{"id":1758,"date":"2022-12-28T07:35:14","date_gmt":"2022-12-28T07:35:14","guid":{"rendered":"https:\/\/bigbobchang.com\/?p=1758"},"modified":"2022-12-28T07:45:26","modified_gmt":"2022-12-28T07:45:26","slug":"programmatic-advertising","status":"publish","type":"post","link":"https:\/\/bigbobchang.com\/zh\/programmatic-advertising\/","title":{"rendered":"\u521d\u8bc6\u7a0b\u5e8f\u5316\u5e7f\u544a"},"content":{"rendered":"<p>\u4e00\u5929\uff0c\u5c0fK \u6536\u5230\u4e86\u4e00\u4e2a\u8054\u76df\u5ba2\u7684\u5408\u4f5c\u90ae\u4ef6\u3002<\/p>\n<p>\u770b\u5230\u4e0b\u56fe\uff0c\u5c0fK \u611f\u89c9\u5927\u5f00\u773c\u754c\u3002<\/p>\n<figure id=\"attachment_1759\" aria-describedby=\"caption-attachment-1759\" style=\"width: 1027px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-1759\" src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/12\/advanced-store-programmatic.png\" alt=\"advanced store programmatic\" width=\"1027\" height=\"555\" srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/12\/advanced-store-programmatic.png 1027w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/12\/advanced-store-programmatic-300x162.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/12\/advanced-store-programmatic-1024x553.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/12\/advanced-store-programmatic-768x415.png 768w\" sizes=\"(max-width: 1027px) 100vw, 1027px\" \/><figcaption id=\"caption-attachment-1759\" class=\"wp-caption-text\">Source: advanced store<\/figcaption><\/figure>\n<p>\u7a0b\u5e8f\u5316\u5e7f\u544a\uff0c DSP, Ad Exchange, Connected TV, Digital Out of Home, Addressable TV \u8fd9\u4e9b\u90fd\u662f\u4ec0\u4e48\u554a\uff1f<\/p>\n<p><!--more--><\/p>\n<p>\u505a\u4e9a\u9a6c\u900a\u5e7f\u544a\u7684\u5927\u591a\u4f1a\u77e5\u9053 Amazon DSP\u3002<\/p>\n<figure id=\"attachment_1760\" aria-describedby=\"caption-attachment-1760\" style=\"width: 1913px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1760 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/12\/Amazon-DSP.png\" alt=\"Amazon DSP\" width=\"1913\" height=\"782\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/12\/Amazon-DSP.png 1913w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/12\/Amazon-DSP-300x123.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/12\/Amazon-DSP-1024x419.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/12\/Amazon-DSP-768x314.png 768w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/12\/Amazon-DSP-1536x628.png 1536w\" data-sizes=\"(max-width: 1913px) 100vw, 1913px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1913px; --smush-placeholder-aspect-ratio: 1913\/782;\" \/><figcaption id=\"caption-attachment-1760\" class=\"wp-caption-text\">Source: Amazon<\/figcaption><\/figure>\n<p>\u505a Google \u5e7f\u544a\u7684\u5927\u6982\u4e5f\u542c\u8bf4\u8fc7 Double Click \u3002\u4f01\u4e1a\u7ea7\u522b\u7684\u5927\u5546\u5bb6\u53ef\u80fd\u76ee\u524d\u6b63\u5728\u7528 DV360 \uff0cGoogle \u73b0\u5728\u7684 DSP\u3002<\/p>\n<blockquote><p>Google Display &amp; Video 360 enables marketers to manage their reservation, programmatic, and programmatic guaranteed campaigns across display, video, TV, audio, and other channels, all in one place.