Digital Media Briefing Example

Digital Media Briefing

Client :-

Campaign :-

Date :-

Client, Product & Market Background – why the briefing?

 

KPI’s/Campaign Objectives – how will the success of this campaign be measured?

Target CPA = £

Please detail any other important KPI’s –

 

Target Audience

 

Site Overview

Monthly Page Views =

Monthly UU’s =

Average Conversion Rate % =

AOV =

 

Other important information

  • Will this activity be run in conjunction with any other media?
  • Are there any other considerations we need to bear in mind?
  • Have you run any activity previously that you would like to avoid/re test?
  • Messaging – what is the creative message or call to action?
  • Budget (£ excl VAT)
  • Campaign Timings

 

Deadline for provision of information

Please provide a response to this brief by:-

(Please allow a minimum of 10 working days).