{"id":1693,"date":"2022-12-10T11:00:00","date_gmt":"2022-12-10T11:00:00","guid":{"rendered":"https:\/\/bigbobchang.com\/?p=1693"},"modified":"2022-12-16T03:14:19","modified_gmt":"2022-12-16T03:14:19","slug":"retail-media-network-guide","status":"publish","type":"post","link":"https:\/\/bigbobchang.com\/zh\/retail-media-network-guide\/","title":{"rendered":"\u6570\u5b57\u5316\u5e7f\u544a\u7b2c\u4e09\u6ce2\u6d6a\u6f6e\uff1aRetail Media Network"},"content":{"rendered":"<p>\u6700\u8fd1\u4e24\u5e74 Retail Media Network \uff08\u96f6\u552e\u5a92\u4f53\u7f51\u7edc\uff0c\u7b80\u79f0 RMN\uff09 \u53d8\u6210\u4e86\u4e00\u4e2a\u70ed\u8bcd\u3002\u5168\u7403\u6218\u7565\u54a8\u8be2\u516c\u53f8\u3001\u56fd\u9645\u65b0\u95fb\u5a92\u4f53\u90fd\u6709\u5927\u91cf\u7684\u6587\u7ae0\u3002<\/p>\n<ul>\n<li><a href=\"https:\/\/www.bcg.com\/publications\/2021\/how-to-compete-in-retail-media\" target=\"_blank\" rel=\"noopener\">BCG<\/a> | The $100 Billion Media Opportunity for Retailers<\/li>\n<li><a href=\"https:\/\/www.bain.com\/how-we-help\/are-you-ready-for-the-retail-media-revolution\/\" target=\"_blank\" rel=\"noopener\">Bain<\/a> | Are You Ready for the Retail Media Revolution?<\/li>\n<li><a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-rise-of-commerce-media-the-opportunity-for-cpgs\" target=\"_blank\" rel=\"noopener\">McKinsey<\/a> | The rise of commerce media: The opportunity for CPGs<\/li>\n<li><a href=\"https:\/\/www.forbes.com\/sites\/bradadgate\/2022\/12\/01\/retail-media-networks-are-the-next-big-advertising-channel\/?sh=328c1e4a346c\" target=\"_blank\" rel=\"noopener\">Forbes<\/a> | Retail Media Networks Are The Next Big Advertising Channel<\/li>\n<\/ul>\n<p><!--more--><\/p>\n<h2>\u4e3a\u4ec0\u4e48 Retail Media Network \u91cd\u8981?<\/h2>\n<p><a href=\"https:\/\/www.groupm.com\/longform\/this-year-next-year-2022-e-commerce-retail-media-forecast\/\" target=\"_blank\" rel=\"noopener\">GroupM<\/a> \u4f30\u8ba1\u53bb\u5e74\u5168\u7403\u96f6\u552e\u5546\u83b7\u5f97\u4e86 880 \u4ebf\u7f8e\u5143\u7684\u5e7f\u544a\u6536\u5165\uff0c\u4eca\u5e74\u5c06\u8fbe\u5230 1010 \u4ebf\u7f8e\u5143\u3002\u8fd9\u5360\u5168\u7403\u6240\u6709\u6570\u5b57\u5e7f\u544a\u7684 18%\uff0c\u5360\u6240\u6709\u5e7f\u544a\u768411%\u3002<\/p>\n<p><a href=\"https:\/\/www.insiderintelligence.com\/content\/what-you-need-know-about-retail-media-5-charts\" target=\"_blank\" rel=\"noopener\">eMarketer<\/a> \u9884\u4f30\u7f8e\u56fd\u6570\u5b57\u96f6\u552e\u5a92\u4f53\u5e7f\u544a\u652f\u51fa\u4eca\u5e74\u5c06\u589e\u957f 31.4%\uff0c\u8fbe\u5230408.1 \u4ebf\u7f8e\u5143\u3002\u5230 2024\u5e74\uff0c\u603b\u989d\u5c06\u589e\u957f\u5230 611.5 \u4ebf\u7f8e\u5143\uff0c\u5360\u6570\u5b57\u5e7f\u544a\u652f\u51fa\u7684\u8fd1 20%\u3002<\/p>\n<figure id=\"attachment_1697\" aria-describedby=\"caption-attachment-1697\" style=\"width: 