Top 15 Chinese Online Stores in 2019

Top 15 Chinese Online Stores

Do you shop online?
Do you buy products from China?
Do you know any Chinese online stores?

This article will guide you through the top 15 online stores from China.

If you are a deal hunter,  you can make a wiser shopping decision for great offers next time.  If you are a digital marketer, it is suggested that you take a look at these websites and study why they can be successful.

Notice:
The information below is only for reference and learning.
For any order issues, please contact the merchant directly.

1.AliExpress

AliExpress

Company: Alibaba Group
Products: Everything You Want
Service: Worldwide Delivery, 24/7 Help Center, Safe Payment
Shipping Methods: UPS, FedEx, DHL, TNT, EMS, TOLL, e-EMS, ePacket, and more
Payment Methods:
Visa, MasterCard, Maestro, Discover card and Diners Club card, American Express, and more. (There are differences between mobile and PC)
Returns & Refunds: Contact seller or open disputes (Buyer Protection)

Description: AliExpress is the most well-known Chinese commerce website. It does not sell any products itself but many sellers list their products on this platform just like Amazon, eBay. Some people doing dropshipping get their products here.

Vendors offer free shipping, but deliveries will take a long time. You need to pay an extra fee if you choose the logistics service provider such as DHL, UPS, FedEx.

Traffic at a glance (for reference):

Aliexpress 2

2.GearBest

Gearbest

Company: Globalegrow E-commerce
Products: Gadget & Fashion & More
Services: 7 Day DOA Guarantee, 45 Day Money Back Guarantee, Warranty and Return
Shipping Methods:  Air Mail, Priority Line, Expedited Shipping, and more 
Payment Methods: PayPal, Mastercard, Visa and more. (split order payments for Brazilian)
Returns and Refunds: Contact Support Center

Description: If you like gadgets, then Gearbest is your good choice. You can get some good deals of smartwatches,  mobile phones, RC toys, smart-home items here.

Top brands include Xiaomi, Huawei, Oneplus, DJI and more.

Traffic at a glance (for reference):

Gearbest 2

3.DHgate

DHGate.png

Company: Century Heguang Science & Technology Development (Beijing) Co. Ltd
Products: Everything You Want
Services: Secure payments, Guaranteed refunds, Worldwide Shipping
Shipping Methods:  ePacket, DHL, EMS and more.
Payment Methods: Visa, Master, American Express, and more.
Returns and Refunds: Contact the Seller, Open a dispute, or Escalate the dispute to DHgate (Buyer Protection)

Description: DHgate.com is a China wholesale marketplace, connecting international buyers with Chinese wholesale sellers. DHgate hosts over 30 million products in a wide range of categories.

Built from the success of DHgate, DHport provides a complete turn-key solution for buyers looking to make bulk purchases from China, connecting buyers directly with top-tier suppliers and handling everything from logistics, customs declaration and more.

Traffic at a glance (for reference):

DHgate 2

4.Banggood

Banggood

Company: Banggood Technology Co., Ltd 
Products: 200,000 + products of different categories
Services: 7 days DOA product guarantee, Product warranty, Banggood guarantees
Shipping Methods: USA Express, Expedited Shipping Service and more (overseas warehouse)
Payment Methods: PayPal, Credit Card, COD, Wire Transfer and more
Returns and Refunds: Contact Customer Service (Different Categroies have different policies)

Description: Banggood was founded in 2006, and at that time it was specialized in computer software research and development. Now it has  a wide range of more than 200000 products.

The payment can be friendly. Also you can be an affiliate as a customer.
Top Brands include Xiaomi, OnePlus, Huawei, DJI and more.

Traffic at a glance (for reference):

banggood2

5.Tomtop

Tomtop

Company: Shenzhen Tomtop Technology Co., Ltd
Products:  1000,000+  products
Services: Money Back in 45 Days, Return Policy & Guarantees
Shipping Methods: EMS, DHL, Airmail, Unipost and more
Payment Methods: PayPal, Credit Card, Wire Transfer, COD and more
Returns and Refunds: Contact Customer Service

Description: Tomtop’s products cover mobiles&accessories, remote control models, cameras and photographic equipment, outdoor sports, audio and video, home garden, beauty care, instrumentation, motorcycle accessories, security lighting and so on.

