedby=\"caption-attachment-1095\" style=\"width: 943px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-1095 size-full lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/06\/-e1655974883316.png\" alt=\"\u4e3a\u4ec0\u4e48\u9700\u8981\u54c1\u724c\" width=\"943\" height=\"443\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 943px; --smush-placeholder-aspect-ratio: 943\/443;\" \/><figcaption id=\"caption-attachment-1095\" class=\"wp-caption-text\">Source:\u300a\u6218\u7565\u54c1\u724c\u7ba1\u7406\u300b<\/figcaption><\/figure>\n<p>\u5bf9\u6d88\u8d39\u8005\u6765\u8bf4\uff0c\u54c1\u724c\u53ef\u4ee5\u4f7f\u51b3\u7b56\u53d8\u5f97\u5bb9\u6613\uff0c\u964d\u4f4e\u8d2d\u4e70\u98ce\u9669\u3002<\/p>\n<p>\u9762\u5bf9\u7433\u7405\u6ee1\u76ee\u7684\u5546\u54c1\uff0c\u4f18\u79c0\u7684\u54c1\u724c\u4e00\u822c\u4ee3\u8868\u7740\u9ad8\u54c1\u8d28\u3002\u8fd9\u8ba9\u6d88\u8d39\u8005<span class=\"notion-enable-hover\" data-token-index=\"1\" data-reactroot=\"\">\u6709\u6548\u964d\u4f4e\u641c\u7d22\u3001\u9009\u62e9\u4ea7\u54c1\u7684\u6210\u672c<\/span>\uff1b\u800c\u4e00\u5bb6\u4ece\u672a\u542c\u8fc7\u7684\u54c1\u724c\u5728\u8d2d\u4e70\u524d\u53ef\u80fd\u4f1a\u7591\u60d1\u4ea7\u54c1\u9760\u8c31\u5417\uff1f\u6b64\u5916\uff0c\u54c1\u724c\u4e5f\u662f\u4e00\u79cd\u60c5\u611f\u8c61\u5f81\uff0c\u5982\u679c\u7c89\uff0c\u7c73\u7c89\uff0c \u201c\u7d22\u5c3c\u5927\u6cd5\u597d\u201d\u7684\u54c1\u724c\u5d07\u62dc\u3002<\/p>\n<p>\u5bf9\u4f01\u4e1a\u6765\u8bb2\uff0c\u54c1\u724c\u8d77\u5230\u533a\u9694\u7ade\u4e89\u5bf9\u624b\u7684\u4f5c\u7528\uff0c\u6210\u529f\u7684\u54c1\u724c\u53ef\u4ee5\u5efa\u7acb\u8d77\u6d88\u8d39\u8005\u5fe0\u8bda\u5ea6\u3002\u800c\u4e14\u54c1\u724c\u6ea2\u4ef7\u610f\u5473\u7740\u66f4\u9ad8\u7684\u8d22\u52a1\u56de\u62a5\uff0c\u54c1\u724c\u8d44\u4ea7\u4e5f\u662f\u4f01\u4e1a\u7684\u91cd\u8981\u8d44\u4ea7\u3002<\/p>\n<h2>\u516b\u3001\u6253\u9020\u54c1\u724c\u8981\u591a\u5c11\u94b1\uff1f<\/h2>\n<p>\u6253\u9020\u54c1\u724c\u8981\u591a\u5c11\u94b1\uff1f\u8fd9\u4e2a\u95ee\u9898\u6ca1\u6709\u6807\u51c6\u7b54\u6848\u3002<\/p>\n<p>\u4e0d\u8fc7 <a href=\"https:\/\/www.dummies.com\/article\/business-careers-money\/business\/marketing\/how-much-does-branding-cost-145728\/\" target=\"_blank\" rel=\"noopener\"><em>Brand for Dummiess <\/em><\/a>\u7684\u56de\u7b54\u53ef\u4ee5\u4f5c\u4e3a\u53c2\u8003\u3002<\/p>\n<figure id=\"attachment_1096\" aria-describedby=\"caption-attachment-1096\" style=\"width: 974px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1096 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/06\/branding-cost.png\" alt=\"branding cost\" width=\"974\" height=\"553\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/06\/branding-cost.png 974w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/06\/branding-cost-300x170.