{"id":1833,"date":"2023-03-14T11:43:58","date_gmt":"2023-03-14T11:43:58","guid":{"rendered":"https:\/\/bigbobchang.com\/?p=1833"},"modified":"2023-03-14T12:11:16","modified_gmt":"2023-03-14T12:11:16","slug":"branding-founder-influencer","status":"publish","type":"post","link":"https:\/\/bigbobchang.com\/zh\/branding-founder-influencer\/","title":{"rendered":"\u54c1\u724c\u65b0\u540d\u7247\uff1aFounder Influencer"},"content":{"rendered":"

\u7ea2\u4eba\u8425\u9500\uff0c\u54c1\u724c\u9664\u4e86\u627e\u5916\u90e8\u7ea2\u4eba\u5408\u4f5c\uff0c\u521b\u59cb\u4eba\u4f5c\u4e3a\u201c\u5ba3\u4f20\u5927\u4f7f\u201c\u201d\u4e5f\u662f\u4e00\u79cd\u9009\u62e9\u3002<\/p>\n

\u636e Modern Retail \u7684\u6587\u7ae0\uff0c \u2018An extension of me\u2019: The rise of the founder-influencer<\/a>\uff0c\u4e00\u4e9b\u6d77\u5916\u54c1\u724c\u4e5f\u5728\u4f7f\u7528 Founder Influencer \u7684\u7b56\u7565\uff0c\u5373\u54c1\u724c\u521b\u59cb\u4eba\u505a\u7ea2\u4eba\u3002<\/p>\n

\u6ce8\uff1a\u6587\u7ae0\u7ea2\u4eba\u6307\u6709\u5f71\u54cd\u529b\u7684\u4eba\uff0c\u5e76\u65e0\u8d2c\u4e49\u3002<\/p>\n

<\/p>\n

\u521b\u59cb\u4eba\u7684\u201c\u6545\u4e8b\u201d<\/h2>\n

\u8fd8\u8bb0\u5f97 2012 \u5e74\u805a\u7f8e\u4f18\u54c1\u98ce\u9761\u4e00\u65f6\u7684\u5e7f\u544a\u8bcd\u201c\u6211\u662f\u9648\u6b27\uff0c\u6211\u4e3a\u81ea\u5df1\u4ee3\u8a00\u201d\uff1f<\/p>\n

\u4e00\u4e9b\u54c1\u724c\u548c\u5176\u521b\u59cb\u4eba\u6df1\u5ea6\u6346\u7ed1\uff0c\u5927\u4f17\u8033\u719f\u80fd\u8be6\u3002
\n\u6bd4\u5982\uff0cApple \u4e0e\u4e54\u5e03\u65af\uff0c\u5c0f\u7c73\u4e0e\u96f7\u519b\uff0c\u9a6c\u4e91\u4e0e\u963f\u91cc\u5df4\u5df4\u3002\u4f01\u4e1a\u4f20\u8bb0\u4e5f\u90fd\u662f\u4ece\u521b\u59cb\u4eba\u7684\u6545\u4e8b\u5f00\u59cb\u7684\u3002<\/p>\n

\u7ecf\u6d4e\u4e0a\uff0c\u660e\u661f\u9ad8\u7ba1\u80fd\u591f\u4e3a\u54c1\u724c\u8282\u7701\u4e0d\u5c11\u7684\u5e7f\u544a\u8d39\u3002
\n\u660e\u661f\/\u7ea2\u4eba\u5982\u679c\u81ea\u5df1\u521b\u5efa\u516c\u53f8\u3001\u6210\u7acb\u65b0\u7684\u54c1\u724c\uff0c\u4e5f\u662f\u65b0\u95fb\uff1b\u80fd\u591f\u514d\u8d39\u83b7\u5f97\u5927\u91cf\u5a92\u4f53\u62a5\u9053\u3001\u7f51\u53cb\u81ea\u53d1\u4f20\u64ad\u3002<\/p>\n

\u4f5c\u4e3a\u666e\u901a\u6d88\u8d39\u8005\uff0c\u4f60\u662f\u5426\u4f1a\u56e0\u4e3a\u54c1\u724c\u7684\u521b\u59cb\u4eba\u4e70\u5355\u5462\uff1f<\/p>\n

