Tag Archives: content marketing

Weekly Reading Picks| Volume 38

Bob’s Weekly Reading Picks

2019.9.29 volume 38

Content

1.Digital Marketing for Your Business
2.How to Write a Press Release by Backlinko
3.How to Become an SEO Expert: A Guide to FREE Online SEO Training
4.Should My Brand Work with an Affiliate Marketing Agency?
5.How Leading Brands Are Working with Loyalty Partners in Their Affiliate Programs
6.Maximizing Your Brand’s Performance Through YouTube
7.Computer-Generated Instagram Influencers Continue reading Weekly Reading Picks| Volume 38

Weekly Reading Picks| Volume 37

Bob’s Weekly Reading Picks

2019.9.22 volume 37

Content

1.The 20 Best Google Chrome Extensions for SEO
2.Great Examples of Commerce Content
3.Everything You Need to Know About Billboard Advertising
4.E-A-T and the Quality Raters’ Guidelines – Whiteboard Friday
5.ITP 2.2: How is the Affiliate Industry Future-Proofing Tracking
6.WeWork sparks worries about Masayoshi Son’s Vision Funds
7.How Juul Hooked Kids and Ignited a Public Health Crisis Continue reading Weekly Reading Picks| Volume 37

Weekly Reading Picks| Volume 35

Bob’s Weekly Reading Picks

2019.9.8 volume 35

Content

1.Understand Content Commerce with Sarah Bundy at CJU19
2.How to work with influencers: Disclosure
3.Inside the complicated world of the travel influencer
4.How Does the Local Algorithm Work? – Whiteboard Friday
5.Brand Monitoring: A Complete Field Guide to Owning Your Brand Online
6.Which Types of Ads Annoy Consumers Most
7.Technology firms vie for billions in data-analytics contracts Continue reading Weekly Reading Picks| Volume 35

Weekly Reading Picks| Volume 27

Bob’s Weekly Reading Picks

2019.7.14 volume 27

Content

1.Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
2. Don’t Make Me Think: A Common Sense Approach to Web Usability
3. Influence: The Psychology of Persuasion
4. Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
5. Permission Marketing: Turning Strangers into Friends and Friends into Customers 
6. Contagious: Why Things Catch On
7. Youtility: Why Smart Marketing Is about Help Not Hype

Continue reading Weekly Reading Picks| Volume 27

Digital Marketing Guide 1-5

Below are my personal study notes and understanding of digital marketing. Hope it can guide you through the marketing landscape.

It is a beginner guide in general. If you want to learn more, I would suggest you read professional books and put it into practice.

Happy Reading. Feel free to comment if you have any questions.
Continue reading Digital Marketing Guide 1-5

Weekly Reading Picks| Volume 26

Bob’s Weekly Reading Picks

2019.7.7 volume 26

Content

1.The Instagram Engagement Report 2019
2.11 of the Best Ecommerce Stats from 2019
3.All Links are Not Created Equal: 20 New Graphics on Google’s Valuation of Links
4.Gizmodo: Generating Scalable Revenue through Powerful Audience Engagement
5.Social Media Video Specs 2019: Your Complete Guide With Helpful Optimisation Tips
6. SEO Basics: A Noob‐Friendly 5‐Step Guide to SEO Success
7.盘点:2019年上半年跨境电商资本角逐大戏轮番上演!

Continue reading Weekly Reading Picks| Volume 26

Weekly Reading Picks| Volume 25

Bob’s Weekly Reading Picks

2019.6.30 volume 25

Content

1.2019 Affiliate Marketing Market Size
2.150k Small Business Website Teardown 2019
3.Boomers, Gen X, Gen Y, and Gen Z Explained
4.The New World of Customer Acquisition
5.50+ Social Media Sites You Need to Know in 2019
6. Take Your Business Global with Facebook x Kickstarter Crowdfunding Playbook
7.Affiliate Marketing Trends: 37 Experts Share Their Thoughts On The Future Of Affiliate Marketing

Continue reading Weekly Reading Picks| Volume 25

Weekly Reading Picks| Volume 24

Bob’s Weekly Reading Picks

2019.6.23 volume 24

Content

1.How to Write a Blog Post: The Definitive Guide (2019)
2.Voice Search Study: Factors Influencing Search Engine Rankings in 2019
3.Beyond BuzzFeed’s Juicy Headlines
4.Business services like Zoom and Slack make for better listing
5.ThinkTank 2019 Network Awards Winners
6.Good or Bad? A Deep Dive into Traditional Media Partnerships and the Voucher Coupon Space
7.The Best Time to Post on Instagram, Facebook, Twitter, LinkedIn, & Pinterest

Continue reading Weekly Reading Picks| Volume 24

Weekly Reading Picks| Volume 14

Bob’s Weekly Reading Picks

2019.4.14 volume 14

Content

1.Social Proof: Your Most Influential Marketing Asset and How to Use It
2.Small Business Guide to Chatbots & Facebook Messenger Marketing
3.11 Amazing Affiliate Marketing Blogs
4.It’s Time for Coupon Codes to Change
5.The 8-Step Content Strategy For 2019 by Backlinko
6.How Custom Do Video Ads Need to Be 
7.2019中国跨境电商出口趋势与机遇白皮书
Continue reading Weekly Reading Picks| Volume 14

Weekly Reading Picks| Volume 13

Bob’s Weekly Reading Picks

2019.4.7 volume 13

Content

1.Find a Product to Sell: 12 Strategies for Finding Your First Profitable Product
2.Affiliate Program Agreement: How to Create Its Terms and Conditions
3.Nine great ways to generate traffic for your affiliate offers
4.The Benefits of Investing in Your Affiliate Tracking
5.How to Use Interactive Content Marketing Platforms to Drive Business
6.A Step-By-Step Guide to Structuring a Digital Marketing  Plan
7.The Beginner’s Guide to SEO by MOZ
Continue reading Weekly Reading Picks| Volume 13