{"id":1183,"date":"2022-07-28T11:11:32","date_gmt":"2022-07-28T11:11:32","guid":{"rendered":"https:\/\/bigbobchang.com\/?p=1183"},"modified":"2022-07-28T11:33:06","modified_gmt":"2022-07-28T11:33:06","slug":"seo-learning-guide","status":"publish","type":"post","link":"https:\/\/bigbobchang.com\/zh\/seo-learning-guide\/","title":{"rendered":"SEO \u5b66\u4e60\u6307\u5357"},"content":{"rendered":"<p>\u9605\u8bfb\u5b8c\u8fd9\u7bc7\u6587\u7ae0, \u4f60\u80fd<\/p>\n<p>1.\u638c\u63e1 SEO 101 \u57fa\u7840\u77e5\u8bc6<\/p>\n<p>2.\u5224\u65ad\u4ee3\u7406\u5546\u7684\u4e1a\u52a1\u6c34\u51c6<\/p>\n<p>3.\u8bc4\u4f30 SEO \u57f9\u8bad\u8bfe\u7a0b\u8d28\u91cf<\/p>\n<p>\u9605\u8bfb\u6109\u5feb\uff01<\/p>\n<p><!--more--><\/p>\n<h2>SEO 101<\/h2>\n<p>\u6211\u4eec\u5148\u4ece\u5e38\u89c1\u7684\u672f\u8bed\u5f00\u59cb\u4e86\u89e3 SEO\u3002<\/p>\n<h4>SEO \u5e38\u89c1\u540d\u8bcd<\/h4>\n<ul>\n<li>SEO: Search Engine Optimization, \u641c\u7d22\u5f15\u64ce\u4f18\u5316<\/li>\n<li>SEM: Search Engine Marketing, \u641c\u7d22\u5f15\u64ce\u8425\u9500<\/li>\n<li>PPC: Pay Per Click, \u6309\u70b9\u51fb\u4ed8\u8d39\uff0c\u4e3b\u8981\u662f\u641c\u7d20\u5f15\u64ce\u4e0a\u7684\u5e7f\u544a<\/li>\n<li>SERP: Search Engine Results Pages,\u00a0 \u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u9875\u9762<\/li>\n<li>GSC: Google Search Console,\u00a0 \u539f\u8c37\u6b4c\u7f51\u7ad9\u7ad9\u957f\u5de5\u5177\uff08Google Webmaster Tools\uff09<\/li>\n<li>Backlink: \u5916\u94fe\u6216\u8005\u53cd\u5411\u94fe\u63a5\uff0c\u4ece\u5176\u4ed6\u7f51\u7ad9\u5230\u4f60\u7f51\u7ad9\u7684\u94fe\u63a5\u3002<\/li>\n<li>Link Building\uff1a\u5916\u94fe\u5efa\u8bbe<\/li>\n<li>E-A-T: Expertise, Authoritativeness, and Trustworthiness. \u8be6\u89c1 <a href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/en\/\/searchqualityevaluatorguidelines.pdf\" target=\"_blank\" rel=\"noopener\">Google\u2019s Quality Raters\u2019 Guidelines<\/a><\/li>\n<li>SEO Glossary of Terms by <a href=\"https:\/\/moz.com\/beginners-guide-to-seo\/seo-glossary\" target=\"_blank\" rel=\"noopener\">Moz<\/a><\/li>\n<\/ul>\n<h4>\u4ec0\u4e48\u662f SEO<\/h4>\n<p><strong>SEO<\/strong>, Search Engine Optimization, \u641c\u7d22\u5f15\u64ce\u4f18\u5316\u3002\u5373\u8ba9\u4f60\u7684\u7f51\u7ad9\u51fa\u73b0\u5728\u641c\u7d22\u7ed3\u679c\u9875 \uff08SERP\uff0c search enging result page) \u524d\u9762\uff0c\u8fd9\u79cd\u9488\u5bf9\u641c\u7d22\u5f15\u64ce\u7684\u4f18\u5316\u64cd\u4f5c\uff0c\u4e0d\u4f9d\u9760\u4ed8\u8d39\u5e7f\u544a\uff0c\u4e5f\u53eb organic search \u81ea\u7136\u641c\u7d22\u3002<\/p>\n<p>SEO \u5f80\u5f80\u88ab\u7406\u89e3\u6210\u662f\u514d\u8d39\u7684\uff0c\u4f46\u662f\u5929\u4e0b\u6ca1\u6709\u514d\u8d39\u7684\u5348\u9910\uff0c SEO \u9700\u8981\u6295\u5165\u505a\u5185\u5bb9\uff0c\u505a\u5916\u94fe\uff0c\u8fd8\u6d89\u53ca\u6280\u672f\u5c42\u9762\uff0c\u8fd9\u4e9b\u90fd\u9700\u8981\u6210\u672c\u7684\u3002<\/p>\n<p><strong>SEO VS SEM<\/strong><\/p>\n<p>SEM, Search Enginge Marekting, \u641c\u7d22\u5f15\u64ce\u8425\u9500\u3002<\/p>\n<p>\u4e0e SEO \u7684\u533a\u522b\u5728\u4e8e SEM \u662f paid search \u4ed8\u8d39\u641c\u7d22 , \u6240\u4ee5\u6709\u65f6\u5019\u4e5f\u53eb PPC \uff08pay per click). \u53e6\u5916\u9700\u8981\u6ce8\u610f\u7684\u662f\uff0c\u6709\u7684\u6587\u7ae0\u4f1a\u628a SEO \u7eb3\u5165 SEM \u4e2d\uff1b\u672c\u6587\u4e3a\u7406\u89e3\u65b9\u4fbf\uff0c SEM \u4ec5\u6307\u4ed8\u8d39\u641c\u7d20\u3002<\/p>\n<p>\u4ee5 &#8220;<a href=\"https:\/\/bigbobchang.com\/shein-case-study\/\" target=\"_blank\" rel=\"noopener\">SHEIN<\/a> Clothing&#8221; \u4e3a\u4f8b\uff0c \u4ed8\u8d39\u5e7f\u544a\u6709 Ad \u6807\u8bc6\u3002<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-1186\" src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/07\/shein-clothing.png\" alt=\"shein clothing\" width=\"982\" height=\"763\" srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/07\/shein-clothing.png 982w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/07\/shein-clothing-300x233.