\u4ee5\u521b\u59cb\u4eba\u4e4b\u540d<\/h2>\n

\u54c1\u724c\u547d\u540d\u6709\u4e2a\u6709\u8da3\u7684\u73b0\u8c61\uff1a\u56fd\u5916\u5f88\u591a\u54c1\u724c\u540d\u6e90\u81ea\u521b\u59cb\u4eba\u7684\u59d3\u540d\u3002<\/p>\n

    \n
  • \u8fea\u58eb\u5c3c\u7684\u521b\u59cb\u4eba\u662f\u534e\u7279\u00b7\u8fea\u58eb\u5c3c Walt Disney\uff0c<\/li>\n
  • \u7b2c\u4e00\u5bb6\u9ea6\u5f53\u52b3\u9910\u5385\u7531\u9ea6\u5f53\u52b3\u5144\u5f1f\u5f00\u8bbe\uff0c\u540e\u7531\u514b\u6d1b\u514b\u4e70\u4e0b\u5e76\u53d1\u5c55\u58ee\u5927\u3002<\/li>\n
  • \u963f\u8fea\u8fbe\u65af \u7684\u521b\u59cb\u4eba\u662f\u963f\u9053\u592b\u00b7\u963f\u8fea\u00b7\u8fbe\u65af\u52d2 Adolf Adi Dassler\uff0c\u54c1\u724c\u547d\u540d\u6765\u81ea\u5176\u59d3\u540d\u7684\u7ec4\u5408\u7f29\u7565\u3002<\/li>\n
  • …….<\/li>\n<\/ul>\n

    \u56fd\u5185\u4e5f\u6709\u4e00\u4e9b\u54c1\u724c\uff0c\u54c1\u724c\u540d\u4e5f\u548c\u521b\u59cb\u4eba\u606f\u606f\u76f8\u5173\u3002\u6bd4\u5982\uff0c\u5c0f\u9e4f\u6c7d\u8f66\u3001\u7406\u60f3\u6c7d\u8f66\u3001\u4eac\u4e1c\u3002<\/p>\n

    \u800c\u7535\u5546\u51fa\u6d77\u54c1\u724c\u4e2d\uff0c\u5f88\u591a\u5374\u4e0d\u89c1\u521b\u59cb\u4eba\u7684\u8eab\u5f71\u3002<\/p>\n

    \u7535\u5546\u51fa\u6d77: \u54c1\u724c\u521b\u59cb\u4eba\u662f\u8c01\uff1f<\/h2>\n

    \u7eb5\u89c2\u56fd\u5185\u7684\u5934\u90e8\u51fa\u6d77\u54c1\u724c\uff0c\u591a\u6570\u5e76\u672a\u5728\u7f51\u7ad9\u516c\u5f00\u76f8\u5173\u7684\u516c\u53f8\u4fe1\u606f\u3002<\/p>\n

    \u4ee5 SHEIN \u548c Anker \u4e3a\u4f8b\uff0cshein.com \u548c anker.com\u00a0 \u7684\u54c1\u724c\u6545\u4e8b\u9875\u9762\u6ca1\u6709\u4efb\u4f55\u521b\u59cb\u4eba\u7684\u5185\u5bb9\u3002<\/p>\n

    \u5f53\u7136\uff0c\u8fd9\u5e76\u4e0d\u5f71\u54cd\u516c\u53f8\u80fd\u591f\u505a\u5927\u3002
    \n\u4e00\u4e9b\u54c1\u724c\u6545\u4e8b\u5e73\u5e73\u65e0\u5947\u3002\u521b\u59cb\u4eba\u4e3a\u4ec0\u4e48\u8981\u6210\u7acb\u516c\u53f8\uff1f\u53ea\u662f\u56e0\u4e3a\u55c5\u5230\u4e86\u91d1\u94b1\u7684\u5473\u9053\u3002
    \n\u4e00\u4e9b\u6210\u529f\u7684\u54c1\u724c\uff0c\u4e0d\u91cd\u89c6\u5ba3\u4f20\uff0c\u54c1\u724c\u4ecb\u7ecd\u4e5f\u662f\u5728\u67af\u71e5\u4e4f\u5473\u7684\u9648\u8bcd\u6ee5\u8c03\u91cc\u201c\u6dfb\u6cb9\u52a0\u918b\u201d\u3002<\/p>\n

