{"id":895,"date":"2022-04-10T09:18:51","date_gmt":"2022-04-10T09:18:51","guid":{"rendered":"https:\/\/bigbobchang.com\/?p=895"},"modified":"2022-07-06T02:55:54","modified_gmt":"2022-07-06T02:55:54","slug":"anker-case-study","status":"publish","type":"post","link":"https:\/\/bigbobchang.com\/zh\/anker-case-study\/","title":{"rendered":"\u518d\u8c08 Anker \u7684\u72ec\u7acb\u7ad9"},"content":{"rendered":"<p>\u5f53\u8c08\u5230 Anker \u7684\u65f6\u5019\uff0c\u4f60\u9996\u5148\u60f3\u5230\u7684\u662f\u4ec0\u4e48\uff1f<\/p>\n<ul>\n<li>\u5b89\u514b\u521b\u65b0\u7684\u80a1\u7968\uff1f\u53ef\u80fd\u4f60\u662f\u4e2a\u6295\u8d44\u8005\u3002<\/li>\n<li>\u4e9a\u9a6c\u900a\u5927\u5356\uff1f\u4e5f\u8bb8\u4f60\u662f\u8de8\u5883\u7535\u5546\u4ece\u4e1a\u8005\u3002<\/li>\n<li>Anker \u5df2\u7ecf\u89e3\u7ea6\u7684\u9996\u4f4d\u54c1\u724c\u5927\u4f7f\u5f20\u54f2\u701a\uff1f\u5927\u6982\u4f60\u4e5f\u662f\u5fae\u535a\u201c\u5403\u74dc\u7fa4\u4f17\u201d\u3002<\/li>\n<li>Anker \u7684\u8054\u540d\u6b3e\u5145\u6c14\u5668? Eufy \u7684\u626b\u5730\u673a\u5668\u4eba? Soundcore \u7684\u65e0\u7ebf\u8033\u673a\uff1fNebula \u7684\u6295\u5f71\u4eea\uff1fROAV \u7684\u884c\u8f66\u8bb0\u5f55\u4eea\uff1f\u4f60\u94c1\u5b9a\u662f Anker \u7684\u94c1\u7c89\u6216\u8005\u5982\u7b14\u8005\u4e00\u6837\u505a\u4e86\u4e9b\u7814\u7a76\u529f\u8bfe\u3002<\/li>\n<\/ul>\n<p>\u4f5c\u4e3a\u4e00\u4e2a\u666e\u901a\u7684\u6d88\u8d39\u8005\uff0c\u770b\u5230\u4e0a\u9762\u7684\u95ee\u9898\uff0c\u4f60\u662f\u5bf9 Anker \u6709\u4e86\u66f4\u5168\u9762\u7684\u4e86\u89e3\u8fd8\u662f\u4ea7\u751f\u4e86\u66f4\u5927\u7684\u56f0\u60d1\uff1f<\/p>\n<p>\u4e3a\u907f\u514d\u6df7\u6dc6\uff0c\u4e0b\u6587\u4e2d\u9664\u975e\u7279\u522b\u8bf4\u660e\uff0c\u5b89\u514b\u6307\u4ee3\u5b89\u514b\u521b\u65b0\uff0cAnker \u4e3a\u5176\u5145\u7535\u54c1\u724c\u3002<\/p>\n<p>\u672c\u6587\u9996\u5148\u7b80\u5355\u4ecb\u7ecd\u5b89\u514b\u516c\u53f8\u53ca\u5176\u4e1a\u52a1\uff0c\u7136\u540e\u79d1\u666e\u4e0b\u54c1\u724c\u7ba1\u7406\u7684\u57fa\u7840\u77e5\u8bc6\uff0c\u6700\u540e\u7406\u8bba\u7ed3\u5408\u5b9e\u9645\uff0c\u7b80\u8981\u5206\u6790\u5b89\u514b\u65d7\u4e0b\u7684\u591a\u4e2a\u54c1\u724c\u7ad9\u70b9\u7684\u8fd0\u8425\u63a8\u5e7f\u4ee5\u53ca\u54c1\u724c\u7ba1\u7406\u3002<\/p>\n<p>\u9605\u8bfb\u6109\u5feb\uff01<\/p>\n<p><!--more--><\/p>\n<h2><strong>\u5b89\u514b\u521b\u65b0\u516c\u53f8\u7b80\u4ecb<\/strong><\/h2>\n<p>2011 \u5e74\uff0c\u521b\u59cb\u4eba\u9633\u840c\u6ce8\u518c\u4e86 Anker \u54c1\u724c\u3002\u5b89\u514b\u4ee5\u4e9a\u9a6c\u900a\u8d77\u5bb6\uff0c\u6210\u529f\u6253\u9020\u4e86\u4e9a\u9a6c\u900a\u5145\u7535\u914d\u4ef6\u54c1\u7c7b\u9500\u91cf\u51a0\u519b\u7684\u5145\u7535\u54c1\u724c Anker, \u540e\u7eed\u79ef\u6781\u5e03\u5c40\u65b0\u5174\u5e02\u573a\u3001\u5f00\u62d3\u7ebf\u4e0b\u6e20\u9053\uff0c\u9646\u7eed\u63a8\u51fa\u4e86 Soundcore\u3001eufy\u3001Nebula \u7b49\u54c1\u724c\u62d3\u5c55\u4e1a\u52a1\u8303\u56f4\u3002<\/p>\n<blockquote><p>\u5b89\u514b\u521b\u65b0\u81f4\u529b\u4e8e\u5728\u5168\u7403\u5e02\u573a\u5851\u9020\u4e2d\u56fd\u6d88\u8d39\u7535\u5b50\u54c1\u724c\uff0c\u901a\u8fc7\u4e0d\u65ad\u521b\u65b0\uff0c\u5c06\u5bcc\u6709\u79d1\u6280\u9b45\u529b\u7684\u9886\u5148\u4ea7\u54c1\u5e26\u5411\u5168\u7403\u6d88\u8d39\u8005\uff0c\u5f18\u626c\u4e2d\u56fd\u667a\u9020\u4e4b\u7f8e&#8230;\u5728AIoT\u3001\u667a\u80fd\u5bb6\u5c45\u3001\u667a\u80fd\u58f0\u5b66\u3001\u667a\u80fd\u5b89\u9632\u7b49\u9886\u57df\u5747\u6709\u51fa\u8272\u8868\u73b0\uff0c\u62e5\u6709\u5168\u7403100\u591a\u4e2a\u56fd\u5bb6\u4e0e\u5730\u533a\u8d851\u4ebf\u7528\u6237\u3002\u2014\u2014\u516c\u53f8\u5b98\u7f51<\/p><\/blockquote>\n<p>2020 \u5e74 8 \u6708\uff0c\u5b89\u514b\u521b\u65b0\u5728<a href=\"https:\/\/www.anker-in.com\/pages\/5-about\" target=\"_blank\" rel=\"noopener\">\u521b\u4e1a\u677f\u4e0a\u5e02<\/a>\uff0c \u5168\u5e74\u8425\u6536 93 \u4ebf\u5143\u3002<\/p>\n<p>\u5728 <a href=\"https:\/\/www.kantar.com\/zh-cn\/inspiration\/brands\/2021-chinese-global-brand-builders\" target=\"_blank\" rel=\"noopener\">BrandZ <\/a>\u4e2d\u56fd\u51fa\u6d77\u54c1\u724c 50 \u5f3a\u699c\u5355\u4e2d\uff0c\u5b89\u514b\u521b\u65b0\u8fc7\u53bb\u4e09\u5e74 \uff082019-2011\uff09\u5206\u522b\u4f4d\u5217\u7b2c10\u4f4d\u3001\u7b2c11\u4f4d\u3001\u7b2c13\u4f4d\u3002<\/p>\n<p>\u4f5c\u4e3a\u6700\u65e9\u5165\u9a7b\u4e9a\u9a6c\u900a\u7684\u5546\u5bb6\u4e4b\u4e00\uff0c\u5b89\u514b\u9996\u5148\u653b\u5360\u6b27\u7f8e\u5e02\u573a\uff0c\u540e\u7eed\u62d3\u5c55\u81f3\u65e5\u672c\uff0c\u4e2d\u4e1c\uff0c\u5357\u7f8e\uff0c\u975e\u6d32\uff0c\u4e1c\u5357\u4e9a\u7b49\u5730\u533a\u30022015 \u5e74\u5e03\u5c40\u56fd\u5185\u5e02\u573a\uff0c 2021 \u5e74\u5728\u6df1\u5733\u53ec\u5f00\u4e2d\u56fd\u9996\u573a\u53d1\u5e03\u4f1a\uff0c\u6b63\u5f0f\u9ad8\u8c03<a href=\"https:\/\/www.sohu.com\/a\/468559380_255990\" target=\"_blank\" rel=\"noopener\">\u53d1\u529b\u4e2d\u56fd\u5e02\u573a<\/a>\u3002\u901a\u8fc7 Anker \u9996\u4f4d\u54c1\u724c\u5927\u4f7f\u5f20\u54f2\u701a \uff08\u540e\u89e3\u7ea6\uff09\uff0cSoundcore \u4e2d\u56fd\u533a\u9996\u4f4d\u4ee3\u8a00\u4eba\u6881\u535a\uff0c\u89e6\u8fbe\u6562\u4e3a\u4e2a\u6027\u8868\u6001\u7684 Z \u4e16\u4ee3\u3002<\/p>\n<p>\u6e20\u9053\u4e0a\uff0c\u5b89\u514b\u7ebf\u4e0a\u7ebf\u4e0b\u53cc\u7ba1\u9f50\u4e0b\u3002\u9488\u5bf9\u6b27\u7f8e\u65e5\u7b49\u53d1\u8fbe\u5e02\u573a\u4e0e\u8fde\u9501\u5546\u8d85\u3001\u4e13\u4e1a 3C \u5356\u573a\u53ca\u7535\u4fe1\u8fd0\u8425\u5546\u5408\u4f5c\u3002\u800c\u4e2d\u4e1c\u3001\u4e1c\u4e9a\u3001\u5357\u7f8e\u7b49\u65b0\u5174\u5e02\u573a\u8fde\u9501\u6e20\u9053\u8986\u76d6\u7387\u8f83\u4f4e\uff0c \u516c\u53f8\u5219\u4e0e\u533a\u57df\u6027\u8d38\u6613\u5546\u5408\u4f5c\u3002<\/p>\n<p>\u636e\u5b89\u514b 2021 \u5e74<a href=\"https:\/\/www.anker-in.com\/articles\/63\" target=\"_blank\" rel=\"noopener\">\u534a\u5e74\u62a5 \u6570\u636e<\/a>\uff0c \u5317\u7f8e\u3001\u6b27\u6d32\u3001\u65e5\u672c\u7684\u4e0a\u534a\u5e74\u9500\u552e\u6570\u636e\u5206\u522b\u4e3a 25.85\uff0c 11.02\uff0c 8.32 \u4ebf\u5143\u3002\u7ebf\u4e0b\u6536\u5165\u5360\u6bd4\u8fbe\u5230 38.48%\u3002<\/p>\n<h3>\u5b89\u514b\u54c1\u724c\u77e9\u9635<\/h3>\n<p>\u5b89\u514b\u4ea7\u54c1\u4e3b\u8981\u5305\u62ec\u5145\u7535\u7c7b\u3001\u65e0\u7ebf\u97f3\u9891\u7c7b\u3001\u667a\u80fd\u521b\u65b0\u7c7b\u4e09\u5927\u7cfb\u5217\u3002\u5176\u4e2d\u5145\u7535\u7c7b\u54c1\u724c Anker, \u65e0\u7ebf\u97f3\u9891\u54c1\u724c SoundCore, \u667a\u80fd\u521b\u65b0\u54c1\u724c\u5305\u542b\uff1a\u667a\u80fd\u5bb6\u5c45\u7684 eufy, \u6295\u5f71\u7c7b\u7684 Nebula, \u8f66\u8f7d\u7c7b\u7684 ROAV\u3002<\/p>\n<figure id=\"attachment_910\" aria-describedby=\"caption-attachment-910\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-910\" src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/04\/\u54c1\u724c\u4e0e\u54c1\u7c7b.png\" alt=\"Anker \u54c1\u724c\u4e0e\u54c1\u7c7b\" width=\"1024\" height=\"509\" srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/\u54c1\u724c\u4e0e\u54c1\u7c7b.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/\u54c1\u724c\u4e0e\u54c1\u7c7b-300x149.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/\u54c1\u724c\u4e0e\u54c1\u7c7b-768x382.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-910\" class=\"wp-caption-text\">Source: \u56fd\u6cf0\u541b\u5b89\u8bc1\u5238<\/figcaption><\/figure>\n<figure id=\"attachment_912\" aria-describedby=\"caption-attachment-912\" style=\"width: 1543px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-912 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/04\/anker-brand.png\" alt=\"anker brands\" width=\"1543\" height=\"172\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/anker-brand.png 1543w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/anker-brand-300x33.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/anker-brand-1024x114.