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About us<\/strong><\/p>\n Campaign Goal Campaign Message Key Objectives<\/strong>: engagement, clicks, sales Target Audience<\/strong>: women travelers (25-35 years old)<\/span> Campaign Reporting Requirements:\u00a0<\/strong># of engagements, clicks, sales Deliverable #1<\/strong>: IG Story 1<\/p>\n Deadlines<\/strong> Deliverable description<\/strong> Inspiration Post caption description<\/strong> Campaign Deliverables<\/strong> Do\u2019s<\/p>\n Do include the campaign message in the post captions (as specified above) Don\u2019ts Email: hello@bandx.com<\/span><\/p>\n <\/p>\n Note: this brief template is edited from the original\u00a0 Klear\u2019s ebook.<\/p>\n","protected":false},"excerpt":{"rendered":" \u7ea2\u4eba\u8425\u9500 Breif \u6e05\u695a\u5730\u6982\u8ff0\u4e86\u7ea2\u4eba\u8425\u9500\u7684\u76ee\u6807\u3001\u7ea2\u4eba\u5408\u4f5c\u8981\u6c42\u548c Campaign \u5185\u5bb9\u89c4\u8303\u3001\u4ee5\u53ca\u8425\u9500\u65b9\u6848\u7684\u6267\u884c\u53ca\u6210\u679c\u4ea4\u4ed8\u3002 \u4ee5\u4e0b\u7684\u7ea2\u4eba\u63a8\u5e7f Brief \u6a21\u677f\u53ef\u4f9b\u53c2\u8003\uff0c\u786e\u4fdd\u7ea2\u4eba\u8425\u9500\u7b56\u7565\u548c\u54c1\u724c\u76ee\u6807\u4e00\u81f4\uff0c\u4ee5\u53ca\u8425\u9500\u6d3b\u52a8\u6210\u529f\u3002 \u9605\u8bfb\u6109\u5feb\uff01<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[4],"tags":[17,18],"class_list":["post-76","post","type-post","status-publish","format-standard","hentry","category-influencer-marketing","tag-influencer-marketing","tag-template"],"yoast_head":"\n\n
Campaign Brief<\/h2>\n
\n<\/strong>Instagram influencer marketing campaigns show how Brand X empowers women to travel comfortably and effortlessly around the world.<\/span><\/p>\n
\n<\/strong>Brand X is the only brand that combines comfort and style to get you where you want to go, anywhere in the world. Keywords: adventure, freedom, comfort, \u201cdo you\u201d, \u201cbe you\u201d.<\/p>\n
\nChannels<\/strong>: Instagram, Youtube, TikTok
\nDeliverables & Timelines<\/strong>: 5 IG Stories & 5 IN Posts, post once a week for 5 weeks<\/p>\n
\nBudget<\/strong>:\u00a0$50K<\/span>
\nDeadlines<\/strong>:\u00a0March 1, 2021<\/span><\/p>\n
\nContent Review Process (if applicable)
\nPayment (if applicable):\u00a0<\/strong>Send invoice on the first of every month to hello@brandx.com<\/span><\/p>\nCampaign Deliverables (guideline and tips)<\/h2>\n
\nA..Content Review: February 1, 2021
\nB. Final Review: March 1, 2021<\/p>\n
\nA. 1 IG Story showing a day in the life of a female solo traveler wearing Brand X with 3 \u201cstops\u201d, i.e. going o a museum, traveling on a train, going to a concert, etc
\nB. Each stop should include Brand X but with a different style (i.e. BrandX with heels, with sneakers, with boots, etc.)<\/p>\n
\n<\/strong>We want to show that BrandX lets you #doyou. Think of the activities that bring you the most joy when traveling and how wearing BrandX (comfortable, stylish leggings) enables you to do these activities and more.<\/span><\/p>\n
\nKey messages:
\n\u00b7 Brand X uses the highest quality materials for top comfort
\n\u00b7 Stylish and comfortable, no matter where you are
\n\u00b7 Let\u2019s me #done
\nBrand tag & hashtag
\n@brandX, #doyou, #beyou, #travel4life #brandx
\nLinks to use:\u00a0www.brandx.com<\/span><\/p>\n
\nProvide examples of images that you\u2019re looking for in terms of style, tone, resolution, etc.<\/p>\nInfluencer Do\u2019s and Don\u2019ts<\/h2>\n
\nDo submit your content for review on the date included
\nDo position the logo according to brand guidelines
\nDo include the #ad #sponsored hashtag in your post<\/p>\n
\nDon\u2019t include pictures\/references to alcohol or drugs
\nDon\u2019t use profanity or criticize BrandX
\nDon\u2019t compare Brand X to any competitors
\nDon\u2019t incorporate any other sponsored posts<\/p>\nPoint of Contact<\/h2>\n