{"id":1436,"date":"2022-10-12T04:25:37","date_gmt":"2022-10-12T04:25:37","guid":{"rendered":"https:\/\/bigbobchang.com\/?p=1436"},"modified":"2022-10-12T05:02:09","modified_gmt":"2022-10-12T05:02:09","slug":"native-advertising-guide","status":"publish","type":"post","link":"https:\/\/bigbobchang.com\/zh\/native-advertising-guide\/","title":{"rendered":"\u539f\u751f\u5e7f\u544a\u6f2b\u8c08"},"content":{"rendered":"<p>\u4e00\u5929\uff0c\u5c0f\u5f20\u65e0\u610f\u53d1\u73b0 Bloomberg \u6587\u7ae0\u4e0b\u65b9\u7684 Sponsored Links \u6807\u8bc6\u3002<\/p>\n<figure id=\"attachment_1437\" aria-describedby=\"caption-attachment-1437\" style=\"width: 1434px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-1437\" src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/10\/bloomberg-taboola-ads.png\" alt=\"bloomberg taboola ads\" width=\"1434\" height=\"839\" srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/10\/bloomberg-taboola-ads.png 1434w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/10\/bloomberg-taboola-ads-300x176.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/10\/bloomberg-taboola-ads-1024x599.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/10\/bloomberg-taboola-ads-768x449.png 768w\" sizes=\"(max-width: 1434px) 100vw, 1434px\" \/><figcaption id=\"caption-attachment-1437\" class=\"wp-caption-text\">Source: Bloomberg<\/figcaption><\/figure>\n<p>\u8fd9\u79cd\u4e0d\u50cf\u5e7f\u544a\u7684\u5e7f\u544a\u662f\u4ec0\u4e48\u5e7f\u544a\uff1f\u2014\u2014\u539f\u751f\u5e7f\u544a\u3002<\/p>\n<p><!--more--><\/p>\n<h2><strong>Taboola \u7b80\u4ecb<\/strong><\/h2>\n<p>Taboola \u7531\u00a0Adam Singolda \u4e8e 2007 \u5e74\u521b\u7acb\u30022021 \u5e74 6 \u6708\uff0cTaboola\u5728\u7eb3\u65af\u8fbe\u514b\u4e0a\u5e02\uff0c\u4f30\u503c\u7ea6\u4e3a 26 \u4ebf\u7f8e\u5143\u3002<\/p>\n<figure id=\"attachment_1438\" aria-describedby=\"caption-attachment-1438\" style=\"width: 1776px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1438 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/10\/Taboola-homepage.png\" alt=\"Taboola homepage\" width=\"1776\" height=\"728\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/10\/Taboola-homepage.png 1776w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/10\/Taboola-homepage-300x123.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/10\/Taboola-homepage-1024x420.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/10\/Taboola-homepage-768x315.png 768w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/10\/Taboola-homepage-1536x630.png 1536w\" data-sizes=\"(max-width: 1776px) 100vw, 1776px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1776px; --smush-placeholder-aspect-ratio: 1776\/728;\" \/><figcaption id=\"caption-attachment-1438\" class=\"wp-caption-text\">Source: Taboola<\/figcaption><\/figure>\n<p>2019 \u5e74 10 \u6708\uff0cTaboola \u5ba3\u5e03\u6253\u7b97\u4e0e\u5176\u7ade\u4e89\u5bf9\u624bOutbrain\u5408\u5e76\u3002\u4e0d\u8fc7\u6b21\u5e74 9 \u6708\uff0cTaboola \u548c