\u672c\u6587\u5206\u4e3a\u56db\u4e2a\u90e8\u5206<\/p>\n
- \n
- \u672f\u8bed\u89e3\u91ca<\/li>\n
- \u5a92\u4f53\u793a\u4f8b<\/li>\n
- \u5a92\u4f53\u5408\u4f5c<\/li>\n
- \u603b\u7ed3<\/li>\n<\/ol>\n
\u4e00.\u672f\u8bed\u89e3\u91ca<\/h3>\n
- \n
- \u7535\u5546\u51fa\u6d77\uff1a\u56fd\u5185\u5546\u5bb6\u5c06\u4ea7\u54c1\u6216\u670d\u52a1\u5356\u7ed9\u6d77\u5916\u7528\u6237\uff0c\u6bd4\u5982\u670d\u88c5\u3001\u624b\u673a\u3001\u624b\u6e38\u7b49\u3002<\/li>\n
- \u63a8\u5e7f\u6e20\u9053\uff1a\u5546\u5bb6\u9700\u8981\u6253\u5e7f\u544a\u6765\u66dd\u5149\u4ea7\u54c1\u8ba9\u6d88\u8d39\u8005\u4e70\u5355\uff0c\u5e38\u89c1\u7684\u63a8\u5e7f\u6e20\u9053\u6709 Google \u5e7f\u544a \uff0cFacebook \u5e7f\u544a\uff0cAmazon \u5e7f\u544a\uff0c\u8054\u76df\u63a8\u5e7f\uff0c \u7ea2\u4eba\u63a8\u5e7f\uff0c \u90ae\u4ef6\u8425\u9500\u3002<\/li>\n
- \u8054\u76df\u8425\u9500\uff1a\u6309\u6548\u679c\u4ed8\u8d39\u7684\u8425\u9500\u65b9\u5f0f\u3002\u5546\u5bb6\u6839\u636e\u9500\u552e\u989d\u6309\u4e00\u5b9a\u4f63\u91d1\u6bd4\u4f8b\u7ed9\u5408\u4f5c\u8005\uff08\u8054\u76df\u5ba2\uff09\u5206\u6210\u3002<\/li>\n
- \u8054\u76df\u5e73\u53f0\uff1a\u8fde\u63a5\u5546\u5bb6\u548c\u8054\u76df\u5ba2\u7684\u4e2d\u4ecb\uff0c\u63d0\u4f9b\u8ffd\u8e2a\u3001\u652f\u4ed8\u3001\u62a5\u8868\u7b49\u529f\u80fd\u3002<\/li>\n
- \u5a92\u4f53\u8bc4\u6d4b\uff1a\u5a92\u4f53\u7f16\u8f91\u4ee5\u6587\u7ae0\u6216\u8005\u89c6\u9891\u7b49\u65b9\u5f0f\u8bc4\u4ef7\u67d0\u6b3e\u4ea7\u54c1\u5982\u5f00\u7bb1\u89c6\u9891\u3002<\/li>\n
- \u53ef\u6d88\u8d39\u5185\u5bb9\uff1a\u4ea7\u54c1\u8bc4\u6d4b\u3001\u597d\u7269\u63a8\u8350\u3001\u8d2d\u4e70\u6307\u5357\u7b49\u53ef\u4fc3\u8fdb\u7528\u6237\u8d2d\u4e70\u7684\u5185\u5bb9\uff0c\u542b\u6587\u5b57\u3001\u56fe\u7247\u3001\u89c6\u9891\u7b49\u3002<\/li>\n<\/ol>\n
\u4e8c.\u5a92\u4f53\u793a\u4f8b<\/h3>\n
\u65b0\u95fb\u5a92\u4f53<\/strong><\/p>\n
1.CNN-CNN underscored<\/p>\n
\u94fe\u63a5\uff1ahttps:\/\/www.cnn.com\/cnn-underscored\/<\/p>\n
\u7b80\u4ecb\uff1aCNN Underscored\u00a0\u662f\u60a8\u65e5\u5e38\u4ea7\u54c1\u548c\u670d\u52a1\u7684\u6307\u5357\uff0c\u53ef\u5e2e\u52a9\u60a8\u8fc7\u4e0a\u66f4\u667a\u80fd\uff0c\u66f4\u7b80\u5355\uff0c\u66f4\u5145\u5b9e\u5730\u751f\u6d3b\u3002\u5185\u5bb9\u7531CNN Underscored\u521b\u5efa\u3002 CNN\u65b0\u95fb\u5de5\u4f5c\u4eba\u5458\u6ca1\u6709\u53c2\u4e0e\u3002\u5f53\u60a8\u8fdb\u884c\u8d2d\u4e70\u65f6\uff0c\u6211\u4eec\u4f1a\u6536\u5230\u6536\u5165\u3002<\/p>\n
