{"id":1804,"date":"2023-02-16T20:18:48","date_gmt":"2023-02-16T20:18:48","guid":{"rendered":"https:\/\/bigbobchang.com\/?p=1804"},"modified":"2023-02-20T09:25:32","modified_gmt":"2023-02-20T09:25:32","slug":"temu-super-bowl-ads","status":"publish","type":"post","link":"https:\/\/bigbobchang.com\/zh\/temu-super-bowl-ads\/","title":{"rendered":"\u62fc\u591a\u591a\u51fa\u6d77\uff1a\u5e7f\u544a\u7838\u5411\u8d85\u7ea7\u7897"},"content":{"rendered":"<p>\u56fd\u5185\u62fc\u591a\u591a\u8d5e\u52a9\u592e\u89c6\u6625\u665a\uff0c\u6d77\u5916 Temu \u5c06\u76ee\u5149\u6295\u5411\u201c\u7f8e\u56fd\u6625\u665a\u201d\u2014\u2014\u8d85\u7ea7\u7897\u3002<\/p>\n<p><!--more--><\/p>\n<h2><strong>\u8d85\u7ea7\u7897\u5e7f\u544a<\/strong><\/h2>\n<p>\u6839\u636e\u7ef4\u57fa\u767e\u79d1\uff0c\u201c\u8d85\u7ea7\u7897\u201d\u662f\u7f8e\u56fd\u6a44\u6984\u7403\u8054\u76df\u7684\u5e74\u5ea6\u51a0\u519b\u8d5b\u3002\u591a\u5e74\u6765\u90fd\u662f\u5168\u7f8e\u6536\u89c6\u7387\u6700\u9ad8\u7684\u7535\u89c6\u8282\u76ee\uff0c\u5e76\u9010\u6e10\u6210\u4e3a\u4e00\u4e2a\u975e\u5b98\u65b9\u7684\u5168\u56fd\u6027\u8282\u65e5\u3002<\/p>\n<p>\u800c\u5bf9\u4e8e\u5e7f\u544a\u4eba\uff0c\u8d85\u7ea7\u7897\u5df2\u7ecf\u53d8\u6210\u4e86\u5e7f\u544a\u4e1a\u6807\u6746\u6d3b\u52a8\u3002<br \/>\n\u82f9\u679c\u516c\u53f8\u77e5\u540d\u7684\u8d85\u7ea7\u7897\u5e7f\u544a\u00a0\u300a1984\u300b\u4f60\u662f\u5426\u8bb0\u5fc6\u72b9\u65b0\uff1f<\/p>\n<p>\u8d85\u7ea7\u7897\u5e7f\u544a super bowl ads, \u4e5f\u6709\u5176\u4ed6\u7684\u53eb\u6cd5\u2014\u2014Super Bowl commercials, Big Game Ads\u3002<\/p>\n<p>\u4eca\u5e74\u7684\u5e7f\u544a\u5408\u96c6\u53ef\u53c2\u8003\uff1a<\/p>\n<ul class=\"list-paddingleft-1\">\n<li>https:\/\/www.cnet.com\/culture\/sports\/super-bowl-commercials-2023-watch-all-the-big-ads-from-sundays-big-game\/<\/li>\n<li>https:\/\/www.cnbc.com\/2023\/02\/12\/super-bowl-2023-ads-live-coverage.html<\/li>\n<\/ul>\n<h2><strong>Temu: Shop Like a Billionaire<\/strong><\/h2>\n<p>\u56fd\u5185\u7684\u51fa\u6d77\u5546\u5bb6\u5f88\u5c11\u6562\u5728\u8d85\u7ea7\u7897\u5e7f\u544a\u4e0a\u7838\u94b1\uff0c\u6bd5\u7adf\u98ce\u9669\u592a\u5927\u3002<\/p>\n<p>\u8d85\u7ea7\u7897\u5e7f\u544a\u8981\u591a\u5c11\u94b1\uff1f\u2014\u201430\u00a0\u79d2\u5e7f\u544a 700 \u4e07\u7f8e\u91d1\u3002<\/p>\n<p>\u636e Adweek \u7684\u62a5\u9053\uff0c\u8be5\u5e7f\u544a\u7531 Saatchi &amp; Saatchi \u521b\u4f5c\u3002<\/p>\n<figure id=\"attachment_1806\" aria-describedby=\"caption-attachment-1806\" style=\"width: 968px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-1806\" src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2023\/02\/Temu-adweek.png\" alt=\"Temu adweek\" width=\"968\" height=\"699\" srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2023\/02\/Temu-adweek.png 968w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2023\/02\/Temu-adweek-300x217.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2023\/02\/Temu-adweek-768x555.png 768w\" sizes=\"(max-width: 968px) 100vw, 968px\" \/><figcaption id=\"caption-attachment-1806\" class=\"wp-caption-text\">Source: Adweek<\/figcaption><\/figure>\n<p>Temu \u5bf9\u5916\u53d1\u8a00\u4eba\u5982\u662f\u8bf4\u9053,\u00a0&#8220;It\u2019s our first time, and we are thrilled to be part of the 2023 Big Game lineup to share Temu\u2019s mission of quality at affordable prices.