{"id":1241,"date":"2022-08-16T08:34:38","date_gmt":"2022-08-16T08:34:38","guid":{"rendered":"https:\/\/bigbobchang.com\/?p=1241"},"modified":"2022-09-06T05:32:50","modified_gmt":"2022-09-06T05:32:50","slug":"brand-to-brand-partnerships","status":"publish","type":"post","link":"https:\/\/bigbobchang.com\/zh\/brand-to-brand-partnerships\/","title":{"rendered":"\u8054\u76df\u8425\u9500: \u54c1\u724c\u4e0e\u54c1\u724c\u5408\u4f5c"},"content":{"rendered":"<p>\u4eca\u5e74\u516d\u4e00\uff0c\u4f60\u4e70\u5230\u4e86\u80af\u5fb7\u57fa\u7684\u53ef\u8fbe\u9e2d\u5417\uff1f<\/p>\n<figure id=\"attachment_1245\" aria-describedby=\"caption-attachment-1245\" style=\"width: 892px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-1245\" src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/08\/\u80af\u5fb7\u57fa\u53ef\u8fbe\u9e2d.png\" alt=\"\u80af\u5fb7\u57fa\u53ef\u8fbe\u9e2d\" width=\"892\" height=\"477\" srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/08\/\u80af\u5fb7\u57fa\u53ef\u8fbe\u9e2d.png 892w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/08\/\u80af\u5fb7\u57fa\u53ef\u8fbe\u9e2d-300x160.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/08\/\u80af\u5fb7\u57fa\u53ef\u8fbe\u9e2d-768x411.png 768w\" sizes=\"(max-width: 892px) 100vw, 892px\" \/><figcaption id=\"caption-attachment-1245\" class=\"wp-caption-text\">Source: Bilibili<\/figcaption><\/figure>\n<p>\u8001\u5e72\u5988\u548c\u817e\u8baf QQ \u98de\u8f66\u8054\u5408\u4f5c\u201c\u4e4c\u9f99\u201d\u4e8b\u4ef6\uff0c\u4f60\u662f\u5426\u8fd8\u6709\u5370\u8c61\u3002<\/p>\n<figure id=\"attachment_1246\" aria-describedby=\"caption-attachment-1246\" style=\"width: 1469px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1246 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/08\/\u817e\u8baf-X-\u8001\u5e72\u5988.png\" alt=\"\u817e\u8baf X \u8001\u5e72\u5988\" width=\"1469\" height=\"663\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/08\/\u817e\u8baf-X-\u8001\u5e72\u5988.png 1469w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/08\/\u817e\u8baf-X-\u8001\u5e72\u5988-300x135.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/08\/\u817e\u8baf-X-\u8001\u5e72\u5988-1024x462.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/08\/\u817e\u8baf-X-\u8001\u5e72\u5988-768x347.png 768w\" data-sizes=\"(max-width: 1469px) 100vw, 1469px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1469px; --smush-placeholder-aspect-ratio: 1469\/663;\" \/><figcaption id=\"caption-attachment-1246\" class=\"wp-caption-text\">Source: Bilibili<\/figcaption><\/figure>\n<p>\u4eca\u5929\uff0c\u6211\u4eec\u804a\u804a\u54c1\u724c\u4e0e\u54c1\u724c\u5408\u4f5c\u3002\u7535\u5546\u51fa\u6d77\u7684\u5546\u5bb6\u4e2d\uff0c\u4e5f\u4e0d\u4e4f\u4e00\u4e9b\u5178\u578b\u6848\u4f8b\u3002<\/p>\n<p><!