It has warehouses in CN, US, UK, DE, FR, ES, RU, AU and more.
It also offers second-hand products. Students can enjoy 6% STUDENT DISCOUNT with Studentbeans.

Top Brands include: DJI, Xiami, OnePlus, HuaWei and more.

Traffic at a glance (for reference):

tomtop2

6.GeekBuying

Geekbuying

Company: Shenzhen Geekbuy E-commerce Limited
Products: Tablet PCs & Accessories,Wearable Devices, Car Accessories, and more
Services: Warranty Information
Shipping Methods: EMS, DHL, TNT, Airmalll and more
Payment Methods: PayPal, Credit Card and more
Returns and Refunds: Contact Customer Support

Description: Geekbuying is another online shopping store on consumer electronics. Smartphones, laptops, TV Boxes, smart wearables, and drones are amongst the most popular products on the website.

Top Barnds include: Xiaomi, Huawei, DJI, Oppo, OnePlus, and more.

Traffic at a glance (for reference):

geekbuying 2

7. ZAFUL

Zaful

Company: Globalegrow E-commerce
Products: Women/Men Fashion
Services:  30 Day Returns Warranty
Shipping Methods:  STANDARD/EXPRESS SHIPPING 
(Free Standard Shipping on orders over $49)
Payment Methods: PayPal, Credit Card, Wire Transfer and more
Returns and Refunds: Support Center

Description: Zaful is a one-stop online shop for today’s most daring, exciting and edgy fashion apparel.  Its Instagram account has 3.6m followers. Swimwear is the best seller. Students can enjoy extra discounts.

Traffic at a glance (for reference):

Zaful 2

8.SheIn 

Shein.png

Company: Nanjing Lingtian Information Technology Co., Ltd.
Products: Clothing for Women, Men, and Kids
Services: Returns within 30 Days of Receipt
Shipping Methods: STANDARD/EXPRESS SHIPPING 
(Free Standard Shipping on orders over US$49)
Payment Methods: PayPal, Credit Card, Wire Transfer and more
Returns and Refunds:  Customer Service

Description: SheIn is an international B2C fast fashion e-commerce platform. The company mainly focuses on women’s wear, but there are also men’s apparel and children’s clothes and plus size fashion available.

SheIn mainly targets Europe, America, Australia, and the Middle East along with other markets.

Traffic at a glance (for reference):

Shein 2

9. JollyChic

Jollychic.png

Company:  Zhejiang Zhiyu Information Technology Co., Ltd.
Products: Fashion, Elcetronics, Home, Sports
Services: 24/7 Customer Service
Shipping Methods: Standard/Express delivery
Payment Methods:  Credit Card, Paypal, COD, Apple Pay and more
Returns and Refunds: Apple for Return ( some items are not eligible for return or refund)

Description: Jollychic, a mobile e-commerce platform mainly serving the Middle East market, provides popular garments for both individuals and wholesalers. It offers a whole catalogue of products including tonsumer goods, apparel, electronics, home goods, shoes and bags, baby products and others.

Jollychic has offices in Saudi Arabia, the UAE, Jordan, Turkey, the US and China.

Traffic at a glance (for reference):

Jollychic 2

10. ClubFactory

clubfactory.png

Company: Hangzhou Jiayun Data technology CO.,LTD. 
Products:  Fashion, Jewelry, Electronics, Home & Lifestyle
Services: Payment Protection
Shipping Methods: USPS (US), GATI (IN) and more
Payment Methods: PayPal, Credit Card, COD and more
Returns and Refunds: Apply for Return (in APP)

Description: ClubFactory is a fashion, beauty, and lifestyle e-commerce store, labeled by fatory prices.

It has positioned its market in places like India, Europe, United States, Southeast Asia, and the Middle East. India became the leading market for ClubFactory accounting for nearly 40 million users out of its 70 million users globally.