Outbrain\u65e0\u6cd5\u5c31\u4fee\u8ba2\u6761\u6b3e\u8fbe\u6210\u4e00\u81f4\uff0c\u5408<a href=\"https:\/\/www.wsj.com\/articles\/how-the-tie-up-of-clickbait-giants-taboola-and-outbrain-unraveled-11600030718\" target=\"_blank\" rel=\"noopener\">\u5e76 \u5931\u8d25<\/a>\u3002<\/p>\n<p>2021 \u5e74 7 \u6708 23 \u65e5\uff0cTaboola \u5ba3\u5e03\u5c06<a href=\"https:\/\/www.taboola.com\/press-release\/taboola-acquires-connexity\" target=\"_blank\" rel=\"noopener\">\u6536\u8d2d Connexity\u3002<\/a>Connexity \u662f\u5f00\u653e\u7f51\u7edc\u4e2d\u6700\u5927\u7684\u72ec\u7acb\u7535\u5b50\u5546\u52a1\u5a92\u4f53\u5e73\u53f0\u4e4b\u4e00\uff0c\u4e3a1600 \u591a\u4e2a\u76f4\u63a5\u5546\u5bb6\u548c 6000 \u4e2a\u51fa\u7248\u5546\u63d0\u4f9b\u670d\u52a1\u3002<\/p>\n<p>Connexity \u7684 Shopping Ad Platform \u7c7b\u4f3c\u4e8e Google Shopping, \u5e7f\u544a\u4e3b\u53ef\u4ee5\u4e0a\u4f20 data feed \u6295\u653e CPC \u5e7f\u544a, \u4e5f\u53ef\u4ee5\u901a\u8fc7<a href=\"https:\/\/www.tradedoubler.com\/en\/blog\/publisherspotlight-connexity\/\" target=\"_blank\" rel=\"noopener\">\u8054\u76df\u8425\u9500<\/a>\u5408\u4f5c\u3002<\/p>\n<p>Connexity \u65e9\u5728 2020 \u5e74 5 \u6708<a href=\"https:\/\/connexity.com\/connexity-acquires-skimlinks\/\" target=\"_blank\" rel=\"noopener\">\u6536\u8d2d\u4e86 Skimlinks<\/a>\u2014\u2014\u4e00\u4e2a\u8ba9\u51fa\u7248\u5546\u901a\u8fc7\u8054\u76df\u8425\u9500\u53d8\u73b0\u5185\u5bb9\u7684\u5e73\u53f0\u3002Skimlinks \u548c\u8d85\u8fc7\u4e00\u534a\u7684\u82f1\u7f8e\u5934\u90e8\u51fa\u7248\u5546\u90fd\u6709\u5408\u4f5c\uff0c\u5305\u62ec Buzzfeed, HuffPost, Conde Nast, Hearst\u3002<\/p>\n<h2>\u539f\u751f\u5e7f\u544a 101<\/h2>\n<p>\u6211\u4eec\u5148\u4e86\u89e3\u4e0b\u539f\u751f\u5e7f\u544a\u7684\u6765\u6e90\u3002<\/p>\n<p>\u4e00\u822c\u8ba4\u4e3a\uff0c\u201c\u539f\u751f\u5e7f\u544a\u201d\u4e00\u8bcd\u6765\u81ea\u98ce\u9669\u6295\u8d44\u8005 Fred Wilson\u30022011 \u5e74Wilson \u5728 OMMA\uff08Online Media Marketing and Advertising\uff0c\u7f51\u7edc\u5a92\u4f53\u8425\u9500\u4e0e\u5e7f\u544a\uff09\u5168\u7403\u4f1a\u8bae\u4e0a\u63d0\u5230\u201c\u539f\u751f\u5e7f\u544a\u201d\u8fd9\u4e2a\u8bcd\u3002\u4ed6\u628a\u4e00\u79cd\u65b0\u5f62\u5f0f\u7684\u5e7f\u544a\u63cf\u8ff0\u4e3a\u201c\u539f\u751f\u8d27\u5e01\u5316\u7cfb\u7edf\u201d\u3002<\/p>\n<p><em><span class=\"notion-enable-hover\" data-token-index=\"1\" data-reactroot=\"\">Native Advertising: The Essential Guide <\/span><\/em><span class=\"notion-enable-hover\" data-token-index=\"1\" data-reactroot=\"\">\u4e00\u4e66\u4e2d\u6307\u51fa<\/span><em><span class=\"notion-enable-hover\" data-token-index=\"1\" data-reactroot=\"\">\uff0c<\/span><\/em>2011 \u5e74\u524d\u540e\u90a3\u6bb5\u65f6\u95f4\u53ef\u4ee5\u88ab\u89c6\u4e3a\u539f\u751f\u5e7f\u544a\u7684\u5f00\u7aef\u3002\u8d8a\u6765\u8d8a\u591a\u7684\u7528\u6237\u8f6c\u5411\u79fb\u52a8\u7aef\uff0c\u5a92\u4f53\u8d2d\u4e70\u66f4\u52a0\u81ea\u52a8\u5316\uff0c\u8138\u4e66\u52a0\u5165\u5e7f\u544a\u4e1a\u52a1\uff0c\u8fd9\u4e9b\u90fd\u63a8\u52a8\u4e86\u539f\u751f\u5e7f\u544a\u53d1\u5c55\u58ee\u5927\u3002<\/p>\n<p>2013 \u5e74\uff0c\u968f\u7740 IAB \uff08\u4e92\u8054\u7f51\u5e7f\u544a\u5c40\uff09\u53d1\u5e03 Native Advertising Playbook\uff0c\u4ee5\u53ca\u7f8e\u56fd FTC \uff08\u8054\u90a6\u8d38\u6613\u59d4\u5458\u4f1a\uff09\u4e3e\u529e\u201c\u539f\u751f\u5e7f\u544a\u7814\u8ba8\u4f1a\u201d\uff0c\u201c\u539f\u751f\u201d\u4e00\u8bcd\u83b7\u5f97\u4e86\u66f4\u5e7f\u6cdb\u7684\u4e1a\u5185\u8ba4\u53ef\u3002<\/p>\n<h3>\u4ec0\u4e48\u662f\u539f\u751f\u5e7f\u544a<\/h3>\n<p>\u539f\u751f\u5e7f\u544a\u662f\u4e00\u4e2a\u7b3c\u7edf\u7684\u8bcd\u6c47\u3002<\/p>\n<p>\u539f\u751f\u5e7f\u544a\u534f\u4f1a <a href=\"https:\/\/blog.nativeadvertisinginstitute.com\/what-is-native-advertising\" target=\"_blank\" rel=\"noopener\">Native Advertising Institute<\/a> \u7684\u5b9a\u4e49\u5982\u4e0b\uff0c<\/p>\n<blockquote><p>We define native advertising in the following way: Native advertising is paid advertising where the ad matches the form, feel and function of the content of the media on which it appears.<\/p><\/blockquote>\n<p>\u539f\u751f\u5e7f\u544a\u662f\u4e00\u79cd\u4ed8\u8d39\u5a92\u4ecb\u5f62\u5f0f\uff0c\u5e7f\u544a\u5185\u5bb9\u4e0e\u6240\u5728\u5a92\u4ecb\u7684\u5f62\u5f0f\u3001\u98ce\u683c\u3001\u529f\u80fd\u3001\u5185\u5bb9\u8d28\u91cf\u76f8\u5339\u914d\u3002<\/p>\n<p>\u7b80\u5355\u6765\u8bb2\uff0c\u539f\u751f\u5e7f\u544a\u662f\u4e0d\u50cf\u5e7f\u544a\u7684\u5e7f\u544a\u3002<\/p>\n<p>\u5173\u4e8e\u539f\u751f\u5e7f\u544a\u7684\u4ecb\u7ecd\uff0c\u4e0d\u59a8\u53c2\u8003\u51e0\u4e2a\u539f\u751f\u5e7f\u544a\u5e73\u53f0\u7684\u6307\u5357\u3002<\/p>\n<ul>\n<li>https:\/\/www.outbrain.com\/native-advertising\/<\/li>\n<li>https:\/\/www.taboola.com\/native-advertising\/<\/li>\n<li>https:\/\/www.sharethrough.com\/nativeadvertising\/<\/li>\n<li>https:\/\/www.mgid.com\/native-advertising<\/li>\n<\/ul>\n<h3>\u539f\u751f\u5e7f\u544a\u5f62\u5f0f<\/h3>\n<p>IAB 2013 \u5e74 12 \u6708\u53d1\u5e03\u4e86 Native Advertising Playbook \u300a\u539f\u751f\u5e7f\u544a\u624b\u518c\u300b\uff0c\u5e0c\u671b\u4e3a\u5185\u5bb9\u53d1\u5e03\u5e73\u53f0\u3001\u673a\u6784\u4ee5\u53ca\u5e02\u573a\u4eba\u5458\u63d0\u4f9b\u6307\u5bfc\uff0c\u5728\u5546\u4e1a\u63a8\u5e7f\u6d3b\u52a8\u4e2d\u5229\u7528\u539f\u751f\u5e7f\u544a\u3002<\/p>\n<p>\u300a\u539f\u751f\u5e7f\u544a\u624b\u518c\u300b\u4e2d\uff0c\u63d0\u51fa\u4e86 6 \u79cd\u6838\u5fc3\u7684\u539f\u751f\u5e7f\u544a\u5f62\u5f0f\u3002<\/p>\n<figure id=\"attachment_1440\" aria-describedby=\"caption-attachment-1440\" style=\"width: 896px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1440 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/10\/IAB-Native-ads-the-core-six.png\" alt=\"IAB Native ads the core six\" width=\"896\" height=\"534\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/10\/IAB-Native-ads-the-core-six.png 896w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/10\/IAB-Native-ads-the-core-six-300x179.