Category Archives: Sources

Influencer Marketing Brief Template

An influencer marketing brief clearly outlines influencer marketing objectives,  content guidelines, and campaign deliverables to any potential influencers you’ll be working with.

Check the template below to ensure that your influencer marketing strategy and brand goals are aligned and that your influencer marketing campaigns are successful.

Company Overview

About us

  • 2-3 sentences explaining what your company does.
  • Include images from previous campaigns or your current channels to give influencers a feel for your brand and how your product/service is being used.

Campaign Brief

Campaign Goal
Instagram influencer marketing campaigns showing how Brand X empowers women to travel comfortably and effortlessly around the world.

Campaign Message
Brand X is the only brand that combines comfort and style to get you where you want to go, anywhere in the world. Keywords: adventure, freedom, comfort, “do you”, “be you”.

Key Objectives: engagement, clicks, sales
Channels: Instagram, Youtube, TikTok
Deliverables & Timelines: 5 IG Stories & 5 IN Posts, post once a week for 5 weeks

Target Audience: women travelers (25-35 years old)
Budget: $50K
Deadlines: March 1, 2021

Campaign Reporting Requirements: # of engagements, clicks, sales
Content Review Process (if applicable)
Payment (if applicable):
Send invoice on the first of every month to

Campaign Deliverables (guideline and tips)

Deliverable #1: IG Story 1

A..Content Review: February 1, 2021
B. Final Review: March 1, 2021

Deliverable description
A. 1 IG Story showing a day in the life of a female solo traveler wearing Brand X with 3 “stops”, i.e. going o a museum, traveling on a train, going to a concert, etc
B. Each stop should include Brand X but with a different style (i.e. BrandX with heels, with sneakers, with boots, etc.)

We want to show that BrandX lets you #doyou. Think of the activities that bring you the most joy when traveling and how wearing BrandX (comfortable, stylish leggings) enables you to do these activities and more.

Post caption description
Key messages:
· Brand X uses the highest quality materials for top comfort
· Stylish and comfortable, no matter where you are
· Let’s me #done
Brand tag & hashtag
@brandX, #doyou, #beyou, #travel4life #brandx
Links to use:

Campaign Deliverables
Provide examples of images that you’re looking for in terms of style, tone, resolution, etc.

Influencer Do’s and Don’ts


Do include the campaign message in the post captions (as specified above)
Do submit your content for review on the date included
Do position the logo according to brand guidelines
Do include the #ad #sponsored hashtag in your post

Don’t include pictures/references to alcohol or drugs
Don’t use profanity or criticize BrandX
Don’t compare Brand X to any competitors
Don’t incorporate any other sponsored posts

Point of Contact




Note: this brief template is edited from the original  Klear’s ebook.

SEO All In One

SEO Guide

1.SEO Books

  • The Art of SEO: Mastering Search Engine Optimization
  • Search Engine Optimization All-In-One For Dummies
  • Search Engine Optimization: An Hour a Day
  • SEO 2020 Learn Search Engine Optimization With Smart Internet Marketing Strategy
  • SEJ| SEO ebooks

2.SEO Guide

3.How to Become an SEO Expert

Free Courses

4.SEO Tools

SEO Analytics Tool

Keyword Research Tool

Backlink Tool

Crawling/Indexing Tool

Content Tool


Local SEO Tool

Mobile SEO Tool

Technical SEO Tool

SEO Toolbar

5.SEO Step by Step

SEO Ranking Factors

Google Algorithm Update

On-Page SEO

Backlink| On-Page SEO

Link Building

Local SEO Directories


International SEO

SEO Checklist

6. SEO News

7.SEO Blogs

8. SEO Conferences

• Mozcon
• Searchlove
• SMX Munich
• SEMpdx Engage
• Brighton SEO

Free Marketing Templates

Here are some marketing templates I collect from different websites like Shopify, Hubspot, MOZ, SEMrush, SEJ, Sprout Social, GanttPro, SmartSheet.

Hope it can help save you a lot of time when you make a marketing plan/strategy, launch a product, or run a campaign.

Please note it is only used for personal study. All the rights belong to the original creators.