--more--><\/p>\n<p>\u6bd4\u5982\uff0c\u7535\u5546\u51fa\u6d77\u72ec\u89d2\u517d<a href=\"https:\/\/bigbobchang.com\/shein-case-study\/\">\u00a0SHEIN <\/a>\u548c \u4e9a\u9a6c\u900a\u5927\u5356Aukey \u7684\u5408\u4f5c\u3002Aukey \u5df2\u7ecf\u5165\u9a7b SHEIN, \u5e76\u5f97\u5230 SHEIN \u6d41\u91cf\u6276\u6301\u3002<\/p>\n<figure id=\"attachment_1247\" aria-describedby=\"caption-attachment-1247\" style=\"width: 1848px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1247 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/08\/SHEIN-X-Aukey.png\" alt=\"SHEIN X Aukey\" width=\"1848\" height=\"514\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/08\/SHEIN-X-Aukey.png 1848w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/08\/SHEIN-X-Aukey-300x83.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/08\/SHEIN-X-Aukey-1024x285.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/08\/SHEIN-X-Aukey-768x214.png 768w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/08\/SHEIN-X-Aukey-1536x427.png 1536w\" data-sizes=\"(max-width: 1848px) 100vw, 1848px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1848px; --smush-placeholder-aspect-ratio: 1848\/514;\" \/><figcaption id=\"caption-attachment-1247\" class=\"wp-caption-text\">Source: SHEIN<\/figcaption><\/figure>\n<p>\u6bd4\u5982\uff0c\u88ab\u79f0\u4e3a\u4e9a\u9a6c\u900a\u5145\u7535\u5b9d\u4e00\u54e5\u7684 <a href=\"https:\/\/bigbobchang.com\/anker-case-study\/\">Anker<\/a> \u63a8\u51fa\u4e86\u5b9d\u53ef\u68a6\u8054\u540d\u6b3e\u5145\u7535\u5668\u3002<\/p>\n<figure id=\"attachment_1248\" aria-describedby=\"caption-attachment-1248\" style=\"width: 519px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1248 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/08\/anker-\u5b9d\u53ef\u68a6-\u4eac\u4e1c.png\" alt=\"anker \u5b9d\u53ef\u68a6 \u4eac\u4e1c\" width=\"519\" height=\"528\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/08\/anker-\u5b9d\u53ef\u68a6-\u4eac\u4e1c.png 519w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/08\/anker-\u5b9d\u53ef\u68a6-\u4eac\u4e1c-295x300.png 295w\" data-sizes=\"(max-width: 519px) 100vw, 519px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 519px; --smush-placeholder-aspect-ratio: 519\/528;\" \/><figcaption id=\"caption-attachment-1248\" class=\"wp-caption-text\">Source: JD<\/figcaption><\/figure>\n<p>\u53c8\u6bd4\u5982\uff0c\u81ea\u79f0\u4e3a\u5168\u7403\u6700\u5927\u7ae5\u88c5\u54c1\u724c PatPat \u63a8\u51fa\u7684 \u00a0Looney Tunes \u8054\u540d\u6b3e\u7ae5\u88c5\u3002<\/p>\n<figure id=\"attachment_1249\" aria-describedby=\"caption-attachment-1249\" style=\"width: 742px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1249 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/08\/Patpat-X-LOONYTUNES-ins.png\" alt=\"Patpat X LOONYTUNES ins\" width=\"742\" height=\"734\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/08\/Patpat-X-LOONYTUNES-ins.png 742w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/08\/Patpat-X-LOONYTUNES-ins-300x297.png 300w\" data-sizes=\"(max-width: 