\u6ce8\uff1a\u5a92\u4f53\u7f51\u7ad9\u542b\u6709\u8054\u76df\u94fe\u63a5\u65f6\uff0c\u90fd\u9700\u8bf4\u660e\uff1a\u5f53\u60a8\u901a\u8fc7\u6211\u4eec\u7f51\u7ad9\u4e0a\u7684\u94fe\u63a5\u8d2d\u4e70\u65f6\uff0c\u6211\u4eec\u53ef\u80fd\u4f1a\u83b7\u5f97\u4f63\u91d1\u3002<\/p>\n
![\"CNN](\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/CNN-underscored.png\")
<\/div>\n\u56fe\u6e90\uff1aCNN<\/p>\n
2.Wirecutter<\/p>\n
\u94fe\u63a5\uff1ahttps:\/\/www.nytimes.com\/wirecutter\/black-friday\/<\/p>\n
\u7b80\u4ecb\uff1aWirecutter \u5217\u51fa\u4e86\u6700\u597d\u4ea7\u54c1\u63a8\u8350\u7ed9\u90a3\u4e9b\u60f3\u8282\u7701\u65f6\u95f4\u548c\u7cbe\u529b\u5f04\u6e05\u695a\u8981\u4e70\u4ec0\u4e48\u7684\u4eba\u3002\u7f51\u7ad9\u6210\u7acb\u4e8e2011\u5e749\u6708\uff0c\u5e76\u4e8e2016\u5e7410\u6708\u88ab\u300a\u7ebd\u7ea6\u65f6\u62a5\u300b\u6536\u8d2d\u3002<\/p>\n
![\"wirecutter\"](\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\")
<\/div>\n\u56fe\u6e90\uff1aWirecutter<\/p>\n
\u79d1\u6280\u5a92\u4f53<\/strong><\/p>\n
1.CNET<\/p>\n
\u94fe\u63a5\uff1ahttps:\/\/www.cnet.com\/reviews\/<\/p>\n
\u7b80\u4ecb\uff1aCNET\u4f1a\u544a\u8bc9\u60a8\u6280\u672f\u3001\u6587\u5316\u548c\u79d1\u5b66\u65b9\u9762\u7684\u65b0\u9c9c\u4e8b\u3002\u60a8\u53ef\u4ee5\u4f9d\u9760CNET\u83b7\u5f97\u65b0\u95fb\uff0c\u8bc4\u8bba\uff0c\u5206\u6790\uff0c\u5e38\u89c1\u95ee\u9898\uff0c\u8d2d\u4e70\u6307\u5357\u7b49\u3002\u96b6\u5c5e\u4e8e Red Ventures.<\/p>\n
<\/p>\n<\/div>\n\u56fe\u6e90\uff1aCNET<\/p>\n
2.The Verge<\/p>\n
\u94fe\u63a5\uff1ahttps:\/\/www.theverge.com\/reviews<\/p>\n
\u7b80\u4ecb\uff1aThe Verge \u6210\u7acb\u4e8e2011\u5e74\uff0c\u65e8\u5728\u7814\u7a76\u6280\u672f\u5982\u4f55\u6539\u53d8\u5e7f\u5927\u4e3b\u6d41\u53d7\u4f17\u7684\u751f\u6d3b\uff0c\u96b6\u5c5e\u4e8e Vox Media.<\/p>\n
<\/div>\n\u56fe\u6e90\uff1a The Verge<\/p>\n
\u65f6\u5c1a\u6742\u5fd7<\/strong><\/p>\n
1.VOGUE<\/p>\n
\u94fe\u63a5\uff1ahttps:\/\/www.vogue.com\/shopping<\/p>\n
\u7b80\u4ecb\uff1aVogue\u00a0\u6700\u65b0\u7684\u65f6\u5c1a\u65b0\u95fb\uff0c\u7f8e\u5bb9\u62a5\u9053\uff0c\u540d\u4eba\u98ce\u683c\uff0c\u65f6\u88c5\u5468\u66f4\u65b0\uff0c\u6587\u5316\u8bc4\u8bba\u3002\u96b6\u5c5e\u4e8e\u00a0Cond\u00e9 Nast.<\/p>\n
<\/p>\n<\/div>\n\u56fe\u6e90\uff1aVOGUE<\/p>\n
2.ELLE<\/p>\n
\u94fe\u63a5\uff1ahttps:\/\/www.elle.com\/fashion\/shopping\/<\/p>\n
\u7b80\u4ecb\uff1aElle\u00a0\u5173\u4e8e\u65f6\u5c1a\u3001\u7f8e\u5986\u3001\u540d\u4eba\u3001\u6587\u5316\u3002 \u96b6\u5c5e\u4e8e Hearst.<\/p>\n
<\/p>\n<\/div>\n\u56fe\u6e90: Elle<\/p>\n
\u4e09.\u5a92\u4f53\u5408\u4f5c<\/h3>\n
1.\u4e3a\u4ec0\u4e48\u5a92\u4f53\u4f1a\u52a0\u5165\u8054\u76df\u5e73\u53f0<\/strong><\/p>\n
\u6ee1\u8db3\u8bfb\u8005\u9700\u6c42\uff0c\u7535\u5546\u5185\u5bb9\u53d8\u73b0\uff0c\u589e\u52a0\u6536\u5165\u6e20\u9053\u3002<\/p>\n
There’s a lot of buzz around big media sites entering the affiliate channel, a.k.a content commerce publishers. They offer massive audiences, critical reach via social media, and many unique marketing opportunities.<\/p><\/blockquote>\n
\u8be6\u89c1\uff1ahttps:\/\/junction.cj.com\/video\/why-big-media-is-thriving-with-performance-marketing<\/p>\n
\u5609\u5bbe\uff1a<\/p>\n
- \n
- Panelists – Nilla Ali, SVP, Commerce, BuzzFeed;<\/li>\n
- Leilani Han, Head of BD and Partnerships, Wirecutter;<\/li>\n
- Jacqueline Wladis, Sr. Commerce Partnerships Manager, Cond\u00e9 Nast<\/li>\n<\/ul>\n<\/p>\n
2.\u5982\u4f55\u548c\u5a92\u4f53\u5408\u4f5c<\/strong><\/p>\n
\u5546\u5bb6\u548c\u5a92\u4f53\u5408\u4f5c\uff0c\u9700\u8981\u4e86\u89e3\u5a92\u4f53\u662f\u5982\u4f55\u8fd0\u4f5c\u7684\uff0c\u53cc\u65b9\u5404\u81ea\u7684\u9700\u6c42\u2014\u2014\u5982\u4f55\u5b9e\u73b0\u4e92\u5229\u5171\u8d62\u3002<\/p>\n
\u56fe\u6e90\uff1aNews Corp<\/p>\n1) \u5546\u5bb6\uff1a\u597d\u7684\u4ea7\u54c1\u548c\u670d\u52a1\uff0c\u80fd\u8fce\u5408\u5a92\u4f53\u8bfb\u8005\u7684\u9700\u6c42<\/p>\n
2) \u5a92\u4f53\uff1a\u521b\u9020\u7528\u6237\u611f\u5174\u8da3\u7684\u5185\u5bb9\uff0c\u83b7\u5f97\u4e00\u5b9a\u7684\u6536\u5165<\/p>\n
3) \u5982\u679c\u4e0d\u80fd\u901a\u8fc7\u8054\u76df\u6e20\u9053\u5408\u4f5c\u4e5f\u53ef\u4ee5\u8003\u8651 advertising<\/p>\n
3.\u5a92\u4f53\u65b9\u8003\u8651\u56e0\u7d20<\/strong><\/p>\n
\u5a92\u4f53\u90fd\u4f1a\u5f3a\u8c03 editorial integrity \u548c audience first.<\/p>\n
\u5a92\u4f53\u65b9\u6ce8\u91cd\uff1a\u8bfb\u8005\u7b2c\u4e00\uff0c\u5185\u5bb9\u771f\u5b9e \uff0c\u7528\u6237\u8d2d\u7269\u4f53\u9a8c\uff0c\u4f63\u91d1\u3002<\/p>\n
Jacqueline Wladis (Cond\u00e9 Nast\uff09\u7ed9\u51fa\u4e86\u5982\u4e0b\u7684\u8ba1\u7b97\u516c\u5f0f\u3002<\/p>\n
<\/div>\n<\/div>\n\u56fe\u6e90\uff1a PI Live<\/p>\n
EPC \u548c\u5546\u5bb6\u7684\u8f6c\u5316\u7387\uff0c\u5ba2\u5355\u4ef7\uff0c\u4f63\u91d1\u6bd4\u7387\u6709\u5173\uff1b\u6d41\u91cf\u548c\u8054\u76df\u5ba2\u7684\u66dd\u5149\uff0cCTR\u6709\u5173\u3002<\/p>\n