Traffic at a glance (for reference):

clubfactory 2

11. Lightinthebox

lightinthebox.png

Company: LightInTheBox Holding Co., Ltd.
Products:  Dresses, Home&Garden, Electronics, Wedding Apparel
Services: Manufacturer Direct, 14-day Satisfaction Guarantee …
Shipping Methods: Expedited Postal, Economy Express and more
Payment Methods: Credit Card, PayPal, Wire Transfers and more
Returns and Refunds: Contact Customer Service

Description: LightInTheBox is an international online retail company that delivers a wide selection of lifestyle products to consumers.

It starts from wedding apparel and goes public on New York Stock Exchange.

Traffic at a glance (for reference):

lightinthebox 2

12. Anker 

anker.png

CompanyAnker Innovations Limited
Products: Power Banks, Charges, Cables, Audio
Services: Product Verification,  Update Firmware
Shipping Methods: Not Mentioned
Payment Methods: Credit Card, PayPal and more
Returns and Refunds: Warranty Requests

Description: Anker is the global leader in charging technology. This includes wireless charging, car charging, and the best-selling portable and wall chargers.

You can buy items from Anker store or Amazon and it was mentioned in 2015 as the leading brand of mobile chargers on Amazon.com.

It owns 5 key brands: Anker, Soundcore, EUFY, NEBULA, and ROAV.

Traffic at a glance (for reference):

anker 2

13. PatPat

Patpat

Company: Shenzhen Yingfusi Technology Co., Ltd
Products: Kids & Baby, Home & Accessories, Family
Services: 14 days for Return
Shipping Methods: STANDARD/EXPRESS DELIVERY
Payment Methods: Credit Card, PayPal, Apple Pay and more
Returns and Refunds: Contact Customer Service

Description: PatPat is an online store focused on e-commerce marketplace offering daily deals for moms and kids.

Products cover clothing, accessories, toys, electronics, home goods, and more.

Traffic at a glance (for reference):

patpat 2

14. Tidebuy

tidebuy

CompanyTidebuy International Limited
Products: Fashion, Electronics, Home, Wedding, Outdoor &Sports
Services: SMS Subscription
Shipping Methods:  Standard/Expedited Shipping 
Payment Methods: PayPal, Credit Card and more
Returns and Refunds: Open a Dispute

Description: Tidebuy provides hundreds of dedicated products for global shoppers.  boast over 10 million product listings from our factory.

Customers can also enjoy custom made items. Students can enjoy 15% OFF discount via StudentBeans.

Traffic at a glance (for reference):

tidebuy2

15. Stylewe

stylewe

Company: ChicV Limited Corp
Products: women fashion
Services: Member Privileges
Shipping Methods: Standard/Express Shipping
Payment Methods: PayPal
Returns and Refunds: Contact Customer Care Team

Description: Stylewe is an online fashion shopping platform featuring independent fashion designers.

StyleWe offers every category of women’s apparel, including dresses, tops, knitwear, outwear, and shoes and more.

Traffic at a glance (for reference):

stylewe 2

10 Digital Marketing Channels You Show Know

How to Promote Your Products Online?

Where

1). On your own websites with tools like Shopify, Bigcommerce, Magento, Woocommerce…

2). On third-party stores like Amazon, eBay, AliExpress, Wish…
For more info, just take a look at this post. Notes of Amazon Big Seller

3). Other options to listing your products on Walmart, Rakuten, Homedepot, Etsy…

4). Through crowdfunding sites like Kickstarter, Indiegogo, GoFundMe…

How

If you start up your online store and market your products, you can consider these channels below.

1.Google

Use Google ads to test whether your ideas are great, your products are attractive. If it works, then dive into your business.

Adwords Fundamental

2.Facebook

Facebook is a great social network. If you want to reach more audiences, then try it but remember when people search for something, they have a purpose while they use Facebook, usually, it is for fun.

You can use Facebook to advertise your content on Instagram.

Beginner’s Guide to Facebook Ads

3. Deals

People love deals. You can try slickdeals-the largest deal community in the US to see whether your products can make a hit. Before that, you need to do the math for editors’ requirements of the cheap prices.

