Tag Archives: brand term

品牌十问

How many roads must a man walk down
Before you call him a man?
How many seas must a white dove sail
Before she sleeps in the sand?
Yes, and how many times must the cannonballs fly
Before they’re forever banned?
The answer, my friend, is blowin’ in the wind
The answer is blowin’ in the wind…

关于品牌的 10 个问与答。

当谈品牌的时候,我们在谈什么?

Answerthepublic 给了部分答案:品牌与产品、品牌与企业、品牌与营销、品牌与品牌化。

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品牌营销术语:使命,愿景,价值观等

​A: Can you tell me more about your company?
A: What’s your goal and budget?
B: Well…

做联盟推广、红人营销或者 PR 的同学经常会收到上面的问题。
合作者需要了解我们的品牌、我们的营销目标等相关信息。
而往往这些公司品牌相关的信息并没有梳理清楚。

Continue reading 品牌营销术语:使命,愿景,价值观等