{"id":1422,"date":"2022-10-04T09:36:19","date_gmt":"2022-10-04T09:36:19","guid":{"rendered":"https:\/\/bigbobchang.com\/?p=1422"},"modified":"2022-10-04T10:40:56","modified_gmt":"2022-10-04T10:40:56","slug":"email-marketing-newsletter-advertising","status":"publish","type":"post","link":"https:\/\/bigbobchang.com\/zh\/email-marketing-newsletter-advertising\/","title":{"rendered":"\u4f60\u53ef\u80fd\u4e0d\u77e5\u9053\u7684\u90ae\u4ef6\u8425\u9500"},"content":{"rendered":"<p>\u4e00\u5929\uff0c\u5c0f\u5f20\u65e0\u610f\u53d1\u73b0\u5230 NYT \u7684 newsletter \u7684\u4e00\u4e2a\u63d0\u793a\u3002<\/p>\n<figure id=\"attachment_1424\" aria-describedby=\"caption-attachment-1424\" style=\"width: 617px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-1424\" src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/10\/NYT-newsletter-ads.png\" alt=\"NYT newsletter ads\" width=\"617\" height=\"397\" srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/10\/NYT-newsletter-ads.png 617w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/10\/NYT-newsletter-ads-300x193.png 300w\" sizes=\"(max-width: 617px) 100vw, 617px\" \/><figcaption id=\"caption-attachment-1424\" class=\"wp-caption-text\">Source: NYT<\/figcaption><\/figure>\n<p>Ads powered by LiveIntent.\u00a0 \u539f\u6765\uff0c\u90ae\u4ef6\u91cc\u9762\u4e5f\u53ef\u4ee5\u6295\u653e\u5e7f\u544a\u3002<\/p>\n<p><!--more--><\/p>\n<h2>LiveIntent \u7b80\u4ecb<\/h2>\n<p>LiveIntent.com \u7684\u5b98\u7f51\u4e0a\u9488\u5bf9\u7ed9\u5e7f\u544a\u4e3b\u7684\u8425\u9500\u65b9\u6848\u5c31\u662f\u2014\u2014\u90ae\u4ef6\u3002<\/p>\n<figure id=\"attachment_1426\" aria-describedby=\"caption-attachment-1426\" style=\"width: 1725px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1426 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/10\/Liveintent-advertiser-solution.png\" alt=\"Liveintent advertiser solution\" width=\"1725\" height=\"880\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/10\/Liveintent-advertiser-solution.png 1725w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/10\/Liveintent-advertiser-solution-300x153.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/10\/Liveintent-advertiser-solution-1024x522.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/10\/Liveintent-advertiser-solution-768x392.png 768w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/10\/Liveintent-advertiser-solution-1536x784.png 1536w\" data-sizes=\"(max-width: 1725px) 100vw, 1725px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1725px; --smush-placeholder-aspect-ratio: 1725\/880;\" \/><figcaption id=\"caption-attachment-1426\" class=\"wp-caption-text\">Source: LiveIntent<\/figcaption><\/figure>\n<p>\u5728 ShareASale \u8054\u76df\u5e73\u53f0\uff0c LiveIntent \u81ea\u79f0 Smarter Way to buy and Sell ads in email\u3002<\/p>\n<p>\u800c\u5728 Awin \u8054\u76df\u5e73\u53f0\u7684\u7b80\u4ecb\u4e3a\uff1aLiveIntent is the only programmatic advertising platform that connects brands with readers in the consent-based environment of email\u3002<\/p>\n<p>\u53ef\u4ee5\u770b\u51fa\uff0c\u5176\u6838\u5fc3\u4e1a\u52a1\u5c31\u662f\u90ae\u4ef6\u8425\u9500\u3002<\/p>\n<ul>\n<li>2000+ premium publishers<\/li>\n<li>200 million unique readers<\/li>\n<li>100% logged-in audience<\/li>\n<\/ul>\n<figure id=\"attachment_1427\" aria-describedby=\"caption-attachment-1427\" style=\"width: 1059px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1427 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/10\/liveintent-network.png\" alt=\"liveintent network\" width=\"1059\" height=\"608\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/10\/liveintent-network.png 1059w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/10\/liveintent-network-300x172.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/10\/liveintent-network-1024x588.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/10\/liveintent-network-768x441.png 768w\" data-sizes=\"(max-width: 1059px) 100vw, 1059px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1059px; --smush-placeholder-aspect-ratio: 1059\/608;\" \/><figcaption id=\"caption-attachment-1427\" class=\"wp-caption-text\">Source: LiveIntent<\/figcaption><\/figure>\n<p>Hearst, Conde Nast, Meredith \u8fd9\u4e9b\u5a92\u4f53\u96c6\u56e2\u53ef\u4ee5 LiveIntent \u7684\u90ae\u4ef6\u4ea4\u6613\u5e73\u53f0\u552e\u5356\u90ae\u4ef6\u7684\u5e7f\u544a\u5e93\u5b58\u6765\u53d8\u73b0\u3002<\/p>\n<p>\u5728 Acceleration Partner \u7684<a href=\"https:\/\/www.accelerationpartners.com\/resources\/partner-spotlight-liveintent\/\" target=\"_blank\" rel=\"noopener\">\u91c7\u8bbf<\/a>\u4e2d\uff0c LiveIntent \u7b80\u8981\u8bf4\u660e\u4e86\u81ea\u5df1\u662f\u505a\u4ec0\u4e48\u7684\uff0c\u76f8\u6bd4\u4e8e\u4f20\u7edf\u8054\u76df\u5ba2 LiveIntent \u7684\u72ec\u7279\u4e4b\u5904\u4ee5\u53ca\u5546\u5bb6\u5982\u4f55\u4e0e\u5176\u5f00\u5c55\u5408\u4f5c\u3002<\/p>\n<p>LiveIntent \u6210\u7acb\u4e8e2009\u5e74\uff0c\u662f\u4e00\u4e2a\u5e7f\u544a\u6280\u672f\u5e73\u53f0\u3002\u901a\u8fc7LiveIntent\uff0c\u54c1\u724c\u53ef\u4ee5\u5c06\u4ed6\u4eec\u7684\u539f\u751f\u5e7f\u544a\u548c\u5c55\u793a\u5e7f\u544a\u5de5\u4f5c\u591a\u6837\u5316\uff0c\u5e76\u6269\u5c55\u5230\u7535\u5b50\u90ae\u4ef6\u8fd9\u4e00\u4e0e\u4f17\u4e0d\u540c\u7684\u6e20\u9053\u3002<\/p>\n<p>\u6709\u4e24\u4e2a\u540d\u79f0\u53ef\u80fd\u9700\u8981\u89e3\u91ca\u4e0b\u3002<br \/>\nProgrammatic advertising\u00a0 \uff08\u7a0b\u5e8f\u5316\u5e7f\u544a\uff09\u4f7f\u7528\u81ea\u52a8\u5316\u6d41\u7a0b\u5728\u7f51\u7edc\u3001\u79fb\u52a8\u8bbe\u5907\u3001\u5e94\u7528\u3001\u89c6\u9891\u548c\u793e\u4ea4\u5a92\u4f53\u4e0a\u8d2d\u4e70\u6570\u5b57\u5e7f\u544a\u5e93\u5b58\u3002\u53ef\u4ee5\u53c2\u8003\u4e9a\u9a6c\u900a\u7684\u300a<a