Tag Archives: digital marketing

Study Notes: Marketing in a Changing World

This is a study note of 行銷典範轉移: 變動中的消費世界 from NTU Coursera.

营销本质及典范转移 主要介绍营销的基本概念与原理, 讨论营销驱动及驱动市场和营销典范在过去几十年来的移转,以及当前互联网兴起的变动环境下,改变消费市场的五种力量。

营销策略 主要介绍营销策略中,如何进行市场区隔、目标市场选择以及市场定位。涵盖市场区隔,平手点与差异点,市场定位,新力量对营销策略的影响等。

品牌及品牌价值 介绍与品牌有关的概念,以及当前的消费世界是如何影响品牌的。包括如何进行“品牌化”、品牌的元素、品牌如何承载意义、品牌价值的计算、品牌的典范移转,以及变动世界对品牌的影响因素。

顾客关系管理 讨论顾客关系管理的有关内容以及变动世界是如何使得当前的顾客关系管理变得复杂。涵盖顾客资产、顾客保留与获取、以及如何提高顾客满意度、数据库营销的挑战、粉丝经济与顾客价值创造、未来的顾客面貌以及变动世界的力量如何影响顾客关系管理的实施。

Continue reading Study Notes: Marketing in a Changing World

Weekly Reading Picks| Volume 48

Bob’s Weekly Reading Picks

2019.12.8 volume 48

Content

  1. PerformanceIN 2020 Predictions: Industry Comments (Part 1)
  2. Black Friday and Cyber Monday Online Retail Stats
  3. The Local Algorithm: Relevance, Proximity, and Prominence
  4. Neuromarketing: What You Need to Know
  5. A Day in the Life of a Digital Marketer
  6. The future of Google: Alphabet turns a Page and a Brin
  7. Amazon Turns to Cloud Hardware to Outrun Microsoft and Google Continue reading Weekly Reading Picks| Volume 48

Weekly Reading Picks| Volume 45

Bob’s Weekly Reading Picks

2019.11.17 volume 45

Content

  1. The Content Distribution Playbook – Whiteboard Friday
  2. Google in 2020: From Everyone’s Search Engine to Everyone’s Competitor
  3. O2O Strategies for Holiday Success
  4. Black Friday: The Ultimate Ecommerce Guide
  5. The future of entertainment
  6. Internet shopping frenzies: One for the money
  7. BrandZ Top US Brands 2020 Continue reading Weekly Reading Picks| Volume 45

Weekly Reading Picks| Volume 43

Bob’s Weekly Reading Picks

2019.11.3 volume 43

Content

1.How Can Affiliates Be Successful in 2020
2.Machine Learning 101
3.International SEO
4.Understanding searches better than ever before
5.The Ultimate Guide to Integrated Marketing
6.American business schools are reinventing the MBA
7.50 Companies to Watch in 2020 Continue reading Weekly Reading Picks| Volume 43

Weekly Reading Picks| Volume 42

Bob’s Weekly Reading Picks

2019.10.27 volume 42

Content

1.An In-Depth Look at Attribution Modeling in Digital Marketing
2.7 Aspects to Consider While Formulating Affiliate Paid Search Policy
3.Best affiliate marketing programs of 2019: opportunities to make money online
4.IAB Internet Ad Revenue Report 2019 Half Year Results
5.Best Global Brands 2019 Rankings
6.Online Influencers Tell You What to Buy, Advertisers Wonder Who’s Listening
7.Dismembering Big Tech by The Ecomonist Continue reading Weekly Reading Picks| Volume 42

Weekly Reading Picks| Volume 41

Bob’s Weekly Reading Picks

2019.10.20 volume 41

Content

1.The affiliate marketers blueprint to futureproof your business
2.21 Ways to Promote Your Blog
3.Shopify SEO: The Guide to Optimizing Shopify
4.Intro to SEO Competitive Analysis
5.An Introduction to Python for Technical SEO
6.Why You Should Integrate Search Marketing into Your Organization’s Culture
7.Who Owns Your Favorite News Media Outlet Continue reading Weekly Reading Picks| Volume 41

Weekly Reading Picks| Volume 40

Bob’s Weekly Reading Picks

2019.10.13 volume 40

Content

1.How to Plan a Successful Holiday Search Strategy
2.Affiliate Marketing Parasitism (Ad Fraud)
3.Project Management in SEO
4.The Ultimate Guide to Social Media Marketing Campaigns
5.Let’s Talk About Brand Positioning and Purpose
6.When creative and media come together, sparks fly
7.Ecommerce Conversion Rate Stats: 2019 Continue reading Weekly Reading Picks| Volume 40

Weekly Reading Picks| Volume 39

Bob’s Weekly Reading Picks

2019.10.6 volume 39

Content

1.Awin’s Affiliate Marketing Manifesto and Supporting Channel Success
2.6 Ways to Get More Organic Traffic, Without Ranking Your Website
3.The 2019 Holiday Checklist for Local SEO Heroes 
4.A quick and easy guide to understanding search intent for SEO
5.Big Survey: 14 Link Building Strategies Professionals Choose in 2019
6.The tech offensive: Silicon Valley and the state gird for war
7.How to Productively Lead Your Team [Infographic] Continue reading Weekly Reading Picks| Volume 39

Weekly Reading Picks| Volume 38

Bob’s Weekly Reading Picks

2019.9.29 volume 38

Content

1.Digital Marketing for Your Business
2.How to Write a Press Release by Backlinko
3.How to Become an SEO Expert: A Guide to FREE Online SEO Training
4.Should My Brand Work with an Affiliate Marketing Agency?
5.How Leading Brands Are Working with Loyalty Partners in Their Affiliate Programs
6.Maximizing Your Brand’s Performance Through YouTube
7.Computer-Generated Instagram Influencers Continue reading Weekly Reading Picks| Volume 38