742px) 100vw, 742px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 742px; --smush-placeholder-aspect-ratio: 742\/734;\" \/><figcaption id=\"caption-attachment-1249\" class=\"wp-caption-text\">Source: Instagram<\/figcaption><\/figure>\n<p>\u5728\u300a<a href=\"https:\/\/bigbobchang.com\/affiliate-partner-marketing\/\">\u91cd\u65b0\u5b9a\u4e49\u8054\u76df\u8425\u9500<\/a>\u300b\u4e00\u6587\u4e2d\uff0c\u7b14\u8005\u63d0\u51fa\u4e86\u8054\u76df\u548c\u4f19\u4f34\u8425\u9500\u7684 CAMP \u6a21\u578b\uff0c\u8bf4\u660e\u4e86\u8054\u76df\u5ba2\u7684\u591a\u6837\u6027\u3002<\/p>\n<p>\u5148\u4e70\u540e\u4ed8\u00a0\uff08<a href=\"https:\/\/bigbobchang.com\/bnpl-affiliate-marketing\/\" target=\"_blank\" rel=\"noopener\">buy now pay later<\/a>\uff09\u7684\u91d1\u878d\u79d1\u6280\u8d44\u6e90\uff0c\u5f15\u9886\u8054\u76df\u521b\u65b0\u7684\u6280\u672f\u7c7b\u8d44\u6e90 \uff08<a href=\"https:\/\/bigbobchang.com\/affiliate-marketing-technology\/\" target=\"_blank\" rel=\"noopener\">tech publisher<\/a>\uff09\uff0c\u5e03\u5c40\u5185\u5bb9\u7535\u5546\u7684\u79d1\u6280\u3001\u65f6\u5c1a\u3001\u65b0\u95fb\u5a92\u4f53\uff08<a href=\"https:\/\/bigbobchang.com\/mass-media-affiliate-marketing\/\" target=\"_blank\" rel=\"noopener\">mass media<\/a>\uff09\uff0c\u968f\u5904\u53ef\u89c1\u7684\u7ea2\u4eba\u00a0<a href=\"https:\/\/bigbobchang.com\/influencer-marketing-guide\/\" target=\"_blank\" rel=\"noopener\">(influencer<\/a>\/creator\uff09\u63a8\u5e7f\uff0c\u4e9a\u9a6c\u900a\u5e38\u7528\u7684 <a href=\"https:\/\/bigbobchang.com\/publisher-dealnews\/\" target=\"_blank\" rel=\"noopener\">deal<\/a> \u7ad9\u70b9\u4ee5\u53ca\u73b0\u5728\u4e1a\u5185\u70ed\u8bae\u7684\u54c1\u724c\u4e0e\u54c1\u724c\u5408\u4f5c\uff08brand to brand partnerships\uff09\u3002<\/p>\n<h2>\u4ec0\u4e48\u662f Brand to Brand Partnerships<\/h2>\n<p>Brand to brand partnerships\uff0c\u7b80\u79f0 B2B partnerships, \u6709\u7684\u4e5f\u53eb\u4f5c brand collaboration, \u5373\u54c1\u724c\u4e0e\u54c1\u724c\u7684\u5408\u4f5c\u3002<\/p>\n<p><img decoding=\"async\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/05\/CAMP-model-BobzNotes.jpg\" alt=\"CAMP model-BobzNotes\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/><\/p>\n<p>\u6b64\u5916\uff0cB2B \u4e5f\u6709 business to business \u7684\u610f\u601d\uff0c\u6d41\u91cf\u5206\u6790\u8f6f\u4ef6 <a href=\"https:\/\/bigbobchang.com\/similarweb-guide\/\">Similarweb<\/a>, \u8054\u76df\u8425\u9500\u8f6f\u4ef6 Impact \u90fd\u662f\u4f01\u4e1a\u5bf9\u4f01\u4e1a\u7684\u4e1a\u52a1\u6a21\u5f0f\u3002<\/p>\n<p>AP \u5728 <a href=\"https:\/\/www.accelerationpartners.com\/uk-en\/resources\/brand-to-brand-partnerships-101\/\" target=\"_blank\" rel=\"noopener\">Brand to Brand Partnerships 