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/anker-brand-768x86.png 768w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/anker-brand-1536x171.png 1536w\" data-sizes=\"(max-width: 1543px) 100vw, 1543px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1543px; --smush-placeholder-aspect-ratio: 1543\/172;\" \/><figcaption id=\"caption-attachment-912\" class=\"wp-caption-text\">Source: Anker<\/figcaption><\/figure>\n<p>\u5176\u4e2d\uff0c<a href=\"https:\/\/goroav.com\/\" target=\"_blank\" rel=\"noopener\">ROAV <\/a>\u5728\u5b89\u514b\u5bf9\u5916\u5ba3\u4f20\u4e2d\u5f88\u5c11\u88ab\u63d0\u53ca\u3002<br \/>\neufy \u4e0b\u9762\u53c8\u6709 eufy Security\uff0c \u9488\u5bf9\u5b89\u9632\u4ea7\u54c1\u3002<br \/>\nSoundcore \u4e4b\u524d\u7684 <a href=\"https:\/\/www.reddit.com\/r\/anker\/comments\/8swm04\/is_zolo_dead\/\" target=\"_blank\" rel=\"noopener\">Zolo \u5df2\u7ecf\u9000\u51fa<\/a>\uff0c\u4e0d\u8fc7<a href=\"https:\/\/www.ankersingapore.com\/anker-zolo-liberty-bluetooth-earbuds.html\" target=\"_blank\" rel=\"noopener\">\u4ea7\u54c1\u8fd8\u5728\u9500\u552e<\/a>\u3002<br \/>\n\u5b89\u514b 2022 \u5e74\u4e0a\u7ebf\u4e86 <a href=\"https:\/\/us.ankerwork.com\/\" target=\"_blank\" rel=\"noopener\">AnkerWork<\/a> \u7f51\u7ad9\uff0c\u4e3b\u6253\u5c45\u5bb6\u529e\u516c\u3002<br \/>\n\u5b89\u514b\u6700\u8fd1\u53c8\u63a8\u51fa\u4e863D \u6253\u5370\u7684 <a href=\"https:\/\/www.ankermake.com\/3dprinter-v8111\" target=\"_blank\" rel=\"noopener\">AnkerMake<\/a> \u4ea7\u54c1\u4f17\u7b79\u3002<\/p>\n<h3>\u5b89\u514b\u53d1\u5c55\u5386\u7a0b<\/h3>\n<p>\u9633\u840c\u5728\u6df7\u6c8c\u5927\u5b66\u7684\u5206\u4eab\u4e2d\uff0c\u5c06\u516c\u53f8\u5386\u7a0b\u5206\u4e3a\u4e09\u4e2a\u9636\u6bb5\u3002<\/p>\n<ul>\n<li>2011-2014\uff0c \u6e20\u9053\u54c1\u724c\u3002\u9009\u62e9\u7528\u6237\u7684\u6e20\u9053\uff0c\u6839\u636e\u6e20\u9053\u9700\u6c42\u505a\u9009\u54c1\uff1b<\/li>\n<li>2015-2018\uff0c \u6539\u826f\u54c1\u724c\u3002\u63d0\u5347\u8fd0\u8425\u6548\u7387\u989d\uff0c\u63a2\u7d22\u8425\u9500\u65b9\u5f0f\uff0c\u5173\u6ce8\u7528\u6237\u9700\u6c42\u6539\u826f\u4ea7\u54c1\uff1b<\/li>\n<li>2019-\uff0c\u9886\u5bfc\u54c1\u724c\u3002\u521b\u65b0\u5f15\u6d41\uff0c\u884c\u4e1a\u6807\u6746\uff0c\u6df1\u5165\u7528\u6237\u4f53\u9a8c\u63a8\u51fa\u521b\u65b0\u4ea7\u54c1\uff0c\u8ffd\u6c42\u5353\u8d8a\u7684\u8bbe\u8ba1\u548c\u54c1\u8d28\u3002<\/li>\n<\/ul>\n<p>\u636e<a href=\"https:\/\/weekly.caixin.com\/2021-05-15\/101713196.html\" target=\"_blank\" rel=\"noopener\">\u8d22\u65b0<\/a>\u62a5\u9053\uff0c2019 \u5e74\uff0c\u7b2c\u4e00\u6279\u6210\u957f\u4e8e\u963f\u91cc\u7535\u5546\u5e73\u53f0\u7684\u6dd8\u54c1\u724c\u201c\u51fa\u5708\u201d\uff0c\u5b89\u514b\u5728\u56fd\u5916\u770b\u5230\u4e86\u7c7b\u4f3c\u7684\u673a\u4f1a\uff0c\u51b3\u5b9a\u8d70\u54c1\u724c\u8def\u7ebf\u30022020 \u5e74\u4e2d\u5b89\u514b \u5f00\u59cb\u7528\u4e00\u4e9b\u201c\u9ad8\u4e3e\u9ad8\u6253\u201d\u7684\u8425\u9500\u65b9\u5f0f\uff0c\u5feb\u901f\u5efa\u7acb\u5e02\u573a\u54c1\u724c\u8ba4\u77e5\u5e76\u63d0\u9ad8\u54c1\u724c\u6ea2\u4ef7\u30022020 \u5e74\u56db\u5b63\u5ea6\u5f00\u59cb\u8f6c\u53d8\u7b56\u7565\uff0c\u52a0\u5927\u56fd\u5185\u5e02\u573a\u6295\u5165\uff0c2021 \u5e74\u4e00\u5b63\u5ea6\u56fd\u5185\u6e20\u9053\u6536\u5165\u7ffb\u4e86\u8fd1\u4e09\u756a\u3002<\/p>\n<figure id=\"attachment_915\" aria-describedby=\"caption-attachment-915\" style=\"width: 1042px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-915 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/04\/\u516c\u53f8\u53d1\u5c55\u5386\u7a0b.png\" alt=\"\u5b89\u514b\u516c\u53f8\u53d1\u5c55\u5386\u7a0b\" width=\"1042\" height=\"396\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/\u516c\u53f8\u53d1\u5c55\u5386\u7a0b.png 1042w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/\u516c\u53f8\u53d1\u5c55\u5386\u7a0b-300x114.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/\u516c\u53f8\u53d1\u5c55\u5386\u7a0b-1024x389.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/\u516c\u53f8\u53d1\u5c55\u5386\u7a0b-768x292.png 768w\" data-sizes=\"(max-width: 1042px) 100vw, 1042px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1042px; --smush-placeholder-aspect-ratio: 1042\/396;\" \/><figcaption id=\"caption-attachment-915\" class=\"wp-caption-text\">Source: \u5e7f\u53d1\u8bc1\u5238<\/figcaption><\/figure>\n<p><a href=\"https:\/\/www.anker-in.com\/pages\/5-about\" target=\"_blank\" rel=\"noopener\">\u516c\u53f8\u5b98\u7f51<\/a>\u8be6\u7ec6\u5730\u5217\u51fa\u4e86\u516c\u53f8\u5404\u9636\u6bb5\u91cd\u8981\u6210\u5c31\uff0c\u5176<a href=\"https:\/\/mp.weixin.qq.com\/s\/wMMKE1rDx8M79v_f0kgJlw\" target=\"_blank\" rel=\"noopener\">\u516c\u4f17\u53f7\u6587\u7ae0<\/a>\u68b3\u7406\u4e86 Anker, eufy, Nebula, AnkerMake \u7684\u91cc\u7a0b\u7891\u4e8b\u4ef6\u3002\u4ee5\u4e0b\u6458\u5f55\u54c1\u724c\u521b\u7acb\uff0c\u5e02\u573a\u6e20\u9053\u62d3\u5c55\u76f8\u5173\u7684\u5185\u5bb9\u3002<\/p>\n<p>2011<\/p>\n<ul>\n<li>\u3010\u54c1\u724c\u521b\u7acb\u3011Anker \u54c1\u724c\u9996\u5148\u5728\u7f8e\u56fd\u52a0\u5dde\u6ce8\u518c\u5e76\u6210\u4e3a\u5168\u7403\u6ce8\u518c\u54c1\u724c\uff1b<\/li>\n<li>\u3010\u516c\u53f8\u6ce8\u518c\u3011\u516c\u53f8\u5728\u6e56\u5357\u6ce8\u518c\u6210\u7acb\uff0c\u516c\u53f8\u540d\u4e3a\u6e56\u5357\u6d77\u7ffc\u7535\u5b50\u5546\u52a1\u6709\u9650\u516c\u53f8\uff1b<\/li>\n<li>\u3010\u5e02\u573a\u62d3\u5c55\u3011 \u901a\u8fc7\u4e9a\u9a6c\u900a\u8fdb\u5165\u7f8e\u56fd\u3001\u82f1\u56fd\u3001\u5fb7\u56fd\u3001\u6cd5\u56fd\u3001\u610f\u5927\u5229\u7b49\u6b27\u7f8e\u5e02\u573a\u9500\u552e Anker \u4ea7\u54c1\u3002<\/li>\n<\/ul>\n<p>2012<\/p>\n<ul>\n<li>\u3010\u5e02\u573a\u62d3\u5c55\u3011\u901a\u8fc7\u4e9a\u9a6c\u900a\u8fdb\u5165\u65e5\u672c\u3001\u897f\u73ed\u7259\u3001\u52a0\u62ff\u5927\u5e02\u573a\u9500\u552e Anker \u4ea7\u54c1\u3002<\/li>\n<\/ul>\n<p>2013<\/p>\n<ul>\n<li>\u3010\u516c\u53f8\u6ce8\u518c\u3011\u96c6\u56e2\u65e5\u672c\u516c\u53f8 Anker Japan Co.,Ltd\u3001\u9999\u6e2f\u516c\u53f8Anker Technology Co.,Limited\u3001\u82f1\u56fd\u516c\u53f8 Anker Technology\uff08UK\uff09Ltd \u6ce8\u518c\u6210\u7acb\uff0c\u6b63\u5f0f\u5f62\u6210 \u201c1+X\u201d \u5168\u7403\u5316\u67b6\u6784\u3002<\/li>\n<\/ul>\n<p>2014<\/p>\n<ul>\n<li>\u3010\u7ebf\u4e0b\u6e20\u9053\u3011\u5165\u9a7b\u7f8e\u56fd\u6700\u5927\u7684\u8fde\u9501\u8d85\u5e02\u4e4b\u4e00 Staples\uff0c\u62d3\u5c55\u7ebf\u4e0b\u5e02\u573a\u3002<\/li>\n<\/ul>\n<p>2015<\/p>\n<ul>\n<li>\u3010\u7ebf\u4e0b\u6e20\u9053\u3011\u516c\u53f8\u542f\u52a8\u4e2d\u4e1c\u3001\u6fb3\u6d32\u3001\u5357\u7f8e\u6d32\u3001\u975e\u6d32\u3001\u4e1c\u5357\u4e9a\u7b49\u5730\u533a\u7684\u7ebf\u4e0b\u6e20\u9053\u9500\u552e\uff1b<\/li>\n<li>\u3010\u5e02\u573a\u62d3\u5c55\u3011\u56fd\u5185\u4eac\u4e1c\u65d7\u8230\u5e97\u3001\u5929\u732b\u65d7\u8230\u5e97\u4e0a\u7ebf\uff0c\u6b63\u5f0f\u5e03\u5c40\u56fd\u5185\u5e02\u573a\uff1b<\/li>\n<li>\u3010\u7ebf\u4e0b\u6e20\u9053\u3011\u5728\u65e5\u672c\u4e0e\u7535\u4fe1\u8fd0\u8425\u5546 KDDI \u548c Softbank C&amp;S \u8fbe\u6210\u5408\u4f5c\uff0c\u5165\u9a7b\u5176\u5168\u56fd\u7ebf\u4e0b\u95e8\u5e97\u3002<\/li>\n<\/ul>\n<p>2016<\/p>\n<ul>\n<li>\u3010\u65b0\u521b\u54c1\u724c\u3011\u6210\u7acb\u667a\u80fd\u5bb6\u5c45\u4e8b\u4e1a\u90e8\uff0c\u667a\u80fd\u5bb6\u5c45\u54c1\u724c eufy\u4e0a\u5e02\uff1b<\/li>\n<li>\u3010\u65b0\u521b\u54c1\u724c\u3011\u6210\u7acb Roav \u8f66\u8f7d\u667a\u80fd\u786c\u4ef6\u3001Nebula \u667a\u80fd\u5c4f\u663e\u8bbe\u5907\u7b49\u65b0\u9879\u76ee\uff0c\u5e03\u5c40\u8f66\u8f7d\u667a\u80fd\u548c\u667a\u80fd\u6295\u5f71\u9886\u57df\uff1b<\/li>\n<li>\u3010\u7ebf\u4e0b\u6e20\u9053\u3011Anker \u5165\u9a7b\u5168\u7403\u6700\u5927\u5bb6\u7528\u7535\u5668\u548c\u7535\u5b50\u4ea7\u54c1\u96f6\u552e\u96c6\u56e2\u767e\u601d\u4e70 (Best Buy) \u548c\u6c83\u5c14\u739b (Walmart)\uff0c\u62d3\u5bbd\u7ebf\u4e0b\u5e02\u573a\u6e20\u9053\u3002<\/li>\n<\/ul>\n<p>2017<\/p>\n<ul>\n<li>\u3010\u65b0\u521b\u54c1\u724c\u3011Zolo Liberty+\u83b7280\u4e07\u7f8e\u91d1\u652f\u6301\uff0c\u6253\u7834\u4e2d\u56fd\u516c\u53f8\u6d77\u5916\u4f17\u7b79\u91d1\u989d\u8bb0\u5f55\uff0c\u540d\u5217KS\u5e73\u53f0\u5386\u53f2Top 50\uff1b\uff08\u6ce8: Zolo \u540e\u9000\u51fa\uff0c\u5b89\u514b\u91cd\u65b0\u63a8\u51fa Soundcore \u54c1\u724c\uff09\uff1b<\/li>\n<li>\u542f\u52a8\u667a\u80fd\u5b89\u9632\u4ea7\u54c1\u7814\u53d1 (eufy Security\uff09\u3002<\/li>\n<\/ul>\n<p>2018<\/p>\n<ul>\n<li>\u3010\u65b0\u521b\u54c1\u724c\u3011\u97f3\u9891\u54c1\u724c Soundcore \u53d1\u5e03\uff1b<\/li>\n<li>\u5b89\u514b\u57fa\u4e8e\u81ea\u8eab\u7684\u7ecf\u9a8c\u5f00\u59cb\u542f\u52a8\u4ee3\u8fd0\u8425\u4e1a\u52a1\u3002<\/li>\n<\/ul>\n<p>2019<\/p>\n<ul>\n<li>\u3010\u7ebf\u4e0b\u6e20\u9053\u3011\u5b89\u514b\u521b\u65b0\u5728\u6c99\u7279\u8bbe\u7acb\u529e\u516c\u5ba4\uff0c\u4ea7\u54c1\u8fdb\u9a7b\u4e2d\u4e1c\u5730\u533a\u6700\u5927\u8fde\u9501\u96f6\u552e\u5e97\uff1b<\/li>\n<li>Soundcore \u7ebd\u7ea6\u53d1\u5e03\u4f1a\u6210\u529f\u4e3e\u884c\uff0c\u53d1\u5e03\u5168\u7403\u9996\u6b3e\u540c\u8f74\u58f0\u5b66\u67b6\u6784TWS \u8033\u673a Liberty 2 Pro\u3002<\/li>\n<\/ul>\n<p>2020<\/p>\n<ul>\n<li>\u5b89\u514b\u521b\u65b0\u5728A\u80a1\u521b\u4e1a\u677f\u4e0a\u5e02\u3002<\/li>\n<\/ul>\n<p>2021<\/p>\n<ul>\n<li>\u3010\u5e02\u573a\u62d3\u5c55\u30112021 \u5e74\u5728\u6df1\u5733\u53ec\u5f00\u4e2d\u56fd\u9996\u573a\u53d1\u5e03\u4f1a\uff0c\u6b63\u5f0f\u9ad8\u8c03\u53d1\u529b\u4e2d\u56fd\u5e02\u573a\u3002<\/li>\n<\/ul>\n<p>2022<\/p>\n<ul>\n<li>\u3010\u65b0\u521b\u54c1\u724c\u3011AnkerWork \u4e0a\u5e02\uff0c\u4e3b\u6253\u667a\u6167\u529e\u516c\u3002<\/li>\n<li>\u3010\u65b0\u521b\u54c1\u724c\u30113D \u6253\u5370\u54c1\u724c AnkerMake \u53d1\u5e03\uff0c\u4ea7\u54c1\u5728<a href=\"https:\/\/www.kickstarter.com\/projects\/ankermake\/ankermake-m5-3d-printer-5x-faster-printing-and-ai-camera\" target=\"_blank\" rel=\"noopener\"> Kickstarter<\/a> \u4f17\u7b79\u3002<\/li>\n<\/ul>\n<h2><strong>\u54c1\u724c\u7ba1\u7406 101<\/strong><\/h2>\n<h3><strong>\u54c1\u724c\u7684\u5b9a\u4e49<\/strong><\/h3>\n<p>\u7f8e\u56fd\u5e02\u573a\u8425\u9500\u5bf9\u54c1\u724c\u505a\u4e86\u5982\u4e0b\u7684\u5b9a\u4e49: \u54c1\u724c\u662f\u4e00\u4e2a\u540d\u79f0\u3001\u672f\u8bed\u3001\u6807\u8bb0\u3001\u7b26\u53f7\u3001\u8bbe\u8ba1\uff0c\u6216\u662f\u4e0a\u8ff0\u5143\u7d20\u7684\u7ec4\u5408\uff0c\u7528\u4ee5\u8bc6\u522b\u9500\u552e\u8005\u7684\u5546\u54c1\u6216\u8005\u670d\u52a1\uff0c\u4f7f\u4e4b\u4e0e\u5176\u7ade\u4e89\u5bf9\u624b\u533a\u5206\u5f00\u6765\u3002<\/p>\n<blockquote><p>A brand is a name, term, design, symbol or any other feature that identifies one seller\u2019s goods or service as distinct from those of other sellers.\u2014\u2014AMA<\/p><\/blockquote>\n<p>\u8fd9\u4e2a\u5b9a\u4e49\u5f3a\u8c03\u4e86\u54c1\u724c\u7684\u6709\u5f62\u7684\u5143\u7d20\uff0c\u4f46\u662f\u5e76\u6ca1\u6709\u8bf4\u660e\u54c1\u724c\u5305\u542b\u54c1\u8d28\u3001\u8c03\u6027\u3001\u4fe1\u8a89\u7b49\u4e0d\u76f4\u63a5\u53ef\u89c1\u7684\u90e8\u5206\u3002<\/p>\n<p>\u5e7f\u544a\u4e4b\u7236\u5927\u536b\u00b7\u5965\u683c\u5a01\u8ba4\u4e3a\uff0c\u201c\u54c1\u724c\u662f\u4e00\u79cd\u7efc\u5408\u590d\u6742\u7684\u8c61\u5f81\uff0c\u5b83\u662f\u54c1\u724c\u7684\u5c5e\u6027\u3001\u540d\u79f0\u3001\u5305\u88c5\u3001\u4ef7\u683c\u3001\u5386\u53f2\u3001\u58f0\u8a89\u3001\u5e7f\u544a\u98ce\u683c\u7684\u65e0\u5f62\u7ec4\u5408\u3002\u201d<\/p>\n<h3><strong>\u54c1\u724c\u7684\u4f5c\u7528<\/strong><\/h3>\n<p>\u5bf9\u6d88\u8d39\u8005\u6765\u8bf4\uff0c\u54c1\u724c\u53ef\u4ee5\u4f7f\u51b3\u7b56\u53d8\u5f97\u5bb9\u6613\uff0c\u964d\u4f4e\u8d2d\u4e70\u98ce\u9669\u3002<\/p>\n<p>\u9762\u5bf9\u7433\u7405\u6ee1\u76ee\u7684\u5546\u54c1\uff0c\u4f18\u79c0\u7684\u54c1\u724c\u4e00\u822c\u4ee3\u8868\u7740\u9ad8\u54c1\u8d28\u3002\u8fd9\u8ba9\u6d88\u8d39\u8005<span class=\"notion-enable-hover\" data-token-index=\"1\" data-reactroot=\"\">\u6709\u6548\u964d\u4f4e\u641c\u7d22\u3001\u9009\u62e9\u4ea7\u54c1\u7684\u6210\u672c<\/span>\uff1b\u800c\u4e00\u5bb6\u4ece\u672a\u542c\u8fc7\u7684\u54c1\u724c\u5728\u8d2d\u4e70\u524d\u53ef\u80fd\u4f1a\u7591\u60d1\u4ea7\u54c1\u9760\u8c31\u5417\uff1f\u6b64\u5916\uff0c\u54c1\u724c\u4e5f\u662f\u4e00\u79cd\u60c5\u611f\u8c61\u5f81\uff0c\u5982\u679c\u7c89\uff0c\u7c73\u7c89\uff0c \u201c\u7d22\u5c3c\u5927\u6cd5\u597d\u201d\u7684\u54c1\u724c\u5d07\u62dc\u3002<\/p>\n<p>\u5bf9\u4f01\u4e1a\u6765\u8bb2\uff0c\u54c1\u724c\u8d77\u5230\u533a\u9694\u7ade\u4e89\u5bf9\u624b\u7684\u4f5c\u7528\uff0c\u6210\u529f\u7684\u54c1\u724c\u53ef\u4ee5\u5efa\u7acb\u8d77\u6d88\u8d39\u8005\u5fe0\u8bda\u5ea6\u3002\u800c\u4e14\u54c1\u724c\u6ea2\u4ef7\u610f\u5473\u7740\u66f4\u9ad8\u7684\u8d22\u52a1\u56de\u62a5\uff0c\u54c1\u724c\u8d44\u4ea7\u4e5f\u662f\u4f01\u4e1a\u7684\u91cd\u8981\u8d44\u4ea7\u3002<\/p>\n<h3><strong>\u4ea7\u54c1\u4e0e\u54c1\u724c<\/strong><\/h3>\n<p>\u54c1\u724c\u4e0d\u7b49\u4e8e\u4ea7\u54c1\u3002\u54c1\u724c\u7684\u542b\u4e49\u6bd4\u4ea7\u54c1\uff08\u6216\u670d\u52a1\uff09\u66f4\u4e3a\u5e7f\u6cdb\u3002\u5f53\u8c08\u5230\u661f\u5df4\u514b\u7684\u65f6\u5019 \uff0c\u6620\u5165\u8111\u6d77\u7684\u9664\u4e86\u5496\u5561\uff0c\u8fd8\u6709\u661f\u5df4\u514b\u7684\u73af\u5883\u6c1b\u56f4\u2014\u2014\u661f\u5df4\u514b\u4f5c\u4e3a\u201c\u7b2c\u4e09\u7a7a\u95f4\u201d\uff0c\u662f\u79fb\u52a8\u529e\u516c\u3001\u4f11\u95f2\u653e\u677e\u7684\u597d\u53bb\u5904\u3002<\/p>\n<p>\u5728\u300a\u54c1\u724c\u8bbe\u8ba1\u6cd5\u5219\u300b\u4e00\u4e66\u4e2d\uff0c\u4f5c\u8005\u5f62\u8c61\u5730\u5c06\u4ea7\u54c1\u6bd4\u4f5c\u201c\u5f13\u201d\uff0c\u76ee\u6807\u6d88\u8d39\u8005\u662f\u201c\u730e\u7269\u201d\u3002<\/p>\n<figure id=\"attachment_918\" aria-describedby=\"caption-attachment-918\" style=\"width: 906px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-918 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/04\/\u4ea7\u54c1\u4e0e\u54c1\u724c.png\" alt=\"\u4ea7\u54c1\u4e0e\u54c1\u724c\" width=\"906\" height=\"232\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/\u4ea7\u54c1\u4e0e\u54c1\u724c.png 906w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/\u4ea7\u54c1\u4e0e\u54c1\u724c-300x77.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/\u4ea7\u54c1\u4e0e\u54c1\u724c-768x197.png 768w\" data-sizes=\"(max-width: 906px) 100vw, 906px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 906px; --smush-placeholder-aspect-ratio: 906\/232;\" \/><figcaption id=\"caption-attachment-918\" class=\"wp-caption-text\">Source: \u300a\u54c1\u724c\u8bbe\u8ba1\u6cd5\u5219\u300b<\/figcaption><\/figure>\n<p>\u4f01\u4e1a\u5219\u9700\u8981\u4e00\u652f\u5229\u7bad\uff08\u54c1\u724c\u4ef7\u503c\uff09\u4e0e\u201c\u5f13\u201d\u4ea7\u751f\u76f8\u4e92\u4f5c\u7528\u7684\u529b\uff0c\u5229\u7528\u201c\u5c04\u624b\u201d\uff08\u54c1\u724c\u7684\u7cbe\u786e\u5b9a\u4f4d\uff09\u6765\u547d\u4e2d\u201c\u730e\u7269\u201d\u3002<\/p>\n<h3><strong>\u6d88\u8d39\u8005\u54c1\u7c7b\u8ba4\u77e5<\/strong><\/h3>\n<p>\u4e03\u559c\u4e0d\u662f\u53ef\u4e50\u4f46\u4e5f\u662f\u78b3\u9178\u996e\u6599\u3002\u6d88\u8d39\u8005\u5728\u8bc4\u9009\u4ea7\u54c1\u65f6\uff0c\u4f1a\u62ff\u5176\u4ed6\u7c7b\u4f3c\u7684\u4ea7\u54c1\u4f5c\u6bd4\u8f83\u3002\u6bd4\u5982\u6211\u4eec\u7ecf\u5e38\u4f1a\u770b\u5230\uff0c\u4e00\u4e9b\u4f5c\u8005\u628a SHEIN \u6bd4\u4f5c\u4e2d\u56fd\u7684 Zara\u3002<\/p>\n<p>\u4ea7\u54c1\u5728\u8ba4\u77e5\u4e0a\u7684\u5f52\u7c7b\uff0c\u5bf9\u4e8e\u8425\u9500\u8005\u610f\u4e49\u91cd\u5927\u3002\u88ab\u5212\u4e3a\u201c\u4f1a\u53d1\u80d6\u7684\u751c\u70b9\u201d\u7684\u4ea7\u54c1\u4f1a\u5f71\u54cd\u6d88\u8d39\u8005\u9910\u540e\u751c\u70b9\u7684\u9009\u62e9\u3002<\/p>\n<figure id=\"attachment_922\" aria-describedby=\"caption-attachment-922\" style=\"width: 711px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-922 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/04\/\u5206\u7c7b\u5c42\u6b21.png\" alt=\"\u5206\u7c7b\u5c42\u6b21\" width=\"711\" height=\"281\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/\u5206\u7c7b\u5c42\u6b21.png 711w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/\u5206\u7c7b\u5c42\u6b21-300x119.png 300w\" data-sizes=\"(max-width: 711px) 100vw, 711px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 711px; --smush-placeholder-aspect-ratio: 711\/281;\" \/><figcaption