{"id":597,"date":"2021-12-20T20:00:57","date_gmt":"2021-12-20T20:00:57","guid":{"rendered":"https:\/\/bigbobchang.com\/?p=597"},"modified":"2022-01-25T07:53:22","modified_gmt":"2022-01-25T07:53:22","slug":"marketing-influencers","status":"publish","type":"post","link":"https:\/\/bigbobchang.com\/zh\/marketing-influencers\/","title":{"rendered":"\u5e7f\u544a\u8425\u9500\u5927\u4f6c"},"content":{"rendered":"<p>\u505a\u6d77\u5916\u63a8\u5e7f\u7684\u540c\u5b66\u591a\u6570\u4e0d\u662f\u5e7f\u544a\u8425\u9500\u4e13\u4e1a\u51fa\u8eab\u3002\u5927\u5bb6\u719f\u6089\u7684\u662f\u5404\u4e2a\u63a8\u5e7f\u6e20\u9053\uff0c Google \u5e7f\u544a\uff0cFacebook \u5e7f\u544a\uff0c<a href=\"https:\/\/bigbobchang.com\/affiliate-marketing-guide\/\">\u8054\u76df\u8425\u9500<\/a>\uff0c<a href=\"https:\/\/bigbobchang.com\/influencer-marketing-guide\/\">\u7ea2\u4eba\u63a8\u5e7f<\/a>\uff0cSNS\uff0cEDM \u7b49\u3002<\/p>\n<p>\u5e7f\u544a\u4e4b\u7236\uff0c\u8425\u9500\u5b66\u4e4b\u7236\u662f\u8c01\uff1f\u975e\u4e13\u4e1a\u7684\u540c\u5b66\u53ef\u80fd\u5e76\u4e0d\u80fd\u4e00\u4e0b\u5b50\u56de\u7b54\u5f97\u4e0a\u3002<\/p>\n<p>\u8fd9\u7bc7\u6587\u7ae0\u6211\u4eec\u5c31\u6765\u7b80\u5355\u4ecb\u7ecd\u8fd9\u4e9b\u5e7f\u544a\u8425\u9500\u5927\u4f6c\u3002<!--more--><\/p>\n<p><strong>1.\u73b0\u4ee3\u8425\u9500\u5b66\u4e4b\u7236\uff1a\u83f2\u5229\u666e\u00b7\u79d1\u7279\u52d2<\/strong><\/p>\n<p>Philip Kotler \uff081931\u5e745\u670827\u65e5\uff0d\uff09, \u88ab\u8a89\u4e3a\u201c\u73b0\u4ee3\u8425\u9500\u5b66\u4e4b\u7236\u201d\u3002<\/p>\n<p>\u4ee3\u8868\u4f5c\u300a\u8425\u9500\u7ba1\u7406\u300b\u3002\u8fd9\u672c\u4e66\u662f\u6700\u5e7f\u6cdb\u7684\u8425\u9500\u5b66\u6559\u79d1\u4e66\uff0c\u8bb8\u591a\u6d77\u5916\u5b66\u8005\u628a\u8fd9\u672c\u4e66\u4e66\u8a89\u4e3a\u5e02\u573a\u8425\u9500\u5b66\u7684\u201c\u5723\u7ecf\u201d\u3002<\/p>\n<div id='gallery-1' class='gallery galleryid-597 gallery-columns-2 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/bigbobchang.com\/zh\/marketing-influencers\/marketing-management\/'><img fetchpriority=\"high\" decoding=\"async\" width=\"235\" height=\"300\" src=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/01\/Marketing-Management-235x300.jpg\" class=\"attachment-medium size-medium\" alt=\"Marketing Management\" srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/01\/Marketing-Management-235x300.jpg 235w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/01\/Marketing-Management.jpg 370w\" sizes=\"(max-width: 235px) 100vw, 235px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/bigbobchang.com\/zh\/marketing-influencers\/%e5%86%85%e5%ae%b9%e7%ae%80%e8%a6%81\/'><img decoding=\"async\" width=\"229\" height=\"300\" data-src=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/01\/\u5185\u5bb9\u7b80\u8981-229x300.png\" class=\"attachment-medium size-medium lazyload\" alt=\"Marketing Management\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/01\/\u5185\u5bb9\u7b80\u8981-229x300.png 