&#8221;<\/p>\n<p>\u5e7f\u544a\u8bed\u7b80\u660e\u4e86\u5f53\u3002\u00a0&#8220;The prices blow my mind. I feel so rich. I feel like a billionaire. I\u2019m shopping like a billionaire.&#8221;<\/p>\n<p>&#8220;Through the largest stage possible, we want to share with our consumers that they can shop with a sense of freedom because of the price we offer. \u2018Shop Like a Billionaire\u2019 is no longer a dream because of Temu.&#8221; Temu \u5ba3\u79f0\u3002<\/p>\n<p>\u8fd9\u573a\u76db\u5927\u7684\u6d3b\u52a8\uff0c \u6bcb\u5eb8\u7f6e\u7591\uff0cTemu \u4e5f\u662f\u5927\u8d39\u5468\u7ae0\u3002<\/p>\n<p>1\uff09\u660e\u661f\u8fd0\u52a8\u5458\u5408\u4f5c<\/p>\n<figure id=\"attachment_1807\" aria-describedby=\"caption-attachment-1807\" style=\"width: 672px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1807 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2023\/02\/Temu-X-Juju-Smith.png\" alt=\"Temu X Juju Smith\" width=\"672\" height=\"793\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2023\/02\/Temu-X-Juju-Smith.png 672w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2023\/02\/Temu-X-Juju-Smith-254x300.png 254w\" data-sizes=\"(max-width: 672px) 100vw, 672px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 672px; --smush-placeholder-aspect-ratio: 672\/793;\" \/><figcaption id=\"caption-attachment-1807\" class=\"wp-caption-text\">Source: Temu<\/figcaption><\/figure>\n<p>2\uff09\u5b98\u65b9\u5343\u4e07\u793c\u54c1\u6d3b\u52a8<\/p>\n<figure id=\"attachment_1808\" aria-describedby=\"caption-attachment-1808\" style=\"width: 1750px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1808 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2023\/02\/Shake-Earn.png\" alt=\"Shake &amp; Earn\" width=\"1750\" height=\"718\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2023\/02\/Shake-Earn.png 1750w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2023\/02\/Shake-Earn-300x123.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2023\/02\/Shake-Earn-1024x420.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2023\/02\/Shake-Earn-768x315.png 768w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2023\/02\/Shake-Earn-1536x630.png 1536w\" data-sizes=\"(max-width: 1750px) 100vw, 1750px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1750px; --smush-placeholder-aspect-ratio: 1750\/718;\" \/><figcaption id=\"caption-attachment-1808\" class=\"wp-caption-text\">Source: Temu<\/figcaption><\/figure>\n<h2><strong>Temu\u00a0\u5e7f\u544a\u6548\u679c\u5982\u4f55<\/strong><\/h2>\n<p>\u5177\u4f53\u7684\u6570\u636e\uff0c\u6211\u4eec\u4e0d\u77e5\u9053\u3002<\/p>\n<p>\u4e0d\u8fc7\uff0cTemu \u5728\u7f8e\u56fd 13\u53f7\uff0cGoogle Trends \u7684\u70ed\u5ea6\u8fbe\u5230\u5cf0\u503c\u3002<\/p>\n<figure id=\"attachment_1805\" aria-describedby=\"caption-attachment-1805\" style=\"width: 1163px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-1805 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2023\/02\/temu-google-trends.png\" alt=\"temu google trends\" width=\"1163\" height=\"567\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2023\/02\/temu-google-trends.png 1163w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2023\/02\/temu-google-trends-300x146.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2023\/02\/temu-google-trends-1024x499.