878px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-1697\" src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/12\/US-digital-retail-media-ad-spending-2019-24-Bain.png\" alt=\"US digital retail media ad spending, 2019-24 Bain\" width=\"878\" height=\"575\" srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/12\/US-digital-retail-media-ad-spending-2019-24-Bain.png 878w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/12\/US-digital-retail-media-ad-spending-2019-24-Bain-300x196.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/12\/US-digital-retail-media-ad-spending-2019-24-Bain-768x503.png 768w\" sizes=\"(max-width: 878px) 100vw, 878px\" \/><figcaption id=\"caption-attachment-1697\" class=\"wp-caption-text\">Source: Bain<\/figcaption><\/figure>\n<p>FT \u7684\u6587\u7ae0<a href=\"https:\/\/www.ft.com\/content\/3224a3f6-cf02-4e1f-95f9-9b90da204377\" target=\"_blank\" rel=\"noopener\"> How retailers are reshaping the advertising industry<\/a> \u91cc\u7684\u8fd9\u5f20\u56fe\u66f4\u4e3a\u6e05\u6670\u5730\u8bf4\u660e\u4e86 RMN \u662f\u6570\u5b57\u5316\u5e7f\u544a\u7684\u7b2c\u4e09\u6ce2\u6d6a\u6f6e\u3002<\/p>\n<figure id=\"attachment_1694\" aria-describedby=\"caption-attachment-1694\" style=\"width: 563px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1694 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/12\/retaile-media-network-FT-emaketer.png\" alt=\"retaile media network FT-emaketer\" width=\"563\" height=\"465\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/12\/retaile-media-network-FT-emaketer.png 563w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/12\/retaile-media-network-FT-emaketer-300x248.png 300w\" data-sizes=\"(max-width: 563px) 100vw, 563px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 563px; --smush-placeholder-aspect-ratio: 563\/465;\" \/><figcaption id=\"caption-attachment-1694\" class=\"wp-caption-text\">Source: FT<\/figcaption><\/figure>\n<p>Criteo \u7684\u9996\u5e2d\u6536\u5165\u5b98 Brian Gleason \u8bf4\uff0c\u96f6\u552e\u5a92\u4f53\u6709\u53ef\u80fd\u5f00\u521b\u6570\u5b57\u5e7f\u544a\u7684\u65b0\u65f6\u4ee3\u3002&#8221;\u9996\u5148\u662f\u641c\u7d22\uff0c\u5b83\u6539\u53d8\u4e86\u6211\u4eec\u4e0e\u6d88\u8d39\u8005\u4e92\u52a8\u7684\u65b9\u5f0f\u3002\u7136\u540e\u662f\u793e\u4ea4\u5a92\u4f53\uff0c\u5b83\u4f7f\u76ee\u6807\u53d7\u4f17\u53d8\u5f97\u66f4\u52a0\u6e05\u6670\u3002\u96f6\u552e\u5a92\u4f53\u662f \u7b2c\u4e09\u6ce2\u6d6a\u6f6e\u3002\u4e16\u754c\u4e0a\u6700\u5927\u7684\u96f6\u552e\u5546\u6b63\u5728\u4ee5\u8bb8\u591a\u65b9\u5f0f\u6210\u4e3a\u5a92\u4f53\u516c\u53f8\u3002&#8221;<\/p>\n<h2>\u4ec0\u4e48\u662f Retail Media Network?