Marketing Plan

Business Plan Template—Shopify

Marketing Calendar 2019 _ SEJ

Event Marketing Timeline Google Sheet-smartsheet


SEO Competitor Analysis Template_Moz

PPC Campaign Template-SEMRush & Hubspot


Social Media Image Sizes Cheat Sheet—Sprout Social

Social Media Editorial Calendar-Hubspot & Sprout Social

Social Media Marketing Proposal-Hubspot & Sprout Social


Project Gantt Chart Template Google Sheet_smartsheet

Project Timeline Google Sheet_smartsheet

Project Tracking Template Google Sheet-smartsheet

Historical Timeline Template Google Doc-smartsheet

Product Launch

Marketing |GanttPro

Product Launch |GanttPro


Related Posts

Content Marketing: Digital Media Proposals Example

Digital Media Briefing Example

Digital Marketing Tools List

If you have any questions, just Google it!


Keyword Tools
SEO Tools
Competitive Analysis Tools
Social Analysis and Management
Reviews & Ratings
Technology Lookup
Free Pictures
Amazon Prices & Reviews
Often Used Tools
Affiliate Forum
Daily News
Continue reading Digital Marketing Tools List

Content Marketing: Digital Media Proposals Example

Digital Media Proposal


Conceive, Develop and Optimize StoreX’s Digital Content Marketing Strategy for profitable customer acquisition.

Phase One: Assessment

Pre-Launch Analysis, Creative Design and Planning of Launch Campaigns:

StoreX to grant AgencyA full access to all of its historical and ongoing marketing channel data, including but not limited to its Google analytics and any and all other third-party tracking and attribution analytics platforms.

  • During at least a half-day onsite or remote session, AgencyApersonnel to immerse themselves in StoreX’s current business, culture, processes, USP, and brand dynamics.
  • AgencyA team will interview key leaders of the business to understand strategic priorities, challenges, and future goals.
  • AgencyA will perform a deep dive into all existing digital marketing channels and assess all relevant KPIs for each channel.
  • AgencyA to analyze any and all content that has been created for the brand, both in-house and by third-party publishers.
  • AgencyA to come away from the onsite visit with enough knowledge to develop a proposal for promotion of at least two pieces of content and campaigns across two or more third-party networks and multiple devices.
    • Campaigns will leverage either existing content or original content created by AgencyA.
      • Existing content is either StoreX’s own in-house content, or content created by third parties.
      • StoreX will have the right to approve all original content created by AgencyA prior to launch.
    • Campaigns will test theories informed by AgencyA’s successful performance-driven marketing across myriad clients and platforms.
    • Campaigns will use unique and compelling introductory offer(s) to be agreed upon by StoreX and AgencyA, with both parties agreeing to offer dynamics.
      • Pursuant to the certain offer dynamics, all creative assets need to be reviewed by the parties with StoreX having the final sign off. Following said sign off, StoreX will permit AgencyA to market, as part of the core AgencyA campaigns, the approved offer, across any and all StoreX marketing channels.
    • By end of Phase One, AgencyA to report on its findings and present strategic plan for Phase Two.

Phase One Key Deliverables:

  1. Finalize Phase One Content
  2. Launch Plan Proposal
  3. Refine, and Develop Finalized Proposal
  4. Strategic Plan for Phase Two

Phase Two: Integration & Implementation of Launch Campaigns

  • AgencyA to set MBO (Management by Objective) Goals in collaboration with StoreX
    • Goals to include achievement of Key Content Marketing KPIs: content quality, data capture, sales volume, and CPA (Cost Per Acquisition).
  • AgencyA to launch, manage, and maintain launch campaigns across two or more third-party networks and multiple devices.
  • AgencyA to hold weekly meetings with StoreX staff to report on results and ongoing efforts for content enhancement.
  • AgencyA to be the exclusive marketer for created content and claimed content.
  • AgencyA to leverage real-time analytics via AgencyA’s proprietary platform Blackfire + Client’s Google Analytics to optimize for conversion at each stage of the funnel. Offer dynamics include, but are not limited to: Publisher Analysis and Optimization; Network Optimization; Bid Management; Headline Optimization; Content Optimization; PR Outreach; A/B Testing; Multivariate Testing. AgencyA to continue optimization of all running campaigns for the duration of this agreement.
  • AgencyA to create two additional pieces of content applying lessons learned from the launch campaigns.

Phase Two Key Deliverables:

  1. MBO Goals, collaborated with StoreX
  2. Weekly reports with A/B and multivariate testing results
  3. Plan for scaling content
  4. Phase Two CPA data

Phase Three: Optimization & Scaling of Content Marketing Strategy

  • AgencyA to scale winning methods, content, and creatives across all campaigns and networks.
    • AgencyA expects to reach target CPA benchmarks consistently during this phase.
  • AgencyA will expand campaigns across at least three third-party networks and multiple devices.
  • AgencyA will create at least two additional pieces of original content and leverage three or more pieces of existing content for promotion and testing.