229w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/01\/\u5185\u5bb9\u7b80\u8981.png 533w\" data-sizes=\"(max-width: 229px) 100vw, 229px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 229px; --smush-placeholder-aspect-ratio: 229\/300;\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/book.douban.com\/subject\/26879263\/\" target=\"_blank\" rel=\"noopener\">\u8c46\u74e3\u8bc4\u5206<\/a> 9.4<\/p>\n<p>\u9664\u4e86\u300a\u8425\u9500\u7ba1\u7406\u300b\uff0c\u4ed6\u8fd8\u548c\u5176\u4ed6\u4eba\u5408\u8457 \u300a\u5e02\u573a\u8425\u9500\u539f\u7406\u300b\u300a\u5e02\u573a\u8425\u9500\u5b66\u300b\u3002<\/p>\n<p><strong>4Ps \u8425\u9500\u7406\u8bba<\/strong><\/p>\n<p>1953\u5e74\uff0c\u5c3c\u5c14\u00b7\u535a\u767b\u521b\u9020\u4e86\u201c\u5e02\u573a\u8425\u9500\u7ec4\u5408\u201d\uff08Marketing mix\uff09\u8fd9\u4e00\u672f\u8bed\u3002<\/p>\n<p>1960\u5e74\uff0c\u6770\u7f57\u59c6\u00b7\u9ea6\u5361\u9521\u6559\u6388\u5728\u5176\u300a\u57fa\u7840\u8425\u9500\u300b\u4e00\u4e66\u4e2d\u5c06\u8fd9\u4e9b\u8981\u7d20\u4e00\u822c\u7684\u6982\u62ec\u4e3a4\u7c7b\uff0c\u5373<\/p>\n<ul class=\"list-paddingleft-2\">\n<li>\u4ea7\u54c1\uff08Product\uff09<\/li>\n<li>\u4ef7\u683c\uff08Price\uff09<\/li>\n<li>\u6e20\u9053\uff08Place\uff09<\/li>\n<li>\u4fc3\u9500\uff08Promotion\uff09<\/li>\n<\/ul>\n<p>1967\u5e74\uff0c\u83f2\u5229\u666e\u00b7\u79d1\u7279\u52d2\u5728\u5176\u7545\u9500\u4e66\u300a\u8425\u9500\u7ba1\u7406\uff1a\u5206\u6790\u3001\u89c4\u5212\u4e0e\u63a7\u5236\u300b\u7b2c\u4e00\u7248\u8fdb\u4e00\u6b65\u786e\u8ba4\u4e86\u4ee5 4Ps \u4e3a\u6838\u5fc3\u7684\u8425\u9500\u7ec4\u5408\u65b9\u6cd5\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-602 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/01\/4Ps.png\" alt=\"Marketing Mix: 4Ps\" width=\"764\" height=\"388\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/01\/4Ps.png 764w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/01\/4Ps-300x152.png 300w\" data-sizes=\"(max-width: 764px) 100vw, 764px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 764px; --smush-placeholder-aspect-ratio: 764\/388;\" \/><\/p>\n<p>\u540e\u6765 4P \u7406\u8bba\u4e5f\u53d1\u5c55\u6210 6P \uff08\u52a0\u4e0a\u201c\u653f\u6cbb\u529b\u91cf\u201d\uff08Political Power\uff09\u3001\u201c\u516c\u5171\u5173\u7cfb\u201d\uff08Public Relations\uff09 \uff09\u548c 4C \u7406\u8bba\u3002<\/p>\n<ul class=\"list-paddingleft-2\">\n<li>\u6d88\u8d39\u8005\u7684\u9700\u8981\u4e0e\u6b32\u671b\uff08Customer&#8217;s needs and wants\uff09\uff1b<\/li>\n<li>\u6d88\u8d39\u8005\u83b7\u53d6\u6ee1\u8db3\u7684\u6210\u672c\uff08Cost and Value to satisfy consumer&#8217;s needs and wants\uff09\uff1b<\/li>\n<li>\u7528\u6237\u8d2d\u4e70\u7684\u65b9\u4fbf\u6027\uff08Convenience to buy\uff09\uff1b<\/li>\n<li>\u4e0e\u7528\u6237\u6c9f\u901a\uff08Communication with consumer\uff09<\/li>\n<\/ul>\n<p><strong>2.