101<\/a> \u4e00\u6587\u4e2d\u6307\u51fa\uff0c\u54c1\u724c\u5bf9\u54c1\u724c\u7684\u5408\u4f5c\u5173\u7cfb\u662f\u4e24\u4e2a\u975e\u7ade\u4e89\u54c1\u724c\u4e4b\u95f4\u7684\u4e00\u79cd\u8425\u9500\u7b56\u7565\u3002\u8fd9\u79cd\u7c7b\u578b\u7684\u5408\u4f5c\u5141\u8bb8\u4e00\u4e2a\u54c1\u724c\u4e0e\u53e6\u4e00\u4e2a\u62e5\u6709\u76f8\u4f3c\u4ef7\u503c\u89c2\u6216\u5ba2\u6237\u7fa4\u7684\u54c1\u724c\u7ed3\u76df\u3002<\/p>\n<p>\u901a\u8fc7\u8054\u76df\u8425\u9500\uff0c\u5f00\u5c55\u54c1\u724c\u4e0e\u54c1\u724c\u7684\u5408\u4f5c\uff0c\u54c1\u724c\u4e92\u4e3a\u8054\u76df\u5ba2\u3002<\/p>\n<figure id=\"attachment_1250\" aria-describedby=\"caption-attachment-1250\" style=\"width: 941px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1250 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/08\/brand-to-brand-collaboration-IAB-course.png\" alt=\"brand to brand collaboration-IAB course\" width=\"941\" height=\"524\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/08\/brand-to-brand-collaboration-IAB-course.png 941w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/08\/brand-to-brand-collaboration-IAB-course-300x167.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/08\/brand-to-brand-collaboration-IAB-course-768x428.png 768w\" data-sizes=\"(max-width: 941px) 100vw, 941px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 941px; --smush-placeholder-aspect-ratio: 941\/524;\" \/><figcaption id=\"caption-attachment-1250\" class=\"wp-caption-text\">Source: IAB AU<\/figcaption><\/figure>\n<p>\u54c1\u724c\u5408\u4f5c\u5f80\u5f80\u5c5e\u4e8e\u4f01\u4e1a\u7684\u4e1a\u52a1\u53d1\u5c55\u804c\u80fd\uff0c\u800c\u4e14\u5f80\u5f80\u8017\u65f6\u3001\u590d\u6742\u3002\u4e0d\u8fc7\uff0c\u8fc7\u53bb\u51e0\u5e74\uff0c\u54c1\u724c\u6b63\u8d8a\u6765\u8d8a\u591a\u5730\u5c06\u8fd9\u4e9b\u5b9a\u5236\u7684\u4f19\u4f34\u5173\u7cfb\u7eb3\u5165\u4ed6\u4eec\u7684\u5408\u4f5c\u4f19\u4f34\u8425\u9500\uff08<a href=\"https:\/\/bigbobchang.com\/affiliate-marketing-in-china\/\" target=\"_blank\" rel=\"noopener\">\u8054\u76df\u8425\u9500<\/a>\uff09\u6218\u7565\u3002\u5728\u7ee9\u6548\u6a21\u5f0f\u4e0b\u8fd0\u884c\u8fd9\u4e9b\u6d3b\u52a8\uff0c\u4f7f\u54c1\u724c\u80fd\u591f\u5927\u89c4\u6a21\u5730\u589e\u52a0\u6536\u5165\uff0c\u540c\u65f6\u8ddf\u8e2a\u548c\u8861\u91cf\u6d3b\u52a8\u6548\u679c\u3002<\/p>\n<h2>\u4e3a\u4ec0\u4e48\u5f00\u5c55\u00a0Brand to Brand Partnerships<\/h2>\n<p>Awin \u5728 <a href=\"https:\/\/www.awin.com\/us\/affiliate-marketing\/brand-collaboration\" target=\"_blank\" rel=\"noopener\">Five reasons why brand collaboration matters<\/a> \u4e2d<span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:360,&quot;335559739&quot;:120,&quot;335559740&quot;:276}\">\u7ed9\u51fa\u4e86 5 \u70b9\u7406\u7531\u3002<\/span><\/p>\n<p>1. \u4e0e\u65b0\u7684\u53d7\u4f17\u63a2\u7d22\u65b0\u7684\u673a\u4f1a\u3002\u54c1\u724c\u5408\u4f5c\u53ef\u4ee5\u4e3a\u53c2\u4e0e\u5408\u4f5c\u7684\u6bcf\u4e00\u65b9\u5e26\u6765\u65b0\u7684\u5ba2\u6237\u7fa4\uff0c\u65b0\u7684\u5546\u4e1a\u673a\u4f1a\u3002<\/p>\n<p>2. \u57f9\u517b\u5ba2\u6237\u5173\u7cfb\u3002\u5f53\u4f60\u4e0e\u5176\u4ed6\u54c1\u724c\u5408\u4f5c\u65f6\uff0c\u5bf9\u53cc\u65b9\u7684\u5ba2\u6237\u7fa4\u90fd\u6709\u597d\u5904\uff0c\u4e00\u4e9b\u7c89\u4e1d\u751a\u81f3\u671f\u5f85\u78d5\u54c1\u724c