Weekly Reading Picks| Volume 28

Bob’s Weekly Reading Picks

2019.7.21 volume 28

Content

1.The Ultimate Guide to B2B Marketing in 2019
2.The Pro Marketer’s Product Launch Checklist- Whiteboard Friday
3.What is Programmatic Advertising? The Ultimate Guide (2019)
4.What is Mobile App Marketing? 
5.Retargeting 101: Best Practices to Maximize Your Results
6.What is Marketing Automation?
7.The Ultimate Guide to Digital Marketing

Continue reading Weekly Reading Picks| Volume 28

Affiliate Marketing Overview

1.Affiliate Marketing Overview
By Bob

Affiliate marketing

2. Affiliate Marketing Market Size

By Jebcommerce

For US
Total Ad Spend 2019 – $238.63B
Digital Ad Spend 2019 -$129.34B
Mobile Ad Spend 2019 -87.06B

Global Affiliate Industry Value -15B
–Influencer marketing – 10B  by 2020
US Affiliate Mktg Spend -$6.8 B
Affiliate  Mktg portions of total e-commerce sales -16%
1 in 7 dollars impacted by affiliates

Related: Global Ad Spending 2019 by eMarkter

AffiliateMarketSize

3. Affiliate Marketing Must-Read

The Big Affiliate Marketing Handbook by IAB

ADMITAD_Annual Report 2017-2018_EN_FINAL

Admitad Annual Report 2018_2019 EN

PI-affiliate-programme-buyers-guide

PI-buyers guide-SaaS

STM forum What’s-working-in-2018-final

The Awin Report 2019

What is Working in 2019 by STM

Digital Marketing Guide 11-15

Below are my personal study notes and understanding of digital marketing. Hope it can guide you through the marketing landscape.

It is a beginner guide in general. If you want to learn more, I would suggest you read professional books and put it into practice.

Happy Reading. Feel free to comment if you have any questions.
Continue reading Digital Marketing Guide 11-15

Weekly Reading Picks| Volume 27

Bob’s Weekly Reading Picks

2019.7.14 volume 27

Content

1.Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less
2. Don’t Make Me Think: A Common Sense Approach to Web Usability
3. Influence: The Psychology of Persuasion
4. Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
5. Permission Marketing: Turning Strangers into Friends and Friends into Customers 
6. Contagious: Why Things Catch On
7. Youtility: Why Smart Marketing Is about Help Not Hype

Continue reading Weekly Reading Picks| Volume 27

Digital Marketing Guide 6-10

Below are my personal study notes and understanding of digital marketing. Hope it can guide you through the marketing landscape.

It is a beginner guide in general. If you want to learn more, I would suggest you read professional books and put it into practice.

Happy Reading. Feel free to comment if you have any questions.
Continue reading Digital Marketing Guide 6-10

Digital Marketing Guide 1-5

Below are my personal study notes and understanding of digital marketing. Hope it can guide you through the marketing landscape.

It is a beginner guide in general. If you want to learn more, I would suggest you read professional books and put it into practice.

Happy Reading. Feel free to comment if you have any questions.
Continue reading Digital Marketing Guide 1-5

Weekly Reading Picks| Volume 26

Bob’s Weekly Reading Picks

2019.7.7 volume 26

Content

1.The Instagram Engagement Report 2019
2.11 of the Best Ecommerce Stats from 2019
3.All Links are Not Created Equal: 20 New Graphics on Google’s Valuation of Links
4.Gizmodo: Generating Scalable Revenue through Powerful Audience Engagement
5.Social Media Video Specs 2019: Your Complete Guide With Helpful Optimisation Tips
6. SEO Basics: A Noob‐Friendly 5‐Step Guide to SEO Success
7.盘点:2019年上半年跨境电商资本角逐大戏轮番上演!

Continue reading Weekly Reading Picks| Volume 26

Weekly Reading Picks| Volume 25

Bob’s Weekly Reading Picks

2019.6.30 volume 25

Content

1.2019 Affiliate Marketing Market Size
2.150k Small Business Website Teardown 2019
3.Boomers, Gen X, Gen Y, and Gen Z Explained
4.The New World of Customer Acquisition
5.50+ Social Media Sites You Need to Know in 2019
6. Take Your Business Global with Facebook x Kickstarter Crowdfunding Playbook
7.Affiliate Marketing Trends: 37 Experts Share Their Thoughts On The Future Of Affiliate Marketing

Continue reading Weekly Reading Picks| Volume 25

Beginner's Guide to Digital Marketing