{"id":330,"date":"2021-11-29T01:57:32","date_gmt":"2021-11-29T01:57:32","guid":{"rendered":"https:\/\/bigbobchang.com\/?p=330"},"modified":"2021-12-01T04:48:53","modified_gmt":"2021-12-01T04:48:53","slug":"amazon-vs-shopify","status":"publish","type":"post","link":"https:\/\/bigbobchang.com\/zh\/amazon-vs-shopify\/","title":{"rendered":"\u8c08\u4e9a\u9a6c\u900a\u5356\u5bb6\u8f6c\u578b\u72ec\u7acb\u7ad9"},"content":{"rendered":"<p>\u672c\u6587\u9996\u5148\u7b80\u5355\u4ecb\u7ecd Amazon \u548c Shopfy \u7684\u7535\u5546\u4e1a\u52a1\uff0c\u7136\u540e\u68b3\u7406\u4eca\u5e74 Amazon \u5c01\u53f7\u98ce\u6ce2\u4ee5\u53ca\u51fa\u6d77\u7535\u5546\u878d\u8d44\u4e8b\u4ef6\uff0c\u8bf4\u660e Amazon \u5356\u5bb6\u8f6c\u578b\u505a\u72ec\u7acb\u7ad9 (\u53ca DTC \u54c1\u724c\uff09\u7684\u9700\u6c42\uff0c\u63a5\u7740\u901a\u8fc7\u5bf9\u51fa\u53e3\u7535\u5546\u53d1\u5c55\u5386\u7a0b\u7684\u56de\u987e\u3001Amazon \u548c \u72ec\u7acb\u7ad9\u7684\u4e1a\u52a1\u6a21\u5f0f\u7684\u6bd4\u8f83\uff0c\u4ee5\u53ca\u56fd\u5185\u5916\u54c1\u724c\u72ec\u7acb\u7ad9\u7684\u6848\u4f8b\u5206\u6790\uff0c\u6307\u51fa\u4e9a\u9a6c\u900a\u5356\u5bb6\u8f6c\u578b\u72ec\u7acb\u7ad9\u7684\u6311\u6218\u548c\u673a\u9047\u3002<\/p>\n<p>\u9605\u8bfb\u6109\u5feb\uff01<br \/>\n\u58f0\u660e\uff1a\u672c\u6587\u6570\u636e\u591a\u6765\u81ea\u516c\u5f00\u8d44\u6599\uff0c\u4ec5\u4f9b\u53c2\u8003\uff1b\u672c\u4eba\u5bf9\u8be5\u4fe1\u606f\u7684\u51c6\u786e\u6027\u3001\u5b8c\u6574\u6027\u6216\u53ef\u9760\u6027\u4e0d\u4f5c\u4efb\u4f55\u4fdd\u8bc1\u3002<\/p>\n<p><!--more--><\/p>\n<h3>Shopify VS Amazon<\/h3>\n<h3>\u5173\u4e8e Amazon<\/h3>\n<p><a href=\"https:\/\/sell.amazon.com\/zh\/sell\" target=\"_blank\" rel=\"noopener\">Amazon \u5f00\u5e97<\/a>\u60f3\u5fc5\u5927\u5bb6\u90fd\u4e0d\u4f1a\u964c\u751f\u3002<\/p>\n<p>Marketplace Pulse \u7684\u6570\u636e\u663e\u793a\uff0c 2020 \u5e74\u4e2d\u56fd\u5934\u90e8\u5356\u5bb6\u5360\u6bd4\u9ad8\u8fbe<a href=\"https:\/\/www.marketplacepulse.com\/articles\/chinese-sellers-losing-market-share-on-amazon\" target=\"_blank\" rel=\"noopener\">42%<\/a>\u3002\u800c 2021 \u5e741\u6708\u65b0\u589e\u5356\u5bb6\u4e2d\uff0c\u4e2d\u56fd\u5356\u5bb6\u5360\u6bd4 <a href=\"https:\/\/www.marketplacepulse.com\/articles\/75-of-new-sellers-on-amazon-are-from-china\" target=\"_blank\" rel=\"noopener\">75%<\/a>\u3002<\/p>\n<p>Amazon \u4f5c\u4e3a\u5168\u7403\u7535\u5546\u5de8\u5934\uff0c\u5728\u7f8e\u56fd\u7ebf\u4e0a\u96f6\u552e\u5e02\u573a\u4efd\u989d\u9065\u9065\u9886\u5148\u3002<\/p>\n<figure id=\"attachment_401\" aria-describedby=\"caption-attachment-401\" style=\"width: 899px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-401 size-full\" src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/Amazon-retaile.png\" alt=\"Amazon remain the No. 1 US ecommerce retailer \" width=\"899\" height=\"591\" srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/Amazon-retaile.png 899w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/Amazon-retaile-300x197.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/Amazon-retaile-768x505.png 768w\" sizes=\"(max-width: 899px) 100vw, 899px\" \/><figcaption id=\"caption-attachment-401\" class=\"wp-caption-text\">Source: FT<\/figcaption><\/figure>\n<p><a href=\"https:\/\/www.emarketer.com\/content\/top-10-us-ecommerce-companies-2021-plus-6-key-takeaways-our-latest-forecast\" target=\"_blank\" rel=\"noopener\">eMarkter<\/a> \u9884\u4f30 2021 \u5e74 Amazon \u7f8e\u56fd\u7535\u5546\u9500\u552e\u989d\u5c06\u8fbe\u52303671.9\u4ebf\u7f8e\u5143\uff0c\u5360\u7f8e\u56fd\u7535\u5546\u9500\u552e\u603b\u989d\u768440.4%\u3002<\/p>\n<figure id=\"attachment_402\" aria-describedby=\"caption-attachment-402\" style=\"width: 946px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-402 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/Amazon.png\" alt=\"Amazon Hisotry\" width=\"946\" height=\"666\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/Amazon.png 946w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/Amazon-300x211.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/Amazon-768x541.png 768w\" data-sizes=\"(max-width: 946px) 100vw, 946px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 946px; --smush-placeholder-aspect-ratio: 946\/666;\" \/><figcaption id=\"caption-attachment-402\" class=\"wp-caption-text\">Source: The Economist<\/figcaption><\/figure>\n<p>\u9664\u4e86\u7535\u5546\u4e1a\u52a1\uff0c Amazon\u00a0 Web Service \uff08\u4e91\u670d\u52a1\uff09 \u548c \u5e7f\u544a\u4e1a\u52a1\u4e5f\u4e0d\u5bb9\u5ffd\u89c6\u3002<\/p>\n<h3>\u5173\u4e8e Shopify<\/h3>\n<p>Shopify\u662f\u4e00\u5bb6\u52a0\u62ff\u5927\u7684\u72ec\u7acb\u7ad9\u5efa\u7ad9\u670d\u52a1\u5546 \uff08SaaS\uff09\uff0c2006\u5e74\u6210\u7acb\uff0c2015\u5e74\u5728\u7f8e\u80a1\u4e0a\u5e02\u3002<\/p>\n<figure id=\"attachment_404\" aria-describedby=\"caption-attachment-404\" style=\"width: 1105px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-404 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/shopify.png\" alt=\"Shopify business\" width=\"1105\" height=\"515\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/shopify.png 1105w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/shopify-300x140.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/shopify-1024x477.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/shopify-768x358.png 768w\" data-sizes=\"(max-width: 1105px) 100vw, 1105px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1105px; --smush-placeholder-aspect-ratio: 1105\/515;\" \/><figcaption id=\"caption-attachment-404\" class=\"wp-caption-text\">Source: Shopify<\/figcaption><\/figure>\n<p>\u9664\u4e86\u5efa\u7ad9\u670d\u52a1\uff0cShopify\u00a0 \u5df2\u7ecf\u5c06\u4e1a\u52a1\u6269\u5c55\u5230\u7269\u6d41\u3001\u652f\u4ed8\uff08Shop Pay\uff09\u548c\u5c0f\u4f01\u4e1a\u8d37\u6b3e\u3002<\/p>\n<p><strong>Shopify \u6570\u636e\u4e00\u89c8<\/strong><\/p>\n<ul>\n<li>\u5168\u4e16\u754c175\u4e2a\u56fd\u5bb6\u76841,700,000\u591a\u5bb6\u4f01\u4e1a\u4f7f\u7528<a href=\"https:\/\/www.shopify.com\/\" target=\"_blank\" rel=\"noopener\">Shopify.<\/a><\/li>\n<li>2021 Q2 \u5b63\u5ea6 Shopify GMV\u00a0 \u8fbe\u5230 <a href=\"https:\/\/www.digitalcommerce360.com\/2021\/07\/30\/shopify-grows-gmv-40-in-q2\/\" target=\"_blank\" rel=\"noopener\">$42.2 billion<\/a>\uff0c\u540c\u6bd4\u589e\u957f 42%.<\/li>\n<li>2020\u5e74\uff0cShopify \u5546\u5bb6\u9500\u552e\u4e86$119.6 billion \u7684\u5546\u54c1\uff0c\u5360\u4e9a\u9a6c\u900a\u7b2c\u4e09\u65b9\u5e02\u573a\u9500\u552e\u5546\u54c1\u603b\u4ef7\u503c\u7684 <a href=\"https:\/\/www.marketplacepulse.com\/articles\/shopify-is-40-as-big-as-amazon-marketplace\" target=\"_blank\" rel=\"noopener\">40%.<\/a><\/li>\n<li><span style=\"color: #2b2b2b; font-size: 16px;\">2020\u5e74\u9ed1\u4e94\u5468\u672b\u671f\u95f4\uff0cShopify \u5546\u5bb6\u7684\u603b\u9500\u552e\u989d <\/span><a style=\"font-size: 16px;\" href=\"https:\/\/www.wsj.com\/articles\/amazon-competition-shopify-wayfair-allbirds-antitrust-11608235127?AID=11557093&amp;PID=6415797&amp;SID=bi%7C6138e248f1315a3b337c0541%7C1638024831479euhcrflh&amp;subid=Business+Insider&amp;cjevent=6ee703c14f9311ec838bf8070a1c0e10&amp;tier_1=affiliate&amp;tier_2=moa&amp;tier_3=Business+Insider&amp;tier_4=3861930&amp;tier_5=https%3A%2F%2Fwww.wsj.com%2Farticles%2Famazon-competition-shopify-wayfair-allbirds-antitrust-11608235127\" target=\"_blank\" rel=\"noopener\">$5.1 billion<\/a><span style=\"color: #2b2b2b; font-size: 16px;\">\uff0c\u8d85\u8fc7\u4e86\u4e9a\u9a6c\u900a\u6765\u81ea\u5176\u7b2c\u4e09\u65b9\u5356\u5bb6\u7684 $4.8 billion.