CP\uff08\u89d2\u8272\u914d\u5bf9\uff09\u3002<\/p>\n<p>3. \u63d0\u9ad8\u53ef\u4fe1\u5ea6\u3002\u6211\u4eec\u81ea\u7136\u4f1a\u76f8\u4fe1\u6211\u4eec\u6240\u77e5\u9053\u7684\u4e1c\u897f\u3002\u5f53\u54c1\u724c\u4e0e\u5176\u4ed6\u4fe1\u4efb\u7684\u54c1\u724c\u5408\u4f5c\u65f6\uff0c\u4f1a\u63d0\u9ad8\u54c1\u724c\u53ef\u4fe1\u5ea6\u3002<\/p>\n<p>4.\u521b\u9020\u8bdd\u9898\u548c\u6539\u53d8\u89c2\u70b9 \u3002\u54c1\u724c\u5408\u4f5c\u53ef\u4ee5\u4e3a\u53cc\u65b9\u521b\u9020\u65b0\u95fb\u8bdd\u9898\u5e76\u5f71\u54cd\u53d7\u4f17\u5bf9\u4e8e\u54c1\u724c\u7684\u8ba4\u77e5\u3002<\/p>\n<p>5. \u63d0\u5347\u8425\u9500\u6c34\u5e73\u3002\u54c1\u724c\u53ef\u4ee5\u5728\u6bcf\u4e2a\u6e20\u9053\u4e0a\u63a8\u5e7f\u65b0\u5408\u4f5c\uff0c\u5e76\u5438\u5f15\u53cc\u65b9\u7c89\u4e1d\u7684\u5173\u6ce8\u751a\u81f3\u7834\u5708\uff08\u7a81\u7834\u54c1\u724c\u539f\u6709\u5708\u5b50\uff09\u4ea7\u751f\u66f4\u5927\u7684\u4f20\u64ad\u6548\u5e94\u3002<\/p>\n<p>Awin \u5728<a href=\"https:\/\/www.awin.com\/gb\/news-and-events\/awin-thoughts\/2022-predictions-affiliate-industry-part-two\" target=\"_blank\" rel=\"noopener\">\u8054\u76df\u884c\u4e1a 2022<\/a> \u9884\u6d4b\u4e2d\u8868\u793a\uff0c\u4e0e\u4e92\u8865\u54c1\u724c\u7684\u5408\u4f5c\u4e3a\u4f17\u591a\u5e7f\u544a\u5546\u63d0\u4f9b\u4e86\u4e00\u79cd\u6fc0\u53d1\u6d88\u8d39\u8005\u5fe0\u8bda\u5ea6\u548c\u83b7\u53d6\u65b0\u5ba2\u6237\u7684\u65b9\u5f0f\u3002<\/p>\n<p>2021\u5e74\uff0cAwin \u5e2e\u52a9\u4fc3\u8fdb\u4e86140 \u591a\u4e2a\u8fd9\u6837\u7684\u54c1\u724c\u5bf9\u54c1\u724c\u7684\u5408\u4f5c\uff0c\u901a\u8fc7\u5b83\u4eec\u4ea7\u751f\u4e86\u8d85\u8fc7 75 \u4e07\u7684\u9500\u552e\u989d\u3002\u8fd9\u662f\u6e20\u9053\u5185\u7684\u4e00\u4e2a\u65b0\u5174\u5229\u57fa\uff0c\u56e0\u4e3a\u8d8a\u6765\u8d8a\u591a\u7684\u54c1\u724c\u8ba4\u8bc6\u5230\u4e0e\u4e92\u8865\u54c1\u724c\u5408\u4f5c\u7684\u4f18\u52bf\u3002<\/p>\n<p>2022\u5e74\uff0c\u968f\u7740\u54c1\u724c\u4e0e\u54c1\u724c\u4e4b\u95f4\u7684\u5408\u4f5c\u5173\u7cfb\u6210\u4e3a\u8bb8\u591a\u8054\u76df\u8ba1\u5212\u7684\u91cd\u8981\u7ec4\u6210\u90e8\u5206\uff0c\u8fd9\u79cd\u589e\u957f\u5c06\u7ee7\u7eed\u5feb\u901f\u8fdb\u884c\u3002<\/p>\n<h2>\u5982\u4f55\u5f00\u5c55\u00a0Brand to Brand Partnerships<\/h2>\n<p>\u5982\u4f55\u5f00\u5c55\u54c1\u724c\u4e0e\u54c1\u724c\u7684\u5408\u4f5c\uff1f<\/p>\n<p>\u6311\u6218\u4e4b\u4e00\u662f\u5bf9\u4e8e\u8054\u76df\u8425\u9500\u4ee5\u53ca\u901a\u8fc7\u8054\u76df\u8425\u9500\u5f00\u5c55\u54c1\u724c\u5408\u4f5c\u6d3b\u52a8\u7684\u8ba4\u77e5\u4e0d\u8db3\u3002<\/p>\n<p>\u8c08\u5230\u54c1\u724c\u5408\u4f5c\uff0c\u53ef\u80fd\u66f4\u591a\u60f3\u5230\u7684\u662f\u54c1\u724c\u8054\u540d\u548c\u5546\u6807\u6388\u6743\u3002<\/p>\n<p>\u300aIP\u6388\u6743\u5546\u4e1a\u5316\u300b\u4e00\u4e66\u4e2d\u89e3\u91ca\u4e86\u591a\u79cd\u6388\u6743\u5f62\u5f0f\u3002<\/p>\n<p>\u54c1\u724c\u8054\u540d\uff0c