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/06\/branding-cost-768x436.png 768w\" data-sizes=\"(max-width: 974px) 100vw, 974px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 974px; --smush-placeholder-aspect-ratio: 974\/553;\" \/><figcaption id=\"caption-attachment-1096\" class=\"wp-caption-text\">Source: Branding For Dummies<\/figcaption><\/figure>\n<p>\u591a\u5c11\u9884\u7b97\u505a\u591a\u5c11\u4e8b\u60c5\u3002<\/p>\n<p>\u8fd0\u8425 Shopify \u54c1\u724c\u5b98\u7f51\u7684\u6210\u672c\u4e5f\u53ef\u4ee5\u5982\u4e0b\u62c6\u89e3<\/p>\n<ul>\n<li>\u8fd0\u8425\uff1aLogo\/\u7f51\u7ad9\u8bbe\u8ba1\u3001\u57df\u540d\u8d2d\u4e70\u3001Shopify \u8d39\u7528<\/li>\n<li>\u63a8\u5e7f\uff1a\u5404\u63a8\u5e7f\u6e20\u9053\u5e7f\u544a\u8d39\u7528\u3001\u8425\u9500\u8f6f\u4ef6\u8d39\u7528<\/li>\n<li>\u7269\u6d41\u8d39\u3001\u91c7\u8d2d\u6210\u672c\u3001\u4eba\u529b\u6210\u672c<\/li>\n<li>&#8230;&#8230;<\/li>\n<\/ul>\n<p>\u5c0f\u7c73\u8bf7 \u8457\u540d\u8bbe\u8ba1\u5e08\u539f\u7814\u54c9\u8bbe\u8ba1\u65b0 logo \u82b1\u4e86\u591a\u5c11\u94b1\uff0c\u503c\u5417\uff1f<\/p>\n<p>\u54c1\u724c\u5efa\u8bbe\u53ef\u4ee5\u770b\u4f5c\u662f\u4e00\u9879\u5f00\u652f\uff0c\u4e5f\u53ef\u4ee5\u770b\u4f5c\u662f\u4e00\u9879\u80fd\u591f\u957f\u671f\u63d0\u4f9b\u4ef7\u503c\u7684\u6295\u8d44\u3002<\/p>\n<h2>\u4e5d\u3001\u5982\u4f55\u7b97\u4e00\u4e2a\u6210\u529f\u7684\u54c1\u724c\uff1f<\/h2>\n<p>\u300a<a href=\"https:\/\/www.ogilvy.com\/cn\/eng\/node\/1416\" target=\"_blank\" rel=\"noopener\">\u5965\u7f8e\u7684\u89c2\u70b9 8<\/a> \u300b\u5c06\u4f01\u4e1a\u53d1\u5c55\u5206\u4e3a\u4e09\u4e2a\u9636\u6bb5<\/p>\n<ul>\n<li>\u533a\u683c\u4ea7\u54c1\uff1a \u521d\u521b\u4f01\u4e1a\u548c\u8f6c\u578b\u521d\u671f\u4f01\u4e1a\u5f80\u5f80\u5904\u4e8e\u8fd9\u4e00\u9636\u6bb5\u3002 \u4e00\u5207\u4e3a\u4e86\u9500\u552e\uff0c\u4e00\u5207\u4e3a\u4e86\u6d3b\u4e0b\u53bb\u3002<\/li>\n<li>\u533a\u683c\u4ef7\u503c\uff1a\u5728\u7a33\u56fa\u9635\u5730\u7684\u60c5\u51b5\u4e0b\uff0c\u8c0b\u6c42\u66f4\u5927\u7684\u54c1\u724c\u6ea2\u4ef7\u5e76\u5f00\u59cb\u771f\u6b63\u6253\u9020\u54c1\u724c\u4ef7\u503c\u3002<\/li>\n<li>\u533a\u683c\u4f01\u4e1a\uff1a\u4f01\u4e1a\u57fa\u672c\u5904\u4e8e\u4ea7\u4e1a\u4e3b\u6d41\u5730\u4f4d\uff0c\u9664\u4e86\u5546\u4e1a\u4ef7\u503c\uff0c\u4f01\u4e1a\u7684\u793e\u4f1a\u8d23\u4efb\u66f4\u52a0\u5f70\u663e\u3002<\/li>\n<\/ul>\n<p>\u4e66\u4e2d\u6307\u51fa\u4e86\u56fd\u5185\u516c\u53f8\u7684\u56f0\u5883\u548c\u673a\u9047\u3002<\/p>\n<blockquote><p>\u4e2d\u56fd\u4f01\u4e1a\u76ee\u524d\u5927\u90e8\u5206\u4ecd\u5904\u4e8e\u6c42\u751f\u5b58\u9636\u6bb5\uff0c\u5356\u5f97\u597d\u662f\u6240\u6709\u5de5\u4f5c\u7684\u57fa\u672c\u51fa\u53d1\u70b9\uff0c\u80fd\u5bf9\u5356\u5f97\u597d\u8d77\u76f4\u63a5\u4f5c\u7528\u4e14\u7acb\u523b\u89c1\u6548\u7684\u884c\u4e3a\u624d\u53d1\u88ab\u7eb3\u5165\u4f20\u64ad\u63a8\u5e7f\u7684\u6700\u9ad8\u7b49\u7ea7\u3002\u5426\u5219\u4f60\u53bb\u5f15\u5bfc\u201c\u4f01\u4e1a\u793e\u4f1a\u8d23\u4efb\u201d\u201c\u54c1\u724c\u5927\u7406\u60f3\u201d\u201c\u53d1\u8a00\u4eba\u5236\u5ea6\u5efa\u8bbe\u201d\u7b49\u548c\u4f01\u4e1a\u58f0\u8a89\u7ba1\u7406\u90e8\u7f72\u606f\u606f\u76f8\u5173\u7684\u90e8\u7f72\uff0c\u90fd\u4f1a\u88ab\u5f53\u4f5c\u65e0\u804a\u7684\u95f2\u626f\u3002<\/p>\n<p>\u4e2d\u56fd\u672c\u571f\u54c1\u724c\u6709\u522b\u4e8e\u56fd\u9645\u6210\u719f\u54c1\u724c\u7684\u73b0\u5b9e\u5dee\u5f02\u6027\u662f\uff1a\u591a\u6570\u672c\u571f\u54c1\u724c\u53d1\u5c55\u5386\u53f2\u77ed\uff0c\u54c1\u724c\u529b\u4e0e\u4ea7\u54c1\u5b9e\u529b\u5e76\u672a\u6df1\u5165\u6d88\u8d39\u8005\u5fc3\u667a\u3002\u8fd9\u4e00\u4e8b\u5b9e\u51b3\u5b9a\u4e86\u5b83\u4eec\u5fc5\u987b\u66f4\u52a0\u52a1\u5b9e\u5730\u504f\u91cd\u5e02\u573a\u4efd\u989d\uff0c\u5f31\u5316\u54c1\u724c\u6587\u5316\uff1b\u91cd\u4ea7\u54c1\u9500\u552e\u5c42\u9762\u548c\u4ef7\u683c\u5c42\u9762\u7684\u7ade\u4e89\uff0c\u8f7b\u6587\u5316\u8f93\u51fa\u548c\u54c1\u724c\u4ef7\u503c\u7684\u6253\u9020\u3002<\/p>\n<p>\u8981\u7406\u89e3\u5ba2\u6237\uff0c\u6bd5\u7adf\u5927\u591a\u6570\u4e2d\u56fd\u672c\u571f\u54c1\u724c\u9760\u5356\u4ea7\u54c1\u4e3a\u4e3b\uff0c\u5c24\u5176\u662f\u6c11\u8425\u4f01\u4e1a\uff0c\u5b83\u4eec\u6bcf\u4e00\u5206\u82b1\u51fa\u53bb\u7684\u94b1\u90fd\u5fc5\u987b\u542c\u89c1\u54cd\u3002<\/p><\/blockquote>\n<p>\u300a\u54c1\u724c\u521b\u9020\u589e\u957f\u300b\u4e00\u4e66\uff0c\u4f5c\u8005\u5bf9\u4e8e\u56fd\u5185\u54c1\u724c\u7684\u8425\u9500\u73b0\u72b6\u5982\u662f\u8bf4\u3002<\/p>\n<blockquote><p>\u4e2d\u56fd\u7684\u8425\u9500\u65b9\u5f0f\u4e5f\u5f62\u6210\u4e86\u4e00\u5957\u81ea\u6709\u7684\u903b\u