{"id":809,"date":"2022-03-16T12:21:50","date_gmt":"2022-03-16T12:21:50","guid":{"rendered":"https:\/\/bigbobchang.com\/?p=809"},"modified":"2022-09-06T05:35:42","modified_gmt":"2022-09-06T05:35:42","slug":"bnpl-affiliate-marketing","status":"publish","type":"post","link":"https:\/\/bigbobchang.com\/zh\/bnpl-affiliate-marketing\/","title":{"rendered":"\u5148\u4e70\u540e\u4ed8\u548c\u8054\u76df\u8425\u9500"},"content":{"rendered":"<p>Apple \u8fd1\u65e5\u53d1\u5e03\u4e86\u65b0\u54c1\u3002<br \/>\n\u5c0f\u5f20\u6ee1\u6000\u671f\u5f85\u5730\u5230\u5b98\u7f51\u67e5\u8be2\u76f8\u5173\u4fe1\u606f\u3002<\/p>\n<figure id=\"attachment_813\" aria-describedby=\"caption-attachment-813\" style=\"width: 1625px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-813\" src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/03\/Apple-example.png\" alt=\"Apple example\" width=\"1625\" height=\"802\" srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/03\/Apple-example.png 1625w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/03\/Apple-example-300x148.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/03\/Apple-example-1024x505.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/03\/Apple-example-768x379.png 768w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/03\/Apple-example-1536x758.png 1536w\" sizes=\"(max-width: 1625px) 100vw, 1625px\" \/><figcaption id=\"caption-attachment-813\" class=\"wp-caption-text\">Source: Apple \u5b98\u7f51<\/figcaption><\/figure>\n<p>\u770b\u7740\u8d2d\u7269\u8f66\u4eba\u6c11\u5e019799 \u7684\u4ef7\u683c\uff0c\u5c0f\u5f20\u8fdf\u7591\u4e86\u3002\u4e0d\u8fc7 RMB 408\/\u6708\u5438\u5f15\u4e86\u5c0f\u5f20\u7684\u76ee\u5149\u3002\u6bd4\u8f83\u4e86\u51e0\u5bb6\u5206\u671f\u4ed8\u6b3e\u670d\u52a1\uff0c\u5c0f\u5f20\u6109\u5feb\u5730\u4e0b\u4e86\u5355\uff0c\u7b49\u7740\u65b0\u624b\u673a\u53d1\u8d27\u3002<\/p>\n<figure id=\"attachment_818\" aria-describedby=\"caption-attachment-818\" style=\"width: 1886px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-818 size-full lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/03\/Boohoo-BNPL.png\" alt=\"Boohoo BNPL\" width=\"1886\" height=\"241\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/03\/Boohoo-BNPL.png 1886w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/03\/Boohoo-BNPL-300x38.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/03\/Boohoo-BNPL-1024x131.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/03\/Boohoo-BNPL-768x98.png 768w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/03\/Boohoo-BNPL-1536x196.png 1536w\" data-sizes=\"(max-width: 1886px) 100vw, 1886px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1886px; --smush-placeholder-aspect-ratio: 1886\/241;\" \/><figcaption id=\"caption-attachment-818\" class=\"wp-caption-text\">Source: Boohoo<\/figcaption><\/figure>\n<p>\u56fd\u5185\u51fa\u6d77\u7535\u5546\u7684\u7f51\u7ad9\u4ee5\u53ca\u6d77\u5916\u54c1\u724c\u7684\u7f51\u7ad9\u591a\u6570\u4e5f\u652f\u6301\u8fd9\u79cd\u5206\u671f\u4ed8\u6b3e\u7684\u65b9\u5f0f\u3002\u5982 SHEIN\u00a0 US \u652f\u6301 <a href=\"https:\/\/us.shein.com\/Klarna-a-1011.html\" target=\"_blank\" rel=\"noopener\">Klarna<\/a>,<a href=\"https:\/\/us.shein.com\/Afterpay-a-1015.html\" target=\"_blank\" rel=\"noopener\"> Afterpay<\/a>, <a href=\"https:\/\/us.shein.com\/Zip-a-1101.html\" target=\"_blank\" rel=\"noopener\">Zip<\/a>. Boohoo UK \u6bd4 SHEIN \u591a\u4e86LayBuy.<\/p>\n<p><!--more--><\/p>\n<h2>\u4ec0\u4e48\u662f BNPL<\/h2>\n<p>Buy Now Pay Later (BNPL)\uff0c \u5148\u4e70\u540e\u4ed8\uff0c\u5728\u6d77\u5916\u5341\u5206\u76db\u884c\u3002\u5982\u6fb3\u5927\u5229\u4e9a\u7684 Afterpay\u3001\u7f8e\u56fd\u672c\u571f\u4f01\u4e1a Affirm \u548c Seezle\u3001\u745e\u5178\u516c\u53f8 Klarna \u7b49\u3002<\/p>\n<p>\u901a\u8fc7\u8fd9\u4e9b\u91d1\u878d\u79d1\u6280\u516c\u53f8 (Fintech) \u7684\u670d\u52a1\uff0c\u7528\u6237\u5728\u8d2d\u4e70\u65f6\u53ef\u4ee5\u9009\u62e9\u5206\u671f\u4ed8\u6b3e\uff0c\u901a\u5e38\u6ca1\u6709\u5229\u606f\u3002\u800c\u7528\u6237\u4e0b\u5355\u6210\u529f\uff0cBNPL \u6e20\u9053\u4ed8\u5168\u6b3e\u7ed9\u5546\u5bb6\uff0c\u7528\u6237\u5206\u671f\u4ed8\u6b3e\u7ed9\u6e20\u9053\u3002\u4e0e\u4f20\u7edf\u7684\u4fe1\u7528\u5361\u76f8\u6bd4\uff0c\u7528\u6237\u4e0d\u9700\u8981\u63a5\u53d7\u4e25\u683c\u7684\u4fe1\u7528\u8c03\u67e5\uff0c\u95e8\u69db\u66f4\u4f4e\u3002<\/p>\n<h2>\u4e3a\u4ec0\u4e48\u5173\u6ce8 BNPL<\/h2>\n<h3>BNPL \u76f8\u5173\u6570\u636e<\/h3>\n<p>\u636e FIS \u65d7\u4e0b <a href=\"https:\/\/www.fisglobal.com\/en\/insights\/merchant-solutions-worldpay\/article\/is-buy-now-pay-later-bnpl-right-for-your-business\" target=\"_blank\" rel=\"noopener\">Worldpay \u7684\u62a5\u544a<\/a>\uff0c2020 \u5e74 BNPL \u5360\u5168\u7403\u7535\u5b50\u5546\u52a1\u4ea4\u6613\uff08\u603b\u989d\u4e3a 4.6 \u4e07\u4ebf\u7f8e\u5143\uff09\u76842.1%\u3002\u9884\u8ba1\u5230 2024 \u5e74\u8fd9\u4e00\u6570\u5b57\u5c06\u7ffb\u500d\u81f34.2%\u3002<\/p>\n<figure id=\"attachment_826\" aria-describedby=\"caption-attachment-826\" style=\"width: 912px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-826 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/03\/payment-methods.png\" alt=\"payment methods\" width=\"912\" height=\"624\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/03\/payment-methods.png 912w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/03\/payment-methods-300x205.