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/07\/shein-clothing-768x597.png 768w\" sizes=\"(max-width: 982px) 100vw, 982px\" \/><\/p>\n<h4>\u6709\u54ea\u4e9b\u641c\u7d22\u5f15\u64ce<\/h4>\n<p>\u56fd\u5185\u7528\u767e\u5ea6\uff0c\u4fc4\u7f57\u65af\u7528 Yandex;<br \/>\n\u97e9\u56fd\u7528 Naver, \u65e5\u672c\u6709\u7684\u4eba\u4f1a\u504f\u5411 Yahoo!<br \/>\n\u6709\u7684\u7528\u6237\u5173\u6ce8\u9690\u79c1\uff0c\u4f1a\u7528 DuckDuckGo\uff1b<br \/>\n\u6709\u7684\u7528\u6237\u5728\u610f\u73af\u4fdd\uff0c\u4f1a\u9009\u62e9 ecosia.<\/p>\n<p>\u6839\u636e <a href=\"https:\/\/gs.statcounter.com\/search-engine-market-share\" target=\"_blank\" rel=\"noopener\">Statcounter<\/a> \u7684\u6570\u636e\uff0cGoogle \u7684\u5e02\u573a\u4efd\u989d\u8d85\u8fc7\u4e86 90%\u3002\u6240\u4ee5\u5f53\u6211\u4eec\u8c08\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7684\u65f6\u5019\uff0c\u66f4\u591a\u4ee5 Google \u4e3a\u4e3b\uff1b\u7279\u5b9a\u5e02\u573a\u7684 SEO \u5de5\u4f5c\u9664\u5916\u3002<\/p>\n<figure id=\"attachment_1187\" aria-describedby=\"caption-attachment-1187\" style=\"width: 1798px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1187 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/07\/search-engine-market-share.png\" alt=\"search engine market share\" width=\"1798\" height=\"420\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/07\/search-engine-market-share.png 1798w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/07\/search-engine-market-share-300x70.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/07\/search-engine-market-share-1024x239.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/07\/search-engine-market-share-768x179.png 768w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/07\/search-engine-market-share-1536x359.png 1536w\" data-sizes=\"(max-width: 1798px) 100vw, 1798px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1798px; --smush-placeholder-aspect-ratio: 1798\/420;\" \/><figcaption id=\"caption-attachment-1187\" class=\"wp-caption-text\">Source: statcounter<\/figcaption><\/figure>\n<p>\u6b64\u5916\uff0c YouTube \u4e5f\u88ab\u79f0\u4e3a\u4ec5\u6b21\u4e8e Google \u7684<a href=\"https:\/\/www.cnbc.com\/2020\/11\/14\/how-googles-youtube-became-an-internet-video-giant.html#:~:text=With%20more%20than%20500%20hours,world's%20second%2Dlargest%20search%20engine.\" target=\"_blank\" rel=\"noopener\">\u7b2c\u4e8c\u5927\u641c\u7d22\u5f15\u64ce<\/a>\u3002<a href=\"https:\/\/www.insiderintelligence.com\/content\/where-do-us-consumers-begin-their-product-searches\" target=\"_blank\" rel=\"noopener\">\u8c03\u67e5<\/a>\u663e\u793a\uff0c53% \u7684\u7f8e\u56fd\u6210\u5e74\u4eba\u8868\u793a\uff0c\u4ed6\u4eec\u5728\u8ba1\u5212\u8fdb\u884c\u7ebf\u4e0a\u8d2d\u7269\u65f6\u4f1a\u4ece\u4e9a\u9a6c\u900a\u4e0a\u641c\u7d22\u4ea7\u54c1\u3002<\/p>\n<p>\u5176\u4ed6\u7684\u641c\u7d22\u5f15\u64ce\u53ef\u53c2\u8003\u3002<\/p>\n<ul>\n<li><a