This is the study notes from HubSpot Inbound Marketing Course.
Learn inbound marketing techniques that range from content creation to social promotion to converting and nurturing leads and beyond. By the end of this certification course, you’ll be well on your way to building your inbound marketing strategy.
Continue reading Study Notes: HubSpot Inbound Marketing →
Bob’s Weekly Reading Picks
2019.5.19 volume 19
1.The Beginner’s Guide to 7 Types of Internet Marketing
2.Best Traffic Sources for Affiliate Marketing Pros
3.Presenting the ThinkTank 2019 Network Awards nominees
4.Welcome to the end of digital marketing
5.The Ultimate Guide to Branding in 2019
6.What Is Product Marketing
Continue reading Weekly Reading Picks| Volume 19 →
2.Choose a Domain Name and Web Hosting Service
4.Customize Your Theme
5.Write Pages and Posts
Continue reading How to Start a WordPress Blog →
Here is a collection of marketing research, industry report and digital marketing guide as well as my own study notes.
Feel Downloads! Hope it helps.
Continue reading Marketing Research and Report →
Top 15 Chinese Online Stores
Do you shop online?
Do you buy products from China?
Do you know any Chinese online stores?
Do you hear the word “made in China”?
This article will guide you through the top 15 online stores from China.
If you are a deal hunter, you can make a wiser shopping decision for great offers next time. If you are a digital marketer, it is suggested that you take a look at these websites and study why they can be successful. Continue reading Top 15 Chinese Online Stores in 2020 →
How to Promote Your Products Online?
1). On your own websites with tools like Shopify, Bigcommerce, Magento, Woocommerce…
2). On third-party stores like Amazon, eBay, AliExpress, Wish…
For more info, just take a look at this post. Notes of Amazon Big Seller
3). Other options to listing your products on Walmart, Rakuten, Homedepot, Etsy…
4). Through crowdfunding sites like Kickstarter, Indiegogo, GoFundMe… Continue reading 10 Digital Marketing Channels You Show Know →
Beginner’s Guide to Email Marketing
2.Email Marketing Platform
3.Different Types of Emails
4. Segmentation of Lists
5. Tracking and Analytics
6. Effective Email Marketing Strategy Tips
7.More Reading Materials
Continue reading Beginner’s Guide to Email Marketing →
If you have any questions, just Google it!
Competitive Analysis Tools
Social Analysis and Management
Reviews & Ratings
Amazon Prices & Reviews
Often Used Tools
Continue reading Digital Marketing Tools List →
Digital Media Briefing
Client, Product & Market Background – why the briefing?
KPI’s/Campaign Objectives – how will the success of this campaign be measured?
Target CPA = £
Please detail any other important KPI’s –
Monthly Page Views =
Monthly UU’s =
Average Conversion Rate % =
Other important information
- Will this activity be run in conjunction with any other media?
- Are there any other considerations we need to bear in mind?
- Have you run any activity previously that you would like to avoid/re test?
- Messaging – what is the creative message or call to action?
- Budget (£ excl VAT)
- Campaign Timings
Deadline for provision of information
Please provide a response to this brief by:-
(Please allow a minimum of 10 working days).
When we talk about an e-commerce website, what can I talk about?
As a Customer
Product+ Price (discount) + Service (review + shipping + return + payment) + Company Info
As a Marketer
4P + Web Analytics (traffic + Ads + page ) + SNS + Company Info + Partnerships
Continue reading When We Talk about an E-commerce Site →