<\/h2>\n<p>\u7f8e\u56fd Association of National Advertisers-\u7684<a href=\"https:\/\/www.ana.net\/miccontent\/show\/id\/aa-retail-media-networks\" target=\"_blank\" rel=\"noopener\"> Retail Media Networks 101<\/a> \u4e00\u6587\u5982\u6b64\u4ecb\u7ecd RMN\u3002\u96f6\u552e\u5a92\u4f53\u7f51\u7edc\u5141\u8bb8\u96f6\u552e\u5546\u8ba9\u4ed6\u4eec\u7684\u5408\u4f5c\u54c1\u724c\u4f7f\u7528\u5176\u5173\u952e\u8d44\u4ea7\uff1a\u4ed6\u4eec\u7684\u7b2c\u4e00\u65b9\u5ba2\u6237\u6570\u636e\u548c\u6e20\u9053\uff08\u5305\u62ec\u7f51\u7ad9\u3001App\uff09\u89e6\u8fbe\u5ba2\u6237\u3002<\/p>\n<p>\u6362\u8a00\u4e4b\uff0c\u54c1\u724c\u901a\u8fc7\u96f6\u552e\u5546\u7684\u5e7f\u544a\u5e73\u53f0\u6295\u653e\u5e7f\u544a\u3002<\/p>\n<p>\u6700\u5927\u7684 RMN \u662f\u4e9a\u9a6c\u900a\u3002<br \/>\n\u4e9a\u9a6c\u900a\u7684\u5e7f\u544a\u6536\u5165\u9ad8\u4e8eAmazon Prime \u4f1a\u5458\u8ba1\u5212\u3001\u662f\u5176\u5b9e\u4f53\u5e97\uff08\u5305\u62ec Whole Foods \u6742\u8d27\u5e97\uff09\u9500\u552e\u989d\u7684\u4e24\u500d\u591a\u3002\u53bb\u5e74\uff0c\u5176\u5e7f\u544a\u6536\u5165\u603b\u989d\u4e3a 310 \u4ebf\u7f8e\u5143\uff0c\u540c\u6bd4\u589e\u957f 48%\u3002\u9884\u8ba1\u4eca\u5e74\u53ef\u80fd\u8fbe\u5230 400 \u4ebf\u7f8e\u5143\u3002<\/p>\n<p>\u4e9a\u9a6c\u900a\u5728\u4eca\u5e74 12 \u6708 6 \u65e5\u53d1\u5e03\u7684<a href=\"https:\/\/advertising.amazon.com\/blog\/retail-media-networks\" target=\"_blank\" rel=\"noopener\"> A guide to retail media networks<\/a>\uff0c \u4e5f\u5bf9 RMN \u505a\u4e86\u7b80\u5355\u7684\u4ecb\u7ecd\u3002<\/p>\n<blockquote><p>A retail media network is an advertising infrastructure that comprises a collection of digital channels (e.g. websites, apps) that are offered by a retail company to third-party brands for their various advertising purposes. Purchasing ad space on a retail media network can help brands of all sizes further build their digital marketing strategies.\u2014\u2014Amazon<\/p><\/blockquote>\n<p>\u672c\u8d28\u4e0a\uff0c\u96f6\u552e\u5546\u4f7f\u54c1\u724c\u80fd\u591f\u5728\u4e00\u7cfb\u5217\u6570\u5b57\u6e20\u9053\uff08\u5982\u7f51\u7ad9\u3001\u5e94\u7528\u7a0b\u5e8f\uff09\u4e0a\u8d2d\u4e70\u5e7f\u544a\uff0c\u5176\u4e2d\u5305\u62ec\u96f6\u552e\u5546\u76f4\u63a5\u62e5\u6709\u7684\u6e20\u9053\u548c\u7b2c\u4e09\u65b9\u5a92\u4f53\u516c\u53f8\u62e5\u6709\u7684\u6e20\u9053\uff0c\u8fd9\u4e9b\u5a92\u4f53\u516c\u53f8\u4e0e\u96f6\u552e\u5546\u5408\u4f5c\uff0c\u5411\u54c1\u724c\u63d0\u4f9b\u5e7f\u544a\u5e93\u5b58\uff0c\u4ee5\u4fbf\u5728\u96f6\u552e\u5546\u81ea\u6709\u7684\u6d41\u91cf\u6e20\u9053\u4e4b\u5916\u8fdb\u4e00\u6b65\u63a8\u9500\u5176\u4ea7\u54c1\u3002<\/p>\n<p>\u9664\u4e86\u4e9a\u9a6c\u900a\uff0c\u8fd8\u6709\u5176\u4ed6\u7684 RMN\uff0c\u5305\u62ec Walmart, Instacart, Ulta\uff0c CVS \u7b49\u7b49\u3002\u53ef\u53c2\u8003 Tinuiti \u7684\u6587\u7ae0\uff1a<a href=\"https:\/\/tinuiti.com\/blog\/ecommerce\/retail-media-networks\/\" target=\"_blank\" rel=\"noopener\">The Top 12 Retail Media Networks (Besides Amazon) Compared<\/a>.