{"id":74,"date":"2021-11-11T03:20:58","date_gmt":"2021-11-11T03:20:58","guid":{"rendered":"https:\/\/bigbobchang.com\/?p=74"},"modified":"2021-12-01T04:49:18","modified_gmt":"2021-12-01T04:49:18","slug":"influencer-marketing-guide","status":"publish","type":"post","link":"https:\/\/bigbobchang.com\/zh\/influencer-marketing-guide\/","title":{"rendered":"\u7ea2\u4eba\u8425\u9500\u5b8c\u5168\u6307\u5357"},"content":{"rendered":"<p>\u672c\u6587\u4e3b\u8981\u56f4\u7ed5 why-what-how \u6a21\u578b\u6765\u4ecb\u7ecd\u6d77\u5916 influencer marketing (\u7ea2\u4eba\u8425\u9500\uff09\uff0c\u5373\u4e3a\u4ec0\u4e48\u505a\u7ea2\u4eba\u8425\u9500\uff0c\u4ec0\u4e48\u662f\u7ea2\u4eba\u8425\u9500\u4ee5\u53ca\u5982\u4f55\u505a\u7ea2\u4eba\u8425\u9500\u3002\u6587\u7ae0\u4e5f\u4f1a\u6d89\u53ca\u793e\u4ea4\u5e73\u53f0\u7684\u7528\u6237\u5c5e\u6027\u3001\u7ea2\u4eba\u8425\u9500\u751f\u6001\u3001\u62a5\u544a\u5206\u6790\u3001\u7ea2\u4eba\u8425\u9500\u548c\u8054\u76df\u8425\u9500\u3001\u793e\u4ea4\u7535\u5546\u7b49\u3002<\/p>\n<p>\u5e0c\u671b\u4f60\u80fd\u201c\u4e00\u6587\u8bfb\u61c2\u7ea2\u4eba\u63a8\u5e7f\u201d\uff01<\/p>\n<p><!--more--><\/p>\n<p><strong>\u5185\u5bb9\u5927\u7eb2<\/strong><\/p>\n<p>1.\u4e3a\u4ec0\u4e48\u505a\u7ea2\u4eba\u8425\u9500<\/p>\n<ul>\n<li>\u7ea2\u4eba\u8425\u9500\u5e02\u573a\u89c4\u6a21<\/li>\n<li>\u5546\u5bb6\u3001\u7ea2\u4eba\u5e73\u53f0\u548c\u4ee3\u7406\u5546<\/li>\n<li>Google \u641c\u7d22\u8d8b\u52bf<\/li>\n<\/ul>\n<p>2.\u4ec0\u4e48\u662f\u7ea2\u4eba\u8425\u9500<\/p>\n<ul>\n<li>\u7ea2\u4eba\u8425\u9500\u7684\u5b9a\u4e49<\/li>\n<li>\u7ea2\u4eba\u8425\u9500\u7684\u5386\u53f2<\/li>\n<li>\u7ea2\u4eba\u8425\u9500\u751f\u6001\u56fe<\/li>\n<\/ul>\n<p>3.\u5982\u4f55\u505a\u7ea2\u4eba\u8425\u9500<\/p>\n<ul>\n<li>\u793e\u4ea4\u5e73\u53f0\u5206\u6790<\/li>\n<li>\u7ea2\u4eba\u8425\u9500\u63a8\u5e7f\u65b9\u6848<\/li>\n<li>\u7ea2\u4eba\u8425\u9500\u7684\u6311\u6218<\/li>\n<li>\u7ea2\u4eba\u8425\u9500\u8f6f\u4ef6\u5bf9\u6bd4<\/li>\n<li>\u7ea2\u4eba\u8425\u9500\u548c\u8054\u76df\u8425\u9500<\/li>\n<li>\u7ea2\u4eba\u8425\u9500\u8d8b\u52bf<\/li>\n<\/ul>\n<p>4.\u603b\u7ed3<\/p>\n<h2>Why- \u4e3a\u4ec0\u4e48\u505a\u7ea2\u4eba\u8425\u9500<\/h2>\n<p>\u7f51\u7ea2\u3001KOL\u00a0 \u8fd9\u4e9b\u8bcd\u6c47\u5927\u5bb6\u5df2\u7ecf\u8033\u719f\u80fd\u8be6\u3002 \u5fae\u535a\u70ed\u641c\u7ecf\u5e38\u80fd\u770b\u5230\u8587\u5a05\u3001\u674e\u4f73\u7426\u7684\u201c\u8eab\u5f71\u201d\u3002<\/p>\n<p>\u65e0\u8bba\u56fd\u5185\uff0c\u8fd8\u662f\u6d77\u5916\uff0c influencer marketing \u70ed\u5ea6\u90fd\u9887\u9ad8\u3002\u4e5f\u662f\u7535\u5546\u51fa\u6d77\u5fc5\u505a\u7684\u63a8\u5e7f\u6e20\u9053\u3002\u6211\u4eec\u5148\u4ece\u7ea2\u4eba\u8425\u9500\u5e02\u573a\u89c4\u6a21\u3001\u5546\u5bb6\u5bf9\u7ea2\u4eba\u8425\u9500\u7684\u53cd\u9988\u548c\u7ea2\u4eba\u5e73\u53f0\u3001\u4ee3\u7406\u5546\u7684\u6570\u91cf\u4ee5\u53ca Google\u00a0 trends \u7b49\u76f4\u89c2\u7684\u6570\u636e\u8bf4\u660e\u7ea2\u4eba\u8425\u9500\u4e3a\u4ec0\u4e48\u662f\u6709\u4ef7\u503c\u7684\u3002<\/p>\n<p><strong>\u7ea2\u4eba\u8425\u9500\u5e02\u573a\u89c4\u6a21<\/strong><\/p>\n<p>Statista \u6570\u636e\u663e\u793a\uff0c\u9884\u4f30 2021\u5e74 \u7ea2\u4eba\u8425\u9500\u5e02\u573a\u89c4\u6a21\u8fbe 13.8 B USD. \u76f8\u6bd42020\u5e74\uff0c\u589e\u957f42.26%\u3002<\/p>\n<figure id=\"attachment_355\" aria-describedby=\"caption-attachment-355\" style=\"width: 830px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-355 size-full\" src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/Influencer-marketing-size.png\" alt=\"Influencer marketing size\" width=\"830\" height=\"628\" srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/Influencer-marketing-size.png 830w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/Influencer-marketing-size-300x227.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/Influencer-marketing-size-768x581.png 768w\" sizes=\"(max-width: 830px) 100vw, 830px\" \/><figcaption id=\"caption-attachment-355\" class=\"wp-caption-text\">Source: Statista<\/figcaption><\/figure>\n<p><strong>\u5546\u5bb6\u3001\u7ea2\u4eba\u5e73\u53f0\u548c\u4ee3\u7406\u5546<\/strong><\/p>\n<p>Influencer Marketing Hub \u8054\u5408 Upfluence \u7684\u8c03\u67e5\u6570\u636e\u663e\u793a\uff0c90% \u7684\u53d7\u8bbf\u8005\u8ba4\u4e3a\u7ea2\u4eba\u8425\u9500\u662f\u6709\u6548\u7684\u8425\u9500\u65b9\u5f0f\u3002\u8fc7\u53bb5\u5e74\uff0c\u8bde\u751f\u4e861360 \u5bb6\u7ea2\u4eba\u5e73\u53f0\u548c\u4ee3\u7406\u3002<\/p>\n<figure id=\"attachment_361\" aria-describedby=\"caption-attachment-361\" style=\"width: 1112px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-361 size-full lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/new-influencer-marketing-agency-platform.png\" alt=\"new influencer marketing agency &amp; platform\" width=\"1112\" height=\"594\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/new-influencer-marketing-agency-platform.png 1112w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/new-influencer-marketing-agency-platform-300x160.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/new-influencer-marketing-agency-platform-1024x547.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/new-influencer-marketing-agency-platform-768x410.png 768w\" data-sizes=\"(max-width: 1112px) 100vw, 1112px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1112px; --smush-placeholder-aspect-ratio: 1112\/594;\" \/><figcaption id=\"caption-attachment-361\" class=\"wp-caption-text\">Source: Influencer Marketing Hub<\/figcaption><\/figure>\n<p><strong>Google \u641c\u7d22\u8d8b\u52bf<\/strong><\/p>\n<p>\u201cinfluencer marketing\u201d \u5728 Google trends \u7684\u70ed\u5ea6\u4e5f\u4e00\u76ee\u4e86\u7136\u3002<\/p>\n<figure id=\"attachment_359\" aria-describedby=\"caption-attachment-359\" style=\"width: 1389px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-359 size-full lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/Google-trends.png\" alt=\"Google trends- influencer marketing\" width=\"1389\" height=\"811\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/Google-trends.png 1389w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/Google-trends-300x175.