\u2014\u2014Google<\/p><\/blockquote>\n<h2>\u4ec0\u4e48\u662f\u7a0b\u5e8f\u5316\u5e7f\u544a\uff1f<\/h2>\n<p>\u4f55\u4e3a\u7a0b\u5e8f\u5316\u5e7f\u544a\uff1f<\/p>\n<p><a href=\"https:\/\/www.iabuk.com\/standards-guidelines\/back-basics-guide-programmatic\" target=\"_blank\" rel=\"noopener\">IAB UK<\/a> \u7684\u5b9a\u4e49\u662f &#8220;programmatic advertising is the automated process of buying and selling digital ad inventory&#8221;\u3002<\/p>\n<p>\u7b80\u800c\u8a00\u4e4b\uff0c\u81ea\u52a8\u5316\u8d2d\u4e70\/\u9500\u552e\u6570\u5b57\u5316\u5e7f\u544a\u5e93\u5b58\u3002<\/p>\n<p>\u4e9a\u9a6c\u900a\u5728\u300a<a href=\"https:\/\/advertising.amazon.com\/zh-cn\/blog\/programmatic-advertising\" target=\"_blank\" rel=\"noopener\">\u7a0b\u5e8f\u5316\u5e7f\u544a\u5b9a\u4e49\u3001\u4f18\u52bf\u548c\u793a\u4f8b<\/a>\u300b\u4e5f\u7ed9\u51fa\u4e86\u56de\u7b54\u3002\u7a0b\u5e8f\u5316\u5e7f\u544a\u662f\u5229\u7528\u6280\u672f\u624b\u6bb5\u5b9e\u73b0\u6570\u5b57\u5e7f\u544a\u8d2d\u4e70\u548c\u9500\u552e\u7684\u8fc7\u7a0b\u3002<\/p>\n<h2>\u4e3a\u4ec0\u4e48\u5173\u6ce8\u7a0b\u5e8f\u5316\u5e7f\u544a\uff1f<\/h2>\n<p>\u6839\u636e eMarketer \u7684\u6570\u636e\u663e\u793a\uff0c 2022 \u5e74\uff0c\u8d85\u8fc7 90% \u7684\u6570\u5b57\u5c55\u793a\u5e7f\u544a\u9884\u7b97\u90fd\u4f1a\u82b1\u5728\u7a0b\u5e8f\u5316\u5e7f\u544a\u4e0a\u3002<\/p>\n<figure id=\"attachment_1761\" aria-describedby=\"caption-attachment-1761\" style=\"width: 922px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1761 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/12\/eMarketer-us-programmatic-digital-display-ad-spending.jpeg\" alt=\"eMarketer-us-programmatic-digital-display-ad-spending\" width=\"922\" height=\"964\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/12\/eMarketer-us-programmatic-digital-display-ad-spending.jpeg 922w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/12\/eMarketer-us-programmatic-digital-display-ad-spending-287x300.jpeg 287w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/12\/eMarketer-us-programmatic-digital-display-ad-spending-768x803.jpeg 768w\" data-sizes=\"(max-width: 922px) 100vw, 922px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 922px; --smush-placeholder-aspect-ratio: 922\/964;\" \/><figcaption id=\"caption-attachment-1761\" class=\"wp-caption-text\">Source: eMarketer<\/figcaption><\/figure>\n<h2>\u4ece\u4eba\u5de5\u8c08\u5224\u5230\u7a0b\u5e8f\u5316\u8d2d\u4e70<\/h2>\n<p>IAB UK \u7684\u8fd9\u652f\u89c6\u9891 <a href=\"https:\/\/www.youtube.com\/watch?v=efHVOWcNJZo&amp;ab_channel=iabuk\" target=\"_blank\" rel=\"noopener\">The Evolution of Online Display Advertising<\/a> \u4ecb\u7ecd\u4e86\u7ebf\u4e0a\u5c55\u793a\u5e7f\u544a\u7684\u53d1\u5c55\u5386\u7a0b\u3002<\/p>\n<figure id=\"attachment_1763\" aria-describedby=\"caption-attachment-1763\" style=\"width: 990px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-1763 size-full lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/12\/IAB-UK-programmatic.png\" alt=\"IAB UK programmatic\" width=\"990\" height=\"558\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/12\/IAB-UK-programmatic.png 990w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/12\/IAB-UK-programmatic-300x169.