href=\"https:\/\/en.wikipedia.org\/wiki\/List_of_search_engines\" target=\"_blank\" rel=\"noopener\">Wikipedia List of search engines<\/a><\/li>\n<li><a href=\"https:\/\/www.searchenginejournal.com\/alternative-search-engines\/271409\/\" target=\"_blank\" rel=\"noopener\">SEJ 20 Great Search Engines You Can Use Instead of Google<\/a><\/li>\n<li><a href=\"https:\/\/www.hongkiat.com\/blog\/100-alternative-search-engines-you-should-know\/\" target=\"_blank\" rel=\"noopener\">100+ Alternative Search Engines You Should Know<\/a><\/li>\n<\/ul>\n<h4>\u641c\u7d22\u5f15\u64ce\u5982\u4f55\u5de5\u4f5c\u7684<\/h4>\n<p>\u7b80\u800c\u8a00\u4e4b\uff0c\u641c\u7d22\u5f15\u64ce\u6709 3 \u4e2a\u4e3b\u8981\u529f\u80fd\u3002<\/p>\n<p><img decoding=\"async\" class=\" lazyloaded\" src=\"https:\/\/i2.wp.com\/www.spyfu.com\/blog\/content\/images\/2019\/11\/Screen-Shot-2019-10-18-at-9.21.57-AM.png?w=474&amp;ssl=1\" alt=\"https:\/\/i2.wp.com\/www.spyfu.com\/blog\/content\/images\/2019\/11\/Screen-Shot-2019-10-18-at-9.21.57-AM.png?w=474&amp;ssl=1\" data-src=\"https:\/\/i2.wp.com\/www.spyfu.com\/blog\/content\/images\/2019\/11\/Screen-Shot-2019-10-18-at-9.21.57-AM.png?w=474&amp;ssl=1\" \/><\/p>\n<ol>\n<li>\u6293\u53d6\uff1a\u7f51\u7edc\u722c\u866b\uff08\u4e5f\u79f0\u4e3a\u641c\u7d22\u5f15\u64ce\u673a\u5668\u4eba\u6216\u8718\u86db\uff09\u4e92\u8054\u7f51\u4e0a\u641c\u7d22\u5185\u5bb9\uff0c\u67e5\u770b\u6570\u636e\u5982 URL\u3001\u7f51\u7ad9\u5730\u56fe\u548c\u4ee3\u7801\uff0c\u4ee5\u53d1\u73b0\u6b63\u5728\u663e\u793a\u7684\u5185\u5bb9\u7c7b\u578b\u3002<\/li>\n<li>\u7d22\u5f15\uff1a\u5b58\u50a8\u548c\u7ec4\u7ec7\u5728\u722c\u884c\u8fc7\u7a0b\u4e2d\u53d1\u73b0\u7684\u5185\u5bb9\u3002<\/li>\n<li>\u6392\u540d\uff1a\u663e\u793a\u6700\u80fd\u56de\u7b54\u641c\u7d22\u8005\u7684\u95ee\u9898\u7684\u6700\u76f8\u5173\u5185\u5bb9\u3002<\/li>\n<\/ol>\n<p>Google \u5b98\u65b9\u5728 <a href=\"https:\/\/developers.google.com\/search\/docs\/basics\/how-search-works\" target=\"_blank\" rel=\"noopener\">The basics of how Search works <\/a>\u4ecb\u7ecd\u4e86 Google \u641c\u7d22\u662f\u5982\u4f55\u8fd0\u4f5c\u7684\u3002<\/p>\n<ol>\n<li><a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/guidelines\/how-search-works#crawling\">\u6293\u53d6<\/a>\uff1aGoogle \u4f1a\u4f7f\u7528\u540d\u4e3a\u201c\u6293\u53d6\u5de5\u5177\u201d\u7684\u81ea\u52a8\u7a0b\u5e8f\u4ece\u4e92\u8054\u7f51\u4e0a\u53d1\u73b0\u5404\u7c7b\u7f51\u9875\uff0c\u5e76\u4e0b\u8f7d\u5176\u4e2d\u7684\u6587\u672c\u3001\u56fe\u7247\u548c\u89c6\u9891\u3002<\/li>\n<li><a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/guidelines\/how-search-works#indexing\">\u7d22\u5f15<\/a>\uff1aGoogle \u4f1a\u5206\u6790\u7f51\u9875\u4e0a\u7684\u6587\u672c\u3001\u56fe\u7247\u548c\u89c6\u9891\u6587\u4ef6\uff0c\u5e76\u5c06\u4fe1\u606f\u5b58\u50a8\u5728\u5927\u578b\u6570\u636e\u5e93 Google \u7d22\u5f15\u4e2d\u3002<\/li>\n<li><a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/guidelines\/how-search-works#serving\">\u5448\u73b0\u641c\u7d22\u7ed3\u679c<\/a>\uff1a\u5f53\u7528\u6237\u5728 Google \u4e2d\u641c\u7d22\u65f6\uff0cGoogle \u4f1a\u8fd4\u56de\u4e0e\u7528\u6237\u67e5\u8be2\u76f8\u5173\u7684\u4fe1\u606f\u3002<\/li>\n<\/ol>\n<p>\u4e5f\u53ef\u4ee5\u53c2\u8003\u8fd9\u652f\u77ed\u7247 <a href=\"https:\/\/www.youtube.com\/watch?v=_0QOePCkyK4&amp;ab_channel=GoogleSearchCentral\" target=\"_blank\" rel=\"noopener\">Google Search Explained <\/a>\u6216\u8005\u8fd9\u90e8\u7535\u5f71 <a href=\"https:\/\/www.youtube.com\/watch?v=tFq6Q_muwG0\" target=\"_blank\" rel=\"noopener\">Trillions of Questions, No Easy Answers.