id=\"caption-attachment-922\" class=\"wp-caption-text\">Source\uff1a\u8fc8\u514b\u5c14\u2022\u6240\u7f57\u95e8\u300a\u6d88\u8d39\u8005\u884c\u4e3a\u5b66\u300b<\/figcaption><\/figure>\n<p>\u96f6\u5ea6\u53ef\u53e3\u53ef\u4e50\u76f8\u5bf9\u4e8e\u9ad8\u70ed\u91cf\u7684\u4f20\u7edf\u53ef\u4e50\uff0c\u4e5f\u5c31\u53d7\u5230\u4e86\u62c5\u5fc3\u70ed\u91cf\u8fc7\u9ad8\u7684\u6d88\u8d39\u7fa4\u4f53\u7684\u6b22\u8fce\u3002<\/p>\n<blockquote><p>\u5fc3\u667a\u5c31\u50cf\u662f\u90ae\u5c40\u4e2d\u7684\u5f52\u7c7b\u7bb1\uff0c\u90ae\u4ef6\u9012\u9001\u4eba\u8def\u5f84\u4e0a\u7684\u6bcf\u4e2a\u540d\u5b57\u90fd\u6709\u4e00\u4e2a\u683c\u5b50\u3002\u6bcf\u5c01\u90ae\u4ef6\u90fd\u6839\u636e\u4fe1\u4e0a\u7684\u540d\u5b57\u88ab\u653e\u5165\u76f8\u5e94\u7684\u683c\u5b50\u91cc\u3002\u54c1\u724c\u4e5f\u662f\u5982\u6b64\u3002\u987e\u5ba2\u5fc3\u667a\u4e2d\u6bcf\u4e2a\u54c1\u7c7b\u90fd\u6709\u4e00\u4e2a\u683c\u5b50\u3002\u5982\u679c\u683c\u5b50\u7684\u540d\u5b57\u662f\u201c\u5b89\u5168\u8f7f\u8f66\u201d\uff0c\u90a3\u4e48\u8fd9\u4e2a\u683c\u5b50\u5c31\u5c5e\u4e8e\u6c83\u5c14\u6c83\u54c1\u724c\u3002\u2014\u2014\u300a\u54c1\u724c\u7684\u8d77\u6e90\u300b<\/p><\/blockquote>\n<p>\u8fd9\u4e5f\u662f\u4e3a\u4ec0\u4e48\u827e\u00b7\u91cc\u65af\u4e0e\u52b3\u62c9\u00b7\u91cc\u65af\u7684\u300a\u54c1\u724c\u7684\u8d77\u6e90\u300b\u4e00\u4e66\u6307\u51fa\uff0c\u201c\u6d88\u8d39\u8005\u4ee5\u54c1\u7c7b\u6765\u601d\u8003\uff0c\u4ee5\u54c1\u724c\u6765\u8868\u8fbe\u201d\u3002\u4f01\u4e1a\u5e94\u8be5\u5f00\u521b\u65b0\u54c1\u7c7b\uff0c\u62a2\u5360\u7528\u6237\u5fc3\u667a\u6765\u6253\u9020\u65b0\u54c1\u724c\u3002\u800c\u82f9\u679c\u516c\u53f8\u6b63\u662f\u5f00\u521b\u5e76\u4e3b\u5bfc\u65b0\u54c1\u7c7b\u53d6\u5f97\u6210\u529f\u7684\u6700\u4f73\u5178\u8303\u3002<\/p>\n<h3><strong>\u5355\u4e00\u54c1\u724c\u4e0e\u591a\u54c1\u724c<\/strong><\/h3>\n<p>\u4e0d\u540c\u4f01\u4e1a\u6709\u4e0d\u540c\u7684\u54c1\u724c\u7b56\u7565\u3002<\/p>\n<p>\u6709\u7684\u516c\u53f8\u5b9e\u884c\u5355\u4e00\u54c1\u724c\u7b56\u7565\uff0c\u6709\u7684\u516c\u53f8\u65d7\u4e0b\u62e5\u6709\u4f17\u591a\u54c1\u724c\u3002\u5982\u4e09\u661f\uff0c\u516c\u53f8\u6240\u6709\u7684\u4ea7\u54c1\u90fd\u662f\u4f7f\u7528\u4e00\u4e2a\u54c1\u724c\u540d\uff1a\u4e09\u661f\u7535\u5b50\uff0c\u4e09\u661f\u4eba\u5bff\u4fdd\u9669\u3001\u4e09\u661f\u822a\u7a7a\u7b49\u7b49\u3002\u800c<a href=\"https:\/\/www.pg.com.cn\/brands\/\" target=\"_blank\" rel=\"noopener\">\u5b9d\u6d01<\/a>\u62e5\u6709 <a href=\"https:\/\/www.pgcareers.com\/about-us#:~:text=Leading%20Brands&amp;text=Our%2065%20individual%20brands%20are,BABY%20CARE\" target=\"_blank\" rel=\"noopener\">65 \u4e2a\u54c1\u724c<\/a>\uff0c\u5e2e\u5b9d\u9002\u5a74\u513f\u7eb8\u5c3f\u88e4\uff0c\u6d17\u8863\u4ea7\u54c1\u78a7\u6d6a\u3001\u6c70\u6e0d\uff0c\u62a4\u53d1\u4ea7\u54c1\u6d77\u98de\u4e1d\u3001\u98d8\u67d4\u3001\u6c99\u5ba3\u7b49\u7b49\u3002<\/p>\n<figure id=\"attachment_923\" aria-describedby=\"caption-attachment-923\" style=\"width: 727px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-923 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/04\/Branding-Strategy-Screen.png\" alt=\"randing Strategy Screen\" width=\"727\" height=\"338\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/Branding-Strategy-Screen.png 727w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/Branding-Strategy-Screen-300x139.png 300w\" data-sizes=\"(max-width: 727px) 100vw, 727px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 727px; --smush-placeholder-aspect-ratio: 727\/338;\" \/><figcaption id=\"caption-attachment-923\" class=\"wp-caption-text\">Source: Strategic Brand Management<\/figcaption><\/figure>\n<p>\u4e0d\u540c\u7b56\u7565\u6709\u5176\u4f18\u52a3\uff0c\u54c1\u724c\u7b56\u7565\u9700\u8981\u6839\u636e\u516c\u53f8\u4e1a\u52a1\u5b9e\u9645\u60c5\u51b5\u800c\u5b9a\u3002<\/p>\n<h3><strong>\u54c1\u724c\u5ef6\u4f38<\/strong><\/h3>\n<p>\u4f01\u4e1a\u8981\u5b9e\u73b0\u589e\u957f\uff0c\u4e00\u822c\u901a\u8fc7\u63a8\u51fa\u65b0\u4ea7\u54c1\u6216\u8005\u62d3\u5c55\u65b0\u5e02\u573a\u3002<\/p>\n<p>\u54c1\u724c\u5ef6\u4f38\u662f\u5229\u7528\u5df2\u6709\u54c1\u724c\u63a8\u51fa\u65b0\u4ea7\u54c1\u3002<\/p>\n<p>\u54c1\u724c\u5ef6\u4f38\u6709\u5176\u4f18\u70b9\u4e5f\u6709\u5176\u7f3a\u70b9\u3002\u4e00\u65b9\u9762\uff0c\u63a8\u51fa\u65b0\u4ea7\u54c1\u65f6\uff0c\u53ef\u4ee5\u901a\u8fc7\u54c1\u724c\u7684\u5f71\u54cd\u529b\u8282\u7701\u63a8\u5e7f\u8d39\u7528\uff0c\u589e\u52a0\u4f01\u4e1a\u8425\u6536\uff0c\u65b0\u8001\u54c1\u80fd\u591f\u4ea7\u751f\u534f\u540c\u4f5c\u7528\u6ee1\u8db3\u6d88\u8d39\u8005\u7684\u591a\u6837\u5316\u9700\u6c42\u3002\u53e6\u4e00\u65b9\u9762\uff0c\u54c1\u724c\u5ef6\u4f38\u53ef\u80fd\u4f1a\u4f7f\u6d88\u8d39\u8005\u611f\u5230\u56f0\u60d1\uff0c\u635f\u5bb3\u54c1\u724c\u5f62\u8c61\uff1b\u5982\u679c\u592a\u591a\u4e0d\u76f8\u4f3c\u7684\u4ea7\u54c1\u90fd\u4f7f\u7528\u540c\u4e00\u54c1\u724c\uff0c\u8be5\u54c1\u724c\u7684\u5f62\u8c61\u53ef\u80fd\u4f1a\u53d8\u5f97\u6df7\u4e71\u548c\u6a21\u7cca\u3002<\/p>\n<p>\u51ef\u6587\u00b7\u51ef\u52d2\u5728\u5176\u88ab\u8a89\u4e3a\u201c\u54c1\u724c\u5723\u7ecf\u7684\u8457\u4f5c\u300a\u6218\u7565\u54c1\u724c\u7ba1\u7406\u300b\u5217\u4e3e\u4e86\u4e00\u4e9b\u57fa\u4e8e\u5b66\u672f\u7814\u7a76\u7684\u54c1\u724c\u5ef6\u4f38\u539f\u5219\u3002<\/p>\n<figure id=\"attachment_924\" aria-describedby=\"caption-attachment-924\" style=\"width: 677px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-924 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/04\/\u53d9\u8ff0\u7814\u7a76-\u54c1\u724c\u5ef6\u4f38.png\" alt=\"\u5b66\u672f\u7814\u7a76-\u54c1\u724c\u5ef6\u4f38\" width=\"677\" height=\"527\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/\u53d9\u8ff0\u7814\u7a76-\u54c1\u724c\u5ef6\u4f38.png 677w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/\u53d9\u8ff0\u7814\u7a76-\u54c1\u724c\u5ef6\u4f38-300x234.png 300w\" data-sizes=\"(max-width: 677px) 100vw, 677px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 677px; --smush-placeholder-aspect-ratio: 677\/527;\" \/><figcaption id=\"caption-attachment-924\" class=\"wp-caption-text\">Source: \u300a\u6218\u7565\u54c1\u724c\u7ba1\u7406\u300b<\/figcaption><\/figure>\n<p>\u603b\u4e4b\uff0c\u54c1\u724c\u6218\u7565\u662f\u4e00\u4ef6\u590d\u6742\u800c\u4e25\u8083\u7684\u4e8b\u60c5\uff0c\u9700\u8981\u4f01\u4e1a\u8ba4\u771f\u5bf9\u5f85\u3002<\/p>\n<h2><strong>\u5b89\u514b\u7684\u72ec\u7acb\u7ad9<\/strong><\/h2>\n<p>\u5b89\u514b\u662f\u4e9a\u9a6c\u900a\u5927\u5356\uff0c\u72ec\u7acb\u7ad9\uff08\u54c1\u724c\u5b98\u7f51\uff09\u8868\u73b0\u5982\u4f55\uff1f<\/p>\n<p>\u6839\u636e\u5176\u516c\u53f8\u62db\u80a1\u8bf4\u660e\u4e66\uff0c2019 \u5e74\u72ec\u7acb\u7ad9\u7684\u9500\u552e\u5360\u6bd4\u4e3a 0.98% \u800c\u7ebf\u4e0a\u6e20\u9053\u9500\u552e\u603b\u7684\u5360\u6bd4\u4e3a 71.02%\u3002<\/p>\n<figure id=\"attachment_909\" aria-describedby=\"caption-attachment-909\" style=\"width: 732px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-909 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/04\/\u5404\u9500\u552e\u6e20\u9053\u6536\u5165\u5360\u6bd4.png\" alt=\"anker \u5404\u9500\u552e\u6e20\u9053\u6536\u5165\u5360\u6bd4\" width=\"732\" height=\"519\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/\u5404\u9500\u552e\u6e20\u9053\u6536\u5165\u5360\u6bd4.png 732w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/\u5404\u9500\u552e\u6e20\u9053\u6536\u5165\u5360\u6bd4-300x213.png 300w\" data-sizes=\"(max-width: 732px) 100vw, 732px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 732px; --smush-placeholder-aspect-ratio: 732\/519;\" \/><figcaption id=\"caption-attachment-909\" class=\"wp-caption-text\">Source: \u56fd\u6cf0\u541b\u5b89\u8bc1\u5238<\/figcaption><\/figure>\n<p>\u7b14\u8005\u4e24\u5e74\u524d\u66fe\u7b80\u5355\u5206\u6790\u4e86\u5b89\u514b\u51e0\u4e2a\u7ad9\u70b9\u7684<a href=\"https:\/\/bigbobchang.com\/anker-case-study\/\" target=\"_blank\" rel=\"noopener\">\u7ad9\u5916\u63a8\u5e7f<\/a>\uff0c\u5f53\u65f6\uff0cNebula \u548c ROAV \u5728 Similarweb \u4e0a\u90fd\u6ca1\u6709\u6570\u636e\uff0cSoundcore \u4e5f\u6ca1\u6709\u505a\u641c\u7d22\u5f15\u64ce\u4f18\u5316 (SEO), Anker \u5b98\u7f51\u8fd8\u5728\u7ed9\u4e9a\u9a6c\u900a\u5e97\u94fa\u5bfc\u6d41\u3002<\/p>\n<figure id=\"attachment_926\" aria-describedby=\"caption-attachment-926\" style=\"width: 1498px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-926 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/04\/Anker-amazon.png\" alt=\"Anker -amazon\" width=\"1498\" height=\"743\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/Anker-amazon.png 1498w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/Anker-amazon-300x149.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/Anker-amazon-1024x508.