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/12\/IAB-UK-programmatic-768x433.png 768w\" data-sizes=\"(max-width: 990px) 100vw, 990px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 990px; --smush-placeholder-aspect-ratio: 990\/558;\" \/><figcaption id=\"caption-attachment-1763\" class=\"wp-caption-text\">Source: IAB UK<\/figcaption><\/figure>\n<p>\u5047\u5982\u6211\u662f\u5e7f\u544a\u4e3b A\uff0c \u6211\u60f3\u8981\u5728\u53d1\u5e03\u5546\u7f51\u7ad9\u6bd4\u5982 bbc.com \u4e0a\u8d2d\u4e70\u5e7f\u544a\u3002<\/p>\n<p>\u4ee5\u524d\uff0c\u6211\u9700\u8981\u5355\u72ec\u8054\u7cfb bbc \u7684\u5e7f\u544a\u9500\u552e\u6c9f\u901a\u5408\u4f5c\u3002\u5982\u679c\u6211\u8981\u5408\u4f5c\u51e0\u767e\u5bb6\u53d1\u5e03\u5546\uff0c\u6c9f\u901a\u592a\u9ebb\u70e6\u4e86\uff0c\u4e8e\u662f Ad Network \u4fbf\u8bde\u751f\u4e86\u3002\u5f53 Ad Network \u4e5f\u591a\u5982\u725b\u6bdb\u65f6\uff0c Ad Exchange \uff08\u7b80\u79f0 AdX\uff0c\u5e7f\u544a\u4ea4\u6613\u5e73\u53f0\uff09\u4fbf\u5e94\u8fd0\u800c\u751f\u3002<\/p>\n<p>\u5e7f\u544a\u4e3b\u662f\u6d41\u91cf\u7684\u9700\u6c42\u65b9\uff0c\u6709\u5bf9\u5e94\u7684 DSP\u00a0 (Demand-Side Platform)\u3002\u5982\u679c\u6d89\u53ca\u591a\u4e2a DSP\uff0c\u9700\u6c42\u65b9\u53ef\u4ee5\u5728 Trading Desk (\u7b80\u79f0 TD\uff09\u4e0a\u7edf\u4e00\u7ba1\u7406\u591a\u4e2a DSP \u5e73\u53f0\u7684\u6295\u653e\u3002<\/p>\n<p>\u5a92\u4f53\u662f\u6d41\u91cf\u7684\u4f9b\u7ed9\u65b9\uff0c\u6709\u5bf9\u5e94\u7684 SSP(Supply-Side Platform)\u3002<\/p>\n<p>\u5f53\u6570\u636e\u8d8a\u6765\u8d8a\u591a\uff0c\u4fbf\u9700\u8981 DMP( Data Management Platform)\u3002<\/p>\n<p>\u7a0b\u5e8f\u5316\u5e7f\u544a\u7684\u4e00\u79cd\u5f62\u5f0f\u662f\u5b9e\u65f6\u7ade\u4ef7 RTB\u00a0 (real time bidding)\u3002\u5e7f\u544a\u4e3b\u53ef\u4ee5\u901a\u8fc7\u5b9e\u65f6\u7ade\u4ef7\u5feb\u901f\u3001\u9ad8\u6548\u8d2d\u4e70\u548c\u6295\u653e\u5e7f\u544a\u3002\u9664\u4e86\u5b9e\u65f6\u7ade\u4ef7\uff0c\u8fd8\u6709\u5176\u4ed6\u7c7b\u578b\u7684\u7a0b\u5e8f\u5316\u5e7f\u544a\uff0c\u4f8b\u5982\u7a0b\u5e8f\u5316\u76f4\u9500 (programmatic direct)\u3002<\/p>\n<p>\u7a0b\u5e8f\u5316\u5e7f\u544a\u7684\u57fa\u7840\u77e5\u8bc6\u53ef\u4ee5\u53c2\u8003\uff1a<a href=\"https:\/\/www.match2one.com\/blog\/what-is-programmatic-advertising\/\" target=\"_blank\" rel=\"noopener\">match2one<\/a> | What is Programmatic Advertising? The Ultimate 2022 Guide<\/p>\n<p>\u6240\u4ee5\uff0c\u7a0b\u5e8f\u5316\u5e7f\u544a\u7684\u4e00\u5927\u4f18\u70b9\u5c31\u662f\u9ad8\u6548\u3002<\/p>\n<h2>\u7a0b\u5e8f\u5316\u5e7f\u544a\u751f\u6001\u56fe<\/h2>\n<p>Luma \u7684 \u5c55\u793a\u751f\u6001\u56fe\u65b9\u4fbf\u6211\u4eec\u4e86\u89e3\u7a0b\u5e8f\u5316\u5e7f\u544a\u4e2d\u7684\u5404\u7c7b\u89d2\u8272\u3002<\/p>\n<figure id=\"attachment_1764\" aria-describedby=\"caption-attachment-1764\" style=\"width: 1536px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1764 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/12\/Display-LUMAscape.png\" alt=\"Display LUMAscape\" width=\"1536\" height=\"1152\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/12\/Display-LUMAscape.png 1536w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/12\/Display-LUMAscape-300x225.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/12\/Display-LUMAscape-1024x768.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/12\/Display-LUMAscape-768x576.png 768w\" data-sizes=\"(max-width: 1536px) 100vw, 1536px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1536px; --smush-placeholder-aspect-ratio: 1536\/1152;\" \/><figcaption id=\"caption-attachment-1764\" class=\"wp-caption-text\">Source: LUMA<\/figcaption><\/figure>\n<p>\u6211\u4eec\u80fd\u770b\u5230 Marketer-Agency-TD-DSP-AdX-SSP\/ Ad Network-Publisher \u8fd9\u6761\u7ebf\u3002<\/p>\n<p>\u56fd\u5185 RTB China \u4e5f\u5236\u4f5c\u4e86\u300a\u4e2d\u56fd\u7a0b\u5e8f\u5316\u5e7f\u544a\u6280\u672f\u751f\u6001\u56fe\u300b\uff0c\u53ef\u4ee5\u53c2\u8003\u5b66\u4e60\u3002\u56fd\u5185 2012 \u5e74\u88ab\u79f0\u4e3a\u7a0b\u5e8f\u5316\u5e7f\u544a\u5143\u5e74\uff0c\u7ecf\u5386\u8fc7\u91ce\u86ee\u589e\u957f\u5230\u884c\u4e1a\u6d17\u724c\uff0c\u6d41\u91cf\u4f5c\u5f0a\u3001\u900f\u660e\u5ea6\u7b49\u95ee\u9898\u4e5f\u5f97\u5230\u91cd\u89c6\u3002<\/p>\n<figure id=\"attachment_1765\" aria-describedby=\"caption-attachment-1765\" style=\"width: 2560px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1765 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/12\/China-Programmatic-Ad-Tech_2022_June_R-scaled.jpg\" alt=\"China-Programmatic-Ad-Tech_2022_June_R\" width=\"2560\" height=\"1772\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/12\/China-Programmatic-Ad-Tech_2022_June_R-scaled.jpg 2560w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/12\/China-Programmatic-Ad-Tech_2022_June_R-300x208.jpg 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/12\/China-Programmatic-Ad-Tech_2022_June_R-1024x709.jpg 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/12\/China-Programmatic-Ad-Tech_2022_June_R-768x532.jpg 768w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/12\/China-Programmatic-Ad-Tech_2022_June_R-1536x1063.jpg 1536w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/12\/China-Programmatic-Ad-Tech_2022_June_R-2048x1418.jpg 2048w\" data-sizes=\"(max-width: 2560px) 100vw, 2560px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/1772;\" \/><figcaption id=\"caption-attachment-1765\" class=\"wp-caption-text\">Source: RTB China<\/figcaption><\/figure>\n<p>\u7535\u89c6\u5e7f\u544a\u548c\u6237\u5916\u5e7f\u544a\u4e5f\u53ef\u4ee5\u7a0b\u5e8f\u5316\u3002\u518d\u56de\u5230\u524d\u6587\u7684\u51e0\u4e2a\u4e13\u4e1a\u672f\u8bed\u3002<\/p>\n<p>Connected