<\/span><\/li>\n<\/ul>\n<p>Shopify GMV<\/p>\n<div class=\"mceTemp\"><\/div>\n<figure style=\"width: 1920px\" class=\"wp-caption alignnone\"><img decoding=\"async\" data-src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/50363cf324ac8e905e7df861\/1613564158263-9EQDQ72294M3PCD5RQVS\/test.png?format=2500w\" alt=\"test.png\" width=\"1920\" height=\"1080\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1080;\" \/><figcaption class=\"wp-caption-text\">Source: Benedict Evans<\/figcaption><\/figure>\n<p>\u4e2d\u7f8e\u7535\u5546\u5bf9\u6bd4<\/p>\n<figure id=\"attachment_403\" aria-describedby=\"caption-attachment-403\" style=\"width: 841px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-403 size-full lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/amazon-vs-shopify.png\" alt=\"amazon vs shopify\" width=\"841\" height=\"422\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/amazon-vs-shopify.png 841w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/amazon-vs-shopify-300x151.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/amazon-vs-shopify-768x385.png 768w\" data-sizes=\"(max-width: 841px) 100vw, 841px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 841px; --smush-placeholder-aspect-ratio: 841\/422;\" \/><figcaption id=\"caption-attachment-403\" class=\"wp-caption-text\">Source: The Economist<\/figcaption><\/figure>\n<p>\u4f7f\u7528 Shopify \u7684\u5546\u5bb6\u6709 Cupshe, Anker, Gymshark, Allbirds \u7b49.<\/p>\n<h2>\u4e3a\u4ec0\u4e48\u5173\u6ce8\u72ec\u7acb\u7ad9<\/h2>\n<p>Amazon \u5c01\u53f7\u98ce\u6ce2\u4ecd\u7136\u8ba9\u5927\u591a\u6570\u5356\u5bb6\u5fc3\u6709\u4f59\u60b8\u3002\u800c\u8d44\u672c\u5bf9 DTC \u54c1\u724c\u7684\u9752\u7750\u53c8\u8ba9\u4eba\u5fc3\u751f\u7fa1\u6155\u3002<\/p>\n<h3><span class=\"MUxGbd wuQ4Ob WZ8Tjf\">Amazon \u5c01\u53f7\u6f6e<\/span><\/h3>\n<p>\u81ea\u4eca\u5e744\u6708\u8d77\uff0c\u4e9a\u9a6c\u900a\u9646\u7eed\u5411\u4e2d\u56fd\u5356\u5bb6\u5f00\u5c55\u201c\u5c01\u53f7\u56f4\u527f\u201d\u884c\u52a8\uff0c\u5e15\u62d3\u900a\u3001\u50b2\u57fa\u3001\u901a\u62d3\u3001\u6cfd\u5b9d\u3001\u733f\u4eba\u79d1\u6280\u3001\u4e07\u62d3\u79d1\u521b\u7b49\u5934\u90e8\u5927\u5356\u63a5\u8fde\u4e2d\u62db\u3002\u636e\u6df1\u5733\u5e02\u8de8\u5883\u7535\u5b50\u5546\u52a1\u534f\u4f1a\u7684\u7edf\u8ba1\uff0c\u6b64\u6b21\u5c01\u53f7\u5171\u6ce2\u53ca\u8d855\u4e07\u4e2d\u56fd\u5546\u5bb6\uff0c\u884c\u4e1a\u635f\u5931\u9884\u4f30\u8d85\u5343\u4ebf\u5143\u3002<\/p>\n<p>\u5bf9\u4e8e\u5c01\u53f7\u7684\u539f\u56e0\uff0c\u4e9a\u9a6c\u900a\u7ed9\u51fa\u7684\u8bf4\u6cd5\u662f\u201c\u5356\u5bb6\u6ee5\u7528\u8bc4\u8bba\u201d\u3002<\/p>\n<p>Amazon \u81ea 2016\u5e74\u8d77\uff0c<a href=\"https:\/\/www.aboutamazon.com\/news\/innovation-at-amazon\/update-on-customer-reviews?ots=1&amp;slotNum=1&amp;imprToken=a8bea8a1-cd41-ae9a-0ea&amp;tag=curbedcom06-20&amp;linkCode=w50\" target=\"_blank\" rel=\"noopener\">\u7981\u6b62 &#8220;incentivised reviews&#8221;<\/a>.<\/p>\n<p>Amazon \u7528\u6237\u8bc4\u8bba\u653f\u7b56<\/p>\n<ul>\n<li><a href=\"https:\/\/sellercentral.amazon.com\/gp\/help\/external\/YRKB5RU3FS5TURN?language=en_US\" target=\"_blank\" rel=\"noopener\">Customer product reviews policies<\/a><\/li>\n<li><a href=\"https:\/\/www.amazon.com\/gp\/help\/customer\/display.html?nodeId=201996120\" target=\"_blank\" rel=\"noopener\">Anti-Manipulation Policy for Customer Reviews<\/a><\/li>\n<\/ul>\n<p><strong>Amazon \u5c01\u53f7\u4e8b\u4ef6<\/strong><\/p>\n<p>3\u6708\u4efd\uff0c<a href=\"https:\/\/www.safetydetectives.com\/blog\/amazon-reviews-leak-report\/\" target=\"_blank\" rel=\"noopener\">Safety Detecties<\/a> \u5b89\u5168\u56e2\u961f\u53d1\u73b0\u4e86\u4e00\u4e2a\u5f00\u653e\u7684 AWSElasticSearch \u6570\u636e\u5e93\uff0c\u8be5\u6570\u636e\u5e93\u4e2d\u5305\u542b\u4e86\u4e9a\u9a6c\u900a\u5356\u5bb6\u548c\u613f\u610f\u63d0\u4f9b\u865a\u5047\u8bc4\u8bba\u4ee5\u6362\u53d6\u514d\u8d39\u4ea7\u54c1\u7684\u5ba2\u6237\u4e4b\u95f4\u7684\u4fe1\u606f\u3002\u6570\u636e\u5e93\u603b\u8ba1\u6709\u8d85\u8fc71300\u4e07\u6761\u8bb0\u5f55\uff0c7.5\u4e07\u4e2a\u4e9a\u9a6c\u900a\u8d26\u53f7\u6570\u636e\u88ab\u6cc4\u9732\uff0c\u7275\u8fde\u7684\u4eba\u6570\u53ef\u80fd\u8d85\u8fc720\u4e07\u4eba\u3002<\/p>\n<p>4\u6708\uff0c \u5728\u82f1\u56fd <a href=\"https:\/\/www.gov.uk\/government\/news\/cma-intervention-leads-to-further-facebook-action-on-fake-reviews\" target=\"_blank\" rel=\"noopener\">\u00a0Competition and Markets Authority<\/a> (CMA) \u8fdb\u884c\u8c03\u67e5\u540e\uff0cFacebook \u5220\u9664\u4e8616000\u4e2a\u4e0e\u865a\u5047\u8bc4\u8bba\u6709\u5173\u7684\u5c0f\u7ec4\u3002<\/p>\n<p>4\u670830\u65e5\uff0c\u5e15\u62d3\u900a\u906d\u9047\u5e73\u53f0\u6574\u6cbb\uff0c\u4e3b\u54c1\u724cMpow\u5e97\u94fa\u88ab\u5c01\uff0c\u65d7\u4e0b606\u4e2a\u70ed\u5356\u5546\u54c1\u88ab\u4e9a\u9a6c\u900a\u4e0b\u67b6\uff0c\u5927\u91cf\u8d44\u91d1\u906d\u5e73\u53f0\u51bb\u7ed3\u3002<\/p>\n<p>5\u67089\u65e5\uff0c<a href=\"https:\/\/www.theverge.com\/2021\/5\/10\/22428858\/amazon-aukey-mpow-listings-disappearing\">\u50b2\u57fa<\/a>\u65d7\u4e0b\u4e9a\u9a6c\u900a\u5e97\u94fa\u7684\u5927\u91cf\u94fe\u63a5\u5931\u6548\uff0c\u8d26\u53f7\u88ab\u5c01\u3002<\/p>\n<p>5\u670820\u65e5\uff0c\u4e9a\u9a6c\u900a\u5b98\u65b9\u53d1\u5e03\u300a<a href=\"https:\/\/gs.amazon.cn\/news\/news-brand-210520\" target=\"_blank\" rel=\"noopener\">\u81f4\u4e9a\u9a6c\u900a\u5168\u4f53\u5356\u5bb6\u4fe1<\/a>\u300b\u3002\u4e9a\u9a6c\u900a\u8868\u793a\uff0c\u4e00\u76f4\u4ee5\u6765\uff0c\u4e9a\u9a6c\u900a\u7684\u653f\u7b56\u660e\u786e\u8981\u6c42\u5356\u5bb6\u4e0d\u53ef\u4ee5\u6ee5\u7528\u8bc4\u8bba\u3002<\/p>\n<p>6\u670816\u65e5\uff0c\u661f\u5fbd\u80a1\u4efd\u53d1\u5e03\u516c\u544a\u79f0\uff0c\u65d7\u4e0b <a href=\"https:\/\/www.wsj.com\/articles\/fake-reviews-and-inflated-ratings-are-still-a-problem-for-amazon-11623587313\" target=\"_blank\" rel=\"noopener\">RAVPower<\/a>\u3001Taotronics\u3001VAVA \u4e09\u4e2a\u54c1\u724c\u6d89\u53ca\u7684\u90e8\u5206\u5e97\u94fa\u88ab\u4e9a\u9a6c\u900a\u6682\u505c\u9500\u552e\u3002<\/p>\n<p>6\u670816\u65e5\uff0c\u4e9a\u9a6c\u900a\u518d\u6b21\u53d1\u5e03\u4e86\u4e00\u5c01\u300a<a href=\"https:\/\/gs.amazon.cn\/news\/news-notices-210616\" target=\"_blank\" rel=\"noopener\">\u6253\u9020\u503c\u5f97\u4fe1\u4efb\u7684\u987e\u5ba2\u8bc4\u8bba\u4f53\u9a8c<\/a>\u300b\u7684\u516c\u5f00\u4fe1\u3002\u5176\u5728\u516c\u5f00\u4fe1\u4e2d\u8868\u793a\uff0c2020\u5e74\uff0c\u5e73\u53f0\u5728\u987e\u5ba2\u770b\u5230\u4e4b\u524d\u5c31\u5df2\u7ecf\u963b\u6b62\u4e86\u8d85\u8fc72\u4ebf\u6761\u7591\u4f3c\u865a\u5047\u8bc4\u8bba\u3002<\/p>\n<p>6\u670825\u65e5\uff0c<a href=\"https:\/\/www.gov.uk\/government\/news\/cma-to-investigate-amazon-and-google-over-fake-reviews\" target=\"_blank\" rel=\"noopener\">\u82f1\u56fd\u7ade\u4e89\u76d1\u7ba1\u673a\u6784\u8868\u793a<\/a>\uff0c\u5df2\u5bf9\u4e9a\u9a6c\u900a\u548c\u8c37\u6b4c\u5c55\u5f00\u6b63\u5f0f\u8c03\u67e5\uff0c\u539f\u56e0\u662f\u62c5\u5fc3\u8fd9\u4e24\u5bb6\u516c\u53f8\u5728\u6253\u51fb\u7f51\u7ad9\u865a\u5047\u8bc4\u8bba\u65b9\u9762\u505a\u5f97\u4e0d\u591f\u3002CMA \u63a5\u4e0b\u6765\u5c06\u8fdb\u4e00\u6b65\u6536\u96c6\u4fe1\u606f\uff0c\u4ee5\u786e\u5b9a\u8fd9\u4e9b\u516c\u53f8\u662f\u5426\u6ca1\u6709\u91c7\u53d6\u8db3\u591f\u63aa\u65bd\u6765\u4fdd\u62a4\u6d88\u8d39\u8005\u514d\u53d7\u4ea7\u54c1\u865a\u5047\u8bc4\u8bba\u7684\u5f71\u54cd\uff0c\u4ece\u800c\u8fdd\u53cd\u6d88\u8d39\u8005\u6cd5\u3002<\/p>\n<p>7\u67085\u65e5\uff0cAndy Jassy \u63a5\u66ff Jeff Bezos\uff0c\u6210\u4e3a\u4e9a\u9a6c\u900a\u65b0\u4efb CEO.