<\/p>\n<figure id=\"attachment_1698\" aria-describedby=\"caption-attachment-1698\" style=\"width: 1116px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1698 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/12\/Physical-Retail-Media-Networks.webp\" alt=\"Physical-Retail-Media-Networks\" width=\"1116\" height=\"635\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/12\/Physical-Retail-Media-Networks.webp 1116w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/12\/Physical-Retail-Media-Networks-300x171.webp 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/12\/Physical-Retail-Media-Networks-1024x583.webp 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/12\/Physical-Retail-Media-Networks-768x437.webp 768w\" data-sizes=\"(max-width: 1116px) 100vw, 1116px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1116px; --smush-placeholder-aspect-ratio: 1116\/635;\" \/><figcaption id=\"caption-attachment-1698\" class=\"wp-caption-text\">Source:\u00a0 tinuiti<\/figcaption><\/figure>\n<p>\u91cc\u9762\u6d89\u53ca\u5230\u7a0b\u5e8f\u5316\u5e7f\u544a\u7684 DSP\uff0c SSP \u548c\u4e00\u4e9b\u5e7f\u544a\u79d1\u6280\u516c\u53f8\u6bd4\u5982 Criteo, \u6b64\u5904\u4e0d\u505a\u8fc7\u591a\u4ecb\u7ecd\u3002<\/p>\n<h2>Retail Media Network \u7684\u5229\u5f0a<\/h2>\n<h3>\u96f6\u552e\u5546<\/h3>\n<p>\u5bf9\u4e8e\u96f6\u552e\u5546\u800c\u8a00\uff0c\u5e7f\u544a\u7684\u9ad8\u5229\u6da6\u6536\u5165\u53ef\u4ee5\u62b5\u6d88\u5176\u4ed6\u90e8\u5206\u4e1a\u52a1\u7684\u635f\u5931\uff0c\u5982\u7b2c\u4e00\u65b9\u4ea7\u54c1\u9500\u552e\u3001\u7b2c\u4e09\u65b9\u5356\u5bb6\u8d39\u7528\u3001\u5b9e\u4f53\u5e97\u9500\u552e\u548c\u8ba2\u9605\u670d\u52a1\u3002Forrester \u62a5\u544a\u79f0\uff0c\u5e73\u5747\u800c\u8a00\uff0cRMN \u7684\u5229\u6da6\u7387\u572850-70% \u4e4b\u95f4\uff0c\u660e\u663e\u9ad8\u4e8e\u5176\u4ed6\u5e7f\u544a\u652f\u6301\u7684\u5a92\u4f53\u3002<\/p>\n<h3>\u5e7f\u544a\u4e3b<\/h3>\n<p>\u96f6\u552e\u5546\u7684\u7b2c\u4e00\u65b9\u6570\u636e\u907f\u5f00\u4e86\u5e7f\u544a\u8ffd\u8e2a\u7684\u95ee\u9898\u3002<\/p>\n<p>\u82f9\u679c iOS \u64cd\u4f5c\u7cfb\u7edf\u7684\u66f4\u65b0\uff0c\u9650\u5236\u4e86\u5e94\u7528\u7a0b\u5e8f\u5728\u7f51\u7edc\u4e0a\u8ddf\u8e2a\u7528\u6237\u5e76\u6536\u96c6\u4ed6\u4eec\u7684\u4fe1\u606f\u7684\u80fd\u529b\u3002\u8c37\u6b4c\u8868\u793a\uff0c\u5c06\u4ece 2024 \u5e74\u5f00\u59cb\u9010\u6b65\u6dd8\u6c70\u7528\u4e8e\u8ddf\u8e2a\u5176 Chrome \u6d4f\u89c8\u5668\u6d4f\u89c8\u60c5\u51b5\u7684\u7b2c\u4e09\u65b9 cookies\u3002<\/p>\n<p>\u540c\u65f6\uff0c\u6d88\u8d39\u8005\u5728\u4e9a\u9a6c\u900a\u8fd9\u4e9b\u5e73\u53f0\u57fa\u672c\u5904\u4e8e\u8d2d\u7269\u6a21\u5f0f\u3002\u8f6c\u5316\u6548\u679c\u4f1a\u6bd4\u793e\u4ea4\u5e7f\u544a\u8981\u597d\u3002<\/p>\n<p>\u8bb8\u591a\u54c1\u724c\u5c06 RMN \u89c6\u4e3a\u5bf9\u51b2 Facebook\u3001Google \u548c\u4e9a\u9a6c\u900a\u4e09\u5de8\u5934\u5728\u6570\u5b57\u8425\u9500\u5e7f\u544a\u652f\u51fa\u5360\u5784\u65ad\u5730\u4f4d\u7684\u4e00\u79cd\u624b\u6bb5\u3002<\/p>\n<p>\u4e0d\u8fc7\uff0c\u5e7f\u544a\u4e3b\u4e5f\u9762\u4e34\u4e0d\u5c11\u6311\u6218\u3002<\/p>\n<p>\u8fd9\u79cd\u5e7f\u544a\u5e76\u4e0d\u4fbf\u5b9c\u3002\u8425\u9500\u4eba\u5458\u4e3a\u96f6\u552e\u5a92\u4f53\u7f51\u7edc\u4e0a\u7684\u5e7f\u544a\u4f4d\u652f\u4ed8\u7684\u8d39\u7528\u81f3\u5c11\u6bd4\u66f4\u5e7f\u6cdb\u7684\u7f51\u7edc\u4e0a\u7684 &#8220;\u7a0b\u5e8f\u5316 &#8220;\u5e7f\u544a\u9ad8 10 \u500d\uff0c\u5c3d\u7ba1\u6700\u7ec8\u7684\u56de\u62a5\u53ef\u80fd\u66f4\u9ad8\u3002<\/p>\n<p>\u6839\u636e Forrester\u7684\u8c03\u67e5\uff0c45% \u7684\u5e7f\u544a\u5546\u8868\u793a\u4ed6\u4eec\u5728\u96f6\u552e\u5a92\u4f53\u65b9\u9762\u6700\u5927\u7684\u6311\u6218\u662f &#8220;\u6709\u592a\u591a\u7684 RMN \u9700\u8981\u7ba1\u7406&#8221;\uff0c40% \u7684\u5e7f\u544a\u5546\u8868\u793a\u4ed6\u4eec\u6700\u5927\u7684\u6311\u6218\u662f\u96be\u4ee5\u6bd4\u8f83\u5404 RMN \u7684\u8868\u73b0\u3002<\/p>\n<p>\u6b64\u5916\uff0c\u96f6\u552e\u5546\u53ef\u80fd\u4e0d\u4f1a\u5c06\u81ea\u5df1\u7684<a href=\"https:\/\/www.adexchanger.com\/adexplainer\/adexplainer-the-evolution-of-retail-media\/\" target=\"_blank\" rel=\"noopener\">\u7528\u6237\u6570\u636e<\/a>\u900f\u9732\u7ed9\u5e7f\u544a\u5546\uff0c\u4e5f\u4e0d\u5141\u8bb8\u54c1\u724c\u5728\u4e0d\u652f\u4ed8\u5e73\u53f0\u8d39\u7528\u7684\u60c5\u51b5\u4e0b\u5728\u5176\u4ed6\u5730\u65b9\u91cd\u65b0\u5b9a\u4f4d\u5ba2\u6237\u3002<\/p>\n<p>FT \u7684\u6587\u7ae0\u4e5f\u6307\u51fa\uff0c\u5e76\u975e\u6240\u6709\u4eba\u90fd\u76f8\u4fe1\u5b83\u4eec\u7684\u6548\u679c\u3002<br \/>\n\u6570\u5b57\u8425\u9500\u54a8\u8be2\u516c\u53f8 Control v Exposed \u7684\u5168\u7403\u603b\u88c1 Paul Frampton\u8bf4\uff0c\u8425\u9500\u4eba\u5458\u6b63\u8d8a\u6765\u8d8a\u591a\u5730 \u8981\u6c42\u96f6\u552e\u5546\u8bc1\u660e\u8fd9\u79cd\u5e7f\u544a\u589e\u52a0\u4e86\u591a\u5c11\u4ef7\u503c\u3002&#8221;\u5982\u679c\u6211\u4eec\u5728\u8fd9\u4e0a\u9762\u82b1\u94b1\uff0c\u8fd9\u662f\u5426\u771f\u6b63\u63d0\u9ad8\u4e86\u9500\u552e\u989d\uff0c\u6216\u8005\u5b83\u53ea\u662f\u5e26\u6765\u4e86\u540c\u6837\u7684\u4eba\uff0c\u800c\u8fd9\u4e9b\u4eba\u65e0\u8bba\u5982\u4f55\u90fd\u4f1a\u6765\uff1f&#8221;<\/p>\n<h3>\u8054\u76df\u8425\u9500<\/h3>\n<p>\u8054\u76df\u8425\u9500\u4e5f\u662f\u5a92\u4f53\u7535\u5546\u7684\u91cd\u8981\u90e8\u5206\u3002\u200b<br \/>\n\u4e0d\u7ba1\u662f\u5a92\u4f53\u4fa7\u7684\u6d41\u91cf\u53d8\u73b0\u8fd8\u662f\u96f6\u552e\u5546\u548c\u54c1\u724c\u7aef\u7684\u200b\u6d41\u91cf\u83b7\u53d6\u3002<\/p>\n<figure id=\"attachment_1699\" aria-describedby=\"caption-attachment-1699\" style=\"width: 862px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1699 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/12\/Commerce-in-media.png\" alt=\"Commerce in media\" width=\"862\" height=\"628\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/12\/Commerce-in-media.png 862w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/12\/Commerce-in-media-300x219.