Tag Archives: retail media

数字化广告第三波浪潮:Retail Media Network

最近两年 Retail Media Network (零售媒体网络,简称 RMN) 变成了一个热词。全球战略咨询公司、国际新闻媒体都有大量的文章。

  • BCG | The $100 Billion Media Opportunity for Retailers
  • Bain | Are You Ready for the Retail Media Revolution?
  • McKinsey | The rise of commerce media: The opportunity for CPGs
  • Forbes | Retail Media Networks Are The Next Big Advertising Channel

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