<\/p>\n<p>7\u67086\u65e5\uff0c\u5929\u6cfd\u4fe1\u606f\u53d1\u5e03\u516c\u544a\uff0c\u901a\u62a5\u5b50\u516c\u53f8\u6709\u68f5\u6811\u79d1\u6280\u6709\u9650\u516c\u53f8\uff08\u7b80\u79f0\u201c\u6709\u68f5\u6811\u201d\uff092021\u5e74\u5ea6\u5df2\u65b0\u589e\u88ab\u5c01\u6216\u51bb\u7ed3\u7ad9\u70b9\u6570\u7ea6340\u4e2a\u3002\u622a\u81f3\u516c\u544a\u62ab\u9732\u65e5\uff0c\u5df2\u77e5\u6d89\u5acc\u51bb\u7ed3\u7684\u8d44\u91d1\u7ea61.3\u4ebf\u5143\u4eba\u6c11\u5e01\u3002<\/p>\n<p>7\u670822\u65e5\uff0c\u5546\u52a1\u90e8\u5bf9\u5916\u8d38\u6613\u53f8\u53f8\u957f\u674e\u5174\u4e7e\u56de\u5e94\u4e86\u6b63\u5f0f\u56de\u5e94\u4e86\u4e9a\u9a6c\u900a\u201c\u5c01\u53f7\u201d\u4e8b\u4ef6\u3002\u4ed6\u8868\u793a\uff0c\u603b\u4f53\u4e0a\u770b\uff0c\u8fd9\u662f\u5916\u8d38\u65b0\u4e1a\u6001\u53d1\u5c55\u8fc7\u7a0b\u4e2d\u51fa\u73b0\u7684\u95ee\u9898\uff0c\u662f\u9636\u6bb5\u6027\u7684\u201c\u6c34\u571f\u4e0d\u670d\u201d\uff0c\u662f\u201c\u6210\u957f\u7684\u70e6\u607c\u201d\u3002 \u201c\u6211\u4eec\u5c06\u4e3a\u4f01\u4e1a\u63d0\u5347\u98ce\u63a7\u6c34\u5e73\uff0c\u52a0\u5f3a\u4e0e\u56fd\u9645\u7ecf\u8d38\u89c4\u5219\u548c\u6807\u51c6\u5bf9\u63a5\u63d0\u4f9b\u5e2e\u52a9\uff0c\u575a\u51b3\u652f\u6301\u4f01\u4e1a\u91c7\u53d6\u5408\u7406\u63aa\u65bd\uff0c\u4fdd\u62a4\u81ea\u8eab\u5408\u6cd5\u6743\u76ca\u201d\u3002<\/p>\n<p>8\u67084\u65e5\uff0cST\u534e\u9f0e\u53d1\u5e03\u516c\u544a\u79f0\uff0c7\u6708\u4e2d\u4e0b\u65ec\u4ee5\u6765\uff0c\u5168\u8d44\u5b50\u516c\u53f8\u901a\u62d3\u79d1\u6280\u591a\u4e2a\u54c1\u724c\u6d89\u53ca\u7684\u5e97\u94fa\u88ab\u4e9a\u9a6c\u900a\u6682\u505c\u9500\u552e\u3001\u8d44\u91d1\u88ab\u51bb\u7ed3\uff0c\u539f\u56e0\u53ef\u80fd\u7cfb\u90e8\u5206\u5546\u54c1\u7684\u4e0d\u5f53\u8bc4\u8bba\uff0c\u6d89\u5acc\u8fdd\u53cd\u4e9a\u9a6c\u900a\u5e73\u53f0\u89c4\u5219\u3002\u622a\u81f3\u516c\u544a\u65e5\uff0c\u901a\u62d3\u79d1\u6280\u88ab\u7981\u552e\u5173\u95ed\u5e97\u94fa\u6570\u5171\u8ba154\u4e2a\uff0c\u6d89\u5acc\u51bb\u7ed3\u8d44\u91d14143\u4e07\u5143\uff0c\u5360\u516c\u53f8 2020 \u5e74\u5e74\u672b\u8d27\u5e01\u8d44\u91d1\u76844.27%\u3002<\/p>\n<p>8\u67085\u65e5\uff0c\u6df1\u5733\u5e02\u5546\u52a1\u5c40\u53d1\u51fa\u901a\u77e5\uff0c\u5bf9\u901a\u8fc7\u72ec\u7acb\u7ad9\u9500\u552e\u6e20\u9053\u5f00\u62d3\u6d77\u5916\u5e02\u573a\u7684\u8de8\u5883\u7535\u5546\u4f01\u4e1a\u8fdb\u884c\u8d44\u91d1\u652f\u6301\uff1a\u5355\u9879\u76ee\u7ed9\u4e88200\u4e07\u5143\u8d44\u52a9\uff0c\u6700\u591a\u5355\u9879\u76ee\u7533\u62a5\u5956\u52b1\u53ef\u9ad8\u8fbe300\u4e07\u5143\u3002<\/p>\n<p>8\u670813\u65e5\uff0c\u6df1\u5733\u5e02\u5546\u52a1\u5c40\u5728\u798f\u7530\u533a\u7ec4\u7ec7\u53ec\u5f00\u4e86\u4e00\u6b21\u8de8\u5883\u7535\u5546\u4f01\u4e1a\u5ea7\u8c08\u4f1a\uff0c\u5c31\u8fd1\u671f\u6df1\u5733\u4e9a\u9a6c\u900a\u5356\u5bb6\u201c\u5c01\u5e97\u201d\u4e8b\u4ef6\u542c\u53d6\u76f8\u5173\u4f01\u4e1a\u7684\u6c47\u62a5\uff0c\u4e3a\u8fdb\u4e00\u6b65\u5236\u5b9a\u89e3\u51b3\u63aa\u65bd\u63d0\u4f9b\u51b3\u7b56\u53c2\u8003\u3002<\/p>\n<p>9\u670817\u53f7\uff0c\u4e9a\u9a6c\u900a\u4e2d\u56fd\u526f\u603b\u88c1\u6234\u7aeb\u6590\u5728\u63a5\u53d7\u592e\u89c6\u8d22\u7ecf\u8bb0\u8005<a href=\"https:\/\/www.scmp.com\/tech\/big-tech\/article\/3149203\/amazon-closes-3000-chinese-brand-online-stores-campaign-against-fake?utm_source=rss_feed\" target=\"_blank\" rel=\"noopener\">\u91c7\u8bbf<\/a>\u65f6\u8868\u793a\uff0c\u6b64\u6b21\u201c\u5c01\u53f7\u201d\u4e8b\u4ef6\u5e76\u4e0d\u662f\u9488\u5bf9\u4e2d\u56fd\uff0c\u5176\u4ed6\u56fd\u5bb6\u7684\u5546\u5bb6\u90fd\u6709\u6d89\u53ca\u3002\u4e9a\u9a6c\u900a\u5173\u505c\u4e86\u7ea63000\u4e2a\u7f51\u4e0a\u5546\u6237\u8d26\u6237\uff0c\u6d89\u53ca600\u4e2a\u4e2d\u56fd\u54c1\u724c\uff0c\u8fd9\u4e9b\u8d26\u53f7\u5747\u6709\u591a\u6b21\u53cd\u590d\u6ee5\u7528\u8bc4\u8bba\u884c\u4e3a\u3002\u4f46\u662f\u6b64\u6b21\u4e8b\u4ef6\u5e76\u672a\u5f71\u54cd\u4e2d\u56fd\u5356\u5bb6\u5728\u4e9a\u9a6c\u900a\u5e73\u53f0\u7684\u6574\u4f53\u4e1a\u52a1\u589e\u957f\u3002<\/p>\n<p>\u4ee5\u4e0a\u8d44\u6599\u6574\u7406\u81ea\u65b0\u4eac\u62a5\u8d1d\u58f3\u8d22\u7ecf\u3001\u754c\u9762\u65b0\u95fb\u3001\u65b0\u6d6a\u79d1\u6280\u3001\u4e2d\u56fd\u7ecf\u6d4e\u65f6\u62a5\u3001The Verge\u3001WSJ \u3001SCMP\u7b49\u3002<\/p>\n<p>\u6b64\u6b21\u98ce\u6ce2\uff0c\u9664\u4e86\u201c\u5408\u89c4\u201d\u95ee\u9898\uff0c\u4e9a\u9a6c\u900a\u5356\u5bb6\u4e5f\u5f00\u59cb\u53cd\u601d\u9e21\u86cb\u653e\u5728\u4e00\u4e2a\u7bee\u5b50\u91cc\u7684\u98ce\u9669\u3002\u9664\u4e86 AliExpress, Wish, Walmart \u7b49\u7b2c\u4e09\u65b9\u5e73\u53f0\uff0c\u72ec\u7acb\u7ad9\u4f3c\u4e4e\u6210\u4e86\u5fc5\u5907\u9009\u9879\u3002<\/p>\n<h3>\u72ec\u7acb\u7ad9\u878d\u8d44<\/h3>\n<p><a href=\"https:\/\/bigbobchang.com\/anker-case-study\/\" target=\"_blank\" rel=\"noopener\">Anker<\/a> \u548c <a href=\"https:\/\/bigbobchang.com\/shein-case-study\/\" target=\"_blank\" rel=\"noopener\">SHEIN<\/a> \u7684\u51fa\u5708\uff0cDTC \uff08Direct to Consumer\uff09\u54c1\u724c\u7684\u5174\u8d77\uff0c\u5438\u5f15\u4e86\u66f4\u591a\u8d44\u672c\u5bf9\u8de8\u5883\u7535\u5546\u7684\u62bc\u6ce8\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-409 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/\u51fa\u6d77\u7535\u5546\u878d\u8d44.png\" alt=\"\u51fa\u6d77\u7535\u5546\u878d\u8d44\" width=\"516\" height=\"553\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/\u51fa\u6d77\u7535\u5546\u878d\u8d44.png 516w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/\u51fa\u6d77\u7535\u5546\u878d\u8d44-280x300.png 280w\" data-sizes=\"(max-width: 516px) 100vw, 516px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 516px; --smush-placeholder-aspect-ratio: 516\/553;\" \/><\/p>\n<p>2021 \u5e74\u878d\u8d44\u7684\u7535\u5546\u5356\u5bb6\u4e2d\uff0c\u72ec\u7acb\u7ad9\u6bd4\u4e9a\u9a6c\u900a\u5356\u5bb6\u8981\u591a\u3002\u5176\u4e2d\uff0cCider \u5728\u6210\u7acb\u4e00\u5e74\u5185\u5df2\u7ecf\u878d\u8d44\u56db\u6b21\u3002<\/p>\n<h2>\u51fa\u53e3\u7535\u5546\u53d1\u5c55\u5386\u7a0b<\/h2>\n<p>\u8de8\u5883\u7535\u5546\u4e00\u822c\u5206\u4e3a\u51fa\u53e3\u3001\u8fdb\u53e3\u4e24\u5927\u7c7b\u3002\u7535\u5546\u5747\u4f1a\u6d89\u53ca\u5230\u7269\u6d41\u548c\u652f\u4ed8\u4ee5\u53ca\u6280\u672f\u670d\u52a1\u3002<\/p>\n<figure id=\"attachment_410\" aria-describedby=\"caption-attachment-410\" style=\"width: 1500px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-410 size-full lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/\u8de8\u5883\u7535\u5546\u4ea7\u4e1a\u94fe\u56fe\u8c31-\u7f51\u7ecf\u793e.png\" alt=\"\u8de8\u5883\u7535\u5546\u4ea7\u4e1a\u94fe\u56fe\u8c31-\u7f51\u7ecf\u793e\" width=\"1500\" height=\"844\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/\u8de8\u5883\u7535\u5546\u4ea7\u4e1a\u94fe\u56fe\u8c31-\u7f51\u7ecf\u793e.png 1500w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/\u8de8\u5883\u7535\u5546\u4ea7\u4e1a\u94fe\u56fe\u8c31-\u7f51\u7ecf\u793e-300x169.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/\u8de8\u5883\u7535\u5546\u4ea7\u4e1a\u94fe\u56fe\u8c31-\u7f51\u7ecf\u793e-1024x576.