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/Anker-amazon-768x381.png 768w\" data-sizes=\"(max-width: 1498px) 100vw, 1498px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1498px; --smush-placeholder-aspect-ratio: 1498\/743;\" \/><figcaption id=\"caption-attachment-926\" class=\"wp-caption-text\">Souce: anker.com<\/figcaption><\/figure>\n<h3>\u5b89\u514b\u72ec\u7acb\u7ad9\u68b3\u7406<\/h3>\n<p>\u6211\u4eec\u68b3\u7406\u4e0b\u5b89\u514b\u5404\u54c1\u724c\u7ad9\u70b9\u3002<\/p>\n<figure id=\"attachment_928\" aria-describedby=\"caption-attachment-928\" style=\"width: 1111px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-928 size-full lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/04\/Anker-\u72ec\u7acb\u7ad9.png\" alt=\"Anker \u72ec\u7acb\u7ad9\" width=\"1111\" height=\"537\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/Anker-\u72ec\u7acb\u7ad9.png 1111w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/Anker-\u72ec\u7acb\u7ad9-300x145.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/Anker-\u72ec\u7acb\u7ad9-1024x495.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/Anker-\u72ec\u7acb\u7ad9-768x371.png 768w\" data-sizes=\"(max-width: 1111px) 100vw, 1111px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1111px; --smush-placeholder-aspect-ratio: 1111\/537;\" \/><figcaption id=\"caption-attachment-928\" class=\"wp-caption-text\">Source: BobzNotes<\/figcaption><\/figure>\n<p>\u4e0a\u9762\u4e00\u90e8\u5206\u6574\u7406\u81ea\u5b89\u514b\u54c1\u724c\u5b98\u7f51\uff0c\u7f51\u7ad9\u5141\u8bb8\u7528\u6237\u5207\u6362\u5730\u533a\uff0c\u4e3b\u8981\u662f\u5317\u7f8e\uff08\u7f8e\u56fd\u3001\u52a0\u62ff\u5927\uff09\u548c\u6b27\u6d32\uff08\u82f1\u56fd\u3001\u5fb7\u56fd\u3001\u6cd5\u56fd\u548c\u4fc4\u7f57\u65af\uff09\u548c\u5370\u5ea6\u3002<\/p>\n<p>\u4e0b\u9762\u7684\u4e00\u90e8\u5206\u7ad9\u70b9\u975e\u5b8c\u5168\u5217\u4e3e\uff0c\u4e0d\u786e\u5b9a\u54ea\u70b9\u7ad9\u662f\u6388\u6743\u5f53\u5730\u4ee3\u7406\u5546\u505a\u7684\uff0c\u54ea\u4e9b\u662f\u5b98\u65b9\u81ea\u5df1\u8fd0\u8425\u3002\u5728\u5357\u7f8e\u548c\u4e1c\u5357\u4e9a\u7b49\u5730\u533a\uff0c\u591a\u7528\u4e00\u4e2a\u7f51\u7ad9\u552e\u5356\u6240\u6709\u54c1\u724c\u7684\u4ea7\u54c1\uff0c\u800c\u4f7f\u7528\u7684\u57df\u540d\u548c\u54c1\u724c Logo \u90fd\u662f Anker\u3002<\/p>\n<p>\u53e6\u5916\uff0c\u7b14\u8005\u65e0\u610f\u53d1\u73b0\u4e00\u4e2a\u6253\u7740\u201c<a title=\"Welcome to Anker Official Online Store\" href=\"https:\/\/www.shopanker.com\/#\">Anker Official Online Store<\/a>\u201d\u7684 Shopanker.com \u7f51\u7ad9\uff0c\u63d0\u4f9b dropshipping (\u4e00\u4ef6\u4ee3\u53d1\uff09\u7684\u670d\u52a1\u3002<\/p>\n<p>\u5b89\u514b\u7684\u54c1\u724c\u7b56\u7565\u662f\u7528 Anker \u4e3a\u5176\u4ed6\u54c1\u724c\u80cc\u4e66\uff0c\u5b98\u7f51\u3001\u793e\u5a92\u3001\u4e9a\u9a6c\u900a\u3001\u90ae\u4ef6\u8425\u9500\u5747\u5c06\u51e0\u4e2a\u54c1\u724c\u6df1\u5ea6\u6346\u7ed1\u3002\u4e0d\u8fc7 Roav \u5e76\u6ca1\u6709\u50cfSoundcore, eufy \u6210\u529f\u3002\u800c AnkerMake \u548c\u00a0 AnkerWork \u7684\u8868\u73b0\u8fd8\u9700\u8981\u65f6\u95f4\u9a8c\u8bc1\u3002<\/p>\n<figure id=\"attachment_929\" aria-describedby=\"caption-attachment-929\" style=\"width: 1639px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-929 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/04\/\u4e9a\u9a6c\u900a-anker-\u80cc\u4e66.png\" alt=\"\u4e9a\u9a6c\u900a anker \u80cc\u4e66\" width=\"1639\" height=\"359\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/\u4e9a\u9a6c\u900a-anker-\u80cc\u4e66.png 1639w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/\u4e9a\u9a6c\u900a-anker-\u80cc\u4e66-300x66.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/\u4e9a\u9a6c\u900a-anker-\u80cc\u4e66-1024x224.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/\u4e9a\u9a6c\u900a-anker-\u80cc\u4e66-768x168.png 768w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/\u4e9a\u9a6c\u900a-anker-\u80cc\u4e66-1536x336.png 1536w\" data-sizes=\"(max-width: 1639px) 100vw, 1639px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1639px; --smush-placeholder-aspect-ratio: 1639\/359;\" \/><figcaption id=\"caption-attachment-929\" class=\"wp-caption-text\">Source: Amazon<\/figcaption><\/figure>\n<p>Google trends \u6570\u636e\u663e\u793a\uff0c\u8fc7\u53bb\u4e94\u5e74\uff0canker \u7684\u5168\u7403\u70ed\u5ea6\u5747\u9ad8\u4e8e\u5176\u4ed6\u54c1\u724c\u3002Nebula \u4e3a\u661f\u4e91\u7684\u610f\u601d\uff0c\u662f\u4e00\u4e2a\u5927\u8bcd\u4e0d\u80fd\u8868\u660e Nebula \u54c1\u724c\u6570\u636e\uff0c\u6240\u4ee5\u4f7f\u7528\u7684\u662f seenebula\u3002<\/p>\n<figure id=\"attachment_930\" aria-describedby=\"caption-attachment-930\" style=\"width: 1411px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-930 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/04\/5\u5e74-Google-trends.png\" alt=\"5\u5e74 Google trends\" width=\"1411\" height=\"710\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/5\u5e74-Google-trends.png 1411w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/5\u5e74-Google-trends-300x151.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/5\u5e74-Google-trends-1024x515.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/5\u5e74-Google-trends-768x386.png 768w\" data-sizes=\"(max-width: 1411px) 100vw, 1411px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1411px; --smush-placeholder-aspect-ratio: 1411\/710;\" \/><figcaption id=\"caption-attachment-930\" class=\"wp-caption-text\">Source\uff1a Google Trends<\/figcaption><\/figure>\n<p>\u5e7f\u544a\u4e3b\u5728\u9009\u7528\u57df\u540d\u7684\u65f6\u5019\u4e5f\u9700\u6ce8\u610f\u8fd9\u70b9\uff1a\u5927\u8bcd\u524d\u671f\u4e0d\u5229\u4e8e\u54c1\u724c\u63a8\u5e7f\uff0c\u4e5f\u5f88\u96be\u4e0e\u6d88\u8d39\u8005\u5efa\u7acb\u6b63\u786e\u7684\u8054\u60f3\u3002\u5728\u300a<a href=\"https:\/\/bigbobchang.com\/cider-case-study\/\">\u75af\u72c2\u7684 Cider<\/a> \u300b\u4e00\u6587\u4e2d\u4e5f\u5f3a\u8c03\u8fc7\uff1aCider \u539f\u6307\u82f9\u679c\u9152\uff0c\u800c\u5feb\u65f6\u5c1a\u54c1\u724c Cider \u4e0e\u82f9\u679c\u6ca1\u6709\u5173\u8054\uff0c\u4e14\u5728\u6295\u653e Google \u54c1\u724c\u8bcd\u5e7f\u544a\u4e0a\u5904\u4e8e\u52a3\u52bf\u3002<\/p>\n<p>\u6d88\u8d39\u8005\u5728\u641c\u7d22\u5b89\u514b\u5176\u4ed6\u54c1\u724c\u65f6\uff0c\u6709\u7684\u4e5f\u4f1a\u5e26 Anker, \u5982 \u201canker soundcore\u201d.<\/p>\n<figure id=\"attachment_931\" aria-describedby=\"caption-attachment-931\" style=\"width: 474px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-931 size-large lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/04\/anker-Google-ads-1024x441.png\" alt=\"anker Google ads\" width=\"474\" height=\"204\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/anker-Google-ads-1024x441.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/anker-Google-ads-300x129.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/anker-Google-ads-768x331.png 768w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/anker-Google-ads-1536x662.png 1536w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/anker-Google-ads.png 1769w\" data-sizes=\"(max-width: 474px) 100vw, 474px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 474px; --smush-placeholder-aspect-ratio: 474\/204;\" \/><figcaption id=\"caption-attachment-931\" class=\"wp-caption-text\">Source: Google Ads<\/figcaption><\/figure>\n<h3>\u5b89\u514b\u72ec\u7acb\u7ad9\u6d45\u6790<\/h3>\n<p><strong>\u54c1\u724c\u5b98\u7f51\u8bbe\u8ba1<\/strong><\/p>\n<p>Anker, eufy, Soundcore\u00a0 \u8fd9\u4e09\u4e2a\u4e3b\u8981\u54c1\u724c\u5728 US,\u00a0 CA, UK, DE \u8fd9\u4e9b\u56fd\u5bb6\u4e2d\uff0c\u5b98\u7f51\u9996\u9875\u5448\u73b0\u7684\u89c6\u89c9\u57fa\u672c\u4e00\u81f4\uff0c\u5185\u5bb9\u5e03\u5c40\u4e5f\u76f8\u8fd1\u3002\u4e0d\u8fc7 Anker \u4fc4\u7f57\u65af\u7ad9\u70b9\u505a\u4e86\u8f83\u5927\u7684\u5dee\u5f02\u5316\u5904\u7406\u3002Anker \u6d77\u5916\u7f51\u7ad9\u53ef\u4ee5\u5207\u6362\u81f3\u5370\u5ea6\u5730\u533a\uff0c\u800c\u5370\u5ea6\u7684\u7ad9\u70b9\u53ef\u4ee5\u7528\u201c\u6539\u5934\u6362\u9762\u201d\u6765\u5f62\u5bb9\u3002<\/p>\n<p>\u6b64\u5916\uff0c Anker \u548c eufy \u9996\u9875\u5927 banner \u6b63\u5728\u4e3a AnkerMake \u5bfc\u6d41\u3002<\/p>\n<figure id=\"attachment_933\" aria-describedby=\"caption-attachment-933\" style=\"width: 556px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-933 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/04\/anker-RU-India.png\" alt=\"anker