Tag Archives: Affiliate Marketing

Affiliate Marketing Checklist 2020

From setting up a new program to messaging cohesion and optimizing partnerships, conducting regular affiliate audits ensure that your program is successful. Hope this checklist can help you effectively manage your affiliate program.

Account Audit

Is all your publisher-facing information up-to-date? Review the following information for reference.

General Network Account Information

  • Program description (bio)
  • Logo
  • Automated event emails (pending applications, acceptance into program, etc.)
  • Newsletter templates
  • Contact information
  • Affiliate page on your websites

Creative

  • Logo
  • Banners (seasonal and relevant)
  • Video
  • Textlink
  • Product Feed

Commission Terms

  • Publisher groups and tags for easy reporting and newsletter outreach
  • Dynamic commission if necessary
  • PPC rules (brand safety)

Publisher Approvals

  • Avoid auto-approval because of quality over quantity

Pixel Implementation

Promotions/Shipping

Promotional Calendar

  • Understand drive times for specific products and categories
  • Based on prior performance and current availability, consider offering affiliate channel exclusives, affiliate semi-exclusives or true exclusives to key partners.
  • Get creative with promotional messaging, adding in seasonal wording where appropriate to create a sense of urgency and relevancy.

Free Shipping & Shipping Deadlines

  • Customers love free shipping.

Promotional Assets

  • coupon code
  • sweepstakes
  • gift card
  • flash sale
  • holiday sale

Newsletter Communication/Mass Outreach

  • promotional coupon, coupon code, duration, and any terms and conditions
  • plan to send reminders of peak promotions closer to the actual run dates
  • creat a list of top publisher contacts and send promotional updates and calendars directly to these contacts, as well as in-network newsletters.
  • creat a monthly newsletter schedule that coincides with your sites marketing calendar

Optimization

Top Publishers/ Coupons & Loyalty

  • communicate individually with these publishers, addressing any recent decrease and /or ways to continue increasing performance.
  • offer a tiered performance bonus to top partners for exceeding revenue goals.

Content Affiliates

  • Highlight relevant seasonal products, along with updated seasonal creative in communications to content-focused sites.
  • Incentivize content affiliates to post specific seasonal content and promotions.
  • Provide content suggestions  (keywords or best sellers) if possible.

Influencer Marketing

  • Mega, Macro, Micro or Nano influencers

Technology Affiliates

  • Retargeting can be helpful to optimize conversion rates.

Placement Buying

  • Ask for media kits and get the best fit for your budget during the holiday season.

Monitoring

Brand Safety & Fraud Traffic

  • Audit publisher sites to ensure they are not cheating and violating the program terms.

Placement Performance

  • Monitor publisher sites to ensure placements are running as scheduled with the proper messaging.

Budget  & KPI

  • Metrics: Clicks, Sales, ROAS, AOV, CR, New/Existing customer

Multi-Channel Marketing

  • Compare the data among different marketing channels

Weely Reading Picks| 2019 Top 15

Here are the handpicked top 15 posts from weekly reading. Happy Reading.

Search

Social

Content

Email

Affiliate

Influencer

Video

Advertising

Ecommerce

Weekly Reading Picks| Volume 50

Bob’s Weekly Reading Picks

2019.12.22 volume 50

Content

  1. Content Marketing Hub by BackLinko
  2. 2019 – The Rakuten Marketing Year that Was
  3. PerformanceIN’s 2019 Top Performance Marketers List
  4. 2020 Calendar of Affiliate Marketing Conferences
  5. The 18 Most-Followed TikTok Brands and Influencers
  6. Companies should take California’s new data-privacy law seriously
  7. Designing Better Online Review Systems Continue reading Weekly Reading Picks| Volume 50

Weekly Reading Picks| Volume 48

Bob’s Weekly Reading Picks

2019.12.8 volume 48

Content

  1. PerformanceIN 2020 Predictions: Industry Comments (Part 1)
  2. Black Friday and Cyber Monday Online Retail Stats
  3. The Local Algorithm: Relevance, Proximity, and Prominence
  4. Neuromarketing: What You Need to Know
  5. A Day in the Life of a Digital Marketer
  6. The future of Google: Alphabet turns a Page and a Brin
  7. Amazon Turns to Cloud Hardware to Outrun Microsoft and Google Continue reading Weekly Reading Picks| Volume 48

Weekly Reading Picks| Volume 47

Bob’s Weekly Reading Picks

2019.12.1 volume 47

Content

  1. The Value of Coupon and Cashback Affiliates
  2. Retailer thoughts on Black Friday 2019
  3. What is Amazon Influencer Marketing, and Why is it Important?
  4. All About Fraggles (Fragment + Handle) – Whiteboard Friday
  5. The Practical Guide to Finding Anyone’s Email Address
  6. 中国互联网的2020:巨头之战与大交易、出海的时代
  7. The Best Books of 2019 Continue reading Weekly Reading Picks| Volume 47

Weekly Reading Picks| Volume 46

Bob’s Weekly Reading Picks

2019.11.24 volume 46

Content

  1. Affiliate Program Marketing Guide: How to Spread the Word About Yours
  2. An inside view on Singles’ Day 2019 and China’s e-commerce landscape
  3. The Definitive Guide To SEO In 2020
  4. Better Content Through NLP (Natural Language Processing) – Whiteboard Friday
  5. Brand bidding & PPC optimization: Reducing your competition
  6. Big Tech takes aim at the low-profit retail-banking industry
  7. Google Wants to Do Business With the Military—Many of Its Employees Don’t
    Continue reading Weekly Reading Picks| Volume 46

Weekly Reading Picks| Volume 44

Bob’s Weekly Reading Picks

2019.11.10 volume 44

Content

  1. 20 Common and Dangerous Affiliate Program Mistakes 
  2. How affiliate marketing can revitalize your business
  3. Essential Affiliate Program KPIs to Review Before the New Year
  4. Differences Between Domain, Email Hosting, and Web hosting
  5. 28 Best WordPress Plugins in 2019
  6. What Is BERT? – Whiteboard Friday
  7. LOCAL SEO: The Definitive Guide Continue reading Weekly Reading Picks| Volume 44

Weekly Reading Picks| Volume 43

Bob’s Weekly Reading Picks

2019.11.3 volume 43

Content

1.How Can Affiliates Be Successful in 2020
2.Machine Learning 101
3.International SEO
4.Understanding searches better than ever before
5.The Ultimate Guide to Integrated Marketing
6.American business schools are reinventing the MBA
7.50 Companies to Watch in 2020 Continue reading Weekly Reading Picks| Volume 43

Weekly Reading Picks| Volume 42

Bob’s Weekly Reading Picks

2019.10.27 volume 42

Content

1.An In-Depth Look at Attribution Modeling in Digital Marketing
2.7 Aspects to Consider While Formulating Affiliate Paid Search Policy
3.Best affiliate marketing programs of 2019: opportunities to make money online
4.IAB Internet Ad Revenue Report 2019 Half Year Results
5.Best Global Brands 2019 Rankings
6.Online Influencers Tell You What to Buy, Advertisers Wonder Who’s Listening
7.Dismembering Big Tech by The Ecomonist Continue reading Weekly Reading Picks| Volume 42