Weely Reading Picks| 2019 Top 15

Here are the handpicked top 15 posts from weekly reading. Happy Reading.

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Study Notes: Management

Below is the study notes of management from Coursera course Fundamental management and book Management by Stephen P. Robbins and Mary A. Coulter.

Stephen P. Robbins also writes Organizational Behavior so you will find some content are similar in the two textbooks. To save your time, it is not necessary to learn the Coursera course because it is fundamental and most about concepts.

Many theories about management, OB, leadership is helpful for us to understand how an organization works and develop our skills related.

Framework: 5 Functions of Management

  • Planning
  • Organizing
  • Staffing
  • Leading
  • Controlling

Fundamentals of Management

Reading Materials:

Management Book

  • Management by Stephen P. Robbins and Mary A. Coulter
  • Manager Handbook from Harvard Business Review

Project Management Book

  • (PMBOK® Guide) – A Guide to the Project Management Body of Knowledge-Project Management Institute
  • The Fast Forward MBA in Project Management by Eric Verzuh
  • The Economist: Guide to Project Management
  • HBR Guide to Project Management

Magazine

  • Harvard Business Review
  • MIT Sloan Management Review

Tools

  • https://www.mindtools.com/

Weekly Reading Picks| Volume 50

Bob’s Weekly Reading Picks

2019.12.22 volume 50

Content

  1. Content Marketing Hub by BackLinko
  2. 2019 – The Rakuten Marketing Year that Was
  3. PerformanceIN’s 2019 Top Performance Marketers List
  4. 2020 Calendar of Affiliate Marketing Conferences
  5. The 18 Most-Followed TikTok Brands and Influencers
  6. Companies should take California’s new data-privacy law seriously
  7. Designing Better Online Review Systems Continue reading Weekly Reading Picks| Volume 50

SEO All In One

SEO Guide

1.SEO Books

  • The Art of SEO: Mastering Search Engine Optimization
  • Search Engine Optimization All-In-One For Dummies
  • Search Engine Optimization: An Hour a Day
  • SEO 2020 Learn Search Engine Optimization With Smart Internet Marketing Strategy
  • SEJ| SEO ebooks

2.SEO Guide

3.How to Become an SEO Expert

4.SEO Tools

SEO Analytics Tool

Keyword Research Tool

Backlink Tool

Crawling/Indexing Tool

Content Tool

Buzzsumo 

Local SEO Tool

Mobile SEO Tool

Technical SEO Tool

SEO Toolbar

5.SEO Step by Step

SEO Ranking Factors

Google Algorithm Update

On-Page SEO

Backlink| On-Page SEO

Link Building

Local SEO Directories

  • https://www.brightlocal.com/resources/top-local-citation-sites-by-country/
  • http://www.localvisibilitysystem.com/2014/08/05/industry-specific-local-review-sites-the-definitive-list/
  • https://whitespark.ca/local-citation-finder/
  • https://www.searchenginejournal.com/web-directories-list/287799/#close
  • https://www.searchenginejournal.com/niche-review-sites/201486/
  • https://blog.hubspot.com/blog/tabid/6307/bid/10322/the-ultimate-list-50-local-business-directories.aspx
  • https://www.localseoguide.com/best-local-business-directories-seo/
  • https://www.directorybug.com/top100
  • https://www.searchenginejournal.com/local-seo/listings-management-local-seo-tools/

International SEO

SEO Checklist

6. SEO News

7.SEO Blogs

8. SEO Conferences

• Mozcon
• Searchlove
• SMX Munich
• SEMpdx Engage
• Brighton SEO

Study Notes: Organizational Behavior

 

Organizational Behavior

Above is the study note of Coursera course Organizational Behavior.

Some other reading materials:

Textbooks

  •  – Fundamentals of Organizational Behavior by Andrew J. DuBrin
  •  – Organizational Behavior: Improving Performance and Commitment in the Workplace by Jason A. Colquitt_ Jeffery Lepine_ Michael Wesson
  • Organizational Behavior by Stephen P. Robbins, Timothy A. Judge
  •  – Essentials of Organizational Behavior by Judge, Tim_ Robbins, Stephen

Harvard Business Review

Weekly Reading Picks| Volume 49

Bob’s Weekly Reading Picks

2019.12.15 volume 49

Content

  1. TikTok – Everything You Need To Know
  2. Marketing Trends for 2020
  3. Spectator to Partner: Turn Your Clients into SEO Allies
  4. 10 Important 2020 SEO Trends You Need to Know
  5. The top 25 Econsultancy blog posts of 2019
  6. Aisle and hopper: Tesco considers selling its Asian supermarkets
  7. Silicon Valley Is Listening to Your Most Intimate Momentstre Continue reading Weekly Reading Picks| Volume 49

Study Notes: Marketing in a Changing World

This is a study note of 行銷典範轉移: 變動中的消費世界 from NTU Coursera.

营销本质及典范转移 主要介绍营销的基本概念与原理, 讨论营销驱动及驱动市场和营销典范在过去几十年来的移转,以及当前互联网兴起的变动环境下,改变消费市场的五种力量。

营销策略 主要介绍营销策略中,如何进行市场区隔、目标市场选择以及市场定位。涵盖市场区隔,平手点与差异点,市场定位,新力量对营销策略的影响等。

品牌及品牌价值 介绍与品牌有关的概念,以及当前的消费世界是如何影响品牌的。包括如何进行“品牌化”、品牌的元素、品牌如何承载意义、品牌价值的计算、品牌的典范移转,以及变动世界对品牌的影响因素。

顾客关系管理 讨论顾客关系管理的有关内容以及变动世界是如何使得当前的顾客关系管理变得复杂。涵盖顾客资产、顾客保留与获取、以及如何提高顾客满意度、数据库营销的挑战、粉丝经济与顾客价值创造、未来的顾客面貌以及变动世界的力量如何影响顾客关系管理的实施。

Continue reading Study Notes: Marketing in a Changing World

Weekly Reading Picks| Volume 48

Bob’s Weekly Reading Picks

2019.12.8 volume 48

Content

  1. PerformanceIN 2020 Predictions: Industry Comments (Part 1)
  2. Black Friday and Cyber Monday Online Retail Stats
  3. The Local Algorithm: Relevance, Proximity, and Prominence
  4. Neuromarketing: What You Need to Know
  5. A Day in the Life of a Digital Marketer
  6. The future of Google: Alphabet turns a Page and a Brin
  7. Amazon Turns to Cloud Hardware to Outrun Microsoft and Google Continue reading Weekly Reading Picks| Volume 48

Weekly Reading Picks| Volume 47

Bob’s Weekly Reading Picks

2019.12.1 volume 47

Content

  1. The Value of Coupon and Cashback Affiliates
  2. Retailer thoughts on Black Friday 2019
  3. What is Amazon Influencer Marketing, and Why is it Important?
  4. All About Fraggles (Fragment + Handle) – Whiteboard Friday
  5. The Practical Guide to Finding Anyone’s Email Address
  6. 中国互联网的2020:巨头之战与大交易、出海的时代
  7. The Best Books of 2019 Continue reading Weekly Reading Picks| Volume 47

Beginner's Guide to Digital Marketing