{"id":1645,"date":"2022-11-19T03:45:59","date_gmt":"2022-11-19T03:45:59","guid":{"rendered":"https:\/\/bigbobchang.com\/?p=1645"},"modified":"2022-11-26T06:18:13","modified_gmt":"2022-11-26T06:18:13","slug":"%e9%bb%91%e4%ba%94%e7%bd%91%e4%b8%80%e7%ab%9f%e7%84%b6%e6%9c%89%e5%a6%82%e6%ad%a4%e5%b7%ae%e5%88%ab","status":"publish","type":"post","link":"https:\/\/bigbobchang.com\/zh\/%e9%bb%91%e4%ba%94%e7%bd%91%e4%b8%80%e7%ab%9f%e7%84%b6%e6%9c%89%e5%a6%82%e6%ad%a4%e5%b7%ae%e5%88%ab\/","title":{"rendered":"\u9ed1\u4e94\u7f51\u4e00\u7adf\u7136\u6709\u5982\u6b64\u5dee\u522b"},"content":{"rendered":"<p>\u56fd\u5185\u6709\u4eac\u4e1c 618\uff0c \u5929\u732b\u53cc\u5341\u4e00\u3002<\/p>\n<p>\u6d77\u5916\u6709\u9ed1\u4e94\u7f51\u4e00\u3002\u4e0d\u8fc7\u4f60\u662f\u5426\u542c\u8fc7\u2014\u2014<br \/>\n\u201cBlack Friday is Walmart\u2019s day and Cyber Monday is Amazon\u2019s day.\u201d<\/p>\n<p>Andrew Lipsman, Intelligence Insider \u7684\u96f6\u552e\u548c\u7535\u5b50\u5546\u52a1\u9996\u5e2d\u5206\u6790\u5e08<a href=\"https:\/\/www.modernretail.co\/marketing\/walmarts-cyber-monday-marketing-campaign-takes-direct-aim-at-amazon\/#:~:text=%E2%80%9CBlack%20Friday%20is%20Walmart's%20day,days%20of%20the%20week%20online.\" target=\"_blank\" rel=\"noopener\">\u5982\u662f\u8bf4<\/a>\u3002<\/p>\n<p><!--more--><\/p>\n<h2>\u9ed1\u4e94\u548c\u7f51\u4e00\u6709\u5dee<\/h2>\n<p>\u9ed1\u8272\u661f\u671f\u4e94\u548c\u7f51\u7edc\u661f\u671f\u4e00\uff0c\u9664\u4e86\u65f6\u95f4\u4e0a\u7684\u5dee\u5f02\u8fd8\u6709\u54ea\u4e9b\u533a\u522b\u5462\uff1f<\/p>\n<p><strong>\u7f51\u53cb\u5982\u662f\u8bf4<\/strong><\/p>\n<p>\u7b14\u8005\u5728 Reddit \u4e0a\u95ee\u4e86\u8fd9\u4e2a\u95ee\u9898\u3002\u7f51\u53cb\u7684\u56de\u7b54\u6709\u4e9b\u620f\u8c11\u3002<\/p>\n<blockquote><p>\u9ed1\u4e94\u5927\u7ea63\u5929&#8230;<\/p>\n<p>\u4f60\u4e0d\u4f1a\u5728\u7f51\u4e00\u88ab\u8df5\u8e0f\u81f4\u6b7b\u3002<\/p>\n<p>\u4e00\u4e2a\u662f\u66f4\u591a\u57fa\u4e8e\u5e97\u5185\u7684\u5bb0\u5ba2\u884c\u4e3a\uff0c\u53e6\u4e00\u4e2a\u662f\u7f51\u4e0a\u5bb0\u5ba2\u3002<\/p><\/blockquote>\n<p>\u5728 Google \u4e0a\u641c\u7d22\u8fd9\u4e2a\u95ee\u9898\uff0c\u4e5f\u6709\u4e00\u4e9b\u6587\u7ae0\u7ed9\u51fa\u4e86 \u7b54\u6848\u3002<\/p>\n<p><strong>Deal \u7ad9\u5982\u662f\u8bf4<\/strong><\/p>\n<p>\u7f8e\u56fd deal \u7f51\u7ad9<a href=\"https:\/\/bigbobchang.com\/publisher-dealnews\/\" target=\"_blank\" rel=\"noopener\"> DealNews <\/a>\u5728<a href=\"https:\/\/www.dealnews.com\/features\/cyber-monday\/ways-cyber-monday-is-different-from-black-friday\/\" target=\"_blank\" rel=\"noopener\"> Is Cyber Monday Better Than Black Friday? 