\u5e7f\u544a\u4e4b\u7236\uff1a\u5927\u536b\u00b7\u5965\u683c\u5a01<\/strong><\/p>\n<p>David MacKenzie Ogilvy \uff081911\u5e746\u670823\u65e5\uff0d1999\u5e747\u670821\u65e5\uff09\u88ab\u8a89\u4e3a \u201c\u5e7f\u544a\u4e4b\u7236\u201d\u3002\u4ed6\u521b\u529e\u7684\u5965\u7f8e\u5e7f\u544a\u516c\u53f8\u5982\u4eca\u5df2\u7ecf\u662f\u4e16\u754c\u4e0a\u6700\u5927\u7684\u5e7f\u544a\u516c\u53f8\u4e4b\u4e00\u3002<\/p>\n<p>\u8457\u4f5c\u300a\u5965\u683c\u5a01\u8c08\u5e7f\u544a\u300b\uff08Ogilvy on Advertising\uff09\u3002\u5965\u7f8e\u4e5f\u6709\u300a\u5965\u7f8e\u7684\u89c2\u70b9\u300b\u7cfb\u5217\u4e66\u7c4d\u3002<\/p>\n<div id='gallery-2' class='gallery galleryid-597 gallery-columns-2 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/bigbobchang.com\/zh\/marketing-influencers\/attachment\/12\/'><img decoding=\"async\" width=\"226\" height=\"300\" data-src=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/01\/12-226x300.jpg\" class=\"attachment-medium size-medium lazyload\" alt=\"\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/01\/12-226x300.jpg 226w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/01\/12.jpg 270w\" data-sizes=\"(max-width: 226px) 100vw, 226px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 226px; --smush-placeholder-aspect-ratio: 226\/300;\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/bigbobchang.com\/zh\/marketing-influencers\/attachment\/13\/'><img decoding=\"async\" width=\"214\" height=\"300\" data-src=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/01\/13-214x300.jpg\" class=\"attachment-medium size-medium lazyload\" alt=\"\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/01\/13-214x300.jpg 214w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/01\/13.jpg 270w\" data-sizes=\"(max-width: 214px) 100vw, 214px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 214px; --smush-placeholder-aspect-ratio: 214\/300;\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>\u5e7f\u544a\u754c\uff08\u6b64\u5904\u7684\u5e7f\u544a\u662f\u6307\u521b\u610f\u5e7f\u544a\uff09\u8fd8\u6709\u5176\u4ed6\u7684\u4e00\u4e9b\u77e5\u540d\u4eba\u7269\u3002<\/p>\n<ul class=\"list-paddingleft-2\">\n<li>\u4e54\u6cbb\u00b7\u8def\u6613\u65af\uff0c\u7f8e\u56fd\u5e7f\u544a\u9996\u5e2d\u521b\u610f\u6307\u5bfc\uff0c\u4f5c\u54c1\u6709\u300a\u851a\u84dd\u8be1\u8ba1\u300b\u300a\u5e7f\u544a\u7684\u827a\u672f\u300b\u3002<\/li>\n<li>\u8a79\u59c6\u65af\u00b7\u97e6\u4f2f\u00b7\u6768\uff0c\u7f8e\u56fd\u5e7f\u544a\u754c\u7684\u6559\u52a1\u957f\uff0c\u4f5c\u54c1\u6709\u300a\u751f\u4ea7\u610f\u5ff5\u7684\u6280\u5de7\u300b\u300a\u5982\u4f55\u6210\u4e3a\u5e7f\u544a\u4eba\u300b\u300a\u5e7f\u544a\u4eba\u65e5\u8bb0\u300b\u3002<\/li>\n<li>\u514b\u52b3\u5fb7\u00b7\u970d\u666e\u91d1\u65af\uff0c\u4f5c\u54c1\u6709\u300a\u6211\u7684\u5e7f\u544a\u751f\u6daf\u300b\u548c\u300a\u79d1\u5b66\u7684\u5e7f\u544a\u300b\u3002<\/li>\n<\/ul>\n<p>\u6709\u4e00\u90e8\u7f8e\u5267\u300a\u5e7f\u544a\u72c2\u4eba\u300b\uff0c\u53ef\u4ee5\u770b\u4e0b\u3002<\/p>\n<p><strong>3. \u5b9a\u4f4d\u4e4b\u7236\uff1a\u6770\u514b\u00b7\u7279\u52b3\u7279<\/strong><\/p>\n<p>Jack