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/\u8de8\u5883\u7535\u5546\u4ea7\u4e1a\u94fe\u56fe\u8c31-\u7f51\u7ecf\u793e-768x432.png 768w\" data-sizes=\"(max-width: 1500px) 100vw, 1500px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1500px; --smush-placeholder-aspect-ratio: 1500\/844;\" \/><figcaption id=\"caption-attachment-410\" class=\"wp-caption-text\">Source: \u7f51\u7ecf\u793e<\/figcaption><\/figure>\n<p>\u672c\u6587\u4e3b\u8981\u8c08\u51fa\u53e3\u7535\u5546\u3002\u51fa\u53e3\u7535\u5546\u53c8\u53ef\u4ee5\u5206\u4e3a 2B \u548c 2C.<\/p>\n<figure id=\"attachment_418\" aria-describedby=\"caption-attachment-418\" style=\"width: 939px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-418 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/\u51fa\u53e3\u7535\u5546\u4ea7\u4e1a\u56fe\u8c31-\u4ebf\u90a6.png\" alt=\"\u51fa\u53e3\u7535\u5546\u4ea7\u4e1a\u56fe\u8c31-\u4ebf\u90a6\" width=\"939\" height=\"547\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/\u51fa\u53e3\u7535\u5546\u4ea7\u4e1a\u56fe\u8c31-\u4ebf\u90a6.png 939w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/\u51fa\u53e3\u7535\u5546\u4ea7\u4e1a\u56fe\u8c31-\u4ebf\u90a6-300x175.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/\u51fa\u53e3\u7535\u5546\u4ea7\u4e1a\u56fe\u8c31-\u4ebf\u90a6-768x447.png 768w\" data-sizes=\"(max-width: 939px) 100vw, 939px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 939px; --smush-placeholder-aspect-ratio: 939\/547;\" \/><figcaption id=\"caption-attachment-418\" class=\"wp-caption-text\">\u56fe\u6e90\uff1a\u4ebf\u90a6\u667a\u5e93<\/figcaption><\/figure>\n<ul>\n<li>B2B\u00a0 business to business, \u4f01\u4e1a\u5bf9\u4f01\u4e1a<\/li>\n<li>B2C business to conumser\uff0c\u4f01\u4e1a\u5bf9\u6d88\u8d39\u8005\uff0cDTC \u4e5f\u5728\u5176\u4e2d\u3002<\/li>\n<\/ul>\n<p>\u8c08\u5230 Amazon, \u72ec\u7acb\u7ad9\u4ee5\u53ca\u7535\u5546\u51fa\u6d77\uff0c\u6211\u4eec\u4e0d\u59a8\u56de\u987e\u8de8\u5883\u7535\u5546\u7684\u53d1\u5c55\u5386\u53f2\u3002<\/p>\n<figure id=\"attachment_417\" aria-describedby=\"caption-attachment-417\" style=\"width: 1335px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-417 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/\u53d1\u5c55\u9636\u6bb5.png\" alt=\"\u8de8\u5883\u7535\u5546\u53d1\u5c55\u9636\u6bb5\" width=\"1335\" height=\"677\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/\u53d1\u5c55\u9636\u6bb5.png 1335w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/\u53d1\u5c55\u9636\u6bb5-300x152.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/\u53d1\u5c55\u9636\u6bb5-1024x519.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/\u53d1\u5c55\u9636\u6bb5-768x389.png 768w\" data-sizes=\"(max-width: 1335px) 100vw, 1335px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1335px; --smush-placeholder-aspect-ratio: 1335\/677;\" \/><figcaption id=\"caption-attachment-417\" class=\"wp-caption-text\">\u56fe\u6e90\uff1a\u4ebf\u90a6\u667a\u5e93<\/figcaption><\/figure>\n<p>\u7ed3\u5408\u4e0a\u56fe\u4ee5\u53ca\u4e1c\u5434\u8bc1\u5238\u7814\u7a76\u6240\u7684\u6574\u7406\u62a5\u544a\uff0c\u53ef\u5f97\u77e5\uff1a<\/p>\n<ol>\n<li>\u8de8\u5883\u7535\u5546\u8d77\u6e90\u4e8e90\u5e74\u4ee3\u672b\uff0c\u6700\u5f00\u59cb\u4f9d\u9644\u4e8e\u4f20\u7edf\u8d38\u6613\u3002<\/li>\n<li>\u968f\u7740\u7535\u5546\u57fa\u7840\u8bbe\u65bd\u7684\u5b8c\u5584\uff0c\u7ebf\u4e0a\u4ea4\u6613\u5e73\u53f0\u5f00\u59cb\u51fa\u73b0\uff0c\u8de8\u5883\u7535\u5546\u9010\u6b65\u5b9e\u73b0\u5728\u7ebf\u4ea4\u6613\u3001\u8ba2\u5355\u7269\u6d41\u7ba1\u7406\u7b49\u529f\u80fd\u3002<\/li>\n<li>\u4f9b\u5e94\u94fe\u4f18\u8d28\u4ea7\u4e1a\u96c6\u7fa4\u7684\u5f62\u6210\uff0c\u4f7f\u5f97\u884c\u4e1a\u89c4\u6a21\u9ad8\u901f\u589e\u957f\u3002<\/li>\n<li>\u4ea7\u4e1a\u94fe\u7684\u5f62\u6210\u3001\u76f8\u5173\u653f\u7b56\u6cd5\u89c4\u7684\u843d\u5730\u5b8c\u5584\uff0c\u8de8\u5883\u7535\u5546\u9010\u6e10\u89c4\u8303\u5316\uff0c\u4f01\u4e1a\u4e5f\u6108\u53d1\u91cd\u89c6\u4ea7\u54c1\u7814\u53d1\u3001\u7cbe\u7ec6\u5316\u8fd0\u8425\u548c\u54c1\u724c\u6253\u9020\u3002<\/li>\n<\/ol>\n<p>\u6211\u4eec\u518d\u5bf9\u6bd4\u770b\u4e0b\u72ec\u7acb\u7ad9\u7684\u53d1\u5c55\u5386\u7a0b\u3002<\/p>\n<figure id=\"attachment_419\" aria-describedby=\"caption-attachment-419\" style=\"width: 1689px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-419 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/\u72ec\u7acb\u7ad9\u53d1\u5c55\u5386\u7a0b-1.png\" alt=\"\u72ec\u7acb\u7ad9\u53d1\u5c55\u5386\u7a0b\" width=\"1689\" height=\"574\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/\u72ec\u7acb\u7ad9\u53d1\u5c55\u5386\u7a0b-1.png 1689w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/\u72ec\u7acb\u7ad9\u53d1\u5c55\u5386\u7a0b-1-300x102.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/\u72ec\u7acb\u7ad9\u53d1\u5c55\u5386\u7a0b-1-1024x348.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/\u72ec\u7acb\u7ad9\u53d1\u5c55\u5386\u7a0b-1-768x261.png 768w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/\u72ec\u7acb\u7ad9\u53d1\u5c55\u5386\u7a0b-1-1536x522.png 1536w\" data-sizes=\"(max-width: 1689px) 100vw, 1689px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1689px; --smush-placeholder-aspect-ratio: 1689\/574;\" \/><figcaption id=\"caption-attachment-419\" class=\"wp-caption-text\">\u56fe\u6e90\uff1a\u4ebf\u90a6\u667a\u5e93<\/figcaption><\/figure>\n<p>\u72ec\u7acb\u7ad9\u7684\u53d1\u5c55\u79bb\u4e0d\u5f00\u6d41\u91cf\u7ea2\u5229\u3002<\/p>\n<p>\u9996\u5148\u662f Google \u641c\u7d22\u7684\u6d41\u91cf\uff0c\u5305\u542b SEO\u548c\u4ed8\u8d39\u5e7f\u544a\u3002\u65e9\u671f\u7684\u4ee3\u8868\u4f01\u4e1a\u6709\u5170\u4ead\u96c6\u52bf\u3001DX\u3001\u5927\u9f99\u7f51\u3001Focalprice \u7b49\u3002<\/p>\n<p>\u7136\u540e\u662f\u793e\u4ea4\u5e73\u53f0\u5982 Facebook\u3001Instagram, Youtube\u00a0 2016 \u5e74\u8fdb\u5165\u7206\u53d1\u671f\uff0c\u5546\u4e1a\u5316\u8def\u5f84\u65e5\u8d8b\u6e05\u6670\uff0c\u7ea2\u4eba\u6210\u672c\u4ee5\u53ca\u5e7f\u544a\u6210\u672c\u201c\u4eca\u975e\u6614\u6bd4\u201d\u3002<\/p>\n<figure id=\"attachment_414\" aria-describedby=\"caption-attachment-414\" style=\"width: 1395px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-414 size-full lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/\u4e92\u8054\u7f51\u548c\u51fa\u53e3\u7ea2\u5229\u671f.png\" alt=\"\u4e92\u8054\u7f51\u548c\u51fa\u53e3\u7ea2\u5229\u671f\" width=\"1395\" height=\"473\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/\u4e92\u8054\u7f51\u548c\u51fa\u53e3\u7ea2\u5229\u671f.png 1395w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/\u4e92\u8054\u7f51\u548c\u51fa\u53e3\u7ea2\u5229\u671f-300x102.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/\u4e92\u8054\u7f51\u548c\u51fa\u53e3\u7ea2\u5229\u671f-1024x347.