8 Ways the Shopping Holidays Differ<\/a> \u6307\u51fa\uff1a<\/p>\n<ul>\n<li>\u7f51\u4e00\u66f4\u6ce8\u91cd\u7f51\u4e0a\u8d2d\u7269\uff0c\u4f46\u6709\u5b9e\u4f53\u5e97\u7684\u5546\u5e97\u901a\u5e38\u4f1a\u6709\u7ebf\u4e0a\u548c\u7ebf\u4e0b\u76f8\u540c\u7684\u4f18\u60e0\u3002\u5b9e\u4f53\u96f6\u552e\u5546\u5728\u5468\u4e00\u7684\u4eba\u6d41\u4e5f\u53ef\u80fd\u6bd4\u5468\u4e94\u5c11\u3002<\/li>\n<li>\u4f60\u6709\u66f4\u591a\u65f6\u95f4\u4e3a\u9ed1\u8272\u661f\u671f\u4e94\u505a\u51c6\u5907\u3002<\/li>\n<li>\u7f51\u4e00\u662f\u5173\u4e8e\u95ea\u7535\u4ea4\u6613\u7684\u3002\u8bb8\u591a\u6700\u597d\u7684 deal \u4fc3\u9500\u4ec5\u6301\u7eed\u4e00\u4e24\u5929\u3002<\/li>\n<li>\u9ed1\u8272\u661f\u671f\u4e94\u60f3\u53bb\u54ea\u91cc\u8d2d\u7269\u90fd\u6bd4\u8f83\u56f0\u96be\u3002\u4f60\u53ef\u80fd\u8981\u5728\u9a71\u8f66\u524d\u5f80\u591a\u4e2a\u5730\u70b9\uff0c\u5bfb\u627e\u505c\u8f66\u4f4d\uff0c\u4e00\u65e6\u8fdb\u5165\u5e97\u5185\uff0c\u4f60\u53ef\u80fd\u4f1a\u9677\u5165\u62e5\u6324\u3002<\/li>\n<\/ul>\n<p><strong>\u79d1\u6280\u8bc4\u8bba\u5a92\u4f53\u5982\u662f\u8bf4<\/strong><\/p>\n<p>\u79d1\u6280\u8bc4\u8bba\u7f51\u7ad9 TechRadar \u5728 <a href=\"https:\/\/www.techradar.com\/black-friday\/black-friday-vs-cyber-monday-whats-the-difference\">Black Friday vs Cyber Monday: what&#8217;s the difference?<\/a> \u4e00\u6587\u4e2d\u8c08\u5230\u4e86\u9ed1\u4e94\u7f51\u4e00\u7684\u7684\u8d77\u6e90\u3002<\/p>\n<p>\u9ed1\u8272\u661f\u671f\u4e94\u662f\u611f\u6069\u8282\u540e\u7684\u661f\u671f\u4e94\uff0c\u96f6\u552e\u5546\u5f00\u59cb\u8282\u65e5\u8d2d\u7269\u5b63\u3002\u9ad8\u989d\u7684\u6298\u6263\u5438\u5f15\u4e86\u5927\u6279\u7684\u987e\u5ba2\uff0c\u5728\u5546\u5e97\u8fd8\u6ca1\u5f00\u95e8\u65f6\u6709\u4eba\u5c31\u4fbf\u6253\u7b97\u201c\u7834\u95e8\u800c\u5165\u201d\u3002<\/p>\n<p>\u7f51\u7edc\u661f\u671f\u4e00\u53d1\u751f\u5728\u611f\u6069\u8282\u540e\u7684\u661f\u671f\u4e00.\u8fd9\u4e2a\u8bcd\u662f\u7531\u7f8e\u56fd\u56fd\u5bb6\u96f6\u552e\u8054\u5408\u4f1a\u548c Shop.org \u7684 Ellen Davis \u548c Scott Silverman \u521b\u9020\u3002\u7f51\u7edc\u661f\u671f\u4e00\u7eaf\u7cb9\u662f\u7ebf\u4e0a\u6298\u6263\uff0c\u5b83\u7684\u76ee\u7684\u662f\u5e2e\u52a9\u5c0f\u578b\u96f6\u552e\u5546\u4e0e\u5927\u516c\u53f8\u7ade\u4e89\uff0c\u9f13\u52b1\u4eba\u4eec\u5728\u7f51\u4e0a\u8d2d\u7269\u3002<\/p>\n<p><strong>\u6570\u636e\u5206\u6790\u516c\u53f8\u5982\u662f\u8bf4<\/strong><\/p>\n<p>\u6839\u636e <a href=\"https:\/\/www.modernretail.co\/marketing\/walmarts-cyber-monday-marketing-campaign-takes-direct-aim-at-amazon\/#:~:text=%E2%80%9CBlack%20Friday%20is%20Walmart's%20day,days%20of%20the%20week%20online.\" target=\"_blank\" rel=\"noopener\">Mordern Retail \u7684\u62a5\u9053<\/a>\uff0cIntelligence Insider\u6570\u636e\u663e\u793a\uff0c\u53bb\u5e74\uff0c\u7f51\u7edc\u661f\u671f\u4e00\u7684\u6d88\u8d39\u8005\u652f\u51fa\u4e3a 107 \u4ebf\u7f8e\u5143\uff0c\u6bd4 2020 \u5e74\u4e0b\u964d\u4e861.4 %\uff0c\u4f46\u4ecd\u7b97\u5f97\u4e0a\u662f\u4e00\u5e74\u4e2d\u6700\u5927\u7684\u7f51\u7edc\u8d2d\u7269\u65e5\u3002<\/p>\n<p>\u800c\u6839\u636e <a href=\"https:\/\/news.adobe.com\/news\/news-details\/2022\/Adobe-Forecasts-209.7-Billion-Holiday-Season-Online-U.S.