Phase Three Key Deliverables

  1. Finalize Additional Pieces of Content
  2. Continue the Yield Optimization Cycle to maximize profitable acquisitions, providing Client’s frequent updates of progress
  3. Weekly reports with A/B Testing Results with Data
  4. Phase Three CPA data

Cost Structure

For purposes of this Proposal:

  • CPA” means Cost Per Customer Acquisition as reported by the individual networks in the Platform Agreements.
  • Fully Loaded CPA” means (i) Total Media Spend, plus (ii) Cost-Plus Fees, plus (iii) AgencyAFees, plus (iv) any other fees, costs or expenses agreed to by Client in writing, in each case, paid or payable for the applicable period, as applicable, divided by (v) the number of Customers acquired during such period as reported by the individual networks in the Platform Agreements.
  • Cost-Plus Fees” means all development, design, and creative fees billed at AgencyA’s cost plus 20%.
  • Customer” shall mean a new, unique user for a Client product/service (i) whose payment has been received from the client, and (ii) who is generated by AgencyAdirectly from the Services provided, reported as a conversion by the individual networks in the Platform Agreements.
  • CPA Revenue” means number of Customers multiplied by the Client’s network-reported CPA target of $TBD.
  • Total Media Spend” means the amounts paid or payable to the third party-owned Websites as a direct result of AgencyA’s procurement of advertising space and related services, for the purpose of promoting Client’s products and services.

Initial Term – Duration 3 Months:

  • $5,000/monthPlatform Fee
    • Includes access to AgencyA Data Platform.
      • End-to-End metrics on all campaign data and relevant KPIs.
    • No expected Cost-Plus Fees for Initial Term.
      • AgencyAto gain approval from Client for any such Creative Fee.
    • The greater of (a) 15% of Total Media Spend or (b) up to 25% of Target CPA Revenue.
      • $25,000/month minimum media spend.

Additional Fees: Travel & Entertainment plus incidentals billed at cost.

Time-based CPA targets to be defined by AgencyA and agreed upon by StoreX, with ultimate CPA target not to be less than $TBD during initial term, provided that AgencyA retention rates compare favorably with StoreX’s existing digital channels.  AgencyA will also measure key awareness KPIs such as Page Views, User time on page and Social Engagement to benchmark chart against other ways to measure the success of such campaigns in StoreX’s overall marketing mix.

Agreement will auto-renew for twelve (12) months after initial three (3) month contract if CPA benchmarks are met.  AgencyAreserves the right to alter terms to reflect its standard revenue model after initial term, provided that benchmarks are achieved.

AgencyA is the exclusive marketer of all created content and claimed content for StoreX during the Term of this agreement. StoreX will not engage other vendors for any marketing services AgencyAprovides. Furthermore, AgencyAshall be StoreX’s exclusive manager of the platform relationships with Outbrain, Taboola, Sharethrough, Disqus, Adblade, Facebook, Pinterest, Twitter, Nativo, Yahoo Gemini, Dianomi, RevContent and LinkedIn, and any other platform partners that are suggested and approved by StoreX in its sole discretion but solely with respect to the form and type of advertising contemplated hereunder.

Invoices to be paid every month, and within fifteen (15) days of receipt of invoice from AgencyA.


Digital Media Briefing Example

Digital Media Briefing

Client :-

Campaign :-

Date :-

Client, Product & Market Background – why the briefing?


KPI’s/Campaign Objectives – how will the success of this campaign be measured?

Target CPA = £

Please detail any other important KPI’s –


Target Audience


Site Overview

Monthly Page Views =

Monthly UU’s =

Average Conversion Rate % =



Other important information

  • Will this activity be run in conjunction with any other media?
  • Are there any other considerations we need to bear in mind?
  • Have you run any activity previously that you would like to avoid/re test?
  • Messaging – what is the creative message or call to action?
  • Budget (£ excl VAT)
  • Campaign Timings


Deadline for provision of information

Please provide a response to this brief by:-

(Please allow a minimum of 10 working days).