Deals sites are also a good choice to generate leads, launch new products and clear out excess inventory.

Largest Deals Sites in the World

4. Email

It takes time but it is worthy to grow your email lists.

Anti-Spam Laws
CAN SPAM ACT   

Email Marketing Platform
https://mailchimp.com/
https://www.aweber.com/
https://www.constantcontact.com/

Keywords: email marketing platform, email marketing software, email marketing service provider, email traffic

Competitive Analysis Tools
https://milled.com/   search engine for email newsletters
https://www.mailcharts.com

Beginner’s Guide to Email Marketing

5. Affiliate Marketing

Definition

Affiliate marketing is performance-based marketing, whereby a product or service gets remunerated for every sale, visit, or subscription sent to the merchant. Because of this performance-based component, which is the cornerstone of affiliate marketing, it is also sometimes called performance marketing. ——Affliate Program Management: An Hour a Day

Affiliate Marketing Guide

How to Start Affiliate Program on ShareASale

6. Influencer Marketing

Definition

Influencer marketingis a form of marketing in which focus is placed on influential people rather than the target market as a whole on social media. It identifies the individuals who have influence over potential customers, and orients marketing activities around these influencers.——Wikipedia

Find influencers on Youtube, Instagram, Twitter, Pinterest, Snapchat and other social networks and build up long-term cooperation.

Some influencers may join affiliate networks but a few of them do cost per sale/ revenue share model. Influencer marketing works better for branding.

Keywords: Influencer marketing platform, influencer marketing agency, influencer search tool, influencer marketing trends, influencer marketing software

7. SEO

SEO is a challenge for beginners running e-commerce. But if you want to scale up, it is a must in the long run, which can drive more traffic for free.

You should pay attention to:

Learning Materials
Moz The Beginner’s Guide to SEO
Google Search Engine Optimization (SEO) Starter Guide
Ahrefs How to Learn SEO (and Stay Sane)
Book  The Art of SEO: Mastering Search Engine Optimization

Digital Marekting (SEO)  Tools List

8.Native Ads

It is worth noting that currently, over 200 million people are now using ad blockers which does not affect the native ad formats.

Definition

Native advertising is a type of advertising, mostly online, that matches the form and function of the platform upon which it appears. In many cases, it manifests as either an article or video, produced by an advertiser with the specific intent to promote a product, while matching the form and style which would otherwise be seen in the work of the platform’s editorial staff. The word “native” refers to this coherence of the content with the other media that appears on the platform.——Wikipedia

Native Platform: Outbrain, Taboola, Sharethrough, Yahoo Gemini, MGID, Adblade, Nativo, Facebook, Twitter, LinkedIn…

Previous post on Native Ads

Beginner’s Guide to Outbrain

9. PR

Public Releases Distribution
https://www.prnewswire.com/
https://www.businesswire.com/

News and Media
https://www.cnet.com/
https://www.digitaltrends.com/

News with Coupon Page
https://coupons.cnn.com/
https://coupons.businessinsider.com/

Tools: https://press.farm/   Find journalists to write about your startup

Influencers and product blog:
Hacking the Press: Clever Ways to Get Free Press Coverage with Zero Budget

10. Others

Social: Pinterest/Twitter/Reddit/Buzzfeed/Snapchat/Tumblr/Quora …

Retargeting: Criteo/ Adroll/RTB House …

DSP: MediaMath/DoubleClick/AppNexus..

CPA Network:  Clickbooth/Maxbounty/W4…
https://mthink.com/best-cpa-networks/
Have a close eye at fraud traffic when dealing with CPA networks.

More Reading Materials

20 Highly Effective Ways to Promote a Product
Doing a Marketing Rollout
Marketing Channels

 

Beginner’s Guide to Email Marketing

Beginner’s Guide to Email Marketing

1.Anti-Spam Laws

CAN SPAM ACT
Adhering to the following best practices is a good place to start:

  • Get consent
  • Clearly identify yourself
  • Offer a way to opt out

2.Email Marketing Platform

https://mailchimp.com/

https://www.aweber.com/

https://www.constantcontact.com/

Keywords: email marketing platform, email marketing software, email marketing service provider, email traffic

3.Different Types of Emails

Email marketing is not just sending monthly newsletters or information about sales. It is a great way to communicate and engage with customers.