RU &amp; India\" width=\"556\" height=\"515\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/anker-RU-India.png 556w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/anker-RU-India-300x278.png 300w\" data-sizes=\"(max-width: 556px) 100vw, 556px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 556px; --smush-placeholder-aspect-ratio: 556\/515;\" \/><figcaption id=\"caption-attachment-933\" class=\"wp-caption-text\">Source\uff1aAnker RU &amp; India<\/figcaption><\/figure>\n<p>Anker \u6cd5\u56fd\u7ad9\u7684\u57df\u540d\u4e3a anker.com\/fr, \u7f51\u7ad9\u4fdd\u6301\u7740\u65e7\u6709\u7684\u8bbe\u8ba1\uff0c\u5e76\u672a\u66f4\u65b0\u3002<\/p>\n<figure id=\"attachment_934\" aria-describedby=\"caption-attachment-934\" style=\"width: 974px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-934 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/04\/Anker-FR-\u9875\u9762\u7f3a\u5931\uff0c\u672a\u66f4\u65b0.png\" alt=\"Anker FR \u9875\u9762\u7f3a\u5931\uff0c\u672a\u66f4\u65b0\" width=\"974\" height=\"814\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/Anker-FR-\u9875\u9762\u7f3a\u5931\uff0c\u672a\u66f4\u65b0.png 974w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/Anker-FR-\u9875\u9762\u7f3a\u5931\uff0c\u672a\u66f4\u65b0-300x251.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/Anker-FR-\u9875\u9762\u7f3a\u5931\uff0c\u672a\u66f4\u65b0-768x642.png 768w\" data-sizes=\"(max-width: 974px) 100vw, 974px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 974px; --smush-placeholder-aspect-ratio: 974\/814;\" \/><figcaption id=\"caption-attachment-934\" class=\"wp-caption-text\">Source: Anker FR<\/figcaption><\/figure>\n<p><strong>\u54c1\u724c\u6545\u4e8b<\/strong><\/p>\n<p>Anker \u516c\u53f8\u5b98\u7f51 \uff08anker-in.com\uff09\u54c1\u724c\u6545\u4e8b\u8be6\u5b9e\uff0c\u5f15\u4eba\u5165\u80dc\u3002\u800c\u6d77\u5916\u7ad9\u70b9\u591a\u662f\u51e0\u6bb5\u8bdd\u5f62\u5bb9\uff0c\u6ca1\u6709\u54c1\u724c\u4f7f\u547d\u4ef7\u503c\u89c2\u3001\u53d1\u5c55\u5386\u7a0b\u4ecb\u7ecd\u3002<\/p>\n<ul>\n<li>Anker \u7684 <a href=\"https:\/\/us.anker.com\/pages\/about\" target=\"_blank\" rel=\"noopener\">Our Compamay<\/a> \u9875\u9762<\/li>\n<li>eufy \u7684 <a href=\"https:\/\/us.eufylife.com\/pages\/about?ref=navimenu\" target=\"_blank\" rel=\"noopener\">About Us<\/a> \u9875\u9762<\/li>\n<li>Soundcore \u7684 <a href=\"https:\/\/us.soundcore.com\/pages\/brand-story\" target=\"_blank\" rel=\"noopener\">Brand Story<\/a> \u9875\u9762<\/li>\n<li>Nebula \u7684 <a href=\"https:\/\/us.seenebula.com\/pages\/brand-story\" target=\"_blank\" rel=\"noopener\">About Us<\/a> \u9875\u9762<\/li>\n<li>AnkerWork \u6ca1\u6709 About Us \u9875\u9762<\/li>\n<li>ROAV\u3001AnkerMake \u5e95\u90e8\u5bfc\u822a\u4e0d\u5b58\u5728<\/li>\n<\/ul>\n<figure id=\"attachment_938\" aria-describedby=\"caption-attachment-938\" style=\"width: 689px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-938 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/04\/anker-about-us-\u9875\u9762.png\" alt=\"anker about us \u9875\u9762\" width=\"689\" height=\"297\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/anker-about-us-\u9875\u9762.png 689w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/anker-about-us-\u9875\u9762-300x129.png 300w\" data-sizes=\"(max-width: 689px) 100vw, 689px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 689px; --smush-placeholder-aspect-ratio: 689\/297;\" \/><figcaption id=\"caption-attachment-938\" class=\"wp-caption-text\">Source: \u5b89\u514b\u5404\u54c1\u724c\u5b98\u7f51<\/figcaption><\/figure>\n<p>\u503c\u5f97\u4e00\u63d0\u7684\u662f\uff0cAnker \u4e3b\u6253\u5145\u7535\uff0c\u54c1\u724c\u7406\u5ff5\u662f\u4e3a\u201c\u751f\u6d3b\u5145\u6ee1\u7535\u201d\uff0c Logo \u4e2d\u7684\u5c0f\u95ea\u7535\u4e5f\u6709\u5feb\u901f\u5145\u7535\u7684\u610f\u5473\u3002\u6839\u636e Euromonitor International \u7684\u6570\u636e\uff0c \u5728\u6570\u7801\u5145\u7535\u54c1\u724c\u4e2d Anker 2020 \u5e74\u7684\u96f6\u552e\u989d\u5168\u7403\u7b2c\u4e00\uff0c\u6240\u4ee5 Anker \u4ee5\u201c\u5168\u7403\u7b2c\u4e00\u7684\u6570\u7801\u5145\u7535\u54c1\u724c\u201d \u81ea\u5c45\u3002<\/p>\n<figure id=\"attachment_932\" aria-describedby=\"caption-attachment-932\" style=\"width: 1425px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-932 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/04\/anker-charging-brand.png\" alt=\"anker charging brand\" width=\"1425\" height=\"672\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/anker-charging-brand.png 1425w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/anker-charging-brand-300x141.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/anker-charging-brand-1024x483.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/anker-charging-brand-768x362.png 768w\" data-sizes=\"(max-width: 1425px) 100vw, 1425px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1425px; --smush-placeholder-aspect-ratio: 1425\/672;\" \/><figcaption id=\"caption-attachment-932\" class=\"wp-caption-text\">Source: Anker<\/figcaption><\/figure>\n<p>\u6240\u4ee5\u5f53\u63d0\u5230 Anker \u7684\u65f6\u5019\uff0c\u6d88\u8d39\u8005\u4f1a\u66f4\u5bb9\u6613\u60f3\u5230\u201c\u5145\u7535\u201d\u3002\u8fd9\u5927\u6982\u80fd\u591f\u89e3\u91ca\u4e3a\u4ec0\u4e48 eufy security \u5728\u4e9a\u9a6c\u900a lisitng \u7684\u6807\u9898\u5e76\u6ca1\u6709\u52a0\u4e0a anker, \u6bd5\u7adf security \u548c charging \u5e76\u65e0\u591a\u5927\u5173\u8054\u3002<\/p>\n<figure id=\"attachment_946\" aria-describedby=\"caption-attachment-946\" style=\"width: 624px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-946 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/04\/anker-brand-image.png\" alt=\"anker brand image\" width=\"624\" height=\"280\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/anker-brand-image.png 624w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/anker-brand-image-300x135.png 300w\" data-sizes=\"(max-width: 624px) 100vw, 624px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 624px; --smush-placeholder-aspect-ratio: 624\/280;\" \/><figcaption id=\"caption-attachment-946\" class=\"wp-caption-text\">Source: BobzNotes<\/figcaption><\/figure>\n<p>\u51e0\u4e2a\u7f51\u7ad9\u4e0a\u6ca1\u6709\u5173\u4e8e Sustainability \u53ef\u6301\u7eed\u53d1\u5c55\u7684\u5185\u5bb9\u3002<\/p>\n<p>\u5728 \u300a<a href=\"https:\/\/bigbobchang.com\/shein-case-study\/\" target=\"_blank\" rel=\"noopener\">\u5f53\u6211\u4eec\u8c08 SHEIN \u7684\u65f6\u5019\u6211\u4eec\u6ca1\u8c08\u4ec0\u4e48<\/a>\u300b\u4e00\u6587\u4e2d\uff0c\u7b14\u8005\u5df2\u8bf4\u660e\uff0c\u5e74\u8f7b\u6d88\u8d39\u8005\u9664\u4e86\u4ea7\u54c1\u548c\u670d\u52a1\uff0c\u6d88\u8d39\u8005\u4e5f\u4f1a\u5173\u6ce8\u54c1\u724c\u7684\u4ef7\u503c\u4e3b\u5f20\u3002\u201c\u53ef\u6301\u7eed\u53d1\u5c55\u201d\u201c\u521b\u9020\u529b\u201d\u201c\u52a8\u7269\u4fdd\u62a4\u201d \u7b49\u90fd\u88ab\u63a8\u5d07\u3002<\/p>\n<ul>\n<li>https:\/\/www.belkin.com\/us\/sustainability\/<\/li>\n<li>https:\/\/www.bose.com\/en_us\/about_bose\/sustainability.html<\/li>\n<\/ul>\n<p>\u56fd\u5185\u51fa\u6d77\u5546\u5bb6\u5728\u54c1\u724c\u6545\u4e8b\u4e0a\u8fd8\u9700\u8981\u5411\u6d77\u5916\u4f18\u79c0\u54c1\u724c\u5b66\u4e60\u3002<\/p>\n<p><strong>\u7f51\u7ad9\u6d41\u91cf<\/strong><\/p>\n<p>\u6211\u4eec\u7b80\u5355\u770b\u4e0b\u51e0\u4e2a\u7ad9\u70b9\u5404\u6e20\u9053\u6d41\u91cf\u5206\u5e03\u3002<\/p>\n<p><a href=\"https:\/\/bigbobchang.com\/similarweb-guide\/\" target=\"_blank\" rel=\"noopener\">Similarweb<\/a> PC \u7aef\u6570\u636e\u663e\u793a\uff0c Anker, Soundcore, eufy \u7684\u6d41\u91cf\u4e3b\u8981\u6765\u81ea\u81ea\u7136\u641c\u7d22\u00a0 (organic search) \u548c\u76f4\u63a5\u6d41\u91cf (direct\uff09\u3002\u5404\u7ad9\u70b9\u5728\u4ed8\u8d39\u641c\u7d22\u5e7f\u544a\u4e0a\u4e5f\u6709\u6295\u5165\u3002<\/p>\n<figure id=\"attachment_939\" aria-describedby=\"caption-attachment-939\" style=\"width: 1364px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-939 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/04\/channel.png\" alt=\"Similarweb channel\" width=\"1364\" height=\"420\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/channel.png 1364w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/channel-300x92.