TV\uff0c\u8054\u7f51\u7535\u89c6 (CTV) \u6307\u4efb\u4f55\u80fd\u591f\u63a5\u5165\u4e92\u8054\u7f51\u7684\u7535\u89c6\u673a\uff0c\u4e00\u822c\u7528\u6765\u89c2\u770b\u6d41\u5a92\u4f53\u89c6\u9891\u3002\u8054\u7f51\u7535\u89c6\u4e5f\u5305\u62ec\u667a\u80fd\u7535\u89c6\u3001\u5e26\u673a\u9876\u76d2\u7684\u7535\u89c6\u3001\u751a\u81f3\u67d0\u4e9b\u6e38\u620f\u4e3b\u673a\u3002\u5728 Roku \u8bbe\u5907\u3001Sony \u667a\u80fd\u7535\u89c6\u751a\u81f3 PlayStation \u4e0a\u89c2\u770b\u6d41\u5a92\u4f53\u89c6\u9891\u5185\u5bb9\uff0c\u5c31\u5728\u4f7f\u7528 &#8220;\u8054\u7f51\u7535\u89c6&#8221;\u3002\u8be6\u89c1 <a href=\"https:\/\/www.adjust.com\/zh\/glossary\/connected-tv-definition\/\" target=\"_blank\" rel=\"noopener\">Adjust<\/a> \u7684\u8bf4\u660e\u3002<\/p>\n<p>Digital Out of Home\uff0c\u6570\u5b57\u6237\u5916\u5e7f\u544a (DOOH), \u987e\u540d\u601d\u4e49\u7531 OOH \u800c\u6765\u3002OOH \u5e7f\u544a\u4e5f\u88ab\u79f0\u4e3a\u6237\u5916\u5e7f\u544a\uff0c\u5305\u62ec\u516c\u5171\u7a7a\u95f4\u3001\u6d3b\u52a8\u4e2d\u5fc3\u3001\u6821\u56ed\u3001\u5927\u578b\u5730\u94c1\u7ad9\u3001\u96f6\u552e\u5e97\u3001\u51fa\u79df\u8f66\u9876\u90e8\u3001\u7535\u68af\u5185\u548c\u5176\u4ed6\u5546\u4e1a\u533a\u57df\u3002\u800c DOOH \u80fd\u63d0\u4f9b\u66f4\u591a\u7684\u53d7\u4f17\u753b\u50cf\u548c\u53c2\u4e0e \u5ea6\u6570\u636e\uff0c\u5e76\u4ece\u7ebf\u4e0b\u8f6c\u79fb\u81f3\u7ebf\u4e0a\u3002\u53ef\u53c2\u8003 <a href=\"https:\/\/www.intel.cn\/content\/www\/cn\/zh\/internet-of-things\/iot-solutions\/digital-signage\/dooh.html\" target=\"_blank\" rel=\"noopener\">Intel<\/a> \u7684\u4ecb\u7ecd\u3002<\/p>\n<p>\u56de\u5934\u770b\u5c55\u793a\u5e7f\u544a\u5230\u7a0b\u5e8f\u5316\u5e7f\u544a\u7684\u53d1\u5c55\u5386\u7a0b\uff0c\u5c0fK \u4e0d\u7981\u611f\u6168\uff1a\u7ea2\u4eba\u8425\u9500\u662f\u5426\u53ef\u4ee5\u7a0b\u5e8f\u5316\u5462\uff1f<\/p>\n<p><strong>\u63a8\u8350\u9605\u8bfb<\/strong><\/p>\n<ul>\n<li>\u300a\u8ba1\u7b97\u5e7f\u544a\u300b<\/li>\n<li>\u300a\u7a0b\u5e8f\u5316\u5e7f\u544a\u4e2a\u6027\u5316\u7cbe\u51c6\u6295\u653e\u5b9e\u7528\u624b\u518c \u300b<\/li>\n<li><em>Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time (Management for Professionals)<\/em><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u4e00\u5929\uff0c\u5c0fK \u6536\u5230\u4e86\u4e00\u4e2a\u8054\u76df\u5ba2\u7684\u5408\u4f5c\u90ae\u4ef6\u3002 \u770b\u5230\u4e0b\u56fe\uff0c\u5c0fK \u611f\u89c9\u5927\u5f00\u773c\u754c\u3002 \u7a0b\u5e8f\u5316\u5e7f\u544a\uff0c DSP, Ad Exchange, Connected TV, Digital Out of Home, Addressable TV \u8fd9\u4e9b\u90fd\u662f\u4ec0\u4e48\u554a\uff1f<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[81],"class_list":["post-1758","post","type-post","status-publish","format-standard","hentry","category-affiliate-marketing","tag-programmatic"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u521d\u8bc6\u7a0b\u5e8f\u5316\u5e7f\u544a - BobzNotes<\/title>\n<meta name=\"description\" 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