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/03\/payment-methods-768x525.png 768w\" data-sizes=\"(max-width: 912px) 100vw, 912px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 912px; --smush-placeholder-aspect-ratio: 912\/624;\" \/><figcaption id=\"caption-attachment-826\" class=\"wp-caption-text\">Source: WSJ<\/figcaption><\/figure>\n<p>CB Insights \u7684\u6570\u636e\u4e5f\u663e\u793a\uff0c\u7f8e\u56fd\u4eba\u57282020 \u5e74\u4f7f\u7528 BNPL \u7684\u82b1\u8d39\u4f30\u8ba1\u4e3a 200 \u4ebf\u81f3 250 \u4ebf\u7f8e\u5143\u3002<\/p>\n<p>\u82f1\u56fd <a href=\"https:\/\/www.ft.com\/content\/89fc33b7-4029-4ca4-82c1-04065d84fe31\" target=\"_blank\" rel=\"noopener\">Financial Conduct Authority<\/a> \u900f\u9732, \u8be5\u884c\u4e1a\u53bb\u5e74\u5728\u75ab\u60c5\u671f\u95f4\u7ffb\u4e86\u4e24\u756a\uff0c\u8fbe\u5230 27 \u4ebf\u82f1\u9551\uff0c\u7ea6\u5360\u82f1\u56fd\u6574\u4e2a\u4fe1\u8d37\u5e02\u573a\u7684 1%\uff0c\u6709\u8d85\u8fc7 500\u4e07\u6d3b\u8dc3\u7528\u6237\uff0c\u5176\u4e2d\u56db\u5206\u4e4b\u4e09\u7684\u4eba\u5e74\u9f84\u572818\u81f336\u5c81\u4e4b\u95f4\u3002<\/p>\n<h3>BNPL \u4e3b\u8981\u73a9\u5bb6<\/h3>\n<figure id=\"attachment_820\" aria-describedby=\"caption-attachment-820\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-820 size-full lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/03\/BNPL-Market-Map-v4-1024x768-1.png\" alt=\"BNPL Market-Map\" width=\"1024\" height=\"768\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/03\/BNPL-Market-Map-v4-1024x768-1.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/03\/BNPL-Market-Map-v4-1024x768-1-300x225.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/03\/BNPL-Market-Map-v4-1024x768-1-768x576.png 768w\" data-sizes=\"(max-width: 1024px) 100vw, 1024px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/768;\" \/><figcaption id=\"caption-attachment-820\" class=\"wp-caption-text\">Source: CB Insights<\/figcaption><\/figure>\n<p>\u968f\u7740 BNPL \u7684\u76db\u884c\uff0c\u7279\u522b\u5728\u5e74\u8f7b\u7fa4\u4f53\u4e2d\uff0c\u75ab\u60c5\u5bf9\u7ebf\u4e0a\u6d88\u8d39\u53c8\u8d77\u5230\u50ac\u5316\u4f5c\u7528\uff0cBNPL \u76f8\u5173\u7684\u521b\u65b0\u516c\u53f8\u53d7\u5230\u8d44\u672c\u8ffd\u6367\uff0c\u4f20\u7edf\u4f01\u4e1a\u4e5f\u7ade\u76f8\u5e03\u5c40\u76f8\u5173\u4e1a\u52a1\u3002<\/p>\n<ul>\n<li>Square \u65a5\u8d44 290 \u4ebf\u7f8e\u5143\u6536\u8d2d Afterpay. (<a href=\"https:\/\/www.ft.com\/content\/ae39054c-4079-4951-88fd-0b8b54653a9a\" target=\"_blank\" rel=\"noopener\">FT<\/a>)<\/li>\n<li>SoftBank \u7684\u6295\u8d44\u4f7f\u5f97 Klarna \u7684\u4f30\u503c\u5728\u77ed\u77ed\u4e09\u4e2a\u6708\u5185\u63d0\u9ad8\u4e8650%\uff0c\u8fbe\u5230 456 \u4ebf\u7f8e\u5143\u3002(<a href=\"https:\/\/www.ft.com\/content\/9f73b352-723f-471b-b098-5f090279b5bb\" target=\"_blank\" rel=\"noopener\">FT<\/a>)<\/li>\n<li>PayPal \u5ba3\u5e03 27 \u4ebf\u7f8e\u5143\u6536\u8d2d\u65e5\u672c BNPL \u521d\u521b\u516c\u53f8 Paidy. (<a href=\"https:\/\/techcrunch.com\/2021\/09\/08\/paypal-acquires-japans-paidy-for-2-7b-to-crack-the-buy-now-pay-later-market-in-asia\/\" target=\"_blank\" rel=\"noopener\">TechCrunch<\/a>) PayPal \u4e5f\u63a8\u51fa\u4e86\u81ea\u5df1\u7684\u5206\u671f\u4ed8\u6b3e\u670d\u52a1 <a href=\"https:\/\/www.paypal.com\/us\/digital-wallet\/ways-to-pay\/buy-now-pay-later\" target=\"_blank\" rel=\"noopener\">Pay in 4<\/a>.<\/li>\n<li>Apple \u4e5f\u8ba1\u5212\u4e0e \u00a0Goldman \u5408\u4f5c\u63a8\u51fa\u76f8\u5173\u670d\u52a1\u3002(<a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2021-07-13\/apple-goldman-plan-buy-now-pay-later-service-to-rival-paypal\" target=\"_blank\" rel=\"noopener\">Bloomberg<\/a>)<\/li>\n<li>\u4e07\u4e8b\u8fbe2021 \u5e74 9 \u6708\u5ba3\u5e03\u9762\u5411\u7f8e\u56fd\u3001\u6fb3\u5927\u5229\u4e9a\u548c\u82f1\u56fd\u5e02\u573a\u63d0\u4f9b \u201cMastercard Installments\u201d\u3002<\/li>\n<\/ul>\n<p>\u56fd\u5185\u5de8\u5934\u4e5f\u5bf9\u8fd9\u4e9b Fintech \u6295\u53bb\u4e86\u6a44\u6984\u679d\u30022020 \u5e743 \u6708\uff0c\u8682\u8681\u91d1\u670d\u4e70\u4e0b Klarna \u7684\u5c11\u6570\u80a1\u6743\uff1b 2020 \u5e74 5 \u6708\uff0c\u817e\u8baf\u63a7\u80a1\u8868\u793a\uff0c\u5df2\u6536\u8d2dAfterpay 5% \u7684\u80a1\u4efd\u3002<\/p>\n<p>\u9762\u5bf9\u8fd9\u80a1\u70ed\u6f6e\uff0c\u5404\u56fd\u76d1\u7ba1\u90e8\u95e8\u5f00\u59cb\u5173\u6ce8 Fintech \u516c\u53f8\u4e1a\u52a1\u5e26\u6765\u7684\u91d1\u878d\u98ce\u9669\u95ee\u9898\u3002<\/p>\n<p>\u53bb\u5e7412\u6708\uff0c\u7f8e\u56fd\u6d88\u8d39\u8005\u91d1\u878d\u4fdd\u62a4\u5c40(Consumer Financial Protection Bureau) <a href=\"https:\/\/www.ft.com\/content\/f51df6dc-9490-4bc9-ade1-d267f8d7f7bf\" target=\"_blank\" rel=\"noopener\">\u547d\u4ee4<\/a> Klarna, Affirm, Afterpay, Zip \u4ee5\u53ca PayPal \u63d0\u4f9b\u6709\u5173\u5176\u5546\u4e1a\u884c\u4e3a\u7684\u4fe1\u606f\uff0c\u7406\u7531\u662f\u5305\u62ec\u503a\u52a1\u79ef\u7d2f\u548c\u76d1\u7ba1\u5957\u5229\u3002<\/p>\n<p>\u82f1\u56fd\u91d1\u878d\u76d1\u7ba1\u5c40 (FCA) \u7684 Christopher Woolard <a href=\"https:\/\/www.ft.com\/content\/cf93cd47-21cb-4de3-b201-41f150f5a0e0\" target=\"_blank\" rel=\"noopener\">\u8868\u793a<\/a>\uff1a&#8221;\u8feb\u5207\u9700\u8981\u5c06BNPL \u7eb3\u5165\u76d1\u7ba1\uff0c\u4ee5\u4fdd\u62a4\u6d88\u8d39\u8005\uff1b\u786e\u4fdd\u63d0\u4f9b\u53ef\u9760\u7684\u503a\u52a1\u5efa\u8bae\uff0c\u4ee5\u5e2e\u52a9\u6240\u6709\u53ef\u80fd\u9700\u8981\u7684\u4eba\uff1b\u4fdd\u6301\u5bf9\u75ab\u60c5\u7684\u6301\u7eed\u76d1\u7ba1\u53cd\u5e94\u3002\u201d<\/p>\n<h3>BNPL \u5bf9\u5546\u5bb6\u7684\u76ca\u5904<\/h3>\n<p>\u5bf9\u4e8e\u6d88\u8d39\u8005\u800c\u8a00\uff0c BNPL \u65e0\u9700\u652f\u4ed8\u5229\u606f\uff0c\u4e14\u65e0\u4e25\u683c\u7684\u4fe1\u7528\u5ba1\u6838\u3002\u4e0d\u8fc7\u8bb8\u591a\u7528\u6237\u5e76\u6ca1\u6709\u610f\u8bc6\u5230\u4ed6\u4eec\u6b63\u5728\u627f\u62c5\u503a\u52a1\uff0c\u4e5f\u6ca1\u6709\u8003\u8651\u9519\u8fc7\u4ed8\u6b3e\u7684\u60c5\u51b5\u3002Credit Karma <a href=\"https:\/\/www.reuters.com\/technology\/buy-now-pay-later-surges-third-us-users-fall-behind-payments-2021-09-09\/\" target=\"_blank\" rel=\"noopener\">\u7814\u7a76<\/a>\u8868\u660e\uff0c\u4e09\u5206\u4e4b\u4e00\u4f7f\u7528 BNPL \u670d\u52a1\u7684\u7f8e\u56fd\u6d88\u8d39\u8005\u5df2\u7ecf\u62d6\u6b20\u4e00\u6b21\u6216\u591a\u6b21\u4ed8\u6b3e\u3002<\/p>\n<figure id=\"attachment_827\" aria-describedby=\"caption-attachment-827\" style=\"width: 700px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-827 size-full lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/03\/reasons-why-us-consumers-use-BNPL-services-1.jpeg\" alt=\"reasons-why-us-consumers-use-BNPL-services-1\" width=\"700\" height=\"509\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/03\/reasons-why-us-consumers-use-BNPL-services-1.jpeg 700w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/03\/reasons-why-us-consumers-use-BNPL-services-1-300x218.jpeg 300w\" data-sizes=\"(max-width: 700px) 100vw, 700px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 700px; --smush-placeholder-aspect-ratio: 700\/509;\" \/><figcaption id=\"caption-attachment-827\" class=\"wp-caption-text\">Source: eMarketer<\/figcaption><\/figure>\n<p>\u5bf9\u4e8e\u5546\u5bb6\u6765\u8bf4\uff0c BNPL \u8fd9\u79cd\u652f\u4ed8\u65b9\u5f0f\u53ef\u4ee5\u63d0\u9ad8\u7f51\u7ad9\u5ba2\u5355\u4ef7\u548c\u8f6c\u5316\u7387\u3002\u4e0d\u8fc7\u5546\u5bb6\u652f\u4ed8\u7ed9 BNPL \u516c\u53f8\u7684\u8d39\u7528\u6bd4\u4fe1\u7528\u5361\u8981\u9ad8\u3002<\/p>\n<p>Affirm \u7684\u5408\u4f5c\u5546\u5bb6\u5305\u62ec Walmart, Peloton, DJI \u7b49\uff0cKlarna \u4e0e Macy,\u00a0 Lululemon \u5747\u6709\u5408\u4f5c\u3002\u8fd9\u4e9b BNPL\u00a0 \u516c\u53f8\u5747\u6709\u7b2c\u4e09\u65b9\u5e73\u53f0\u5982 Shopify, Woocommerce, Bigcommerce, Mangeto \u7b49\u90fd\u80fd\u5feb\u6377\u63a5\u5165\u3002<\/p>\n<p>\u6839\u636e\u00a0 Business Insider \u7684<a href=\"https:\/\/www.businessinsider.com\/buy-now-pay-later-affirm-afterpay-klarna-splitit-merchants-spending-2020-4\" target=\"_blank\" rel=\"noopener\">\u6587\u7ae0<\/a>\uff0c<\/p>\n<ul>\n<li>Splitit has seen a 78% increase in cart conversion and a 20% increase in order value.<\/li>\n<li>AfterPay partners see a 22% increase in conversion and a 20% to 30% increase in average order value.<\/li>\n<li>Affirm says it increases average order values by 85%, according to its website.<\/li>\n<li>Klarna says it has seen a 45% increase in order values for its installment product.<\/li>\n<\/ul>\n<p>\u603b\u4f53\u4e0a\uff0c\u7535\u5b50\u3001\u670d\u88c5\u3001\u5bb6\u5c45\u4e5f\u662f BNPL \u7528\u6237\u8d2d\u4e70\u7684\u4e3b\u8981\u54c1\u7c7b\u3002<\/p>\n<figure id=\"attachment_828\" aria-describedby=\"caption-attachment-828\" style=\"width: 914px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-828 size-full lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/03\/BNPL-\u7c7b\u76ee.png\" alt=\"BNPL \u7c7b\u76ee\" width=\"914\" height=\"564\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/03\/BNPL-\u7c7b\u76ee.png 914w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/03\/BNPL-\u7c7b\u76ee-300x185.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/03\/BNPL-\u7c7b\u76ee-768x474.png 768w\" data-sizes=\"(max-width: 914px) 100vw, 914px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 914px; --smush-placeholder-aspect-ratio: 914\/564;\" \/><figcaption id=\"caption-attachment-828\" class=\"wp-caption-text\">Source: CB Insights<\/figcaption><\/figure>\n<h2>\u5982\u4f55\u4e0e\u00a0 BNPL \u5408\u4f5c?<\/h2>\n<p>\u4ee5 Affirm \u4e3a\u4f8b\uff0c\u4e00\u79cd\u662f\u4ee5\u4ed8\u6b3e\u6a21\u5f0f\u63a5\u5165BNPL\u6e20\u9053\uff0c\u5546\u5bb6\u5728\u7f51\u7ad9\u8bf4\u660e BNPL \u7684\u8fd0\u4f5c\u65b9\u5f0f\uff1b\u53e6\u5916\u4e00\u79cd\u662f\u901a\u8fc7\u8054\u76df\u5408\u4f5c\uff0c\u65e0\u9700\u6280\u672f\u63a5\u5165\uff0c\u57fa\u672c\u8981\u6c42 6% + \u7684\u4f63\u91d1\uff0c\u5546\u5bb6\u53ef\u4ee5\u8d2d\u4e70\u4ed8\u8d39\u5c55\u4f4d\u3002<\/p>\n<figure id=\"attachment_830\" aria-describedby=\"caption-attachment-830\" style=\"width: 882px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-830 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/03\/Affirm-partnership.png\" alt=\"Affirm partnership\" width=\"882\" height=\"658\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/03\/Affirm-partnership.png 882w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/03\/Affirm-partnership-300x224.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/03\/Affirm-partnership-768x573.png 768w\" data-sizes=\"(max-width: 882px) 100vw, 882px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 882px; --smush-placeholder-aspect-ratio: 882\/658;\" \/><figcaption id=\"caption-attachment-830\" class=\"wp-caption-text\">Source: Awin<\/figcaption><\/figure>\n<p>\u90e8\u5206 BNPL \u8054\u76df\u5ba2\u8981\u6c42\u3002<\/p>\n<ul>\n<li><strong>Klarna Inc.