cobranding, \u6307\u4e24\u4e2a\u6216\u591a\u4e2a\u54c1\u724c\u88ab\u8054\u5408\u4f7f\u7528\u5728\u540c\u4e00\u4ea7\u54c1\u548c\u670d\u52a1\u4e0a\uff0c\u4ece\u800c\u5b9e\u73b0\u54c1\u724c\u6ea2\u4ef7\u548c\u5546\u4e1a\u4ef7\u503c\u8f6c\u5316\u3002\u6bd4\u5982 Allbirds \u548c adidas \u63a8\u51fa\u7684\u73af\u4fdd\u8dd1\u978b Futurecraft Footprint\u3002<\/p>\n<p>\u5546\u6807\u6388\u6743\uff0c\u53c8\u79f0\u4e3a\u5546\u6807\u8bb8\u53ef\uff0c\u662f\u6388\u6743\u5408\u4f5c\u7684\u4e00\u79cd\u5e38\u89c1\u6a21\u5f0f\uff0c\u5e38\u88ab\u7406\u89e3\u4e3a\u5370 Logo \u7684\u5408\u4f5c\u3002\u6bd4\u5982\u5370\u6709 NASA Logo\u6216\u56fe\u6848 \u7684 T\u6064\u3002<\/p>\n<p>\u81f3\u4e8e\u8054\u76df\u8425\u9500\uff0c\u4e00\u5e74\u524d\u7b14\u8005\u5728\u300a<a href=\"https:\/\/bigbobchang.com\/affiliate-marketing-in-china\/\" target=\"_blank\" rel=\"noopener\">\u8bba\u8054\u76df\u8425\u9500\u5728\u4e2d\u56fd\u7684\u7f3a\u5e2d<\/a>\u300b\u6240\u8c08\u5230\u7684\u95ee\u9898\u73b0\u5728\u770b\u6765\u5e76\u6ca1\u6709\u6539\u89c2\u3002<\/p>\n<h3>\u5982\u4f55\u901a\u8fc7\u8054\u76df\u8425\u9500\u5f00\u5c55\u54c1\u724c\u5408\u4f5c\uff1f<\/h3>\n<p>\u5728\u5408\u4f5c\u524d\uff0c\u9700\u8981\u601d\u8003\u7684\u4e00\u4e9b<a href=\"https:\/\/partnerize.com\/resources\/blog\/is-2021-the-year-for-brand-to-brand-partnerships-it-should-be-and-heres-why\" target=\"_blank\" rel=\"noopener\">\u95ee\u9898<\/a>\uff1a<\/p>\n<ul>\n<li>\u6211\u60f3\u901a\u8fc7\u54c1\u724c\u5408\u4f5c\u5173\u7cfb\u8fbe\u5230\u4ec0\u4e48\u8425\u9500\u76ee\u6807\uff1f\u63d0\u9ad8\u54c1\u724c\u610f\u8bc6\uff1f\u589e\u52a0\u54c1\u724c\u4e92\u52a8\uff0c\u4fc3\u8fdb\u9500\u552e\u589e\u957f\uff1f<\/li>\n<li>\u6211\u5c06\u5982\u4f55\u8861\u91cf\u54c1\u724c\u5408\u4f5c\u5173\u7cfb\u7684\u6210\u529f\u4e0e\u5426\uff1f\uff08\u8054\u76df\u5e73\u53f0\u63d0\u4f9b\u4e86\u8ffd\u8e2a\u65b9\u6848\uff09<\/li>\n<li>\u6211\u662f\u5426\u80fd\u591f\u5728\u516c\u53f8\u5185\u90e8\u63a8\u52a8\u8fd9\u4e00\u5408\u4f5c\uff1f\u54c1\u724c\u3001\u4ea7\u54c1\u3001\u6280\u672f\u7b49\u56e2\u961f\u662f\u5426\u540c\u610f\u8fd9\u4e00\u5408\u4f5c\uff1f<\/li>\n<li>\u6211\u613f\u610f\u4e0e\u54ea\u4e9b\u5782\u76f4\u884c\u4e1a\u5408\u4f5c\uff1f\u54ea\u4e9b\u662f\u9700\u8981\u907f\u514d\u7684\uff0c\u53ef\u80fd\u4f1a\u5f71\u54cd\u54c1\u724c\u5f62\u8c61\uff1f<\/li>\n<\/ul>\n<p>\u5f53\u8003\u8651\u4e86\u6240\u6709\u7684\u53ef\u80fd\u53d8\u6570\uff0c\u624d\u80fd\u66f4\u597d\u786e\u5b9a\u7b26\u5408\u9700\u6c42\u7684\u54c1\u724c\u5408\u4f5c\u4f19\u4f34\uff0c\u5e76\u843d\u5730\u6267\u884c\u8fd9\u4e00\u65b0\u7684\u5408\u4f5c\u6d3b\u52a8\u4e14\u771f\u6b63\u5e26\u6765\u671f\u671b\u6548\u679c\u3002<\/p>\n<h3>\u54c1\u724c\u4e0e\u54c1\u724c\u5408\u4f5c\u5f62\u5f0f<\/h3>\n<p>\u54c1\u724c\u5408\u4f5c\u5f62\u5f0f\u591a\u79cd\u591a\u6837\uff0c\u53d6\u51b3\u4e8e\u