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/12\/Commerce-in-media-768x560.png 768w\" data-sizes=\"(max-width: 862px) 100vw, 862px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 862px; --smush-placeholder-aspect-ratio: 862\/628;\" \/><figcaption id=\"caption-attachment-1699\" class=\"wp-caption-text\">Source: GroupM<\/figcaption><\/figure>\n<p>Martech Record \u5e74\u521d\u7684\u6587\u7ae0 <a href=\"https:\/\/www.martechrecord.com\/post\/retail-media-networks-what-are-they-and-how-will-they-affect-affiliate-marketing\" target=\"_blank\" rel=\"noopener\">Retail Media Networks: What are They and How Will They Affect Affiliate Marketing?<\/a> \u80fd\u7ed9\u8054\u76df\u8425\u9500\u4eba\u5458\u4e00\u4e9b\u542f\u53d1\u3002<\/p>\n<ul>\n<li>Greater competition for performance media dollars.<\/li>\n<li>More competition for content site inventory.<\/li>\n<li>Increased affiliate investment from retailers.<\/li>\n<li>Potentially larger bounties from retailers.<\/li>\n<li>Increased cashback offers from retailers.<\/li>\n<\/ul>\n<h2>\u603b\u7ed3<\/h2>\n<p>\u4f60\u89c9\u5f97\u6570\u5b57\u5316\u5e7f\u544a\u7684\u7b2c\u4e09\u6ce2\u6d6a\u6f6e\u662fRMN \u8fd8\u662f TikTok,\u00a0 \u6216\u8005\u7535\u5546\u76f4\u64ad\uff1f<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u6700\u8fd1\u4e24\u5e74 Retail Media Network \uff08\u96f6\u552e\u5a92\u4f53\u7f51\u7edc\uff0c\u7b80\u79f0 RMN\uff09 \u53d8\u6210\u4e86\u4e00\u4e2a\u70ed\u8bcd\u3002\u5168\u7403\u6218\u7565\u54a8\u8be2\u516c\u53f8\u3001\u56fd\u9645\u65b0\u95fb\u5a92\u4f53\u90fd\u6709\u5927\u91cf\u7684\u6587\u7ae0\u3002 BCG | The $100 Billion Media Opportunity for Retailers Bain | Are You Ready for the Retail Media Revolution? McKinsey | The rise of commerce media: The opportunity for CPGs Forbes | Retail Media Networks Are The Next Big Advertising Channel<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[77,76],"class_list":["post-1693","post","type-post","status-publish","format-standard","hentry","category-affiliate-marketing","tag-retail-media","tag-rmn"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u6570\u5b57\u5316\u5e7f\u544a\u7b2c\u4e09\u6ce2\u6d6a\u6f6e\uff1aRetail Media Network - BobzNotes<\/title>\n<meta name=\"description\" content=\"\u4f60\u89c9\u5f97\u6570\u5b57\u5316\u5e7f\u544a\u7684\u7b2c\u4e09\u6ce2\u6d6a\u6f6e\u662fRMN \u8fd8\u662f TikTok,\u00a0 \u6216\u8005\u7535\u5546\u76f4\u64ad\uff1f\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bigbobchang.com\/zh\/retail-media-network-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u6570\u5b57\u5316\u5e7f\u544a\u7b2c\u4e09\u6ce2\u6d6a\u6f6e\uff1aRetail Media Network - 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