\u5f88\u591a\u5a92\u4f53\u7f16\u8f91\u4f1a\u63a8\u8350 Amazon \u7684\u4ea7\u54c1\uff0c\u4e00\u65b9\u9762 Amazon \u7684\u8bc4\u8bba\u53ef\u4ee5\u4f5c\u4e3a\u53c2\u8003\uff0c\u53e6\u4e00\u65b9\u9762\uff0cAmazon \u7684\u8f6c\u5316\u7387\u4f1a\u6bd4\u72ec\u7acb\u7ad9\u9ad8\u3002<\/p>\n
4.\u8054\u7cfb\u5a92\u4f53\u5408\u4f5c<\/strong><\/p>\n
\u4ed8\u8d39\u5408\u4f5c\uff0c\u5a92\u4f53\u65b9\u662f\u6b22\u8fce\u7684\u3002\u4f46\u662f\u4ef7\u683c\u57fa\u672c 3K+ USD.<\/p>\n
\u5982\u679c\u4ea7\u54c1\u597d\uff0c\u4e5f\u53ef\u4ee5\u8054\u7cfb\u7f16\u8f91\u6709\u53ef\u80fd\u8fbe\u6210\u5408\u4f5c\uff0c\u548c digital pr \u7c7b\u4f3c\u3002<\/p>\n
<\/p>\n<\/div>\n\u56fe\u6e90\uff1aBuzzFeed<\/p>\n
Ziff Media \u7684 Jessica Spira \u4ecb\u7ecd\u4e86\u7f16\u8f91\u56e2\u961f\u7684\u7ed3\u6784\u3002<\/p>\n
- \n
- \u5546\u52a1 \uff08BD\/Sale\uff09\u548c\u7f16\u8f91 \uff08editor\uff09\u76f8\u4e92\u72ec\u7acb\u3002<\/li>\n
- \u5546\u52a1\u4e3b\u8981\u8fd8\u662f\u5728\u4f20\u7edf\u5e7f\u544a\u4e0a\uff0c\u6bd4\u5982\u5c55\u793a\u5e7f\u544a\u3001\u5370\u5237\u5e7f\u544a\u3002<\/li>\n
- \u8054\u76df\u56e2\u961f\u6709\u76f8\u5e94\u7684\u8d26\u6237\u7ecf\u7406\uff0c\u548c\u7f16\u8f91\u56e2\u961f\u5bf9\u63a5\u3002<\/li>\n<\/ul>\n
\u6709\u7684\u5a92\u4f53\u901a\u8fc7\u8054\u76df\u6e20\u9053\u63d0\u4f9b\u4ed8\u8d39\u5c55\u4f4d\u5982 BuzzFeed, \u6709\u7684\u4ec5\u662f organic content \u5982 The Strategist.<\/p>\n
\u7f16\u8f91\u5bf9\u6587\u7ae0\u5185\u5bb9\u6709\u7edd\u5bf9\u7684\u8bdd\u8bed\u6743\u3002<\/p>\n
<\/p>\n<\/div>\n\u56fe\u6e90\uff1aJessica Spira<\/p>\n
\u5546\u5bb6\u7684 PR \u6216\u8005\u8054\u76df\u56e2\u961f\u53ef\u4ee5\u8054\u7cfb\u5a92\u4f53\u7684\u8054\u76df\u8d26\u6237\u7ecf\u7406\u6216\u9500\u552e\u56e2\u961f\uff0c\u6216\u8005\u76f4\u63a5\u8054\u7cfb\u7f16\u8f91\u3002<\/p>\n
<\/p>\n<\/div>\n\u56fe\u6e90\uff1aJessica Spira<\/p>\n
\u4e0d\u8fc7\u4e8b\u5148\u8981\u505a\u597d\u529f\u8bfe\uff0c\u5982\u679c\u7f16\u8f91\u4e4b\u524d\u5199\u4e86\u76f8\u5173\u4ea7\u54c1\uff0c\u5408\u4f5c\u53ef\u80fd\u6027\u4f1a\u9ad8\u4e9b\uff1b\u5982\u679c\u4ea7\u54c1\u548c\u7f51\u7ad9\u5b8c\u5168\u4e0d\u7b26\u5408\uff0c\u57fa\u672c\u4e0d\u4f1a\u6709\u56de\u590d\u3002<\/p>\n
\u5982\u679c\u8fbe\u6210\u5408\u4f5c\uff0c\u7279\u522b\u662f\u957f\u671f\u5408\u4f5c\uff0c\u5546\u5bb6\u9700\u8981\u91cd\u8981\u4fc3\u9500\u8282\u65e5\u524d\u63d0\u4f9b\u76f8\u5e94\u7684\u4fc3\u9500\u4fe1\u606f\uff0c\u6d4b\u8bd5\u4f18\u5316 campaign \u6548\u679c\u3002\u8be6\u89c1\u8054\u76df\u9879\u76ee\u7ba1\u7406<\/a>\u3002<\/p>\n