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/\u4e92\u8054\u7f51\u548c\u51fa\u53e3\u7ea2\u5229\u671f-768x260.png 768w\" data-sizes=\"(max-width: 1395px) 100vw, 1395px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1395px; --smush-placeholder-aspect-ratio: 1395\/473;\" \/><figcaption id=\"caption-attachment-414\" class=\"wp-caption-text\">\u56fe\u6e90\uff1a\u4e2d\u4fe1\u8bc1\u5238<\/figcaption><\/figure>\n<p>2018\u81f32019\u5e74\u95f4\uff0cShopify \u5f00\u59cb\u53d1\u5c55\u4e2d\u56fd\u4e1a\u52a1\uff0c\u800c\u56fd\u5185\u7684\u72ec\u7acb\u7ad9SaaS \u670d\u52a1\u5546\u4e5f\u5f00\u59cb\u51fa\u73b0\u3002\u5efa\u7acb\u72ec\u7acb\u7ad9\u4e0d\u518d\u9700\u8981\u592a\u591a\u6280\u672f\u652f\u6301\u3002<\/p>\n<p>\u77ed\u89c6\u9891\u3001\u76f4\u64ad\u7b49\u65b0\u6e20\u9053\u7684\u5174\u8d77\uff0c \u6d77\u5916 DTC \u54c1\u724c\u7684\u6210\u529f\uff0c \u75ab\u60c5\u5bf9\u7ebf\u4e0a\u6d88\u8d39\u7684\u52a9\u63a8\u53c8\u4f7f\u5f97\u72ec\u7acb\u8fce\u6765\u589e\u957f\u3002<\/p>\n<p>\u503c\u5f97\u4e00\u63d0\u7684\u662f\uff0c2012\u5e74 Amazon \u5728\u4e2d\u56fd\u6b63\u5f0f\u542f\u52a8\u201c\u5168\u7403\u5f00\u5e97\u201d\u9879\u76ee\u3002\u72ec\u7acb\u7ad9\u7ea2\u5229\u671f\u6d88\u9000\uff0c\u4ece\u65e9\u671f\u94fa\u8d27\u6a21\u5f0f\u8d70\u8fc7\u6765\u7684<a href=\"https:\/\/www.cbndata.com\/information\/120734\" target=\"_blank\" rel=\"noopener\">\u8de8\u5883\u7535\u5546\u72ec\u7acb\u7ad9<\/a>\u5f00\u59cb\u5bfb\u6c42\u8f6c\u578b\u3002<\/p>\n<p>\u603b\u4f53\u4e0a\uff0c\u5e73\u53f0\u5356\u5bb6\u7684\u8425\u6536\u8fdc\u9ad8\u4e8e\u72ec\u7acb\u7ad9\u3002<\/p>\n<figure id=\"attachment_412\" aria-describedby=\"caption-attachment-412\" style=\"width: 1291px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-412 size-full lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/\u4e2d\u56fd\u8de8\u5883\u51fa\u53e3\u5e02\u573a\u4efd\u989d.png\" alt=\"\u4e2d\u56fd\u8de8\u5883\u51fa\u53e3\u5e02\u573a\u4efd\u989d\" width=\"1291\" height=\"532\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/\u4e2d\u56fd\u8de8\u5883\u51fa\u53e3\u5e02\u573a\u4efd\u989d.png 1291w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/\u4e2d\u56fd\u8de8\u5883\u51fa\u53e3\u5e02\u573a\u4efd\u989d-300x124.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/\u4e2d\u56fd\u8de8\u5883\u51fa\u53e3\u5e02\u573a\u4efd\u989d-1024x422.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/\u4e2d\u56fd\u8de8\u5883\u51fa\u53e3\u5e02\u573a\u4efd\u989d-768x316.png 768w\" data-sizes=\"(max-width: 1291px) 100vw, 1291px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1291px; --smush-placeholder-aspect-ratio: 1291\/532;\" \/><figcaption id=\"caption-attachment-412\" class=\"wp-caption-text\">\u56fe\u6e90\uff1a \u4e2d\u4fe1\u8bc1\u5238<\/figcaption><\/figure>\n<h2>Amazon \u5356\u5bb6\u8f6c\u578b\u72ec\u7acb\u7ad9\u7684\u6311\u6218<\/h2>\n<p>\u72ec\u7acb\u7ad9\u662f\u4e00\u4e2a\u65b0\u201c\u98ce\u53e3\u201c\u201d\uff0c\u4f46\u662f Amazon \u548c Shopify \u4e3a\u4e3b\u7684\u72ec\u7acb\u7ad9\u4e1a\u52a1\u6a21\u5f0f\u5b8c\u5168\u4e0d\u540c\uff0cAmazon \u5356\u5bb6\u8f6c\u578b\u72ec\u7acb\u7ad9\u9700\u8981\u601d\u8003\u7684\u4e00\u4e2a\u95ee\u9898\uff1a\u72ec\u7acb\u7ad9\u8fd9\u7b14\u8d26\u600e\u4e48\u7b97\uff1f<\/p>\n<h3>Amazon \u4e0e \u72ec\u7acb\u7ad9\u7684\u4f18\u7f3a\u70b9<\/h3>\n<p><strong>Amazon \u5e73\u53f0\u4f18\u7f3a\u70b9<\/strong><\/p>\n<p>\u4f18\u70b9<\/p>\n<ul>\n<li>\u95e8\u69db\u8f83\u4f4e\uff0c Amazon \u76f8\u5173\u4e1a\u52a1\u5df2\u7ecf\u5f62\u6210\u751f\u6001<\/li>\n<li>Amazon \u81ea\u5e26\u6d41\u91cf\uff0c\u7528\u6237\u6d88\u8d39\u65f6\u4f1a\u5728 Amazon \u641c\u7d22\uff0c<a href=\"https:\/\/www.emarketer.com\/content\/do-most-searchers-really-start-on-amazon\" target=\"_blank\" rel=\"noopener\">\u9ad8\u4e8e Google<\/a><\/li>\n<li>\u201c\u91cd\u4ea7\u54c1\uff0c\u8f7b\u5e97\u94fa\u201d\uff0c\u5728\u4e9a\u9a6c\u900a\u4e0a\u7ea6\u670970%\u7684\u641c\u7d22\u4e0d\u662f\u641c\u7d22\u5177\u4f53\u7684\u54c1\u724c\u540d\u79f0\uff0c\u5bf9\u4e2d\u5c0f\u5546\u5bb6\u6709\u5229<\/li>\n<\/ul>\n<p>\u7f3a\u70b9<\/p>\n<ul>\n<li>\u5e73\u53f0\u5356\u5bb6\u4f17\u591a\uff0c\u540c\u8d28\u5316\u7ade\u4e89\u6fc0\u70c8\uff0c\u5f88\u96be\u63d0\u5347\u54c1\u724c\u6ea2\u4ef7<\/li>\n<li>\u5546\u5bb6\u65e0\u6cd5\u83b7\u5f97\u7528\u6237\u6570\u636e\uff0c\u65e0\u6cd5\u8fdb\u884c\u7cbe\u51c6\u5316\u8425\u9500\u548c\u7528\u6237\u8fd0\u8425<\/li>\n<li>\u8425\u9500\u65b9\u5f0f\u53d7\u9650\uff0c\u9762\u4e34\u5c01\u53f7\u98ce\u9669<\/li>\n<li><a href=\"https:\/\/www.wsj.com\/articles\/amazon-scooped-up-data-from-its-own-sellers-to-launch-competing-products-11587650015?mod=article_inline\" target=\"_blank\" rel=\"noopener\">Amazon \u5229\u7528\u5546\u5bb6\u6570\u636e\u63a8\u51fa\u81ea\u6709\u54c1\u724c<\/a>\uff0c\u5e26\u6765\u4e86\u7ade\u4e89\u5a01\u80c1<\/li>\n<\/ul>\n<p><strong>\u72ec\u7acb\u7ad9\u4f18\u7f3a\u70b9<\/strong><\/p>\n<p>\u4f18\u70b9<\/p>\n<ul>\n<li>\u63a8\u5e7f\u65b9\u5f0f\u7075\u6d3b\uff0c\u80fd\u83b7\u53d6\u7528\u6237\u6570\u636e\u5e76\u8fdb\u884c\u7cbe\u51c6\u5316\u8425\u9500 \uff08\u5546\u5bb6\u9700\u8981\u6ce8\u610f\u6d88\u8d39\u8005\u9690\u79c1\u4fdd\u62a4\uff09<\/li>\n<li>\u901a\u8fc7\u54c1\u724c\u5b98\u7f51\u8bb2\u8ff0\u54c1\u724c\u6545\u4e8b\uff0c\u5dee\u5f02\u5316\u7ade\u4e89\u6253\u9020\u54c1\u724c<\/li>\n<\/ul>\n<p>\u7f3a\u70b9<\/p>\n<ul>\n<li>\u8fd0\u8425\u96be\u5ea6\u5927\uff0c\u6d89\u53ca\u5efa\u7ad9\u3001\u8425\u9500\u3001\u9009\u54c1\u3001\u652f\u4ed8\u3001\u7269\u6d41\u7b49\u591a\u4e2a\u73af\u8282<\/li>\n<li>\u6d41\u91cf\u6210\u672c\u9ad8\uff0c\u8f6c\u5316\u7387\u4f4e<\/li>\n<\/ul>\n<p>\u5f53\u7136\uff0c\u72ec\u7acb\u7ad9\u4e0d\u5408\u89c4\u7684\u64cd\u4f5c\u4e5f\u4f1a\u4f7f\u5f97 Shopify \u8d26\u53f7\uff0cPayPal \u8d26\u53f7\uff0cFacebook \u5e7f\u544a\u8d26\u53f7\uff0c Google GMC \u8d26\u53f7\u88ab\u5c01\u3002<\/p>\n<p>\u4e0d\u7ba1\u662f Amazon, \u8fd8\u662f\u72ec\u7acb\u7ad9\uff0c\u83b7\u5ba2\u6210\u672c\u90fd\u8d8a\u6765\u8d8a\u9ad8\u3002<\/p>\n<h3>\u8fd0\u8425\u63a8\u5e7f\u6e20\u9053\u5bf9\u6bd4<\/h3>\n<figure id=\"attachment_399\" aria-describedby=\"caption-attachment-399\" style=\"width: 2464px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-399 size-full lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/Cross-brder-Ecommerce.png\" alt=\"Cross-brder Ecommerce\" width=\"2464\" height=\"1374\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/Cross-brder-Ecommerce.png 2464w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/Cross-brder-Ecommerce-300x167.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/Cross-brder-Ecommerce-1024x571.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/Cross-brder-Ecommerce-768x428.png 768w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/Cross-brder-Ecommerce-1536x857.png 1536w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/Cross-brder-Ecommerce-2048x1142.png 2048w\" data-sizes=\"(max-width: 2464px) 100vw, 2464px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2464px; --smush-placeholder-aspect-ratio: 2464\/1374;\" \/><figcaption id=\"caption-attachment-399\" class=\"wp-caption-text\">Source: BobzNotes<\/figcaption><\/figure>\n<p><strong>\u8fd0\u8425<\/strong><\/p>\n<p>Amazon \u53ef\u4ee5\u5206\u4e3a\u7cbe\u54c1\u548c\u94fa\u8d27\u6a21\u5f0f\u3002<\/p>\n<p>\u72ec\u7acb\u7ad9\u53ef\u4ee5\u66f4\u6839\u636e\u4ea7\u54c1\u7684\u591a\u5c11\u5206\u4e3a\u7efc\u5408\u7ad9\u548c\u5782\u76f4\u7ad9\u3002\u5982 Banggood \u662f\u4e00\u4e2a\u5178\u578b\u7684\u7efc\u5408\u7ad9\uff0c Cupshe \u4ee5\u6cf3\u88c5\u4e3a\u4e3b\u3002<\/p>\n<p>\u72ec\u7acb\u7ad9\u4e5f\u53ef\u4ee5\u6839\u636e\u7ad9\u70b9\u7684\u591a\u5c11\u5206\u4e3a\u7ad9\u7fa4\u6a21\u5f0f\u548c\u54c1\u724c\u6a21\u5f0f\u3002\u6fb3\u9e4f\u6709\u591a\u4e2a\u7ad9\u70b9\uff0c\u6162\u6162\u5728\u5411\u54c1\u724c\u8f6c\u578b\u3002 \u76f8\u6bd4\u4e8e\u6fb3\u9e4f\u3001\u7ec6\u523b\u7b49\u7ad9\u70b9\u7684\u201c\u96f7\u540c\u201d\uff0c Cider \u5728\u54c1\u724c\u89c6\u89c9\u4e0a\u5dee\u5f02\u5316\u660e\u663e\u3002<\/p>\n<p><strong>\u63a8\u5e7f<\/strong><\/p>\n<p>Amazon \u7ad9\u5916\u63a8\u5e7f\u7528\u5230\u7684 <a