  • The Shopping Cart Abandonment Email (email remarketing)
  • The Order Confirmation Email   (thank-you page notification)
  • The Shipping Confirmation Email (shipping notification)
  • The Customer Feedback Email (survey)
  • Promotional Email

4. Segmentation of Lists

Personalization is more and more important in term of digital marketing. While you can’t customize an email to cater specifically to every individual subscriber on your list, you can create emails based on specific criteria using segmentation in order to increase engagement and conversions.

Customer Type

  • Potential customers: those who haven’t made a purchase yet.
  • New customers: those who have just made their first purchase.
  • Loyal customers: those who have made purchases on a regular basis.
  • Inactive customers: those who haven’t made any purchases in a while.

Interests

Targetting audiences based on specific interests.

Let’s say your online store sells pet supplies. You probably have dog owners, cat owners, hamster owners, new pet owners, elderly pet owners, and so on. Sending them all the same email campaign every time isn’t going to work.

Location

Sending different emails to people in different countries. For example, China has 11.11 festival while America has Black Friday and Cyber Monday.

Also, location-based promotion makes senses for brick and mortar stores.

Engagement

The strategy usually goes like this:

in a certain timeframe, say three months, six months, etc.
subscribers have not opened the emails
subscribers have opened the emails but not bought any items yet
subscribers just buy once and turn to your competitors’ stores.

5. Tracking and Analytics

Using UTM parameters and you can get the data on Google Analytic.

Basic Metrics

  • Open Rate
  • Bounce Rate
  • Click-Through Rate
  • Opt-Out Rate

6.  Effective Email Marketing Strategy Tips

  • Incentivize Customers to Review the Product They’ve Bought via Email
  • Use A/B Testing To Optimize Open & Click-Through Rates
  • Set Up Cart Abandonment Emails To Identify Bugs & Improve Checkout Conversion Rate
  • Reward Your Most Loyal Customers
  • Reactivate Your Dormant Customers
  • Be Prepared For Product Seasonality and Retail Holidays With a Newsletter Calendar
  • Combine Your Email Marketing with Other Marketing Channels
  • Competitive  Intelligence Tools
    https://milled.com/   search engine for email newsletters
    https://www.mailcharts.com

7.More Reading Materials

Best Practices to Grow Your Ecommerce Business with Email Marketing
How to Build a Responsive (and Profitable) E-commerce Mailing List
8 Post-Sale Emails To Turn New Buyers Into Lifelong Fans

Digital Marketing Tools List

If you have any questions, just Google it!

Keyword Tools

Google Keyword Planner

https://keywordtool.io

https://neilpatel.com/ubersuggest/

https://answerthepublic.com/

https://soovle.com/

Paid Tools
https://www.semrush.com/
https://moz.com/explorer /
https://www.wordtracker.com/
https://www.wordstream.com/

Others
https://www.keyworddiscovery.com/
https://www.spyfu.com/
http://www.keywordspy.com/
https://longtailpro.com/

SEO Tools

https://ahrefs.com/
https://www.semrush.com/
https://moz.com/
https://www.alexa.com/
https://www.similarweb.com/

SEO toolbar/plugin
Similar web
Alexa
SEO quake  (free)
Moz
mangools
magestic
buzz sumo
ahrefs
open seo stats
woorank

Website Speed
https://www.uptrends.com/tools/website-speed-test/
https://gtmetrix.com/
https://tools.pingdom.com/
https://developers.google.com/speed/pagespeed/insights/

Mobile Friendly
https://search.google.com/test/mobile-friendly

Competitive Analysis Tools

https://www.semrush.com/
https://www.similarweb.com/
https://trends.google.com/trends
Google Alerts

Social Analysis and Management

https://socialblade.com/
https://www.socialbakers.com/
https://keyhole.co/
https://hootsuite.com/
https://sproutsocial.com/
https://pro.iconosquare.com/