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/channel-1024x315.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/channel-768x236.png 768w\" data-sizes=\"(max-width: 1364px) 100vw, 1364px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1364px; --smush-placeholder-aspect-ratio: 1364\/420;\" \/><figcaption id=\"caption-attachment-939\" class=\"wp-caption-text\">Source: Similarweb<\/figcaption><\/figure>\n<p>\u6211\u4eec\u7528 Semrush \u5bf9\u6bd4\u5206\u6790\u51e0\u4e2a\u7ad9\u70b9\u7684\u641c\u7d22\u6d41\u91cf, \u4e0d\u96be\u53d1\u73b0\uff0c\u5728\u81ea\u7136\u641c\u7d22\u4e0a\u548c\u6d77\u5916\u54c1\u724c\u8fd8\u662f\u5b58\u5728\u4e00\u4e9b\u5dee\u8ddd\u3002\u8fd9\u4e5f\u662f\u641c\u7d22\u5f15\u64ce\u4f18\u5316 \uff08SEO\uff09\u7684\u5de5\u4f5c\u3002<\/p>\n<figure id=\"attachment_941\" aria-describedby=\"caption-attachment-941\" style=\"width: 563px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-941 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/04\/search-semrush.png\" alt=\"search-semrush\" width=\"563\" height=\"372\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/search-semrush.png 563w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/search-semrush-300x198.png 300w\" data-sizes=\"(max-width: 563px) 100vw, 563px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 563px; --smush-placeholder-aspect-ratio: 563\/372;\" \/><figcaption id=\"caption-attachment-941\" class=\"wp-caption-text\">Source: Semrush<\/figcaption><\/figure>\n<p>\u4e9a\u9a6c\u900a\u5356\u5bb6\u7ad9\u5916\u63a8\u5e7f\u57fa\u672c\u4f9d\u9760 <a href=\"https:\/\/bigbobchang.com\/publisher-dealnews\/\" target=\"_blank\" rel=\"noopener\">Deal<\/a>, <a href=\"https:\/\/bigbobchang.com\/influencer-marketing-guide\/\" target=\"_blank\" rel=\"noopener\">\u7ea2\u4eba<\/a>\u4ee5\u53ca<a href=\"https:\/\/bigbobchang.com\/publisher-spotlight-cnet\/\" target=\"_blank\" rel=\"noopener\">\u5a92\u4f53\u6d4b\u8bc4<\/a>\u3002\u6211\u4eec\u53d1\u73b0\uff0c Anker \u53ca\u5176\u65d7\u4e0b\u54c1\u724c\u7684\u7ad9\u5916\u8d44\u6e90\u57fa\u672c\u5c06\u7528\u6237\u5bfc\u5411\u4e9a\u9a6c\u900a\u3002<\/p>\n<ul>\n<li>Slickdeals\u00a0<a href=\"https:\/\/slickdeals.net\/newsearch.php?q=anker&amp;searcharea=deals&amp;searchin=first\" target=\"_blank\" rel=\"noopener\"> Deal \u5e16\u5b50<\/a>\uff0c\u76ee\u524d\u67092610 + \u6761 \u5e16\u5b50<\/li>\n<li>CNET <a href=\"https:\/\/www.cnet.com\/search\/?query=anker\" target=\"_blank\" rel=\"noopener\">\u5a92\u4f53\u6d4b\u8bc4<\/a><\/li>\n<li>Unbox Therapy (18.2M subscribers) Youtube <a href=\"https:\/\/us.anker.com\/pages\/unbox-therapy-partnership?\" target=\"_blank\" rel=\"noopener\">\u8bc4\u6d4b<\/a>\uff0c \u843d\u5730\u9875\u867d\u7136\u662f\u5b98\u7f51\uff0c\u4e0d\u8fc7\u6700\u7ec8\u5bfc\u6d41\u5230\u4e9a\u9a6c\u900a\u8d2d\u4e70<\/li>\n<\/ul>\n<p>\u62e5\u6709\u54c1\u724c\u72ec\u7acb\u7ad9\u548c\u4e9a\u9a6c\u900a\u7b49\u591a\u4e2a\u6e20\u9053\u65f6\uff0c\u63a8\u5e7f\u8d44\u6e90\u7528\u5230\u54ea\u91cc\uff1f\u8fd9\u662f\u4e00\u4e2a\u95ee\u9898\u3002<\/p>\n<p>\u56fd\u5185\u51fa\u6d77\u54c1\u724c\u591a\u6570\u9009\u62e9\u4e9a\u9a6c\u900a\uff0c\u800c\u4e00\u4e9b\u6d77\u5916\u54c1\u724c\u5374\u5e0c\u671b\u7528\u6237\u76f4\u63a5\u5728\u5b98\u7f51\u8d2d\u4e70\u3002\u5f53\u7136\uff0c\u4e0d\u540c\u7528\u6237\u4e5f\u6709\u4e0d\u540c\u7684\u504f\u597d\uff0c\u6240\u4ee5\u4e00\u4e9b\u5a92\u4f53\u6d4b\u8bc4\u6587\u7ae0\u4f1a\u653e\u591a\u4e2a\u8d2d\u7269\u6309\u94ae\u3002<\/p>\n<figure id=\"attachment_942\" aria-describedby=\"caption-attachment-942\" style=\"width: 625px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-942 size-full lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/04\/buy-directly-e1649588270381.png\" alt=\"buy directly\" width=\"625\" height=\"543\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/buy-directly-e1649588270381.png 625w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/buy-directly-e1649588270381-300x261.png 300w\" data-sizes=\"(max-width: 625px) 100vw, 625px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 625px; --smush-placeholder-aspect-ratio: 625\/543;\" \/><figcaption id=\"caption-attachment-942\" class=\"wp-caption-text\">Source: Belkin &amp; Bose<\/figcaption><\/figure>\n<p><strong>\u793e\u5a92\u4f53\u8fd0\u8425<\/strong><\/p>\n<p>Anker \u9664\u4e86\u5b98\u7f51\u7684 Community \u8fd8\u6709 Facebook \u7c89\u4e1d\u4e3b\u9875\u3002<\/p>\n<ul>\n<li>http:\/\/community.anker.com\/forum<\/li>\n<li>https:\/\/www.facebook.com\/Anker.fans\/<\/li>\n<\/ul>\n<p>\u6211\u4eec\u76f4\u63a5\u770b\u4e0b Instagram \u548c TikTok.<\/p>\n<p>\u5728 Instagram \u4e0a\uff0cAnker, eufy, Soundocre \u5747\u6709 10 + \u4e2a\u8d26\u53f7\uff0c\u9488\u5bf9\u4e0d\u540c\u7684\u5e02\u573a\u3002\u4e00\u4e9b\u8d26\u53f7\u672a\u8ba4\u8bc1\uff0c\u7c89\u4e1d\u6570\u4e5f\u672a\u7834\u4e07\uff0c\u4e0d\u540c\u5e02\u573a\u53d1\u5e16\u5185\u5bb9\u5404\u4e0d\u76f8\u540c\u3002\u5c31\u4e3b\u8d26\u53f7\u800c\u8a00\uff0c Anker \u603b\u4f53\u4e0a\u5185\u5bb9\u4fdd\u6301\u4e00\u81f4\uff0c\u7b26\u5408\u54c1\u724c\u8c03\u6027\uff1b Soundcore \u5076\u5c14\u4f1a\u53d1\u4e9b\u641e\u7b11\u56fe\uff0c eufy \u5185\u5bb9\u504f\u5411\u751f\u6d3b\u5316\uff0c\u540e\u4e24\u8005\u4e92\u52a8\u5747\u4f4e\u4e8e Anker.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-945 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/04\/Anker-Instagram-and-TikTok.png\" alt=\"Anker Instagram and TikTok\" width=\"554\" height=\"197\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/Anker-Instagram-and-TikTok.png 554w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/Anker-Instagram-and-TikTok-300x107.png 300w\" data-sizes=\"(max-width: 554px) 100vw, 554px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 554px; --smush-placeholder-aspect-ratio: 554\/197;\" \/><\/p>\n<p>TikTok \u4e0a\uff0c Anker \u82f1\u56fd\u548c\u5370\u5c3c \u8d26\u53f7\u90fd\u5728\u505a\u76f4\u64ad\u6d3b\u52a8\u3002\u5370\u5c3c\u8d26\u53f7\u7684\u5173\u6ce8\u4eba\u6570\u8f83\u591a\uff0c\u4e1c\u5357\u4e9a\u7684\u51e0\u4e2a\u8d26\u53f7\u89c6\u9891\u89c2\u770b\u91cf\u660e\u663e\u9ad8\u4e8eankerofficial \u8d26\u53f7\u3002\u6709\u8da3\u7684\u662f ankerofficial \u8d26\u53f7\u4e3b\u8981\u662f\u53d1\u5e03\u548c\u5145\u7535\u76f8\u5173\u4ea7\u54c1\u7684\u89c6\u9891\uff0c \u800c ankeruk, anker.indonesia \u6db5\u76d6 eufy, soundcore \u7b49\u54c1\u724c\u7684\u4ea7\u54c1\u3002<\/p>\n<p><strong>\u8054\u76df\u8425\u9500<\/strong><\/p>\n<p>Anker \u65e9\u5728 2018 \u5e74\u5c31\u5f00\u901a\u4e86\u8054\u76df\u9879\u76ee\u3002\u4e0d\u8fc7\u89c2\u5bdf\u8054\u76df\u5e73\u53f0\u60c5\u51b5\uff0c\u53ef\u4ee5\u5224\u65ad\u8054\u76df\u8425\u9500\u5e76\u672a\u505a\u597d\u89c4\u5212\u3002\u8fd9\u5f53\u7136\u4e5f\u548c\u72ec\u7acb\u7ad9\u7684\u5e03\u5c40\u76f8\u5173\u3002<\/p>\n<figure id=\"attachment_943\" aria-describedby=\"caption-attachment-943\" style=\"width: 690px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-943 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/04\/Anker-\u8054\u76df\u9879\u76ee.png\" alt=\"Anker \u8054\u76df\u9879\u76ee\" width=\"690\" height=\"370\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/Anker-\u8054\u76df\u9879\u76ee.png 690w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/Anker-\u8054\u76df\u9879\u76ee-300x161.png 300w\" data-sizes=\"(max-width: 690px) 100vw, 690px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 690px; --smush-placeholder-aspect-ratio: 690\/370;\" \/><figcaption id=\"caption-attachment-943\" class=\"wp-caption-text\">Source: BobzNotes<\/figcaption><\/figure>\n<p>\u6d77\u5916\u63a8\u5e7f\u8fd9\u5757\uff0c\u591a\u6570\u4eba\u5bf9\u8054\u76df\u8425\u9500\u77e5\u4e4b\u751a\u5c11\uff0c\u7b14\u8005\u5728\u300a<a href=\"https:\/\/bigbobchang.com\/affiliate-marketing-in-china\/\" target=\"_blank\" rel=\"noopener\">\u8bba\u8054\u76df\u8425\u9500\u5728\u4e2d\u56fd\u7684\u7f3a\u5e2d<\/a>\u300b\u5df2\u7ecf\u89e3\u91ca\u8fd9\u4e00\u73b0\u8c61\u3002<\/p>\n<p>\u5b89\u514b\u7684\u4e3b\u8981\u5e02\u573a\u96c6\u4e2d\u5728\u5317\u7f8e\u548c\u6b27\u6d32\uff08\u4ee5\u5fb7\u56fd\u4e3a\u4e3b\uff09\uff0c\u5176\u5b9e