<\/a><\/p>\n<p>Google \u4e5f\u5236\u4f5c\u4e86\u76f8\u5e94\u7684\u9875\u9762\u6765\u56de\u7b54\u8fd9\u4e00\u95ee\u9898\u3002<br \/>\nhttps:\/\/www.google.com\/search\/howsearchworks\/<\/p>\n<blockquote><p>\u201cWe continuously map the web and other sources to connect you to the most relevant, helpful information.\u201d\u2014\u2014Google Search<\/p><\/blockquote>\n<p>\u8bb0\u4f4f\uff1a\u641c\u7d22\u5f15\u64ce\u662f\u4e3a\u7528\u6237\u63d0\u4f9b\u6700\u597d\u7684\u7ed3\u679c\u3002<\/p>\n<h4>\u5173\u4e8e SEO \u7684\u8bef\u89e3<\/h4>\n<p><a href=\"https:\/\/developers.google.com\/search\/docs\/beginner\/do-i-need-seo\" target=\"_blank\" rel=\"noopener\">Google \u5b98\u65b9<\/a>\u6307\u51fa\u4e86\u63d0\u4f9b\u4e86\u4e00\u4e9b SEO \u7684\u5efa\u8bae\u548c\u6ce8\u610f\u4e8b\u9879\u3002<\/p>\n<ul>\n<li>\u6ca1\u6709\u4eba\u53ef\u4ee5\u4fdd\u8bc1\u80fd\u5728 Google \u641c\u7d22\u7ed3\u679c\u4e2d\u6392\u540d\u7b2c\u4e00\u3002<\/li>\n<li>\u8d2d\u4e70\u5916\u94fe\u3002\u8fd9\u8fdd\u53cd\u4e86 Google&#8217;s quality guidelines.<\/li>\n<\/ul>\n<p>SEJ \u7684 <a href=\"https:\/\/www.searchenginejournal.com\/seo-guide\/seo-myths\/\" target=\"_blank\" rel=\"noopener\">26 Common SEO Myths<\/a> \u4e2d\uff0c\u5f15\u7528 Google \u7684 John Muelle \u548c\u5176\u4ed6\u6210\u5458\u7684\u63a8\u7279\uff0c\u6307\u51fa\uff1a<\/p>\n<ul>\n<li>\u57df\u540d\u5e74\u9f84\u4e0d\u662f\u6392\u540d\u56e0\u7d20<\/li>\n<li>Moz \u7684<a href=\"https:\/\/twitter.com\/rjonesx\/status\/1103322658098286592?s=20&amp;t=ItO3hI-30L9OgK3_lq563w\" target=\"_blank\" rel=\"noopener\"> DA<\/a> ( Domain Authority)\u00a0 \u4ee5\u53ca Ahrefs\u2019 Domain Rating and URL Rating \u4e5f\u4e0d\u662f\u6392\u540d\u56e0\u7d20\u3002<\/li>\n<li>\u5916\u94fe\u5e76\u4e0d\u662f SEO \u4e2d\u6700\u91cd\u8981\u7684\u3002<\/li>\n<li>URL \u4e2d\u7684\u5173\u952e\u8bcd\u4e5f\u88ab\u5938\u5927\u4e86\u3002<\/li>\n<\/ul>\n<p>Google \u5b98\u65b9\u5e76\u6ca1\u6709\u516c\u5e03\u6392\u540d\u56e0\u7d20 \uff08ranking factor)\uff0cSEO \u57fa\u672c\u662f\u6309\u7167\u4e1a\u52a1\u6700\u4f73\u5b9e\u8df5\u4e0d\u65ad\u6d4b\u8bd5, \u5bf9\u4e8e Google \u7684\u4e00\u4e9b\u5efa\u8bae\u5e76\u4e0d<a href=\"https:\/\/www.seroundtable.com\/when-seos-disagree-with-google-33191.html\" target=\"_blank\" rel=\"noopener\">\u4e00\u81f4\u8ba4\u540c<\/a>\u3002<\/p>\n<p>SEO \u5e76\u4e0d\u5bb9\u6613\uff0c\u9700\u8981\u957f\u65f6\u95f4\u7684\u6295\u5165\uff0c\u800c\u975e\u7acb\u7aff\u89c1\u5f71\u3001\u4e00\u52b3\u6c38\u9038\u3002<\/p>\n<h2>\u5982\u4f55\u81ea\u5b66 SEO<\/h2>\n<p>\u5148\u5236\u5b9a\u597d\u5b66\u4e60\u76ee\u6807\u548c\u8ba1\u5212\u3002<br \/>\n\u4e3a\u4ec0\u4e48\u5b66\u4e60 SEO\uff1f<br \/>\n\u671f\u671b\u7528\u591a\u957f\u65f6\u95f4\u8fbe\u6210\u600e\u4e48\u6837\u7684\u5b66\u4e60\u6548\u679c\uff1f<br \/>\n\u5728\u884c\u52a8\u524d\u4e0d\u59a8\u60f3\u60f3\u8fd9\u4e9b\u95ee\u9898\u3002<\/p>\n<h4>\u4ece SEO Guide \u5f00\u59cb<\/h4>\n<p>\u5982\u4f55\u5b66\u4e60 SEO? \u76f4\u63a5 Google \u4e00\u4e0b \u3002<\/p>\n<p>\u5728 Google \u4e0a\u641c\u7d22 &#8220;SEO guide&#8221; or \u201cSEO bgeinner guide\u3002<br \/>\n\u6392\u5728\u7b2c\u4e00\u7684\u662f Moz \u7684\u6587\u7ae0\uff0c\u7136\u540e\u662f Google \u5b98\u65b9\u6307\u5357\u00a0<a href=\"https:\/\/developers.google.com\/search\/docs\/beginner\/seo-starter-guide\" target=\"_blank\" rel=\"noopener\">SEO Starter Guide: The Basics<\/a> \u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1188 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/07\/SEO-guide.png\" alt=\"SEO guide\" width=\"1479\" height=\"861\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/07\/SEO-guide.png 1479w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/07\/SEO-guide-300x175.