Marketing Research and Report

Here is a collection of marketing research, industry report and digital marketing guide as well as my own study notes.

Feel Downloads! Hope it helps.

E-commerce

2017-2018 跨境出口电商互联网营销白皮书 by Morketing

《2017年度中国出口跨境电商发展报告》(20180521)

“产品、物流、流量”:三个维度解析出口B2C电商 |36氪

BrandZ Top 50 Chinese Global Brand Builders-2019

Digital 2019-Global Digital Yearbook-en

Ecommerce Marketing in 2019 The Definitive Guide by SEJ

Mary Meeker Internet_Trends_2019

Amazon

A Complete Guide to Amazon for Vendors

Feedvisor-The State of the Amazon Marketplace 2019

Feedvisor-2019 Amazon Consumer Behavior Report

Merkle-2019 Amazon Advertising Flywheel Strategy Guide

MERKLE_Digital Marketing Report_Q1_2019

Affiliate Marketing

IAB Affiliate Marketing Handbook 2020

IAB The Big Affiliate Marketing Handbook 

The Awin Report 2020

The Awin Report 2019

Admitad Annual Report 2020

ADMITAD_Annual Report 2017-2018_EN_FINAL

Admitad Annual Report 2018_2019 EN

PI-affiliate-programme-buyers-guide

PI-buyers guide-SaaS

STM forum What is Working in 2019 

STM forum What’s-working-in-2018-final

APP

The AppsFlyer Performance Index 2018

SEO

Moz-The-Beginners-Guide-To-SEO

47 Experts on the 2019 SEO Trends That Really Matter

Pepperjam SEO 101 for Publishers 2018.2.21

Backlinko-link-building-guide

Backlinko_Skyscraper Technique Checklist

Social

Pinterest Seasonal Insights-2019

The 2019 Ultimate Guide to Facebook Engagement by BuzzSumo

Ad Tech

IAB_Programmatic-In-Housing-Whitepaper

IAB-Native-Advertising-Playbook

Marketing Technology Landscape | Martech 5000

Bob’s Work

Marketing Channels

Website Optimization

Cross-border E-commerce

Facebook Ads

Adwords Fundamental

SEO Guide

Shopify Guide

Affiliate Marketing Guide by Bob

Amazon Category

eBay Category

Reading Picks | Affiliate Marketing

Reading Picks | Influencer Marketing

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