Bob’s Weekly Reading Picks
2019.12.22 volume 50
Content
- Content Marketing Hub by BackLinko
- 2019 – The Rakuten Marketing Year that Was
- PerformanceIN’s 2019 Top Performance Marketers List
- 2020 Calendar of Affiliate Marketing Conferences
- The 18 Most-Followed TikTok Brands and Influencers
- Companies should take California’s new data-privacy law seriously
- Designing Better Online Review Systems
1.Content Marketing Hub by BackLinko
Multimedia Content
Content Promotion and Distribution
Content Marketing tools
2. 2019 – The Rakuten Marketing Year that Was
Adtech and e-commerce TikTok arrived and dominated the industry. Instagram rolled out in-app shopping and a picture of an egg became the most liked photo on the platform Tracking prevention technologies continued to create challenges for marketers as privacy concerns from consumers globally increased Affiliate Most notable change in 2019: O2O 2020 Industry Prediction:
- dynamic commissioning
- with ITP, ETP, CCPA, GDPR in full swing, there will be further data protection laws popping up all over the world
Programmatic Display: Most notable change in 2019
- Linear TV and Paid TV advertising investment is decreasing in Australia and globally.
- Broadcast Video On Demand (BVOD) advertising revenue has increased as a response to customer behavior changes.
Search: Most Notable Change in 2019 Google smart bidding and smart shopping Sales: Most notable change in 2019: Streaming
3. PerformanceIN’s 2019 Top Performance Marketers List
The list focuses on the exceptional work from individuals who are both supporting and giving back to the performance marketing community as the industry continues to evolve as we look ahead into 2020. 
4. 2020 Calendar of Affiliate Marketing Conferences
- Affiliate Summit West
- Affiliate Summit Europe
- Affiliate Summit East
- Affiliate Summit APAC 2020
- Affiliate World Asia
- Affiliate World Europe
- DealMaker by Rakuten Marketing
- Performance Marketing Awards
- Awin + ShareASale ThinkTank
- Rakuten Optimism
- CJU 2020
- Impact Growth
5. The 18 Most-Followed TikTok Brands and Influencers
Brands With 1 Million+ TikTok Followers
- TikTok Accounts
- Flighthouse
- NBA
- Nickelodeon
- RedBull
- RadioDisney
- NFL
Most-Followed TikTok Influencers
- Loren Gray
- Baby Ariel
- Zach King
- Kristen Hancher
- Riyaz Alfreen
- Gil Croes
- Jacob Sartorius
- Jannat Zubair Rahmani
- Jiff Pom
- Awez Darbar
- Jay Croes
6. Companies should take California’s new data-privacy law seriously
The European Union led the world with its General Data Protection Regulation (GDPR), which came into force in May 2018.
The most important piece of legislation rhyming with GDPR right now is the California Consumer Privacy Act (CCPA), which comes into force on January 1st.
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7. Designing Better Online Review Systems
Online reviews are transforming the way consumers choose products and services: We turn to TripAdvisor to plan a vacation, Zocdoc to find a doctor, and Yelp to find new restaurants. Review systems play a central role in online marketplaces such as Amazon and Airbnb as well.
Behind many review-system failures lies a common assumption: that building these systems represents a technological challenge rather than a managerial one. Business leaders often invest heavily in the technology behind a system but fail to actively manage the content, leading to common problems.
Not Enough Reviews
- seeding the system
- offering incentives
- pooling related products
Selection Bias
Some sites get reviews only if an experience was very good or very bad.
- Require reviews
- Allow private comments
- Design prompts carefully
Fraudulent and Strategic Reviews
- Set rules for reviewers
- Call in the moderators