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/07\/SEO-guide-1024x596.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/07\/SEO-guide-768x447.png 768w\" data-sizes=\"(max-width: 1479px) 100vw, 1479px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1479px; --smush-placeholder-aspect-ratio: 1479\/861;\" \/><\/p>\n<p>Moz \u7684 <a href=\"https:\/\/moz.com\/beginners-guide-to-seo\" target=\"_blank\" rel=\"noopener\">The Beginner&#8217;s Guide to SEO<\/a> \u975e\u5e38\u7ecf\u5178\u3002John \u4e5f\u5728\u5176\u63a8\u7279\u4e2d\u63a8\u8350\u8fc7\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-1189 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/07\/john-mu-moz-seo-guide.png\" alt=\"john mu moz seo guide\" width=\"667\" height=\"362\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/07\/john-mu-moz-seo-guide.png 667w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/07\/john-mu-moz-seo-guide-300x163.png 300w\" data-sizes=\"(max-width: 667px) 100vw, 667px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 667px; --smush-placeholder-aspect-ratio: 667\/362;\" \/><\/p>\n<p>Moz \u7684 SEO Guide \u5206\u4e3a 8 \u4e2a\u7ae0\u8282\u3002<\/p>\n<ul>\n<li>CHAPTER 1: SEO 101\u00a0 \u57fa\u7840<\/li>\n<li>CHAPTER 2: How Search Engines Work: Crawling, Indexing, and Ranking \u641c\u7d20\u5f15\u64ce\u5982\u4f55\u8fd0\u4f5c\u7684<\/li>\n<li>CHAPTER 3: Keyword Research \u5173\u952e\u8bcd\u7814\u7a76<\/li>\n<li>CHAPTER 4: On-Page SEO \u9875\u9762\u4f18\u5316<\/li>\n<li>CHAPTER 5: Technical SEO \u6280\u672fSEO<\/li>\n<li>CHAPTER 6: Link Building &amp; Establishing Authority \u5916\u94fe\u5efa\u8bbe<\/li>\n<li>CHAPTER 7: Measuring and Tracking SEO Success \u8861\u91cf\u548c\u8ffd\u8e2a\u6548\u679c<\/li>\n<li>SEO Glossary \u672f\u8bed\u5217\u8868<\/li>\n<\/ul>\n<p>Moz \u8fd8\u63a8\u51fa\u4e86 1 h \u7684 \u89c6\u9891 <a href=\"https:\/\/moz.com\/learn\/seo\/one-hour-guide-to-seo\" target=\"_blank\" rel=\"noopener\">The One-Hour Guide to SEO\u00a0<\/a>\u4ee5\u53ca\u8fdb\u9636\u7248\u7684\u6559\u7a0b <a href=\"https:\/\/moz.com\/professionals-guide-to-seo\" target=\"_blank\" rel=\"noopener\">The Professional&#8217;s Guide to SEO\u3002<\/a><\/p>\n<h4>SEO \u6d41\u7a0b<\/h4>\n<p>Moz \u7684\u524d\u5408\u4f19\u4eba Rand Fishkin, \u88ab\u79f0\u4e3a \u201cWizard of Moz\u201d \u5728 SEO \u6d41\u7a0b\u5f3a\u8c03 SEO \u7b56\u7565\u5e94\u8be5\u57fa\u4e8e\u4f01\u4e1a\u5546\u4e1a\u76ee\u6807\uff0c\u4e86\u89e3\u7528\u6237\u9700\u6c42\uff0c\u6839\u636e\u5173\u952e\u8bcd\u7814\u7a76\u521b\u9020\u7684\u5185\u5bb9\u80fd\u591f\u89e3\u51b3\u7528\u6237\u95ee\u9898\uff0c\u540c\u65f6\u5438\u5f15\u7b2c\u4e09\u65b9\u5e2e\u5fd9\u63a8\u5e7f\uff08\u5916\u94fe\u5efa\u8bbe\uff09\u3002<\/p>\n<p>\u9996\u5148\u5e94\u8be5\u56de\u7b54\u7684\u95ee\u9898\u662f\uff1a\u641c\u7d22\u6d41\u91cf\u5982\u679c\u5e2e\u5fd9\u5b9e\u73b0\u4e1a\u52a1\u76ee\u6807\u3002<\/p>\n<figure id=\"attachment_1193\" aria-describedby=\"caption-attachment-1193\" style=\"width: 1735px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1193 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/07\/SEO-strategy-and-process.png\" alt=\"SEO strategy and process\" width=\"1735\" height=\"559\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/07\/SEO-strategy-and-process.png 1735w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/07\/SEO-strategy-and-process-300x97.