-Cyber-Monday-to-Top-11-Billion\/default.aspx\" target=\"_blank\" rel=\"noopener\">Adobe \u516c\u53f8<\/a>\u7684\u6570\u636e\uff0c\uff08\u7f8e\u56fd\u5e02\u573a\uff09\u4eca\u5e74\u7684\u9ed1\u8272\u661f\u671f\u4e94\u7f51\u4e0a\u9500\u552e\u4f30\u8ba1\u53ea\u6bd4\u53bb\u5e74\u589e\u957f1%\uff0c\u8fbe\u5230 90 \u4ebf\u7f8e\u5143\uff0c\u800c\u7f51\u7edc\u661f\u671f\u4e00\u7684\u9500\u552e\u9884\u8ba1\u5c06\u589e\u957f5.1%\uff0c\u7a81\u7834 112 \u4ebf\u7f8e\u5143\u3002<\/p>\n<p>\u611f\u6069\u8282\uff0811\u670824\u65e5\uff09\u5c06\u662f\u8d2d\u4e70\u7535\u5b50\u4ea7\u54c1\u7684\u6700\u4f73\u65e5\u5b50\uff0c\u800c\u9ed1\u8272\u661f\u671f\u4e94\uff0811 \u6708 25 \u65e5\uff09\u5c06\u6709\u7535\u89c6\u7684\u6700\u4f73 deal\u3002\u5468\u516d\uff0811\u670826\u65e5\uff09\u5c06\u6709\u6700\u5927\u7684\u73a9\u5177\u6298\u6263\uff0c\u5468\u65e5\uff0811 \u6708 27 \u65e5\uff09\u5c06\u6709\u6700\u597d\u7684\u670d\u88c5\u548c\u4f53\u80b2\u7528\u54c1\u7684 deal\u3002\u90a3\u4e9b\u60f3\u4e70\u7535\u8111\u6216\u5bb6\u5177\u7684\u4eba\u5e94\u8be5\u5728\u7f51\u7edc\u661f\u671f\u4e00\uff0811 \u6708 28 \u65e5\uff09\u8d2d\u7269\u3002<\/p>\n<p>Adobe \u7684\u7ebf\u4e0a\u62a5\u544a <a href=\"https:\/\/business.adobe.com\/resources\/holiday-shopping-report\" target=\"_blank\" rel=\"noopener\">2022 HOLIDAY SHOPPING TRENDS &amp; INSIGHTS REPORT<\/a> \u53ef\u4ee5\u53c2\u8003\u3002<\/p>\n<figure id=\"attachment_1647\" aria-describedby=\"caption-attachment-1647\" style=\"width: 1797px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-1647\" src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/11\/Adobe-report.png\" alt=\"Adobe report\" width=\"1797\" height=\"764\" srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/11\/Adobe-report.png 1797w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/11\/Adobe-report-300x128.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/11\/Adobe-report-1024x435.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/11\/Adobe-report-768x327.png 768w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/11\/Adobe-report-1536x653.png 1536w\" sizes=\"(max-width: 1797px) 100vw, 1797px\" \/><figcaption id=\"caption-attachment-1647\" class=\"wp-caption-text\">Source: Adobe<\/figcaption><\/figure>\n<p><strong>\u8054\u76df\u5e73\u53f0\u5982\u662f\u8bf4<\/strong><\/p>\n<p>\u51e0\u5927\u8054\u76df\u5e73\u53f0\u4e5f\u4e3a\u5546\u5bb6\u63d0\u4f9b\u4e86 Q4 \u6d1e\u5bdf\u3002\u4e0a\u8ff0\u7684 dealnews \u548c techrador \u4e5f\u90fd\u901a\u8fc7\u8054\u76df\u8425\u9500\u589e\u52a0\u6536\u5165\u3002<\/p>\n<p>Awin \u7684\u6570\u636e\u663e\u793a\uff0c2021 \u5e74\u9ed1\u4e94\u7684\u9500\u91cf\u6700\u9ad8\u3002Awin \u9884\u4f30\u4eca\u5e74 11 \u6708\u53ef\u80fd\u662f\u7f8e\u56fd\u7b2c\u56db\u5b63\u5ea6\u8868\u73b0\u6700\u597d\u7684\u6708\u4efd\u3002\u9ed1\u8272\u661f\u671f\u4e94\u3001\u7f51\u7edc\u661f\u671f\u4e00\u3001\u5c0f\u4f01\u4e1a\u661f\u671f\u516d\u3001\u611f\u6069\u8282\u548c\u5149\u68cd\u8282\u90fd\u662f\u8d2d\u7269\u9ad8\u5cf0\u3002<\/p>\n<p><span