Marketing Books Collection


Marketing Textbook


  • Marketing: An Introduction by Gary Armstrong, Philip Kotler
  • Principles of Marketing by Philip T. Kotler, Gary Armstrong
  • A Framework for Marketing Management by Philip T Kotler, Kevin Lane Keller
  • Marketing Management by Philip T. Kotler, Kevin Lane Keller
  • Strategic Brand Management: Building, Measuring, and Managing Brand Equity by Kevin Lane Keller
  • Consumer Behavior: Building Marketing Strategy by David L Mothersbaugh, Delbert I Hawkins
  • Consumer Behavior: Buying, Having, and Being by Michael R. Solomon
  • Marketing Research by Alvin C. Burns, Ann Veeck, Ronald F. Bush
  • M Advertising by Michael F. Weigold, William F. Arens
  • Contemporary Advertising by William Arens , Michael Weigold , Christian Arens


  • Branding For Dummies
  • Global Brand Power: Leveraging Branding for Long-Term Growth (Wharton Executive Essentials)
  • Building a StoryBrand: Clarify Your Message So Customers Will Listen
  • Strategic Brand Management: Building, Measuring, and Managing Brand Equity by Kevin Lane Keller


  • The Portable MBA
  • The Ten-Day MBA
  • The visual MBA
  • The Fast Forward MBA in Project Management
  • The Personal MBA: Master the Art of Business

Digital Marketing

  • Internet Marketing: An Hour a Day
  • Digital Marketing All-In-One For Dummies
  • Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
  • The Marketing Book
  • Integrated Advertising, Promotion, and Marketing Communications by Kenneth E. Clow, Donald E. Baack
  • Advertising & IMC: Principles and Practice by Sandra Moriarty, Nancy D Mitchell, William D. Wells


  • The Art of SEO: Mastering Search Engine Optimization
  • Search Engine Optimization All-In-One For Dummies
  • Search Engine Optimization: An Hour a Day
  • SEO 2018 Learn  Search Engine Optimization With Smart Internet Marketing Strategy
  • 《SEO实战密码》

Google Official| Search Engine Optimization Starter Guide:




  • Pay Per Click Search Engine Marketing For Dummies
  • Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 M
  • Google Adwords For Dummies
  • Advanced Google AdWords


  • Social Media Marketing All-In-One For Dummies
  • Social Media Marketing: An Hour a Day


  • Facebook Marketing For Dummies
  • Facebook Marketing: An Hour a Day
  • Ultimate Guide to Facebook Advertising

Influencer Marketing

  • Influencer Marketing For Dummies

Content Marketing

  • Content Marketing Strategies  For Dummies
  • Epic Content Marketing

Affiliate Marketing

  • Affiliate Program Management: An Hour A Day
  • Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing
  • The Big Affiliate Marketing Handbook by IABuk
  • Affiliate Marketing Programme Buyer’s Guide by PerformanceIN

Programmatic advertising

  • Targeted: How Technology Is revolutionizing Advertising and the Way Companies Reach Consumers
  • Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time
  • The Retargeting Playbook: How to Turn Web-Window Shoppers into Customers
  • The Programmatic Handbook by IAB UK
  • Programmatic In-Housing: Benefits, Challenges and Key Steps to Building Internal Capabilities  by IAB
  • 《程序化广告:个性化精准投放实用手册》
  • 《程序化广告实战》


  • Mobile App Marketing and Monetization


  • Web Analytics 2.0
  • Business Model Generation
  • Competitive Intelligence  By Chris West
  • Google academy:
  • 《流量的秘密:Google Analytics 网站分析和优化技巧》
  • 《精通搜索分析》 by Brent Chaters
  • 《精益数据分析》
  • 《SSA:用户搜索和行为分析》
  • 《数据分析:企业的贤内助》


  • 《增长黑客:创业公司的用户与收入增长秘籍》
  • 《增长黑客:如何低成本实现爆发式成长》
  • 《计算广告:互联网商业变现的市场与技术》
  • 《结网@改变世界的互谅网产品经理》
  • 《从点子到产品:产品经理的价值观和方法论》
  • 《用户体验要素:以用户为中心的产品设计》
  • 《启示录:打造用户喜爱的产品》
  • 《电商产品经理宝典:电商后台系统产品逻辑全解析》
  • 《网易一千零一夜:互联网产品项目管理实践》
  • 《文案圣经:如何写出有销售力的文案》
  • 《文案发烧》
  • 《文案训练手册》
  • 《移动互联网时代国际4A广告公司媒介策划基础》
  • 《人人都是产品经理》
  • 《从零开始做运营》
  • 《运营之光:我的互联网运营方法论》
  • 《运营有道:重新定义互联网运营》
  • 《全栈市场人:互联网市场营销入门通用宝典》
  • 《牛津通识读本:广告》
  • 《科学的广告》