\u56fe\u6e90\uff1a News Corp<\/p>\n\u56db.\u603b\u7ed3<\/h3>\n
\u6d77\u5916\u5a92\u4f53\u5e03\u5c40\u7535\u5546\u5185\u5bb9\uff0c\u52a0\u5165\u54c1\u724c\u5546\u5bb6\u7684\u8054\u76df\u9879\u76ee\uff0c\u521b\u9020\u53ef\u6d88\u8d39\u7684\u5185\u5bb9\u6ee1\u8db3\u7528\u6237\u9700\u6c42\u7684\u540c\u65f6\u83b7\u53d6\u4e00\u5b9a\u6536\u5165\u3002\u4e0d\u4ec5\u4e30\u5bcc\u4e86\u5185\u5bb9\u7535\u5546\uff0c\u800c\u4e14\u4fc3\u8fdb\u4e86\u8054\u76df\u8425\u9500\u7684\u53d1\u5c55\u3002<\/p>\n
\u56fd\u5185\u51fa\u6d77\u5546\u5bb6\u53ef\u4ee5\u901a\u8fc7\u8054\u76df\u6e20\u9053\u4e0e\u8fd9\u4e9b\u5a92\u4f53\u5408\u4f5c\uff0c\u63d0\u5347\u54c1\u724c\u5f62\u8c61\uff0c\u4fc3\u8fdb\u9500\u552e\u3002<\/p>\n
\u597d\u7684\u4ea7\u54c1\u670d\u52a1\uff0c\u597d\u7684\u6e20\u9053\uff0c\u597d\u7684\u5185\u5bb9\uff0c\u597d\u7684\u7528\u6237\u6ee1\u610f\u5ea6\u3002\u5927\u5bb6\u597d\uff0c\u624d\u80fd\u591a\u8d62\uff01<\/p>\n
\u63a8\u8350\u9605\u8bfb<\/h2>\n
- \n
- How publishers are thinking about affiliate commerce in 2021<\/a><\/li>\n
- The Evolution of Partnerships: Working with Content Publishers in the Affiliate Channel<\/a><\/li>\n
- Perspectives on Performance Partnerships: Mass Media Publishers<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
\u672c\u6587\u4e3b\u8981\u4ecb\u7ecd Mass Media \uff08\u5927\u4f17\u5a92\u4f53\uff09\u5982\u4f55\u901a\u8fc7 Affilate Marketing \uff08\u8054\u76df\u8425\u9500\uff09\u5236\u4f5c Shoppable Content \uff08\u53ef\u6d88\u8d39\u5185\u5bb9\uff09\u6765\u5b9e\u73b0 Monetization \uff08\u5185\u5bb9\u53d8\u73b0\uff09\u3002<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[11,30,29],"class_list":["post-346","post","type-post","status-publish","format-standard","hentry","category-affiliate-marketing","tag-affiliate-marketing","tag-commerce-content","tag-mass-media"],"yoast_head":"\n
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The Evolution of Partnerships: Working with Content Publishers in the Affiliate Channel<\/a><\/li>\n
- How publishers are thinking about affiliate commerce in 2021<\/a><\/li>\n
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\u56fe\u6e90\uff1aNews Corp<\/p>\n![\"EPC-media\"](\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/EPC-media.jpg\")
<\/div>\n![\"BuzzFeed\"](\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/BuzzFeed.jpg\")
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