href=\"https:\/\/advertising.amazon.com\/zh-cn\/blog\/programmatic-advertising#:~:text=%E4%BB%8E%E6%9C%80%E5%9F%BA%E6%9C%AC%E7%9A%84%E5%B1%82%E9%9D%A2,%E6%8A%95%E6%94%BE%E6%95%88%E6%9E%9C%E5%8D%93%E8%B6%8A%E7%9A%84%E5%B9%BF%E5%91%8A%E3%80%82\" target=\"_blank\" rel=\"noopener\">\u7a0b\u5e8f\u5316\u5e7f\u544a\u5165\u95e8\u6307\u5357<\/a>\u300b\u3002<br \/>\nNative Advertising (\u539f\u751f\u5e7f\u544a\uff09\uff0c\u7b80\u5355\u53ef\u4ee5\u7406\u89e3\u6210\u4e0d\u50cf\u5e7f\u544a\u7684\u5e7f\u544a\u6bd4\u5982\u4fe1\u606f\u6d41\u5e7f\u544a\u3001\u8d5e\u52a9\u6587\u7ae0\u3002\u53ef\u4ee5\u53c2\u8003<a href=\"https:\/\/en.wikipedia.org\/wiki\/Native_advertising\" target=\"_blank\" rel=\"noopener\">\u7ef4\u57fa\u767e\u79d1<\/a>\u7684\u89e3\u91ca\u3002<\/p>\n<h2>\u4ece\u5e7f\u544a\u4e3b\u7aef\u770b\u90ae\u4ef6\u8425\u9500<\/h2>\n<p>\u5f53\u8c08\u53ca\u90ae\u4ef6\u8425\u9500\u7684\u65f6\u5019\uff0c\u5546\u5bb6\u53ef\u80fd\u60f3\u5230\u7684\u662f\u5982\u4f55\u83b7\u53d6\u90ae\u4ef6\u5217\u8868\uff0c\u5982\u4f55\u8bbe\u8ba1\u3001\u53d1\u9001\u90ae\u4ef6\u8ba9\u7528\u6237\u4e70\u4e70\u4e70\u3002<\/p>\n<p>Campaign Monitor \u53d1\u5e03\u7684 <a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-marketing-benchmarks\/\" target=\"_blank\" rel=\"noopener\">Email benchmarks by industry<\/a> \u53ef\u4f9b\u53c2\u8003\u3002<\/p>\n<figure id=\"attachment_1429\" aria-describedby=\"caption-attachment-1429\" style=\"width: 900px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1429 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/10\/email-benchmarks-2021.jpeg\" alt=\"email benchmarks 2021\" width=\"900\" height=\"1078\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/10\/email-benchmarks-2021.jpeg 900w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/10\/email-benchmarks-2021-250x300.jpeg 250w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/10\/email-benchmarks-2021-855x1024.jpeg 855w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/10\/email-benchmarks-2021-768x920.jpeg 768w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/1078;\" \/><figcaption id=\"caption-attachment-1429\" class=\"wp-caption-text\">Source: Campaign Monitor<\/figcaption><\/figure>\n<p>\u6309\u7167\u4e1a\u52a1\u5212\u5206\uff0c B2B \u7684\u516c\u53f8\u76f8\u6bd4 B2C \u7684\u516c\u53f8\u53ef\u80fd\u66f4\u4f9d\u8d56\u90ae\u4ef6\u8425\u9500\u3002\u6bd4\u5982\u63d0\u4ea4\u4e2a\u4eba\u4fe1\u606f\u4e0b\u8f7d LiveIntent \u7684 <a href=\"https:\/\/www.liveintent.com\/lp\/programmatic-guide\/\" target=\"_blank\" rel=\"noopener\">A Complete Guide To Programmatic Advertising In Email<\/a> \u7535\u5b50\u4e66\u540e\uff0c\u53ef\u80fd\u4e0d\u4e45\u5c31\u6709\u5546\u52a1\u6765\u8ddf\u8fdb\u4e86\u3002<\/p>\n<p>\u8fd9\u79cd Lead Generation Campaign \u51fa\u6d77\u5546\u5bb6\u4e5f\u53ef\u4ee5\u5c1d\u8bd5\uff0c\u4e5f\u53ef\u4ee5\u901a\u8fc7\u8054\u76df\u8425\u9500\u5f00\u5c55\u5408\u4f5c\u3002\u8be6\u89c1\uff1a\u300a<a