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2023\/02\/temu-google-trends-768x374.png 768w\" data-sizes=\"(max-width: 1163px) 100vw, 1163px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1163px; --smush-placeholder-aspect-ratio: 1163\/567;\" \/><figcaption id=\"caption-attachment-1805\" class=\"wp-caption-text\">Source: Google trends<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>FT \u8bc4\u8bba\u6587\u7ae0 \u300aTemu\u7684\u201c\u8d85\u7ea7\u7897\u201d\u88c5\u7740\u4e2d\u7f8e\u6587\u5316\u7684\u5939\u751f\u996d\u300b\u4f5c\u8005\u8ba4\u4e3a\uff0c\u8d85\u7ea7\u7897\u8fd9\u4e2a\u5e73\u53f0\u5e76\u4e0d\u9002\u5408\u65b0\u54c1\u724c\u505a\u5e02\u573a\u6559\u80b2\uff0c \u800c\u662f\u4e00\u4e2a\u6210\u719f\u54c1\u724c\u6269\u5927\u5f71\u54cd\u529b\u548c\u52a0\u6df1\u6d88\u8d39\u8005\u5370\u8c61\u7684\u6e20\u9053\u3002<\/p>\n<p>Time \u7684\u6587\u7ae0 Temu Advertised at the Super Bowl. What to Know About the Ecommerce \u8f6c\u8ff0\u4e86\u4e00\u4e9b\u7528\u6237\u4ee5\u53ca Twitter \u7f51\u53cb\u7684\u5dee\u8bc4\u3002<\/p>\n<p>USA TODAY\u00a0Super Bowl Ad Meter\u00a0\u5bf9 51 \u652f\u8d85\u7ea7\u7897\u505a\u4e86\u6392\u540d\uff0c Temu \u6392\u5728\u5012\u6570\u7b2c\u4e8c\u4f4d\u3002\u8be6\u89c1\uff1a<br \/>\nhttps:\/\/www.usatoday.com\/story\/sports\/Ad-Meter\/2023\/02\/13\/best-2023-super-bowl-commercials-voted-usa-today-ad-meter\/11247208002\/<\/p>\n<h2><strong>What&#8217;s Next?<\/strong><\/h2>\n<p>\u636e AdAge \u7684\u65b0\u95fb\uff0cTemu\u00a0\u5c06\u4f1a\u5728\u7f8e\u56fd\u8d5b\u8f66\u754c\u7684\u201c\u8d85\u7ea7\u7897\u201d\u00a0Nascar Daytona 500 \u6295\u653e\u5e7f\u544a\u3002<\/p>\n<p>\u4eca\u5929\uff0cTemu \u7684\u793e\u5a92\u8d26\u53f7\u5df2\u5b98\u5ba3: Temu \u52a0\u62ff\u5927\u6b63\u5f0f\u5f00\u5f20\u4e86\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u63a8\u8350\u9605\u8bfb<\/strong><\/p>\n<ul>\n<li>Time | Temu Advertised at the Super Bowl. What to Know About the Ecommerce App<\/li>\n<li>WSJ | What Is Temu? Online Shopping Site Makes Its Super Bowl Debut<\/li>\n<li>AdAge | WHAT IS TEMU? SEE THE BRAND\u2019S SUPER BOWL DEBUT HERE<\/li>\n<li>Adweek | Ecommerce Startup Temu Airs First Super Bowl Spot\u2014Twice<\/li>\n<li>FT | \u8d85\u7ea7\u7897\u5e7f\u544a\u80cc\u540e\u7684\u8d85\u7ea7\u5e7f\u544a\u8425\u9500\u4e89\u593a\u6218<\/li>\n<li>WSJ | Dogs Win the Super Bowl Ad Lineup, Surveys Show<\/li>\n<li>Wikipedia | Super Bowl commercials<\/li>\n<li>BobzNotes |\u00a0<a href=\"http:\/\/mp.weixin.qq.com\/s?__biz=Mzg4NDY5NjM2OQ==&amp;mid=2247485348&amp;idx=1&amp;sn=2610890c3b0c02803a5972164aeb4b65&amp;chksm=cfb573faf8c2faec35c35fdea54dd76f221896b1863a0b11f52d734fb4b045ff65eb7dd0bdf9&amp;scene=21#wechat_redirect\" target=\"_blank\" rel=\"noopener\" data-itemshowtype=\"0\" data-linktype=\"2\">\u62fc\u591a\u591a\u51fa\u6d77\uff1a\u5411\u534e\u4eba\u201c\u780d\u4e00\u5200\u201d<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u56fd\u5185\u62fc\u591a\u591a\u8d5e\u52a9\u592e\u89c6\u6625\u665a\uff0c\u6d77\u5916 Temu \u5c06\u76ee\u5149\u6295\u5411\u201c\u7f8e\u56fd\u6625\u665a\u201d\u2014\u2014\u8d85\u7ea7\u7897\u3002<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[73],"class_list":["post-1804","post","type-post","status-publish","format-standard","hentry","category-digital-marketing","tag-temu"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - 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