54c1\u724c\u4e4b\u95f4\u7684\u76ee\u6807\u548c\u9884\u7b97\u3002<\/p>\n<p>\u53ef\u4ee5\u4ece\u5c0f\u578b\u7684\u6d3b\u52a8\u5f00\u59cb\uff0c\u4e00\u4e9b\u5e38\u89c1\u7684\u4f8b\u5b50\uff1a<\/p>\n<ul>\n<li>\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u4e92\u76f8\u5ba3\u4f20\u5f7c\u6b64\u7684\u72ec\u5bb6\u6298\u6263\u4fc3\u9500\u4fe1\u606f<\/li>\n<li>\u5728\u7535\u5b50\u90ae\u4ef6\u548c\u7f51\u7ad9\u6d3b\u52a8\u8fdb\u884c\u8054\u5408\/\u5171\u540c\u54c1\u724c\u7684\u9500\u552e<\/li>\n<li>\u6d88\u8d39\u8005\u8d2d\u4e70\u65f6\uff0c\u5408\u4f5c\u4f19\u4f34\u54c1\u724c\u63d0\u4f9b\u989d\u5916\u7684\u793c\u7269\u548c\u5956\u52b1<\/li>\n<\/ul>\n<p>Impact \u548c Silverbean \u8054\u5408\u53d1\u5e03(\u4e5f\u5c5e\u4e8e\u54c1\u724c\u5408\u4f5c\uff09\u7684<br \/>\n<span class=\"fontstyle0\">How to get started with brand-to-brand partnerships <\/span>\u6307\u5357\u4e2d\uff0c\u7ed9\u51fa\u7684\u4e00\u4e9b\u6848\u4f8b\u4e5f\u53ef\u4ee5\u53c2\u8003\u3002<\/p>\n<ul>\n<li>\u4e00\u4e2a\u53d7\u6b22\u8fce\u7684\u8ba2\u9605\u5ba0\u7269\u98df\u54c1\u54c1\u724c\u901a\u8fc7\u4e00\u4e2a\u77e5\u540d\u7684\u6298\u6263\u7c7b\u578b\u8054\u76df\u5ba2\u4e0e\u4e00\u4e2a\u517d\u533b\u6148\u5584\u673a\u6784\u5408\u4f5c\u3002<\/li>\n<li>\u4e00\u5bb6\u5168\u7403\u7f8e\u5bb9\u8ba2\u9605\u54c1\u724c\u4e0e\u4e00\u5bb6\u77e5\u540d\u98df\u8c31\u8ba2\u9605\u54c1\u724c\u5408\u4f5c\uff0c\u8be5\u7f8e\u5bb9\u54c1\u724c\u4e3a\u98df\u8c31\u54c1\u724c\u5f15\u6d41\u901a\u8fc7\u8054\u76df\u4f63\u91d1\u83b7\u5f97\u989d\u5916\u6536\u5165\u800c\u98df\u8c31\u54c1\u724c\u83b7\u5f97\u4e86\u65b0\u5ba2\u6237\u3002<\/li>\n<li>\u4e00\u5bb6\u56fd\u9645\u6570\u5b57\u6742\u5fd7\u8ba2\u9605\u54c1\u724c\u4e0e\u4e00\u5bb6\u8de8\u56fd\u8fde\u9501\u8d85\u5e02\u5408\u4f5c\uff0c\u8be5\u8d85\u5e02\u901a\u8fc7\u591a\u79cd\u73b0\u6709\u6e20\u9053\u5411\u5176\u5ba2\u6237\u63a8\u5e7f\u6742\u5fd7 App \u514d\u8d39\u8bd5\u7528\u7684\u4f18\u60e0\u3002<\/li>\n<li>\u4e00\u4e2a\u5168\u7403\u7f8e\u5bb9\u8ba2\u9605\u54c1\u724c\u4e0e\u4e00\u4e2a\u77e5\u540d\u7684\u5ea6\u5047\u4f9b\u5e94\u5546\u5408\u4f5c\u3002\u7528\u6237\u901a\u8fc7\u53c2\u52a0\u6bd4\u8d5b\u6765\u8d62\u53d6\u5ea6\u5047\u673a\u4f1a\u3002\u5ea6\u5047\u4f9b\u5e94\u5546\u63d0\u9ad8\u4e86\u54c1\u724c\u77e5\u540d\u5ea6\uff0c\u800c\u7f8e\u5bb9\u54c1\u724c\u901a\u8fc7\u518d\u8425\u9500\u63d0\u9ad8\u4e86\u8f6c\u6362\u7387\u3002<\/li>\n<\/ul>\n<p>Disney \u7684 Elisa Charbonnel \u5728 iPX 2022 \u7684 Inspiring Ideas for your next brand-to-brand partnership \u4e5f\u63d0\u4f9b\u4e86\u4e9b\u5efa\u8bae\u3002<\/p>\n<p><a href=\"https:\/\/impact.com\/partnerships-experience\/?wvideo=7zltrsxd4t\"><img decoding=\"async\" data-src=\"https:\/\/embed-ssl.wistia.com\/deliveries\/25f77a2bd6003eed42ee4f4e09be71fd.jpg?image_play_button_size=2x&amp;image_crop_resized=960x540&amp;image_play_button=1&amp;image_play_button_color=667082e0\" width=\"400\" height=\"225\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 