href=\"https:\/\/bigbobchang.com\/affiliate-marketing-edm-lead-generation\/\" target=\"_blank\" rel=\"noopener\">\u8054\u76df\u8425\u9500\uff0c\u7528\u6237\u589e\u957f\u4e0e\u90ae\u4ef6\u8425\u9500\u300b<\/a>\u3002<\/p>\n<p>\u6240\u4ee5\u5728\u641c\u7d22 email marketing guide \u7684\u65f6\u5019\uff0c\u66f4\u591a\u7684\u5185\u5bb9\u662f\u5173\u4e8e\u90ae\u4ef6\u8425\u9500\u8bbe\u8ba1\u5236\u4f5c\u3001\u62d3\u5c55\u7528\u6237\u5217\u8868\u3002\u6bd4\u5982\uff1a<\/p>\n<ul>\n<li><a href=\"https:\/\/blog.hubspot.com\/marketing\/email-marketing-guide\" target=\"_blank\" rel=\"noopener\">Hubspot<\/a> \u7684 The Ultimate Guide to Email Marketing<\/li>\n<li><a href=\"https:\/\/mailchimp.com\/marketing-glossary\/email-marketing\/\" target=\"_blank\" rel=\"noopener\">MailChimp<\/a> \u7684 Email Marketing<\/li>\n<li><a href=\"https:\/\/backlinko.com\/email-marketing-guide\" target=\"_blank\" rel=\"noopener\">Backlinko<\/a> \u7684 EMAIL MARKETING: The Definitive Guide<\/li>\n<li><a href=\"https:\/\/influencermarketinghub.com\/email-marketing-guide\/#toc-4\" target=\"_blank\" rel=\"noopener\">InfluencerMarketingHub<\/a> \u7684 The Ultimate Step-by-step Guide to Email Marketing<\/li>\n<\/ul>\n<p>\u5f53\u7136\uff0c\u90ae\u4ef6\u8425\u9500\u8f6f\u4ef6\u7684\u5e7f\u544a\u3001\u6d4b\u8bc4\u6587\u7ae0\u4e5f\u4e0d\u5c11\u3002<\/p>\n<p>\u7b14\u8005\u51e0\u5e74\u524d\u5199\u7684\u90ae\u4ef6\u8425\u9500\u6307\u5357\u8fd8\u6709\u4f7f\u7528\u4ef7\u503c\u3002<\/p>\n<figure id=\"attachment_1433\" aria-describedby=\"caption-attachment-1433\" style=\"width: 1722px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1433 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/10\/Email-Marketing-\u6c34\u5370.png\" alt=\"Email Marketing Guide by BobzNotes\" width=\"1722\" height=\"1539\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/10\/Email-Marketing-\u6c34\u5370.png 1722w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/10\/Email-Marketing-\u6c34\u5370-300x268.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/10\/Email-Marketing-\u6c34\u5370-1024x915.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/10\/Email-Marketing-\u6c34\u5370-768x686.png 768w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/10\/Email-Marketing-\u6c34\u5370-1536x1373.png 1536w\" data-sizes=\"(max-width: 1722px) 100vw, 1722px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1722px; --smush-placeholder-aspect-ratio: 1722\/1539;\" \/><figcaption id=\"caption-attachment-1433\" class=\"wp-caption-text\">Source: BobzNotes<\/figcaption><\/figure>\n<p>\u8fd9\u91cc\u63a8\u8350\u4e24\u4e2a\u5de5\u5177\u3002<\/p>\n<ul>\n<li>Milled.com: newsletter \u7684\u641c\u7d22\u5f15\u64ce\u3002<\/li>\n<li>MailCharts: \u7ade\u54c1\u90ae\u4ef6\u8425\u9500\u5206\u6790<\/li>\n<\/ul>\n<p>\u4e5f\u53ef\u4ee5\u76f4\u63a5\u8ba2\u9605\u4e9b\u50cf