Category Archives: Online Marketing

Study Notes: HubSpot Inbound Marketing

This is the study notes from HubSpot Inbound Marketing Course.

Learn inbound marketing techniques that range from content creation to social promotion to converting and nurturing leads and beyond. By the end of this certification course, you’ll be well on your way to building your inbound marketing strategy.
Continue reading Study Notes: HubSpot Inbound Marketing

Weekly Reading Picks| Volume 19

Bob’s Weekly Reading Picks

2019.5.19 volume 19

Content

1.The Beginner’s Guide to 7 Types of Internet Marketing
2.Best Traffic Sources for Affiliate Marketing Pros
3.Presenting the ThinkTank 2019 Network Awards nominees
4.Welcome to the end of digital marketing
5.The Ultimate Guide to Branding in 2019
6.What Is Product Marketing
7.Kantar&Faceoobk:中东跨境电商市场白皮书

Continue reading Weekly Reading Picks| Volume 19

Top 15 Chinese Online Stores in 2019

Top 15 Chinese Online Stores

Do you shop online?
Do you buy products from China?
Do you know any Chinese online stores?

This article will guide you through the top 15 online stores from China.

If you are a deal hunter,  you can make a wiser shopping decision for great offers next time.  If you are a digital marketer, it is suggested that you take a look at these websites and study why they can be successful. Continue reading Top 15 Chinese Online Stores in 2019

10 Digital Marketing Channels You Show Know

How to Promote Your Products Online?

Where

1). On your own websites with tools like Shopify, Bigcommerce, Magento, Woocommerce…

2). On third-party stores like Amazon, eBay, AliExpress, Wish…
For more info, just take a look at this post. Notes of Amazon Big Seller

3). Other options to listing your products on Walmart, Rakuten, Homedepot, Etsy…

4). Through crowdfunding sites like Kickstarter, Indiegogo, GoFundMe… Continue reading 10 Digital Marketing Channels You Show Know

Beginner’s Guide to Email Marketing

Beginner’s Guide to Email Marketing

Content

1.Anti-Spam Laws
2.Email Marketing Platform
3.Different Types of Emails
4. Segmentation of Lists
5. Tracking and Analytics
6.  Effective Email Marketing Strategy Tips
7.More Reading Materials
Continue reading Beginner’s Guide to Email Marketing

Digital Marketing Tools List

If you have any questions, just Google it!

Content

Keyword Tools
SEO Tools
Competitive Analysis Tools
Social Analysis and Management
Reviews & Ratings
Technology Lookup
Free Pictures
Amazon Prices & Reviews
Often Used Tools
Affiliate Forum
Daily News
Academy
Continue reading Digital Marketing Tools List

Digital Media Briefing Example

Digital Media Briefing

Client :-

Campaign :-

Date :-

Client, Product & Market Background – why the briefing?

 

KPI’s/Campaign Objectives – how will the success of this campaign be measured?

Target CPA = £

Please detail any other important KPI’s –

 

Target Audience

 

Site Overview

Monthly Page Views =

Monthly UU’s =

Average Conversion Rate % =

AOV =

 

Other important information

  • Will this activity be run in conjunction with any other media?
  • Are there any other considerations we need to bear in mind?
  • Have you run any activity previously that you would like to avoid/re test?
  • Messaging – what is the creative message or call to action?
  • Budget (£ excl VAT)
  • Campaign Timings

 

Deadline for provision of information

Please provide a response to this brief by:-

(Please allow a minimum of 10 working days).