Trout \uff081935\u5e741\u670831\u65e5\uff0d2017\u5e746\u67084\u65e5\uff09\uff0c\u7f8e\u56fd\u7ba1\u7406\u5b66\u5bb6\uff0c\u5e02\u573a\u5b9a\u4f4d\u7406\u8bba\u548c\u8425\u9500\u6218\u7406\u8bba\u7684\u5960\u57fa\u4eba\u548c\u5148\u9a71\u3002<\/p>\n<p>\u4ee3\u8868\u4f5c\u300a\u5b9a\u4f4d\uff1a\u4e89\u593a\u7528\u6237\u5fc3\u667a\u7684\u6218\u4e89\u300b\uff0c\u7b80\u79f0 \u300a\u5b9a\u4f4d\u300b\uff08Positioning\uff09\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-606 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/01\/\u5b9a\u4f4d.jpg\" alt=\"\u5b9a\u4f4d\" width=\"200\" height=\"282\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 200px; --smush-placeholder-aspect-ratio: 200\/282;\" \/><\/p>\n<p>\u5b9a\u4f4d\u6700\u65b0\u7684\u5b9a\u4e49\u662f\u5982\u4f55\u8ba9\u4f60\u5728\u6f5c\u5728\u5ba2\u6237\u7684\u5fc3\u667a\u4e2d\u4e0e\u4f17\u4e0d\u540c\u3002<\/p>\n<blockquote><p>\u5e7f\u544a\u7684\u76ee\u6807\u662f\u4f7f\u67d0\u4e00\u54c1\u724c\u3001\u516c\u53f8\u6216\u4ea7\u54c1\u5728\u6d88\u8d39\u8005\u5fc3\u76ee\u4e2d\u83b7\u5f97\u4e00\u4e2a\u636e\u70b9\uff0c\u4e00\u4e2a\u8ba4\u5b9a\u7684\u533a\u57df\u4f4d\u7f6e\uff0c\u6216\u8005\u5360\u6709\u4e00\u5e2d\u4e4b\u5730\u3002\u8fd9\u6837\u7684\u5b9a\u4f4d\u4e00\u65e6\u5efa\u7acb\uff0c\u65e0\u8bba\u4f55\u65f6\u4f55\u5730\uff0c\u53ea\u8981\u6d88\u8d39\u8005\u4ea7\u751f\u4e86\u76f8\u5173\u7684\u9700\u6c42\uff0c\u5c31\u4f1a\u81ea\u52a8\u5730\u3001\u9996\u5148\u5730\u60f3\u5230\u5e7f\u544a\u4e2d\u7684\u8fd9\u79cd\u54c1\u724c\u3002<\/p><\/blockquote>\n<p>\u7ecf\u5178\u5b9a\u4f4d\u6848\u4f8b\u3002<\/p>\n<p>\u4e03\u559c\uff1a\u201c\u975e\u53ef\u4e50\u201d\u7684\u5b9a\u4f4d\u4f7f\u4e03\u559c\u5904\u4e8e\u4e0e\u201c\u767e\u4e8b\u201d\u3001\u201c\u53ef\u53e3\u201d\u5bf9\u7acb\u7684\u7c7b\u522b\uff0c\u6210\u4e3a\u53ef\u4e50\u996e\u6599\u4e4b\u5916\u7684\u53e6\u4e00\u79cd\u9009\u62e9\u3002<\/p>\n<section class=\"\">\n<div class=\"appmsg_card_context wx_profile_card js_wx_profile_card js_wx_tap_highlight wx_tap_card\" role=\"link\" data-id=\"Mzg5NzUyNDIyNg==\" data-isban=\"0\" data-index=\"1\" aria-labelledby=\"js_wx_profile_nickname js_a11y_comma js_wx_profile_signature js_a11y_comma js_profile_desc js_a11y_comma js_wx_profile_logo\">\n<div id=\"js_wx_profile_logo\" class=\"wx_profile_card_ft\" aria-hidden=\"true\"><\/div>\n<\/div>\n<\/section>\n<p><strong>4.\u6574\u5408\u8425\u9500\u4f20\u64ad\u4e4b\u7236\uff1a\u5510\u00b7\u8212\u5c14\u8328<\/strong><\/p>\n<p>Don E. Schultz \u662f\u7f8e\u56fd\u897f\u5317\u5927\u5b66\u7684\u540d\u8a89\u6559\u6388\u3002\u4ed6\u6700\u5e7f\u53d7\u5546\u4e1a\u754c\u91cd\u89c6\u7684\u662f\u5173\u4e8e\u6574\u5408\u884c\u9500\u4f20\u64ad\uff08IMC\uff09\u7684\u7814\u7a76\u4e0e\u8457\u4f5c\u3002\u4ee3\u8868\u4f5c\u300a\u6574\u5408\u8425\u9500\u4f20\u64ad\u300b\u3002<\/p>\n<p>\u7f8e\u56fd\u5e7f\u544a\u516c\u53f8\u534f\u4f1a\u5bf9 