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/07\/SEO-strategy-and-process-1024x330.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/07\/SEO-strategy-and-process-768x247.png 768w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/07\/SEO-strategy-and-process-1536x495.png 1536w\" data-sizes=\"(max-width: 1735px) 100vw, 1735px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1735px; --smush-placeholder-aspect-ratio: 1735\/559;\" \/><figcaption id=\"caption-attachment-1193\" class=\"wp-caption-text\">Source: Moz<\/figcaption><\/figure>\n<p><strong>SEO \u65b9\u6cd5\u8bba<\/strong><\/p>\n<p>Moz \u5728 2020 \u75ab\u60c5\u5f00\u59cb\u65f6\uff0c\u514d\u8d39\u5f00\u653e\u4e86\u5176\u539f\u672c\u4ed8\u8d39\u7684\u57f9\u8bad\u8bfe\u7a0b <a href=\"https:\/\/academy.moz.com\/\" target=\"_blank\" rel=\"noopener\">Moz Academy<\/a>\u3002<\/p>\n<p>SEO Fundamentals \u4e2d\u63d0\u51fa\u4e86\u641c\u7d22\u5f15\u64ce\u4f18\u5316\u7684\u65b9\u6cd5\u8bba\u3002<\/p>\n<figure id=\"attachment_1190\" aria-describedby=\"caption-attachment-1190\" style=\"width: 1249px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1190 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/07\/Moz-seo-methodology.png\" alt=\"Moz-seo methodology\" width=\"1249\" height=\"709\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/07\/Moz-seo-methodology.png 1249w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/07\/Moz-seo-methodology-300x170.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/07\/Moz-seo-methodology-1024x581.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/07\/Moz-seo-methodology-768x436.png 768w\" data-sizes=\"(max-width: 1249px) 100vw, 1249px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1249px; --smush-placeholder-aspect-ratio: 1249\/709;\" \/><figcaption id=\"caption-attachment-1190\" class=\"wp-caption-text\">Source<\/figcaption><\/figure>\n<p>\u9996\u5148\u7814\u7a76\uff0c\u786e\u5b9a\u5e03\u6807\uff1b\u7136\u540e\u5ba1\u6838\uff0c\u67e5\u6f0f\u8865\u7f3a\uff1b\u63a5\u7740\u6267\u884c\uff0c\u4f18\u5316\u7f51\u7ad9\uff0c\u5efa\u8bbe\u5916\u94fe\uff0c\u8861\u91cf\u6548\u679c\u3002<\/p>\n<h4>SEO \u65b9\u65b9\u9762\u9762<\/h4>\n<p>\u4e09\u5e74\u524d\u5236\u4f5c\u7684 SEO Guide \u73b0\u5728\u8fd8\u80fd\u9002\u7528\u3002<\/p>\n<figure id=\"attachment_1194\" aria-describedby=\"caption-attachment-1194\" style=\"width: 1774px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1194 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/07\/SEO-Guide-BobzNotes.png\" alt=\"SEO Guide-BobzNotes\" width=\"1774\" height=\"1253\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/07\/SEO-Guide-BobzNotes.png 1774w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/07\/SEO-Guide-BobzNotes-300x212.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/07\/SEO-Guide-BobzNotes-1024x723.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/07\/SEO-Guide-BobzNotes-768x542.png 768w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/07\/SEO-Guide-BobzNotes-1536x1085.png 1536w\" data-sizes=\"(max-width: 1774px) 100vw, 1774px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1774px; --smush-placeholder-aspect-ratio: 1774\/1253;\" \/><figcaption id=\"caption-attachment-1194\" class=\"wp-caption-text\">Source: Bobznotes<\/figcaption><\/figure>\n<p>SEO \u5927\u81f4\u53ef\u4ee5\u5206\u4e3a on-page SEO, off-page SEO, technical SEO, local SEO.