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/10\/IAB-Native-ads-the-core-six-768x458.png 768w\" data-sizes=\"(max-width: 896px) 100vw, 896px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 896px; --smush-placeholder-aspect-ratio: 896\/534;\" \/><figcaption id=\"caption-attachment-1440\" class=\"wp-caption-text\">Source: IAB<\/figcaption><\/figure>\n<ul>\n<li>\u4fe1\u606f\u6d41\u5e7f\u544a<\/li>\n<li>\u4ed8\u8d39\u641c\u7d22<\/li>\n<li>\u63a8\u8350\u5de5\u5177<\/li>\n<li>\u63a8\u5e7f\u5217\u8868<\/li>\n<li>IAB \u6807\u51c6\u5e26\u6709\u539f\u751f\u5143\u7d20\u7684\u5e7f\u544a<\/li>\n<li>\u5b9a\u5236\u5e7f\u544a<\/li>\n<\/ul>\n<p>2019 \u5e74 5 \u6708\uff0c IAB \u5bf9 \u624b\u518c\u505a\u4e86\u4fee\u8ba2\uff0c\u53d1\u5e03\u4e86<a href=\"https:\/\/www.iab.com\/insights\/iab-native-advertising-playbook-2-0\/\" target=\"_blank\" rel=\"noopener\"> IAB Native Advertising Playbook 2.0<\/a>\u3002<\/p>\n<p>\u539f\u6765\u7684 6 \u79cd\u5e7f\u544a\u7c7b\u578b\u53d8\u6210\u4e86 3 \u79cd\uff0c\u5176\u4e2d\u7684\u63a8\u5e7f\u5217\u8868\u4e0d\u518d\u4f5c\u4e3a\u4e00\u79cd\u72ec\u7279\u7684\u539f\u751f\u5e7f\u544a\u7c7b\u578b\uff0c\u800c\u662f\u88ab\u89c6\u4e3a\u66f4\u5e7f\u6cdb\u7684 In-Feed \u539f\u751f\u5e7f\u544a\u7c7b\u578b\u7684\u4e00\u90e8\u5206\u3002<\/p>\n<figure id=\"attachment_1442\" aria-describedby=\"caption-attachment-1442\" style=\"width: 902px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1442 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/10\/the-core-native-ad-types-new-IAB.png\" alt=\"the core native ad types new IAB\" width=\"902\" height=\"460\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/10\/the-core-native-ad-types-new-IAB.png 902w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/10\/the-core-native-ad-types-new-IAB-300x153.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/10\/the-core-native-ad-types-new-IAB-768x392.png 768w\" data-sizes=\"(max-width: 902px) 100vw, 902px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 902px; --smush-placeholder-aspect-ratio: 902\/460;\" \/><figcaption id=\"caption-attachment-1442\" class=\"wp-caption-text\">Source: IAB<\/figcaption><\/figure>\n<ul>\n<li>In-Feed\/In-Content Native Advertising<\/li>\n<li>Content Recommendation Ads<\/li>\n<li>Branded\/Native Content<\/li>\n<\/ul>\n<p><strong>\u539f\u751f\u5e7f\u544a\u683c\u5f0f Ad Formats<\/strong><\/p>\n<p>IAB EU \u5728 IAB Europe Guide to Native Advertising_2021 \u7ed9\u51fa\u4e86\u539f\u751f\u5e7f\u544a\u683c\u5f0f\u7684\u201c\u6a21\u677f\u201d\uff1a\u6807\u9898\uff0c\u63cf\u8ff0\u3001\u54c1\u724c\u540d\u79f0\u548c logo, \u56fe\u7247\/\u89c6\u9891\u7d20\u6750, CTA \u6309\u94ae\uff0c\u843d\u5730\u9875\u94fe\u63a5\u3002<\/p>\n<figure id=\"attachment_1444\" aria-describedby=\"caption-attachment-1444\" style=\"width: 945px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1444 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/10\/natvie-ad-formates-IAB-EU.png\" alt=\"natvie ad formats IAB EU\" width=\"945\" height=\"495\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/10\/natvie-ad-formates-IAB-EU.png 945w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/10\/natvie-ad-formates-IAB-EU-300x157.