Tag Archives: marketing strategy

Weekly Reading Picks| Volume 15

Bob’s Weekly Reading Picks

2019.4.21 volume 15

Content

1.Your 3 Step Guide to Building a Marketing Plan That Works
2.14 Steps To Grow Your Affiliate Program
3.Best Open Source and Free Ecommerce Platforms for 2019
4.We Analyzed 12 Million Outreach Emails. Here’s What We Learned
5.20 Awesome Sources of Free Data
6.What’s Working in Affiliate Marketing in 2019 by STM Forum
7.Amazon’s E-Commerce Adventure in China Proved Too Much of a Jungle
Continue reading Weekly Reading Picks| Volume 15

Weekly Reading Picks| Volume 13

Bob’s Weekly Reading Picks

2019.4.7 volume 13

Content

1.Find a Product to Sell: 12 Strategies for Finding Your First Profitable Product
2.Affiliate Program Agreement: How to Create Its Terms and Conditions
3.Nine great ways to generate traffic for your affiliate offers
4.The Benefits of Investing in Your Affiliate Tracking
5.How to Use Interactive Content Marketing Platforms to Drive Business
6.A Step-By-Step Guide to Structuring a Digital Marketing  Plan
7.The Beginner’s Guide to SEO by MOZ
Continue reading Weekly Reading Picks| Volume 13

Weekly Reading Picks| Volume 11

Bob’s Weekly Reading Picks

2019.3.24- volume 11

Content

1.Getting Affiliated with a Different Side of Digital Marketing
2.The Awin Report 2019 PDF
3.Ben Cronin, Pinnacle: “Marketing strategies have to be well-rounded and data-driven”
4.Managing Different Types Influencers by Impact
5.5 Questions Partnership Channel Owners Need to Know How to Answer
6.16 Business Podcasts to Help You Become a Better Entrepreneur
7. Find Your Name: 10 Business Name Generators to Help You Create Your Brand
Continue reading Weekly Reading Picks| Volume 11

Digital Media Briefing Example

Digital Media Briefing

Client :-

Campaign :-

Date :-

Client, Product & Market Background – why the briefing?

 

KPI’s/Campaign Objectives – how will the success of this campaign be measured?

Target CPA = £

Please detail any other important KPI’s –

 

Target Audience

 

Site Overview

Monthly Page Views =

Monthly UU’s =

Average Conversion Rate % =

AOV =

 

Other important information

  • Will this activity be run in conjunction with any other media?
  • Are there any other considerations we need to bear in mind?
  • Have you run any activity previously that you would like to avoid/re test?
  • Messaging – what is the creative message or call to action?
  • Budget (£ excl VAT)
  • Campaign Timings

 

Deadline for provision of information

Please provide a response to this brief by:-

(Please allow a minimum of 10 working days).

Notes of Full Stack Marketer

Note: Below contents are from Full Stack Marketer By Lydia

摘抄

1.学会写邮件 cc抄送老大
邮件内容是书面凭证,出现问题归清责任人
2.情商低的人特别容易因为情绪、喜好、性格而排斥某个合作对象。这是不专业的表现。business is business
3.用数据说话
新人最爱说”我认为”, 其实真正应该说的是“根据数据”。
4.无法用准确的语言精炼地表达意思就是能力不足的表现。
5.钱是最聪明的,只会去最趋势向上的地方。
6.对公司的一个考核指标:该公司岗位的离职员工的去向。
7.善于表达是这个时代最优秀的品质之一
8.涉及金钱和生命、健康的东西,做市场做媒体的,如果没有足够的专业知识,凭借自己的创意文案让人做出选择,背后的责任你承担不起。
9.永远不要和一个名气不如你的人吵架。这也是公关的基本常识。
10.当一个喷子站起来,即时被指正、批评,还是会有陆陆续续的后来者。一个工作饱满、家庭幸福、财富自由、生活愉悦的人,是不会有闲工夫和他们纠缠的。
生命短暂,一分钟也不要浪费在无趣的事情上。
Continue reading Notes of Full Stack Marketer