<\/p>\n<ul>\n<li>On-page SEO: \u56f4\u7ed5\u5173\u952e\u8bcd\u521b\u4f5c\u4f18\u8d28\u5185\u5bb9\u5982\u7f51\u7ad9 blog, TDK \uff08\u662fTitle\u3001Description\u3001Keywords\uff09\u4f18\u5316 \u7b49<\/li>\n<li>Off-page SEO: \u5916\u94fe\u5efa\u8bbe \uff08link building) \u7b49<\/li>\n<li>Technical SEO: \u7f51\u7ad9\u67b6\u6784 \uff08\u57df\u540d\u3001\u7f51\u7ad9 Sitemap\u3001\u722c\u866b\u89c4\u5219\u3001\u7f51\u7ad9\u52a0\u8f7d\u901f\u5ea6\u3001\u94fe\u63a5\u91cd\u5b9a\u5411\u7b49\uff09<\/li>\n<li>Local SEO: \u62e5\u6709\u7ebf\u4e0b\u5e97\u94fa\u7684\u672c\u5730\u641c\u7d22\u4f18\u5316\uff0c\u6bd4\u5982\u9644\u8fd1\u7684\u836f\u5e97<\/li>\n<\/ul>\n<p><em>The Art of SEO<\/em> \u4e00\u4e66\u53ef\u80fd\u6709\u4e9b\u8fc7\u65f6\uff0c\u4f46\u662f\u8fd8\u662f\u53ef\u4ee5\u501f\u6b64\u5168\u9762\u4e86\u89e3 SEO\u3002\u4f5c\u4e3a\u4e00\u4e2a\u201c\u5b57\u5178\u201d \u4f7f\u7528\uff0c\u4f60\u80fd\u591f\u5feb\u901f\u627e\u5230\u57df\u540d\u6539\u53d8\u3001\u7ad9\u70b9\u8fc1\u79fb\u3001\u56fd\u9645\u5316\u7ad9\u70b9\u548c\u672c\u571f\u5316\u7ad9\u70b9\u7b49\u5b9e\u64cd\u95ee\u9898\u7684\u5e94\u5bf9\u4e4b\u6cd5\u3002<\/p>\n<figure id=\"attachment_1195\" aria-describedby=\"caption-attachment-1195\" style=\"width: 1016px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1195 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/07\/The-Art-of-SEO-book.png\" alt=\"\" width=\"1016\" height=\"614\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/07\/The-Art-of-SEO-book.png 1016w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/07\/The-Art-of-SEO-book-300x181.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/07\/The-Art-of-SEO-book-768x464.png 768w\" data-sizes=\"(max-width: 1016px) 100vw, 1016px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1016px; --smush-placeholder-aspect-ratio: 1016\/614;\" \/><figcaption id=\"caption-attachment-1195\" class=\"wp-caption-text\">Source: The Art of SEO<\/figcaption><\/figure>\n<p>\u968f\u7740\u793e\u4ea4\u5a92\u4f53\u548c\u7535\u5546\u7684\u53d1\u5c55\uff0c\u4e5f\u4f1a\u770b\u5230\u00a0 Youtube SEO, Shopify SEO, TikTok SEO \u7684\u76f8\u5173\u5185\u5bb9\u3002<\/p>\n<p>\u6709\u4e86\u5168\u5c40\u7684\u5927\u81f4\u4e86\u89e3\u540e\uff0c\u5177\u4f53\u5185\u5bb9\u4e5f\u53ef\u4ee5\u518d Google \u67e5\u8be2\u76f8\u5173\u5185\u5bb9\u3002\u89c1\u68ee\u6797\u4e5f\u89c1\u6811\u6728\uff0c\u79cd\u6728\u6210\u6797\u3002<\/p>\n<p>\u5982\u679c\u4f60\u5df2\u7ecf\u6709\u4e86\u57fa\u7840\u77e5\u8bc6\uff0c\u518d\u770b https:\/\/learningseo.io\/ \u5c31\u4e0d\u4f1a\u832b\u7136\u4e0d\u77e5\u6240\u63aa\u3002<\/p>\n<figure style=\"width: 878px\" class=\"wp-caption alignnone\"><img decoding=\"async\" data-src=\"https:\/\/learningseo.io\/wp-content\/uploads\/2022\/07\/learning-seo-roadmap-guides-1-scaled.jpg\" alt=\"Learning SEO Roadmap - Guides, Checklists &amp; Tools\" width=\"878\" height=\"2560\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 878px; --smush-placeholder-aspect-ratio: 878\/2560;\" \/><figcaption class=\"wp-caption-text\">Source: learningseo.io<\/figcaption><\/figure>\n<p>\u201c\u7eb8\u4e0a\u5f97\u6765\u7ec8\u89c9\u6d45\uff0c\u7edd\u77e5\u6b64\u4e8b\u8981\u8eac\u884c\u201d\u3002\u5b66\u4e60 SEO \u7684\u6700\u597d\u65b9\u6cd5\u5c31\u662f\u81ea\u5df1<a