Reviews & Ratings

https://www.bbb.org/
https://www.resellerratings.com/
https://www.sitejabber.com/
http://trustpilot.com/

Technology Lookup

http://whois.domaintools.com/
https://builtwith.com/
https://www.wappalyzer.com/
https://hypestat.com /
https://archive.org/

Free Pictures

https://unsplash.com/
https://www.pexels.com/
https://www.shutterstock.com/
https://pixabay.com/

Amazon Prices & Reviews

https://camelcamelcamel.com
https://www.fakespot.com/

Often Used Tools

pdf: https://smallpdf.com
book download: http://gen.lib.rus.ec
writing assistant: https://www.grammarly.com
gifs: https://giphy.com
screenshot: https://app.prntscr.com
URL shortener: https://bitly.com/
find email address: https://hunter.io/
PNG and JPEG compression: https://tinypng.com/
extension: The Great Suspender-Make your computer run smoothly by suspending the tabs you aren’t using

Affiliate Forum

https://www.blackhatworld.com/
https://www.warriorforum.com
https://stmforum.com/
https://performancein.com/

Daily News

https://www.socialmediatoday.com/
https://www.socialmediaexaminer.com/
https://www.searchenginejournal.com/
https://marketingland.com/
https://searchengineland.com/

Academy

https://www.facebookblueprint.com/student/catalog
https://academy.exceedlms.com/student/catalog  (Google)
https://www.semrush.com/academy
https://academy.hubspot.com/
https://academy.tune.com
https://academy.shopify.com

 

Continue reading “Digital Marketing Tools List”

Digital Media Briefing Example

Digital Media Briefing

Client :-

Campaign :-

Date :-

Client, Product & Market Background – why the briefing?

 

KPI’s/Campaign Objectives – how will the success of this campaign be measured?

Target CPA = £

Please detail any other important KPI’s –

 

Target Audience

 

Site Overview

Monthly Page Views =

Monthly UU’s =

Average Conversion Rate % =

AOV =

 

Other important information

  • Will this activity be run in conjunction with any other media?
  • Are there any other considerations we need to bear in mind?
  • Have you run any activity previously that you would like to avoid/re test?
  • Messaging – what is the creative message or call to action?
  • Budget (£ excl VAT)
  • Campaign Timings

 

Deadline for provision of information

Please provide a response to this brief by:-

(Please allow a minimum of 10 working days).

History of Internet Advertising

互联网广告发展史

互联网广告观止

History of Internet Advertising

1994 全球第一个互联网广告诞生

AT&T 在HotWired.com 上投放横幅广告,售卖模式为合约形式(Agreement based advertising))广告点击率高达44%

 

1995 PC门户广告时代开启

1995.7.17  FocalLink Media Services发布第一个中央广告服务器

1995 第一个展示广告网络出现在美国, Burst Media 是最早的广告网络之一

1996 Double Click 创立,将横幅广告和cookies结合

1997.3 中国第一个展示广告诞生,由Intel 和IBM 在Chinabyte上投放

1998年前后中国门户网站和搜索引擎相继诞生 (网易,搜狐、腾讯、百度)

1997 网易公司成立成立,正式推出全中文搜索引擎服务

1998.2 爱特信推出搜狐

1998.11.30新浪网公司推出同名中文网站

1998.10 Google 成立

1998.10 好耶计算机公司成立

1998.10  3721成立  (2003 雅虎斥资1.2亿美元收购3721,2009.1.4,中国雅虎正式放弃发展3721 和雅虎助手)

1998.11 腾讯

1999 阿里巴巴创立

2000.10.23 Google Adwords诞生

2000.1.1百度 创立

2000.3 好耶开始提供 Ad Forward 广告系统

 

2001 搜索广告时代开启

1995 Yahoo成立, 1998Google创立,2000百度创立

1997.9  Goto.com成立,是P4P(pay for performance)广告鼻祖,(2001.10.8 改名Overture, Overture是竞价排名和点击付费的鼻祖。通过合作,Overture 在MSN以及雅虎的搜索结果上展示广告,2007被Yahoo!收购。)

