{"id":1629,"date":"2022-11-17T03:42:03","date_gmt":"2022-11-17T03:42:03","guid":{"rendered":"https:\/\/bigbobchang.com\/?p=1629"},"modified":"2022-11-26T06:17:19","modified_gmt":"2022-11-26T06:17:19","slug":"pinduoduo-temu-case-study","status":"publish","type":"post","link":"https:\/\/bigbobchang.com\/zh\/pinduoduo-temu-case-study\/","title":{"rendered":"\u62fc\u591a\u591a\u51fa\u6d77\uff1a\u5411\u534e\u4eba\u201c\u780d\u4e00\u5200\u201d"},"content":{"rendered":"<p>9 \u6708\u521d\uff0c\u62fc\u591a\u591a\u9762\u5411\u7f8e\u56fd\u5e02\u573a\u63a8\u51fa\u4e86\u8de8\u5883\u7535\u5546\u5e73\u53f0 Temu.<\/p>\n<p>\u9ed1\u4e94\u7f51\u4e00\u5c06\u81f3\uff0cTemu \u7684\u7f51\u7ad9\u6d41\u91cf\u7206\u53d1\u5f0f\u589e\u957f\uff0c\u6708\u8bbf\u95ee\u5df2\u7ecf\u8fbe\u5230 21.6M\u3002\u5feb\u65f6\u5c1a\u54c1\u724c Cider \u4e3a 5.7M\uff0c\u963f\u91cc\u7684\u901f\u5356\u901a AliExpress \u7f8e\u56fd\u7ad9\u4e3a 29.7M\u3002<\/p>\n<p><!--more--><\/p>\n<figure id=\"attachment_1633\" aria-describedby=\"caption-attachment-1633\" style=\"width: 1757px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-1633\" src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/11\/temu-similarweb.png\" alt=\"temu similarweb\" width=\"1757\" height=\"840\" srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/11\/temu-similarweb.png 1757w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/11\/temu-similarweb-300x143.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/11\/temu-similarweb-1024x490.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/11\/temu-similarweb-768x367.png 768w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/11\/temu-similarweb-1536x734.png 1536w\" sizes=\"(max-width: 1757px) 100vw, 1757px\" \/><figcaption id=\"caption-attachment-1633\" class=\"wp-caption-text\">Source: Similarweb<\/figcaption><\/figure>\n<h2>\u9762\u5411\u534e\u4eba\u7fa4\u4f53\u7684\u8425\u9500<\/h2>\n<p>\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c\u5f15\u8350\u6d41\u91cf\u4e2d\uff0c\u9762\u5411\u534e\u4eba\u7fa4\u4f53\u7684\u7f51\u7ad9\u6d41\u91cf\u4e5f\u5448\u73b0\u5927\u5e45\u589e\u957f\u3002\u7279\u522b\u662f\u5317\u7f8e\u7701\u94b1\u5feb\u62a5\u00a0 dealmoon.com \u3002<\/p>\n<figure id=\"attachment_1634\" aria-describedby=\"caption-attachment-1634\" style=\"width: 736px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1634 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/11\/temu-refferal.png\" alt=\"temu refferal\" width=\"736\" height=\"461\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/11\/temu-refferal.png 736w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/11\/temu-refferal-300x188.png 300w\" data-sizes=\"(max-width: 736px) 100vw, 736px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 