href=\".com\/how-to-start-a-wordpress-blog\/\" target=\"_blank\" rel=\"noopener\">\u5efa\u4e2a\u7f51\u7ad9<\/a>\uff0c\u4e0d\u65ad\u9a8c\u8bc1\uff0c\u4e0d\u505c\u6d4b\u8bd5\u3002<\/p>\n<h2>SEO \u5b66\u4e60\u8d44\u6599<\/h2>\n<p>\u9664\u4e86\u4e0a\u9762\u7684\u7f51\u7ad9\uff0c\u4ee5\u4e0b\u7684\u5b66\u4e60\u8d44\u6599\u4e5f\u53ef\u4ee5\u770b\u770b\u3002<\/p>\n<p>Coursera \u4e13\u9879\u8bfe\u7a0b\u00a0 <a href=\"https:\/\/www.coursera.org\/specializations\/seo\" target=\"_blank\" rel=\"noopener\">Search Engine Optimization (SEO) Specialization<\/a><\/p>\n<ol>\n<li>Introduction to Google SEO<\/li>\n<li>Google SEO Fundamentals<\/li>\n<li>Optimizing a Website for Google Search<\/li>\n<li>Advanced Content and Social Tactics to Optimize SEO<\/li>\n<\/ol>\n<p>\u4e0d\u77e5\u4e3a\u4f55\uff0c <a href=\"https:\/\/www.coursera.org\/learn\/seo-strategies\" target=\"_blank\" rel=\"noopener\">Advanced Search Engine Optimization Strategies<\/a> \u4ece\u8fd9\u95e8\u4e13\u9879\u8bfe\u7a0b\u79fb\u9664\u4e86\u3002<\/p>\n<p>\u4ee5\u524d\u5199\u7684 <a href=\"https:\/\/bigbobchang.com\/seo-all-in-one\/\" target=\"_blank\" rel=\"noopener\">SEO All in One<\/a> \u6587\u7ae0\u4e5f\u53ef\u4ee5\u770b\u770b\u3002<\/p>\n<figure id=\"attachment_1196\" aria-describedby=\"caption-attachment-1196\" style=\"width: 1152px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1196 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/07\/SEO-all-in-one-1.png\" alt=\"SEO all in one 1\" width=\"1152\" height=\"618\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/07\/SEO-all-in-one-1.png 1152w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/07\/SEO-all-in-one-1-300x161.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/07\/SEO-all-in-one-1-1024x549.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/07\/SEO-all-in-one-1-768x412.png 768w\" data-sizes=\"(max-width: 1152px) 100vw, 1152px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1152px; --smush-placeholder-aspect-ratio: 1152\/618;\" \/><figcaption id=\"caption-attachment-1196\" class=\"wp-caption-text\">Source: BobzNotes<\/figcaption><\/figure>\n<p>SEO \u4ee5\u53ca\u8425\u9500\u76f8\u5173\u7684\u5de5\u5177\u89c1 <a href=\"https:\/\/bigbobchang.com\/digital-marketing-tools\/\" target=\"_blank\" rel=\"noopener\">Digital Marketing Tools.<\/a><br \/>\nGSC, <a href=\"https:\/\/bigbobchang.com\/ahrefs-guide\/\">ahrefs<\/a>, <a href=\"https:\/\/bigbobchang.com\/semrush-guide\/\">Semrush, <\/a>Screaming Frog \u7b49\u662f\u5e38\u7528\u7684 SEO \u5de5\u5177\u3002<\/p>\n<h2>\u603b\u7ed3<\/h2>\n<p>SEO \u7684\u5b66\u4e60\u4e4b\u65c5\u6ca1\u6709\u5c3d\u5934\u3002<br \/>\n\u4ece Google \u5f00\u59cb\uff01<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u9605\u8bfb\u5b8c\u8fd9\u7bc7\u6587\u7ae0, \u4f60\u80fd 1.\u638c\u63e1 SEO 101 \u57fa\u7840\u77e5\u8bc6 2.\u5224\u65ad\u4ee3\u7406\u5546\u7684\u4e1a\u52a1\u6c34\u51c6 3.\u8bc4\u4f30 SEO \u57f9\u8bad\u8bfe\u7a0b\u8d28\u91cf \u9605\u8bfb\u6109\u5feb\uff01<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[61],"class_list":["post-1183","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO \u5b66\u4e60\u6307\u5357 - BobzNotes<\/title>\n<meta name=\"description\" content=\"\u5982\u4f55\u81ea\u5b66 SEO\uff1f SEO \u5165\u95e8\u56f0\u96be\u5417\uff1f SEO \u548c SEM \u7684\u533a\u522b\u662f\uff1fSEO \u771f\u7684\u662f\u514d\u8d39\u7684\u5417\uff1f \u6709\u54ea\u4e9b SEO \u5b66\u4e60\u8d44\u6599\uff0c 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