href=\"https:\/\/bigbobchang.com\/publisher-dealnews\/\" target=\"_blank\" rel=\"noopener\">deal<\/a>, \u7ea2\u4eba\uff0c\u7fa4\u7ec4\u4e5f\u9002\u7528\u4e8e\u72ec\u7acb\u7ad9\u3002<\/p>\n<p>\u4e0d\u8fc7\uff0c\u72ec\u7acb\u7ad9\u7684\u4f18\u52bf\u5728\u4e8e\u6570\u636e\u7684\u5229\u7528\u3002\u72ec\u7acb\u7ad9\u5e38\u7528\u7684<a href=\"https:\/\/bigbobchang.com\/10-digital-marketing-channels-you-show-know\/\" target=\"_blank\" rel=\"noopener\">\u63a8\u5e7f\u6e20\u9053<\/a>\u6709\uff1a<\/p>\n<ul>\n<li><a href=\"https:\/\/bigbobchang.com\/seo-all-in-one\/\" target=\"_blank\" rel=\"noopener\">SEO<\/a> (\u641c\u7d22\u5f15\u64ce\u4f18\u5316\uff09<\/li>\n<li>SEM (\u5305\u542b Google, Bing \u7b49\u641c\u7d20\u5f15\u64ce\u5e7f\u544a\uff09<\/li>\n<li>\u793e\u4ea4\u5e73\u53f0\u5e7f\u544a \uff08Facebook, Instagram, TikTok, Snapchat, Pinterest \u7b49\uff09<\/li>\n<li>Affiliate \uff08<a href=\"https:\/\/bigbobchang.com\/affiliate-marketing-in-china\/\" target=\"_blank\" rel=\"noopener\">\u8054\u76df\u8425\u9500<\/a>\uff09<\/li>\n<li>Influencer\/KOL \uff08<a href=\"https:\/\/bigbobchang.com\/influencer-marketing-guide\/\" target=\"_blank\" rel=\"noopener\">\u7ea2\u4eba<\/a>\uff09<\/li>\n<li>SNS \uff08\u793e\u5a92\u8d26\u53f7\u8fd0\u8425\uff09<\/li>\n<li>EDM (<a href=\"https:\/\/bigbobchang.com\/beginners-guide-to-email-marketing\/\" target=\"_blank\" rel=\"noopener\">\u90ae\u4ef6\u8425\u9500<\/a>\uff09<\/li>\n<li>PR<\/li>\n<li>\u6709\u7684\u5546\u5bb6\u4e5f\u6709 app<\/li>\n<\/ul>\n<h3>\u72ec\u7acb\u7ad9\u5982\u4f55\u505a<\/h3>\n<figure id=\"attachment_420\" aria-describedby=\"caption-attachment-420\" style=\"width: 1224px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-420 size-full lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/IAB-dtc.png\" alt=\"IAB-dtc\" width=\"1224\" height=\"619\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/IAB-dtc.png 1224w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/IAB-dtc-300x152.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/IAB-dtc-1024x518.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/IAB-dtc-768x388.png 768w\" data-sizes=\"(max-width: 1224px) 100vw, 1224px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1224px; --smush-placeholder-aspect-ratio: 1224\/619;\" \/><figcaption id=\"caption-attachment-420\" class=\"wp-caption-text\">Source: IAB<\/figcaption><\/figure>\n<p>Amazon \u5356\u5bb6\u8f6c\u578b\u72ec\u7acb\u7ad9\u9996\u5148\u9700\u8981\u5bf9\u72ec\u7acb\u7ad9\u6709\u4e00\u4e2a\u51c6\u786e\u7684\u5b9a\u4f4d\u3002<\/p>\n<p>\u7b2c\u4e00\u4e2a\u95ee\u9898\u662f\uff1a\u72ec\u7acb\u7ad9\u91cd\u5fc3\u662f\u54c1\u724c\u5b98\u7f51\uff0c\u552e\u540e\u670d\u52a1\uff0c\u8fd8\u662f\u9500\u552e\u6e20\u9053\uff1f<\/p>\n<p>\u5982\u679c\u901a\u8fc7\u72ec\u7acb\u7ad9\u63d0\u5347\u9500\u91cf\uff0c<br \/>\n\u7b2c\u4e8c\u4e2a\u95ee\u9898\u662f\uff1a\u72ec\u7acb\u7ad9\u6d41\u91cf\u4ece\u54ea\u91cc\u6765\uff1f<\/p>\n<p>\u5728 Amazon \u5df2\u7ecf\u6709\u4e00\u5b9a\u54c1\u724c\u6548\u5e94\u7684\u5546\u5bb6\u4f1a\u6709\u4e00\u4e9b\u81ea\u7136\u6d41\u91cf\u8fdb\u5230\u7f51\u7ad9\uff0c\u4f46\u662f\u62d3\u91cf\u7684\u8bdd\uff0c\u8fd8\u662f\u5f97\u4ece\u5404\u4e2a\u63a8\u5e7f\u6e20\u9053\u5f15\u6d41\u3002<\/p>\n<p>\u5bf9\u4e8e\u60f3\u505a\u54c1\u724c\u7684\u5546\u5bb6\uff0c<br \/>\n\u7b2c\u4e09\u4e2a\u95ee\u9898\u662f\uff1a\u54c1\u724c\u6545\u4e8b\u600e\u4e48\u8bb2\uff1f<\/p>\n<figure id=\"attachment_335\" aria-describedby=\"caption-attachment-335\" style=\"width: 1168px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-335 size-full lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/\u9ea6\u80af\u9521.png\" alt=\"\u9ea6\u80af\u9521\" width=\"1168\" height=\"720\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/\u9ea6\u80af\u9521.png 1168w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/\u9ea6\u80af\u9521-300x185.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/\u9ea6\u80af\u9521-1024x631.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/\u9ea6\u80af\u9521-768x473.png 768w\" data-sizes=\"(max-width: 1168px) 100vw, 1168px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1168px; --smush-placeholder-aspect-ratio: 1168\/720;\" \/><figcaption id=\"caption-attachment-335\" class=\"wp-caption-text\">Source: McKinsey &amp; Company<\/figcaption><\/figure>\n<p>\u5728\u56de\u7b54\u4e0a\u8ff0\u95ee\u9898\u524d\uff0c\u6211\u4eec\u4e0d\u59a8\u5148\u770b\u4e0b\u56fd\u5185\u5916\u4f18\u79c0\u7684\u72ec\u7acb\u7ad9\u548c\u54c1\u724c\u3002<\/p>\n<figure id=\"attachment_425\" aria-describedby=\"caption-attachment-425\" style=\"width: 894px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-425 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/Top-China-brands-by-BobzNotes.png\" alt=\"Top China brands by BobzNotes\" width=\"894\" height=\"732\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/Top-China-brands-by-BobzNotes.png 894w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/Top-China-brands-by-BobzNotes-300x246.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/Top-China-brands-by-BobzNotes-768x629.png 768w\" data-sizes=\"(max-width: 894px) 100vw, 894px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 894px; --smush-placeholder-aspect-ratio: 894\/732;\" \/><figcaption id=\"caption-attachment-425\" class=\"wp-caption-text\">Source: Bob<\/figcaption><\/figure>\n<h3>\u6d41\u91cf\u5206\u6790<\/h3>\n<p>\u4ece\u6d41\u91cf\u7684\u89d2\u5ea6\uff0c\u6211\u4eec\u7b80\u8981\u5217\u51fa\u524d 20 \u7684\u56fd\u5185\u51fa\u6d77\u5546\u5bb6\u3002<\/p>\n<figure id=\"attachment_430\" aria-describedby=\"caption-attachment-430\" style=\"width: 823px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-430 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/top-20-websites-1.png\" alt=\"top 20 websites\" width=\"823\" height=\"595\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/top-20-websites-1.png 823w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/top-20-websites-1-300x217.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/top-20-websites-1-768x555.png 768w\" data-sizes=\"(max-width: 823px) 100vw, 823px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 823px; --smush-placeholder-aspect-ratio: 823\/595;\" \/><figcaption id=\"caption-attachment-430\" class=\"wp-caption-text\">Source: Similarweb 9 \u6708\u6d41\u91cf\uff0c\u5355\u4f4d M<\/figcaption><\/figure>\n<p>Aliexpress, SHEIN \u7684\u6d41\u91cf\u8fdc\u9ad8\u4e8e\u5176\u4ed6\u7ad9\u70b9\uff0c\u4e24\u8005\u90fd\u6709\u5927\u91cf SKU.<\/p>\n<p>\u9664\u4e86\u7efc\u5408\u7ad9\u5916\uff0c\u670d\u88c5\u548c\u7535\u5b50\u5546\u5bb6\u5360\u6bd4\u8f83\u591a\u3002<\/p>\n<figure id=\"attachment_437\" aria-describedby=\"caption-attachment-437\" style=\"width: 1061px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-437 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/\u670d\u88c5\u7535\u5b50\u7c7b\u76ee.png\" alt=\"\u670d\u88c5\u7535\u5b50\u7c7b\u76ee\" width=\"1061\" height=\"471\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/\u670d\u88c5\u7535\u5b50\u7c7b\u76ee.png 1061w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/\u670d\u88c5\u7535\u5b50\u7c7b\u76ee-300x133.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/\u670d\u88c5\u7535\u5b50\u7c7b\u76ee-1024x455.