736px; --smush-placeholder-aspect-ratio: 736\/461;\" \/><figcaption id=\"caption-attachment-1634\" class=\"wp-caption-text\">Source: Similarweb<\/figcaption><\/figure>\n<h3>Temu X Dealmoon \u5408\u4f5c<\/h3>\n<p>\u6839\u636e Dealmoon \u7684\u5b98\u65b9\u4ecb\u7ecd\uff0cDealmoon \u662f\u7f8e\u56fd\u9886\u5148\u7684\u534e\u4eba\u793e\u4ea4\u5bfc\u8d2d\u5e73\u53f0\uff0c\u4e1a\u52a1\u8986\u76d6\u5317\u7f8e\u3001\u4e9a\u592a\u3001\u6b27\u6d32\u7b49\u5730\u533a\u3002<\/p>\n<p>\u505a\u4e9a\u9a6c\u900a\u7ad9\u5916\u63a8\u5e7f\u7684\u5546\u5bb6\u7ecf\u5e38\u4f1a\u4f7f\u7528 SlickDeals, Hotukdeals \u8fd9\u4e9b deal \u7ad9\uff0cDealmoon \u4e5f\u662f\u4e00\u4e2a\u5178\u578b\u7684 deal \u7f51\u7ad9\u3002\u8fd9\u4e9b\u7ad9\u70b9\u4e5f\u90fd\u901a\u8fc7\u8054\u76df\u8425\u9500\u53d8\u73b0\u6d41\u91cf\u3002<\/p>\n<p>\u6bd4\u5982 Dealmoon \u5728 CJ \u8054\u76df\u5e73\u53f0\u4e0a\u5c31\u662f\u4e2a\u5934\u90e8\u7684\u8054\u76df\u5ba2\u2014\u2014CJ Performer\u3002\u7b80\u4ecb\u4e0a\u5199\u7740 owns the biggest social network for Chinese American.<\/p>\n<figure id=\"attachment_1636\" aria-describedby=\"caption-attachment-1636\" style=\"width: 836px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1636 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/11\/dealmoon-CJ-1.png\" alt=\"dealmoon CJ \" width=\"836\" height=\"513\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/11\/dealmoon-CJ-1.png 836w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/11\/dealmoon-CJ-1-300x184.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/11\/dealmoon-CJ-1-768x471.png 768w\" data-sizes=\"(max-width: 836px) 100vw, 836px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 836px; --smush-placeholder-aspect-ratio: 836\/513;\" \/><figcaption id=\"caption-attachment-1636\" class=\"wp-caption-text\">Source: CJ<\/figcaption><\/figure>\n<p>\u5728 dealmoon.com\u00a0 \u641c\u7d22 temu, \u4f1a\u53d1\u73b0\u4e00\u4e9b\u70ed\u4e4e\u7684 deal \u5e16\u5b50\u3002\u591a\u6570\u5e16\u5b50\u4e92\u52a8\u5f88\u4e0d\u9519\uff0c\u6253\u4e0a\u4e86\u70ed\u95e8\u7684\u6807\u7b7e\u3002<\/p>\n<figure id=\"attachment_1635\" aria-describedby=\"caption-attachment-1635\" style=\"width: 859px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1635 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/11\/dealmoon-x-temu.png\" alt=\"dealmoon x temu\" width=\"859\" height=\"868\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/11\/dealmoon-x-temu.png 859w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/11\/dealmoon-x-temu-297x300.png 297w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/11\/dealmoon-x-temu-768x776.png 768w\" data-sizes=\"(max-width: 859px) 100vw, 859px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 