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/10\/natvie-ad-formates-IAB-EU-768x402.png 768w\" data-sizes=\"(max-width: 945px) 100vw, 945px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 945px; --smush-placeholder-aspect-ratio: 945\/495;\" \/><figcaption id=\"caption-attachment-1444\" class=\"wp-caption-text\">Source: IAB EU<\/figcaption><\/figure>\n<p>\u4e0d\u540c\u7684\u5e7f\u544a\u5e73\u53f0\u5bf9\u5e7f\u544a\u683c\u5f0f\u7684\u8981\u6c42\u4f1a\u6709\u6240\u5dee\u5f02\u3002\u6bd4\u5982<\/p>\n<ul>\n<li><a href=\"https:\/\/support.google.com\/admanager\/answer\/6075370?hl=en\" target=\"_blank\" rel=\"noopener\">Google<\/a> Standard native ad formats<\/li>\n<li><a href=\"https:\/\/adspecs.yahooinc.com\/native-ads\/native-native-stream\" target=\"_blank\" rel=\"noopener\">Yahoo<\/a> Native Stream\u00a0 Ad Specs Guide<\/li>\n<\/ul>\n<p>\u539f\u751f\u5e7f\u544a\u8981\u6c42\u6709\u5e7f\u544a\u6807\u8bc6\u3002\u5982 Sponsored Links by Taboola.<\/p>\n<h3>\u539f\u751f\u5e7f\u544a\u751f\u6001<\/h3>\n<p>\u6253\u5f00 Luma \u5236\u4f5c\u7684 Content Marketing\/Native \u751f\u6001\u56fe\u3002\u6211\u4eec\u4e0d\u96be\u53d1\u73b0 \u5e7f\u544a\u4e3b\u548c\u53d7\u4f17\u4e4b\u95f4\u6709\u5f88\u591a\u7684&#8221;\u4e2d\u95f4\u5546&#8221;\u3002<\/p>\n<p>\u539f\u751f\u5e7f\u544a\u4f9d\u6258\u4e8e\u5185\u5bb9\uff0c\u5e7f\u544a\u5185\u5bb9\u8981\u4e0e\u5468\u56f4\u5185\u5bb9\u5b8c\u5168\u878d\u5408\u800c\u4e0d\u7a81\u5140\u3002\u5185\u5bb9\uff08\u5e7f\u544a\u7d20\u6750\uff09\u7684\u751f\u4ea7\u53ef\u4ee5\u6765\u81ea\u4e8e\u5e7f\u544a\u4e3b\u3001\u5a92\u4f53\u673a\u6784\u3001<a href=\"https:\/\/bigbobchang.com\/influencer-marketing-guide\/\">\u7ea2\u4eba<\/a>\/\u5185\u5bb9\u521b\u9020\u8005\u7b49\u5408\u4f5c\u8005\u3002<\/p>\n<figure id=\"attachment_1446\" aria-describedby=\"caption-attachment-1446\" style=\"width: 960px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1446 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/10\/Content-Marketing-Native-LUMAscape.png\" alt=\"Content Marketing - Native LUMAscape\" width=\"960\" height=\"720\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/10\/Content-Marketing-Native-LUMAscape.png 960w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/10\/Content-Marketing-Native-LUMAscape-300x225.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/10\/Content-Marketing-Native-LUMAscape-768x576.png 768w\" data-sizes=\"(max-width: 960px) 100vw, 960px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 960px; --smush-placeholder-aspect-ratio: 960\/720;\" \/><figcaption id=\"caption-attachment-1446\" class=\"wp-caption-text\">Source: Luma<\/figcaption><\/figure>\n<ul>\n<li>\u793e\u4ea4\u5e73\u53f0\u6709\uff1a Facebook, Twitter, Pinterest\uff0c LinkedIn \u7b49\u7b49<\/li>\n<li>\u641c\u7d22\u5f15\u64ce\u6709\uff1a Google, Bing, Yandex \u7b49\u7b49<\/li>\n<li>\u5a92\u4f53\u673a\u6784\u6709\uff1aHearst, Forbes, The New York Times \u7b49\u7b49<\/li>\n<\/ul>\n<p>Taboola \u548c Outbrain \u88ab\u5f52\u4e3a content recommendation;<\/p>\n<p>\u56de\u8fc7\u5934\u6765\uff0c\u6211\u4eec\u770b\u770b\u4e0d\u540c\u7684\u539f\u751f\u5e7f\u544a\u5e73\u53f0\u7684\u5b9a\u4f4d\u3002<\/p>\n<ul>\n<li>Taboola is the world&#8217;s leading <strong>discovery &amp; native advertising platform<\/strong>.