  • 《揭秘跨境电商》
  • 《amazon 大卖家》
  • 《跨境电商:阿里巴巴速卖通宝典》
  • 《我看电商》
  • 《一个人的电商:运营策略和实操手册》
  • 《流量池》
  • 《全球电商进化史》


  • 《上海摊的贾斯汀比伯》
  • 《贵圈》


  • 《父与子的编程之旅:与小卡特一起学Python》
  • 《Python编程: 从入门到实践》




1. 刘鹏(北冥乘海生)的计算广告学在线课程,网易云课堂上有, 讲的比较全,从计算广告学的发展历史上讲的,偏DSP视角
2. 百度计算广告学课程, 搜索引擎视角。 链接:百度开发研究社区
3. 斯坦福公开课Introduction to Computational Advertising,

作者:leo 链接:
来源:知乎 著作权归作者所有。商业转载请联系作者获得授权,非商业转载请注明出处。

互联网广告算法和系统实践 老王卖瓜 王勇睿
来源:知乎 著作权归作者所有。商业转载请联系作者获得授权,非商业转载请注明出处。

1. 《浪潮之巅》,吴军,可以先看盈利模式的描述,之后再看全书,会比较靠谱;
2. 《营销管理》,科特勒,理解为什么需要营销,以及广告的价值;
3. 《推荐系统实践》,理解互联网对于用户数据的运用;
4. 《消费者行为学》,理解广告对于消费者的价值;
5. 《引爆点》,理解传播链;(其实这块儿跟社会化营销和整合营销关系比较密切)
6. GA相关的书籍,理解站内用户数据分析及互联网用户的转化链模型;
7. 《顾客为什么买》,理解零售业的转化逻辑;
8. DCCI的广告白皮书,易观的效果营销行业报告,艾瑞的广告行业报告和深度报告如DSP等,理解行业的产业链,以及每个产业链上的作用。
9. 之后就是针对垂直领域的学习了,我们公司主要做电商的引流和转化,所以我看了黄若的《我看电商》、胖胡斐的《玩法变了》和子柳的《淘宝技术这十年》;
其实互联网广告本质上市对于流量的一种增值售卖,卖给谁,需要达到怎样的效果,没有一个通用的公式,需要对于技术(如RTB/deep learning)的理解、需要对互联网广告整体行业的理解(如展示广告产业链、效果广告产业链、搜索广告产业链)、对于客户营销需求的把控(如digital、互动、传播、品牌)、对于广告价值的理解。


Programmatic Advertising

  • Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
  •  Ad Serving Technology: Understand the marketing revelation that commercialized the Internet
  • The Retargeting Playbook: How to Turn Web-Window Shoppers into Customers
  • Introduction to Programmatic Advertising
  •  Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time
  • The Art of Digital Marketing: The Definitive Guide to Creating Strategic, Targeted, and Measurable Online Campaigns
  • Make Money Blogging: Proven Strategies to Make Money Online while You Work from Home

Digital Marketing books

  • Permission Marketing (Seth Godin)
  •  Contagious: Why Things Catch On (Jonah Berger)
  •  Social Media ROI (Olivier Blanchard)
  • YOUtility: Why Smart Marketing is about Help Not Hype (Jay Baer)
  •  Influence: The Psychology of Persuasion (Robert Cialdini)
  • Epic Content Marketing (Joe Pulizzi)
  • Crush It!: Why NOW Is the Time to Cash In on Your Passion (Gary Vaynerchuk)
  • Simple: Conquering the Crisis of Complexity (Alan Siegel and Irene Etzkorn)
  • Audience: Marketing in the Age of Subscribers, Fans, and Followers (Jeff Rohrs)
  •  Creative Confidence (Tom Kelley and David Kelley)
  • Jab, Jab, Jab, Right Hook (Gary Vaynerchuk)
  •  The New Rules of Marketing & PR
  • Lean Analytics
  • Jab Jab Jab Right Hook
  •  Web Analytics 2.0
  •  Ogilvy on Advertising