Apple \u8fd9\u79cd\u77e5\u540d\u54c1\u724c\u6216\u8005\u7ade\u4e89\u5bf9\u624b\u7684 newsletter \u5b66\u4e60\u3002<\/p>\n<h2>\u4ece\u53d1\u5e03\u5546\u7aef\u770b\u90ae\u4ef6\u8425\u9500<\/h2>\n<p>\u5982\u679c\u6211\u662f\u4e2a\u53d1\u5e03\u5546\/\u51fa\u7248\u5546 (publisher), \u6211\u8be5\u5982\u4f55\u53d8\u73b0\u6211\u7684 newsletter \u8ba2\u9605\u7528\u6237\u5462\uff1f<\/p>\n<p>Digiday \u5728 <a href=\"https:\/\/digiday.com\/media\/the-definitive-digiday-guide-on-how-publishers-are-using-newsletters\/\" target=\"_blank\" rel=\"noopener\">The definitive Digiday guide on how publishers are using newsletters<\/a> \u7ed9\u51fa\u4e86\u7b54\u6848\u3002<\/p>\n<ul>\n<li>Selling email inventory<\/li>\n<li>\u2018Nascent\u2019 native ads<\/li>\n<li>Direct sold inventory<\/li>\n<li>Paid newsletters<\/li>\n<\/ul>\n<p>Digiaday \u5728\u6587\u4e2d\u6307\u51fa\uff0c\u4e00\u4e9b\u51fa\u7248\u5546\u4f7f\u7528 LiveIntent \u548c Jeeng \u7b49\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u5e73\u53f0\uff0c\u5728\u4ed6\u4eec\u7684\u65b0\u95fb\u7b80\u62a5\u4e2d\u653e\u7f6e\u5e7f\u544a\u5355\u5143\uff0c\u8fd9\u4e9b\u5e7f\u544a\u5355\u5143\u53ef\u4ee5\u7531\u51fa\u7248\u5546\u6216\u5e73\u53f0\u7684\u5e7f\u544a\u670d\u52a1\u5668\u4ee5\u7a0b\u5e8f\u5316\u65b9\u5f0f\u586b\u5145\u3002LiveIntent \u516c\u53f8\u7684 Berkowitz \u8bf4\uff0c\uff08\u90ae\u4ef6\uff09\u539f\u751f\u5e7f\u544a &#8220;\u4ecd\u5904\u4e8e\u521d\u7ea7\u9636\u6bb5&#8221;\uff0c\u8be5\u516c\u53f8\u53bb\u5e74\u5e74\u5e95\u4e0a\u7ebf\u4e86\u4e00\u4e2a\u539f\u751f\u4ea7\u54c1\uff0c\u5176\u4ea4\u6613\u6240\u4e2d\u8d85\u8fc7 30% \u7684\u51fa\u7248\u5546\u5df2\u7ecf\u91c7\u7528\u6216\u6b63\u5728\u91c7\u7528\u3002<\/p>\n<p>\u53d1\u5e03\u5546\u53ef\u4ee5\u76f4\u63a5\u5411\u5e7f\u544a\u4e3b\u552e\u5356 newsletter \u7684\u5c55\u4f4d\uff0c\u5982\u6211\u4eec\u5728\u300a<a href=\"https:\/\/bigbobchang.com\/affiliate-marketing-edm-lead-generation\/\" target=\"_blank\" rel=\"noopener\">\u8054\u76df\u8425\u9500\uff0c\u7528\u6237\u589e\u957f\u4e0e\u90ae\u4ef6\u8425\u9500\u300b<\/a>\u91cc\u9762\u63d0\u5230\u7684 DealNews. \u6b64\u5916\uff0c\u504f\u5411\u4ea7\u54c1\u63a8\u8350\u3001\u5546\u5bb6\u4fc3\u9500\u7c7b\u7684 newsletter, \u53d1\u5e03\u5546\u4e5f\u4f1a\u5e26\u4e0a\u8054\u76df\u94fe\u63a5\u83b7\u5f97\u8054\u76df\u4f63\u91d1\u3002<\/p>\n<p>\u901a\u8fc7\u4ed8\u8d39\u8ba2\u9605\u6a21\u5f0f\u4e5f\u662f\u4e00\u79cd\u65b9\u6cd5\u3002\u4f8b\u5982\uff0c<a href=\"https:\/\/www.ben-evans.com\/newsletter\/\" target=\"_blank\" rel=\"noopener\">Benedict\u2019s Newsletter<\/a> \u9664\u4e86\u514d\u8d39\u7248\u672c\u5916\uff0c Premium \u7248\u672c\u5219\u9700\u8981\u4ed8\u8d39\uff0c\u4e00\u4e9b\u5185\u5bb9\u521b\u4f5c\u8005\u4e5f\u52a0\u5165\u4e86 Substack \u64b0\u5199 Newsletter 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