Tag Archives: digital marketing

Weekly Reading Picks| Volume 6

Bob’s Weekly Reading Picks

2019.2. 15- volume 6


1. Celebrating Female Founders: How These 7 Women-Owned Businesses Found Success
2. Best Practices to Grow Your Ecommerce Business with Email Marketing
3. How to Choose the Right Email Marketing Platform
4. Alibaba 101: How to Safely Source Products from the World’s Biggest Supplier Directory
5. 100+ Beautiful and Creative Ecommerce Website Designs
6. 8 Crowdfunding Sites to Raise Money For Your Big Idea
7. Rev Up Your Revenues: 10 Trending Products to Sell in 2019 Continue reading Weekly Reading Picks| Volume 6

Weekly Reading Picks| Volume 5

Bob’s Weekly Reading Picks

2019.2.11  Volume  5


1. Influencer Marketing 2019 : Benchmark Report
2. Facebook turns 15| How the social-networking giant has changed America | The Economist
3. Tech Is Splitting the U.S. Work Force in Two | The New York Times
4. FREE Download: SaaS Buyer’s Guide | PerformanceIN
5. 50 Exceptional Online Stores Built on Shopify Continue reading Weekly Reading Picks| Volume 5

10 Digital Marketing Channels You Show Know

How to Promote Your Products Online?


1). On your own websites with tools like Shopify, Bigcommerce, Magento, Woocommerce…

2). On third-party stores like Amazon, eBay, AliExpress, Wish…
For more info, just take a look at this post. Notes of Amazon Big Seller

3). Other options to listing your products on Walmart, Rakuten, Homedepot, Etsy…

4). Through crowdfunding sites like Kickstarter, Indiegogo, GoFundMe… Continue reading 10 Digital Marketing Channels You Show Know

Weekly Reading Picks| Volume 4

Bob’s Weekly Reading Picks

2019.2.1-volume 4


1. Get the Most from WordPress.com
2. You Can Buy From Your Friends Thanks To Storr
3.The Complete Guide to Content Monetization Platforms
4.A Complete Guide to Amazon for Vendors   pdf
5.Social Media Marketing Industry Report
6. The biggest tech trends of 2019, according to top experts
7.6 Influencer Marketing Platforms for Partnering with Internet Famous Creators
8.How to Get More Followers on Instagram: 13 Reliable Ways to Grow Your Audience
9.What Digital Marketers Need to Know About Cookies & Tracking
11.The Complete Guide to Affiliate Marketing Tracking Software
12.21 Web Directories That Still Have Value in 2019 Continue reading Weekly Reading Picks| Volume 4

Weekly Reading Picks |Volume 1-3

Bob’s Weekly Reading Picks

1.25-volume 3

1.Netflix Culture: Freedom and Responsibility ppt

Seven Aspects
• Values are what we Value
• High Performance
• Freedom & Responsibility
• Context, not Control
• Highly Aligned, Loosely Coupled
• Pay Top of Market
• Promo<ons & Development


2.How Google Analytics Attributes Traffic From Facebook

Google Analytics separates these attributions into two types: last touch attributions and assisted attributions. ( Conversions-Multi-Channel Funnels-Assisted Conversions )

But the Facebook Ads Manager platform can’t see the assist part of a transaction because it has no visibility into other platforms.

3.How to Create the Ultimate Affiliate Marketing Tool Kit for Your Affiliates

About Us
Product Specs
Product Highlights, Features and Benefits
Press Releases
Sample Product Reviews
Taglines and Key Marketing Phrases
Contact Info

4.The Guide to Influencer Marketing Automation pdf

Influencer Marketing Automation (IMA) is a new industry category of content marketing that combines all five critical components of influencer marketing:
1. Influencer Recruitment
2. Influencer Selection
3. Workflow Automation
4. Analytics
5. Optimized Distribution

5.Google’s European MonopolyPie chart comparison of where searches happen in the US vs. EU+UK

Where searches happen on the web in selected countries

6.The Current State of Mobile: CPI, COD, and Where the Profit is for 2018 | AWasia 2017 (Video)


7.The Economist | Slowbalisation: The steam has gone out of globalisation


8.Amazon Influencer Business

1. Amazon is stepping up its efforts to sign up influencers for its affiliate program.
2. In recent weeks, numerous small creators have signed up and been approved for the Amazon Influencer Program.
3. Business Insider obtained a copy of Amazon’s terms of the deals, including details on how much influencers are paid to sell items.
4. Commissions are as high as 10% for Amazon’s private fashion line and as little as 1% for video games and consoles.