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/\u670d\u88c5\u7535\u5b50\u7c7b\u76ee-768x341.png 768w\" data-sizes=\"(max-width: 1061px) 100vw, 1061px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1061px; --smush-placeholder-aspect-ratio: 1061\/471;\" \/><figcaption id=\"caption-attachment-437\" class=\"wp-caption-text\">Source: Google &amp; Kantar<\/figcaption><\/figure>\n<p>\u6211\u4eec\u7528 Similarweb \u5206\u522b\u5bf9\u6bd4\u5934\u90e8\u5546\u5bb6\u7684\u7f51\u7ad9\u6d41\u91cf\u3002<\/p>\n<p>Similarweb \u5bf9\u6d41\u91cf\u7684\u5212\u5206<\/p>\n<ul>\n<li>Direct\uff1a\u76f4\u63a5\u6d41\u91cf\uff0c\u7528\u6237\u4e3b\u52a8\u8f93\u5165\u57df\u540d\u6216\u8005\u70b9\u51fb\u6536\u85cf\u5939\u94fe\u63a5\u8fdb\u5230\u7f51\u7ad9\u7684\u6d41\u91cf\u3002\u54c1\u724c\u77e5\u540d\u8d8a\u9ad8\uff0cDirect \u6d41\u91cf\u5360\u6bd4\u8d8a\u9ad8<\/li>\n<li>Email: \u90ae\u4ef6\u6d41\u91cf<\/li>\n<li>Referral: \u5f15\u8350\u6d41\u91cf\uff0c\u5305\u542b\u8054\u76df\u8425\u9500\uff0cKOL\uff0cSEO\u7684\u5916\u94fe<\/li>\n<li>Social\uff1a\u793e\u4ea4\u6d41\u91cf\uff0c\u5305\u542b SNS \u5b98\u53f7\uff0cKOL \u548c\u4ed8\u8d39\u5e7f\u544a\u7684\u6d41\u91cf<\/li>\n<li>Organic Search: \u81ea\u7136\u641c\u7d22\u6d41\u91cf\uff0c\u5373 SEO<\/li>\n<li>Paid Seaarch: \u4ed8\u8d39\u641c\u7d22\u6d41\u91cf\uff0c\u5373 SEM\/PPC<\/li>\n<li>Display: \u5c55\u793a\u5e7f\u544a\u6d41\u91cf, \u5305\u542bGDN \uff08Google \u5c55\u793a\u5e7f\u544a\uff09, \u8054\u76df\u5e73\u53f0\u7b49\u5e7f\u544a\u5e73\u53f0\u7684\u6d41\u91cf<\/li>\n<\/ul>\n<p>\u6ce8\uff1aSimilarweb \u7684\u6570\u636e\u4ec5\u4f9b\u53c2\u8003\uff0c\u4e14\u591a\u6570\u62a5\u8868\u4ec5\u662f PC \u7aef \u7684\u6570\u636e\u3002<\/p>\n<p><strong>\u6d88\u8d39\u7c7b\u7535\u5b50<\/strong><\/p>\n<p>\u7ad9\u70b9\uff1aAnker, Eufy, Soudcore, Amazfit, Roborock<br \/>\n\u4ee5\u81ea\u7136\u6d41\u91cf\u548c\u76f4\u63a5\u6d41\u91cf\u4e3a\u4e3b\u3002<\/p>\n<figure id=\"attachment_431\" aria-describedby=\"caption-attachment-431\" style=\"width: 1365px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-431 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/\u7535\u5b50\u6e20\u9053\u5bf9\u6bd4.png\" alt=\"\u7535\u5b50\u6e20\u9053\u5bf9\u6bd4\" width=\"1365\" height=\"423\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/\u7535\u5b50\u6e20\u9053\u5bf9\u6bd4.png 1365w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/\u7535\u5b50\u6e20\u9053\u5bf9\u6bd4-300x93.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/\u7535\u5b50\u6e20\u9053\u5bf9\u6bd4-1024x317.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/\u7535\u5b50\u6e20\u9053\u5bf9\u6bd4-768x238.png 768w\" data-sizes=\"(max-width: 1365px) 100vw, 1365px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1365px; --smush-placeholder-aspect-ratio: 1365\/423;\" \/><figcaption id=\"caption-attachment-431\" class=\"wp-caption-text\">Source: Similarweb<\/figcaption><\/figure>\n<p><strong>\u670d\u88c5\u7c7b\u7efc\u5408\u7ad9<\/strong><\/p>\n<p>\u7ad9\u70b9\uff1aChicMe, Patpat, NewChic, TBdress, Norocora<br \/>\n\u6d41\u91cf\u5206\u5e03\u5dee\u5f02\u8f83\u4e3a\u660e\u663e\u3002<\/p>\n<ul>\n<li>\u6709\u7684\u5546\u5bb6 Google \u5e7f\u544a\u6d88\u8017\u8f83\u5927\uff0cPaid search \u548c Display \u7684\u5360\u6bd4\u8f83\u9ad8\u3002<\/li>\n<li>\u6709\u7684\u5546\u5bb6 Facebook \u5e7f\u544a\u6d88\u8017\u8f83\u5927\uff0cSocial \u7684\u5360\u6bd4\u76f8\u5bf9\u8f83\u9ad8\u3002\u5982\u679c\u5546\u5bb6 Facebook \u5e7f\u544a\u8d26\u53f7\u53d7\u5230\u5f71\u54cd\uff0c \u5219 Scoial \u7684\u6d41\u91cf\u4f1a\u5206\u5e03\u5230 Pinterest \u7b49\u6e20\u9053\u4e0a\u3002<\/li>\n<li>\u5982\u679c\u8054\u76df\u6e20\u9053\u5360\u6bd4\u8f83\u5927\uff0c\u4f1a\u5728 Display \u548c Referral \u4e0a\u6709\u6240\u4f53\u73b0\u3002<\/li>\n<\/ul>\n<figure id=\"attachment_434\" aria-describedby=\"caption-attachment-434\" style=\"width: 1363px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-434 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/\u670d\u88c5\u6d41\u91cf\u6e20\u9053\u5bf9\u6bd4.png\" alt=\"\u670d\u88c5\u6d41\u91cf\u6e20\u9053\u5bf9\u6bd4\" width=\"1363\" height=\"412\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/\u670d\u88c5\u6d41\u91cf\u6e20\u9053\u5bf9\u6bd4.png 1363w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/\u670d\u88c5\u6d41\u91cf\u6e20\u9053\u5bf9\u6bd4-300x91.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/\u670d\u88c5\u6d41\u91cf\u6e20\u9053\u5bf9\u6bd4-1024x310.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/\u670d\u88c5\u6d41\u91cf\u6e20\u9053\u5bf9\u6bd4-768x232.png 768w\" data-sizes=\"(max-width: 1363px) 100vw, 1363px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1363px; --smush-placeholder-aspect-ratio: 1363\/412;\" \/><figcaption id=\"caption-attachment-434\" class=\"wp-caption-text\">Source: Similarweb<\/figcaption><\/figure>\n<figure id=\"attachment_435\" aria-describedby=\"caption-attachment-435\" style=\"width: 1360px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-435 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/\u670d\u88c5\u793e\u4ea4\u6d41\u91cf\u5bf9\u6bd4.png\" alt=\"\u670d\u88c5\u793e\u4ea4\u6d41\u91cf\u5bf9\u6bd4\" width=\"1360\" height=\"354\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/\u670d\u88c5\u793e\u4ea4\u6d41\u91cf\u5bf9\u6bd4.png 1360w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/\u670d\u88c5\u793e\u4ea4\u6d41\u91cf\u5bf9\u6bd4-300x78.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/\u670d\u88c5\u793e\u4ea4\u6d41\u91cf\u5bf9\u6bd4-1024x267.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/\u670d\u88c5\u793e\u4ea4\u6d41\u91cf\u5bf9\u6bd4-768x200.png 768w\" data-sizes=\"(max-width: 1360px) 100vw, 1360px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1360px; --smush-placeholder-aspect-ratio: 1360\/354;\" \/><figcaption id=\"caption-attachment-435\" class=\"wp-caption-text\">Source: Similarweb<\/figcaption><\/figure>\n<p><strong>\u56fd\u5185 DTC \u54c1\u724c<\/strong><\/p>\n<p>\u7ad9\u70b9\uff1aJwpei, Halara, Jing, Cider, Lilysilk<br \/>\n\u7f51\u7ad9\u6d41\u91cf\u8f83\u96be\u7a81\u7834 1M<\/p>\n<figure id=\"attachment_436\" aria-describedby=\"caption-attachment-436\" style=\"width: 1389px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-436 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/DTC-\u6e20\u9053\u5bf9\u6bd4.png\" alt=\"DTC \u6e20\u9053\u5bf9\u6bd4\" width=\"1389\" height=\"438\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/DTC-\u6e20\u9053\u5bf9\u6bd4.png 1389w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/DTC-\u6e20\u9053\u5bf9\u6bd4-300x95.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/DTC-\u6e20\u9053\u5bf9\u6bd4-1024x323.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/DTC-\u6e20\u9053\u5bf9\u6bd4-768x242.png 768w\" data-sizes=\"(max-width: 1389px) 100vw, 1389px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1389px; --smush-placeholder-aspect-ratio: 1389\/438;\" \/><figcaption id=\"caption-attachment-436\" class=\"wp-caption-text\">Source: Similarweb<\/figcaption><\/figure>\n<p><strong>\u6d77\u5916 DTC \u54c1\u724c<\/strong><\/p>\n<p>\u7ad9\u70b9\uff1aAllbirds, Rothys, Outer, Everlane, ThirdLove<br \/>\nSocial \u7684\u5360\u6bd4\u76f8\u5bf9\u504f\u4f4e<\/p>\n<figure id=\"attachment_440\" aria-describedby=\"caption-attachment-440\" style=\"width: 1353px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-440 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/\u6d77\u5916-DTC-\u6e20\u9053\u5bf9\u6bd4.png\" alt=\"\u6d77\u5916 DTC \u6e20\u9053\u5bf9\u6bd4\" width=\"1353\" height=\"391\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/\u6d77\u5916-DTC-\u6e20\u9053\u5bf9\u6bd4.png 1353w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/\u6d77\u5916-DTC-\u6e20\u9053\u5bf9\u6bd4-300x87.