400px; --smush-placeholder-aspect-ratio: 400\/225;\" \/><\/a><\/p>\n<p>Partnerize \u4e3e\u529e\u7684\u00a0 <a href=\"https:\/\/go.partnerize.com\/gpd-brand-partnerships-101\" target=\"_blank\" rel=\"noopener\">Global Partnership Day<\/a> \u4e2d\u5206\u4eab\u7684 Brand Partnerships 101: Tips, tricks and strategies for affiliate marketers \u4e5f\u53ef\u4ee5\u5b66\u4e60\u3002<\/p>\n<p>\u54c1\u724c\u4e0e\u54c1\u724c\u7684\u5408\u4f5c\uff0c\u7ec8\u7a76\u662f\u8d44\u6e90\u4e92\u6362\u3002\u5982\u4f55\u786e\u4fdd\u5bf9\u53cc\u65b9\u7684\u6d88\u8d39\u8005\u4ea7\u751f\u6709\u76ca\u4ef7\u503c\u4ece\u800c\u5b9e\u73b0\u5408\u4f5c\u5171\u8d62\u7684\u6700\u5927\u5316\uff0c\u4e5f\u662f\u9700\u8981\u6d4b\u8bd5\u3002<\/p>\n<p>\u5927\u578b\u6d3b\u52a8\u7684\u4f8b\u5b50\u53ef\u4ee5\u53c2\u8003 Hubspot\u00a0 \u7684\u6587\u7ae0\u3002<\/p>\n<ul>\n<li><a href=\"https:\/\/blog.hubspot.com\/marketing\/best-cobranding-partnerships\" target=\"_blank\" rel=\"noopener\">21 Examples of Successful Co-Branding Partnerships (And Why They&#8217;re So Effective)<\/a><\/li>\n<li><a href=\"https:\/\/blog.hubspot.com\/marketing\/brand-partnership-fails\" target=\"_blank\" rel=\"noopener\">5 Brand Partnership Fails [+Co-Marketing Mistakes to Avoid]<\/a><\/li>\n<\/ul>\n<h3>\u54c1\u724c\u4e0e\u54c1\u724c\u5408\u4f5c\u6700\u4f73\u5b9e\u8df5<\/h3>\n<p>Partnerize \u5728 <span class=\"fontstyle0\">How brand-to-brand partnerships accelerate growth \u7ed9\u51fa\u4e86\u901a\u8fc7\u8054\u76df\u8425\u9500\u5f00\u5c55\u54c1\u724c\u5408\u4f5c\u7684\u6846\u67b6\u3002<\/span><\/p>\n<figure id=\"attachment_1251\" aria-describedby=\"caption-attachment-1251\" style=\"width: 858px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1251 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/08\/Best-practices-for-launching-brand-to-brand-partnerships-partnerize.png\" alt=\"Best practices for launching brand to brand partnerships--partnerize\" width=\"858\" height=\"593\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/08\/Best-practices-for-launching-brand-to-brand-partnerships-partnerize.png 858w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/08\/Best-practices-for-launching-brand-to-brand-partnerships-partnerize-300x207.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/08\/Best-practices-for-launching-brand-to-brand-partnerships-partnerize-768x531.png 768w\" data-sizes=\"(max-width: 858px) 100vw, 858px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 858px; --smush-placeholder-aspect-ratio: 858\/593;\" \/><figcaption id=\"caption-attachment-1251\" class=\"wp-caption-text\">Source: Partnerize<\/figcaption><\/figure>\n<p>\u7b80\u5355\u800c\u8a00\uff1a<\/p>\n<ul>\n<li>\u786e\u5b9a\u76ee\u6807\u548c KPI<\/li>\n<li>\u9009\u62e9\u5408\u9002\u7684\u54c1\u724c\u5408\u4f5c\u4f19\u4f34<\/li>\n<li>\u7b56\u5212\u5408\u4f5c 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