Continue reading Weekly Reading Picks |Volume 1-3

Marketing Books Collection


The Art of SEO: Mastering Search Engine Optimization
Search Engine Optimization All-In-One For Dummies
SEO 2018 Learn  Search Engine Optimization With Smart Internet Marketing Strategy
Google 官方:Search Engine Optimization Starter Guide:

Pay Per Click Search Engine Marketin For Dummies

Social Media Marketing All-In-One For Dummies

Influencer Marketing
Influencer Marketing For Dummies
Content Marketing Strategies  For Dummies

Affiliate Marketing
Affiliate Program Management: An Hour A Day
Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing
The Big Affiliate Marketing Handbook by iabuk
Affiliate Marketing Programme Buyer’s Guide by PerformanceIN

Programmatic advertising
Targeted: How Technology Is revolutionizing Advertising and the Way Companies Reach Consumers
Programmatic Advertising: The Successful Transformation to Automated, Data- Driven Marketing in Real-Time
The Retargeting Playbook: How to Turn Web-Window Shoppers into Customers
Programmatic In-Housing: Benefits, Challenges and Key Steps to Building Internal Capabilities  by IAB

Mobile App Marketing and Monetization

《流量的秘密:Google Analytics 网站分析和优化技巧》
《精通搜索分析》 by Brent Chaters
Web Analytics 2.0
Competitive Intelligencce  By Chris West
Google 官方课程学习:https://analytics.google.com/analytics/academy/


《amazon 大卖家》


《Python编程: 从入门到实践》


1. 刘鹏(北冥乘海生)的计算广告学在线课程,网易云课堂上有, 讲的比较全,从计算广告学的发展历史上讲的,偏DSP视角
2. 百度计算广告学课程, 搜索引擎视角。 链接:百度开发研究社区
3. 斯坦福公开课Introduction to Computational Advertising,http://web.stanford.edu/class/msande239/


互联网广告算法和系统实践 老王卖瓜 王勇睿

1. 《浪潮之巅》,吴军,可以先看盈利模式的描述,之后再看全书,会比较靠谱;
2. 《营销管理》,科特勒,理解为什么需要营销,以及广告的价值;
3. 《推荐系统实践》,理解互联网对于用户数据的运用;
4. 《消费者行为学》,理解广告对于消费者的价值;
5. 《引爆点》,理解传播链;(其实这块儿跟社会化营销和整合营销关系比较密切)
6. GA相关的书籍,理解站内用户数据分析及互联网用户的转化链模型;
7. 《顾客为什么买》,理解零售业的转化逻辑;
8. DCCI的广告白皮书,易观的效果营销行业报告,艾瑞的广告行业报告和深度报告如DSP等,理解行业的产业链,以及每个产业链上的作用。
9. 之后就是针对垂直领域的学习了,我们公司主要做电商的引流和转化,所以我看了黄若的《我看电商》、胖胡斐的《玩法变了》和子柳的《淘宝技术这十年》;
其实互联网广告本质上市对于流量的一种增值售卖,卖给谁,需要达到怎样的效果,没有一个通用的公式,需要对于技术(如RTB/deep learning)的理解、需要对互联网广告整体行业的理解(如展示广告产业链、效果广告产业链、搜索广告产业链)、对于客户营销需求的把控(如digital、互动、传播、品牌)、对于广告价值的理解。

Programmatic Advertising
1. Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
2. Ad Serving Technology: Understand the marketing revelation that commercialized the Internet
3. The Retargeting Playbook: How to Turn Web-Window Shoppers into Customers
4. Introduction to Programmatic Advertising
5. Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time
The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns
Make Money Blogging: Proven Strategies to Make Money Online while You Work from Home

Digital Marketing books
1.Permission Marketing (Seth Godin)
2. Contagious: Why Things Catch On (Jonah Berger)
3. Social Media ROI (Olivier Blanchard)
4. YOUtility: Why Smart Marketing is about Help Not Hype (Jay Baer)
5. Influence: The Psychology of Persuasion (Robert Cialdini)
6. Epic Content Marketing (Joe Pulizzi)
7. Crush It!: Why NOW Is the Time to Cash In on Your Passion (Gary Vaynerchuk)
8. Simple: Conquering the Crisis of Complexity (Alan Siegel and Irene Etzkorn)
9. Audience: Marketing in the Age of Subscribers, Fans, and Followers (Jeff Rohrs)
10. Creative Confidence (Tom Kelley and David Kelley)
11. Jab, Jab, Jab, Right Hook (Gary Vaynerchuk)

#1 The New Rules of Marketing & PR
#2 Lean Analytics
#3 Jab Jab Jab Right Hook
#4 Web Analytics 2.0
#5 Ogilvy on Advertising