8f91\u4e0e\u8bed\u6c47\u3002\u9020\u8282\u3001\u70ed\u70b9\u3001\u7206\u6b3e\u3001\u7f51\u7ea2\u3001\u76f4\u64ad\u3001\u5e26\u8d27\u3001\u98ce\u53e3\u3001\u88c2\u53d8\u3001\u8fed\u4ee3\u3001\u79c1\u57df\u6d41\u91cf\u3001KOC\uff08\u5173\u952e\u610f\u89c1\u6d88\u8d39\u8005\uff09\u3001IP\uff08\u77e5\u8bc6\u4ea7\u6743\uff09\uff0c\u8fd9\u4e9b\u90fd\u662f\u4e1a\u5185\u4eba\u58eb\u53e3\u8033\u76f8\u4f20\u3001\u6717\u6717\u4e0a\u53e3\u7684\u8425\u9500\u4e13\u4e1a\u672f\u8bed\uff1b\u6bcf\u5e74\u53c8\u4f1a\u5192\u51fa\u51e0\u4e2a\u65b0\u7684\u672f\u8bed\u4e0e\u8bcd\u6c47\uff0c\u66f4\u662f\u4ee4\u4eba\u76ee\u4e0d\u6687\u63a5\u3002<\/p>\n<p>\u7ade\u4e89\u7684\u538b\u529b\u8d8a\u6765\u8d8a\u5927\uff0c\u8425\u9500\u4eba\u5458\u53ea\u80fd\u66f4\u4e13\u6ce8\u5728\u77ed\u671f\u7684\u6548\u76ca\u4e0a\uff0c\u8d8a\u6765\u8d8a\u88ab\u80fd\u7acb\u5373\u770b\u89c1\u6210\u6548\u7684\u4e1a\u7ee9\u6570\u5b57\u8ffd\u7740\u8dd1\u3002\u4e8e\u662f\uff0c\u4e2d\u56fd\u5e02\u573a\u7684\u8425\u9500\u4e16\u754c\uff0c\u8d8a\u6765\u8d8a\u805a\u7126\u4e8e\u523a\u6fc0\u77ed\u671f\u6548\u679c\u3001\u4ec0\u4e48\u6709\u6548\u73a9\u4ec0\u4e48\u7684\u6218\u672f\u6027\u6253\u6cd5\u3002<\/p><\/blockquote>\n<p class=\"LC20lb MBeuO DKV0Md\">\u5f53\u7136\uff0c\u4e5f\u6709\u516c\u53f8\u575a\u6301\u957f\u671f\u4e3b\u4e49\uff0c\u4e5f\u5f53\u7136\u6709\u4eba\u4f1a\u8bf4\u201c\u4ece\u957f\u671f\u770b\uff0c\u6211\u4eec\u90fd\u6b7b\u4e86\u3002\u201d<\/p>\n<h2>\u5341\u3001\u6700\u540e\uff0c\u4f60\u6709\u4ec0\u4e48\u95ee\u9898?<\/h2>\n<p>The answer is blowing in the wind&#8230;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How many roads must a man walk down Before you call him a man? How many seas must a white dove sail Before she sleeps in the sand? Yes, and how many times must the cannonballs fly Before they&#8217;re forever banned? The answer, my friend, is blowin&#8217; in the wind The answer is blowin&#8217; in &hellip; <a href=\"https:\/\/bigbobchang.com\/zh\/brand-branding-faqs\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">\u54c1\u724c\u5341\u95ee<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7,40],"tags":[53,34],"class_list":["post-1082","post","type-post","status-publish","format-standard","hentry","category-bobznotes","category-marketing-tool-guide","tag-brand-term","tag-branding"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u54c1\u724c\u5341\u95ee - 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