Rakuten, CJ, Impact \u5176\u4e2d\u4e00\u4e2a\u5e73\u53f0\u5c31\u5df2\u7ecf\u80fd\u6ee1\u8db3\u5176\u9700\u6c42\u3002<\/p>\n<p>\u9700\u8981\u6ce8\u610f\u7684\u662f\uff0c\u4ea7\u54c1\u7684\u6210\u529f\u5e76\u4e0d\u4ee3\u8868\u72ec\u7acb\u7ad9\u80fd\u6210\u529f\u3002\u6211\u4eec\u770b\u5230\u00a0 AnkerWork \u7684\u8054\u76df\u8868\u73b0\u4e5f\u5e76\u4e0d\u7406\u60f3\uff1a\u4e0a\u6b21\u8ba2\u5355\u8fd8\u5728 4 \u6708 5\u65e5\uff0c\u5c06\u8fd1\u4e00\u4e2a\u661f\u671f\u672a\u51fa\u5355\u3002<\/p>\n<figure id=\"attachment_944\" aria-describedby=\"caption-attachment-944\" style=\"width: 1251px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-944 lazyload\" data-src=\"http:\/\/bigbobchang.com\/wp-content\/uploads\/2022\/04\/Ankerwork-ShareASale.png\" alt=\"Ankerwork ShareASale\" width=\"1251\" height=\"561\" data-srcset=\"https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/Ankerwork-ShareASale.png 1251w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/Ankerwork-ShareASale-300x135.png 300w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/Ankerwork-ShareASale-1024x459.png 1024w, https:\/\/bigbobchang.com\/zh\/wp-content\/uploads\/2022\/04\/Ankerwork-ShareASale-768x344.png 768w\" data-sizes=\"(max-width: 1251px) 100vw, 1251px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1251px; --smush-placeholder-aspect-ratio: 1251\/561;\" \/><figcaption id=\"caption-attachment-944\" class=\"wp-caption-text\">Source: ShareASale<\/figcaption><\/figure>\n<p>\u4e0a\u6587\u8bb2\u7684 Deal \u8d34, \u7ea2\u4eba\u4ee5\u53ca\u5a92\u4f53\u6d4b\u8bc4\u5747\u53ef\u4ee5\u901a\u8fc7<a href=\"https:\/\/bigbobchang.com\/affiliate-marketing-guide\/\" target=\"_blank\" rel=\"noopener\">\u8054\u76df\u8425\u9500<\/a>\u5408\u4f5c\u3002\u8054\u76df\u8425\u9500\u76f8\u5173\u5185\u5bb9\u53ef\u53c2\u8003\u300a\u8054\u76df\u8425\u9500\u4e09\u90e8\u66f2\u300b<\/p>\n<h2>\u603b\u7ed3<\/h2>\n<p>\u8c08\u72ec\u7acb\u7ad9\u5fc5\u8c08 <a href=\"https:\/\/bigbobchang.com\/shein-case-study\/\">SHEIN<\/a>, \u8c08\u4e9a\u9a6c\u900a\u5356\u5bb6\u7ed5\u4e0d\u5f00 Anker.<\/p>\n<p>Anker \u72ec\u7acb\u7ad9\u7684\u5e03\u5c40\u53ef\u4ee5\u7ed9\u4e9a\u9a6c\u900a\u5356\u5bb6\u4ee5\u4e0b\u601d\u8003\u3002<\/p>\n<ol>\n<li>\u662f\u5426\u8981\u505a\u72ec\u7acb\u7ad9\uff1f\u4ec0\u4e48\u6837\u7684\u54c1\u7c7b\u72ec\u7acb\u7ad9\u66f4\u5bb9\u6613\u6210\u529f\uff1f<\/li>\n<li>\u72ec\u7acb\u7ad9\u662f\u81ea\u5df1\u56e2\u961f\u505a\u8fd8\u662f\u6388\u6743\u5f53\u5730\u4ee3\u7406\u5546\u505a\uff1f\u5982\u4f55\u628a\u63e1\u672c\u571f\u5316?<\/li>\n<li>\u5982\u679c\u5b9e\u884c\u591a\u54c1\u724c\u6218\u7565\uff0c\u5982\u4f55\u7ba1\u7406\u591a\u4e2a\u54c1\u724c\u907f\u514d\u7528\u6237\u8ba4\u77e5\u6df7\u4e71\u540c\u65f6\u5b9e\u73b0\u54c1\u724c\u6548\u76ca\u6700\u5927\u5316\uff1f\u53c8\u5982\u4f55\u90e8\u7f72\u72ec\u7acb\u7ad9\u4e1a\u52a1\u2014\u2014\u4e00\u4e2a\u7ad9\u70b9\u5bb9\u7eb3\u6240\u6709\u54c1\u724c\u4ea7\u54c1\u8fd8\u662f\u4e0d\u540c\u7ad9\u70b9\u4e0d\u540c\u54c1\u724c\uff1f\u72ec\u7acb\u7ad9\u662f\u5426\u9700\u8981\u505a\u5c0f\u8bed\u79cd\u7ad9\u70b9\uff1f<\/li>\n<li>\u72ec\u7acb\u7ad9\u7684\u6d41\u91cf\u4ece\u4f55\u800c\u6765\uff1f\u63a8\u5e7f\u8d44\u6e90\u5206\u914d\u5230\u54ea\u4e2a\u9500\u552e\u6e20\u9053\uff1f<\/li>\n<li>\u54c1\u724c\u5982\u4f55\u591a\u6e20\u9053\u89e6\u8fbe\u7528\u6237\uff1f\u53c8\u5982\u4f55\u5efa\u7acb\u81ea\u5df1\u7684\u62a4\u57ce\u6cb3\uff1f<\/li>\n<\/ol>\n<p>&#8230;&#8230;<\/p>\n<p>\u6700\u540e\uff0c\u8c08\u5230 Anker, \u4f60\u9996\u5148\u60f3\u5230\u7684\u662f\u4ec0\u4e48\uff1f<\/p>\n<p>\u58f0\u660e\uff1a\u672c\u6587\u4e0d\u6784\u6210\u6295\u8d44\u5efa\u8bae\uff0c\u4e0d\u5177\u6709\u4efb\u4f55\u6307\u5bfc\u4f5c\u7528\u3002\u672c\u6587\u6570\u636e\u591a\u6765\u81ea\u516c\u5f00\u8d44\u6599\uff0c\u4ec5\u4f9b\u53c2\u8003\uff1b\u672c\u4eba\u5bf9\u8be5\u4fe1\u606f\u7684\u51c6\u786e\u6027\u3001\u5b8c\u6574\u6027\u6216\u53ef\u9760\u6027\u4e0d\u4f5c\u4efb\u4f55\u4fdd\u8bc1\u3002<\/p>\n<h3>\u63a8\u8350\u9605\u8bfb<\/h3>\n<p><strong>\u4e66\u7c4d<\/strong><\/p>\n<ul>\n<li><em>Strategic Brand Management: Building, Measuring, and Managing Brand Equity<\/em> by Kevin Lane Keller<\/li>\n<li><em>How Brands Grow: What Marketers Don&#8217;t Know<\/em> by Byron Sharp<\/li>\n<li>\u300a\u54c1\u724c\u521b\u9020\u589e\u957f\u300b by\u00a0 \u738b\u76f4\u4e0a<\/li>\n<li>\u300a\u54c1\u724c\u8bbe\u8ba1\u6cd5\u5219\u300bby \u5f90\u9002<\/li>\n<\/ul>\n<p><strong>\u6587\u7ae0<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/weekly.caixin.com\/2021-05-15\/101713196.html\" target=\"_blank\" rel=\"noopener\">\u8d22\u65b0\u5468\u520a<\/a> | \u8de8\u5883\u7535\u5546\u9690\u5f62\u72ec\u89d2\u517d<\/li>\n<li><a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2021-09-09\/their-phone-chargers-rule-amazon-but-anker-has-bigger-ambitions\" target=\"_blank\" rel=\"noopener\">Bloomberg<\/a> | Chinese Phone Charger Giant Has Ambitions Beyond Ruling Amazon<\/li>\n<li><a href=\"https:\/\/bigbobchang.com\/amazon-vs-shopify\/\" target=\"_blank\" rel=\"noopener\">BobzNotes<\/a> | \u8c08\u4e9a\u9a6c\u900a\u5356\u5bb6\u8f6c\u578b\u72ec\u7acb\u7ad9<\/li>\n<li><a href=\"https:\/\/www.amz123.com\/thread-746990.htm\" target=\"_blank\" rel=\"noopener\">\u51fa\u6d77\u540c\u5b66\u4f1a<\/a> | Anker \u548c SheIn \u7684\u6a21\u5f0f\u5bf9\u6211\u4eec\u6709\u4ec0\u4e48\u6307\u5bfc\u610f\u4e49\uff1f<\/li>\n<\/ul>\n<p><strong>\u62a5\u544a<\/strong><\/p>\n<ul>\n<li>\u56fd\u6cf0\u541b\u5b89 | \u5b89\u514b\u521b\u65b0\uff1a\u4ee5\u4ea7\u54c1\u548c\u6e20\u9053\u4e3a\u57fa\uff0c\u9020\u5168\u7403\u5316\u9886\u5148\u54c1\u724c- 2021.7.4<\/li>\n<li>\u6d59\u5546\u8bc1\u5238 | \u5b89\u514b\u521b\u65b0\uff1a\u201c\u6d45\u6d77\u201d3C \u8d5b\u9053\u7684\u54c1\u724c\u5316\u5178\u8303-2021.8.24<\/li>\n<li>\u5e7f\u53d1\u8bc1\u5238 | \u5b89\u514b\u521b\u65b0\uff1a\u7cbe\u54c1\u8de8\u5883\u7535\u5546\u9f99\u5934\uff0c\u591a\u7ef4\u5ea6\u5f00\u542f\u6b63\u5411\u5faa\u73af2021.12.30<\/li>\n<\/ul>\n<p><strong>\u64ad\u5ba2<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.xiaoyuzhoufm.com\/episode\/61c19dfcc0fdc67f56ebf792\" target=\"_blank\" rel=\"noopener\">\u5546\u4e1aWHY\u9171<\/a> | \u8ddf500\u4ebf\u5e02\u503c\u7684\u51fa\u6d77\u56fd\u8d27\u4e4b\u5149\u300c\u5b89\u514b\u521b\u65b0\u300dfounder\u4e00\u987f\u731b\u804a\uff0c <a href=\"https:\/\/anker-in.com\/articles\/64\" target=\"_blank\" rel=\"noopener\">\u6587\u5b57\u7a3f<\/a><\/li>\n<li><a href=\"https:\/\/www.theverge.com\/22769839\/anker-battery-charger-gan-amazon-apple-mfi-lightning-iphone-magsafe-decoder\" target=\"_blank\" rel=\"noopener\">The Verge<\/a> | Why Charging Phones Is Such a Complex Business, with ANKER CEO Steven Yang<\/li>\n<\/ul>\n<p><strong>\u8bfe\u7a0b<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.coursera.org\/learn\/brand-management\" target=\"_blank\" rel=\"noopener\">Coursera<\/a> | IE Business School-Brand and Product Management<\/li>\n<li><a href=\"https:\/\/www.icourse163.org\/learn\/XTU-1205594803?tid=1450217465#\/learn\/announce\" target=\"_blank\" rel=\"noopener\">\u4e2d\u56fd\u5927\u5b66 MOOC<\/a> | \u6e58\u6f6d\u5927\u5b66-\u54c1\u724c\u7ba1\u7406\uff1a\u601d\u7ef4\u5f15\u5bfc\u4e0e\u6848\u4f8b\u89e3\u6790<\/li>\n<li><a href=\"https:\/\/mp.weixin.qq.com\/s\/549-ISdGHHBw2mDeo-OzYw\" target=\"_blank\" rel=\"noopener\">\u6df7\u6c8c\u5927\u5b66<\/a> | \u5b89\u514b\u521b\u65b0\u9633\u840c\uff1a\u540e\u51fa\u6d77\u65f6\u4ee3\uff0c\u6d88\u8d39\u7535\u5b50\u54c1\u724c\u5982\u4f55\u4e58\u98ce\u7834\u6d6a\uff1f<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\u5f53\u8c08\u5230 Anker \u7684\u65f6\u5019\uff0c\u4f60\u9996\u5148\u60f3\u5230\u7684\u662f\u4ec0\u4e48\uff1f \u5b89\u514b\u521b\u65b0\u7684\u80a1\u7968\uff1f\u53ef\u80fd\u4f60\u662f\u4e2a\u6295\u8d44\u8005\u3002 \u4e9a\u9a6c\u900a\u5927\u5356\uff1f\u4e5f\u8bb8\u4f60\u662f\u8de8\u5883\u7535\u5546\u4ece\u4e1a\u8005\u3002 Anker \u5df2\u7ecf\u89e3\u7ea6\u7684\u9996\u4f4d\u54c1\u724c\u5927\u4f7f\u5f20\u54f2\u701a\uff1f\u5927\u6982\u4f60\u4e5f\u662f\u5fae\u535a\u201c\u5403\u74dc\u7fa4\u4f17\u201d\u3002 Anker \u7684\u8054\u540d\u6b3e\u5145\u6c14\u5668? Eufy \u7684\u626b\u5730\u673a\u5668\u4eba? 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