style=\"color: #2b2b2b; font-size: 16px;\">Awin \u7684 <\/span><a style=\"font-size: 16px;\" href=\"https:\/\/www.awin.com\/gb\/news-and-events\/awin-news\/performance-tracker-2022\" target=\"_blank\" rel=\"noopener\">2022 Peak Performance Tracker<\/a><span style=\"color: #2b2b2b; font-size: 16px;\"> \u53ef\u4f9b\u53c2\u8003\u3002<\/span><\/p>\n<figure id=\"attachment_1650\" aria-describedby=\"caption-attachment-1650\" style=\"width: 996px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1650 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/11\/Awin-industrt-performance-tracker.png\" alt=\"Awin industrt performance tracker\" width=\"996\" height=\"729\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/11\/Awin-industrt-performance-tracker.png 996w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/11\/Awin-industrt-performance-tracker-300x220.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/11\/Awin-industrt-performance-tracker-768x562.png 768w\" data-sizes=\"(max-width: 996px) 100vw, 996px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 996px; --smush-placeholder-aspect-ratio: 996\/729;\" \/><figcaption id=\"caption-attachment-1650\" class=\"wp-caption-text\">Source: Awin<\/figcaption><\/figure>\n<p>CJ \u7684<a href=\"https:\/\/junction.cj.com\/report\/2022\/q4-shopping-weekly-benchmarks\" target=\"_blank\" rel=\"noopener\"> Q4 Shopping Weekly Benchmarks<\/a> \u4e5f\u6709\u53c2\u8003\u4ef7\u503c\u3002\u9ed1\u4e94\u7f51\u4e00\u4f9d\u7136\u662f\u91cd\u8981\u7684\u8282\u65e5\uff0cCJ \u6570\u636e\u663e\u793a 2021 \u5e74\u7684\u9ed1\u4e94\u3001\u7f51\u4e00\u9500\u552e\u4f4e\u4e8e 2020 \u5e74\u3002<\/p>\n<figure id=\"attachment_1651\" aria-describedby=\"caption-attachment-1651\" style=\"width: 1629px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1651 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/11\/CJ-report.png\" alt=\"CJ report\" width=\"1629\" height=\"642\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/11\/CJ-report.png 1629w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/11\/CJ-report-300x118.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/11\/CJ-report-1024x404.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/11\/CJ-report-768x303.png 768w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/11\/CJ-report-1536x605.png 1536w\" data-sizes=\"(max-width: 1629px) 100vw, 1629px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1629px; --smush-placeholder-aspect-ratio: 1629\/642;\" \/><figcaption id=\"caption-attachment-1651\" class=\"wp-caption-text\">Source: CJ<\/figcaption><\/figure>\n<p>\u800c Rakuten \u7684 <a href=\"https:\/\/blog.rakutenadvertising.com\/insights\/holiday-2022-shopping-insights\/?\" target=\"_blank\" rel=\"noopener\">Shopper Insights and Analysis from Our 2022 Consumer Research Survey<\/a> 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