Weekly Reading Picks| Volume 19

bobzhang

7 years ago

Bob’s Weekly Reading Picks

2019.5.19 volume 19

Content

1.The Beginner’s Guide to 7 Types of Internet Marketing
2.Best Traffic Sources for Affiliate Marketing Pros
3.Presenting the ThinkTank 2019 Network Awards nominees
4.Welcome to the end of digital marketing
5.The Ultimate Guide to Branding in 2019
6.What Is Product Marketing
7.Kantar&Faceoobk：中东跨境电商市场白皮书

1.The Beginner’s Guide to 7 Types of Internet Marketing

Social media marketing
Influencer marketing
Affiliate marketing
Email marketing
Content marketing

forms of content:
Blogs, Videos, Industry reports and studies, Infographics, Ebooks, Podcasts, Case studies, Emails, Webinars
Search engine optimization (SEO)
Paid advertising (Google Ads, Facebook Ads…)

More info: 10 Digital Marketing Channels You Should Know

2.Best Traffic Sources for Affiliate Marketing Pros

Aspects to Consider before Picking a Traffic Source

The Cost of the Traffic Source
The Amount of Traffic Available
Restrictions, Regulations and Rules
The Overall Quality of the Traffic Source (fraud traffic)
The Targeting Options Available

GEO/Age/Gender/Time of Day/Operators/Operating Systems (iOS vs Android)/Browsers/Devices (Mobile vs Desktop)/Websites/Categories/Languages/Traffic Sources, etc.
The Niche or Audience

Best Affiliate Marketing Verticals

Mobile Content
Gambling
Nutra
Dating
Travel
Mainstream VOD
E-Commerce
Crypto and ICO
Finance
Adult

The Most Profitable Niches

Health and Wellness

How to quit smoking
Healthy eating
Fitness for men/women
Diet guides

Wealth and Money

How to make money from blogging
Online gambling
Internet marketing guides
Forex trading tips
How to make money online from home

Romance Niches

Online marriage counselling
Tips for a better sex life
Marriage life for couples on a limited budget
Senior dating
How to get through a divorce

Gaming Niches

Top mobile games
Game walkthroughs and strategy guides
Online gambling
Top free Steam games
Gaming forums

Hobby Niches

Arts and crafts
Gun collecting
Survival guides
Woodworking
Home gardening

Best Traffic Sources for Affiliate Marketing

Mobile Traffic

Popunders
Redirects (users land on a specific URL and are instantly redirected to your lander)
Push Notifications
Banner/Display

Push Notification
platforms for push traffic

Mobidea Push
MegaPush
PropellerAds
Zeropark
PlugRush
Evadav
Datspush
Ad-maven

Search Traffic

Organic Traffic
Paid Ads or PPC (Google Ads)

Social Traffic
Facebook, LinkedIn, Twitter, Snapchat, Pinterest and Instagram

Native Ads

MGID
Taboola
Outbrain
Revcontent

PPV Traffic (Pay-Per-View )

RTX Platform

Mainstream Traffic
Mobile Content, Gambling, Nutra, Dating, Travel, Mainstream VOD, eCommerce, or Finance.

Propeller Ads
Clickadu

URL Shortening Tools

Adf.ly

Adult Traffic

ExoClick
Traffic Junky
Traffic Factory
Ero-Advertising

3.Presenting the ThinkTank 2019 Network Awards nominees

Advertiser of the Year

Deluxe
SimpleTire
Jane

Publisher of the Year

BuzzFeed
Ziff Davis
Giving Assistant

Agency Team of the Year

DMiPartners
Snow Consulting
apogee
Acceleration Partners

Blogger of the Year

Money Saving Mom
Urban Tastebud
passionate penny pincher

Most Original Performance Marketing Campaign

Booking.com + Honey
decluttr + RevLifter
SkinStore + 55haitao
HP Canada + NMPi

Campaign Strategy of the Year

HP + Digital Trends
allbirds + American Media, LLC
Etsy + BuzzFeed

Global Campaign of the Year

Viator, A TripAdvisor Company
Etsy
Under Armour
lookfantastic

Industry Disruptor

Button
Increasingly
Global Savings Group
Monotote

4.Welcome to the end of digital marketing

Marketing Cover
Brand marketing, product marketing, consumer insights, data, retail store, design, visual merchandising, COMS (Customer Online Management System), CSR (Corporate Social Responsibility)

Consumer Journey Changes

Research/discovery phreases
(ROPO-Reasech Online, Purchase Offline)
Peer to peer, advocacy/Influencer Driver
Buy Anywhere, Anytime

How to Engage Customers

Acquire new customers
Buy one and buy a second time
Cross selling, deep selling (loyalty)
Retention/Preventing Churn

Machine Learning and Big Data

Automation, reptition of work
identification of what works and not
human embrace tech

Data Privacy and User Trust

Transparancy
Security
Be Accountable

5.The Ultimate Guide to Branding in 2019

What is branding
Branding is the process of researching, developing, and applying a distinctive feature or set of features to your organization so that consumers can begin to associate your brand with your products or services.

Branding Terms
Brand awareness, Brand identity, Brand management, Brand trust, Brand valuation

How to Create a Brand

Determine your target audience ( target market and buyer personas )
Establish your mission statement
Every part of your brand (logo, tagline, imagery, voice, and personality) can reflect that mission and vision.
Define your values, features, and benefits
Create your visual assets ( your logo, color palette, typography (fonts), iconography, and other visual components)
Find your brand voice (from your advertising campaigns and social media captions to your blog posts and brand story)
Put your branding to work (website, social media, packaging, advertising, sales and customer service)

Branding Tips for Small Business

Treat your brand as a person
Prioritize consistency
Follow a brand strategy
Don’t let inspiration turn into imitation
Use branding to hire

6.What Is Product Marketing

What is product marketing

What does product marketing do?

A product marketer’s responsibilities

Stage #1. Customer Development
Stage #2. Positioning & Messaging
Stage #3. Teaching Out Positioning & Messaging
Stage #4. Creating A Launch Plan
Stage #5. Creating Launch Content
Stage #6. Preparing The Team
Stage #7. Launch

Product Marketing vs. Traditional Marketing

Product Marketing vs Product Management
Product management focuses on the product and its features and requirements, whereas product marketing focuses on the customers who will use the product.