\u00a0 <\/strong>\u5730\u533a\uff1aEU\u00a0 &amp; North America, \u8981\u6c42: 8% &#8211; 10% CPA\uff0cMin $150 AOV<\/li>\n<li><strong>Sezzle Inc. <\/strong>\u5730\u533a\uff1aCA, \u8981\u6c42:\u00a0 No special requirements<\/li>\n<li><strong>Affirm Inc. <\/strong>\u5730\u533a\uff1aUS, \u8981\u6c42: 6% min comm, 10% for apparel\/low AOV brand<\/li>\n<\/ul>\n<p>\u4e3b\u6d41\u7684<a href=\"https:\/\/bigbobchang.com\/affiliate-network\/\" target=\"_blank\" rel=\"noopener\">\u8054\u76df\u5e73\u53f0<\/a>\u5982 <a href=\"https:\/\/junction.cj.com\/article\/buy-now-pay-later-publishers-transform-online-payment-models\" target=\"_blank\" rel=\"noopener\">CJ<\/a>\uff0c<a href=\"https:\/\/blog.rakutenadvertising.com\/marketing-strategies\/buy-now-pay-later\/\" target=\"_blank\" rel=\"noopener\">Rakuten<\/a> \u4ee5\u53ca SaaS \u5982 <a href=\"https:\/\/impact.com\/partnerships\/buy-now-pay-later-how-affirm-is-disrupting-the-retail-credit-world\" target=\"_blank\" rel=\"noopener\">Impact<\/a> \u5728\u5176\u535a\u5ba2\u5747\u4ecb\u7ecd\u4e86 BNPL \u7684\u4e1a\u52a1\u5f62\u5f0f\u3002BNPL \u4ee5\u53ca\u5176\u4ed6\u7c7b\u578b\u7684 Fintech \u8d44\u6e90\u6781\u5927\u5730\u4e30\u5bcc\u4e86\u8054\u76df\u5ba2\u7c7b\u578b\uff0c\u7b97\u662f\u8054\u76df\u8425\u9500\u521b\u65b0\u7684\u5178\u578b\u4ee3\u8868\u3002<\/p>\n<h2>Klarna \u4e1a\u52a1\u4ecb\u7ecd\u548c\u5408\u4f5c<\/h2>\n<p>\u63a5\u4e0b\u6765\u6211\u4eec\u4ee5 Klarna \u4e3a\u4f8b\u8be6\u7ec6\u4ecb\u7ecd\u5982\u4f55\u901a\u8fc7<a href=\"https:\/\/bigbobchang.com\/affiliate-marketing-guide\/\" target=\"_blank\" rel=\"noopener\">\u8054\u76df\u8425\u9500<\/a>\u548c BNPL \u6e20\u9053 \u5c55\u5f00\u5408\u4f5c\u3002<\/p>\n<h3>Klarna \u516c\u53f8<\/h3>\n<figure id=\"attachment_831\" aria-describedby=\"caption-attachment-831\" style=\"width: 1277px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-831 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/03\/player-BNPL.png\" alt=\"player BNPL\" width=\"1277\" height=\"597\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/03\/player-BNPL.png 1277w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/03\/player-BNPL-300x140.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/03\/player-BNPL-1024x479.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/03\/player-BNPL-768x359.png 768w\" data-sizes=\"(max-width: 1277px) 100vw, 1277px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1277px; --smush-placeholder-aspect-ratio: 1277\/597;\" \/><figcaption id=\"caption-attachment-831\" class=\"wp-caption-text\">Source: Fincog<\/figcaption><\/figure>\n<p>Klarna \u603b\u90e8\u4f4d\u4e8e\u745e\u5178\u65af\u5fb7\u54e5\u5c14\u6469\uff0c2005 \u5e74\u7531Sebastian Siemiatkowski, Niklas Adalberth \u548c Victor jacobson \u521b\u7acb\u3002<\/p>\n<p>2021\u5e74 Klarna \u4f30\u503c\u8fbe\u5230<a href=\"https:\/\/www.bloomberg.com\/news\/features\/2022-02-09\/there-are-now-1-000-unicorn-private-company-startups-worth-1-billion-or-more\" target=\"_blank\" rel=\"noopener\"> 460 \u4ebf\u7f8e\u5143<\/a>\uff0c\u6210\u4e3a\u53bb\u5e74\u4f30\u503c\u589e\u5e45\u6700\u5927\u7684\u521d\u521b\u516c\u53f8\u4e4b\u4e00\uff0c\u4e5f\u662f\u6b27\u6d32\u6700\u5927\u7684\u72ec\u89d2\u517d\u516c\u53f8\u3002<\/p>\n<figure id=\"attachment_832\" aria-describedby=\"caption-attachment-832\" style=\"width: 978px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-832 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/03\/Klarna.png\" alt=\"Klarna\" width=\"978\" height=\"691\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/03\/Klarna.png 978w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/03\/Klarna-300x212.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/03\/Klarna-768x543.png 768w\" data-sizes=\"(max-width: 978px) 100vw, 978px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 978px; --smush-placeholder-aspect-ratio: 978\/691;\" \/><figcaption id=\"caption-attachment-832\" class=\"wp-caption-text\">Source: Bloomberg<\/figcaption><\/figure>\n<p>2020 \u5e74\uff0cKlarna \u7684\u6536\u5165\u8d85\u8fc710 \u4ebf\u7f8e\u5143\u30029\u6708\uff0cKlarna \u5728\u4e2d\u56fd\u5f00\u8bbe\u4e86\u529e\u516c\u5ba4\uff0c\u4e3b\u8981\u670d\u52a1\u4e2d\u56fd\u51fa\u6d77\u5546\u5bb6\u3002<\/p>\n<p>2020 \u5e7412\u6708\uff0cAdvertising Standards Agency\u00a0<a href=\"https:\/\/www.ft.com\/content\/8ff87375-476b-4322-bc33-a483a471b8fc\" target=\"_blank\" rel=\"noopener\"> \u7981\u6b62\u4e86<\/a> Klarna \u7684\u51e0\u4e2a\u5e7f\u544a\uff0c\u7406\u7531\u662f\u5b83\u4eec &#8220;\u4e0d\u8d1f\u8d23\u4efb\u5730\u9f13\u52b1\u4f7f\u7528\u4fe1\u8d37\u6765\u6539\u5584\u4eba\u4eec\u7684\u60c5\u7eea&#8221;\uff0c\u5e76\u51fa\u53f0\u4e86\u6307\u5bfc\u65b9\u9488\uff0c\u8981\u6c42\u6240\u6709\u4f9b\u5e94\u5546\u660e\u786e BNPL \u662f\u4e00\u79cd\u503a\u52a1\u3002<\/p>\n<p>2021\u5e74\uff0cKlarna \u5f00\u62d3\u4e866\u4e2a\u65b0\u5e02\u573a\uff0c\u5305\u62ec\u65b0\u897f\u5170\u3001\u6cd5\u56fd\u3001\u5fb7\u56fd\u3001\u897f\u73ed\u7259\u7b49\u3002<\/p>\n<p>\u4ece Klarna \u5bf9\u591a\u5bb6\u516c\u53f8\u7684<a href=\"https:\/\/www.whitesight.net\/post\/klarna-s-superapp-strategy\" target=\"_blank\" rel=\"noopener\">\u6536\u8d2d<\/a>\u6765\u770b\uff0c\u5176\u65e8\u5728\u6253\u9020\u4e00\u4e2a\u8d85\u7ea7 App. \u5176\u4e2d\u5305\u62ec\u6bd4\u4ef7\u7f51\u7ad9 PriceRunner, Coupon \u7ad9 Piggy, \u7ea2\u4eba\u8425\u9500\u8f6f\u4ef6 APPRL.