  1. Permission Marketing (Seth Godin)
    For digital marketers, this is really the book that started it all. The concept of “permission marketing” seems obvious today, but in 1999 it was ground breaking.
  2. Contagious: Why Things Catch On (Jonah Berger)
    This book provides brilliant insights into the psychology behind infectious content, techniques to create “triggers” that make people think of your brand, and the secret ingredients to drive word-of-mouth marketing.
  3. Social Media ROI (Olivier Blanchard)
    Chock-full of best practices and practical solutions, this book demystifies the business of social media. It’s an invaluable tool to anyone trying to sell social media strategy in a “traditional” business environment.
  4. YOUtility: Why Smart Marketing is about Help Not Hype (Jay Baer)
    Want your marketing efforts to succeed? Try being helpful ! YOUtility provides real-world examples of companies that have moved beyond selling to provide real value — and built a fiercely loyal audience along the way.
  5. Influence: The Psychology of Persuasion (Robert Cialdini)
    This classic book on persuasion is one of the all-time bestsellers among psychology-based business books. While not specific to digital marketing, it definitively explains what makes people say “yes.”
  6. Epic Content Marketing (Joe Pulizzi)
    As a content marketer, this one is truly close to my heart. Joe Pulizzi provides a roadmap for developing content that is so engaging and so moving that people will actively seek it out — in other words, EPIC content.
  7. Simple: Conquering the Crisis of Complexity (Alan Siegel and Irene Etzkorn)
    While not strictly a marketing book, this fascinating (and quick) read shines a light on the overly complex, hyper-technologized rabbit warren of choices that we’ve all come to accept as “normal.”
  8. Audience: Marketing in the Age of Subscribers, Fans, and Followers(Jeff Rohrs)
    Full disclosure: Jeff is both a friend and a colleague, but that doesn’t change the fact that this book is brilliant. Building and engaging a long-term audience is no longer optional. It’s mission-critical for any business that wants to survive — and “Audience” shows you how.
  9. Creative Confidence (Tom Kelley and David Kelley)
    Required reading for anyone who’s ever thought “I’m just not the creative type.” In fact, creativity is a skill that must be developed and exercised regularly. Through inspiring examples and entertaining narrative, this book demonstrates how to build that creative “muscle.”
  10. QR Code Kill Kittens (Scott Stratten)
    Unlike almost every other business and marketing book on the market, this one tells you what NOT to do. And shows you what NOT to do. In hilarious fashion. Do yourself a favor and just buy this book, before another kitten dies.

Intro to Digital Marketing:

Note: IMHO, digital marketers should be good at psychology since their duties include understanding of behavioral factors of customers and clients.

  • “Contagious: Why Things Catch On” by Jonah Berger,
  • “Influence: The Psychology of Persuasion” by Robert Cialdini,
  • “Pre-Suasion: A Revolutionary Way to Influence and Persuade” by Robert Cialdini,
  • “Permission Marketing” by Seth Godin,
  • “Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising” by Ryan Holiday,
  • “Ogilvy on Advertising” by David Ogilvy,
  • “Creativity, Inc.” by Ed Catmull.

Content Marketing:

  • “Everybody Writes: The Go-To Guide to Creating Ridiculously Good Content” by Ann Handley,
  • “Content Machine: Use Content Marketing to Build a 7-Figure Business With Zero Advertising” by Dan Norris.

Search Engine Optimization:

  • “The Art of SEO: Mastering Search Engine Optimization, 3rd Edition” by Eric Enge, Stephan Spencer, Jessie Stricchiola,
  • “Marketing in the Age of Google” by Vanessa Fox.

Social Media Marketing:

  • “Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World” by Gary Vaynerchuck.

Moreover, digital marketers are required to be kept up to date. Hence, I’d recommend you to subscribe and read blogs on similar subjects such as:


books recommendations

  • Trust Agents – Brogan (Beginner)
  • Everybody Writes – Handley (Beginner)
  • Influence: Science and Practice – Cialdini (Intermediate)
  • No Excuses – Brian Tracy (Not specifically marketing theory, but about consistency)
  • Positioning – Trout (Intermediate; Classic)
  • Thinking Fast and Slow – Kahneman (Advanced; not specifically marketing)
  • Tribes – Godin (Beginner)
  • Tipping Point – Gladwell (Intermediate)
  • Adweeks’ Copywriting Handbook (Beginner)
  • Subscription Marketing – Janzer (for ecomm/subscription models)
  • The Paradox of Choice – Schwartz (Advanced)
  • Misbehaving – Thaler (Econ, but good marketing book. Advanced)
  • Pre-suasion – Cialdini (Not necessarily specific to marketing, but one of my favorite books)
  • 22 Immutable Laws of Marketing (Classic, Intermediate)
  • Predictable Revenue – Ross
  • Landing Page Optimization – Ash