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/Google-trends-1024x598.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/Google-trends-768x448.png 768w\" data-sizes=\"(max-width: 1389px) 100vw, 1389px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1389px; --smush-placeholder-aspect-ratio: 1389\/811;\" \/><figcaption id=\"caption-attachment-359\" class=\"wp-caption-text\">Source: Google trends<\/figcaption><\/figure>\n<h2>What- \u4ec0\u4e48\u662f\u7ea2\u4eba\u8425\u9500<\/h2>\n<p><strong>\u7ea2\u4eba\u8425\u9500\u7684\u5b9a\u4e49<\/strong><\/p>\n<p>\u6211\u4eec\u91c7\u7528\u7ef4\u57fa\u767e\u79d1\u7684\u5b9a\u4e49\u6765\u89e3\u91ca\u4ec0\u4e48\u662f influencer marketing.<\/p>\n<blockquote><p><b>Influencer marketing<\/b>\u00a0(also known as\u00a0<b>influence marketing<\/b>) is a form of\u00a0social media marketing\u00a0involving endorsements and\u00a0product placement\u00a0from\u00a0influencers, people and organizations who have a purported\u00a0expert level of knowledge\u00a0or\u00a0social influence in their field.<\/p><\/blockquote>\n<p>Influencer \u5373\u6709\u5f71\u54cd\u529b\u7684\u4eba\u3002\u968f\u7740\u793e\u4ea4\u5e73\u53f0\u7684\u5174\u8d77\uff0c\u5f53\u6211\u4eec\u8c08\u7ea2\u4eba\u63a8\u5e7f\u7684\u65f6\u5019\uff0cinfluencer \u66f4\u591a\u6307\u7684\u662f\u5728\u793e\u4ea4\u5e73\u53f0\u4e0a\u6709\u5f71\u54cd\u529b\u7684\u4eba\u3002\u8912\u4e49\u7684\u201c\u7ea2\u4eba\u201d&#8221;KOL (key opinion leader)&#8221; &#8220;KOC (key opinion consumer)&#8221; \u5747\u5728\u5217\u3002<\/p>\n<p><strong>\u7ea2\u4eba\u8425\u9500\u7684\u5386\u53f2<\/strong><\/p>\n<p>\u5982\u679c\u4ec5\u4ece\u201c\u5f71\u54cd\u529b\u201d\u6765\u8bb2\uff0c Influencer marketing \u7684\u5386\u53f2\u53ef\u4ee5\u8ffd\u6eaf\u5230\u5f88\u4e45\u4e4b\u524d\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-362 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/influencer-marketing-history-2.png\" alt=\"influencer marketing history 2\" width=\"1080\" height=\"4246\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/influencer-marketing-history-2.png 1080w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/influencer-marketing-history-2-76x300.png 76w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/influencer-marketing-history-2-768x3019.png 768w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/influencer-marketing-history-2-391x1536.png 391w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/influencer-marketing-history-2-521x2048.png 521w\" data-sizes=\"(max-width: 1080px) 100vw, 1080px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/4246;\" \/><\/p>\n<p><strong>\u7ea2\u4eba\u8425\u9500\u751f\u6001\u56fe<\/strong><\/p>\n<p>\u7ea2\u4eba\u8425\u9500\u4e2d\u91cd\u8981\u7684\u53c2\u4e0e\u8005\uff1a\u7ea2\u4eba\uff0c\u5546\u5bb6\uff0c\u793e\u4ea4\u5e73\u53f0\uff0c\u4ee3\u7406\u5546\uff0c\u7ea2\u4eba\u8425\u9500\u5de5\u5177 \uff08SaaS\uff09\u4ee5\u53ca\u6d88\u8d39\u8005\u3002<\/p>\n<figure id=\"attachment_363\" aria-describedby=\"caption-attachment-363\" style=\"width: 897px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-363 size-full lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/Influencer-marketing-landscape.png\" alt=\"Influencer marketing landscape\" width=\"897\" height=\"495\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/Influencer-marketing-landscape.png 897w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/Influencer-marketing-landscape-300x166.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/Influencer-marketing-landscape-768x424.png 768w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/Influencer-marketing-landscape-672x372.png 672w\" data-sizes=\"(max-width: 897px) 100vw, 897px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 897px; --smush-placeholder-aspect-ratio: 897\/495;\" \/><figcaption id=\"caption-attachment-363\" class=\"wp-caption-text\">Source: mediakix<\/figcaption><\/figure>\n<p>MediaKix (\u4ee3\u7406\u5546\uff09 \u5236\u4f5c\u4e86\u5982\u4e0a\u7684\u751f\u6001\u56fe\u3002\u5206\u522b\u4ecb\u7ecd\u4e86\u7ea2\u4eba\u5e73\u53f0\uff0c\u4ee3\u7406\u5546\uff0cstudio\/talent \u5e73\u53f0 \uff08\u504f\u5927\u54c1\u724c\uff09\uff0c \u76f8\u5173\u5de5\u5177\u7b49\u3002<\/p>\n<p>\u53ef\u4ee5\u901a\u8fc7 <a href=\"https:\/\/mediakix.com\/influencer-marketing-resources\/influencer-marketing-companies-industry-landscape\/\" target=\"_blank\" rel=\"noopener\">Influencer Marketing Companies: A Marketer&#8217;s Guide<\/a> \u4e86\u89e3\u8fd9\u4e9b\u516c\u53f8\u3002<\/p>\n<p>\u4e5f\u6b63\u662f\u56e0\u4e3a\u7ea2\u4eba\u8425\u9500\u8fd9\u95e8\u751f\u610f\u7684\u706b\u70ed\uff0c\u5728 Google \u641c\u7d22 \u201cinfluencer marketing software\u201d&#8221;influencer marketing platform&#8221;&#8221;influencer marketing tool&#8221; \u7b49\u76f8\u5173\u8bcd\u65f6\uff0c\u4f1a\u51fa\u73b0\u5f88\u591a\u5e7f\u544a\u3002<\/p>\n<p>\u4e0d\u8fc7\u8fd9\u5f20\u56fe\u7f3a\u5c11\u4e86\u8054\u76df\u8425\u9500\uff0c<a href=\"https:\/\/bigbobchang.com\/affiliate-marketing-guide\/\" target=\"_blank\" rel=\"noopener\">\u8054\u76df\u8425\u9500<\/a>\u548c\u7ea2\u4eba\u8425\u9500\u6108\u52a0\u7d27\u5bc6\u3002\u6211\u4eec\u4f1a\u5728\u4e0b\u6587\u8bf4\u660e\uff0c\u4e5f\u4f1a\u4ecb\u7ecd\u90e8\u5206\u7ea2\u4eba\u8425\u9500\u5e73\u53f0\/\u5de5\u5177\u3002<\/p>\n<h2>How- \u5982\u4f55\u505a\u7ea2\u4eba\u8425\u9500<\/h2>\n<p><strong>\u793e\u4ea4\u5e73\u53f0\u5206\u6790<\/strong><\/p>\n<p>\u8c08\u5230\u7ea2\u4eba\uff0c\u79bb\u4e0d\u5f00\u793e\u4ea4\u5e73\u53f0\u3002\u90a3\u4e48\uff0c\u5546\u5bb6\u6700\u5e38\u7528\u7684\u793e\u4ea4\u5e73\u53f0\u662f\u54ea\u4e9b\u5462\uff1f<\/p>\n<figure id=\"attachment_365\" aria-describedby=\"caption-attachment-365\" style=\"width: 599px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-365 size-full lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/social-network-choice.png\" alt=\"social