<\/li>\n<li>Outbrain The Leading<strong> Recommendation Platform<\/strong> for the Open Web.<\/li>\n<li>Nativo <strong>The Storytelling Platform.<\/strong><\/li>\n<li>MGID <strong>Native Advertising, Redefined<\/strong>.<\/li>\n<li>Adyoulike<strong> Native, Reinvented.<\/strong><\/li>\n<\/ul>\n<p>\u5982\u4f55\u5229\u7528\u5e7f\u544a\u8bb2\u8ff0<a href=\"https:\/\/bigbobchang.com\/brand-branding-faqs\/\">\u54c1\u724c<\/a>\u6545\u4e8b\uff0c\u539f\u751f\u5e7f\u544a\u662f\u4e00\u4e2a\u9009\u62e9\u3002<\/p>\n<h2>\u539f\u751f\u5e7f\u544a\u4e0e\u8054\u76df\u8425\u9500<\/h2>\n<p>\u5218\u9e4f\u8001\u5e08\u7684\u300a\u8ba1\u7b97\u5e7f\u544a\u300b\u4e00\u4e66\u4e2d\uff0c\u6307\u51fa\u539f\u751f\u5e7f\u544a\u76f8\u5173\u4ea7\u54c1\u6709\u4fe1\u606f\u6d41\u5e7f\u544a\u3001\u641c\u7d22\u5e7f\u544a\u3001\u8f6f\u6587\u5e7f\u544a\u3001\u8054\u76df affiliate\u3001\u539f\u751f\u5e7f\u544a\u5e73\u53f0\u3002<\/p>\n<figure id=\"attachment_1447\" aria-describedby=\"caption-attachment-1447\" style=\"width: 848px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1447 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/10\/\u539f\u751f\u5e7f\u544a\u4ea7\u54c1-\u8ba1\u7b97\u5e7f\u544a.png\" alt=\"\u539f\u751f\u5e7f\u544a\u4ea7\u54c1-\u8ba1\u7b97\u5e7f\u544a\" width=\"848\" height=\"608\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/10\/\u539f\u751f\u5e7f\u544a\u4ea7\u54c1-\u8ba1\u7b97\u5e7f\u544a.png 848w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/10\/\u539f\u751f\u5e7f\u544a\u4ea7\u54c1-\u8ba1\u7b97\u5e7f\u544a-300x215.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/10\/\u539f\u751f\u5e7f\u544a\u4ea7\u54c1-\u8ba1\u7b97\u5e7f\u544a-768x551.png 768w\" data-sizes=\"(max-width: 848px) 100vw, 848px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 848px; --smush-placeholder-aspect-ratio: 848\/608;\" \/><figcaption id=\"caption-attachment-1447\" class=\"wp-caption-text\">Source: \u300a\u8ba1\u7b97\u5e7f\u544a\u300b<\/figcaption><\/figure>\n<p>\u867d\u7136\u548c IAB \u5bf9\u539f\u751f\u5e7f\u544a\u7684\u5206\u7c7b\u6709\u6240\u5dee\u522b\uff0c\u4e0d\u8fc7\u6211\u4eec\u53ef\u4ee5\u8c08\u63a2\u8ba8\u4e0b\u8054\u76df\u8425\u9500\u548c\u539f\u751f\u5e7f\u544a\u4e4b\u95f4\u7684\u5173\u7cfb\u3002<\/p>\n<p>\u6211\u4eec\u770b\u5230\uff0cOutbrain \u7f51\u7ad9\u4e0a\u6709\u5173\u4e8e\u8054\u76df\u8425\u9500\u7684\u4e13\u95e8\u4ecb\u7ecd\u2014\u2014<a href=\"https:\/\/www.outbrain.com\/affiliate-marketing-strategy\/\" target=\"_blank\" rel=\"noopener\">Affiliate Hub<\/a>\u3002\u4e0d\u8fc7\u504f\u5411\u4e8e\u8054\u76df\u5ba2\u7f51\u8d5a\uff0c\u4e00\u4e9b\u64c5\u957f\u4e70\u91cf\u7684\u8054\u76df\u5ba2\u53ef\u80fd\u4f7f\u7528 Outbrain \u8fd9\u6837\u7684\u5e7f\u544a\u5e73\u53f0\u8d2d\u4e70\u6d41\u91cf\uff0c\u63a8\u5e7f\u5546\u5bb6 offer, \u8d5a\u53d6\u4f63\u91d1\u5dee\u3002<\/p>\n<p>\u50cf\u52a0\u5165 Taboola \u7684 USA Today, Business Insider \u7684\u5a92\u4f53\u4e5f\u901a\u8fc7\u8054\u76df\u8425\u9500\u53d8\u73b0\u5185\u5bb9\u3002\u5728\u300a<a href=\"https:\/\/bigbobchang.com\/mass-media-affiliate-marketing\/\">\u5927\u4f17\u5a92\u4f53\u4e0e\u8054\u76df\u8425\u9500<\/a>\u300b\u4e00\u6587\u4e2d\uff0c\u6211\u4eec\u5df2\u505a\u4ecb\u7ecd\u3002<\/p>\n<p>\u5982\u524d\u6240\u8ff0\uff0c\u4e00\u4e9b\u5a92\u4f53\u96c6\u56e2\u4e5f\u52a0\u5165 Skimlinks \u6765\u589e\u52a0\u8054\u76df\u5185\u5bb9\u6536\u76ca\uff0c\u901a\u8fc7 Skimlinks \u6765\u5bf9\u63a5\u5341\u591a\u4e2a\u8054\u76df\u5e73\u53f0\u7684 48,500 \u4e2a\u5546\u5bb6\u4e5f\u65b9\u4fbf\u7ba1\u7406\u8d26\u6237\u3002\u4e0d\u8fc7\u81ea 2020.3.31\uff0c <a href=\"https:\/\/support.skimlinks.com\/hc\/en-us\/articles\/360026739133-Does-Skimlinks-work-with-Amazon-\" target=\"_blank\" rel=\"noopener\">Skimlinks \u4e0d\u518d\u548c\u4e9a\u9a6c\u900a\u5408\u4f5c<\/a>\u3002\u52a0\u5165 Skimlinks \u7684\u5a92\u4f53\u548c\u535a\u4e3b\u5982\u679c\u63a8\u5e7f\u4e9a\u9a6c\u900a\u7684\u8bdd\u5219\u9700\u6ce8\u518c<a href=\"https:\/\/bigbobchang.com\/affiliate-marketing-amazon-associate-program\/\" target=\"_blank\" rel=\"noopener\">\u4e9a\u9a6c\u900a\u8054\u76df\u9879\u76ee<\/a>\u3002<\/p>\n<p>USA Today \u65d7\u4e0b\u7684 reviewed.com \u5982\u57df\u540d\u6240\u8a00\uff0c\u4e3b\u6253\u4ea7\u54c1\u8bc4\u6d4b\u3002\u76ee\u524d\u4e9a\u9a6c\u900a October Prime Day \u5728 USA Today \u4e0a\u5f97\u5230 \u4e86\u5f88\u591a\u66dd\u5149\u3002<\/p>\n<figure id=\"attachment_1449\" aria-describedby=\"caption-attachment-1449\" style=\"width: 1892px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1449 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/10\/USA-today-reviewed.png\" alt=\"USA today reviewed\" width=\"1892\" height=\"814\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/10\/USA-today-reviewed.png 1892w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/10\/USA-today-reviewed-300x129.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/10\/USA-today-reviewed-1024x441.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/10\/USA-today-reviewed-768x330.png 768w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/10\/USA-today-reviewed-1536x661.png 1536w\" data-sizes=\"(max-width: 1892px) 100vw, 1892px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1892px; --smush-placeholder-aspect-ratio: 1892\/814;\" \/><figcaption id=\"caption-attachment-1449\" class=\"wp-caption-text\">Source: USA Today<\/figcaption><\/figure>\n<p>\u8fd9\u4e9b\u7535\u5546\u5185\u5bb9 \uff08commerce content \u5982 review, gift guide, deal \u7b49\uff09\u5e94 <a href=\"https:\/\/www.ftc.gov\/business-guidance\/resources\/ftcs-endorsement-guides-what-people-are-asking\" target=\"_blank\" rel=\"noopener\">FTC<\/a> \u7684\u8981\u6c42\u4e5f\u5bf9\u8054\u76df\u94fe\u63a5\u6709\u505a\u8bf4\u660e\u3002<\/p>\n<blockquote><p>Recommendations are independently chosen by Reviewed\u2019s editors. Purchases you make through our links may earn us a commission.