Weekly Reading Picks| Volume 10

bobzhang

7 years ago

Bob’s Weekly Reading Picks

2019.3.17- volume 10

Content

1.The Ultimate Guide to Lead Generation
2.The 12 best free tools for affiliate marketers
3.Celebrating Women in Affiliate Marketing
4.The One-Hour Guide to SEO, Part 1: SEO Strategy – Whiteboard Friday
5.E-Cigarettes Redux: A Society In Fear Of Mistakes
6.Amazon Owns Half of Ecommerce in the U.S.
7.Roadmap of Remote

1.The Ultimate Guide to Lead Generation

Lead Generation: The Link Between Sales and MarketingLead Generation for Dummies illustrates this process:

Put together a buyer persona for your target customer

The age, gender and education level of your target customer
Other demographic information, such as income level
Interests
Problems that you can solve with your product or service
Anything that might stop them from wanting to buy
And much more

Using Your Website as a Lead-Capture Tool

Landing pages targeted to particular offers
On-page email marketing sign-up forms
Pop-up or slide-in offers related to the content people are looking at
A lead magnet, which we’ll discuss more when we talk about email marketing

Using Content Marketing For Lead Generation

Infographics
Podcasts
Videos
Checklists
Worksheets
Social media updates
Blog

Channels: Content Marketing/SEO/SEM/Email/Social Media

2.The 12 best free tools for affiliate marketers

Domain name generator https://leandomainsearch.com/
Free website builder https://wordpress.org/ (different from wordpress.com)
Design https://www.canva.com/
Email software https://mailchimp.com/ https://www.hubspot.com/
Search trends https://trends.google.com/trends/
Audience research https://www.facebook.com/ads/audience-insights
Long-tail keywords https://www.google.com/
Keyword tool https://ads.google.com/home/tools/keyword-planner/ https://keywordtool.io/
Speed it up https://gtmetrix.com/ https://compressor.io/
Alerts https://www.google.com/alerts
Analyze your website https://marketingplatform.google.com/about/analytics/
Interaction https://heatmap.com/

3.Celebrating Women in Affiliate Marketing

What is the best decision you’ve ever made?
What you most proud of doing?
What advice would you give to women trying to break into affiliate marketing?
What women inspire you and why?
Are you planning on doing anything special to celebrate the International Women’s Day?

4.The One-Hour Guide to SEO, Part 1: SEO Strategy – Whiteboard Friday

Start with business goals
Next, marketing goals
Finally, move into SEO strategy

What SEO cannot do:

Grow or create search demand on its own
Build brand (by itself)
Directly convert customers
WORK OVERNIGHT!

5.E-Cigarettes Redux: A Society In Fear Of Mistakes

“In fact, there are hundreds of vaping companies which sponsor cultural events in order to expand their market such as blu eCigs’ Vapor Lounge. And then there are companies like True Wholesale and Yocan Vaporizer which entice adolescents through a focus on marketing flavors and flashy vaporizer styles and colors. While Juul has been at the heart of media scrutiny on this subject, there is a far wider reach of dozens of e-cigarette companies which are able to sell online with little to no oversight.”