network choice\" width=\"599\" height=\"665\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/social-network-choice.png 599w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/social-network-choice-270x300.png 270w\" data-sizes=\"(max-width: 599px) 100vw, 599px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 599px; --smush-placeholder-aspect-ratio: 599\/665;\" \/><figcaption id=\"caption-attachment-365\" class=\"wp-caption-text\">Source: LINQIA<\/figcaption><\/figure>\n<p>LINQIA \u7684\u95ee\u5377\u7ed3\u679c\u663e\u793a\uff1a\u7ea2\u4eba\u8425\u9500\u4f7f\u7528\u7684\u4e3b\u8981\u5e73\u53f0\u4e3a Instagram, Facebook, YouTube \u518d\u52a0\u4e0a\u8d8a\u6765\u8d8a\u706b\u7684 TikTok\u3002<\/p>\n<p>\u56fd\u5185\u51fa\u6d77\u5546\u5bb6\u4e5f\u591a\u4f7f\u7528\u8fd9\u4e9b\u6e20\u9053\u505a\u7ea2\u4eba\u63a8\u5e7f\u4ee5\u53ca\u5e7f\u544a\u6295\u653e\uff0c \u5176\u4e2d\uff0c Facebook \u7fa4\u7ec4\u53d1 deal \u5e16\u4e5f\u662f\u4e00\u79cd\u63a8\u5e7f\u65b9\u5f0f\u3002<\/p>\n<p>\u6bcf\u4e2a\u5e73\u53f0\u90fd\u6709\u81ea\u5df1\u7684\u7279\u70b9\uff0c\u7528\u6237\u4e5f\u6709\u6240\u5dee\u5f02\u3002\u6211\u4eec\u5bf9\u6bd4\u5206\u6790\u8fd9\u4e9b\u5e73\u53f0\u7684\u6570\u636e\u3002<\/p>\n<figure style=\"width: 1920px\" class=\"wp-caption alignnone\"><img decoding=\"async\" data-src=\"https:\/\/blog.hootsuite.com\/wp-content\/uploads\/2021\/07\/Digital-2021-Report-October-Update-Worlds-Most-Used-Social-Platforms.png\" alt=\"chart showing The World's Most-Used Social Platforms\" width=\"1920\" height=\"1080\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1080;\" \/><figcaption class=\"wp-caption-text\">Source: Hootsuite &amp; more<\/figcaption><\/figure>\n<table width=\"283\">\n<tbody>\n<tr>\n<td width=\"145\"><strong>Company<\/strong><\/td>\n<td width=\"69\"><strong>Platform<\/strong><\/td>\n<td width=\"69\"><strong>MAU (M)<\/strong><\/td>\n<\/tr>\n<tr>\n<td>Meta (Facebook)<\/td>\n<td>Facebook<\/td>\n<td>2895<\/td>\n<\/tr>\n<tr>\n<td>Google<\/td>\n<td>Youtube<\/td>\n<td>2291<\/td>\n<\/tr>\n<tr>\n<td>Meta (Facebook)<\/td>\n<td>Instagram<\/td>\n<td>1393<\/td>\n<\/tr>\n<tr>\n<td>ByteDance<\/td>\n<td>TikTok<\/td>\n<td>1000<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u4ee5 TikTok \u4e3a\u4f8b\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-368 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/Digital-2021-Report-October-Update-TikTok-Advertising-Audience-Overview.png\" alt=\"Digital-2021-Report-October-Update-TikTok-Advertising-Audience-Overview\" width=\"1920\" height=\"1080\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/Digital-2021-Report-October-Update-TikTok-Advertising-Audience-Overview.png 1920w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/Digital-2021-Report-October-Update-TikTok-Advertising-Audience-Overview-300x169.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/Digital-2021-Report-October-Update-TikTok-Advertising-Audience-Overview-1024x576.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/Digital-2021-Report-October-Update-TikTok-Advertising-Audience-Overview-768x432.png 768w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/Digital-2021-Report-October-Update-TikTok-Advertising-Audience-Overview-1536x864.png 1536w\" data-sizes=\"(max-width: 1920px) 100vw, 1920px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1080;\" \/><\/p>\n<ul>\n<li>2021\u5e749\u6708\uff0c TikTok \u5b98\u65b9\u5ba3\u5e03\u5176\u5168\u7403\u6708\u6d3b\u8dc3\u7528\u6237 (MAU) \u5df2\u8fbe 1B.<\/li>\n<li>TikTok \u5e7f\u544a\u5e73\u53f0\u6570\u636e\u663e\u793a\uff0c\u53ef\u4ee5\u89e6\u8fbe 825M \u7684 18 \u5c81\u4ee5\u4e0a\u7684\u7528\u6237\u3002<\/li>\n<li>\u5176\u4e2d\uff0c\u5973\u6027\u7528\u6237\u5360\u6bd4 56.1%\uff0c\u7537\u6027\u7528\u6237\u5360\u6bd4 43.9%\u3002<\/li>\n<\/ul>\n<p>\u7528\u6237\u5e74\u9f84\u548c\u6027\u522b\u6570\u636e<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-369 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/Digital-2021-Report-October-Update-Profile-of-TikTok-Advertising-Audience.png\" alt=\"\" width=\"1920\" height=\"1080\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/Digital-2021-Report-October-Update-Profile-of-TikTok-Advertising-Audience.png 1920w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/Digital-2021-Report-October-Update-Profile-of-TikTok-Advertising-Audience-300x169.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/Digital-2021-Report-October-Update-Profile-of-TikTok-Advertising-Audience-1024x576.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/Digital-2021-Report-October-Update-Profile-of-TikTok-Advertising-Audience-768x432.png 768w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/Digital-2021-Report-October-Update-Profile-of-TikTok-Advertising-Audience-1536x864.png 1536w\" data-sizes=\"(max-width: 1920px) 100vw, 1920px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1080;\" \/><\/p>\n<p>\u5e02\u573a\u6570\u636e<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-370 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/Digital-2021-Report-October-Update-TikTok-Ad-Reach-Ranking.png\" alt=\"\" width=\"1920\" height=\"1080\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/Digital-2021-Report-October-Update-TikTok-Ad-Reach-Ranking.png 1920w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/Digital-2021-Report-October-Update-TikTok-Ad-Reach-Ranking-300x169.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/Digital-2021-Report-October-Update-TikTok-Ad-Reach-Ranking-1024x576.