Bob’s Weekly Reading Picks
2019.12.15 volume 49
Content
- TikTok – Everything You Need To Know
- Marketing Trends for 2020
- Spectator to Partner: Turn Your Clients into SEO Allies
- 10 Important 2020 SEO Trends You Need to Know
- The top 25 Econsultancy blog posts of 2019
- Aisle and hopper: Tesco considers selling its Asian supermarkets
- Silicon Valley Is Listening to Your Most Intimate Momentstre
1.TikTok – Everything You Need To Know
What is TikTok?
Douyin and TikTok owned by Bytedance. TikTok absorbed the already prevalent music-focused app Musical.ly in August 2018, taking on it’s comical, casual, lip-sync-heavy content style and snowballing the social platform’s popularity.
Demographic: Recent analytics have shown that 66% of users on TikTok are under the age of 30 (and around 60% are female).
Celebrity: It’s already widespread amongst the celebrity community, with users including Reece Witherspoon, Cardi B and Post Malone
Is TikTok safe to use? There are two main safety concerns with using TikTok currently. Those are: how much information is it monitoring- what are the privacy policies and is it a safe space for children given the average age of a user and it’s popularity with younger generations? Competitor Facebook also looks like it’s concerned about TikTok’s growing popularity among the teenage market. It very quietly launched an app called Lasso,
2.Marketing Trends for 2020
- #1: Companies who rely on Google Analytics will get beat by their competition
- #2: Companies will optimize for voice search, but not for revenue
- #3: Your lists won’t convert as well, so you’ll have to look for alternative communication channels
- #4: Moats will almost be non-existent, other than brands
- #5: Marketing will become a more even playing field, you’ll have no choice but to use automation
- #6: There will be no more silver bullets, we will all have to optimize for marginal gains
- #7: Personalization is the new marketing
3.Spectator to Partner: Turn Your Clients into SEO Allies 
4.10 Important 2020 SEO Trends You Need to Know
- #1: BERT & User-Focused Optimization
- #2: High-Quality, Optimized Content
- #3: E-A-T & Your Unfair Advantage
- #4: UX & Technical SEO
- #5: Mobile SEO
- #6: Structured Data
- #7: Entity & Knowledge Graph Optimization
- #8: Link Building & Brand Building
- #9: Focus on Visibility, Not Just Blue Links
- #10: Programming
5.The top 25 Econsultancy blog posts of 2019
- How to measure marketing in a world without cookie-tracking
- How to measure marketing in a world without cookie-tracking
- How Google Chrome’s cross-site cookie & fingerprinting changes will affect marketers
- 20+ stats that show how online retail is changing
6.Aisle and hopper: Tesco considers selling its Asian supermarkets
7. Silicon Valley Is Listening to Your Most Intimate Moments
Now a war is playing out between the world’s biggest companies to weave Alexa, Apple’s Siri, Alphabet’s Google Assistant, Microsoft’s Cortana, and Facebook’s equivalent service much deeper into people’s lives.
There’s this creeping erosion of privacy that just keeps going and going.