IMC \u7684\u5b9a\u4e49\u5982\u4e0b\uff1a<\/p>\n<p>\u201c\u6574\u5408\u8425\u9500\u4f20\u64ad\u662f\u4e00\u4e2a\u8425\u9500\u4f20\u64ad\u8ba1\u5212\u6982\u5ff5\uff0c\u8981\u6c42\u5145\u5206\u8ba4\u8bc6\u7528\u6765\u5236\u5b9a\u7efc\u5408\u8ba1\u5212\u65f6\u6240\u4f7f\u7528\u7684\u5404\u79cd\u5e26\u6765\u9644\u52a0\u503c\u7684\u4f20\u64ad\u624b\u6bb5\u2014\u2014\u5982\u666e\u901a\u5e7f\u544a\u3001\u76f4\u63a5\u53cd\u6620\u5e7f\u544a\u3001\u9500\u552e\u4fc3\u8fdb\u548c\u516c\u5171\u5173\u7cfb\u2014\u2014\u5e76\u5c06\u4e4b\u7ed3\u5408\uff0c\u63d0\u4f9b\u5177\u6709\u826f\u597d\u6e05\u6670\u5ea6\u3001\u8fde\u8d2f\u6027\u7684\u4fe1\u606f\uff0c\u4f7f\u4f20\u64ad\u5f71\u54cd\u529b\u6700\u5927\u5316\u3002\u201d<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-605 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/01\/IMC.png\" alt=\"IMC\" width=\"632\" height=\"415\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/01\/IMC.png 632w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/01\/IMC-300x197.png 300w\" data-sizes=\"(max-width: 632px) 100vw, 632px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 632px; --smush-placeholder-aspect-ratio: 632\/415;\" \/><\/p>\n<p>\u76ee\u524d\u56fd\u5185\u51fa\u6d77\u7535\u5546\u57fa\u672c\u662f\u5404\u63a8\u5e7f\u6e20\u9053\u72ec\u7acb\u8fd0\u4f5c\uff0c\u8fd8\u6ca1\u505a\u5230\u6709\u6548\u6574\u5408\u3002Coursera \u6709<a href=\"https:\/\/bigbobchang.com\/study-notes-imc-advertising-public-relations-digital-marketing\/\" target=\"_blank\" rel=\"noopener\">\u6574\u5408\u8425\u9500\u8bfe\u7a0b<\/a>\u53ef\u4f9b\u5b66\u4e60\u3002<\/p>\n<p><strong>5.\u7ade\u4e89\u6218\u7565\u4e4b\u7236\uff1a\u8fc8\u514b\u5c14\u00b7\u6ce2\u7279<\/strong><\/p>\n<p>Michael Eugene Porter 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https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/01\/\u6ce2\u72795\u529b-1024x683.jpg 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/01\/\u6ce2\u72795\u529b-768x512.jpg 768w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/01\/\u6ce2\u72795\u529b-1536x1024.jpg 1536w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/01\/\u6ce2\u72795\u529b-2048x1365.jpg 2048w\" data-sizes=\"(max-width: 2560px) 100vw, 2560px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2560px; --smush-placeholder-aspect-ratio: 2560\/1707;\" \/><\/p>\n<p>\u4e00\u4e9b\u6279\u8bc4\u8005\u8ba4\u4e3a\u6ce2\u7279\u7684\u7406\u8bba\u6027\u8fdc\u5927\u4e8e\u5b9e\u7528\u6027\uff0c\u7279\u522b\u662f\u5f53\u4ed6\u7684\u987e\u95ee\u516c\u53f8\u5012\u95ed\u8d1f\u503a\u4e94\u4ebf\u7f8e\u5143\u540e\u3002<\/p>\n<p><strong>6.