<\/p>\n<figure id=\"attachment_833\" aria-describedby=\"caption-attachment-833\" style=\"width: 1335px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-833 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/03\/Klarna-\u6536\u8d2d.jpg\" alt=\"Klarna \u6536\u8d2d\" width=\"1335\" height=\"1536\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/03\/Klarna-\u6536\u8d2d.jpg 1335w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/03\/Klarna-\u6536\u8d2d-261x300.jpg 261w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/03\/Klarna-\u6536\u8d2d-890x1024.jpg 890w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/03\/Klarna-\u6536\u8d2d-768x884.jpg 768w\" data-sizes=\"(max-width: 1335px) 100vw, 1335px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1335px; --smush-placeholder-aspect-ratio: 1335\/1536;\" \/><figcaption id=\"caption-attachment-833\" class=\"wp-caption-text\">Source: WhiteSight<\/figcaption><\/figure>\n<h3>Klarna \u6570\u636e\u4e00\u89c8<\/h3>\n<p>Klarna \u7684 Media Kit \u663e\u793a\uff0c\u5176\u5408\u4f5c\u7684\u5546\u5bb6\u591a\u8fbe 200K, App \u4e0b\u8f7d\u91cf\u9ad8\u8fbe 28M, \u62e5\u6709 90M \u7528\u6237\uff0c \u6bcf\u5929\u6709 1M \u7684\u8ba2\u5355\u91cf\u3002<\/p>\n<figure id=\"attachment_835\" aria-describedby=\"caption-attachment-835\" style=\"width: 1151px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-835 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/03\/Klarna-media-kit1.png\" alt=\"Klarna media kit1\" width=\"1151\" height=\"615\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/03\/Klarna-media-kit1.png 1151w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/03\/Klarna-media-kit1-300x160.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/03\/Klarna-media-kit1-1024x547.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/03\/Klarna-media-kit1-768x410.png 768w\" data-sizes=\"(max-width: 1151px) 100vw, 1151px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1151px; --smush-placeholder-aspect-ratio: 1151\/615;\" \/><figcaption id=\"caption-attachment-835\" class=\"wp-caption-text\">Source: Klarna<\/figcaption><\/figure>\n<p>\u5728\u7f8e\u56fd\uff0c Klarna App \u6709 10M \u4e0b\u8f7d\u91cf\u4ee5\u53ca\u00a0 3.5M \u7684\u6708\u6d3b\u8dc3\u7528\u6237\u3002<\/p>\n<figure id=\"attachment_836\" aria-describedby=\"caption-attachment-836\" style=\"width: 1151px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-836 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/03\/Klarna-media-kit-US.png\" alt=\"Klarna media kit US\" width=\"1151\" height=\"628\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/03\/Klarna-media-kit-US.png 1151w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/03\/Klarna-media-kit-US-300x164.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/03\/Klarna-media-kit-US-1024x559.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/03\/Klarna-media-kit-US-768x419.png 768w\" data-sizes=\"(max-width: 1151px) 100vw, 1151px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1151px; --smush-placeholder-aspect-ratio: 1151\/628;\" \/><figcaption id=\"caption-attachment-836\" class=\"wp-caption-text\">Source: Klarna<\/figcaption><\/figure>\n<h3>Klarna \u5408\u4f5c\u5f62\u5f0f<\/h3>\n<p>\u548c\u4e0a\u6587\u63d0\u5230\u7684 Affirm \u4e00\u6837\uff0c Klarna \u53ef\u4ee5\u4f5c\u4e3a\u4e00\u79cd\u652f\u4ed8\u65b9\u5f0f\u63a5\u5165\uff0c\u4e5f\u53ef\u4ee5\u901a\u8fc7\u8054\u76df\u8425\u9500\u5408\u4f5c\u3002\u4e24\u8005\u90fd\u53ef\u4ee5\u63d0\u5347\u5546\u5bb6\u9500\u552e\u989d\u3002<\/p>\n<figure id=\"attachment_837\" aria-describedby=\"caption-attachment-837\" style=\"width: 888px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-837 size-full lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/03\/04.png\" alt=\"Klarna partner\" width=\"888\" height=\"464\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/03\/04.png 888w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/03\/04-300x157.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/03\/04-768x401.png 768w\" data-sizes=\"(max-width: 888px) 100vw, 888px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 888px; --smush-placeholder-aspect-ratio: 888\/464;\" \/><figcaption id=\"caption-attachment-837\" class=\"wp-caption-text\">Source: Klarna<\/figcaption><\/figure>\n<p><strong>Klarna \u8054\u76df\u5408\u4f5c<\/strong><\/p>\n<p>Klarna \u6709\u5927\u91cf\u7528\u6237\uff0c\u5982\u4f55\u8fdb\u884c\u6d41\u91cf\u53d8\u73b0\uff1f<\/p>\n<p>\u8054\u76df\u8425\u9500\u662f\u4e0d\u9519\u9009\u62e9\u3002\u4e00\u65b9\u9762\u52a0\u5165\u8054\u76df\u5e73\u53f0\u53ef\u4ee5\u63a5\u89e6\u6d77\u91cf\u5546\u5bb6\uff0c\u62d3\u5c55\u5546\u5bb6\u8d44\u6e90\uff1b\u53e6\u5916\u4e00\u65b9\u9762\uff0c \u9664\u4e86\u4f5c\u4e3a\u4e00\u79cd\u652f\u4ed8\u65b9\u5f0f\uff0cKlarna \u4e5f\u53ef\u4ee5\u4f5c\u4e3a\u4e00\u4e2a\u6d41\u91cf\u5165\u53e3\uff0c\u9488\u5bf9\u5546\u5bb6\u7684\u4e0d\u540c\u8425\u9500\u76ee\u6807\uff0c\u4e3a\u5176\u63d0\u4f9b\u76f8\u5e94\u7684\u89e3\u51b3\u65b9\u6848\u3002<\/p>\n<p>Awin \u6570\u636e\u663e\u793a\uff0cKlarna \u7684\u7528\u6237\u4e2d\uff0c\u5973\u6027\u5360\u6bd4 60%\uff0c \u5e74\u9f84\u5728 25-44 \u4e4b\u95f4\u3002\u70ed\u5356\u54c1\u7c7b\u6709\u670d\u88c5\u3001\u5bb6\u5c45\u3001\u7535\u5b50\u3001\u7f8e\u5986\u7b49\u3002Klarna 2020 \u5e74 2 \u6708 \u52a0\u5165 CJ \u5e73\u53f0\uff0c\u5df2\u6210\u4e3a\u5934\u90e8\u8054\u76df\u5ba2\uff0c\u53d8\u73b0\u80fd\u529b\u8bc4\u5206\u8fbe\u5230\u6700\u9ad8\u3002<\/p>\n<p>Klarna \u63d0\u4f9b\u7684\u5408\u4f5c\u66dd\u5149\u6709<\/p>\n<figure id=\"attachment_842\" aria-describedby=\"caption-attachment-842\" style=\"width: 1645px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-842 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/03\/Klarna-exposure.png\" alt=\"Klarna exposure\" width=\"1645\" height=\"856\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/03\/Klarna-exposure.png 1645w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/03\/Klarna-exposure-300x156.