This post will recommend some online marketing courses that will help walk you through the digital marketing landscape. Happy learning!
Tag Archives: digital marketing
Digital Marketing Strategy Study Notes
Below is the study notes of the book Digital Marketing Strategy: An Integrated Approach to Online Marketing by Simon Kingsnorth.
This book is not up to date with digital marketing changing fast, so I combined it with related materials for your reference.
Happy Reading!
Study Notes: Marketing in a Changing World
This is a study note of 行銷典範轉移: 變動中的消費世界 from NTU Coursera.
营销本质及典范转移 主要介绍营销的基本概念与原理, 讨论营销驱动及驱动市场和营销典范在过去几十年来的移转，以及当前互联网兴起的变动环境下，改变消费市场的五种力量。
营销策略 主要介绍营销策略中，如何进行市场区隔、目标市场选择以及市场定位。涵盖市场区隔，平手点与差异点，市场定位，新力量对营销策略的影响等。
品牌及品牌价值 介绍与品牌有关的概念，以及当前的消费世界是如何影响品牌的。包括如何进行“品牌化”、品牌的元素、品牌如何承载意义、品牌价值的计算、品牌的典范移转，以及变动世界对品牌的影响因素。
顾客关系管理 讨论顾客关系管理的有关内容以及变动世界是如何使得当前的顾客关系管理变得复杂。涵盖顾客资产、顾客保留与获取、以及如何提高顾客满意度、数据库营销的挑战、粉丝经济与顾客价值创造、未来的顾客面貌以及变动世界的力量如何影响顾客关系管理的实施。
Study Notes: IMC Advertising, Public Relations, Digital Marketing
This is a note from Coursera course: Integrated Marketing Communications Advertising, Public Relations, Digital Marketing and more.
Continue reading Study Notes: IMC Advertising, Public Relations, Digital Marketing
Weekly Reading Picks| Volume 48
Bob’s Weekly Reading Picks
2019.12.8 volume 48
Content
- PerformanceIN 2020 Predictions: Industry Comments (Part 1)
- Black Friday and Cyber Monday Online Retail Stats
- The Local Algorithm: Relevance, Proximity, and Prominence
- Neuromarketing: What You Need to Know
- A Day in the Life of a Digital Marketer
- The future of Google: Alphabet turns a Page and a Brin
- Amazon Turns to Cloud Hardware to Outrun Microsoft and Google Continue reading Weekly Reading Picks| Volume 48
Weekly Reading Picks| Volume 45
Bob’s Weekly Reading Picks
2019.11.17 volume 45
Content
- The Content Distribution Playbook – Whiteboard Friday
- Google in 2020: From Everyone’s Search Engine to Everyone’s Competitor
- O2O Strategies for Holiday Success
- Black Friday: The Ultimate Ecommerce Guide
- The future of entertainment
- Internet shopping frenzies: One for the money
- BrandZ Top US Brands 2020 Continue reading Weekly Reading Picks| Volume 45
Weekly Reading Picks| Volume 43
Bob’s Weekly Reading Picks
2019.11.3 volume 43
Content
1.How Can Affiliates Be Successful in 2020
2.Machine Learning 101
3.International SEO
4.Understanding searches better than ever before
5.The Ultimate Guide to Integrated Marketing
6.American business schools are reinventing the MBA
7.50 Companies to Watch in 2020 Continue reading Weekly Reading Picks| Volume 43
Weekly Reading Picks| Volume 42
Bob’s Weekly Reading Picks
2019.10.27 volume 42
Content
1.An In-Depth Look at Attribution Modeling in Digital Marketing
2.7 Aspects to Consider While Formulating Affiliate Paid Search Policy
3.Best affiliate marketing programs of 2019: opportunities to make money online
4.IAB Internet Ad Revenue Report 2019 Half Year Results
5.Best Global Brands 2019 Rankings
6.Online Influencers Tell You What to Buy, Advertisers Wonder Who’s Listening
7.Dismembering Big Tech by The Ecomonist Continue reading Weekly Reading Picks| Volume 42
Weekly Reading Picks| Volume 41
Bob’s Weekly Reading Picks
2019.10.20 volume 41
Content
1.The affiliate marketers blueprint to futureproof your business
2.21 Ways to Promote Your Blog
3.Shopify SEO: The Guide to Optimizing Shopify
4.Intro to SEO Competitive Analysis
5.An Introduction to Python for Technical SEO
6.Why You Should Integrate Search Marketing into Your Organization’s Culture
7.Who Owns Your Favorite News Media Outlet Continue reading Weekly Reading Picks| Volume 41
Weekly Reading Picks| Volume 40
Bob’s Weekly Reading Picks
2019.10.13 volume 40
Content
1.How to Plan a Successful Holiday Search Strategy
2.Affiliate Marketing Parasitism (Ad Fraud)
3.Project Management in SEO
4.The Ultimate Guide to Social Media Marketing Campaigns
5.Let’s Talk About Brand Positioning and Purpose
6.When creative and media come together, sparks fly
7.Ecommerce Conversion Rate Stats: 2019 Continue reading Weekly Reading Picks| Volume 40