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/Digital-2021-Report-October-Update-TikTok-Ad-Reach-Ranking-768x432.png 768w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/Digital-2021-Report-October-Update-TikTok-Ad-Reach-Ranking-1536x864.png 1536w\" data-sizes=\"(max-width: 1920px) 100vw, 1920px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1080;\" \/><\/p>\n<p>\u66f4\u591a\u6570\u636e\u53ef\u53c2\u8003<\/p>\n<ul>\n<li><a href=\"https:\/\/datareportal.com\/essential-tiktok-stats\" target=\"_blank\" rel=\"noopener\">TikTok<\/a><\/li>\n<li><a href=\"https:\/\/datareportal.com\/essential-instagram-stats\" target=\"_blank\" rel=\"noopener\">Instagram<\/a><\/li>\n<li><a href=\"https:\/\/datareportal.com\/essential-facebook-stats\" target=\"_blank\" rel=\"noopener\">Facebook<\/a><\/li>\n<li><a href=\"https:\/\/datareportal.com\/essential-pinterest-stats\" target=\"_blank\" rel=\"noopener\">Pinterest<\/a><\/li>\n<li><a href=\"https:\/\/datareportal.com\/essential-snapchat-stats\" target=\"_blank\" rel=\"noopener\">Snapchat<\/a><\/li>\n<\/ul>\n<p>Hyper Audit \u5728\u5176<a href=\"https:\/\/hypeauditor.com\/whitepapers\/state-of-influencer-marketing-2021\" target=\"_blank\" rel=\"noopener\"> State of Influencer Marketing 2021 <\/a>\u4e5f\u5206\u6790\u4e86\u4e0d\u540c\u5e73\u53f0\u7684\u7528\u6237\u5c5e\u6027\uff08\u5e74\u9f84\u548c\u6027\u522b\uff09\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-386 size-full lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/social-network-user.png\" alt=\"social network user\" width=\"765\" height=\"254\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/social-network-user.png 765w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/social-network-user-300x100.png 300w\" data-sizes=\"(max-width: 765px) 100vw, 765px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 765px; --smush-placeholder-aspect-ratio: 765\/254;\" \/><\/p>\n<ul>\n<li>47% \u7684 Instagram \u7528\u6237\u5e74\u9f84\u4ecb\u4e8e 25-34 \u5c81\u4e4b\u95f4\u3002<\/li>\n<li>\u8d85\u8fc7\u4e00\u534a\u7684 TikTok \u7528\u6237\u5e74\u9f84\u5728 24 \u5c81\u4e4b\u4e0b\u3002<\/li>\n<li>67%+ \u7684 YouTube \u7528\u6237\u5e74\u9f84\u4ecb\u4e8e 18-34 \u5c81\u4e4b\u95f4\u3002<\/li>\n<\/ul>\n<p>\u5f53\u7136\uff0c\u4e0d\u540c\u673a\u6784\u7528\u7684\u65b9\u6cd5\u8bba\u4e0d\u4e00\u6837\uff0c\u6570\u636e\u4f1a\u6709\u6240\u5dee\u5f02\u3002<\/p>\n<p>\u4e86\u89e3\u4e86\u5404\u4e2a\u5e73\u53f0\u7684\u5dee\u5f02\u540e\uff0c\u6211\u4eec\u6765\u770b\u7ea2\u4eba\u8425\u9500\u5177\u4f53\u5982\u4f55\u64cd\u4f5c\u3002<\/p>\n<p><strong>\u7ea2\u4eba\u8425\u9500\u63a8\u5e7f\u65b9\u6848<\/strong><\/p>\n<p>\u4e00\u822c\uff0c\u63a8\u5e7f\u65b9\u6848\u6db5\u76d6\uff1a<\/p>\n<ul>\n<li>\u5236\u5b9a\u8425\u9500\u76ee\u6807 &amp; \u786e\u5b9a\u9884\u7b97<\/li>\n<li>\u786e\u5b9a\u76ee\u6807\u53d7\u4f17<\/li>\n<li>Campaign \u5236\u5b9a &amp; \u6267\u884c &amp; \u8ffd\u8e2a &amp; \u590d\u76d8<\/li>\n<li>\u54c1\u724c\u4fdd\u62a4 \uff08\u5185\u5bb9\u89c4\u8303\u3001\u4fdd\u5bc6\u534f\u8bae\u7b49\uff09<\/li>\n<\/ul>\n<p>\u800c\u505a\u6d77\u5916\u7ea2\u4eba\u63a8\u5e7f\u7684\u540c\u5b66\u7684\u65e5\u5e38\u53ef\u80fd\u662f\uff1a\u4e0d\u505c\u627e\u7ea2\u4eba\uff0c\u4e0d\u505c\u627e\u7ea2\u4eba\uff0c\u4e0d\u505c\u627e\u7ea2\u4eba\uff0c\u5bc4\u6837\/\u4ed8\u8d39\u8ddf\u8fdb\u5408\u4f5c\u3002<\/p>\n<p>\u6211\u4eec\u5bf9\u6bd4\u770b\u4e0b\uff0c agency \u63d0\u4f9b\u7684\u65b9\u6848\u3002<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-374 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/Viral-Nation-agency-process.png\" alt=\"agency process\" width=\"1070\" height=\"570\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/Viral-Nation-agency-process.png 1070w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/Viral-Nation-agency-process-300x160.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/Viral-Nation-agency-process-1024x545.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/Viral-Nation-agency-process-768x409.png 768w\" data-sizes=\"(max-width: 1070px) 100vw, 1070px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1070px; --smush-placeholder-aspect-ratio: 1070\/570;\" \/><\/p>\n<p>\u7ea2\u4eba\u5e73\u53f0\u7684\u64cd\u4f5c\u6d41\u7a0b<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-375 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/mavrck-platform-workflow.png\" alt=\"mavrck-platform workflow\" width=\"893\" height=\"568\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/mavrck-platform-workflow.png 893w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/mavrck-platform-workflow-300x191.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/mavrck-platform-workflow-768x488.png 768w\" data-sizes=\"(max-width: 893px) 100vw, 893px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 893px; --smush-placeholder-aspect-ratio: 893\/568;\" \/><\/p>\n<p>\u7ea2\u4eba\u8425\u9500 brief \u6a21\u677f\u53ef\u53c2\u8003<a href=\"https:\/\/bigbobchang.com\/influencer-marketing-brief\/\" target=\"_blank\" rel=\"noopener\"> influecer markeitng brief<\/a>\u3002<\/p>\n<p>\u4e3b\u8981\u5185\u5bb9\u4e3a<\/p>\n<p>Company Overview\/brand story<\/p>\n<p><strong>Campaign Brief<\/strong><br \/>\nCampaign Goal<br \/>\nCampaign Message<\/p>\n<p>Key Objectives<br \/>\nChannels<br \/>\nDeliverables &amp; Timelines<\/p>\n<p>Target Audience<br \/>\nBudget<br \/>\nDeadlines<\/p>\n<p>Campaign Reporting Requirements<br \/>\nContent Review Process (if applicable)<br \/>\nPayment (if applicable)<\/p>\n<p><strong>\u7ea2\u4eba\u8425\u9500\u7684\u6311\u6218<\/strong><\/p>\n<p>\u76ee\u524d\uff0c\u5bf9\u7ea2\u4eba\u7684\u5212\u5206\u4e00\u822c\u90fd\u4f1a\u5206\u4e3a \u4e2d\u3001\u5c0f\u3001\u5927 V\uff0c\u4f46\u662f\u5bf9\u5e94\u7684\u7c89\u4e1d\u91cf\u7ea7\u5404\u5bb6\u7ed9\u7684\u6570\u503c\u4e0d\u4e00\u6837\u3002<\/p>\n<p>\u7ea2\u4eba\u7684\u62a5\u4ef7\u4e5f\u4f1a\u53d7\u591a\u79cd\u56e0\u7d20\u5f71\u54cd\uff1a<\/p>\n<ul>\n<li>\u54c1\u724c \uff08\u5927\u724c\u4f1a\u6709\u7ea2\u4eba\u4e3b\u52a8\u5e2e\u5fd9\u63a8\u5e7f\uff09<\/li>\n<li>\u5e73\u53f0 \uff08Instagram, YouTube, TikTok \u7b49\uff09<\/li>\n<li>\u7c89\u4e1d\u91cf\u7ea7 \uff08\u7c89\u4e1d\u6570\u8d8a\u9ad8\uff0c\u62a5\u4ef7\u8d8a\u8d35\uff09<\/li>\n<li>\u5185\u5bb9\u5f62\u5f0f\u00a0 \uff08\u89c6\u9891\u5185\u5bb9\u5236\u4f5c\u6210\u672c\u6bd4\u56fe\u7247\u5e16\u5b50\u8981\u9ad8\uff09<\/li>\n<li>\u5730\u533a \uff08\u6b27\u7f8e\u7684\u7ea2\u4eba\u53ef\u80fd\u4ef7\u683c\u4f1a\u66f4\u9ad8\u4e9b\uff09<\/li>\n<li>\u65f6\u95f4\u8282\u70b9 \uff08\u65fa\u5b63\u53ef\u80fd\u4f1a\u6da8\u4ef7\uff09<\/li>\n<li>\u5185\u5bb9\u4f7f\u7528\u6743\u7b49<\/li>\n<\/ul>\n<table width=\"627\">\n<tbody>\n<tr>\n<td width=\"133\">Tier<\/td>\n<td width=\"88\">Followers<\/td>\n<td width=\"145\">Instagram<\/td>\n<td width=\"151\">YouTube<\/td>\n<td width=\"110\">TikTok<\/td>\n<\/tr>\n<tr>\n<td>Nano-influencers<\/td>\n<td>1K-10K<\/td>\n<td>$10\u2013$100<\/td>\n<td>\u00a0$20\u2013$200<\/td>\n<td>$5\u2013$25<\/td>\n<\/tr>\n<tr>\n<td>Micro-influencers<\/td>\n<td>10K-50K<\/td>\n<td>$100\u2013$500<\/td>\n<td>$200\u2013$1,000<\/td>\n<td>$25\u2013$125<\/td>\n<\/tr>\n<tr>\n<td>Mid-tier influencers<\/td>\n<td>50K-500K<\/td>\n<td>$500\u2013$5,000<\/td>\n<td>\u00a0$1,000\u2013$10,000<\/td>\n<td>$125\u2013$1,250<\/td>\n<\/tr>\n<tr>\n<td>Macro-influencers<\/td>\n<td>500K-1M<\/td>\n<td>$5,000\u2013$10,000<\/td>\n<td>$10,000\u2013$20,000<\/td>\n<td>$1,250\u2013$2,500<\/td>\n<\/tr>\n<tr>\n<td>Mega-influencers<\/td>\n<td>1M+<\/td>\n<td>\u00a0$10,000+<\/td>\n<td>$20,000+<\/td>\n<td>$2,500+<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Source\uff1aInfluencer Markting Hub\uff0c\u4ec5\u4f9b\u53c2\u8003<\/p>\n<p>\u5f53\u7136\uff0c\u4e92\u52a8\u7387\u4e5f\u4f1a\u4f5c\u4e3a\u8003\u6838\u7ea2\u4eba\u6570\u636e\u662f\u5426\u8fbe\u6807\u7684\u4e00\u9879\u91cd\u8981\u6307\u6807\u3002\u4e92\u52a8\u7387 \uff08engagement rate\uff09\u548c\u7c89\u4e1d\u6570\u3001\u5e73\u53f0\u3001\u7c7b\u522b\u3001\u5185\u5bb9\u5f62\u5f0f\u7b49\u76f8\u5173\u3002<\/p>\n<figure id=\"attachment_381\" aria-describedby=\"caption-attachment-381\" style=\"width: 806px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-381 size-full lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/upfluencer-engagement-rate.png\" alt=\"upfluencer engagement rate\" width=\"806\" height=\"560\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/upfluencer-engagement-rate.png 806w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/upfluencer-engagement-rate-300x208.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/upfluencer-engagement-rate-768x534.png 768w\" data-sizes=\"(max-width: 806px) 100vw, 806px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 806px; --smush-placeholder-aspect-ratio: 806\/560;\" \/><figcaption id=\"caption-attachment-381\" class=\"wp-caption-text\">Source\uff1aupfluence<\/figcaption><\/figure>\n<p>Rival IQ \u51fa\u7684\u62a5\u544a\u4e5f\u53ef\u4f9b\u53c2\u8003\u3002<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"WxOsmziuVY\"><p><a href=\"https:\/\/www.rivaliq.com\/blog\/social-media-industry-benchmark-report\/\">2024 Social Media Industry Benchmark Report<\/a><\/p><\/blockquote>\n<p><iframe class=\"wp-embedded-content lazyload\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;2024 Social Media Industry Benchmark Report&#8221; &#8212; Rival IQ\" data-src=\"https:\/\/www.rivaliq.com\/blog\/social-media-industry-benchmark-report\/embed\/#?secret=uaTR7NOo2I#?secret=WxOsmziuVY\" data-secret=\"WxOsmziuVY\" width=\"474\" height=\"267\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" data-load-mode=\"1\"><\/iframe><\/p>\n<p>\u65e5\u5e38\u5de5\u4f5c\u4e2d\uff0c\u53ef\u4ee5\u8fd9\u4e2a<a href=\"https:\/\/phlanx.com\/engagement-calculator\" target=\"_blank\" rel=\"noopener\">\u5c0f\u5de5\u5177<\/a>\u6765\u67e5\u8be2\u4e92\u52a8\u7387\u3002<\/p>\n<p>\u7ea2\u4eba\u8425\u9500\u6210\u672c\u8d8a\u6765\u8d8a\u9ad8\uff0c\u5546\u5bb6\u76ee\u524d\u4e5f\u591a\u9009\u62e9\u4e2d\u5c0fV \u5408\u4f5c, \u4ee5\u63a7\u5236 ROI.<\/p>\n<figure id=\"attachment_376\" aria-describedby=\"caption-attachment-376\" style=\"width: 1097px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-376 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/influencer-marketing-challenges.png\" alt=\"influencer marketing challenges\" width=\"1097\" height=\"618\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/influencer-marketing-challenges.png 1097w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/influencer-marketing-challenges-300x169.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/influencer-marketing-challenges-1024x577.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/influencer-marketing-challenges-768x433.png 768w\" data-sizes=\"(max-width: 1097px) 100vw, 1097px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1097px; --smush-placeholder-aspect-ratio: 1097\/618;\" \/><figcaption id=\"caption-attachment-376\" class=\"wp-caption-text\">Source: Influencer Marketing Hub<\/figcaption><\/figure>\n<p>\u9664\u4e86 \u9884\u7b97\u548c ROI \u5916\uff0c \u7ea2\u4eba\u8425\u9500\u7684\u6311\u6218\u8fd8\u5305\u62ec\uff1a \u627e\u5bfb\u7ea2\u4eba\u3001\u8ffd\u8e2a\u3001campaign \u7ba1\u7406\u4e43\u81f3\u865a\u5047\u6d41\u91cf\u7b49\u7b49\u3002<\/p>\n<p>\u56f4\u7ed5\u7740\u8fd9\u4e9b\u75db\u70b9\uff0c\u8bb8\u591a\u7ea2\u4eba\u8425\u9500\u5de5\u5177\u5c31\u5e94\u8fd0\u800c\u751f\u4e86\u3002<\/p>\n<p><strong>\u7ea2\u4eba\u8425\u9500\u8f6f\u4ef6\u5bf9\u6bd4<\/strong><\/p>\n<figure id=\"attachment_372\" aria-describedby=\"caption-attachment-372\" style=\"width: 635px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-372 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/1.png\" alt=\"best influencer marketing software\" width=\"635\" height=\"734\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/1.png 635w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/1-260x300.png 260w\" data-sizes=\"(max-width: 635px) 100vw, 635px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 635px; --smush-placeholder-aspect-ratio: 635\/734;\" \/><figcaption id=\"caption-attachment-372\" class=\"wp-caption-text\">Source: Forrester<\/figcaption><\/figure>\n<p>\u4f7f\u7528\u8fd9\u4e9b\u8f6f\u4ef6\uff0c\u80fd\u5927\u5e45\u63d0\u5347\u7ea2\u4eba\u5408\u4f5c\u6548\u7387\u3002<\/p>\n<p>\u5f53\u7136\uff0c\u6709\u4e9b\u95ee\u9898\uff0c\u4ecd\u9700\u8981\u5546\u5bb6\u89e3\u51b3\uff1a<\/p>\n<ul>\n<li>\u7ea2\u4eba\u9009\u54c1 \uff08\u4e0e\u70ed\u5356\u54c1\u4e0d\u7b26\uff0c\u5e93\u5b58\u95ee\u9898\uff09<\/li>\n<li>\u7269\u6d41\u65f6\u6548 \uff08\u5305\u88f9\u5728\u76ee\u7684\u56fd\u6709\u53ef\u80fd\u88ab\u7a0e\uff09<\/li>\n<li>\u4ea7\u54c1\u4fb5\u6743\u3001\u5c3a\u7801\u4e0d\u7b26 \uff08\u670d\u88c5\u7c7b\u7ea2\u4eba\u5408\u4f5c\u6b64\u7c7b\u95ee\u9898\u8f83\u591a\uff09<\/li>\n<li>\u6548\u679c\u8ffd\u8e2a \uff08\u76ee\u524d\u591a\u6570\u7528 coupon \u6216\u8005 UTM\u8ffd\u8e2a\uff0c\u6570\u636e\u4e0d\u51c6\uff09<\/li>\n<li>\u5bc4\u6837\u5230\u4e0a\u7ebf\u5408\u4f5c\u5468\u671f\u8f83\u957f<\/li>\n<\/ul>\n<p><strong>\u7ea2\u4eba\u8425\u9500\u548c\u8054\u76df\u8425\u9500<\/strong><\/p>\n<p>\u4e3b\u6d41<a href=\"https:\/\/bigbobchang.com\/affiliate-network\/\" target=\"_blank\" rel=\"noopener\">\u8054\u76df\u8425\u9500\u5e73\u53f0<\/a>\u5b98\u7f51\u4e0a\u90fd\u5199\u7740\u7ea2\u4eba\u4e1a\u52a1\uff0c\u4e5f\u6709\u76f8\u5e94\u7684\u56e2\u961f\u53bb\u62db\u52df\u7ea2\u4eba\u52a0\u5165\u5e73\u53f0\u3002\u603b\u4f53\u4e0a\uff0c\u7ea2\u4eba\u5bf9\u8054\u76df\u8425\u9500\u8fd8\u662f\u4e0d\u592a\u4e86\u89e3\uff0c\u9700\u8981\u66f4\u591a\u7684\u5e02\u573a\u6559\u80b2\u3002<\/p>\n<figure id=\"attachment_377\" aria-describedby=\"caption-attachment-377\" style=\"width: 1885px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-377 size-full lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/cj-influencer-marketing.png\" alt=\"cj influencer marketing\" width=\"1885\" height=\"616\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/cj-influencer-marketing.png 1885w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/cj-influencer-marketing-300x98.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/cj-influencer-marketing-1024x335.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/cj-influencer-marketing-768x251.png 768w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/cj-influencer-marketing-1536x502.png 1536w\" data-sizes=\"(max-width: 1885px) 100vw, 1885px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1885px; --smush-placeholder-aspect-ratio: 1885\/616;\" \/><figcaption id=\"caption-attachment-377\" class=\"wp-caption-text\">Source: CJ<\/figcaption><\/figure>\n<p>\u8054\u76df\u5e73\u53f0\u4e5f\u548c\u4e00\u4e9b\u7ea2\u4eba\u8425\u9500\u8f6f\u4ef6\u5408\u4f5c\u3002<\/p>\n<ul>\n<li><a href=\"https:\/\/junction.cj.com\/article\/social-media-engagement-rate-metrics-are-now-available-in-recruit-partners\" target=\"_blank\" rel=\"noopener\">CJ<\/a> \u4e0e CreatorIQ\u00a0 \u5408\u4f5c<\/li>\n<li><a href=\"https:\/\/www.awin.com\/us\/news-and-events\/awin-news\/awin-mavrck-influencer-marketing\" target=\"_blank\" rel=\"noopener\">Awin<\/a> \u4e0e Mavrck \u5408\u4f5c<\/li>\n<li><a href=\"https:\/\/www.businesswire.com\/news\/home\/20200825005550\/en\/Impact-Acquires-ACTIVATE-Influencer-Marketing-Platform\" target=\"_blank\" rel=\"noopener\">Impact<\/a> \u6536\u8d2d ACTIVATE<\/li>\n<\/ul>\n<figure id=\"attachment_387\" aria-describedby=\"caption-attachment-387\" style=\"width: 1509px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-387 size-full lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/awin-influencer-3.png\" alt=\"awin influencer 3\" width=\"1509\" height=\"833\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/awin-influencer-3.png 1509w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/awin-influencer-3-300x166.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/awin-influencer-3-1024x565.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/awin-influencer-3-768x424.png 768w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/awin-influencer-3-672x372.png 672w\" data-sizes=\"(max-width: 1509px) 100vw, 1509px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1509px; --smush-placeholder-aspect-ratio: 1509\/833;\" \/><figcaption id=\"caption-attachment-387\" class=\"wp-caption-text\">Source: Awin<\/figcaption><\/figure>\n<p>\u6709\u7684\u7ea2\u4eba\u5e73\u53f0\u4f5c\u4e3a\u8054\u76df\u5ba2\uff0c\u7c7b\u4f3c\u4e2d\u4ecb\u5c06\u7ea2\u4eba\u548c\u5546\u5bb6\u8054\u7cfb\u8d77\u6765\uff0c\u8ba9\u7ea2\u4eba\u66f4\u4fbf\u6377\u63a8\u5e7f\u5546\u5bb6\u4ea7\u54c1\u6216\u670d\u52a1\uff0c\u4ee5\u5b9e\u73b0\u89c4\u6a21\u5316\u3002\u5982 LTK (rewardStyle), ShoppingLinks \u7b49\u3002<\/p>\n<figure id=\"attachment_379\" aria-describedby=\"caption-attachment-379\" style=\"width: 1063px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-379 size-full lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/rewardstyle.png\" alt=\"rewardstyle\" width=\"1063\" height=\"551\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/rewardstyle.png 1063w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/rewardstyle-300x156.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/rewardstyle-1024x531.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/rewardstyle-768x398.png 768w\" data-sizes=\"(max-width: 1063px) 100vw, 1063px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1063px; --smush-placeholder-aspect-ratio: 1063\/551;\" \/><figcaption id=\"caption-attachment-379\" class=\"wp-caption-text\">Source: rewardStyle<\/figcaption><\/figure>\n<p>\u901a\u8fc7\u8054\u76df\u8425\u9500\uff0c\u5546\u5bb6\u4e0e\u7ea2\u4eba\u7684\u5408\u4f5c\u5f62\u5f0f\u66f4\u52a0\u591a\u6837\u5316\uff1a<\/p>\n<ul>\n<li>Flat fee (\u4ed8\u8d39\u8d34\u3001\u89c6\u9891\uff09<\/li>\n<li>Product Gifting (\u5bc4\u6837\uff09<\/li>\n<li>CPS \uff08\u6309\u7167\u9500\u552e\u5206\u4f63\uff09<\/li>\n<li>Flat fee + CPS \uff08\u6fc0\u52b1\u7ea2\u4eba\u957f\u671f\u5408\u4f5c\uff09<\/li>\n<\/ul>\n<p>\u540c\u65f6\uff0c\u8054\u76df\u8425\u9500\u7684\u8ffd\u8e2a\u529f\u80fd\uff0c\u80fd\u8ba9\u5546\u5bb6\u5f97\u5230\u66f4\u591a\u7684\u6570\u636e\u6765\u4f18\u5316 campaign. \u8fd9\u4e5f\u662f influencer marketing \u8f6c\u5411 performance marketing \u7684\u91cd\u8981\u4e00\u6b65\u3002<\/p>\n<p><strong>\u7ea2\u4eba\u8425\u9500\u8d8b\u52bf<\/strong><\/p>\n<p>1.\u793e\u4ea4\u5e73\u53f0 \u4e0e\u8054\u76df\u8425\u9500<\/p>\n<ul>\n<li>Instagram<a href=\"https:\/\/techcrunch.com\/2021\/10\/27\/instagram-rolls-out-the-ability-for-all-users-to-share-links-in-stories-via-link-stickers\/\" target=\"_blank\" rel=\"noopener\"> \u5f00\u653e\u94fe\u63a5<\/a><\/li>\n<\/ul>\n<p>10\u6708\u5e95\uff0c\u6240\u6709 Instagram \u8d26\u6237\u73b0\u5728\u90fd\u53ef\u4ee5\u4f7f\u7528 link sticker \u5728\u4ed6\u4eec\u7684story \u4e2d\u6dfb\u52a0\u94fe\u63a5\uff0c\u5f53\u7136\u4e5f\u5305\u62ec\u8054\u76df\u94fe\u63a5\u3002\u8fd9\u4e00\u66f4\u65b0\u6709\u5229\u4e8e\u6240\u6709\u89c4\u6a21\u548c\u7c7b\u578b\u7684 Instagram \u8d26\u6237\uff0c\u4ed6\u4eec\u53ef\u4ee5\u94fe\u63a5\u5230\u54c1\u724c\u3002<\/p>\n<ul>\n<li>Pinterest \u4e0e Rakuten \u8054\u76df\u5e73\u53f0<a href=\"https:\/\/blog.rakutenadvertising.com\/news\/rakuten-advertising-pinterest-affiliate\/\" target=\"_blank\" rel=\"noopener\">\u5408\u4f5c<\/a><\/li>\n<\/ul>\n<p>Pinterest \u4e8e 2021.7.27 \u63a8\u51fa\u4e86\u53ef\u8d2d\u7269\u7684 Idea Pins\uff0c\u5141\u8bb8\u521b\u4f5c\u8005\u901a\u8fc7\u5305\u62ec Rakuten \u548cShopStyle Collective \u5728\u5185\u7684\u8054\u76df\u9879\u76ee\u83b7\u5f97\u4f63\u91d1\u3002<\/p>\n<p>2.\u76f4\u64ad\u7535\u5546<\/p>\n<p>\u56fd\u5185\u7684\u76f4\u64ad\u7535\u5546\u5982\u706b\u5982\u837c\u5730\u8fdb\u884c\u7740\u3002\u51fa\u6d77\u5546\u5bb6\u548c\u6d77\u5916\u5e73\u53f0\u4e5f\u5728\u79ef\u6781\u5730\u63a2\u7d22\u8fd9\u4e00\u65b0\u6e20\u9053\u3002<\/p>\n<p>\u65b0\u95fb\u5a92\u4f53 BuzzFeed\u00a0 \u5c1d\u8bd5\u76f4\u64ad\uff0c\u8be6\u89c1\u00a0<a href=\"https:\/\/digiday.com\/media\/how-buzzfeed-taps-its-resources-to-grow-an-early-foray-into-livestream-shopping\/\" target=\"_blank\" rel=\"noopener\">Digiday<\/a> \u7684\u62a5\u9053<\/p>\n<blockquote><p>BuzzFeed is the latest media company to start experimenting with livestream shopping (aka the new, digital version of QVC) as the next big opportunity to maximize its ecommerce business.<\/p><\/blockquote>\n<figure id=\"attachment_388\" aria-describedby=\"caption-attachment-388\" style=\"width: 1168px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-388 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/buzzfeed-amazon-livestream.png\" alt=\"buzzfeed amazon livestream\" width=\"1168\" height=\"850\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/buzzfeed-amazon-livestream.png 1168w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/buzzfeed-amazon-livestream-300x218.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/buzzfeed-amazon-livestream-1024x745.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/buzzfeed-amazon-livestream-768x559.png 768w\" data-sizes=\"(max-width: 1168px) 100vw, 1168px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1168px; --smush-placeholder-aspect-ratio: 1168\/850;\" \/><figcaption id=\"caption-attachment-388\" class=\"wp-caption-text\">Source: BuzzFeed<\/figcaption><\/figure>\n<p>2020.12.18 <a href=\"https:\/\/techcrunch.com\/2021\/03\/09\/walmart-to-host-a-new-live-stream-shopping-event-on-tiktok-following-successful-pilot\/\" target=\"_blank\" rel=\"noopener\">Walmart <\/a><a href=\"https:\/\/techcrunch.com\/2021\/03\/09\/walmart-to-host-a-new-live-stream-shopping-event-on-tiktok-following-successful-pilot\/\" target=\"_blank\" rel=\"noopener\">\u4e5f\u4e0e TikTok \u5408\u4f5c<\/a>\uff0c\u8fdb\u884c\u4e86\u76f4\u64ad\u8d2d\u7269\u4f53\u9a8c\u7684\u9996\u6b21\u8bd5\u70b9\u6d4b\u8bd5\u3002<\/p>\n<p>\u53e6\u5916\uff0c TikTok \u4e5f\u4e0e Shopify \u5408\u4f5c\u3002<\/p>\n<blockquote><p>With TikTok Shopping, Shopify is the first commerce platform to bring organic product discovery and shopping tabs to TikTok, helping creators and merchants deepen their relationships with consumers.<\/p><\/blockquote>\n<figure style=\"width: 1108px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/cdn.uc.assets.prezly.com\/f5bc8659-6a2d-4973-ba5a-7705d6c9dcce\/-\/resize\/1108x\/-\/quality\/best\/-\/format\/auto\/\" alt=\"Scaling social commerce: Shopify introduces new in-app shopping experiences on TikTok\" width=\"1108\" height=\"582\" \/><figcaption class=\"wp-caption-text\">Source: Shopify<\/figcaption><\/figure>\n<p>\u6296\u97f3\u76f4\u64ad\u5df2\u7ecf\u8f83\u4e3a\u6210\u719f\uff0c\u6d77\u5916\u7248\u7684 TikTok \u4e0b\u4e00\u6b65\u5982\u4f55\u52a8\u4f5c\uff0c\u6211\u4eec\u62ed\u76ee\u4ee5\u5f85\u3002\u5176\u6bcd\u516c\u53f8\u5b57\u8282\u8df3\u52a8\u6b63\u5728\u79ef\u6781\u5165\u5c40\u8de8\u5883\u7535\u5546\u3002<\/p>\n<p>3.\u865a\u62df\u5076\u50cf<\/p>\n<p>\u4f60\u6216\u8bb8\u542c\u8fc7\u738b\u8005\u8363\u8000\u63a8\u51fa\u7684\u865a\u62df\u7537\u56e2\u2014\u2014\u65e0\u9650\u738b\u8005\u56e2\u3002<\/p>\n<p>\u5f53\u73b0\u5b9e\u5076\u50cf\u9891\u9891\u7ffb\u8f66\u65f6\uff0c\u865a\u62df\u5076\u50cf\u53ef\u80fd\u662f\u4e00\u79cd\u9009\u62e9\u3002<\/p>\n<p>\u636e\u827e\u5a92\u54a8\u8be2\u53d1\u5e03\u7684\u300a2021\u4e2d\u56fd\u865a\u62df\u5076\u50cf\u884c\u4e1a\u53d1\u5c55\u53ca\u7f51\u6c11\u8c03\u67e5\u7814\u7a76\u62a5\u544a\u300b\uff0c2020\u5e74\u4e2d\u56fd\u865a\u62df\u5076\u50cf\u6838\u5fc3\u4ea7\u4e1a\u89c4\u6a21\u4e3a34.6\u4ebf\u5143\uff0c\u540c\u6bd4\u589e\u957f70.3%\uff0c\u9884\u8ba12021\u5e74\u5c06\u8fbe\u523062.2\u4ebf\u5143\uff1b2020\u5e74\u865a\u62df\u5076\u50cf\u5e26\u52a8\u5468\u8fb9\u5e02\u573a\u89c4\u6a21645.6\u4ebf\u5143\uff0c\u9884\u8ba12021\u5e74\u4e3a1074.9\u4ebf\u5143\u3002<\/p>\n<p><iframe data-src=\"https:\/\/open.spotify.com\/embed\/episode\/7CTA60glKZJsEOzsi0QkXz?utm_source=generator\" width=\"100%\" height=\"232\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n<p>Computer-Generated Influencer\u00a0 Lil Miquela \u5728 Instagram \u4e0a\u6709 3.1 M followers.