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/03\/Klarna-exposure-1024x533.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/03\/Klarna-exposure-768x400.png 768w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/03\/Klarna-exposure-1536x799.png 1536w\" data-sizes=\"(max-width: 1645px) 100vw, 1645px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1645px; --smush-placeholder-aspect-ratio: 1645\/856;\" \/><figcaption id=\"caption-attachment-842\" class=\"wp-caption-text\">Source: Klarna<\/figcaption><\/figure>\n<ul>\n<li>Curated Content<\/li>\n<li>Feature Store &amp; Search<\/li>\n<li>Sponsored Ads<\/li>\n<li>Deals<\/li>\n<li>Email<\/li>\n<li>Dedicated Article<\/li>\n<li>Vibe Rewards<\/li>\n<li>Push Notification<\/li>\n<li>In-App Message<\/li>\n<\/ul>\n<blockquote><p><span class=\"fontstyle0\">Why affiliate relationships?<br \/>\nOur partnership allows us to continue to invest in you and your brand: Marketing, Technology, Customer Service, User Acquisition.\u2014\u2014Klarna<\/span><\/p><\/blockquote>\n<h2>\u603b\u7ed3<\/h2>\n<p>\u672c\u6587\u7b80\u5355\u4ecb\u7ecd\u4e86 BNPL \u8fd9\u79cd\u652f\u4ed8\u65b9\u5f0f\uff0c\u5e76\u4ee5 Klarna \u4e3a\u4f8b\uff0c\u8bf4\u660e\u5546\u5bb6\u5982\u4f55\u548c BNPL \u7c7b\u578b\u8d44\u6e90\u8fdb\u884c\u5408\u4f5c\u3002\u79d1\u6280\u5728\u53d8\uff0c\u6d88\u8d39\u8005\u884c\u4e3a\u4e5f\u5728\u53d8\uff0c\u5546\u5bb6\u7684\u8425\u9500\u4f20\u64ad\u4e5f\u968f\u4e4b\u6539\u53d8\u3002<a href=\"https:\/\/bigbobchang.com\/affiliate-marketing-in-china\/\">\u56fd\u5185\u8054\u76df\u8425\u9500<\/a>\u5e76\u672a\u50cf<a href=\"https:\/\/bigbobchang.com\/influencer-marketing-guide\/\">\u7ea2\u4eba\u8425\u9500<\/a>\u4e00\u6837\u4e3a\u5546\u5bb6\u6240\u77e5\u9053\u3002BNPL \u7684\u8d44\u6e90\u4e5f\u53ef\u4ee5\u901a\u8fc7\u8054\u76df\u8425\u9500\u7684\u5f62\u5f0f\u5408\u4f5c\u3002<\/p>\n<p>\u9664\u4e86 BNPL \u8fd9\u7c7b\u8054\u76df\u5ba2\u5916\uff0cFintech \u7c7b\u7684\u8d44\u6e90\u8fd8\u6709\u5f88\u591a\uff0c\u6bd4\u5982 Samsung Pay, \u63d0\u4f9b\u94f6\u884c\u670d\u52a1\u7684 Revolut, \u53ef\u4ee5\u8fd4\u73b0\u6bd4\u7279\u5e01\u7684 coinmiles \u7b49\u7b49\u3002<\/p>\n<p>\u5e0c\u671b\u8fd9\u7bc7\u6587\u7ae0\u80fd\u6709\u52a9\u4e8e\u4f60\u7b80\u5355\u4e86\u89e3 BNPL \u7684\u8d44\u6e90\u5408\u4f5c\u3002\u4e0b\u6b21 Apple \u53d1\u5e03\u65b0\u4ea7\u54c1\u65f6\uff0c\u4f60\u662f\u5426\u4f1a\u4f7f\u7528\u5206\u671f\u4ed8\u6b3e\u5462\uff1f<\/p>\n<p><strong>\u63a8\u8350\u9605\u8bfb<\/strong><\/p>\n<ul>\n<li>\u754c\u9762 | <a href=\"https:\/\/m.jiemian.com\/article\/6783330.html\" target=\"_blank\" rel=\"noopener\">\u5148\u4e70\u540e\u4ed8\u706b\u7206\u6d77\u5916\uff0c\u817e\u8baf\u3001\u8682\u8681\u5165\u5c40 <\/a><\/li>\n<li>\u8d22\u65b0\u5468\u520a |\u00a0 <a href=\"https:\/\/weekly.caixin.com\/2021-04-17\/101692544.html\" target=\"_blank\" rel=\"noopener\">\u7f8e\u56fd\u652f\u4ed8\u53d8\u9769\u8fdb\u884c\u65f6 <\/a><\/li>\n<li>CBInsights | <a href=\"https:\/\/www.cbinsights.com\/research\/report\/buy-now-pay-later-outlook\/\" target=\"_blank\" rel=\"noopener\">Disrupting The $8T Payment Card Business: The Outlook On \u2018Buy Now, Pay Later\u2019 <\/a><\/li>\n<li>Wordpay | <a href=\"http:\/\/offers.worldpayglobal.com\/rs\/850-JOA-856\/images\/GPR-2020.pdf\" target=\"_blank\" rel=\"noopener\">Worldpay\u2019s Global Payments Report 2020 <\/a><\/li>\n<li>cardknox | <a href=\"https:\/\/www.cardknox.com\/white-papers\/payments-industry-landscape\/\" target=\"_blank\" rel=\"noopener\">The Payments Industry Landscape: What Does It Look Like Today? <\/a><\/li>\n<li>WSJ |\u00a0<a href=\"https:\/\/www.wsj.com\/articles\/klarna-ceo-sebastian-siemiatkowski-home-11632400195?mod=Searchresults_pos6&amp;page=1\" target=\"_blank\" rel=\"noopener\"> Inside Klarna CEO Sebastian Siemiatkowski\u2019s Striking Home\u00a0<\/a><\/li>\n<li>Martech Record | <a href=\"https:\/\/www.martechrecord.com\/post\/bnpl-ethics-white-hat-or-black\" target=\"_blank\" rel=\"noopener\">BNPL Ethics: White Hat or Black?<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Apple \u8fd1\u65e5\u53d1\u5e03\u4e86\u65b0\u54c1\u3002 \u5c0f\u5f20\u6ee1\u6000\u671f\u5f85\u5730\u5230\u5b98\u7f51\u67e5\u8be2\u76f8\u5173\u4fe1\u606f\u3002 \u770b\u7740\u8d2d\u7269\u8f66\u4eba\u6c11\u5e019799 \u7684\u4ef7\u683c\uff0c\u5c0f\u5f20\u8fdf\u7591\u4e86\u3002\u4e0d\u8fc7 RMB 408\/\u6708\u5438\u5f15\u4e86\u5c0f\u5f20\u7684\u76ee\u5149\u3002\u6bd4\u8f83\u4e86\u51e0\u5bb6\u5206\u671f\u4ed8\u6b3e\u670d\u52a1\uff0c\u5c0f\u5f20\u6109\u5feb\u5730\u4e0b\u4e86\u5355\uff0c\u7b49\u7740\u65b0\u624b\u673a\u53d1\u8d27\u3002 \u56fd\u5185\u51fa\u6d77\u7535\u5546\u7684\u7f51\u7ad9\u4ee5\u53ca\u6d77\u5916\u54c1\u724c\u7684\u7f51\u7ad9\u591a\u6570\u4e5f\u652f\u6301\u8fd9\u79cd\u5206\u671f\u4ed8\u6b3e\u7684\u65b9\u5f0f\u3002\u5982 SHEIN\u00a0 US \u652f\u6301 Klarna, Afterpay, Zip. Boohoo UK \u6bd4 SHEIN \u591a\u4e86LayBuy.