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/\u6d77\u5916-DTC-\u6e20\u9053\u5bf9\u6bd4-1024x296.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/\u6d77\u5916-DTC-\u6e20\u9053\u5bf9\u6bd4-768x222.png 768w\" data-sizes=\"(max-width: 1353px) 100vw, 1353px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1353px; --smush-placeholder-aspect-ratio: 1353\/391;\" \/><figcaption id=\"caption-attachment-440\" class=\"wp-caption-text\">Source: Smilarweb<\/figcaption><\/figure>\n<p>\u9664\u4e86\u7ebf\u4e0a\u5e7f\u544a, DTC \u54c1\u724c\u4e5f\u6295\u653e\u6237\u5916\u5e7f\u544a\u3001\u7535\u89c6\u5e7f\u544a\uff0c\u64ad\u5ba2\u7b49\u3002<\/p>\n<figure id=\"attachment_441\" aria-describedby=\"caption-attachment-441\" style=\"width: 888px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-441 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/\u7ebf\u4e0b\u5e7f\u544a.png\" alt=\"\u7ebf\u4e0b\u5e7f\u544a\" width=\"888\" height=\"445\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/\u7ebf\u4e0b\u5e7f\u544a.png 888w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/\u7ebf\u4e0b\u5e7f\u544a-300x150.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/\u7ebf\u4e0b\u5e7f\u544a-768x385.png 768w\" data-sizes=\"(max-width: 888px) 100vw, 888px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 888px; --smush-placeholder-aspect-ratio: 888\/445;\" \/><figcaption id=\"caption-attachment-441\" class=\"wp-caption-text\">Source: \u54c1\u724c\u661f\u7403<\/figcaption><\/figure>\n<p>\u6b64\u5916\uff0cDTC \u54c1\u724c\u4e5f\u5728<a href=\"https:\/\/digiday.com\/retail\/target-getting-dtc-brands-sell-stores\/\" target=\"_blank\" rel=\"noopener\">\u5e03\u5c40\u7ebf\u4e0b\u6e20\u9053<\/a>\u4ee5\u83b7\u53d6\u66f4\u591a\u7684\u7528\u6237\u3002<\/p>\n<p>\u518d\u56de\u5230 Amazon \u5356\u5bb6\u8f6c\u578b\u505a\u72ec\u7acb\u7ad9\u9700\u8981\u601d\u8003\u7684\u4e09\u4e2a\u95ee\u9898\uff1a<\/p>\n<ol>\n<li>\u5b9a\u4f4d<\/li>\n<li>\u5982\u4f55\u83b7\u53d6\u6d41\u91cf<\/li>\n<li>\u5982\u4f55\u6253\u9020\u54c1\u724c<\/li>\n<\/ol>\n<figure id=\"attachment_442\" aria-describedby=\"caption-attachment-442\" style=\"width: 798px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-442 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/\u4e2d\u56fd\u65f6\u5c1a-DTC-\u4f01\u4e1a\u51fa\u6d77\u7684\u4e09\u4e2a\u6a21\u5f0f-\u9636\u6bb5.png\" alt=\"\u4e2d\u56fd\u65f6\u5c1a DTC \u4f01\u4e1a\u51fa\u6d77\u7684\u4e09\u4e2a\u6a21\u5f0f-\u9636\u6bb5\" width=\"798\" height=\"749\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/\u4e2d\u56fd\u65f6\u5c1a-DTC-\u4f01\u4e1a\u51fa\u6d77\u7684\u4e09\u4e2a\u6a21\u5f0f-\u9636\u6bb5.png 798w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/\u4e2d\u56fd\u65f6\u5c1a-DTC-\u4f01\u4e1a\u51fa\u6d77\u7684\u4e09\u4e2a\u6a21\u5f0f-\u9636\u6bb5-300x282.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/\u4e2d\u56fd\u65f6\u5c1a-DTC-\u4f01\u4e1a\u51fa\u6d77\u7684\u4e09\u4e2a\u6a21\u5f0f-\u9636\u6bb5-768x721.png 768w\" data-sizes=\"(max-width: 798px) 100vw, 798px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 798px; --smush-placeholder-aspect-ratio: 798\/749;\" \/><figcaption id=\"caption-attachment-442\" class=\"wp-caption-text\">Source: Google &amp; Deloitte<\/figcaption><\/figure>\n<p>\u54c1\u724c\u8d44\u4ea7\u7684\u9f3b\u7956 David A.Aaker \u7ed9\u51fa\u4e86\u4ed6\u7684\u6846\u67b6\u3002<\/p>\n<figure id=\"attachment_443\" aria-describedby=\"caption-attachment-443\" style=\"width: 504px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-443 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/\u54c1\u724c\u8bc6\u522b\u89c4\u5212.png\" alt=\"\u54c1\u724c\u8bc6\u522b\u89c4\u5212\" width=\"504\" height=\"710\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/\u54c1\u724c\u8bc6\u522b\u89c4\u5212.png 504w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/\u54c1\u724c\u8bc6\u522b\u89c4\u5212-213x300.png 213w\" data-sizes=\"(max-width: 504px) 100vw, 504px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 504px; --smush-placeholder-aspect-ratio: 504\/710;\" \/><figcaption id=\"caption-attachment-443\" class=\"wp-caption-text\">Source: \u300a\u521b\u5efa\u5f3a\u52bf\u54c1\u724c\u300b<\/figcaption><\/figure>\n<p>\u6700\u540e\u6211\u4eec\u56de\u5230\u8425\u9500\u7684\u5b9a\u4e49\u3002<\/p>\n<p>\u521b\u9020\u3001\u6c9f\u901a\u3001\u4f20\u64ad\u548c\u4ea4\u6362\u2014\u2014\u4ef7\u503c\u3002<\/p>\n<blockquote><p>Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.\u2014\u2014American Marketing Association<\/p><\/blockquote>\n<h2>\u603b\u7ed3<\/h2>\n<p>\u53e5\u53f7\u7531\u4f60\u6765\u5199\u5427\uff01<\/p>\n<p><strong>\u63a8\u8350\u9605\u8bfb<\/strong><\/p>\n<p>\u6587\u7ae0<\/p>\n<ul>\n<li><a href=\"https:\/\/www.wsj.com\/articles\/amazon-competition-shopify-wayfair-allbirds-antitrust-11608235127\" target=\"_blank\" rel=\"noopener\">WSJ<\/a> | How Amazon Wins: By Steamrolling Rivals and Partners<\/li>\n<li><a href=\"https:\/\/www.economist.com\/special-report\/2021-03-13\" target=\"_blank\" rel=\"noopener\">The Economist<\/a> | Special Report: The future of shopping<\/li>\n<li><a href=\"https:\/\/www.marketplacepulse.com\/marketplaces-year-in-review-2020\" target=\"_blank\" rel=\"noopener\">Marketplace Pulse<\/a> | Marketplaces Year in Review 2020<\/li>\n<li><a href=\"https:\/\/weekly.caixin.com\/2021-05-15\/101713196.html?p5\" target=\"_blank\" rel=\"noopener\">\u8d22\u65b0\u5468\u520a<\/a> | \u8de8\u5883\u7535\u5546\u9690\u5f62\u72ec\u89d2\u517d<\/li>\n<li><a href=\"https:\/\/www.ikjzd.com\/articles\/20108\" target=\"_blank\" rel=\"noopener\">\u8de8\u5883\u77e5\u9053<\/a> | \u4ece\u4e9a\u9a6c\u900a\u8f6c\u505a\u72ec\u7acb\u7ad9\u5916\u90e8\u7684\u73af\u5883\u548c\u6211\u4eec\u7684\u5fc3\u6001<\/li>\n<\/ul>\n<p>\u64ad\u5ba2<\/p>\n<ul>\n<li><a href=\"https:\/\/www.theverge.com\/22417825\/shopify-harley-finkelstein-interview-online-shopping-amazon-apple\" target=\"_blank\" rel=\"noopener\">The Verge<\/a> | Shopify\u2019s Harley Finkelstein on Competing with the Tech Giants During the Pandemic<\/li>\n<li><a href=\"https:\/\/www.theverge.com\/22769839\/anker-battery-charger-gan-amazon-apple-mfi-lightning-iphone-magsafe-decoder\" target=\"_blank\" rel=\"noopener\">The Verge<\/a> | Why Charging Phones Is Such a Complex Business, with ANKER CEO Steven Yang<\/li>\n<li><a href=\"https:\/\/www.ximalaya.com\/shangye\/32777350\/416636808\" target=\"_blank\" rel=\"noopener\">\u79d1\u6280\u65e9\u77e5\u9053<\/a> | \u4e9a\u9a6c\u900a\u5173\u5e97\u6f6e\uff1a\u4e00\u5f20\u597d\u8bc4\u7d22\u8981\u5361\u5f15\u53d1\u7684\u884c\u4e1a\u5927\u5730\u9707<\/li>\n<\/ul>\n<p>\u62a5\u544a<\/p>\n<ul>\n<li>\u300a2021 \u4e2d\u56fd\u8de8\u5883\u7535\u5546\u53d1\u5c55\u62a5\u544a\u300bby Google &amp; Deloitte<\/li>\n<li>\u300a\u6d77\u5916 DTC \u54c1\u724c\u521b\u65b0\u8d8b\u52bf 2021\u300bby \u54c1\u724c\u661f\u7403<\/li>\n<li>\u300a2021 \u4e2d\u56fdDTC\u4f01\u4e1a\u51fa\u6d77\u53d1\u5c55\u62a5\u544a\u300bby \u4ebf\u90a6\u667a\u5e93<\/li>\n<li>\u300a2020 \u4e2d\u56fd\u65f6\u5c1a\u8de8\u5883\u7535\u5546\u53d1\u5c55\u62a5\u544a\u300bby Google &amp; Deloitte<\/li>\n<li>\u300a\u72ec\u7acb\u7ad9\u5bf9\u4e2d\u56fd\u8de8\u5883\u7535\u5546\u884c\u4e1a\u610f\u5473\u7740\u4ec0\u4e48\u300bby 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