    \u800c\u4e0e\u6d88\u8d39\u8005\u6709\u66f4\u591a\u60c5\u611f\u94fe\u63a5\u7684\u54c1\u724c\uff0c\u7279\u522b\u662f DTC \u54c1\u724c\uff0c\u4f1a\u66f4\u597d\u5730\u53bb\u8bb2\u8ff0\u81ea\u5df1\u7684\u6545\u4e8b\u3002<\/p>\n

    Founder Influencer \u5229\u5f0a<\/h2>\n

    The rise of the founder-influencer \u6587\u4e2d\u7684\u56db\u5ddd\u8fa3\u6912\u8106\u54c1\u724c Fly by Jing \u7684\u521b\u59cb\u4eba Jing Gao \u591a\u6b21\u63a5\u53d7\u4e86 Modern Retail \u7684\u91c7\u8bbf\u3002<\/p>\n

    Gao \u6307\u51fa\uff0c\u5728 Fly by Jing \u65e9\u671f\uff0c\u5979\u4f1a\u7ed9\u6bcf\u4e2a\u5ba2\u6237\u53d1\u9001\u4e2a\u6027\u5316\u7684\u611f\u8c22\u4fe1\uff0c\u5e76\u4f1a\u52aa\u529b\u56de\u590d\u5c3d\u53ef\u80fd\u591a\u7684\u8bc4\u8bba\u548c\u79c1\u4fe1\u3002\u73b0\u5728\uff0c\u5176\u4ed6\u4eba\u5df2\u7ecf\u63a5\u7ba1\u4e86 Fly by Jing \u7684\u793e\u4ea4\u5a92\u4f53\u8d26\u6237\uff0c\u4e0d\u8fc7\u5979\u521b\u5efa\u4e86\u4e00\u4e2a\u8be6\u7ec6\u7684\u6307\u5357\uff0c\u5b9a\u4e49\u4e86 Fly by Jing \u7684\u54c1\u724c\u548c\u58f0\u97f3\u2014\u2014\u8fd9\u6837\uff0c\u6bcf\u4e00\u4e2a\u793e\u4ea4\u5a92\u4f53\u5e16\u5b50\u770b\u8d77\u6765\u90fd\u50cf\u662f\u5979\u5199\u7684\u3002\u800c\u5979\u7684\u4e2a\u4eba Instagram \u8d26\u6237\u6709 26000+ \u7c89\u4e1d\u3002<\/p>\n

    \u8fd9\u4e2a\u54c1\u724c\u7684\u6545\u4e8b\u4e5f\u8d62\u5f97\u8d44\u672c\u7684\u9752\u7750\u3002<\/p>\n

    \"Fly
    Source: Google News<\/figcaption><\/figure>\n

    Founder Influencer \u5e76\u975e\u662f\u89c1\u6613\u4e8b\u3002
    \n\u521b\u59cb\u4eba\u8981\u82b1\u8d39\u591a\u5c11\u65f6\u95f4\u6765\u505a\u63a8\u5e7f\u7684\u4e8b\u60c5\uff0c\u591a\u5c11\u65f6\u95f4\u6765\u8fd0\u8425\u7ba1\u7406\u516c\u53f8\u4e8b\u52a1\uff1f\u6bd5\u7adf\uff0c influencer marketing \u662f\u4e00\u4efd\u5168\u804c\u5de5\u4f5c\u3002<\/p>\n

    \u53e6\u4e00\u65b9\u9762\uff0c\u54c1\u724c\u4e0e\u521b\u59cb\u4eba\u7684\u6df1\u5ea6\u7ed1\u5b9a\u4e5f\u662f\u628a\u53cc\u5203\u5251\u3002<\/p>\n