859px; --smush-placeholder-aspect-ratio: 859\/868;\" \/><figcaption id=\"caption-attachment-1635\" class=\"wp-caption-text\">Source: Dealmoon<\/figcaption><\/figure>\n<p>\u8fd9\u6b21\u7684\u5408\u4f5c\u662f\u7cbe\u5fc3\u51c6\u5907\u7684\uff0c\u4ece\u53d1\u5e03\u5e16\u5b50\u548c\u843d\u5730\u9875\u7684\u8bbe\u8ba1\u90fd\u53ef\u4ee5\u770b\u51fa\u3002<\/p>\n<p>\u4e0d\u540c\u7684\u4e3b\u9898\uff0c\u4e0d\u540c\u7684\u54c1\u7c7b\uff0c\u4e13\u95e8\u7684\u6d3b\u52a8\u9875\u8bbe\u8ba1\u3002\u6587\u6848\u4e5f\u662f\u719f\u6089\u7684\u753b\u98ce\uff0c\u6bd4\u5982\u201cTemu\u62fc\u591a\u591a\u5723\u8bdebug\u4ef7\u201d\u3002Temu \u4e0e\u62fc\u591a\u591a\u6df1\u5ea6\u6346\u7ed1\u3002<\/p>\n<figure id=\"attachment_1637\" aria-describedby=\"caption-attachment-1637\" style=\"width: 942px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1637 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/11\/dealmoon-temu-landing-page.png\" alt=\"dealmoon -temu landing page\" width=\"942\" height=\"507\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/11\/dealmoon-temu-landing-page.png 942w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/11\/dealmoon-temu-landing-page-300x161.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/11\/dealmoon-temu-landing-page-768x413.png 768w\" data-sizes=\"(max-width: 942px) 100vw, 942px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 942px; --smush-placeholder-aspect-ratio: 942\/507;\" \/><figcaption id=\"caption-attachment-1637\" class=\"wp-caption-text\">Source: Dealmoon &amp; Temu<\/figcaption><\/figure>\n<p>\u8ffd\u8e2a\u94fe\u63a5\u7684\u53c2\u6570\u8bbe\u7f6e\u4e5f\u662f\u4e00\u4e2a\u4eae\u70b9\u3002<\/p>\n<ul>\n<li>subj=dealmoon-xmas-acc-kidsclothing-costume<\/li>\n<li>subj=dealmoon-chinese-worldcup-partysupplies<\/li>\n<\/ul>\n<p>\u9664\u4e86 Dealmoon \u8fd9\u4e2a\u6e20\u9053\uff0cTemu 9\u6708\u5c31\u5728 Facebook \u548c Youtube \u4e0a\u6295\u653e\u8fc7\u201c\u62fc\u591a\u591a\u6765\u7f8e\u56fd\u4e86\u201d\u7684\u5e7f\u544a\u3002<\/p>\n<figure id=\"attachment_1638\" aria-describedby=\"caption-attachment-1638\" style=\"width: 744px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1638 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/11\/temu-ads-\u6587\u6848.png\" alt=\"temu ads \u6587\u6848\" width=\"744\" height=\"431\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/11\/temu-ads-\u6587\u6848.png 744w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/11\/temu-ads-\u6587\u6848-300x174.png 300w\" data-sizes=\"(max-width: 744px) 100vw, 744px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 744px; --smush-placeholder-aspect-ratio: 744\/431;\" \/><figcaption id=\"caption-attachment-1638\" class=\"wp-caption-text\">Source: BobzNotes \u6574\u7406<\/figcaption><\/figure>\n<p>\u62fc\u591a\u591a\u901a\u8fc7\u6d77\u5916\u534e\u4eba\u6765\u63a8\u5e7f Temu\uff0c\u53ef\u4ee5\u8bf4\u662f\u4e00\u4e2a\u5999\u62db\u3002\u6839\u636e<a href=\"https:\/\/zh.m.wikipedia.org\/zh-hans\/%E5%8D%8E%E8%A3%94%E7%BE%8E%E5%9B%BD%E4%BA%BA\" target=\"_blank\" rel=\"noopener\">\u7ef4\u57fa\u767e\u79d1<\/a>\uff0c\u622a\u81f3 2018 \u5e74\uff0c\u7f8e\u7c4d\u534e\u4eba\u603b\u4eba\u6570\u6709\u7ea6 514 \u4e07\u4eba\uff0c\u5360\u7f8e\u56fd\u603b\u4eba\u53e3\u4e2d\u7ea6 1.5%\u3002<\/p>\n<p>\u4e0d\u8fc7\u6d88\u8d39\u8005\u7684\u4fe1\u4efb\u95ee\u9898\u4ecd\u7136\u662f\u4e00\u4e2a\u6311\u6218\u3002\u8fd9\u4e5f\u662f\u4e3a\u4ec0\u4e48 Temu \u66f4\u65b0\u4e86\u4e00\u4e9b\u5217\u7684\u9664\u4e86\u4f4e\u4ef7\u4e4b\u5916\u7684\u201c\u5356\u70b9\u201d\u3002<\/p>\n<ul>\n<li>Safe payments<\/li>\n<li>Secure logistics<\/li>\n<li>Secure privacy<\/li>\n<li>Purchase proection<\/li>\n<\/ul>\n<h2>Temu \u780d\u4e00\u5200\u529f\u80fd<\/h2>\n<p>\u62fc\u591a\u591a\u7089\u706b\u7eaf\u9752\u7684\u201c\u780d\u4e00\u5200\u201d\u529f\u80fd\u4f3c\u4e4e\u6ca1\u6709\u5728 Temu \u4e0a\u590d\u7528\u3002<\/p>\n<p>\u4f46\u5982\u679c\u4ece referral marketing \u4e0a\u6765\u770b\uff0cTemu \u5b9e\u9645\u7528\u4e86\u591a\u6b21\u4e86\u3002<\/p>\n<p>\u8054\u76df\/\u7ea2\u4eba\u9879\u76ee\u3001Refer A Friend\u3001\u6821\u56ed\u5927\u4f7f\u9879\u76ee\u4ee5\u53ca\u56fd\u5185\u8bf4\u7684\u793e\u4ea4\u88c2\u53d8\u4e5f\u90fd\u662f Referral marketing \u5f15\u8350\u8425\u9500\u7684\u8303\u7574\u3002<\/p>\n<p>\u636e <a href=\"https:\/\/letschuhai.com\/pinduoduo-temu-north-america\" target=\"_blank\" rel=\"noopener\">36\u6c2a<\/a>\u62a5\u9053\uff0c Temu \u5148\u662f\u5728 9 \u6708 21 \u65e5\u63a8\u884c\u201cRasing Fish\u201d\u6d3b\u52a8\uff0c\u62c9\u4eba\u6ce8\u518c\u5582\u517b\u5c0f\u9c7c\uff0c\u6700\u7ec8\u5956\u52b110\u7f8e\u5143\uff0c\u6b63\u662f\u62fc\u591a\u591a\u64c5\u957f\u7684\u201c\u793e\u4ea4+\u6e38\u620f\u201d\u88c2\u53d8\u65b9\u6cd5\u3002\u8fd1\u671f\uff0cTemu \u53c8\u5f00\u59cb\u63a8\u884c referral bonus\uff08\u63a8\u4ecb\u5956\u52b1\uff09\uff0c\u62c9\u591f5\u4e2a\u4eba\u4e0b\u8f7d\u6ce8\u518c\uff0c\u5956\u52b1 20 \u7f8e\u5143\u300211 \u6708 4 \u65e5\uff0c\u6709\u62a5\u9053\u79f0 Temu \u6b63\u51c6\u5907\u4e0a\u7ebf\u201c\u780d\u4e00\u5200\u201d\u529f\u80fd\uff0c\u53ef\u901a\u8fc7WhatsApp\u3001Messenger\u3001Facebook\u5411\u670b\u53cb\u5206\u4eab\u94fe\u63a5\u5e76\u83b7\u5f97\u76f8\u5e94\u5956\u52b1\u3002<\/p>\n<p>\u5728 temu.com \u5b98\u7f51\u7684\u5e95\u90e8\uff0c\u6211\u4eec\u4e5f\u53d1\u73b0<\/p>\n<ul>\n<li><a href=\"https:\/\/www.temu.com\/influencer-collaboration.html\" target=\"_blank\" rel=\"noopener\">Influencer Collaboration<\/a> \u7ea2\u4eba\u9879\u76ee<\/li>\n<li><a