最近两年 Retail Media Network （零售媒体网络，简称 RMN） 变成了一个热词。全球战略咨询公司、国际新闻媒体都有大量的文章。

• BCG | The $100 Billion Media Opportunity for Retailers
• Bain | Are You Ready for the Retail Media Revolution?
• McKinsey | The rise of commerce media: The opportunity for CPGs
• Forbes | Retail Media Networks Are The Next Big Advertising Channel

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