\u54c1\u724c\u8d44\u4ea7\u9f3b\u7956\uff1a\u6234\u7ef4\u00b7\u963f\u514b<\/strong><\/p>\n<p>David A Aaker \u662f\u5f53\u524d\u7f8e\u56fd\u54c1\u724c\u754c\u7684\u9886\u519b\u4eba\u7269\uff0c\u88ab\u54c1\u724c\u5468\u520a\u8a89\u4e3a\u201c\u54c1\u724c\u8d44\u4ea7\u9f3b\u7956\u201d\u3002<\/p>\n<p>\u300a\u54c1\u724c\u8d44\u4ea7\u7ba1\u7406\u300b\uff081991\uff09\u3001\u300a\u521b\u5efa\u5f3a\u52bf\u54c1\u724c\u300b\uff081995\uff09\u3001\u300a\u54c1\u724c\u9886\u5bfc\u300b\uff081998\uff09\u88ab\u79f0\u4e3a\u54c1\u724c\u4e09\u90e8\u66f2\u3002\u5bf9\u5168\u7403\u4f01\u4e1a\u4ea7\u751f\u5e7f\u6cdb\u6df1\u8fdc\u7684\u5f71\u54cd\u3002<\/p>\n<figure id=\"attachment_443\" aria-describedby=\"caption-attachment-443\" style=\"width: 504px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-443 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/\u54c1\u724c\u8bc6\u522b\u89c4\u5212.png\" alt=\"\u54c1\u724c\u8bc6\u522b\u89c4\u5212\" width=\"504\" height=\"710\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/\u54c1\u724c\u8bc6\u522b\u89c4\u5212.png 504w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/\u54c1\u724c\u8bc6\u522b\u89c4\u5212-213x300.png 213w\" data-sizes=\"(max-width: 504px) 100vw, 504px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 504px; --smush-placeholder-aspect-ratio: 504\/710;\" \/><figcaption id=\"caption-attachment-443\" class=\"wp-caption-text\">Source: \u300a\u521b\u5efa\u5f3a\u52bf\u54c1\u724c\u300b<\/figcaption><\/figure>\n<p>\u5927\u4f19\u90fd\u5728\u8c08 DTC\uff0c\u8c08\u54c1\u724c\uff0c\u5728\u770b\u5230 30 \u5e74\u524d\u7684\u4f5c\u54c1\u65f6\u5019\uff0c\u53c8\u4f5c\u4f55\u611f\u60f3\uff1f<\/p>\n<p>\u8c46\u74e3\u7684\u4ecb\u7ecd\u4e2d\u7684\u8fd9\u6bb5\u8bdd\u503c\u5f97\u601d\u8003\uff1a\u54c1\u724c\u6218\u7565\u5236\u5b9a\u8005\u6700\u5e38\u8d70\u8fdb\u7684\u4e00\u4e2a\u8bef\u533a\u662f\u8fc7\u5206\u805a\u7126\u4e8e\u54c1\u724c\u7684\u529f\u80fd\u5c5e\u6027\uff0c\u300a\u521b\u5efa\u5f3a\u52bf\u54c1\u724c\u300b\u5219\u901a\u8fc7\u5f15\u5165\u54c1\u724c\u4f5c\u4e3a\u4eba\u3001\u7ec4\u7ec7\u3001\u7b26\u53f7\u7684\u89c6\u89d2\uff0c\u5c06\u60c5\u611f\u5229\u76ca\u548c\u81ea\u6211\u8868\u8fbe\u5229\u76ca\u7eb3\u5165\u6574\u4f53\u601d\u8003\uff0c\u4ece\u800c\u7a81\u7834\u4e86\u8fd9\u4e2a\u6846\u67b6\u7684\u9650\u5236\u3002<\/p>\n<p><strong>7.\u516c\u5173\u4e4b\u7236\uff1a\u7231\u5fb7\u534e\u00b7\u4f2f\u5c3c\u65af<\/strong><\/p>\n<p>Edward Louis Bernays 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Google \u5e7f\u544a\uff0cFacebook \u5e7f\u544a\uff0c\u8054\u76df\u8425\u9500\uff0c\u7ea2\u4eba\u63a8\u5e7f\uff0cSNS\uff0cEDM \u7b49\u3002 \u5e7f\u544a\u4e4b\u7236\uff0c\u8425\u9500\u5b66\u4e4b\u7236\u662f\u8c01\uff1f\u975e\u4e13\u4e1a\u7684\u540c\u5b66\u53ef\u80fd\u5e76\u4e0d\u80fd\u4e00\u4e0b\u5b50\u56de\u7b54\u5f97\u4e0a\u3002 \u8fd9\u7bc7\u6587\u7ae0\u6211\u4eec\u5c31\u6765\u7b80\u5355\u4ecb\u7ecd\u8fd9\u4e9b\u5e7f\u544a\u8425\u9500\u5927\u4f6c\u3002<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[8],"tags":[42],"class_list":["post-597","post","type-post","status-publish","format-standard","hentry","category-book-reading","tag-marketing-books"],"yoast_head":"<!-- This site is optimized with 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