    \u5728\u90e8\u5206\u6d88\u8d39\u4e2d\u773c\u4e2d\uff0c\u521b\u59cb\u4eba\u53ef\u80fd\u662f\u4f01\u4e1a\u7684\u4ee3\u540d\u8bcd\u3002
    \n\u5982 Modern Retail \u6240\u8a00\uff0c\u4eba\u4eec\u6108\u52a0\u8ba4\u4e3a DTC \u54c1\u724c\u4e0d\u4ec5\u662f\u4e00\u4e2a\u4f01\u4e1a\uff0c\u800c\u662f\u4e00\u4e2a\u4eba\u7684\u5ef6\u4f38\uff0c\u4ed6\u4eec\u53ef\u80fd\u60f3\u6548\u4eff\u8fd9\u4e2a\u4eba\u7684\u751f\u6d3b\u65b9\u5f0f\u3002<\/p>\n

    \u521b\u59cb\u4eba\u62c9\u8fd1\u4e86\u6d88\u8d39\u8005\u4e0e\u54c1\u724c\u7684\u8ddd\u79bb\uff0c\u5e26\u6765\u4e00\u6279\u5fe0\u8bda\u7684\u7528\u6237\u3002\u800c\u5f53\u8fd9\u4e2a\u4eba\u51fa\u73b0\u4e86\u8d1f\u9762\u65b0\u95fb\uff0c\u5c31\u53ef\u80fd\u4f1a\u6781\u5927\u5f71\u54cd\u54c1\u724c\u7684\u58f0\u8a89\u3002<\/p>\n

    \u603b\u7ed3<\/h2>\n

    \u4e0d\u662f\u6240\u6709\u7684\u4f01\u4e1a\u521b\u59cb\u4eba\u90fd\u4f1a\u5728\u53f0\u524d\u76f4\u63a5\u9762\u5411\u5927\u4f17\u3002
    \n\u4e0d\u8fc7\u5e55\u540e\uff0c\u521b\u59cb\u4eba\u7684\u51b3\u7b56\u4f1a\u51b3\u5b9a\u516c\u53f8\u7684\u8fd0\u8f6c\u3001\u54c1\u724c\u7684\u8d70\u5411\u3001\u6d88\u8d39\u8005\u7684\u8d2d\u4e70\u884c\u4e3a\u3002\u4ece\u8fd9\u4e2a\u5c42\u9762\u6765\u8bb2\uff0cFounder Infuencer \u65e0\u5904\u4e0d\u5728\uff01<\/p>\n

    Founder Infuencer, \u4f60\u7684\u54c1\u724c\u540d\u7247\u505a\u597d\u4e86\u5417\uff1f<\/p>\n","protected":false},"excerpt":{"rendered":"

    \u7ea2\u4eba\u8425\u9500\uff0c\u54c1\u724c\u9664\u4e86\u627e\u5916\u90e8\u7ea2\u4eba\u5408\u4f5c\uff0c\u521b\u59cb\u4eba\u4f5c\u4e3a\u201c\u5ba3\u4f20\u5927\u4f7f\u201c\u201d\u4e5f\u662f\u4e00\u79cd\u9009\u62e9\u3002 \u636e Modern Retail \u7684\u6587\u7ae0\uff0c \u2018An extension of me\u2019: The rise of the founder-influencer\uff0c\u4e00\u4e9b\u6d77\u5916\u54c1\u724c\u4e5f\u5728\u4f7f\u7528 Founder Influencer \u7684\u7b56\u7565\uff0c\u5373\u54c1\u724c\u521b\u59cb\u4eba\u505a\u7ea2\u4eba\u3002 \u6ce8\uff1a\u6587\u7ae0\u7ea2\u4eba\u6307\u6709\u5f71\u54cd\u529b\u7684\u4eba\uff0c\u5e76\u65e0\u8d2c\u4e49\u3002<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[],"class_list":["post-1833","post","type-post","status-publish","format-standard","hentry","category-digital-marketing"],"yoast_head":"\n\u54c1\u724c\u65b0\u540d\u7247\uff1aFounder Influencer - 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