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[56,57,51],"class_list":["post-809","post","type-post","status-publish","format-standard","hentry","category-affiliate-marketing","tag-bnpl","tag-fintech","tag-publisher-spotlight"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u5148\u4e70\u540e\u4ed8\u548c\u8054\u76df\u8425\u9500 - BobzNotes<\/title>\n<meta name=\"description\" content=\"\u672c\u6587\u7b80\u5355\u4ecb\u7ecd\u4e86 BNPL \u8fd9\u79cd\u652f\u4ed8\u65b9\u5f0f\uff0c\u5e76\u4ee5 Klarna \u4e3a\u4f8b\uff0c\u8bf4\u660e\u5546\u5bb6\u5982\u4f55\u548c BNPL \u7c7b\u578b\u8d44\u6e90\u8fdb\u884c\u5408\u4f5c\u3002\u79d1\u6280\u5728\u53d8\uff0c\u6d88\u8d39\u8005\u884c\u4e3a\u4e5f\u5728\u53d8\uff0c\u5546\u5bb6\u7684\u8425\u9500\u4f20\u64ad\u4e5f\u968f\u4e4b\u6539\u53d8\u3002\u56fd\u5185\u8054\u76df\u8425\u9500\u5e76\u672a\u50cf\u7ea2\u4eba\u8425\u9500\u4e00\u6837\u4e3a\u5546\u5bb6\u6240\u77e5\u9053\u3002BNPL \u7684\u8d44\u6e90\u4e5f\u53ef\u4ee5\u901a\u8fc7\u8054\u76df\u8425\u9500\u7684\u5f62\u5f0f\u5408\u4f5c\u3002\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bigbobchang.com\/zh\/bnpl-affiliate-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u5148\u4e70\u540e\u4ed8\u548c\u8054\u76df\u8425\u9500 - BobzNotes\" \/>\n<meta property=\"og:description\" content=\"\u672c\u6587\u7b80\u5355\u4ecb\u7ecd\u4e86 BNPL \u8fd9\u79cd\u652f\u4ed8\u65b9\u5f0f\uff0c\u5e76\u4ee5 Klarna \u4e3a\u4f8b\uff0c\u8bf4\u660e\u5546\u5bb6\u5982\u4f55\u548c BNPL \u7c7b\u578b\u8d44\u6e90\u8fdb\u884c\u5408\u4f5c\u3002\u79d1\u6280\u5728\u53d8\uff0c\u6d88\u8d39\u8005\u884c\u4e3a\u4e5f\u5728\u53d8\uff0c\u5546\u5bb6\u7684\u8425\u9500\u4f20\u64ad\u4e5f\u968f\u4e4b\u6539\u53d8\u3002\u56fd\u5185\u8054\u76df\u8425\u9500\u5e76\u672a\u50cf\u7ea2\u4eba\u8425\u9500\u4e00\u6837\u4e3a\u5546\u5bb6\u6240\u77e5\u9053\u3002BNPL \u7684\u8d44\u6e90\u4e5f\u53ef\u4ee5\u901a\u8fc7\u8054\u76df\u8425\u9500\u7684\u5f62\u5f0f\u5408\u4f5c\u3002\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bigbobchang.com\/zh\/bnpl-affiliate-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"BobzNotes\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-16T12:21:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-06T05:35:42+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/03\/Apple-example.png\" \/>\n<meta name=\"author\" content=\"BobzNotesCN\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"BobzNotesCN\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/bigbobchang.com\/zh\/bnpl-affiliate-marketing\/\",\"url\":\"https:\/\/bigbobchang.com\/zh\/bnpl-affiliate-marketing\/\",\"name\":\"\u5148\u4e70\u540e\u4ed8\u548c\u8054\u76df\u8425\u9500 - BobzNotes\",\"isPartOf\":{\"@id\":\"https:\/\/bigbobchang.com\/zh\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/bigbobchang.com\/zh\/bnpl-affiliate-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/bigbobchang.com\/zh\/bnpl-affiliate-marketing\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/03\/Apple-example.png\",\"datePublished\":\"2022-03-16T12:21:50+00:00\",\"dateModified\":\"2022-09-06T05:35:42+00:00\",\"author\":{\"@id\":\"https:\/\/bigbobchang.com\/zh\/#\/schema\/person\/6515251f1aa22dc20f87eb53c516bdfe\"},\"description\":\"\u672c\u6587\u7b80\u5355\u4ecb\u7ecd\u4e86 BNPL \u8fd9\u79cd\u652f\u4ed8\u65b9\u5f0f\uff0c\u5e76\u4ee5 Klarna \u4e3a\u4f8b\uff0c\u8bf4\u660e\u5546\u5bb6\u5982\u4f55\u548c BNPL \u7c7b\u578b\u8d44\u6e90\u8fdb\u884c\u5408\u4f5c\u3002\u79d1\u6280\u5728\u53d8\uff0c\u6d88\u8d39\u8005\u884c\u4e3a\u4e5f\u5728\u53d8\uff0c\u5546\u5bb6\u7684\u8425\u9500\u4f20\u64ad\u4e5f\u968f\u4e4b\u6539\u53d8\u3002\u56fd\u5185\u8054\u76df\u8425\u9500\u5e76\u672a\u50cf\u7ea2\u4eba\u8425\u9500\u4e00\u6837\u4e3a\u5546\u5bb6\u6240\u77e5\u9053\u3002BNPL \u7684\u8d44\u6e90\u4e5f\u53ef\u4ee5\u901a\u8fc7\u8054\u76df\u8425\u9500\u7684\u5f62\u5f0f\u5408\u4f5c\u3002\",\"breadcrumb\":{\"@id\":\"https:\/\/bigbobchang.com\/zh\/bnpl-affiliate-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/bigbobchang.com\/zh\/bnpl-affiliate-marketing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/bigbobchang.com\/zh\/bnpl-affiliate-marketing\/#primaryimage\",\"url\":\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/03\/Apple-example.png\",\"contentUrl\":\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/03\/Apple-example.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/bigbobchang.com\/zh\/bnpl-affiliate-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/bigbobchang.com\/zh\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u5148\u4e70\u540e\u4ed8\u548c\u8054\u76df\u8425\u9500\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/bigbobchang.com\/zh\/#website\",\"url\":\"https:\/\/bigbobchang.com\/zh\/\",\"name\":\"BobzNotes\",\"description\":\"\u51fa\u6d77\u8425\u9500\u5b66\u4e60\u7b14\u8bb0\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/bigbobchang.com\/zh\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/bigbobchang.com\/zh\/#\/schema\/person\/6515251f1aa22dc20f87eb53c516bdfe\",\"name\":\"BobzNotesCN\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/bigbobchang.com\/zh\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f7734d1dc517cfa9213b8e2a5721685df0926a15e025b78b2a69a7e7a0a08167?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f7734d1dc517cfa9213b8e2a5721685df0926a15e025b78b2a69a7e7a0a08167?s=96&d=mm&r=g\",\"caption\":\"BobzNotesCN\"},\"sameAs\":[\"http:\/\/bigbobchang.com\"],\"url\":\"https:\/\/bigbobchang.com\/zh\/author\/bobznotescn\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u5148\u4e70\u540e\u4ed8\u548c\u8054\u76df\u8425\u9500 - BobzNotes","description":"\u672c\u6587\u7b80\u5355\u4ecb\u7ecd\u4e86 BNPL \u8fd9\u79cd\u652f\u4ed8\u65b9\u5f0f\uff0c\u5e76\u4ee5 Klarna \u4e3a\u4f8b\uff0c\u8bf4\u660e\u5546\u5bb6\u5982\u4f55\u548c BNPL \u7c7b\u578b\u8d44\u6e90\u8fdb\u884c\u5408\u4f5c\u3002\u79d1\u6280\u5728\u53d8\uff0c\u6d88\u8d39\u8005\u884c\u4e3a\u4e5f\u5728\u53d8\uff0c\u5546\u5bb6\u7684\u8425\u9500\u4f20\u64ad\u4e5f\u968f\u4e4b\u6539\u53d8\u3002\u56fd\u5185\u8054\u76df\u8425\u9500\u5e76\u672a\u50cf\u7ea2\u4eba\u8425\u9500\u4e00\u6837\u4e3a\u5546\u5bb6\u6240\u77e5\u9053\u3002BNPL \u7684\u8d44\u6e90\u4e5f\u53ef\u4ee5\u901a\u8fc7\u8054\u76df\u8425\u9500\u7684\u5f62\u5f0f\u5408\u4f5c\u3002","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/bigbobchang.com\/zh\/bnpl-affiliate-marketing\/","og_locale":"en_US","og_type":"article","og_title":"\u5148\u4e70\u540e\u4ed8\u548c\u8054\u76df\u8425\u9500 - BobzNotes","og_description":"\u672c\u6587\u7b80\u5355\u4ecb\u7ecd\u4e86 BNPL \u8fd9\u79cd\u652f\u4ed8\u65b9\u5f0f\uff0c\u5e76\u4ee5 Klarna \u4e3a\u4f8b\uff0c\u8bf4\u660e\u5546\u5bb6\u5982\u4f55\u548c BNPL \u7c7b\u578b\u8d44\u6e90\u8fdb\u884c\u5408\u4f5c\u3002\u79d1\u6280\u5728\u53d8\uff0c\u6d88\u8d39\u8005\u884c\u4e3a\u4e5f\u5728\u53d8\uff0c\u5546\u5bb6\u7684\u8425\u9500\u4f20\u64ad\u4e5f\u968f\u4e4b\u6539\u53d8\u3002\u56fd\u5185\u8054\u76df\u8425\u9500\u5e76\u672a\u50cf\u7ea2\u4eba\u8425\u9500\u4e00\u6837\u4e3a\u5546\u5bb6\u6240\u77e5\u9053\u3002BNPL \u7684\u8d44\u6e90\u4e5f\u53ef\u4ee5\u901a\u8fc7\u8054\u76df\u8425\u9500\u7684\u5f62\u5f0f\u5408\u4f5c\u3002","og_url":"https:\/\/bigbobchang.com\/zh\/bnpl-affiliate-marketing\/","og_site_name":"BobzNotes","article_published_time":"2022-03-16T12:21:50+00:00","article_modified_time":"2022-09-06T05:35:42+00:00","og_image":[{"url":"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/03\/Apple-example.png","type":"","width":"","height":""}],"author":"BobzNotesCN","twitter_card":"summary_large_image","twitter_misc":{"Written by":"BobzNotesCN","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/bigbobchang.com\/zh\/bnpl-affiliate-marketing\/","url":"https:\/\/bigbobchang.com\/zh\/bnpl-affiliate-marketing\/","name":"\u5148\u4e70\u540e\u4ed8\u548c\u8054\u76df\u8425\u9500 - BobzNotes","isPartOf":{"@id":"https:\/\/bigbobchang.com\/zh\/#website"},"primaryImageOfPage":{"@id":"https:\/\/bigbobchang.com\/zh\/bnpl-affiliate-marketing\/#primaryimage"},"image":{"@id":"https:\/\/bigbobchang.com\/zh\/bnpl-affiliate-marketing\/#primaryimage"},"thumbnailUrl":"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/03\/Apple-example.png","datePublished":"2022-03-16T12:21:50+00:00","dateModified":"2022-09-06T05:35:42+00:00","author":{"@id":"https:\/\/bigbobchang.com\/zh\/#\/schema\/person\/6515251f1aa22dc20f87eb53c516bdfe"},"description":"\u672c\u6587\u7b80\u5355\u4ecb\u7ecd\u4e86 BNPL \u8fd9\u79cd\u652f\u4ed8\u65b9\u5f0f\uff0c\u5e76\u4ee5 Klarna \u4e3a\u4f8b\uff0c\u8bf4\u660e\u5546\u5bb6\u5982\u4f55\u548c BNPL \u7c7b\u578b\u8d44\u6e90\u8fdb\u884c\u5408\u4f5c\u3002\u79d1\u6280\u5728\u53d8\uff0c\u6d88\u8d39\u8005\u884c\u4e3a\u4e5f\u5728\u53d8\uff0c\u5546\u5bb6\u7684\u8425\u9500\u4f20\u64ad\u4e5f\u968f\u4e4b\u6539\u53d8\u3002\u56fd\u5185\u8054\u76df\u8425\u9500\u5e76\u672a\u50cf\u7ea2\u4eba\u8425\u9500\u4e00\u6837\u4e3a\u5546\u5bb6\u6240\u77e5\u9053\u3002BNPL \u7684\u8d44\u6e90\u4e5f\u53ef\u4ee5\u901a\u8fc7\u8054\u76df\u8425\u9500\u7684\u5f62\u5f0f\u5408\u4f5c\u3002","breadcrumb":{"@id":"https:\/\/bigbobchang.com\/zh\/bnpl-affiliate-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/bigbobchang.com\/zh\/bnpl-affiliate-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bigbobchang.com\/zh\/bnpl-affiliate-marketing\/#primaryimage","url":"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/03\/Apple-example.png","contentUrl":"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/03\/Apple-example.png"},{"@type":"BreadcrumbList","@id":"https:\/\/bigbobchang.com\/zh\/bnpl-affiliate-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/bigbobchang.com\/zh\/"},{"@type":"ListItem","position":2,"name":"\u5148\u4e70\u540e\u4ed8\u548c\u8054\u76df\u8425\u9500"}]},{"@type":"WebSite","@id":"https:\/\/bigbobchang.com\/zh\/#website","url":"https:\/\/bigbobchang.com\/zh\/","name":"BobzNotes","description":"\u51fa\u6d77\u8425\u9500\u5b66\u4e60\u7b14\u8bb0","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/bigbobchang.com\/zh\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/bigbobchang.com\/zh\/#\/schema\/person\/6515251f1aa22dc20f87eb53c516bdfe","name":"BobzNotesCN","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/bigbobchang.com\/zh\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f7734d1dc517cfa9213b8e2a5721685df0926a15e025b78b2a69a7e7a0a08167?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f7734d1dc517cfa9213b8e2a5721685df0926a15e025b78b2a69a7e7a0a08167?s=96&d=mm&r=g","caption":"BobzNotesCN"},"sameAs":["http:\/\/bigbobchang.com"],"url":"https:\/\/bigbobchang.com\/zh\/author\/bobznotescn\/"}]}},"_links":{"self":[{"href":"https:\/\/bigbobchang.com\/zh\/wp-json\/wp\/v2\/posts\/809","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bigbobchang.com\/zh\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bigbobchang.com\/zh\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bigbobchang.com\/zh\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bigbobchang.com\/zh\/wp-json\/wp\/v2\/comments?post=809"}],"version-history":[{"count":18,"href":"https:\/\/bigbobchang.com\/zh\/wp-json\/wp\/v2\/posts\/809\/revisions"}],"predecessor-version":[{"id":1341,"href":"https:\/\/bigbobchang.com\/zh\/wp-json\/wp\/v2\/posts\/809\/revisions\/1341"}],"wp:attachment":[{"href":"https:\/\/bigbobchang.com\/zh\/wp-json\/wp\/v2\/media?parent=809"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bigbobchang.com\/zh\/wp-json\/wp\/v2\/categories?post=809"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bigbobchang.com\/zh\/wp-json\/wp\/v2\/tags?post=809"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}