\u2014\u2014USA Today<\/p><\/blockquote>\n<p>\u5f53\u7136\uff0c\u5a92\u4f53\u4e5f\u53ef\u4ee5\u5411\u5546\u5bb6\u76f4\u63a5\u51fa\u552e\u5e7f\u544a\uff0c\u76f4\u63a5\u5408\u4f5c\u3002<\/p>\n<p><a href=\"https:\/\/bigbobchang.com\/how-amazon-sellers-run-shopify-store\/\">\u4e9a\u9a6c\u900a\u5356\u5bb6<\/a>\u5e38\u7528\u7684 slickdeals, \u7f8e\u56fd\u7b2c\u4e00\u7684 deal \u7ad9\u70b9\uff0c\u5176 Featured Deals \u4e5f\u662f\u4e00\u79cd\u5178\u578b\u7684\u539f\u751f\u5e7f\u544a\u3002<\/p>\n<figure id=\"attachment_1450\" aria-describedby=\"caption-attachment-1450\" style=\"width: 1106px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1450 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/10\/Slickdeals-native-ads.png\" alt=\"Slickdeals native ads\" width=\"1106\" height=\"590\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/10\/Slickdeals-native-ads.png 1106w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/10\/Slickdeals-native-ads-300x160.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/10\/Slickdeals-native-ads-1024x546.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/10\/Slickdeals-native-ads-768x410.png 768w\" data-sizes=\"(max-width: 1106px) 100vw, 1106px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1106px; --smush-placeholder-aspect-ratio: 1106\/590;\" \/><figcaption id=\"caption-attachment-1450\" class=\"wp-caption-text\">Source: Slickdeals<\/figcaption><\/figure>\n<h2>\u603b\u7ed3<\/h2>\n<p>\u6709\u7684\u5e7f\u544a\u70e6\u4eba\uff0c\u6709\u7684\u5e7f\u544a\u8ff7\u4eba\u3002<br \/>\n\u53c8\u6709\u54ea\u4e9b\u4f60\u975e\u5e38\u559c\u6b22\u7684\u5e7f\u544a\u5462\uff1f<\/p>\n<p><strong>\u63a8\u8350\u9605\u8bfb<\/strong><\/p>\n<ul>\n<li>Dale Lovell | <em><span class=\"notion-enable-hover\" data-token-index=\"1\" data-reactroot=\"\">Native Advertising: The Essential Guide <\/span><\/em><\/li>\n<li>\u5218\u9e4f\u3001\u738b\u8d85 |\u300a\u8ba1\u7b97\u5e7f\u544a\uff1a\u4e92\u8054\u7f51\u5546\u4e1a\u53d8\u73b0\u7684\u5e02\u573a\u4e0e\u6280\u672f\u300b\uff08\u7b2c2\u7248\uff09<\/li>\n<li>IAB Native Advertising Playbook 2.0<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u4e00\u5929\uff0c\u5c0f\u5f20\u65e0\u610f\u53d1\u73b0 Bloomberg \u6587\u7ae0\u4e0b\u65b9\u7684 Sponsored Links \u6807\u8bc6\u3002 \u8fd9\u79cd\u4e0d\u50cf\u5e7f\u544a\u7684\u5e7f\u544a\u662f\u4ec0\u4e48\u5e7f\u544a\uff1f\u2014\u2014\u539f\u751f\u5e7f\u544a\u3002<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[69],"class_list":["post-1436","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","tag-native-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u539f\u751f\u5e7f\u544a\u6f2b\u8c08 - BobzNotes<\/title>\n<meta name=\"description\" content=\"\u4ec0\u4e48\u662f\u539f\u751f\u5e7f\u544a\uff1f\u6709\u54ea\u4e9b\u597d\u7684\u539f\u751f\u5e7f\u544a\u5e73\u53f0? 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