href=\"https:\/\/www.temu.com\/campus-ambassador.html\" target=\"_blank\" rel=\"noopener\">TEMU Campus Ambassador<\/a> \u6821\u56ed\u5927\u4f7f\u9879\u76ee<\/li>\n<\/ul>\n<p>Temu Campus Ambassador \u5c31\u662f Refer A Friend \u6216\u8005 Affiliate Program, \u53ea\u662f\u5c06\u95e8\u69db\u8bbe\u7f6e\u6210\u4e86\u7f8e\u56fd\u5927\u5b66\u751f\u3002<\/p>\n<figure id=\"attachment_1640\" aria-describedby=\"caption-attachment-1640\" style=\"width: 618px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1640 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/11\/Temu-Campus-Ambassador.png\" alt=\"Temu Campus Ambassador\" width=\"618\" height=\"666\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/11\/Temu-Campus-Ambassador.png 618w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/11\/Temu-Campus-Ambassador-278x300.png 278w\" data-sizes=\"(max-width: 618px) 100vw, 618px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 618px; --smush-placeholder-aspect-ratio: 618\/666;\" \/><figcaption id=\"caption-attachment-1640\" class=\"wp-caption-text\">Source: Temu<\/figcaption><\/figure>\n<p>\u5b66\u751f A \u63a8\u8350\u597d\u53cb\u4e0b\u8f7d Temu App \u5e76\u6210\u529f\u6d88\u8d39\u8d2d\u7269\uff0c\u5b66\u751f A \u53ef\u83b7\u5f97 3% \u7684\u4f63\u91d1\u3002\u5982\u679c\u597d\u53cb\u6210\u4e3a\u4e0b\u8f7d Temu App \u7684 \u65b0\u7528\u6237 \uff0c\u5219\u5b66\u751f A\u53ef\u4ee5\u83b7\u5f97 $2\u3002\u8be6\u89c1 <a href=\"https:\/\/www.temu.com\/campus-ambassador-policy.html\" target=\"_blank\" rel=\"noopener\">Temu Campus Ambassador Policy<\/a>\u3002<\/p>\n<p>\u8fd9\u5c31\u662f\u5178\u578b\u7684\u8054\u76df\u8425\u9500\u3002\u4ed8\u8d39\u65b9\u5f0f\u9664\u4e86 CPS \u8fd8\u6709 CPL.<br \/>\n\u53ea\u4e0d\u8fc7 Temu \u76ee\u524d\u6ca1\u6709\u4f7f\u7528\u7b2c\u4e09\u65b9\u8054\u76df\u5e73\u53f0\u6216\u8005\u8ffd\u8e2a\u8f6f\u4ef6\u3002\u9879\u76ee\u7684\u540d\u79f0\u4e0d\u662f Affiliate\/ Partner Program.<\/p>\n<p>\u6b64\u5916\uff0c\u770b\u4e0a\u53bb Temu \u7279\u522b\u5728\u4e4e\u5b66\u751f\u7fa4\u4f53\u3002\u7f51\u7ad9\u4e5f\u63a8\u51fa\u4e86 Student Discount\uff0c\u4e0d\u8fc7\u662f\u7528\u7684\u81ea\u5df1\u7684\u6280\u672f\u800c\u975e UNiDAYS\u3001StudentBeans \u8fd9\u4e9b\u8054\u76df\u5ba2\u7684\u5b66\u751f\u9a8c\u8bc1\u670d\u52a1\u3002\u53ef\u53c2\u8003\u300a<a href=\"https:\/\/bigbobchang.com\/genz-student-discount-affiliate\/\" target=\"_blank\" rel=\"noopener\">Z \u4e16\u4ee3\uff1a\u5b66\u751f\u6298\u6263\u548c\u8054\u76df\u8425\u9500<\/a>\u300b\u3002<\/p>\n<h2>\u603b\u7ed3<\/h2>\n<p>SHEIN \u9500\u552e\u989d\u63a5\u8fd1 Zara\u3001H&amp;M\u3002\u4eca\u5e74\u4e0a\u534a\u5e74\uff0cSHEIN \u9500\u552e\u989d\u7a81\u7834160 \u4ebf\u7f8e\u91d1\uff0c\u540c\u6bd4\u589e\u901f\u8d85 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