2002 中国出现第一个富媒体广告。互动通投放了摩托罗拉赞助的电影《英雄》片花,成为中国线上广告历史上第一个富媒体广告

2003 Google 发起 Adsense,Yahoo! 收购 Overture

2003.4 大众点评创立

2004 Facebook成立

2004 中国第一个广告联盟诞生,中国则开始走上不同的道路:广告联盟经历了多次的起起伏伏,相继经历了MVAS(无线增值业务)、收费视频、游戏、电商四个阶段直到现在 (行业兴衰、作弊与反作弊、扣量与反扣量)

2005 Criteo成立

2005.7.11 Google 收购安卓

2005.11 Google Analytics 诞生

 

2006程序化广告时代开启

RightMedia 是程序化广告的鼻祖。于2007被Yahoo!收购。

2006 秒针系统、Admaster相继诞生

2006  Madhouse 成立

2006.4.10 Admob 成立

 

2007 移动广告时代开启

2007.6.29第一代iPhone 发布,2008.9 安卓1.0发布,紧接着第一台安卓手机HTC G1发布
2007 易传媒、悠易、好耶Smartmedia、传漾等逐渐转型成效果导向的展示广告网络

2007年Google 收购 DoubleClick,Yahoo! 收购 Rightmedia; 展示广告进入重点关注和发展领域。

2007年阿里妈妈正式上线发布, 首款产品直通车上线。

 

2009 视频广告时代开启

2009阿里妈妈展示广告上线。钻石展位上线,迎来展示广告营销新篇章。后来升级成智钻

2009.5.20 百度统计诞生

2009.11 Google 收购 Admob。 标志着移动广告的风口到来。

2010.1 多盟等国内移动互联网广告网络相继诞生

2010.3.4 美团 创立

2010 阿里妈妈推出 TANX 营销平台,号称“国内第一个”RTB 平台。

2011.1.21 “微信”发布

 

2012 信息流广告时代开启

FB于2012年推出第一条信息流广告

2012 新浪、腾讯等媒体相继发布 Private Exchange

2012 移动广告网络纷纷将重点转移到品牌广告主

2012.3 今日头条正式发布

2012.4.10 Google 在中国推出 Ad Exchange

2012.9 Facebook Exchange 发布,2016年11月下架

 

2014 LBS 广告时代开启

2014.8.12 美团点评推广 推广通产品

2014.10  FB 推出local awareness广告

2015.1.21 微信首条朋友圈广告发布

2015.10.8 美团点评合并

2016.9.13 大众点评上线 点评头条,尝试信息流

2016.9.21 微信推出微信本地广告

2017.7.10 Facebook Messenger 嵌入信息流广告

2017.7.26推广通发布“Co-Line Marketing”线上线下营销一体化营销理念

2017.8.9阿里妈妈推出”Uni Marketing”概念

2017 Google 在Maps中推出新的 local search Ads

 

2018-Now

 

整理自:
《互联网广告编年史》
《互联网广告观止》
相关阅读:《半小时读懂互联网广告新生态》

Notes of Full Stack Marketer

Note: Below contents are from Full Stack Marketer By Lydia

摘抄

1.学会写邮件 cc抄送老大
邮件内容是书面凭证,出现问题归清责任人
2.情商低的人特别容易因为情绪、喜好、性格而排斥某个合作对象。这是不专业的表现。business is business
3.用数据说话
新人最爱说”我认为”, 其实真正应该说的是“根据数据”。
4.无法用准确的语言精炼地表达意思就是能力不足的表现。
5.钱是最聪明的,只会去最趋势向上的地方。
6.对公司的一个考核指标:该公司岗位的离职员工的去向。
7.善于表达是这个时代最优秀的品质之一
8.涉及金钱和生命、健康的东西,做市场做媒体的,如果没有足够的专业知识,凭借自己的创意文案让人做出选择,背后的责任你承担不起。
9.永远不要和一个名气不如你的人吵架。这也是公关的基本常识。
10.当一个喷子站起来,即时被指正、批评,还是会有陆陆续续的后来者。一个工作饱满、家庭幸福、财富自由、生活愉悦的人,是不会有闲工夫和他们纠缠的。
生命短暂,一分钟也不要浪费在无趣的事情上。