<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CUadIWepSqP\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CUadIWepSqP\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Miquela (@lilmiquela)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p>\u76f8\u5173\u9605\u8bfb<\/p>\n<ul>\n<li><a href=\"https:\/\/www.bloomberg.com\/news\/features\/2020-10-29\/lil-miquela-lol-s-seraphine-virtual-influencers-make-more-real-money-than-ever\" target=\"_blank\" rel=\"noopener\">Virtual Influencers Make Real Money While Covid Locks Down Human Stars<\/a><\/li>\n<li><a href=\"https:\/\/www.insider.com\/cgi-influencers-what-are-they-where-did-they-come-from-2019-8\" target=\"_blank\" rel=\"noopener\">Fake, computer-generated Instagram influencers are modeling designer clothes, wearing Spanx, and attending red carpet premieres<\/a><\/li>\n<li><a href=\"https:\/\/www.wsj.com\/amp\/articles\/the-making-of-a-computer-generated-influencer-11544702401\" target=\"_blank\" rel=\"noopener\">The Making of a Computer-Generated Influencer<\/a><\/li>\n<\/ul>\n<p>4.\u8425\u9500\u81ea\u52a8\u5316<\/p>\n<p>\u8425\u9500\u81ea\u52a8\u5316\u662f\u4e00\u76f4\u90fd\u5728\u8ba8\u8bba\u7684\u8bdd\u9898\u3002 Google \u5e7f\u544a\u548c Facebook \u5e7f\u544a\u4e5f\u5df2\u5b9e\u73b0\u4e86\u667a\u80fd\u6295\u653e\u3002<\/p>\n<p>\u7ea2\u4eba\u8425\u9500\u7684\u90e8\u5206\u6d41\u7a0b\u5982\u8d44\u6e90\u641c\u5bfb\u53ef\u4ee5\u5229\u7528\u8425\u9500\u8f6f\u4ef6\u4f18\u5316\u6548\u7387\uff0c\u4f46\u662f\u5408\u4f5c\u6c9f\u901a\u4ecd\u7136\u9700\u8981\u4eba\u5de5\u5b8c\u6210\u3002<\/p>\n<p>5. FTC compliance<\/p>\n<p>\u7ea2\u4eba\u8425\u9500\u5728\u7f8e\u56fd\u4e5f\u53d7\u76d1\u7ba1\u3002 FTC\u00a0 \u53d1\u5e03\u4e86<a href=\"https:\/\/www.ftc.gov\/system\/files\/documents\/plain-language\/1001a-influencer-guide-508_1.pdf\" target=\"_blank\" rel=\"noopener\">\u00a0 Disclosures 101 for Social Media Influencers<\/a>.<\/p>\n<blockquote><p>The FTC works to stop deceptive ads, and its Endorsement Guides go into detail about how advertisers and endorsers can stay on the right side of the law.<\/p><\/blockquote>\n<p>\u7b80\u5355\u6765\u8bb2\uff0c\u4f5c\u4e3a\u7ea2\u4eba\u5728\u4e0e\u5546\u5bb6\u5408\u4f5c\u65f6\u5019\uff0c\u9700\u8981\u5728\u793e\u4ea4\u5a92\u4f53\u4e0a\u62ab\u9732\u8fd9\u4e00\u4fe1\u606f\u3002\u4e00\u822c\u5e26\u6709 ad \u6216 sponsored\u3002<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 540px; min-width: 326px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CVsrwzTM3Be\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\">\n<div style=\"padding: 16px;\">\n<p>&nbsp;<\/p>\n<div style=\"display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display: block; height: 50px; margin: 0 auto 12px; width: 50px;\"><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\"color: #3897f0; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: 550; line-height: 18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #f4f4f4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg);\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\"width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\"background-color: #f4f4f4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\"width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\"background-color: #f4f4f4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\"><a style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none;\" href=\"https:\/\/www.instagram.com\/p\/CVsrwzTM3Be\/?utm_source=ig_embed&amp;utm_campaign=loading\" target=\"_blank\" rel=\"noopener\">A post shared by Emma Hill (@emmahill)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<h2>\u603b\u7ed3<\/h2>\n<p>\u8fd9\u7bc7\u6587\u7ae0\u8bb2\u4e86\u7ea2\u4eba\u8425\u9500\u7684\u201c\u65b9\u65b9\u9762\u9762\u201d\u3002\u6700\u540e\u7528\u4e00\u5f20\u65e7\u56fe\u4f5c\u4e3a\u603b\u7ed3\u3002<\/p>\n<figure id=\"attachment_389\" aria-describedby=\"caption-attachment-389\" style=\"width: 2529px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-389 size-full lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2021\/11\/Influencer-Marketing.png\" alt=\"Influencer Marketing\" width=\"2529\" height=\"1358\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/Influencer-Marketing.png 2529w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/Influencer-Marketing-300x161.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/Influencer-Marketing-1024x550.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/Influencer-Marketing-768x412.png 768w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/Influencer-Marketing-1536x825.png 1536w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2021\/11\/Influencer-Marketing-2048x1100.png 2048w\" data-sizes=\"(max-width: 2529px) 100vw, 2529px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2529px; --smush-placeholder-aspect-ratio: 2529\/1358;\" \/><figcaption id=\"caption-attachment-389\" class=\"wp-caption-text\">Source: Bob<\/figcaption><\/figure>\n<h2><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>\u672c\u6587\u4e3b\u8981\u56f4\u7ed5 why-what-how \u6a21\u578b\u6765\u4ecb\u7ecd\u6d77\u5916 influencer marketing (\u7ea2\u4eba\u8425\u9500\uff09\uff0c\u5373\u4e3a\u4ec0\u4e48\u505a\u7ea2\u4eba\u8425\u9500\uff0c\u4ec0\u4e48\u662f\u7ea2\u4eba\u8425\u9500\u4ee5\u53ca\u5982\u4f55\u505a\u7ea2\u4eba\u8425\u9500\u3002\u6587\u7ae0\u4e5f\u4f1a\u6d89\u53ca\u793e\u4ea4\u5e73\u53f0\u7684\u7528\u6237\u5c5e\u6027\u3001\u7ea2\u4eba\u8425\u9500\u751f\u6001\u3001\u62a5\u544a\u5206\u6790\u3001\u7ea2\u4eba\u8425\u9500\u548c\u8054\u76df\u8425\u9500\u3001\u793e\u4ea4\u7535\u5546\u7b49\u3002 \u5e0c\u671b\u4f60\u80fd\u201c\u4e00\u6587\u8bfb\u61c2\u7ea2\u4eba\u63a8\u5e7f\u201d\uff01<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[37,4],"tags":[12,17],"class_list":["post-74","post","type-post","status-publish","format-standard","hentry","category-amazon-deal","category-influencer-marketing","tag-guide","tag-influencer-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u7ea2\u4eba\u8425\u9500\u5b8c\u5168\u6307\u5357 - BobzNotes<\/title>\n<meta name=\"description\" content=\"\u672c\u6587\u4e3b\u8981\u56f4\u7ed5 why-what-how \u6a21\u578b\u6765\u4ecb\u7ecd\u6d77\u5916 influencer marketing 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