Ravpower Case Study

You may use products from Ravpower, TaoTronics, and VAVA. But do you know the company behind these brands? It is Sunvalley Group.

This post will briefly introduce Sunvalley’s digital marketing. You can compare Sunvalley with Anker. Both of them sell chargers, power banks, projectors, and earphones on Amazon and their official websites., but Anker is more popular.

Sunvalley Group (泽宝)

Founded in 2007, the Sunvalley Group has grown to become a Brand Owner that is currently home to six international consumer brands: RAVPower, VAVA, TaoTronics, Anjou, Sable, and HooToo.

sunvalley group

You can find that some official websites do not work now.
They use Shopify as their e-commerce platform and RAVPower, TaoTronic, and VAVA share a similar theme.

Below are their products recorded last year and this year (2020).
Easy to find big changes in product categories and websites.

Social  Media Marketing

It seems that 3 brands that still work do not perform well on social networks. It is partly because of the product category (tech, charger, earphone) and partly because of brand management and marketing activities.

Followers RAVPower TaoTronics VAVA
Facebook 157,199 90,151 77,953
Twitter 28.5K 28.8K 16.2K
Youtube 2.8K 827 260
Instagram 35K 34K 24K

They also uses Amazon Live to engage with the audience.

amazon live-vava

They also take advantage of Facebook groups and use daily coupons to attract fans.

RP-daily deal on Facebook

They have blogs built with WordPress instead of using Shopify’s.
https://blog.ravpower.com/ is not good for SEO.

Affiliate Marketing

Sunvalley also uses affiliate programs on ShareASale to promote its products.

affiliate program

The commission is not high while EPC and Power Rank look good.

sunvalley affiliate program

For student program, RAVPower works with Student Beans to offer a 15% OFF discount.

Besides affiliate programs, they also have influence programs. Influencer marketing is often used for Amazon sellers to drive traffic.

  • https://www.ravpower.com/pages/influencers
  • https://www.ravpower.com/pages/apply-for-samples
  • https://www.taotronics.com/pages/influencers
  • https://www.vava.com/pages/influencers


VAVA uses PRNewswire to distribute its press release and some big news websites for e-commerce content.

vava pr


Campaign Case Study

RAVPower uses #mobilephotoravpower  on Instagram and offer $20 Amazon gift card to create buzz and UGC.

social campaign


This is a popular post that enjoys 55K likes while daily posts only get about 100 likes.

RAVPower also offers giveaway for holidays like Mother’s Day, Father’s Day.

mother day



Hope the Ravpower Case Study can be helpful for small business with a limited budget. For Amazon sellers, it is a question on how to gauge the power of social media and influencer marketing and deal sites to drive traffic when Amazon PPC is becoming more and more competitive.


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