组织头脑风暴会议
1.尽可能选择舒适的环境
2.提前写好提纲,准备好开场素材
3.提炼每个人的发言,复苏并传达到位
4.做好会议记录,不让大家白忙一场
5.白板上的记录层次分明,逻辑清楚

术语
SMART原则: specific, measurable, acceptable, realistic, timed
TMT: 数字新媒体
拖库:黑客盗走了整个数据可的信息
撞库:由于大多数用户在各大网站上所使用的用户名和密码是相同的,所以黑客会将得到的数据在其他网站上进行尝试登陆。

市场
口碑和公司形象
公关组 (官方发言人)
品牌组 (塑造企业文化和企业形象)
新媒体组(产出内容,购买媒介)
技术
SEM组
BD组
app组

工具类推荐
文章排版:ueditor,爱排版
正文一般16pixel
二级标题 18 pixel
字体颜色 深灰色
插图居中,上下各空一行文字
HTML5: 兔展,易企秀,秀米
创意设计:Bribble (手机界面图标),站酷(商业创意),Behance(艺术灵感)
统计工具:百度指数,新榜,cndns.com,
文案:topys.cn

BD
了解公司的业务流程,产品特性,盈利模式,流量如何,注册用户数,客户数,画像怎么样,潜在价值在哪里,有哪些附加价值。

老板最愿意拿去交换的资源有哪些,价值多少,销售部门对外报价多少。哪些是绝对不鞥合作的公司,合作了危害有哪些。
寻找品牌调性比较高,用户素质好,市场策划能力较强的公司强强联合,开展有深度的合作,是构筑BD核心竞争力的基本课题。
要训练自己有一天脱离这个平台后人脉资源还是跟随你的能力。

公关
千万不要觉得帮企业圆场是自己分内之事,这是欺骗,没有一个光荣的工作是以欺骗来立足的。公关更多的角色应该是一个桥梁,架在企业或者公众人物和群众之间。

做声明时:
1.不要指责媒体
2.消除恶性影响的唯一办法是用正向影响将其覆盖掉
3.打架的时候,弱者才是真正的胜利者
4.反应要及时
5.被谣言攻击的时候,善于运用法律武器

刷爆朋友圈
爆款要素:精美,精准,精炼,和产品高度相关、共情

从最早的QQ空间,到人人网新鲜事、微博、朋友圈,人们越来越爱将注意力放在这些媒介上面,窥探别人,获取资讯,展示自己,关注度高的地方就是价值。如何抢占这一两秒的注意力,并且撬动群众的自传播力量,是市场部最直观过程导向的KPI所在。
1.九宫格海报无意义。
2.html5广告尽量不要超过1分钟
3.用户永远不会替你传播,他们只会替自己传播。给他一个标签,让他借你的作品表达自己。
4.朋友圈官方广告,购买KOL的广告费,是树立格调和行业影响力性价比最高的市场行为。
(大号打开率已经下降至5%,80%的流量来自朋友圈。
5.推送时间高峰段 8:00-10:00,12:00-13;00,18:00-22:00
(21:00)

公众号内容
a.翻译国外爆款素材
b.长草清单 (书单,化妆品清单,影视剧list等)
c.热点时间解读,文笔犀利,观点老辣,动作要快。
d.鸡汤段落,爆笑表情包运用
(搜集频率出现最高的话题和词语,分析用户行为和传播路径,来量身打造话题。个性化的用户永远是少数,大多数人的行为轨迹是一致的)
e.不提竞品

媒介
1.纸媒
受众30-60岁人群  事件营销噱头+SNS传播,加工成段子之类
2.电台广播  有声音频
3.线下地推
4.小众社群  (租房,电商,资讯,社交)——信息分发
5.微博 三大段子手军团:鼓山,楼氏,牙仙
6.微信
7.地铁和分众广告

社会化媒体营销、文案、项目经理、PR、用户运营、社群运营、活动运营 、BD、策划