Theories on marketing, communication science, consumer behavior can help us better understand customer needs, create and deliver value, run the business, and manage the brand.
Content
2019.11.17 volume 45
2019.10.27 volume 42
1.An In-Depth Look at Attribution Modeling in Digital Marketing
2.7 Aspects to Consider While Formulating Affiliate Paid Search Policy
3.Best affiliate marketing programs of 2019: opportunities to make money online
4.IAB Internet Ad Revenue Report 2019 Half Year Results
5.Best Global Brands 2019 Rankings
6.Online Influencers Tell You What to Buy, Advertisers Wonder Who’s Listening
7.Dismembering Big Tech by The Ecomonist Continue reading Weekly Reading Picks| Volume 42
2019.10.13 volume 40
1.How to Plan a Successful Holiday Search Strategy
2.Affiliate Marketing Parasitism (Ad Fraud)
3.Project Management in SEO
4.The Ultimate Guide to Social Media Marketing Campaigns
5.Let’s Talk About Brand Positioning and Purpose
6.When creative and media come together, sparks fly
7.Ecommerce Conversion Rate Stats: 2019 Continue reading Weekly Reading Picks| Volume 40
2019.9.29 volume 38
1.Digital Marketing for Your Business
2.How to Write a Press Release by Backlinko
3.How to Become an SEO Expert: A Guide to FREE Online SEO Training
4.Should My Brand Work with an Affiliate Marketing Agency?
5.How Leading Brands Are Working with Loyalty Partners in Their Affiliate Programs
6.Maximizing Your Brand’s Performance Through YouTube
7.Computer-Generated Instagram Influencers Continue reading Weekly Reading Picks| Volume 38
Below are my personal study notes and understanding of digital marketing. Hope it can guide you through the marketing landscape.
It is a beginner guide in general. If you want to learn more, I would suggest you read professional books and put it into practice.
Happy Reading. Feel free to comment if you have any questions.
Continue reading Digital Marketing Guide 11-15
2019.6.16 volume 23
1.10 Takeaways From Mary Meeker’s 2019 Internet Trends Report
2.WeChat for Business: What Marketers Need to Know
3.This year’s Digiday Publishing Awards finalists reflect a changing industry
4.Getting the Perfect YouTube Review: A Step-By-Step Approach
5.BrandZ Top 100 Global Brands 2019
6.10 Profit-Driving Chatbot Campaigns You Can Copy Today
7.How to Make Money with SEO in 2019 – Whiteboard Friday
2019.5.19 volume 19
1.The Beginner’s Guide to 7 Types of Internet Marketing
2.Best Traffic Sources for Affiliate Marketing Pros
3.Presenting the ThinkTank 2019 Network Awards nominees
4.Welcome to the end of digital marketing
5.The Ultimate Guide to Branding in 2019
6.What Is Product Marketing
7.Kantar&Faceoobk：中东跨境电商市场白皮书
Continue reading Weekly Reading Picks| Volume 19
2019.5.12 volume 18
1.How to Select an OPM Agency That’s Right for My Affiliate Program
2.Performance Marketing Glossary by PMA
3.Admitad Annual Report 2018/2019
4.The Rise of Influencer and Content Affiliates
5.The Big Marketing FAQ You Didn’t Know You Needed
6.How Trademarks Can Help Protect Your Unique Brand and Business
7.BrandZ Top Chinese Brands
Continue reading Weekly Reading Picks| Volume 18
2019.5.5 volume 17
1.Publisher spotlight: Slickdeals from ShareASale
2.Reputation Management: How to Protect Your Brand Online in 2019
3.Q&A: Do Affiliates Drive Incrementality
4.Top Tips for Running Successful Lead Generation Campaign
5.10 WordPress Plugins Developers Can’t Live Without
6.The Top 10 Mobile Video Editing Apps for Small-Business Owners
7.Mark Zuckerberg wants to build WeChat for the West
Continue reading Weekly Reading Picks| Volume 17