  1. Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity by Kaushik, Avinash 1st edition (2009) Paperback: Avinash Kaushik: Amazon.com: Books
  2. An Hour a Day: Avinash Kaushik: 9780470130650: Amazon.com: Books


A Step-By-Step Guide To Writing Copy That Sells: Robert W. Bly: 9780805078046: Amazon.com: Books

Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas (9780071467858): Richard Bayan: Books


The Power to Charge Your Life with Money, Meaning, and Momentum: Neil Patel, Patrick Vlaskovits, Jonas Koffler: 9781623367169: Amazon.com: Books

David Ogilvy: 9780394729039: Amazon.com: Books

Why Things Catch On: Jonah Berger: 9781451686586: Amazon.com: Books

CA$HVERTISING: How to Use More than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone: Drew Eric Whitman: 9781601630322: Amazon.com: Books

  1. Permission Marketing (Seth Godin)
    For digital marketers, this is really the book that started it all. The concept of “permission marketing” seems obvious today, but in 1999 it was ground breaking.
  2. Contagious: Why Things Catch On (Jonah Berger)
    This book provides brilliant insights into the psychology behind infectious content , techniques to create “triggers” that make people think of your brand, and the secret ingredients to drive word-of-mouth marketing.
  3. Social Media ROI (Olivier Blanchard)
    Chock-full of best practices and practical solutions, this book demystifies the business of social media. It’s an invaluable tool to anyone trying to sell social media strategy in a “traditional” business environment.
  4. YOUtility: Why Smart Marketing is about Help Not Hype (Jay Baer)
    Want your marketing efforts to succeed? Try being helpful ! YOUtility provides real-world examples of companies that have moved beyond selling to provide real value — and built a fiercely loyal audience along the way.
  5. Influence: The Psychology of Persuasion (Robert Cialdini)
    This classic book on persuasion is one of the all-time bestsellers among psychology-based business books. While not specific to digital marketing, it definitively explains what makes people say “yes.”
  6. Epic Content Marketing (Joe Pulizzi)
    As a content marketer, this one is truly close to my heart. Joe Pulizzi provides a roadmap for developing content that is so engaging and so moving that people will actively seek it out — in other words, EPIC content.
  7. Simple: Conquering the Crisis of Complexity (Alan Siegel and Irene Etzkorn)
    While not strictly a marketing book, this fascinating (and quick) read shines a light on the overly complex, hyper-technologized rabbit warren of choices that we’ve all come to accept as “normal.”
  8. Audience: Marketing in the Age of Subscribers, Fans, and Followers(Jeff Rohrs)
    Full disclosure: Jeff is both a friend and a colleague, but that doesn’t change the fact that this book is brilliant. Building and engaging a long-term audience is no longer optional. It’s mission-critical for any business that wants to survive — and “Audience” shows you how.
  9. Creative Confidence (Tom Kelley and David Kelley)
    Required reading for anyone who’s ever thought “I’m just not the creative type.” In fact, creativity is a skill that must be developed and exercised regularly. Through inspiring examples and entertaining narrative, this book demonstrates how to build that creative “muscle.”
  10. QR Code Kill Kittens (Scott Stratten)
    Unlike almost every other business and marketing book on the market, this one tells you what NOT to do. And shows you what NOT to do. In hilarious fashion. Do yourself a favor and just buy this book, before another kitten dies.

Intro to Digital Marketing:

Note: IMHO, digital marketers should be good at psychology since their duties include understanding of behavioral factors of customers and clients.

  • “Contagious: Why Things Catch On” by Jonah Berger,
  • “Influence: The Psychology of Persuasion” by Robert Cialdini,
  • “Pre-Suasion: A Revolutionary Way to Influence and Persuade” by Robert Cialdini,
  • “Permission Marketing” by Seth Godin,
  • “Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising” by Ryan Holiday,
  • “Ogilvy on Advertising” by David Ogilvy,
  • “Creativity, Inc.” by Ed Catmull.

Content Marketing:

  • “Everybody Writes: The Go-To Guide to Creating Ridiculously Good Content” by Ann Handley,
  • “Content Machine: Use Content Marketing to Build a 7-Figure Business With Zero Advertising” by Dan Norris.

Search Engine Optimization:

  • “The Art of SEO: Mastering Search Engine Optimization, 3rd Edition” by Eric Enge, Stephan Spencer, Jessie Stricchiola,
  • “Marketing in the Age of Google” by Vanessa Fox.

Social Media Marketing:

  • “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World” by Gary Vaynerchuck.

Moreover, digital marketers are required to be kept up to date. Hence, I’d recommend you to subscribe and read blogs on similar subjects such as: