Digital Media Briefing
Client :-
Campaign :-
Date :-
Client, Product & Market Background – why the briefing?
KPI’s/Campaign Objectives – how will the success of this campaign be measured?
Target CPA = £
Please detail any other important KPI’s –
Target Audience
Site Overview
Monthly Page Views =
Monthly UU’s =
Average Conversion Rate % =
AOV =
Other important information
- Will this activity be run in conjunction with any other media?
- Are there any other considerations we need to bear in mind?
- Have you run any activity previously that you would like to avoid/re test?
- Messaging – what is the creative message or call to action?
- Budget (£ excl VAT)
- Campaign Timings
Deadline for provision of information
Please provide a response to this brief by:-
(Please allow a minimum of 10 working days).